UX Graphic Designer

📍 Job Overview

Job Title: UX Graphic Designer

Company: Lifespace Communities

Location: Dallas, Texas, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: May 20, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Designs and produces high-quality creative assets across print, digital, email, and sales enablement materials, ensuring brand consistency.

• Builds and maintains scalable design systems, templates, and brand libraries to support ongoing marketing and operational initiatives.

• Collaborates closely with marketing, sales, and operational teams to translate strategic ideas into polished, user-centered visual experiences.

• Executes projects independently from concept through final production, demonstrating a strong ability to manage deadlines in a fast-paced environment.

• Contributes to the evolution of the Lifespace brand aesthetic and visual storytelling approach, impacting customer and team member touchpoints.

📝 Enhancement Note: While the title is "UX Graphic Designer," the core responsibilities and required skills heavily lean into graphic design and brand execution, with UX/UI being a supporting but crucial element. This role sits within the broader marketing and GTM operations function, focusing on creating impactful visual assets that drive engagement and ensure brand integrity across all communications.

📈 Primary Responsibilities

• Design and produce compelling creative assets, including campaigns, presentations, direct mail, and marketing collateral for both customer-facing and internal team needs.

• Develop and maintain comprehensive design systems, style guides, and templates to ensure consistent brand application across all digital and print touchpoints.

• Partner with cross-functional teams (marketing, sales, operations) to understand project requirements, provide design solutions, and deliver high-impact visuals that align with strategic objectives.

• Support and actively participate in photoshoots and video production projects, contributing creative direction and ensuring visual coherence with brand guidelines.

• Translate complex ideas, strategies, and data into clear, engaging, and user-centered visual narratives that resonate with target audiences.

• Manage the entire project lifecycle for design initiatives, from initial concept development and mood boards to final production and asset delivery, with minimal supervision.

• Contribute to strategic discussions regarding brand evolution, visual storytelling enhancements, and the overall aesthetic direction of Lifespace Communities.

• Ensure all creative outputs adhere to brand standards, accessibility guidelines, and project-specific requirements, maintaining a high level of quality and detail.

📝 Enhancement Note: The responsibility to "support and participate in photoshoots and video production projects" suggests a need for a designer who can think holistically about visual content, not just static graphics. This implies a role that bridges traditional graphic design with broader content creation operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Graphic Design, UX Design, or a closely related field.

Experience: 5+ years of experience in graphic design, brand design, creative production, or a similar creative role, with a minimum of 3–5 years specifically in UX/UI design.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Proven experience in creating and maintaining design systems, templates, and brand libraries for consistent brand application.

• Strong portfolio showcasing a range of print, digital, and UX/UI design projects, with an emphasis on polished brand experiences.

• Ability to manage multiple design projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a dynamic environment.

• Excellent visual storytelling capabilities, with the ability to translate complex concepts into clear and engaging visual communications.

Preferred Skills:

• Experience with video production or motion graphics creation.

• Familiarity with digital marketing platforms and email marketing design best practices.

• Understanding of user-centered design principles and their application in creating intuitive digital experiences.

• Experience working within a larger organizational structure, collaborating with diverse teams.

• Familiarity with project management tools to track design workflows and deliverables.

📝 Enhancement Note: The explicit requirement for both graphic design and UX/UI experience, coupled with the portfolio showcasing both, indicates a hybrid role. Candidates should be prepared to demonstrate proficiency in visual design execution as well as user-centric digital design principles. The "5-10 years" AI-derived experience level is a reasonable interpretation given the combined seniority needed for both graphic design (5+ years) and UX (3-5 years), suggesting a candidate comfortable operating with significant autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic design, including examples of print collateral, marketing campaigns, and sales enablement materials.

• A dedicated section showcasing UX/UI design work, including wireframes, user flows, mockups, and interactive prototypes that highlight user-centered design thinking.

• Case studies that detail the design process, from initial concept and problem definition through to final execution and impact, emphasizing how design solutions addressed specific business or user needs.

• Examples of design systems, brand guidelines, or template creation, illustrating the ability to build and maintain scalable visual frameworks.

Process Documentation:

• Ability to articulate and document design workflows, from brief intake and concept development to stakeholder reviews and final asset delivery.

• Evidence of process optimization in design execution, such as the creation of efficient templates or the implementation of design systems that streamline future projects.

• Documentation of how design decisions were informed by user research, data analysis, or collaboration with marketing and sales operations.

📝 Enhancement Note: For a role that bridges graphic design and UX, the portfolio is critical. It needs to clearly delineate skills in both areas and, importantly, show how these skills integrate to serve business objectives. The emphasis on "design systems, templates, and brand libraries" points to a need for process-oriented thinking in how design assets are managed and scaled.

💵 Compensation & Benefits

Salary Range: $102,700.00 - $141,300.00+ annually.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401k).

• Paid time off, including vacation, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education.

• Life insurance and disability coverage.

• Potential for employee assistance programs and wellness initiatives.

Working Hours: This is a full-time position, typically requiring 40 hours per week. While on-site, there may be some flexibility in daily scheduling, though core business hours and project deadlines will dictate overall work allocation.

📝 Enhancement Note: The provided salary range is specific and falls within typical market rates for experienced UX Graphic Designers in a major metropolitan area like Dallas, particularly for a role with significant responsibilities in a large organization. The benefits listed are standard for full-time employees in the US, reflecting Lifespace Communities' commitment to employee well-being and long-term engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Senior Living / Healthcare. Lifespace Communities operates within a critical sector focused on providing high-quality care and lifestyle experiences for older adults. This industry demands a balance of empathy, professionalism, and a commitment to resident well-being, which should translate into the company's brand messaging and visual communications.

Company Size: A large non-profit organization, Lifespace Communities operates 15 continuing care retirement communities across seven states, employing over 4,500 team members and serving over 5,200 residents. This scale suggests a structured environment with established processes, but also opportunities for broad impact.

Founded: Founded in 1976, Lifespace Communities has a long-standing history of serving older adults, indicating stability, experience, and a deep understanding of its market. This legacy likely influences a culture that values tradition, trust, and long-term relationships.

Team Structure:

• The UX Graphic Designer will likely be part of the Marketing department, working closely with marketing managers, content creators, and digital specialists.

• Collaboration with sales enablement teams and operational departments is expected, indicating a cross-functional reporting or project-based structure where design support is integral to various business functions.

Methodology:

• Data-driven decision-making is implied through collaboration with marketing and sales teams, suggesting design efforts will be informed by performance metrics and user insights.

• A focus on process optimization is evident in the requirement for design systems and templates, aiming for efficiency and consistency in creative output.

• User-centered design principles are central to the role, emphasizing the creation of meaningful experiences that connect individuals to the brand and its offerings.

Company Website: https://lifespacecommunities.com/

📝 Enhancement Note: The company's industry (senior living) is a key differentiator. Marketing and design efforts must be sensitive, respectful, and aspirational, focusing on quality of life, community, and care. This context is vital for a designer to understand the nuances of the target audience and the brand's mission.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the design and marketing operations function. The expectation of independent project execution, ownership from concept to completion, and contribution to brand evolution points to a designer capable of operating with significant autonomy and strategic input.

Reporting Structure: The designer will likely report to a Marketing Director, Creative Director, or a Senior Marketing Manager. The role involves close collaboration with various departments, including Sales, Operations, and potentially IT or resident services, highlighting its cross-functional nature.

Operations Impact: This role has a direct impact on the Lifespace Communities brand perception, customer engagement, and sales enablement. High-quality, consistent, and user-centered design assets are crucial for attracting new residents, engaging existing ones, supporting sales teams, and maintaining a positive internal brand image. The designer's work directly influences the effectiveness of marketing campaigns and operational communications.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in UX/UI design for senior living, focusing on accessibility and user experience for an aging demographic.

• Leadership: Potential to lead design projects, mentor junior designers (if applicable), or evolve into a lead design role overseeing specific campaigns or brand initiatives.

• Skill Expansion: Development in areas like motion graphics, video production, or advanced digital marketing design, expanding the breadth of creative contributions.

• Strategic Input: Opportunity to influence brand strategy and visual direction through consistent high-quality work and proactive creative input.

📝 Enhancement Note: The "5-10 years" experience level suggests a candidate ready for significant responsibility and potentially leadership. Growth opportunities should focus on both deepening specialized skills within the senior living context and expanding into broader creative leadership or strategic roles within the marketing operations framework.

🌐 Work Environment

Office Type: The role is based at the Texas Support Center in Dallas, Texas, suggesting a corporate office environment. This type of setting typically fosters collaboration and provides access to a full range of business resources and departments.

Office Location(s): 3501 Olympus Boulevard, Dallas, Texas 75019. This location is within the Dallas metropolitan area, offering standard urban amenities and accessibility.

Workspace Context:

• The workspace is likely designed to facilitate collaboration among marketing, sales, and operational teams, with opportunities for in-person brainstorming and project reviews.

• Access to necessary design tools, software, and potentially creative resources (e.g., photography equipment for shoots) is expected.

• The environment will be fast-paced, requiring designers to be adaptable and efficient while maintaining a high standard of creative output.

Work Schedule: This is an on-site, full-time role. While standard business hours (approximately 40 hours per week) are expected, the fast-paced nature of marketing and the need to meet project deadlines may require occasional flexibility. Core hours will likely be established for team collaboration and meetings.

📝 Enhancement Note: As an on-site role in a corporate support center, the environment is expected to be professional and collaborative. The "fast-paced environment" mentioned in the job description implies a need for a designer who can thrive under pressure and manage multiple priorities effectively within a structured setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements. Be prepared to highlight specific projects that demonstrate your graphic design and UX/UI capabilities.

• Portfolio Presentation: Expect to present your portfolio, walking interviewers through key projects. Focus on your design process, problem-solving approach, and the impact of your work. For this role, be ready to showcase examples of brand consistency, design systems, and user-centered digital designs.

• Skills-Based Interview: Questions will likely focus on your proficiency with design tools, your understanding of branding, typography, layout, and UX principles. Be ready to discuss how you manage deadlines, collaborate with teams, and contribute to a brand's visual identity.

• Behavioral/Situational Questions: Prepare to discuss how you handle feedback, manage multiple projects, and contribute to a team environment. Questions may also probe your understanding of the senior living industry and how design can positively impact resident experiences.

• Final Interview: May involve meeting with senior leadership to discuss strategic fit and long-term vision for the brand's visual identity.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the required skills: graphic design, UX/UI, brand systems, and visual storytelling.

• Showcase Process: For each project, clearly outline the problem, your role, your design process, the tools used, and the measurable results or impact.

• Highlight Brand Consistency: Include examples that demonstrate your ability to maintain brand integrity across different media.

• Emphasize UX/UI: Dedicate a significant portion to UX/UI, showing wireframes, user flows, mockups, and interaction design.

• Quantify Impact: If possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive user feedback).

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve a small project or a critique of existing assets.

• Focus on demonstrating your problem-solving skills, your understanding of the Lifespace brand, and your ability to deliver polished, on-brand solutions quickly.

• Practice articulating your design rationale clearly and concisely, especially when discussing how your design choices align with business objectives and user needs.

📝 Enhancement Note: The interview process for a UX Graphic Designer role typically involves a strong emphasis on the portfolio. Candidates should prepare to not only show their work but also to articulate the "why" behind their design decisions, especially how they connect to business goals and user experience, crucial for operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, and InDesign for creating and editing a wide range of graphic assets.

• UX/UI Design Tools: Expertise in tools like Figma, Sketch, or Adobe XD for wireframing, prototyping, and UI design.

• Presentation Software: Proficiency in programs like PowerPoint or Google Slides for creating presentations and sales enablement materials.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and inform design decisions for digital assets.

CRM & Automation:

• Experience designing for email marketing platforms and understanding how to integrate design with CRM data for personalized communications.

• Familiarity with marketing automation workflows to ensure design assets seamlessly fit into broader campaign structures.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and modern design tools like Figma/Sketch/XD is critical. For a role focused on both graphic design and UX, proficiency in these specific tools is non-negotiable for efficient workflow and high-quality output.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering polished, high-quality work with exceptional attention to detail, reflecting professionalism and brand integrity.

• Collaboration & Teamwork: A focus on working effectively with marketing, sales, and operational teams to achieve shared goals and bring creative visions to life.

• User-Centricity: A dedication to understanding and designing for the needs of residents, their families, and internal team members, ensuring meaningful experiences.

• Innovation & Creativity: Encouraging creative thinking and contributing to the evolution of the brand's visual presence and storytelling.

• Ownership & Accountability: Taking responsibility for projects from concept to completion and demonstrating pride in delivering impactful results.

Collaboration Style:

• Cross-functional collaboration is key, requiring strong communication skills to liaise with diverse teams and translate their needs into effective design solutions.

• A proactive approach to seeking feedback and incorporating input from stakeholders is essential for ensuring alignment and project success.

• The team likely fosters an environment of shared learning and continuous improvement, where designers contribute to a collective understanding of best practices in visual communication and user experience.

📝 Enhancement Note: The company's values of "learn and grow, be excellent, thrive with your team and deliver personalized experiences" directly inform the desired collaboration style and operational approach. The designer must embody these values, particularly excellence in execution and personalized, user-centric design within the senior living context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: The primary challenge will be to maintain strict brand guidelines while consistently producing fresh, engaging, and innovative designs for a diverse range of needs.

• Fast-Paced Environment & Deadline Management: Juggling multiple projects with competing deadlines requires strong prioritization and time management skills to ensure timely delivery without compromising quality.

• Translating Complex Needs into Visual Solutions: Effectively understanding and translating the strategic objectives of various departments (marketing, sales, operations) into clear, impactful visual designs can be challenging.

• Adapting to Industry Nuances: Designing for the senior living sector requires sensitivity and a deep understanding of the target audience's needs, preferences, and potential accessibility requirements.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunity to deepen expertise in UX research, accessibility design (WCAG compliance), and advanced prototyping for senior living applications.

• Motion Graphics & Video Production: Developing skills in creating animated graphics and video content to enhance digital storytelling and engagement.

• Marketing Strategy Integration: Gaining a deeper understanding of marketing campaign strategy, sales enablement processes, and how design directly contributes to business outcomes.

• Industry Best Practices: Staying current with design trends, tools, and best practices specific to the senior living and healthcare industries.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also strategically minded and adaptable. The growth opportunities are geared towards expanding the designer's capabilities within both technical design skills and strategic marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new design system or expanding an existing one. How do you ensure scalability and consistency?" (Focus on process, documentation, and strategic intent.)

• "How do you approach designing for an audience with specific needs, such as older adults, considering accessibility and user experience?" (Highlight user-centricity, empathy, and knowledge of accessibility standards.)

Company & Culture Questions:

• "Based on what you know about Lifespace Communities, how would you approach designing marketing materials that resonate with our target audience?" (Show research and understanding of the industry and brand mission.)

• "How do you typically collaborate with marketing managers, sales teams, or operational stakeholders on design projects?" (Emphasize communication, feedback, and cross-functional teamwork.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that includes the challenge, your role, your creative process, the tools you used, and the final outcome/impact.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflects your design aesthetic. Use clear typography and high-quality images.

• Highlight Key Skills: Explicitly point out examples that demonstrate your graphic design, UX/UI, brand system, and visual storytelling capabilities.

• Quantify Results: Whenever possible, include data, metrics, or testimonials that demonstrate the effectiveness of your design solutions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of operational efficiency, brand strategy, and user-centricity within the specific context of the senior living industry. The portfolio presentation is a critical opportunity to showcase these integrated skills.

📌 Application Steps

To apply for this UX Graphic Designer position:

• Submit your application directly through the Lifespace Communities careers portal using the provided link.

• Tailor your resume: Highlight experience relevant to graphic design, UX/UI, brand systems, and creative production, using keywords from the job description. Quantify achievements where possible.

• Prepare your portfolio: Ensure it is up-to-date, professionally presented, and clearly showcases your best work in both graphic design and UX/UI. Be ready to articulate your process and impact for each project.

• Research Lifespace Communities: Understand their mission, values, target audience, and current marketing efforts. This will help you tailor your application and demonstrate cultural fit.

• Practice your portfolio presentation: Be ready to walk interviewers through your selected projects, explaining your design rationale, process, and the outcomes achieved.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.