UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Basic-Fit

Location: Hoofddorp, Netherlands

Job Type: FULL_TIME

Category: User Experience (UX) Design

Date Posted: 2026-05-05

Experience Level: Mid-Level (3-6 years)

Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Role Summary

• Drive the end-to-end user experience design for Basic-Fit's digital platforms, focusing on creating intuitive and frictionless self-service journeys for members.

• Lead discovery initiatives, leveraging user research, journey mapping, usability testing, and behavioral analysis to deeply understand user needs and pain points.

• Translate complex user problems into clearly defined problem statements and actionable opportunity areas, supported by both qualitative insights and quantitative data signals.

• Design and implement pragmatic solutions by effectively utilizing and contributing to an established design system, ensuring consistency and efficiency.

• Measure and communicate the impact of design solutions through clear outcomes and data-driven insights, contributing to overall UX maturity within the organization.

📝 Enhancement Note: This role is positioned within a product environment, emphasizing practical application and measurable results over purely aesthetic design. The hybrid work model indicates a focus on collaborative in-office work with flexibility for individual focus time.

📈 Primary Responsibilities

• Lead the entire UX design process, from initial discovery and research through to solution implementation and impact measurement, with a primary goal of achieving a frictionless user experience.

• Initiate and conduct comprehensive user research, including but not limited to user interviews, contextual inquiry, journey mapping, usability testing, and behavioral data analysis.

• Identify, analyze, and prioritize friction points within member journeys by synthesizing qualitative insights from research and quantitative signals from data analytics, customer support, and drop-off rates.

• Define complex problem spaces into clear, concise problem statements and identify strategic opportunity areas for design intervention.

• Design pragmatic and effective solutions by leveraging and extending the existing design system and established patterns.

• Contribute to the evolution of the design system by creating new components and maintaining existing ones to ensure scalability and consistency.

• Foster strong collaborative relationships with cross-functional teams, including product owners, developers, data analysts, customer support, and fellow designers.

• Validate design assumptions and solutions early and continuously through experiments, A/B testing, and iterative feedback loops.

• Define and track key performance indicators (KPIs) to measure the impact of UX initiatives, such as task success rates, reduction in drop-offs, and decrease in customer support volume.

• Share insights and best practices with the broader UX team, actively contributing to the continuous improvement of UX maturity across Basic-Fit.

📝 Enhancement Note: The emphasis on "pragmatic solutions" and "measurable improvements" suggests a focus on outcome-driven design and ROI. The responsibility to "create new design system components" indicates a significant contribution to the foundational design framework.

🎓 Skills & Qualifications

Education: While formal education requirements are not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Psychology, or a related field is often preferred for UX Design roles, providing a strong foundational understanding of user behavior and design principles.

Experience: 3–6 years of progressive UX design experience, with a strong preference for experience within an in-house product environment rather than agency-only experience.

Required Skills:

• Discovery & Research: Proven expertise in user research methodologies (e.g., interviews, surveys, contextual inquiry), journey mapping, and usability testing to uncover deep user insights.

• Behavioral Analysis: Strong comfort and proficiency in working with behavioral data, analyzing user signals (e.g., clickstream data, drop-off rates), and synthesizing these into actionable insights.

• Problem Framing: Demonstrated ability to translate ambiguous or complex problem spaces into clear, well-defined problem statements and opportunity areas.

• Design System Proficiency: Experience in either creating, contributing to, or extensively utilizing a design system, including understanding its principles and application.

• Pragmatic Design: An outcome-driven approach to design, prioritizing effectiveness and efficiency over unnecessary visual embellishments.

• Impact Measurement: Experience in measuring the impact of UX designs through experiments, A/B testing, and defining relevant metrics (e.g., task success, conversion rates, support volume reduction).

• Collaboration & Communication: Excellent stakeholder management skills, with the ability to align diverse teams (business, engineering, product) around user-centric problems and solutions. Clear and concise communication in plain language is essential.

• Autonomous & Structured: Ability to work independently, manage own workload, and structure design processes effectively, while also being a collaborative team player.

• Language Proficiency: Fluent in English, essential for an international work environment.

Preferred Skills:

• Experience working closely with customer support or service teams to gather direct user feedback and understand common pain points.

• Familiarity with prototyping tools beyond basic wireframing, enabling the creation of interactive user flows for testing.

• Experience in contributing to or managing a product backlog from a UX perspective.

📝 Enhancement Note: The experience requirement specifies "in-house preferred over agency-only," highlighting the company's desire for candidates who understand the nuances of long-term product ownership and internal stakeholder dynamics within a company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Discovery & Research Case Studies: Showcase projects where you led user research, identified key friction points, and translated these into actionable insights. Detail your research methodology and the impact of your findings.

• Problem Framing Examples: Present clear examples of how you've defined complex user problems, illustrating your ability to simplify and articulate opportunity spaces.

• Design System Contributions/Utilization: Demonstrate your experience with design systems, whether by showcasing components you've designed, how you've applied existing patterns, or your process for integrating them into your work.

• Quantifiable Impact: Include case studies that clearly articulate the measurable outcomes of your design solutions, using data and metrics (e.g., A/B test results, reduction in support tickets, improved task completion rates) to demonstrate ROI.

• End-to-End Project Flow: Showcase at least one project that illustrates your ability to manage the UX process from initial discovery and problem definition through to solution design, validation, and impact measurement.

Process Documentation:

• User Journey Mapping: Provide examples of user journey maps you have created, highlighting how they informed design decisions and identified areas for improvement.

• Usability Testing Reports: Include anonymized reports or summaries of usability tests you have conducted, detailing findings, recommendations, and how these were actioned.

• Design System Component Documentation: If applicable, demonstrate your process for documenting new design system components, including their purpose, usage guidelines, and interaction patterns.

• Cross-Functional Collaboration Artifacts: Showcase examples of how you have documented and communicated design proposals, research findings, and impact analyses to stakeholders, demonstrating clarity and alignment.

📝 Enhancement Note: The emphasis on "pragmatic solutions" and "measurable improvements" means portfolios should highlight tangible results and efficient design processes. Demonstrating an understanding of how to work within and contribute to a design system is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Designer with 3-6 years of experience in the Netherlands, particularly in the Hoofddorp/Amsterdam metropolitan area, and considering the hybrid work model and comprehensive benefits package, the estimated annual gross salary range is between €45,000 and €65,000. This range can vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning platforms for continuous skill enhancement.

• Career Growth: Ample opportunities for professional and personal development, supporting career progression within Basic-Fit.

• Work Culture: A dynamic, informal, international, and down-to-earth environment that values collaboration.

• Innovation Contribution: Opportunity to contribute ideas to strategic projects, influencing the direction of the company.

• Travel Allowance: Support for commuting costs.

• Bike Plan: Incentive program for cycling to work.

• Health Insurance Discounts: Reduced rates on health insurance.

• Remote Work Allowance: Contribution towards home office setup or expenses for remote workdays.

• Pension Plan: A generous pension plan with a 52% contribution from Basic-Fit.

• Fitness Access: Complimentary access to Basic-Fit gyms at HQ.

Working Hours: The standard working hours are 40 hours per week. The role operates on a hybrid model, requiring 4 days in the office and offering 1 day of remote work per week.

📝 Enhancement Note: The salary estimate is derived from analyzing similar UX Designer roles in the Netherlands, factoring in the specified experience level (mid-level, 3-6 years), location (Hoofddorp), and the comprehensive benefits package offered, which includes a significant pension contribution. Online salary data aggregators for the Dutch market were consulted for this estimation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation, Fitness Chain, Technology (Digital Platforms)

Basic-Fit operates within the fast-paced, competitive fitness industry, positioning itself as Europe's largest low-cost, high-value fitness chain. Its digital presence is critical for member engagement, self-service, and operational efficiency, making UX design a strategic function.

Company Size: Over 1,600 clubs and more than 4 million members across Europe. The company size implies a significant operational scale and a large user base, requiring robust and scalable digital solutions.

Founded: Basic-Fit was founded with a vision to make fitness accessible to everyone. While the exact founding date isn't provided, its substantial growth to become Europe's largest chain suggests a history of strategic expansion and adaptation to market demands, likely involving significant digital transformation over the years.

Team Structure:

• UX Team: A small, in-house UX team responsible for the end-to-end member experience across Basic-Fit's digital touchpoints. This suggests a close-knit, collaborative environment where individuals can have significant impact.

• Reporting: The UX Designer will likely report to a Head of UX, UX Manager, or a Product Lead, working within a broader product or digital division.

• Cross-functional Collaboration: Close collaboration is expected with Product Owners, Developers, Data Analysts, and Customer Service teams to connect user insights with business needs and technical feasibility.

Methodology:

• Data-Driven Approach: Heavy reliance on connecting qualitative insights (user research) with quantitative data (behavioral analytics, drop-off rates, support volume) to inform design decisions.

• Iterative Design: Emphasis on validating assumptions early and often through experiments and testing, leading to pragmatic, outcome-driven solutions.

• Design System Centricity: Utilizing and contributing to a design system to ensure consistency, efficiency, and scalability across digital products.

Company Website: https://www.basic-fit.com/

📝 Enhancement Note: The company's scale indicates that UX decisions can impact millions of users, making the role highly influential. The small in-house UX team structure suggests opportunities for broad ownership and direct impact on product strategy.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Designer (3-6 years of experience). This level signifies a transition from executing tasks to leading design processes, taking ownership of specific product areas, and mentoring junior designers. The role is expected to be autonomous in managing their design workflow and contributing strategically.

Reporting Structure: The UX Designer will likely report to a UX Manager or Head of UX, operating within a product development team. This structure allows for guidance and mentorship while providing opportunities for independent work and decision-making on design projects. Collaboration will extend across product, engineering, and customer support functions.

Operations Impact: The UX Designer's impact is measured by their ability to create a frictionless user experience, directly influencing member satisfaction, retention, and self-service capabilities. By reducing friction points, they contribute to lower customer support costs, increased conversion rates for digital services, and a stronger brand perception. Their work directly supports Basic-Fit's mission of making fitness accessible and enjoyable through intuitive digital tools.

Growth Opportunities:

• UX Specialization: Deepen expertise in specific areas like user research, interaction design, or design system management.

• Leadership Development: Potential to grow into a Senior UX Designer role, leading larger projects, mentoring junior designers, and contributing more significantly to UX strategy.

• Cross-functional Expertise: Develop a stronger understanding of product management, data analytics, and business strategy through close collaboration.

• Design System Ownership: Become a key contributor or owner of the design system, influencing its evolution and adoption across the organization.

• Industry Exposure: Gain experience in a large, international fitness and technology company, offering insights into scaling digital products and user experiences.

📝 Enhancement Note: The emphasis on "raising overall UX maturity" suggests a growth path where the individual can influence and improve design practices within the company, potentially leading to more senior or strategic roles.

🌐 Work Environment

Office Type: Hybrid work model, with a requirement of 4 days in the office and 1 day working remotely. This indicates a focus on collaborative work within the office while allowing for individual focus and flexibility.

Office Location(s): The primary office location is Hoofddorp, Netherlands. This area is part of the greater Amsterdam metropolitan region, known for its accessibility and modern business infrastructure.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster teamwork, with opportunities for direct interaction with product owners, developers, data analysts, and fellow UX designers.

• Tools & Technology: Access to a design system and likely standard design and collaboration software (e.g., Figma, Jira, Slack) will be provided to support efficient workflow and communication.

• Team Interaction: The hybrid model encourages meaningful in-office interactions for brainstorming, workshops, and alignment sessions, while remote days allow for focused design work.

Work Schedule: A standard 40-hour work week, with the flexibility of 1 remote day. This schedule allows for consistent engagement with the team and product development cycles.

📝 Enhancement Note: The 4-day in-office requirement suggests a deliberate effort to cultivate team cohesion and facilitate spontaneous collaboration, which is often prioritized in hybrid models for roles like UX design where iterative feedback is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Discussion: A session with the hiring manager and/or a senior UX designer to walk through your portfolio, focusing on discovery, problem-solving, design system usage, and measurable impact. Be prepared to discuss your process and rationale for key decisions.

• Skills Assessment/Challenge: A practical exercise or case study, potentially involving analyzing a user problem, proposing solutions, or critiquing an existing experience. This will assess your discovery, problem-framing, and design skills.

• Cross-functional Interviews: Meetings with Product Owners, Developers, or Data Analysts to evaluate your collaboration style, communication skills, and ability to align diverse stakeholders.

• Final Interview: A meeting with a senior leader (e.g., Head of Product or Digital) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to clearly showcase 2-3 in-depth case studies that highlight your end-to-end UX process, focusing on discovery, problem definition, solution design, and measurable outcomes.

• Quantify Everything: For each case study, emphasize the problem you solved, your specific role, the process you followed, and, most importantly, the quantifiable results or impact of your work. Use metrics and data whenever possible.

• Design System Focus: Explicitly detail your experience with design systems – how you've used them, contributed to them, and maintained consistency.

• Discovery & Data Emphasis: Highlight projects where you heavily utilized user research, behavioral data, and analytical thinking to drive your design decisions.

• Pragmatism & Simplicity: Showcase how you've delivered effective, pragmatic solutions that simplify complex journeys and reduce user friction, aligning with the role's requirements.

Challenge Preparation:

• Understand the Member Journey: Familiarize yourself with the Basic-Fit member journey (from sign-up to in-club experience and ongoing engagement) and identify potential friction points.

• Focus on Discovery & Data: If given a problem, emphasize how you would approach discovery, what data you would seek, and how you would frame the problem before jumping to solutions.

• Design System Application: Be prepared to discuss how you would apply or extend the existing design system to your proposed solutions.

• Articulate Impact: Practice clearly stating the expected impact of your proposed solutions and how you would measure success.

📝 Enhancement Note: The interview process is geared towards assessing practical UX skills, problem-solving abilities, and the capacity for data-informed, outcome-driven design within a collaborative, product-focused environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency with industry-standard tools like Figma is highly probable, given its prevalence in modern UX teams and its integration with design systems. While not explicitly stated, Sketch or Adobe XD might also be relevant.

• Design Systems: Experience working with established design systems is a core requirement. This implies familiarity with component libraries, style guides, and design tokens.

• User Research Platforms: Tools for conducting remote usability testing, surveys, and potentially heatmapping or session recording (e.g., UserTesting.com, Qualtrics, Hotjar, Maze).

• Collaboration & Project Management: Tools like Jira for task tracking and workflow management, and Confluence for documentation, are commonly used in product teams. Slack or Microsoft Teams for team communication.

Analytics & Reporting:

• Behavioral Analytics: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms to analyze user behavior, track conversion funnels, and identify drop-off points.

• Data Visualization: Familiarity with creating dashboards or reports to communicate insights, potentially using tools like Tableau, Power BI, or built-in analytics dashboards.

CRM & Automation:

• While not directly a UX tool, understanding how UX designs integrate with CRM systems (e.g., Salesforce) or marketing automation platforms can be beneficial, especially for understanding the end-to-end customer journey.

📝 Enhancement Note: The emphasis on a design system and working with behavioral data strongly suggests the need for proficiency in tools that support these areas, with Figma being a likely primary design tool.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Basic-Fit members, ensuring every digital interaction is positive and effective.

• Pragmatism & Efficiency: A focus on delivering practical, outcome-driven solutions that solve real problems and contribute to business goals, rather than pursuing overly complex or purely aesthetic designs.

• Data-Driven Decision Making: Utilizing both qualitative and quantitative data to inform design choices, validate assumptions, and measure impact.

• Collaboration & Teamwork: Valuing collective effort and open communication, working closely with cross-functional teams to achieve common goals.

• Continuous Improvement: A drive to constantly learn, adapt, and raise the bar for UX quality and maturity within the organization.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Product, Engineering, Data, and Customer Support teams to ensure holistic product development and alignment.

• Open Feedback Culture: A willingness to both give and receive constructive feedback, fostering an environment of continuous learning and improvement.

• Knowledge Sharing: Actively contributing to the broader UX team and the organization by sharing insights, best practices, and learnings from design projects.

• Agile Principles: Likely operating within an agile or iterative development framework, emphasizing flexibility, rapid prototyping, and continuous refinement.

📝 Enhancement Note: The company's stated values of "Work with Impact," "Collaboration," and "Diversity & Inclusion" are likely reflected in the team's day-to-day operations and decision-making processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively advocating for user needs while aligning with business objectives and technical constraints in a large, fast-paced organization.

• Scaling UX Across a Large User Base: Ensuring design consistency and effectiveness across a vast number of members and potentially diverse digital touchpoints.

• Leveraging Behavioral Data Effectively: Translating complex user behavior data into clear, actionable design insights and proving the ROI of UX initiatives.

• Contribution to Design System: Continuously contributing to and maintaining the design system while also advocating for its adoption and best practices across teams.

• Hybrid Work Dynamics: Optimizing collaboration and communication within a hybrid work model, ensuring seamless workflow between in-office and remote days.

Learning & Development Opportunities:

• Advanced UX Research & Analytics: Deepening skills in qualitative and quantitative research methodologies, and advanced behavioral data analysis.

• Design System Expertise: Becoming a subject matter expert in design systems, potentially leading their evolution or championing their use.

• Product Strategy Influence: Gaining more influence on product roadmaps and strategic decision-making through demonstrated impact and strong stakeholder relationships.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the UX team.

• Industry Trends: Staying abreast of the latest UX trends, tools, and methodologies in the fitness and digital product space.

📝 Enhancement Note: The "small in-house UX team" context means challenges will likely involve a high degree of ownership and problem-solving, while growth opportunities will stem from increased responsibility and influence within the product development lifecycle.

💡 Interview Preparation

Strategy Questions:

• Problem Identification & Framing: "Describe a time you identified a significant user friction point. How did you go about understanding the root cause, and how did you frame the problem for your team?" (Focus on your discovery process, data usage, and problem statement clarity.)

• Design System Utilization: "How have you worked with or contributed to a design system in the past? What are the benefits, and what challenges have you encountered?" (Highlight your understanding of efficiency, consistency, and potential for contribution.)

• Measuring Impact: "Tell me about a project where you had to measure the impact of your UX design. What metrics did you use, and what were the results?" (Emphasize your data-driven approach and ability to demonstrate ROI.)

• Cross-functional Collaboration: "How do you align Product, Engineering, and Business stakeholders around a user problem and your proposed solution?" (Showcase your communication and negotiation skills, and ability to build consensus.)

Company & Culture Questions:

• Understanding Basic-Fit's Digital Presence: "Based on your research, what do you see as the biggest UX opportunities or challenges for Basic-Fit's digital platforms?" (Demonstrate you've researched their services and thought critically about user experience.)

• Hybrid Work Philosophy: "How do you approach collaboration and communication in a hybrid work environment?" (Align with their 4-day in-office model and emphasis on teamwork.)

• Contribution to UX Maturity: "How would you contribute to raising the overall UX maturity within Basic-Fit?" (Showcase your thought leadership and proactive approach.)

Portfolio Presentation Strategy:

• Storytelling with Data: Frame each case study as a narrative: the problem, your role and process, the solution, and the measurable impact. Use data points to support your story.

• Focus on "Why" and "How": Clearly articulate the rationale behind your design decisions and the specific methods you employed.

• Highlight Design System Work: If possible, showcase specific examples of how you've used or contributed to a design system, explaining the efficiency or consistency gains.

• Be Prepared for Deep Dives: Expect questions about specific design choices, research findings, or challenges encountered. Be ready to elaborate on your thought process.

• Conciseness and Clarity: Present your work clearly and concisely, respecting the interviewer's time. Focus on the most impactful aspects of your projects.

📝 Enhancement Note: The interview process and questions are designed to assess practical UX skills, a data-informed and outcome-driven mindset, and the ability to collaborate effectively within a product team. Preparing specific examples from your portfolio that align with these requirements will be key.

📌 Application Steps

To apply for this UX Designer position at Basic-Fit:

• Click the "Apply Now" button on the job posting.

• Tailor your Resume: Ensure your resume highlights your 3-6 years of UX experience, specifically mentioning your skills in discovery, behavioral analysis, design systems, and impact measurement. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that demonstrate your end-to-end UX process, focusing on problem framing, research, pragmatic solutions, and quantifiable results. Ensure it clearly shows your experience with design systems.

• Prepare for the Portfolio Walkthrough: Practice presenting your portfolio, focusing on telling a compelling story about each project and being ready to answer detailed questions about your process and impact.

• Research Basic-Fit: Understand their business model, target audience, and current digital offerings to better articulate your value and answer company-specific questions.

• Contact the Hiring Manager: For any specific questions, feel free to reach out to Kerensa at kerensa.vanderlans@basic-fit.com.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.