UX Designer Ssr

📍 Job Overview

Job Title: UX Designer Ssr

Company: Sofka

Location: Quito, Ecuador

Job Type: FULL_TIME

Category: UX/UI Design & Product Development

Date Posted: 2026-05-11T12:12:42

Experience Level: Senior (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end user-centered design processes for digital products and services, encompassing research, ideation, prototyping, and strategic implementation.

• Orchestrate complex design initiatives, focusing on Service Design principles and robust Information Architecture to create scalable digital ecosystems.

• Drive innovation and business alignment by transforming user insights into actionable roadmaps, utilizing methodologies like Design Thinking and Business Model Canvas.

• Facilitate cross-functional collaboration, acting as a technical leader to unlock the potential of multidisciplinary teams and ensure impactful product evolution.

📝 Enhancement Note: The "Ssr" in the job title indicates a Senior level, implying a need for significant autonomy, leadership, and a proven track record in complex project management within UX and Service Design. The description emphasizes a holistic approach, blending user needs with business viability, positioning this role as a strategic contributor rather than just an executor.

📈 Primary Responsibilities

• Manage and coordinate the complete user-centered design lifecycle for new and existing products, including planning, exploration, and ideation phases.

• Design advanced experience artifacts such as User Journey Maps, Service Blueprints, and Ecosystem Maps to visualize and strategize the overall service delivery.

• Lead qualitative and quantitative user research initiatives, including in-depth interviews, shadowing, focus groups, and surveys, to derive actionable insights.

• Facilitate co-creation and ideation sessions utilizing methodologies like Design Thinking and employing innovation evaluation matrices.

• Develop low, medium, and high-fidelity prototypes in Figma, ensuring adherence to established Design Systems and responsive design principles.

• Define success metrics and implement usability testing plans to continuously evaluate and enhance product performance.

• Craft value propositions and business models (using Canvas frameworks) to ensure design strategies align with commercial and financial objectives.

• Coordinate with cross-functional teams to integrate design proposals, estimate effort, and define design stages for complex projects.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on strategic design thinking and business acumen, going beyond traditional UI design. Responsibilities like "Elaborar la propuesta de valor y el modelo de negocio (Canvas)" and "Coordinar con áreas transversales" indicate a senior role requiring strategic influence and cross-functional leadership.

🎓 Skills & Qualifications

Education: Professional degree in Design, Communication, Psychology, Engineering, or related fields with a specialization in User Experience (UX) Design.

Experience: Over 5 years of experience leading digital service and product design projects, supported by a strong portfolio demonstrating strategic thinking and business result orientation.

Required Skills:

• Expert proficiency in user research methodologies (interviews, shadowing, service safari, diary studies, surveys).

• Advanced skills in design and prototyping tools, with an expert-level command of Figma.

• Deep understanding and practical application of Service Design principles, including the creation of Service Blueprints and Customer Journey Maps.

• Proficiency in Information Architecture, Card Sorting, and structuring complex content.

• Experience in defining and executing usability testing plans, utilizing tools like Maze and Hotjar.

• Familiarity with Agile methodologies and project management tools such as Jira and Confluence.

• Knowledge of Business Design principles, including Business Model Canvas and Value Proposition design.

Preferred Skills:

• Experience with collaborative design and whiteboarding tools like Mural, Miro, and Figjam.

• Familiarity with analytics and user behavior tracking tools beyond basic usability testing.

• Demonstrated ability to mentor junior designers and lead design initiatives.

• Experience in defining and managing Design Systems for scalability.

📝 Enhancement Note: The requirements strongly emphasize practical, hands-on experience and demonstrable results through a portfolio. The explicit mention of "expert-level command of Figma" and proficiency in specific research and testing tools (Maze, Hotjar, Optimal Workshop) signals a need for deep technical skill in the core UX design technology stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end project ownership, showcasing your role and impact from initial research to final implementation.

• Include case studies that clearly illustrate the application of Service Design principles, such as Service Blueprints and User Journey Maps, and their impact on user experience.

• Present examples of complex Information Architecture and content structuring, highlighting how you organized information for clarity and usability.

Process Documentation:

• Detail your approach to user research, including methodologies used and how insights were synthesized into design decisions.

• Explain your process for ideation and co-creation, providing examples of how you facilitated these sessions and incorporated feedback.

• Document your prototyping workflow, demonstrating proficiency in Figma and how you iterated based on testing and stakeholder feedback.

• Illustrate how you define and measure success for your designs, including usability testing results and key performance indicators (KPIs).

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly demonstrates the candidate's ability to execute the core responsibilities. The emphasis on Service Design artifacts, research synthesis, and business alignment suggests that portfolios should go beyond visual design and showcase strategic thinking and problem-solving capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Designers in Quito, Ecuador, with 5+ years of experience and specialized skills in Service Design and Information Architecture, the estimated annual salary range is $25,000 - $40,000 USD. This estimate is derived from market data for similar roles in Latin America, factoring in the cost of living in Quito and the demand for specialized UX expertise.

Benefits:

• Continuous learning opportunities and professional growth through Sofka U's ecosystem.

• Mentorship and coaching programs designed to enhance talents and career progression.

• Comprehensive physical and mental wellbeing programs, including "Happy Kaizen" and "WeSofka."

• A collaborative, continuous improvement culture with a supportive team environment.

• Choice between an indefinite term contract or a contractor agreement, fostering long-term relationships.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: The salary range is an estimation based on general market data for a senior-level UX designer role in Ecuador with the specified experience. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and negotiation. The benefits highlight a strong focus on employee development and well-being, aligning with Sofka's stated company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services and Consulting, specializing in digital transformation and technological solutions.

Company Size: Sofka is a mid-to-large sized company, likely employing between 250-1000+ individuals, indicating a structured yet dynamic environment with opportunities for impact.

Founded: Founded with a mission to be a reliable technological ally, Sofka has established itself with a clear purpose: "TRANSFORMING people's lives by being the most reliable TECHNOLOGICAL partner." This founding principle suggests a culture focused on innovation, trust, and positive impact.

Team Structure:

• The UX Design team likely operates within a product development or digital transformation division, comprising specialists in UX, UI, Service Design, and possibly UX Research.

• Reporting typically follows a hierarchical structure, with Senior Designers reporting to a Design Lead, Head of Product, or a CXO, depending on the organizational matrix.

Methodology:

• Sofka emphasizes a culture of continuous improvement ("Kaizen") and agility, suggesting a data-driven approach to design and development.

• Design processes are likely guided by user-centric methodologies like Design Thinking, with a focus on iterative development and feedback loops.

• Automation and efficiency are implied through the company's technological focus, suggesting an appreciation for streamlined workflows and effective tool utilization.

Company Website: https://oportunidades.sofka.com.co

📝 Enhancement Note: Sofka's stated mission and the inclusion of "Kaizen" in their programs point towards a culture that values continuous improvement, employee growth, and a proactive approach to problem-solving. The emphasis on "transforming lives" suggests a purpose-driven organization.

📈 Career & Growth Analysis

Operations Career Level: This Senior UX Designer role represents a significant step in a UX career path. It demands not only advanced design skills but also the ability to lead, strategize, and influence across departments. It's a position where individuals are expected to mentor others, drive strategic design decisions, and contribute to the overall product and business vision.

Reporting Structure: The Senior UX Designer will likely report to a Design Manager, Head of Product, or a similar leadership role. They will, in turn, be expected to guide and mentor junior designers, product owners, and other team members involved in the design process.

Operations Impact: The role's impact is critical to Sofka's mission. By architecting exceptional user experiences and ensuring business viability, this designer directly influences customer satisfaction, product adoption rates, and ultimately, the company's success in achieving its goal of being a reliable technological partner. Their work will shape how users interact with Sofka's products and services, directly contributing to the "transformation of people's lives."

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like Service Design, UX Research, or Design Systems, potentially leading to specialized roles or team lead positions.

• Leadership: Transition into management roles such as Design Lead, Product Owner, or Head of UX, overseeing larger teams and strategic initiatives.

• Strategic Consulting: Leverage experience to consult on product strategy, business model innovation, and digital transformation initiatives within Sofka or externally.

• Continuous Learning: Utilize Sofka U and other company resources for ongoing skill development, certifications, and staying abreast of industry trends.

📝 Enhancement Note: The "Ssr" designation and the detailed responsibilities clearly place this role at a senior individual contributor level with leadership potential. The emphasis on "KaizenHub" and "Sofka U" suggests a structured approach to employee development and career progression tailored for growth within the company.

🌐 Work Environment

Office Type: The role is described as Hybrid, suggesting a blend of remote work and in-office presence. This allows for focused individual work at home and collaborative sessions, team meetings, and cultural integration at the office.

Office Location(s): The primary office location is Quito, Ecuador. Specific details about office amenities, collaborative spaces, and accessibility would need to be confirmed, but it's expected to provide a professional and conducive environment for design work and team interaction.

Workspace Context:

• The hybrid model fosters a collaborative environment during office days, encouraging spontaneous idea exchange and team cohesion. Remote days allow for deep work and concentration.

• Expect access to standard design software and hardware, with particular emphasis on advanced tools like Figma, and potentially collaborative platforms like Miro or Mural.

• Opportunities for interaction with multidisciplinary teams (product, development, business) will be frequent, promoting a dynamic and integrated work experience.

Work Schedule: A standard 40-hour work week is typical, with flexibility expected to accommodate project deadlines and collaborative needs. This allows for planning around deep work sessions and team sync-ups.

📝 Enhancement Note: The hybrid nature of the role, combined with Sofka's emphasis on collaboration and continuous learning, suggests a work environment that balances individual productivity with team synergy. The "connected team" mentioned in the company description reinforces this.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements, particularly your experience with Service Design and Figma.

• Technical Interview: Deep dive into your UX/Service Design process, problem-solving approach, and technical proficiency, likely involving case study discussions and tool-specific questions. Be prepared to articulate your thought process for complex challenges.

• Portfolio Presentation: A dedicated session to present 1-2 key projects from your portfolio, showcasing your end-to-end design capabilities, strategic thinking, and impact. Focus on storytelling and demonstrating results.

• Behavioral/Cultural Fit Interview: Assessment of your alignment with Sofka's values, collaborative style, and approach to continuous improvement. Questions will likely focus on teamwork, leadership, and problem-solving in a team context.

• Final Interview: Discussion with senior leadership to confirm your strategic fit and suitability for the Senior UX Designer role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in Service Design, Information Architecture, and end-to-end product lifecycle management. Highlight your role and quantifiable impact.

• Showcase Process & Rationale: For each project, clearly articulate the problem, your process (research, ideation, prototyping, testing), the tools used, and the rationale behind your design decisions.

• Demonstrate Business Acumen: Include examples where your design solutions directly addressed business objectives or generated measurable business value.

• Highlight Collaboration: If possible, include examples of how you collaborated with cross-functional teams and stakeholders.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, reflecting your design sensibilities.

Challenge Preparation:

• Be ready for potential design challenges or case studies that assess your problem-solving skills, strategic thinking, and ability to apply Service Design principles under pressure.

• Practice articulating your design process and rationale clearly and concisely, focusing on how you would approach a given problem from research through to implementation.

• Prepare to discuss how you would measure the success of your designs and iterate based on feedback and data.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on evaluating practical skills, strategic thinking, and cultural fit. The portfolio is paramount, serving as the primary evidence of a candidate's capabilities. Preparing specific examples that align with Sofka's values and the role's requirements is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, and collaborative design sessions. This is the central tool for design creation.

• Mural/Miro/Figjam: For collaborative ideation, workshops, journey mapping, and brainstorming sessions, facilitating remote and in-office teamwork.

• Jira & Confluence: For agile project management, task tracking, documentation, and team collaboration, ensuring seamless integration with development workflows.

Analytics & Reporting:

• Maze: For conducting remote usability testing, gathering user feedback, and analyzing product performance metrics.

• Hotjar: To understand user behavior through heatmaps, session recordings, and user polls, providing insights into on-site interactions.

• Optimal Workshop: A suite of tools for card sorting, tree testing, and first-click testing, crucial for Information Architecture validation.

CRM & Automation:

• While not explicitly mentioned for UX, understanding CRM principles and how user data flows is beneficial. Proficiency in understanding how designs integrate with backend systems and potentially marketing automation tools could be an advantage.

• Business Model Canvas & Value Proposition Canvas: Essential frameworks for strategic business design, ensuring alignment between user needs and company goals.

📝 Enhancement Note: The technology stack is heavily focused on design and collaboration tools, with a strong emphasis on Figma. Proficiency in a range of user research, testing, and agile management tools is also critical, reflecting a modern and integrated design workflow.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement (Kaizen): A core value driving the pursuit of efficiency and excellence in all processes and designs. Expect a culture that encourages feedback and iterative enhancements.

• User-Centricity: A deep commitment to understanding and meeting user needs, ensuring that design decisions are always grounded in user research and empathy.

• Collaboration: A strong emphasis on teamwork and cross-functional partnerships, where open communication and shared problem-solving are encouraged.

• Innovation: A forward-thinking approach that embraces new ideas, technologies, and methodologies to drive transformative solutions.

• Well-being: Prioritizing the physical and mental health of employees through programs like Happy Kaizen and WeSofka, fostering a supportive and balanced work environment.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with product managers, developers, researchers, and business stakeholders.

• The culture likely promotes open feedback, constructive critique, and shared ownership of product success.

• Knowledge sharing is probably a common practice, with opportunities for designers to learn from and teach their colleagues.

📝 Enhancement Note: Sofka's culture appears to be a blend of agile, user-focused principles with a strong emphasis on personal development and employee well-being, driven by their "Kaizen" philosophy. This suggests a supportive yet performance-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Viability: A constant challenge in senior design roles is harmonizing deep user empathy with stringent business goals, technical constraints, and market demands.

• Driving Strategic Change: Influencing organizational strategy and gaining buy-in for design-led initiatives across different departments can be challenging.

• Managing Complex Projects: Orchestrating end-to-end design processes for large, multifaceted projects requires exceptional organizational and leadership skills.

• Staying Ahead of Technological Trends: The rapid evolution of design tools and user expectations necessitates continuous learning and adaptation.

Learning & Development Opportunities:

• Sofka U & KaizenHub: Structured programs offering mentorship, coaching, and specific learning paths to develop advanced UX, Service Design, and leadership skills.

• Cross-Functional Exposure: Opportunities to work with diverse teams and learn about different aspects of the business, broadening your strategic perspective.

• Industry Conferences & Training: Potential for support to attend relevant UX and design conferences or pursue specialized certifications.

• Leadership Development: Pathways to transition into management or lead strategic design initiatives within the company.

📝 Enhancement Note: The challenges presented are typical for a senior-level role, requiring strategic thinking and strong influencing skills. Sofka's explicit mention of learning and development programs like Sofka U and KaizenHub indicates a strong commitment to helping employees overcome these challenges and grow professionally.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital product or service you've designed from conception to launch. What was your specific role, process, and what were the key business and user outcomes?" (Focus on end-to-end ownership, Service Design artifacts, and measurable results).

• "How would you approach designing a new feature for [hypothetical product] that aims to improve user retention? Walk us through your research, ideation, and prototyping steps." (Tests your strategic thinking, research skills, and application of design methodologies).

• "Explain your process for conducting user interviews and synthesizing the findings into actionable design recommendations. Provide an example." (Assesses your qualitative research capabilities and ability to translate insights into design).

Company & Culture Questions:

• "What do you know about Sofka's mission and values? How do you see your role contributing to them?" (Demonstrate research and alignment with "transforming lives" and being a "reliable technological partner").

• "Describe your experience working in agile environments and collaborating with development teams. What are your preferred tools and processes?" (Focus on Jira, Confluence, and your collaborative approach).

Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Your Role -> Process (Research, Ideation, Design, Testing) -> Solution -> Results (Metrics, Impact).

• Highlight Service Design: Explicitly showcase Service Blueprints, User Journey Maps, or Ecosystem Maps if applicable, explaining their strategic value.

• Quantify Impact: Use data and metrics whenever possible to demonstrate the success of your designs (e.g., conversion rate improvements, task completion rates, user satisfaction scores).

• Articulate Rationale: Be prepared to explain why you made certain design decisions, linking them back to user insights and business goals.

• Tool Proficiency: Naturally weave in your use of tools like Figma, Maze, and Miro to illustrate your workflow.

📝 Enhancement Note: Interview preparation should focus on demonstrating a holistic understanding of UX and Service Design, with a strong emphasis on strategic thinking, business acumen, and the ability to articulate one's process and impact clearly. Candidates should be ready to showcase concrete examples from their portfolio that align with Sofka's stated values and methodologies.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the Sofka opportunities portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your expertise in Service Design, Information Architecture, and end-to-end product lifecycle management. Ensure it clearly shows your strategic thinking and impact.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience leading digital service and product design projects. Use keywords from the job description, such as "Service Design," "Information Architecture," "Figma," "User Research," and "Agile." Quantify achievements where possible.

• Interview Preparation: Thoroughly research Sofka, its mission, and its values. Practice articulating your design process, presenting case studies from your portfolio, and preparing answers to common behavioral and strategic questions.

• Company Research: Understand Sofka's commitment to "transforming lives" and being a "reliable technological partner." Consider how your design philosophy aligns with their "Kaizen" culture of continuous improvement and employee well-being.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.