UX Designer

📍 Job Overview

Job Title: UX Designer

Company: ASX

Location: Sydney, New South Wales, Australia

Job Type: FULL_TIME

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-04-14

Experience Level: 5+ Years

🚀 Role Summary

• Design and execute user experience (UX) research initiatives to uncover actionable insights that inform product strategy and design decisions.

• Apply comprehensive design thinking methodologies, encompassing the entire double diamond framework, to deliver robust and viable product solutions.

• Develop high-fidelity prototypes using industry-standard tools such as Figma, HTML/CSS/JS, and others to validate design concepts and user flows.

• Collaborate closely with cross-functional engineering teams to identify opportunities, implement solutions, and contribute to the continuous improvement of digital engagement platforms.

• Contribute to the development and maintenance of ASX's digital design system, ensuring consistency and adherence to UI best practices across all digital touchpoints.

📝 Enhancement Note: The role emphasizes a pragmatic approach to UX design, requiring the candidate to manage projects from initial research through to final implementation. The focus on B2B products, SaaS, and marketing websites suggests a need for understanding complex user journeys and business objectives within a financial services context.

📈 Primary Responsibilities

• Conduct fit-for-purpose UX research using a variety of tools and techniques to gather and synthesize user insights.

• Apply the double diamond design thinking process to ideate, prototype, test, and iterate on product designs.

• Develop and maintain detailed user personas, journey maps, and user flow diagrams to articulate user needs and experiences.

• Create prototypes at various fidelity levels (low to high) to effectively communicate design intent and gather feedback.

• Perform usability testing on prototypes and live products to identify areas for improvement and validate design decisions.

• Collaborate with product managers, engineers, and other stakeholders to define project scope, requirements, and timelines.

• Contribute to the development and evolution of ASX's digital design system, ensuring consistency in UI elements, components, and patterns.

• Facilitate ideation and co-design workshops with cross-functional teams and stakeholders.

• Assess the feasibility, desirability, and viability of design ideas and solutions.

• Participate in iterative design cycles and sprint planning activities within an Agile development environment.

• Contribute to the enhancement of design workflows and processes to ensure high-quality deliverables and comprehensive documentation.

• Manage multiple stakeholder groups, effectively communicating design rationale and project progress.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking and hands-on design execution. The emphasis on "scoping and planning design projects," "iterative design and sprint planning," and contributing to "design workflows and process enhancements" indicates a need for a candidate who can operate autonomously and drive process improvements within the design function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of professional experience in UX design, with a strong focus on B2B products, SaaS platforms, and marketing websites.

Required Skills:

• Proven experience in UX research methodologies and synthesizing user insights.

• Proficiency in applying the double diamond design thinking framework.

• Expertise in creating prototypes at various fidelities using tools such as Figma.

• Strong UI design skills and experience in building/maintaining digital design systems.

• Demonstrated experience in usability testing and user research.

• Skilled in conducting ideation and co-design sessions.

• Experience in assessing the feasibility, desirability, and viability of ideas.

• Proficiency in iterative design and sprint planning within Agile environments.

• Proficiency with industry-standard design and collaboration tools (e.g., Figma, Miro, Storybook).

• Solid knowledge of designing user experiences for web applications, desktop, and digital platforms.

• Experience managing multiple stakeholder groups and communicating effectively with diverse audiences.

• Strong collaboration skills, with experience working in multi-disciplinary teams.

• Experience developing B2B products, SaaS, and marketing websites.

Preferred Skills:

• Experience designing for complex platforms, marketplaces, or multi-sided products.

• Familiarity with designing within enterprise ecosystems (identity, APIs, service architecture).

• Experience using AI-assisted design tools or designing AI-enabled experiences.

• Exposure to service design methods (journey mapping, ecosystem mapping, blueprinting).

📝 Enhancement Note: The "Must Have" section clearly defines the core requirements, emphasizing practical, hands-on experience with B2B/SaaS products and design systems. The "Nice to Have" section points towards potential growth areas and a desire for candidates with broader, more complex platform design experience, potentially indicating future strategic directions for ASX's digital products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A comprehensive portfolio showcasing 3-5 detailed case studies demonstrating your UX design process from problem identification to solution implementation. Each case study should clearly articulate the user problem, your role, research methods used, design decisions, prototypes, testing results, and the final outcome/impact.

• Process Documentation: Evidence of your ability to document design processes, including user flows, wireframes, interactive prototypes, and UI specifications.

• Design System Contribution: Examples of your involvement in developing or contributing to design systems, illustrating your understanding of component-based design and scalability.

• Impact Metrics: Quantifiable results demonstrating the impact of your designs, such as improvements in user engagement, conversion rates, task completion times, or reduction in support queries.

Process Documentation:

• Workflow Design: Examples of how you have mapped out and optimized user workflows for digital products.

• Implementation Standards: Demonstrations of how you translate design concepts into actionable specifications for engineering teams.

• Performance Analysis: Evidence of how you use data and testing feedback to refine and improve designs post-launch.

📝 Enhancement Note: For a UX Designer role, a strong portfolio is paramount. Candidates should prepare to walk through their most impactful projects, explaining the 'why' behind their design choices and the 'how' of their process. Focus on showcasing end-to-end problem-solving capabilities and measurable outcomes.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, for a UX Designer with 5+ years of experience in Sydney, Australia, the typical annual salary can range from AUD $120,000 to $170,000, depending on the complexity of the projects, specific skills, and the candidate's negotiation.

Benefits:

• Flexible working arrangements.

• Hybrid working options, offering a balance between office collaboration and remote flexibility.

• Access to employee-led networks, fostering community and support for diverse groups.

• Opportunities for volunteering, aligning with the company's commitment to community engagement.

• A supportive work environment with a focus on employee wellbeing.

• Potential for professional development and training.

Working Hours: The role is listed as FULL_TIME, which typically implies around 35-40 hours per week. The company supports flexible working and hybrid options, suggesting a degree of autonomy in managing work hours within project deadlines.

📝 Enhancement Note: Given the location in Sydney and the 5+ years of experience requirement, the salary estimate is based on industry benchmarks for UX Designers in Australia. The benefits package emphasizes work-life balance and employee well-being, which are attractive to professionals in design and technology roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Capital Markets. ASX is a leading global securities exchange and the primary provider of financial market infrastructure in Australia.

Company Size: Large enterprise, indicated by the "ASX Careers" job portal and the scope of operations.

Founded: The Australian Securities Exchange (ASX) was formed in 1987 through the merger of stock exchanges in Sydney and Melbourne, with a long history of serving Australia's financial markets.

Team Structure:

• The Digital and Enterprise Technology team is responsible for delivering digital engagement platforms.

• This team likely comprises various engineering disciplines, product leadership, and UX/UI specialists.

Methodology:

• The company emphasizes a customer-centric digital strategy, focusing on growth, innovation, and continuous improvement.

• Agile methodologies are implied through "iterative design and sprint planning."

• A strong focus on data-driven insights and user research to inform design decisions.

Company Website: www.asx.com.au

📝 Enhancement Note: ASX's position as a critical financial market infrastructure provider means a strong emphasis on reliability, security, and user trust. The culture likely values precision, collaboration, and a commitment to Australia's economic future. The "1 in 3 people employed within technology" statistic highlights the significant role technology plays within the organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level UX Designer, requiring at least 5 years of experience. It involves independent work, project ownership, and contribution to design systems and processes.

Reporting Structure: The UX Designer will likely report to a UX Manager, Head of Product Design, or a similar leadership role within the Digital and Enterprise Technology team. Collaboration will be extensive with engineering teams and product management.

Operations Impact: The UX Designer's work directly impacts the user experience of ASX's digital platforms, influencing customer engagement, efficiency of market operations, and the overall perception of ASX as an innovative and user-friendly organization. Their contributions are key to realizing the company's customer-centric digital strategy.

Growth Opportunities:

• Specialization: Deep dive into specific areas like complex platform design, service design, or AI-driven user experiences.

• Leadership: Transition into a Lead UX Designer, UX Manager, or Product Design Lead role, mentoring junior designers and shaping design strategy.

• Cross-functional Exposure: Gain deeper understanding of enterprise ecosystems, APIs, and service architecture, potentially moving into product management or technical design roles.

• Continuous Learning: Opportunities to work with emerging technologies (like AI-assisted design tools) and contribute to evolving design workflows.

📝 Enhancement Note: The "Nice to Have" skills like designing for complex platforms and AI-assisted tools suggest potential future growth areas for the role and the team. ASX's commitment to innovation implies that individuals who proactively learn and adapt will find ample growth opportunities.

🌐 Work Environment

Office Type: The role is based in the Sydney office, with hybrid working options available. This suggests a collaborative office environment designed for team interaction, alongside the flexibility of remote work.

Office Location(s): Sydney, Australia. Specific office details are not provided but are assumed to be in a central business district location typical for major financial institutions.

Workspace Context:

• Collaboration: The hybrid model and emphasis on cross-functional collaboration suggest a workspace that facilitates team meetings, workshops, and brainstorming sessions.

• Technology: Access to industry-standard design tools (Figma, Miro, Storybook) and likely robust IT infrastructure to support digital operations.

• Team Interaction: Opportunities to work closely with engineers, product managers, and other designers, fostering a dynamic and interactive work environment.

Work Schedule: Full-time with hybrid flexibility. This allows for dedicated time for focused design work (potentially remote) and collaborative sessions (in-office), aligning with the needs of complex design projects and sprint cycles.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring candidates to be comfortable with both in-office collaboration and independent remote work. The emphasis on "customer-centric digital strategy" suggests a dynamic and forward-thinking workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability against the core requirements.

• Technical Interview/Portfolio Review: A deep dive into your portfolio, discussing past projects, design process, decision-making, and problem-solving skills. Expect to present 1-2 key case studies.

• Cross-functional Interviews: Conversations with product managers, engineers, and potentially other stakeholders to assess collaboration skills, communication style, and cultural fit.

• Final Interview: A discussion with senior leadership to evaluate strategic thinking, potential impact, and alignment with company values.

Portfolio Review Tips:

• Storytelling: Frame your case studies as compelling narratives. Clearly define the problem, your approach, the challenges faced, your specific contributions, and the measurable outcomes.

• Process Focus: Emphasize your UX process. Show how you gather insights, iterate on designs, and use data to inform decisions. Highlight your ability to adapt your process to project needs.

• Tool Proficiency: Be ready to discuss your proficiency with tools like Figma, Miro, and prototyping software. Showcase how you leverage these tools effectively.

• Impact & Results: Quantify the impact of your work whenever possible. Use metrics to demonstrate the value you brought to previous projects.

• Company Relevance: Tailor your presentation to ASX's context. Highlight experience with B2B, SaaS, or complex platforms, and demonstrate an understanding of their market.

Challenge Preparation:

• Design Challenge: You may be given a small design challenge or asked to critique an existing interface to assess your problem-solving and analytical skills.

• Scenario-Based Questions: Be prepared for questions about how you would handle specific design dilemmas, stakeholder conflicts, or project constraints.

• Process Improvement: Think about how you would approach improving a specific digital experience for ASX, considering their user base and business objectives.

📝 Enhancement Note: Candidates should be prepared to articulate their design process in detail and demonstrate how their skills align with ASX's needs, particularly in B2B/SaaS product design and design system development. A strong, well-documented portfolio is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), potentially Sketch, Adobe XD.

• Collaboration & Ideation: Miro, Mural, Confluence.

• Design Systems: Storybook (mentioned as a tool, often used in conjunction with code-based design systems), or internal design system platforms.

• Development Languages (for prototyping): HTML/CSS/JavaScript.

Analytics & Reporting:

CRM & Automation:

• Not directly the responsibility of a UX Designer, but familiarity with how CRM systems (like Salesforce) and marketing automation platforms impact user journeys might be beneficial for B2B/SaaS product design.

📝 Enhancement Note: Proficiency in Figma is a must, given its explicit mention. Experience with Storybook suggests an appreciation for the collaboration between design and development, particularly when building and maintaining design systems that are code-based.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A core value driving the design of digital engagement platforms.

• Innovation & Continuous Improvement: Encouraged to drive new solutions and refine existing processes.

• Collaboration & Teamwork: Essential for working across diverse engineering and product teams.

• Integrity & Trust: Critical in the financial markets sector, influencing design decisions for reliability and security.

• Diversity & Inclusion: Actively championed by employee-led networks and company policies.

Collaboration Style:

• Cross-functional Integration: Working closely with engineers and product managers to ensure designs are technically feasible and meet business objectives.

• Data-Informed: Utilizing research and analytics to guide design decisions and validate concepts.

• Iterative Feedback: Embracing a culture of constructive feedback through design reviews, usability testing, and sprint retrospectives.

• Knowledge Sharing: Contributing to the design system and potentially sharing best practices within the team.

📝 Enhancement Note: ASX's emphasis on being a "trusted market operator" and fostering an inclusive workplace indicates a culture that values professionalism, ethical conduct, and a collaborative spirit. The role requires someone who can integrate well into a structured, yet innovative, environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Financial Markets: Designing for a sophisticated user base with specific needs and regulatory requirements within the financial industry.

• Legacy Systems & Enterprise Ecosystems: Navigating and integrating designs within potentially complex enterprise architectures and existing systems.

• Balancing Innovation with Stability: Delivering cutting-edge user experiences while ensuring the reliability and security of critical financial infrastructure.

• Stakeholder Alignment: Managing diverse stakeholder expectations and gaining consensus on design directions.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like complex platform design, service design, and AI-driven UX.

• Industry Knowledge: Gaining in-depth understanding of financial markets and ASX's role within them.

• Technical Exposure: Working closely with engineering teams can provide exposure to modern development practices and technologies.

• Career Progression: Potential pathways into Lead UX, Design Management, or Product Strategy roles.

📝 Enhancement Note: The challenges presented are typical for roles within large, established financial institutions. The growth opportunities are substantial, especially for those looking to specialize in fintech UX or move into leadership within design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements in a design project. How did you resolve it?" (Assesses stakeholder management and negotiation skills.)

• "Walk us through a B2B SaaS product you designed. What was the problem, your process, and the measurable outcome?" (Assesses end-to-end UX process and impact.)

• "How would you approach designing a new feature for a financial trading platform, considering security, usability, and speed?" (Assesses problem-solving and domain-specific thinking.)

Company & Culture Questions:

• "What interests you about working for ASX, specifically within the financial markets sector?" (Assesses motivation and cultural alignment.)

• "How do you stay updated on the latest UX trends and technologies, especially those relevant to enterprise or financial applications?" (Assesses continuous learning.)

Portfolio Presentation Strategy:

• Selectivity: Choose 2-3 of your most relevant and impactful case studies. Prioritize those that demonstrate experience with B2B products, SaaS, or complex platforms.

• Process Clarity: Clearly articulate each stage of your design process, from research to iteration. Use visuals (wireframes, user flows, mockups) to support your narrative.

• Quantify Impact: Wherever possible, present data or metrics that show the positive outcomes of your design work.

• Role Clarity: Clearly define your specific contributions within each project, especially if it was a team effort.

• Tool Proficiency: Be prepared to discuss your use of tools like Figma, Miro, and prototyping software and how they aided your process.

📝 Enhancement Note: Candidates should research ASX's current digital offerings and any recent news to tailor their answers and demonstrate genuine interest. Be prepared to discuss not just what you designed, but why and how it achieved specific business or user goals.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Ensure your portfolio is readily accessible and highlights projects relevant to B2B products, SaaS, and design systems. Tailor your case studies to showcase your end-to-end UX process and measurable impact.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of UX design experience, focusing on keywords like UX research, B2B product design, SaaS, Figma, design systems, and stakeholder management.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, process, and outcomes. Prepare to answer scenario-based questions related to design challenges and collaboration.

• Company Research: Familiarize yourself with ASX's mission, values, and recent digital initiatives. Understand their role in Australia's financial markets to better articulate your interest and potential contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a UX Designer role. All details should be verified directly with ASX before making application decisions.