UX Lead, Public Website and CMS Migration (credit unions)

📍 Job Overview

Job Title: UX Lead, Public Website and CMS Migration (Credit Unions)

Company: Jobgether (on behalf of partner company)

Location: Canada

Job Type: Contract

Category: User Experience (UX) / Digital Transformation Operations

Date Posted: 2026-08-20

Experience Level: 10+ years (with specific emphasis on 8+ years in UX/website design)

Remote Status: Fully Remote

🚀 Role Summary

• Lead strategic UX initiatives for complex public website redesigns and CMS migrations within the credit union sector.

• Drive discovery, experience strategy, and information architecture to transform existing digital assets into intuitive member journeys.

• Facilitate cross-functional stakeholder engagement to align on vision, requirements, and measurable outcomes for digital transformation.

• Develop and evolve design systems and reusable component libraries to ensure consistency, accessibility, and author flexibility across digital platforms.

📝 Enhancement Note: This role focuses on the operational aspects of UX leadership for large-scale website overhauls, requiring a blend of strategic vision, hands-on design leadership, and strong stakeholder management. The emphasis on CMS migration and credit union specific needs positions this as a specialized GTM operations support role.

📈 Primary Responsibilities

• Lead comprehensive discovery and experience strategy for public website redesign and CMS migration projects, ensuring a strategic approach beyond a simple page-for-page content transfer.

• Conduct thorough audits of existing websites, evaluating content, information architecture, navigation, templates, functionality, and member journeys to identify areas for improvement, consolidation, or retirement.

• Define and articulate the target website experience, establishing clear UX principles to guide all design and migration decisions.

• Facilitate impactful discovery workshops and decision-making sessions with a diverse range of stakeholders including executives, marketing, digital, technology, business units, and compliance teams.

• Spearhead information architecture, navigation structure, taxonomy development, content hierarchy, and content structure initiatives to optimize findability and user flow.

• Collaborate closely with content and digital teams on website content audits, prioritization, migration strategies, content modeling, and the creation of scalable page structures.

• Design intuitive user pathways that connect members to financial products, services, calculators, educational resources, branch information, support, and account-opening processes.

• Integrate critical requirements such as SEO, findability, WCAG accessibility standards, and content authoring needs into the overall website experience strategy.

• Map priority member journeys that initiate on the public website and extend into account opening, digital banking platforms, or third-party applications.

• Identify and address friction points, gaps, and inconsistencies across interconnected digital experiences, proposing actionable improvements.

• Develop and utilize key UX artifacts such as personas, journey maps, and service blueprints to inform strategic decisions and drive consensus.

• Translate overarching business objectives into measurable outcomes, focusing on metrics like conversion rates, digital adoption, task completion success, accessibility compliance, qualified lead generation, and member satisfaction.

• Leverage user research, website analytics, usability testing, and other data-driven evidence to validate and refine UX recommendations.

• Create essential UX deliverables including sitemaps, user flows, wireframes, interactive prototypes, and detailed interaction specifications.

• Define or evolve comprehensive design systems and reusable CMS component libraries, balancing member needs, brand consistency, accessibility, and content author flexibility.

• Maintain close collaboration with technical and front-end development teams to ensure the feasibility of proposed experiences within the chosen CMS and uphold design quality throughout the implementation lifecycle.

• Conduct thorough reviews of implemented pages and components to identify any experience gaps and support remediation efforts prior to launch.

• Effectively present research findings, UX recommendations, and design decisions to senior leadership, articulating complex design choices in clear, practical business terms.

• Champion the public website as a critical component of the broader digital transformation initiatives within the organization.

📝 Enhancement Note: The primary responsibilities highlight a deep focus on strategic UX planning, information architecture, and stakeholder management for large-scale website projects, particularly CMS migrations. This role demands a strong operational understanding of how UX impacts business objectives in a regulated industry like financial services.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is implied by the experience requirements and role complexity.

Experience: 8+ years of professional experience in UX design, digital experience strategy, information architecture, or closely related disciplines, with a proven track record of leading complex website initiatives.

Required Skills:

• Demonstrated success in leading complex, content-rich public website redesigns and/or significant CMS migration projects.

• A robust portfolio showcasing substantial public website work, including detailed examples of information architecture, navigation design, content strategy articulation, wireframes, responsive design implementation, and user flow diagrams.

• Proven ability to conduct thorough website and content audits, making evidence-based recommendations for content retention, redesign, consolidation, or retirement.

• Strong understanding of Content Management System (CMS) environments, including content models, template structures, the development of reusable components, and the technical requirements for content authoring.

• Experience in creating or significantly evolving website design systems and reusable component libraries.

• Proficiency in responsive design principles and a deep understanding of Web Content Accessibility Guidelines (WCAG) standards.

• Working knowledge of Search Engine Optimization (SEO) best practices, website analytics platforms, conversion rate optimization (CRO) techniques, and usability testing methodologies.

• Exceptional workshop facilitation, presentation, communication, and stakeholder management skills, with the ability to engage effectively with diverse audiences.

• A strong capacity to operate effectively across both strategic planning and detailed design execution levels.

• Comfortable and adept at collaborating directly with senior executives, marketing leaders, digital teams, business stakeholders, compliance officers, and technical delivery teams.

• Proven experience in connecting public website user journeys with critical downstream processes such as account opening, digital banking engagement, application submissions, or other digital services.

• Must be legally eligible to work in Canada and currently reside in Canada. Preferred Skills:

• Experience within credit unions, banking, insurance, or other regulated financial services industries is highly desirable.

• Direct experience with financial services websites that feature products, rates, calculators, online applications, account opening workflows, or authenticated banking portals.

• Previous experience migrating websites from enterprise CMS platforms like OpenText or similar robust systems.

• Familiarity with content governance frameworks, detailed migration planning processes, authoring workflows, and established analytics frameworks.

• Candidates should possess substantial public website, information architecture, content strategy, and CMS migration experience; experience solely in application or SaaS product design will not be considered sufficient.

📝 Enhancement Note: The requirements emphasize practical, hands-on experience with large-scale website projects, particularly CMS migrations in regulated environments. The explicit mention of OpenText migration and financial services experience highlights specific industry needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate leadership in complex, content-rich public website redesigns or CMS migration projects, detailing your strategic approach and contributions.

• Showcase examples of thorough website and content audits, clearly outlining the methodology used and the evidence-based decisions made regarding content strategy.

• Present detailed information architecture, navigation structures, and content hierarchy examples that illustrate your ability to organize complex information logically for user comprehension.

• Include case studies of creating or evolving design systems and reusable CMS component libraries, emphasizing the balance between user needs, brand consistency, accessibility, and authoring efficiency.

• Provide evidence of designing intuitive member journeys and pathways that connect public website interactions with critical downstream processes like account opening or digital banking.

• Clearly articulate your role in translating business objectives into measurable UX outcomes, supported by data and analytics where possible. Process Documentation:

• Document your approach to leading discovery workshops and facilitating decision-making sessions with diverse stakeholder groups.

• Illustrate your process for developing and utilizing UX artifacts such as personas, journey maps, and service blueprints to drive strategic alignment.

• Detail your methodology for integrating SEO, accessibility (WCAG), and content authoring requirements into the design and migration process.

• Showcase your process for collaborating with technical and front-end teams to ensure design feasibility and quality during CMS implementation.

📝 Enhancement Note: A strong portfolio is critical for this role, focusing on strategic UX leadership, information architecture, and CMS migration expertise. Candidates must be able to demonstrate their process for complex website overhauls and their ability to translate business needs into tangible UX solutions.

💵 Compensation & Benefits

Salary Range: $70 - $100 CAD per hour, commensurate with experience and qualifications.

Benefits:

• Contract Engagement: This is a contract position, offering flexibility and project-based work.

• Fully Remote: Opportunity to work remotely from anywhere within Canada, providing work-life balance and geographic flexibility.

• High-Impact Project Exposure: Lead a significant public website transformation within the critical financial services and credit union sector, contributing to digital evolution.

• Strategic Leadership Opportunity: Gain exposure to and influence senior executives, marketing leaders, digital teams, business units, compliance, and technology stakeholders.

• Influence on Digital Strategy: Opportunity to shape and influence key areas including information architecture, content strategy, design systems, accessibility standards, and end-to-end member experiences.

• Hands-on Involvement: Direct involvement across the entire project lifecycle, from discovery and strategy through design, CMS migration, implementation, and launch.

• Measurable Outcomes: Work on complex digital transformation initiatives with a clear focus on achieving measurable business and member-experience improvements.

Working Hours: The standard working hours are estimated at 40 hours per week. Flexibility may be available depending on project demands and team coordination, common in contract roles.

📝 Enhancement Note: The salary range is provided in CAD and is based on an hourly contract rate, typical for consulting and project-based roles. The benefits emphasize the strategic impact, remote flexibility, and exposure to senior leadership, which are key draws for senior-level UX professionals in contract positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically Credit Unions), Technology/Digital Transformation. This industry is characterized by regulation, a strong member-centric focus, and an increasing need for digital modernization.

Company Size: As this is a contract role managed through Jobgether on behalf of a partner company, the exact size and culture of the end client are not specified. However, roles involving public website transformation and CMS migration often occur in mid-to-large organizations or those undergoing significant digital initiatives.

Founded: Not specified by the partner company.

Team Structure:

• The UX Lead will likely operate within a digital transformation or product/technology team, collaborating closely with marketing, business stakeholders, and IT/development teams.

• Reporting structure will likely involve a Digital Transformation Lead, Head of Digital, or a senior Product Manager, with direct interaction with executive sponsors.

• Cross-functional collaboration is a core tenet of this role, requiring constant interaction with diverse departments to gather requirements, gain alignment, and drive project success. Methodology:

• Data Analysis: Utilization of website analytics, user research, and usability testing to inform strategy and validate design decisions.

• Workflow Planning: Emphasis on strategic planning, information architecture development, and user journey mapping to optimize digital processes.

• Automation & Efficiency: Focus on creating reusable components and design systems within the CMS to improve authoring efficiency and maintain consistency.

Company Website: https://jobgether.com/ (Jobgether's platform)

📝 Enhancement Note: The context suggests a dynamic environment focused on digital change within a regulated sector. The emphasis on collaboration and data-driven decision-making is typical for successful digital transformation projects.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level, lead UX role, comparable to a Principal UX Designer or UX Manager focused on a specific, high-impact project. It requires strategic oversight and the ability to influence organizational direction.

Reporting Structure: The UX Lead will report to a senior leader within the digital or transformation team, likely with direct access to executive stakeholders involved in the website strategy.

Operations Impact: The role has a direct and significant impact on the organization's public face, member acquisition, engagement, and overall digital adoption. Successful transformation will drive measurable improvements in lead generation, member satisfaction, and operational efficiency related to website management.

Growth Opportunities:

• Specialized Expertise: Deepen expertise in CMS migrations, financial services UX, and large-scale digital transformation projects, becoming a sought-after specialist.

• Leadership Development: Gain experience leading strategic initiatives, managing cross-functional teams, and presenting to executive leadership, building leadership capabilities.

• Industry Impact: Contribute to the digital evolution of the credit union sector, potentially leading to further opportunities within financial institutions or consulting firms specializing in this area.

• Portfolio Enhancement: Develop a strong case study portfolio showcasing successful large-scale website transformations, which can be leveraged for future senior-level opportunities.

📝 Enhancement Note: This contract role offers significant opportunities for professional development in a high-impact project, particularly for those looking to specialize in financial services UX or large-scale digital transformations.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a distributed workforce, requiring strong self-management and remote collaboration skills.

Office Location(s): Canada. The role is open to candidates based anywhere within Canada, provided they are legally eligible to work.

Workspace Context:

• A highly collaborative environment, necessitating proactive communication and engagement with remote team members and stakeholders across different departments.

• Access to standard digital collaboration tools will be essential; specific company-provided software will depend on the partner company's stack.

• Opportunities for interaction will primarily be through virtual meetings, project management platforms, and digital communication channels.

Work Schedule: While the role is estimated at 40 hours per week, the fully remote nature may offer some flexibility in structuring the workday, provided deliverables are met and collaboration with teams in different time zones is managed effectively.

📝 Enhancement Note: The fully remote nature requires strong communication and self-discipline. The candidate must be comfortable working independently while actively participating in virtual team environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether): AI-powered matching and initial review of applications by Jobgether to assess core fit against requirements.

• Partner Company Review: Shortlisted candidates' applications are shared with the hiring partner company for further evaluation.

• Portfolio Presentation: Expect a dedicated session to present your portfolio, focusing on relevant website redesign and CMS migration case studies. Be prepared to walk through your process, strategic decisions, and outcomes.

• Stakeholder Interviews: Interviews with key stakeholders from marketing, digital, technology, and business units to assess collaboration style, strategic thinking, and understanding of the financial services context.

• Leadership/Executive Interview: A final interview with senior leadership to discuss strategic vision, leadership approach, and overall cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your most relevant projects, prioritizing those involving complex public websites, CMS migrations, and ideally, regulated industries.

• Structure for Impact: For each case study, clearly outline the problem, your role and approach, the strategic UX decisions made, the challenges encountered, and the measurable outcomes achieved (e.g., increased conversion, improved task completion, enhanced accessibility).

• Highlight Process: Emphasize your methodology for discovery, information architecture, content strategy, stakeholder engagement, and collaboration with development teams.

• Demonstrate Leadership: Showcase how you led initiatives, facilitated workshops, and influenced stakeholders to achieve project goals.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your work.

Challenge Preparation:

• Be prepared to discuss your approach to conducting website content audits and making strategic decisions about content consolidation or retirement.

• Anticipate questions about your experience with design systems, reusable components, and CMS capabilities.

• Practice articulating how you would connect public website journeys with downstream financial services processes (e.g., account opening).

• Be ready to discuss your experience with WCAG accessibility standards and SEO best practices in the context of a public website.

📝 Enhancement Note: The application process involves an initial AI screening, followed by partner company review and multiple interview stages. A strong, tailored portfolio presentation is crucial for demonstrating relevant experience and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Software: Proficiency in tools like Figma, Sketch, Adobe XD for wireframing, prototyping, and design system development.

• Prototyping Tools: Experience with tools for creating interactive prototypes to demonstrate user flows and interactions.

• Workshop Facilitation Tools: Familiarity with virtual whiteboarding and collaboration tools (e.g., Miro, Mural) for remote workshops.

Analytics & Reporting:

• Website Analytics: Experience with platforms such as Google Analytics, Adobe Analytics, or similar tools for tracking website performance, user behavior, and conversion metrics.

• Usability Testing Platforms: Familiarity with tools for conducting remote or in-person usability tests.

CRM & Automation:

• CMS Platforms: Strong understanding of CMS architectures, content models, and authoring workflows. While specific CMS is not mentioned, experience with enterprise-level CMS (e.g., OpenText, Sitecore, Adobe Experience Manager) is preferred.

• Design Systems: Experience in defining or working with established design systems and component libraries.

📝 Enhancement Note: While specific tools are not listed, the role implies proficiency in standard UX design and collaboration software, as well as a deep understanding of CMS capabilities and website analytics.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A strong focus on understanding and serving the needs of credit union members, ensuring digital experiences are intuitive and valuable.

• Data-Driven Decision Making: Reliance on research, analytics, and user feedback to inform strategic choices and validate design solutions.

• Collaboration & Transparency: Open communication and active partnership with cross-functional teams and stakeholders to achieve shared goals.

• Efficiency & Scalability: Emphasis on creating reusable components and streamlined processes to ensure consistent, maintainable, and scalable digital experiences.

• Compliance & Security: Adherence to industry regulations and security best practices, especially critical in the financial services sector.

Collaboration Style:

• Cross-functional Integration: Actively seeks input and collaborates with marketing, technology, business, and compliance teams to ensure holistic solutions.

• Facilitative Leadership: Leads discussions and workshops, guiding diverse groups towards consensus and clear decision-making.

• Proactive Communication: Maintains consistent communication with stakeholders, providing regular updates and managing expectations effectively.

• Feedback-Driven: Open to constructive feedback and uses it to refine designs and strategies, fostering a culture of continuous improvement.

📝 Enhancement Note: The culture likely values strategic thinking, collaboration, and a commitment to member experience within a regulated industry framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of CMS Migration: Navigating the technical and content complexities of migrating a large, content-rich website from one CMS to another, ensuring minimal disruption and data integrity.

• Stakeholder Alignment: Managing diverse stakeholder expectations and priorities across marketing, technology, business, and compliance departments to achieve consensus on UX strategy and design.

• Balancing Legacy Content with Modern UX: Integrating existing, potentially outdated, content and functionality into a modern, intuitive, and accessible user experience.

• Navigating Regulatory Constraints: Designing user experiences within the strict compliance and security frameworks inherent to the financial services industry.

• Bridging Public Site to Deeper Journeys: Seamlessly connecting the public website experience to more complex, authenticated user journeys like account opening or digital banking.

Learning & Development Opportunities:

• Deep Dive into Financial Services UX: Gain specialized knowledge of user needs, regulatory environments, and digital strategies within the credit union and broader financial services sector.

• Advanced CMS Strategy: Enhance expertise in CMS selection, migration planning, content modeling, and the strategic use of reusable components for large-scale web platforms.

• Digital Transformation Leadership: Develop robust skills in leading complex, multi-disciplinary digital transformation projects from inception to launch.

• Executive Communication & Influence: Refine abilities to present complex UX strategies and findings to senior leadership, influencing strategic business decisions.

📝 Enhancement Note: This role presents significant challenges related to large-scale digital transformation and stakeholder management, offering substantial growth opportunities in specialized areas of UX and project leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to leading a CMS migration for a complex public website. What are the key phases, potential pitfalls, and how do you ensure a user-centric approach throughout?" (Focus on process, risk mitigation, and user advocacy).

• "How would you facilitate a discovery workshop with executive leadership, marketing, and IT to define the strategic vision for a credit union's public website redesign?" (Highlight facilitation techniques, alignment strategies, and cross-functional engagement).

• "Imagine we have a significant amount of legacy content that is critical but not well-structured. How would you approach auditing this content and deciding what to retain, redesign, or retire, balancing business needs with user experience?" (Emphasize audit methodology, data-driven decision-making, and strategic prioritization). Company & Culture Questions:

• "What do you see as the biggest UX challenges facing credit unions today, and how would you address them in this role?" (Demonstrate industry awareness and strategic problem-solving).

• "How do you ensure collaboration and buy-in from diverse stakeholders, especially when dealing with potentially conflicting priorities?" (Showcase stakeholder management and communication skills).

• "How do you measure the success of a public website transformation, beyond just page views or site uptime?" (Focus on measurable outcomes like conversion, task completion, member satisfaction, and digital adoption). Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentations as compelling narratives of problem, solution, and impact.

• Focus on Strategy: Clearly articulate the "why" behind your design decisions, linking them to business objectives and user needs.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, sitemaps) to illustrate your concepts and processes.

• Quantify Impact: Wherever possible, present data and metrics to demonstrate the positive outcomes of your work.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making rationale for each project presented.

📝 Enhancement Note: Interview preparation should focus on strategic UX leadership, CMS migration expertise, stakeholder management, and the ability to articulate impact within the financial services context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Jobgether link.

• Tailor Your Resume: Customize your resume to highlight your experience in UX leadership, website redesigns, CMS migrations, information architecture, and stakeholder management, using keywords from the job description.

• Curate Your Portfolio: Select and refine 2-3 key case studies that best demonstrate your expertise in leading complex public website transformations and CMS migrations. Ensure these showcase your strategic thinking, process, and measurable outcomes.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on articulating your strategic approach, problem-solving skills, and the business impact of your work in a clear and concise manner.

• Research Credit Unions: Gain a deeper understanding of the credit union industry, their typical digital challenges, and member expectations to better tailor your responses and showcase industry relevance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---