UX Designer, People Engagement Experience (PEX)

📍 Job Overview

Job Title: UX Designer, People Engagement Experience (PEX)

Company: Amazon

Location: Seattle, Washington, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-08-12

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Design and lead the user experience vision for Amazon's internal, AI-first products and services, focusing on empowering employees and associates.

• Create personalized and proactive experiences that enhance self-service, efficiency, and focus through intelligent, AI-driven solutions.

• Drive the end-to-end design process, from concept and user research to high-fidelity design delivery, ensuring cohesive and intuitive interfaces.

• Collaborate closely with product management, engineering, research, and content design partners to deliver impactful PEX solutions.

• Utilize customer feedback and data to shape product strategy and establish scalable UX frameworks for AI-driven experiences.

📝 Enhancement Note: While the role is titled "UX Designer," the emphasis on "People Engagement Experience (PEX)," AI-first products, and internal tools positions this as a specialized Product Design role focused on employee experience (EX) and operational efficiency within Amazon. The core responsibilities and desired outcomes align with driving operational improvements through user-centric design of internal systems.

📈 Primary Responsibilities

• Define and drive the near- and mid-term UX vision for internal AI-first products, grounded in customer research, feedback, and data analysis.

• Design AI-first experiences that are helpful, intuitive, and proactive, ensuring they streamline workflows without being intrusive to users.

• Develop and utilize scalable UX frameworks, patterns, and guidelines specifically for AI-driven and employee-facing applications.

• Own the complete end-to-end design process, encompassing user flows, wireframes, interactive prototypes, and high-fidelity visual designs.

• Conduct user research activities to inform design decisions, validate concepts, and ensure the usability and effectiveness of proposed solutions.

• Partner cross-functionally with Product Management, Engineering, User Research, and Content Design to deliver cohesive and integrated employee experiences.

• Influence product direction and design standards through strategic thinking, compelling design vision artifacts, and executive-level storytelling.

• Advocate for the employee and associate personas, proactively identifying opportunities to simplify administrative burdens and elevate the overall work experience.

• Champion the use of AI to create more human-centered and supportive experiences, rather than purely automated ones.

📝 Enhancement Note: The responsibilities highlight a strategic design role that goes beyond typical UI design. It requires influencing product strategy, establishing design systems for AI, and advocating for user needs at an executive level, indicating a significant impact on internal operational processes and employee productivity.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, or a related field is typically expected for UX Designer roles at this level, especially within a company like Amazon.

Experience: A minimum of 3 years of professional design experience is required, with a demonstrated ability to manage and deliver complex design projects.

Required Skills:

• 3+ years of professional UX/Product Design experience.

• Proven ability to define and drive UX vision and strategy for digital products.

• Expertise in the end-to-end design process, including user flows, wireframing, prototyping, and high-fidelity design.

• Strong user research skills and the ability to translate findings into actionable design insights.

• Proficiency in creating and utilizing scalable design frameworks, patterns, and guidelines.

• Excellent collaboration and communication skills for cross-functional partnerships.

• Demonstrated ability in strategic thinking and executive-level storytelling.

• A strong online portfolio showcasing relevant design work and problem-solving capabilities. Preferred Skills:

• Knowledge of usability principles, heuristics, and testing techniques.

• Experience designing AI-first or AI-driven products and understanding of their unique UX challenges.

• Proficiency with design and prototyping tools, specifically Figma.

• Experience with the Adobe Creative Suite, including XD, Photoshop, and Illustrator.

• Familiarity with or experience in designing for internal tools, employee experience (EX), or HR technology.

• Experience in establishing or contributing to design systems.

• Understanding of how to leverage data to inform design decisions.

📝 Enhancement Note: The preferred qualifications suggest a strong leaning towards modern design tools (Figma) and a sophisticated understanding of usability within the context of AI. The mention of Adobe CS suite indicates flexibility, but Figma is likely the primary tool for daily workflow. The emphasis on AI-first design and employee experience points to a need for candidates who can balance technological innovation with human-centric design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory, showcasing a minimum of 3 distinct projects that demonstrate the candidate's design process and impact.

• Projects should highlight experience in defining UX vision, conducting user research, and leading the end-to-end design lifecycle from concept to delivery.

• Include case studies that detail the problem statement, user insights, design solutions (wireframes, prototypes, final designs), and the outcomes achieved.

• Demonstrate the ability to design for complex systems and AI-driven features, showcasing how user needs were met through intelligent solutions.

• Projects should reflect an understanding of scalability and the creation of reusable design patterns or frameworks. Process Documentation:

• For each portfolio project, clearly articulate the design process followed, emphasizing how research informed decisions and how user feedback was incorporated.

• Showcase the iterative nature of the design process, including any pivots or significant design changes made based on user testing or stakeholder input.

• Detail the collaboration methods used with product managers, engineers, and researchers, illustrating how cohesive experiences were achieved.

• Where applicable, describe the establishment or application of design systems, frameworks, or patterns to ensure consistency and efficiency.

• Quantify impact where possible, using metrics related to user efficiency, task completion rates, or employee satisfaction improvements driven by the design solutions.

📝 Enhancement Note: Amazon, being a data-driven organization, will expect portfolios to not only showcase design artifacts but also the strategic thinking and process behind them. Candidates should be prepared to articulate their design methodology, research findings, and the measurable impact of their work, particularly in the context of improving internal operational efficiency and employee experience.

💵 Compensation & Benefits

Salary Range:

The listed base salary range for this position in Seattle, WA, is $117,800.00 - $160,000.00 USD annually.

📝 Enhancement Note: This salary range is for Seattle, WA, a major tech hub with a high cost of living. The range reflects a mid-level to senior UX Designer position. The final compensation will be influenced by the candidate's specific qualifications, years of experience, and demonstrated impact. This range is competitive for the Seattle market for experienced UX designers.

Benefits:

• Comprehensive Health Insurance: Includes medical, dental, and vision insurance, along with prescription coverage.

• Life and Disability Insurance: Basic Life & AD&D insurance is provided, with options for supplemental life plans.

• Employee Support Programs: Access to an Employee Assistance Program (EAP), Mental Health Support services, and a Medical Advice Line.

• Financial Wellness: Flexible Spending Accounts (FSAs) for healthcare and dependent care, and 401(k) matching for retirement savings.

• Family Support: Benefits include Adoption and Surrogacy Reimbursement coverage and generous Parental Leave.

• Equity and Incentives: The compensation package will also include Restricted Stock Units (RSUs) and potential Sign-on Payments, reflecting Amazon's performance-based compensation structure.

• Time Off: Paid Time Off (PTO) is provided for rest and rejuvenation.

Working Hours:

The standard working hours for this role are 40 hours per week, typical for a full-time position. While the role is on-site, Amazon often offers some flexibility in daily schedules, though core collaboration hours will need to be observed.

📝 Enhancement Note: The extensive benefits package, including RSUs and sign-on bonuses, indicates a competitive total compensation strategy at Amazon, aiming to attract and retain top talent. The inclusion of comprehensive family and wellness benefits underscores a commitment to employee well-being, which is crucial for roles focused on employee engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming, Consumer Electronics, and more. Amazon is a diversified technology giant with a significant focus on innovation and customer obsession.

Company Size: Amazon is a massive global corporation with hundreds of thousands of employees worldwide. This scale means extensive resources, complex organizational structures, and opportunities for broad impact.

Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore, and has since expanded into a vast array of products and services. This history reflects a culture of continuous innovation, long-term thinking, and a relentless pursuit of growth and efficiency.

Team Structure:

• The People Engagement Experience (PEX) team is a multidisciplinary group comprising UX Designers, Researchers, Writers, and Design Technologists.

• This team operates within a larger organizational structure (likely within HR Technology or a dedicated Employee Experience division) designed to support Amazon's vast workforce.

• Collaboration is key, with PEX designers working closely with Product Management, Engineering, and other stakeholders to define and deliver internal tools and experiences. Methodology:

• Data-Driven Decision Making: Amazon heavily relies on data analytics and customer feedback to guide product development and strategic decisions. This applies to internal tools as well, ensuring that design choices are validated and optimized.

• Customer Obsession: While often associated with external customers, this principle extends internally, focusing on the needs and experiences of Amazon employees and associates.

• Bias for Action & Iteration: Amazon's culture encourages rapid prototyping, testing, and iteration to deliver solutions efficiently and adapt to evolving needs.

• AI Integration: The team's focus on AI-first experiences means a strategic approach to integrating artificial intelligence to enhance user workflows, provide insights, and personalize interactions.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is known for its high standards, fast pace, and data-driven approach. For a UX Designer on the PEX team, this translates to a role where design is integral to operational efficiency, requiring strong analytical skills, resilience, and the ability to influence across a large, complex organization. The PEX team itself is positioned as a hub for design innovation within this environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer (3+ years experience) with significant strategic responsibilities. It's a key contributor role within the PEX team, expected to drive design vision and execution for critical internal AI-first products. The role requires not just design craft but also strategic thinking, influence, and the ability to operate independently within a large organization.

Reporting Structure: The UX Designer will likely report to a Design Manager or Lead within the PEX team. They will work closely with Product Managers and Engineering Leads, forming a core triad for product development. This structure allows for focused execution while benefiting from broader team and organizational guidance.

Operations Impact: The impact of this role is directly tied to improving the efficiency, effectiveness, and overall engagement of Amazon's global workforce. By designing AI-first internal tools, the UX Designer contributes to:

• Reducing administrative burden on managers and HR.

• Empowering employees with better self-service capabilities.

• Streamlining workflows and increasing productivity across millions of Amazonians.

• Shaping the future of employee experience through innovative AI applications.

• Enhancing employee retention and satisfaction by creating more human-centered work environments. Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven UX, employee experience design, and scalable design systems.

• Leadership Development: Progress to Senior UX Designer, Principal UX Designer, or Design Manager roles, leading larger projects or teams.

• Cross-Functional Mobility: Opportunities to work on diverse product areas within Amazon or move into Product Management or UX Research roles.

• Impact at Scale: Gain experience designing for millions of users, a unique opportunity that significantly enhances a designer's resume and portfolio.

• Continuous Learning: Access to Amazon's extensive internal learning resources, workshops, and a culture that encourages skill development.

📝 Enhancement Note: This role offers a unique opportunity to shape internal operations at a massive scale using cutting-edge AI. The growth trajectory is strong, moving from a core design contributor to a strategic influencer and potential leader within Amazon's vast design organization. The focus on AI and employee experience positions this role at the forefront of modern workplace technology.

🌐 Work Environment

Office Type: This is an on-site role, meaning the UX Designer will work from an Amazon office location in Seattle, Washington. Amazon offices are typically modern, well-equipped, and designed to foster collaboration and innovation.

Office Location(s): Seattle, Washington, is Amazon's global headquarters, featuring a vibrant tech hub with multiple office campuses. Employees will have access to amenities and a collaborative environment within these established locations.

Workspace Context:

• Collaborative Spaces: Offices are designed with a mix of open workspaces, meeting rooms, and private areas to support different work styles and collaboration needs.

• Tools and Technology: Access to Amazon's internal technology infrastructure, design software, hardware, and communication platforms necessary for efficient work.

• Team Interaction: Frequent opportunities for in-person collaboration with peers, product managers, engineers, and researchers, fostering a dynamic and interactive work environment.

• Employee Amenities: Amazon offices often provide amenities such as cafeterias, fitness centers, and other facilities to support employee well-being and convenience.

Work Schedule: The role follows a standard 40-hour work week. While on-site, Amazon generally supports flexible work arrangements within core business hours to facilitate team collaboration and personal needs, though specific schedules may vary by team and manager.

📝 Enhancement Note: The on-site requirement in Seattle, a major tech hub, suggests an environment rich in professional development and networking opportunities. The emphasis on collaboration within the office space is critical for a PEX team, where cross-functional synergy is essential for delivering complex internal solutions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and portfolio, followed by a brief phone screen to assess basic qualifications and fit.

• Hiring Manager Interview: A discussion with the hiring manager focusing on your experience, design philosophy, and alignment with the PEX team's goals and Amazon's culture.

• Design Deep Dive/Portfolio Review: A dedicated session where you present your portfolio, walking through 2-3 key projects. Be prepared to discuss your process, challenges, solutions, and the impact of your work in detail. This is a critical stage for assessing your design craft and strategic thinking.

• Bar Raiser Interview: Amazon's unique "Bar Raiser" interview aims to maintain high hiring standards. This interview often focuses on leadership principles, problem-solving, and your ability to "raise the bar" for the team. It might include behavioral questions and scenario-based challenges.

• Cross-Functional Interviews: You may interview with peers from Product Management, Engineering, or Research to assess collaboration skills and technical understanding.

• Final Decision: A hiring committee typically reviews feedback from all interviewers before making a final decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with AI-first design, internal tools, employee experience, and end-to-end process ownership.

• Tell a Story: For each project, clearly articulate the problem, your role, the user insights, your design process, key decisions, and the measurable outcomes. Use visuals effectively.

• Highlight AI & Process: Emphasize how you approached AI-driven features, your research methodology, and how you navigated cross-functional collaboration.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved efficiency, reduced errors, increased adoption).

• Be Prepared for "Why": Anticipate questions about your design choices, trade-offs you made, and how your work aligns with Amazon's Leadership Principles.

Challenge Preparation:

• Behavioral Questions: Prepare examples using the STAR method (Situation, Task, Action, Result) for questions related to Amazon's Leadership Principles (e.g., Customer Obsession, Bias for Action, Dive Deep, Invent and Simplify).

• Design Scenarios: Be ready to discuss hypothetical design challenges related to internal tools or AI features, outlining your approach to problem-solving and design.

• Understanding Amazon's Culture: Research Amazon's Leadership Principles thoroughly and be prepared to discuss how your values and work style align with them.

📝 Enhancement Note: Amazon's hiring process is rigorous, with a strong emphasis on leadership principles and data-driven decision-making. Candidates must be prepared to deeply articulate their design process and demonstrate a strategic mindset, not just visual design skills. The portfolio review is paramount, requiring candidates to clearly illustrate their impact and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a preferred skill and is likely the primary tool for UI design, prototyping, and collaboration within the PEX team. Proficiency here is highly valued.

• Adobe Creative Suite: Experience with XD, Photoshop, and Illustrator is also preferred, indicating that while Figma is primary, familiarity with other industry-standard tools is beneficial for various design tasks.

• Prototyping Tools: Beyond Figma's capabilities, experience with dedicated prototyping tools (e.g., InVision, Principle) might be beneficial, though Figma often covers this need.

Analytics & Reporting:

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Qualtrics, SurveyMonkey).

• Data Analysis Tools: While not explicitly listed, familiarity with how to access and interpret user data from internal Amazon systems or analytics dashboards (e.g., Tableau, internal BI tools) would be advantageous for informing design decisions.

CRM & Automation:

• Internal Amazon Tools: Candidates will be expected to learn and adapt to Amazon's proprietary internal systems and workflows.

• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, or Amazon's internal equivalents for communication and project management.

📝 Enhancement Note: The emphasis on Figma suggests a modern design workflow. Candidates should be prepared to demonstrate their expertise in Figma for end-to-end design, from wireframing to interactive prototyping. Understanding how to leverage data and integrate with internal Amazon systems will be key to success in this role.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Applied internally to Amazon employees and associates, ensuring their experience is prioritized.

• Invent and Simplify: A drive to create innovative solutions that streamline complex processes and reduce user effort, particularly through AI.

• Dive Deep: A commitment to thoroughly understanding user needs, business requirements, and the intricacies of internal systems.

• Are Right, A Lot: Encourages thoughtful decision-making based on data and sound judgment, striving for impactful and effective design solutions.

• Deliver Results: A focus on measurable outcomes and driving tangible improvements in employee efficiency and engagement.

• Ownership: Taking responsibility for the end-to-end design process and the success of the products delivered.

Collaboration Style:

• Cross-functional Partnership: Strong emphasis on working closely with Product Management, Engineering, and Research to ensure cohesive product development.

• Data-Informed Design Discussions: Debates and decisions are often backed by data and user insights, fostering a rational and objective approach to design.

• Constructive Feedback: A culture where feedback is shared openly and constructively, aiming to elevate the quality of the final product.

• Agile and Iterative: The team likely operates in an agile manner, embracing iterative design and development cycles to adapt quickly to evolving needs and feedback.

📝 Enhancement Note: Amazon's unique Leadership Principles deeply inform the team culture and values. Candidates should demonstrate how their work ethic and design approach align with these principles, particularly Customer Obsession (applied internally) and Invent and Simplify. The collaborative style is direct, data-driven, and focused on achieving measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale: Creating intuitive and efficient experiences for millions of diverse employees globally, each with unique roles and needs.

• AI Integration Complexity: Designing AI-first experiences that are truly helpful, personalized, and avoid being intrusive or overly complex. Balancing automation with human interaction.

• Navigating a Large Organization: Influencing product strategy and design standards within a vast, matrixed organization like Amazon requires strong communication and persuasion skills.

• Balancing Innovation with Implementation: Driving forward-thinking AI solutions while ensuring they can be technically feasible, scalable, and deliverable within Amazon's operational constraints.

• Defining and Measuring Success: Establishing clear metrics for employee engagement and operational efficiency improvements driven by the PEX team's designs.

Learning & Development Opportunities:

• Specialized AI UX Training: Opportunities to deepen understanding of AI's impact on user experience and best practices for designing AI-driven products.

• Exposure to Diverse Product Areas: Working on internal tools that span various functions within Amazon (HR, Operations, Fulfillment, etc.) provides broad exposure.

• Mentorship and Skill Development: Access to senior designers, researchers, and product leaders within Amazon who can provide guidance and support for career growth.

• Design System Evolution: Contributing to and learning from the development and implementation of scalable design systems for internal applications.

• Industry Conferences and Workshops: Potential opportunities to attend relevant UX and AI conferences or internal Amazon learning events.

📝 Enhancement Note: The challenges in this role are significant, stemming from the scale of Amazon and the cutting-edge nature of AI integration. However, these challenges also present immense growth opportunities for designers who are adaptable, strategic, and eager to push the boundaries of employee experience design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define the UX vision for a complex product. How did you gather requirements and gain buy-in?" (Focus on research, stakeholder management, and strategic alignment.)

• "How would you approach designing an AI-first feature to help managers reduce administrative tasks? What would be your process?" (Demonstrate understanding of AI UX, user flows, and efficiency gains.)

• "Tell me about a project where you had to balance multiple competing stakeholder needs. How did you prioritize and ensure a cohesive user experience?" (Highlight collaboration, negotiation, and user advocacy.) Company & Culture Questions:

• "How do Amazon's Leadership Principles resonate with your own professional values and work style?" (Prepare specific examples for principles like Customer Obsession, Invent & Simplify, Bias for Action.)

• "Describe your experience working in a fast-paced, data-driven environment. How do you adapt to changing priorities?" (Showcase resilience, data utilization, and adaptability.)

• "How do you ensure your designs are inclusive and accessible for a diverse global workforce?" (Demonstrate understanding of accessibility standards and inclusive design practices.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with the business problem and user need, move through your design process (research, ideation, iteration), showcase key design artifacts (wireframes, prototypes, final UI), and conclude with the impact and outcomes.

• Emphasize Your Role: Be crystal clear about your specific contributions, especially in team projects.

• Justify Your Decisions: Be ready to explain the "why" behind every significant design choice, linking it back to user research or business goals.

• Showcase AI & Process: For this role, specifically highlight projects involving AI, data, or complex internal systems. Detail your process for handling ambiguity and driving clarity.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Figma and other design tools, as well as your understanding of technical constraints.

📝 Enhancement Note: Amazon interviews are known for their rigor and focus on leadership principles. Candidates must prepare thoroughly, not only with design examples but also with behavioral responses that clearly demonstrate alignment with Amazon's core values and a strategic, data-informed approach to design.

📌 Application Steps

To apply for this UX Designer position at Amazon:

• Submit your application through the official Amazon Jobs portal, ensuring all required fields are completed accurately.

• Customize your resume to highlight your 3+ years of UX design experience, focusing on projects involving AI, internal tools, employee experience, and end-to-end design ownership. Integrate keywords from the job description naturally.

• Prepare your online portfolio meticulously. Select 2-3 strong projects that best demonstrate your process, AI/complex system design capabilities, and measurable impact. Ensure it is easily navigable and showcases your best work.

• Research Amazon's Leadership Principles thoroughly. Prepare specific examples using the STAR method for each principle, anticipating behavioral interview questions.

• Practice your portfolio presentation out loud. Be ready to articulate your design process, rationale, and outcomes clearly and concisely, anticipating questions about your decision-making.

• Familiarize yourself with Figma and be prepared to discuss your proficiency and experience using it for comprehensive design workflows.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.