UX Designer, Design Systems - Fire TV/Tablet , Devices and Services Design Team

📍 Job Overview

Job Title: UX Designer, Design Systems - Fire TV/Tablet

Company: Amazon

Location: Sunnyvale, California, United States; Seattle, Washington, United States; San Francisco, California, United States

Job Type: Full-Time

Category: Design / User Experience Operations

Date Posted: 2026-07-29

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This hybrid role requires a deep understanding and practical application of design systems, focusing on building robust component libraries and clear documentation for Fire TV and Tablet platforms.

• The position involves hands-on product design for complex B2B workflows, enterprise tools, and developer-facing experiences, demanding a blend of strategic system thinking and tactical execution.

• A significant portion of the role will be dedicated to creating and maintaining Fire TV Human Interface Guidelines, particularly for 10-foot UI, remote navigation, and voice-first interactions, ensuring consistency and usability.

• The UX Designer will act as a consultant and advocate for design system best practices, guiding other designers, and developing AI-powered tools to enhance standardization and operational efficiency.

📝 Enhancement Note: The job description strongly emphasizes design systems as a core function (60-70%), indicating a need for a candidate who can architect, scale, and govern a design system rather than just utilize one. The inclusion of B2B, enterprise, and developer tools suggests a move beyond pure consumer UX into more complex, business-oriented design challenges, requiring a broader skill set in workflow and service design.

📈 Primary Responsibilities

• Develop and meticulously build Fire TV/Tablet-specific UI components and interaction patterns, considering unique user contexts like 10-foot UI browsing and remote/voice navigation.

• Document component usage, detailing micro-interaction variations across different devices and input methods (e.g., d-pad, touch, voice) to ensure clarity and consistency for developers and designers.

• Author comprehensive Fire TV Human Interface Guidelines, specifically addressing 10-foot UI patterns, remote navigation paradigms, and voice-first interaction principles.

• Create and maintain third-party (3P) developer documentation to facilitate self-service support and enable external partners to integrate effectively with Amazon's platforms.

• Provide expert consultation to a team of 18 designers on component adoption, design system governance, and adherence to established best practices, fostering a cohesive design language.

• Design and implement AI-powered Figma plugins to automate design standard enforcement and significantly accelerate operational workflows for the design team.

• Lead the design of B2B workflows for enterprise customers, focusing on areas such as account management, team collaboration features, and user provisioning processes.

• Develop user experiences for marketing and developer tools, including intuitive dashboards, comprehensive reporting features, and insightful analytics interfaces.

• Architect service experiences that span multiple touchpoints, user types, and business objectives, ensuring a seamless and integrated user journey.

• Conduct user research to gather critical insights, translating findings directly into actionable workflow improvements and enhanced user experiences.

• Design complex information architectures for enterprise-scale tools, managing intricate data structures and user navigation to support sophisticated business needs.

• Collaborate closely with Product Managers and Engineers to define and prioritize B2B features, ensuring alignment between user needs, business goals, and technical feasibility.

📝 Enhancement Note: The primary responsibilities highlight a dual focus: robust design systems management for consumer-facing devices (Fire TV/Tablet) and hands-on product design for complex B2B/enterprise/developer tools. This requires a candidate who can operate at both strategic (system architecture, governance) and tactical (workflow design, UI creation) levels, with a strong emphasis on documentation and developer enablement.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Industrial Design, or a related field is typically expected for this level of role.

Experience: Minimum of 5 years of professional experience in user experience design, interaction design, information architecture, or a closely related design discipline. Experience with building and maintaining design systems, including component libraries and associated documentation, is a key requirement.

Required Skills:

• Proven experience in delivering impactful design solutions as a UX Designer or Interaction Designer.

• Strong portfolio showcasing relevant design work, demonstrating expertise in design systems, B2B/enterprise tools, and consumer products.

• Minimum of 5 years of experience in roles such as UX Designer, Interaction Designer, or Information Architect.

• Demonstrated experience designing digital products, with a specific focus on building reusable component libraries within Figma.

• Expertise in creating and documenting Human Interface Guidelines and developer documentation.

• Advanced proficiency in Figma, including mastery of components, variants, auto-layout, and design tokens.

• Experience in designing for complex workflows and service experiences. Preferred Skills:

• Experience designing for mass-market consumer web and mobile products.

• Proven ability to work effectively within a collaborative team environment, partnering directly with developers for design implementation.

• Hands-on experience with AI tooling, such as Vibe coding, AI-powered Figma plugins, or other AI automation techniques in design.

• Experience designing developer tools, analytics dashboards, or marketing platforms, understanding the unique needs of these user groups.

• Proficiency in JavaScript/TypeScript for the development of Figma plugins.

• Experience with component migration strategies or leading design system governance initiatives.

• Familiarity with Design Operations (DesignOps), workflow automation, or AI-driven design tools to enhance team efficiency and process.

📝 Enhancement Note: The emphasis on "5+ years" suggests a mid-to-senior level role. The explicit requirement for Figma expertise and experience with component libraries, Human Interface Guidelines, and developer documentation points towards a design systems specialist who can also contribute to product design. The preferred skills, especially AI tooling and JavaScript/TypeScript, indicate a forward-thinking team looking for innovation and efficiency gains.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory, showcasing a strong track record in UX design and design systems development.

• Include detailed case studies demonstrating experience in building and scaling component libraries, with specific examples of Figma component creation, variants, and auto-layout usage.

• Showcase examples of Human Interface Guidelines and developer documentation you have created, highlighting clarity, usability, and completeness.

• Present projects involving B2B workflows, enterprise tools, or developer platforms, illustrating your ability to design for complex business needs and technical users.

• Demonstrate experience with information architecture and the design of complex navigational structures for large-scale applications. Process Documentation:

• Highlight any experience in documenting design processes, including workflow design, component usage guidelines, and system governance procedures.

• Provide examples of how you have contributed to or led process optimization efforts within design teams, particularly related to design systems or workflow automation.

• Showcase your understanding of how to measure the effectiveness and adoption of design systems and processes, including metrics and reporting.

📝 Enhancement Note: For a role with such a strong design systems focus, the portfolio must clearly articulate the candidate's ability to build, document, and govern a design system, not just use one. Case studies should emphasize not only the visual design but also the underlying structure, reusability, and the process of creating and maintaining these assets. The mention of AI plugins and developer tools suggests a portfolio that touches on efficiency and technical enablement.

💵 Compensation & Benefits

Salary Range:

• San Francisco, California: $135,500 - $184,000 USD annually

• Sunnyvale, California: $135,500 - $184,000 USD annually

• Seattle, Washington: $117,800 - $160,000 USD annually

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision plans.

• Prescription drug coverage and options for Basic Life & AD&D insurance, with the availability of Supplemental life plans.

• Employee Assistance Program (EAP) and dedicated Mental Health Support services.

• Access to a Medical Advice Line for convenient health guidance.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.

• Reimbursement coverage for Adoption and Surrogacy expenses.

• 401(k) retirement savings plan with company matching contributions.

• Generous Paid Time Off (PTO) policy.

• Comprehensive Parental Leave benefits.

• Restricted Stock Units (RSUs) as part of the overall compensation package.

Working Hours: The standard working hours are 40 hours per week, consistent with full-time employment. The role is hybrid, implying a blend of in-office and remote work, offering flexibility in structuring the work week.

📝 Enhancement Note: The salary ranges provided are specific to the listed US locations and reflect Amazon's compensation structure which includes base salary, sign-on bonuses, and Restricted Stock Units (RSUs). The benefits package is extensive, covering health, retirement, family support, and financial planning, which are standard for large tech organizations like Amazon. The salary variation between California and Washington locations is also noted.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Streaming, Artificial Intelligence, Consumer Electronics. Amazon operates across a vast and diverse technological landscape, driving innovation and customer obsession.

Company Size: Amazon is a global technology giant, employing hundreds of thousands of individuals worldwide. This immense scale means opportunities for impact are significant, but also requires individuals to be adaptable and efficient within large, complex organizational structures.

Founded: Amazon was founded in 1994 by Jeff Bezos. Its history is marked by continuous expansion, a relentless focus on customer experience, and a culture of innovation that encourages experimentation and long-term thinking.

Team Structure:

• The Devices & Services Experience Design (DXD) team is a significant part of Amazon's design organization, dedicated to creating exceptional user experiences across a wide range of hardware and software products.

• This role sits within a design organization that fosters collaboration between designers, engineers, researchers, and product managers, working on prominent products like Fire TV, Echo devices, Fire Tablets, and the Alexa mobile app.

• The team structure likely involves a reporting hierarchy common in large tech companies, with opportunities to collaborate across product lines and functional disciplines to achieve cohesive user experiences. Methodology:

• Amazon's design methodology emphasizes customer obsession, data-driven decision-making, and a "Day 1" mentality, encouraging rapid iteration and innovation.

• Design work is often informed by extensive user research, A/B testing, and performance metrics to ensure that user experience improvements translate into tangible business outcomes.

• There's a strong focus on creating scalable and maintainable design systems to ensure consistency and efficiency across a broad product portfolio.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is famously driven by its Leadership Principles, which emphasize customer obsession, ownership, bias for action, and continuous learning. For a UX Designer role, understanding how these principles translate into design practice, particularly regarding customer feedback, iterative development, and cross-functional collaboration, will be crucial. The scale of Amazon means that design systems are not just about aesthetics but are critical operational tools for efficiency and consistency.

📈 Career & Growth Analysis

Operations Career Level: This position is likely a mid-to-senior level UX Designer role, focusing on specialized areas like design systems and B2B/enterprise tool design. It requires a blend of individual contribution and leadership in influencing design standards and practices across multiple product teams.

Reporting Structure: The UX Designer will report into a design leadership role within the Devices & Services Experience Design (DXD) team. Collaboration will be extensive with Product Managers, Engineering teams, and other UX Designers, researchers, and potentially Industrial Designers.

Operations Impact: The role has a significant impact on both customer experience and operational efficiency. By building and governing a robust design system, the designer directly influences the quality, consistency, and development speed of Fire TV and Tablet products. Furthermore, designing effective B2B and developer tools streamlines business operations and empowers third-party developers, contributing to the broader Amazon ecosystem.

Growth Opportunities:

• Design System Specialization: Deepen expertise in design system architecture, governance, and scaling, potentially leading design system initiatives for larger product areas.

• Product Design Leadership: Transition into leading design efforts for complex enterprise or B2B products, taking on more strategic product ownership.

• AI & Automation in Design: Develop advanced skills in AI-powered design tools and automation, becoming a go-to expert for design efficiency and innovation.

• Cross-Functional Influence: Grow influence across product and engineering teams by championing design best practices and driving adoption of design systems and user-centered methodologies.

• Management Track: With demonstrated leadership and impact, opportunities may arise to move into management roles, leading a team of designers.

📝 Enhancement Note: The role offers a unique path for growth by combining deep specialization in design systems with broad application in B2B and developer tools. This duality provides opportunities to excel in a niche area while also developing a versatile skill set applicable to diverse product challenges within Amazon. The emphasis on AI and automation suggests a forward-looking growth path.

🌐 Work Environment

Office Type: This is a hybrid role, meaning the work environment will be a blend of remote work and in-office collaboration. Amazon offices typically offer modern, open-plan workspaces designed to foster collaboration and innovation.

Office Location(s): The position is available in Amazon's key tech hubs: Sunnyvale, California; Seattle, Washington; and San Francisco, California. These locations offer vibrant tech ecosystems and access to extensive Amazon resources.

Workspace Context:

• The workspace will be collaborative, requiring close interaction with cross-functional teams including product managers, engineers, and fellow designers.

• Access to cutting-edge design tools, including advanced Figma capabilities and potentially internal Amazon design software and platforms, will be standard.

• Opportunities for informal and formal collaboration sessions, design critiques, and brainstorming will be integral to the daily workflow, encouraging knowledge sharing and problem-solving.

Work Schedule: The role is full-time with a standard 40-hour work week. The hybrid nature allows for flexibility in managing in-office days and remote work, accommodating personal needs while ensuring team collaboration and project delivery.

📝 Enhancement Note: The hybrid work model is a key aspect, requiring candidates to be comfortable with both remote autonomy and in-office collaboration. The specific locations (Sunnyvale, Seattle, San Francisco) are major tech hubs, suggesting a dynamic and competitive work environment with access to significant resources and talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio to assess initial fit based on core qualifications.

• Hiring Manager Interview: A conversation with the hiring manager to discuss your experience, portfolio, and alignment with the role's specific responsibilities, particularly design systems and B2B design.

• Design/Portfolio Review: A dedicated session where you will walk through your portfolio, presenting case studies that highlight your design process, problem-solving skills, and impact, with a strong focus on design systems and complex workflow design.

• Team/Peer Interviews: Interviews with other designers, product managers, and engineers to assess your collaboration skills, technical understanding, and cultural fit within the Amazon design organization.

• Bar Raiser Interview: A final interview, often conducted by someone outside the direct hiring team, to ensure Amazon's high hiring bar is met across various competencies.

Portfolio Review Tips:

• Highlight Design System Expertise: Dedicate significant portion of your portfolio to showcasing your experience building, documenting, and governing design systems. Use Figma examples to demonstrate proficiency in components, variants, and auto-layout.

• Showcase B2B/Enterprise Work: Include case studies that detail your approach to designing complex B2B workflows, enterprise tools, or developer platforms. Emphasize problem definition, user research, information architecture, and solution design.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the impact of your design contributions, especially regarding efficiency gains from design systems or user adoption of B2B tools.

• Structure for Clarity: Organize your portfolio logically, with clear introductions, problem statements, your process, solutions, and outcomes for each project. Make it easy for reviewers to understand your role and contributions.

• Address Hybrid/Remote Work: If possible, showcase projects that demonstrate successful collaboration in a distributed or hybrid team environment.

Challenge Preparation:

• Design System Challenge: Be prepared to discuss how you would approach building or scaling a design system for a specific product (e.g., Fire TV remote interaction).

• Workflow Design Exercise: You might be given a scenario to outline the UX approach for a B2B workflow or an enterprise tool, focusing on user needs and business objectives.

• Figma Proficiency: Be ready to discuss advanced Figma techniques or even how you might create a Figma plugin for design automation.

• Amazon Leadership Principles: Familiarize yourself with Amazon's Leadership Principles and prepare examples of how you have embodied them in your past work.

📝 Enhancement Note: The interview process at Amazon is known to be rigorous, with a strong emphasis on the Leadership Principles and a detailed portfolio review. Candidates should prepare specific examples that demonstrate their ability to design systems, handle complex B2B requirements, and collaborate effectively in a large organization. The focus on AI plugins suggests potential technical challenges or discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design, prototyping, component library management, and collaboration. Expertise in advanced features like components, variants, auto-layout, and design tokens is critical.

• Design System Management Tools: Proficiency in tools and processes for version control, documentation, and governance of design systems.

• Prototyping Tools: Beyond Figma, experience with other prototyping tools for specific use cases might be beneficial.

Analytics & Reporting:

• Analytics Platforms: Experience with tools for tracking user behavior, measuring design impact, and generating reports for B2B tools or marketing platforms (e.g., Amplitude, Mixpanel, internal Amazon tools).

• Data Visualization Tools: Ability to interpret and present data effectively through dashboards and reports.

CRM & Automation:

• CRM Systems: Familiarity with CRM concepts and potentially specific platforms if designing related enterprise tools.

• Workflow Automation Tools: Experience or understanding of tools that enable workflow automation, which could range from internal Amazon tools to broader enterprise solutions.

• AI/ML Tools: Experience with AI coding assistants, AI-powered Figma plugins, or other AI tools relevant to design and development workflows.

📝 Enhancement Note: Figma is explicitly called out as a required skill and a primary tool. The role also implies a need to understand and potentially build tools for design operations and automation, including AI-powered solutions. Familiarity with enterprise-level analytics and B2B tool concepts is also important.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core Amazon principle; designs must prioritize customer needs and deliver exceptional experiences, whether for consumers or enterprise users.

• Bias for Action: Encourages taking calculated risks and moving quickly to deliver results, often involving iterative design and development cycles.

• Ownership: Taking responsibility for projects and outcomes, driving initiatives forward with a proactive mindset.

• Invent and Simplify: Constantly seeking innovative solutions and simplifying complex problems to create efficient and user-friendly experiences.

• Dive Deep: A commitment to understanding issues thoroughly, using data and detailed analysis to inform design decisions.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork between design, product management, and engineering.

• Open to constructive feedback and design critiques to refine solutions and ensure alignment across teams.

• Emphasis on clear communication and documentation to ensure shared understanding of design decisions and system requirements.

📝 Enhancement Note: The Amazon Leadership Principles are central to its culture and directly influence how teams operate and make decisions. For a UX Designer, understanding how these principles apply to design challenges – from user research to system implementation – is key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Consumer and B2B Needs: Simultaneously designing for the large-scale, often simpler needs of Fire TV/Tablet users while tackling the complex, specialized requirements of enterprise B2B customers and developers.

• Design System Scalability & Governance: Ensuring the design system remains robust, up-to-date, and consistently adopted across a growing product portfolio and a large team of designers.

• AI Tool Integration: Developing and implementing AI-powered plugins and tools that genuinely improve design operations and user experience, requiring a blend of design and technical understanding.

• Cross-Functional Alignment: Effectively communicating and aligning design vision and system standards with diverse stakeholder groups, including product managers, engineers, and external partners.

Learning & Development Opportunities:

• Advanced Design System Expertise: Opportunity to become a recognized expert in design systems, potentially leading major initiatives and shaping best practices within Amazon.

• Enterprise & B2B Design Mastery: Develop deep experience in designing for complex business workflows, enterprise software, and developer tools, a highly valuable skill set.

• AI in Design: Gain hands-on experience with cutting-edge AI tools and automation techniques, positioning yourself at the forefront of design innovation.

• Mentorship and Leadership: Opportunities to mentor junior designers and influence design strategy across multiple product teams.

📝 Enhancement Note: The challenges are directly tied to the hybrid nature of the role and the complexity inherent in a large tech organization like Amazon. The growth opportunities are significant, offering paths for deep specialization and broad skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building and scaling a design system. How do you ensure adoption and govern its usage across a large team?" (Focus on your process, documentation, and stakeholder management.)

• "Walk us through a complex B2B workflow you designed. What were the key challenges, user needs, and how did your design address them?" (Prepare a case study emphasizing problem-solving and business impact.)

• "How would you approach designing user-friendly documentation for third-party developers integrating with Fire TV?" (Demonstrate understanding of technical audiences and clear communication.)

• "Tell us about a time you used AI or automation to improve a design process or outcome." (Highlight your innovative thinking and technical aptitude.) Company & Culture Questions:

• "How have you embodied Amazon's Leadership Principles, such as Customer Obsession or Bias for Action, in your design work?" (Prepare specific examples.)

• "How do you handle disagreements with product managers or engineers regarding design decisions?" (Showcase collaboration and problem-solving skills.)

• "What interests you most about Amazon's Devices and Services, specifically Fire TV and Tablets?" (Demonstrate genuine interest and research.) Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative – the problem, your approach, the solution, and the impact.

• Focus on Design Systems: Clearly articulate your role in creating, maintaining, and advocating for design systems. Use Figma screenshots to illustrate components, variants, and auto-layout.

• B2B Workflow Depth: For B2B projects, emphasize user research, information architecture, and how your design solved complex business problems.

• Quantify Results: Use metrics (e.g., adoption rates, efficiency gains, user satisfaction improvements) to prove the value of your work.

• Conciseness: Be prepared to present your most relevant projects efficiently, focusing on key insights and contributions.

📝 Enhancement Note: Amazon interviews are heavily reliant on behavioral questions tied to Leadership Principles and detailed portfolio reviews. Candidates should meticulously prepare examples that align with the role's specific requirements (design systems, B2B) and Amazon's core values.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application: Provide your resume and a link to your online portfolio through the Amazon Jobs portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your expertise in design systems, Figma proficiency (components, variants, auto-layout), and experience with B2B/enterprise workflows or developer tools. Tailor the presentation to highlight aspects most relevant to this hybrid role.

• Resume Optimization: Update your resume to clearly outline your 5+ years of UX/Interaction Design experience, emphasizing keywords like "Design Systems," "Figma," "Component Libraries," "Human Interface Guidelines," "B2B," "Enterprise Tools," and "Developer Tools." Quantify achievements where possible.

• Interview Preparation: Familiarize yourself with Amazon's Leadership Principles and prepare specific behavioral examples. Practice walking through your portfolio, focusing on your design process, problem-solving, and the impact of your work, especially for design system and B2B projects.

• Company Research: Gain a deep understanding of Amazon's Devices and Services, particularly Fire TV and Tablets. Research the DXD team's mission and approach to design. Understand Amazon's commitment to customer obsession and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.