UX Designer

📍 Job Overview

Job Title: UX Designer

Company: A.S. Watson Health & Beauty Europe

Location: Renswoude, Utrecht, Netherlands

Job Type: Full-time

Category: UX/Product Design

Date Posted: May 22, 2026

Experience Level: Mid-level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive optimal customer journeys across high-traffic e-commerce platforms (Kruidvat.nl, Trekpleister.nl) and associated mobile applications in the Netherlands and Belgium.

• Leverage data, user research, and AI to identify and capitalize on significant optimization opportunities within a complex digital environment.

• Translate research insights and experimental results into actionable design improvements that directly impact conversion rates and customer lifetime value.

• Contribute to the development and professionalization of the design system, ensuring consistency, scalability, and efficiency across product teams.

• Collaborate with a multidisciplinary team of specialists, including SEO, CRO, analytics, and fellow UX designers, both locally and internationally.

📝 Enhancement Note: This role is positioned within a leading Health & Beauty retail organization, implying a strong focus on e-commerce optimization, customer acquisition, and retention strategies. The emphasis on "millions of visitors" and a large product catalog suggests a need for scalable design solutions and robust A/B testing methodologies. The explicit mention of AI as an "accelerator" indicates a forward-thinking approach to design processes and user experience innovation.

📈 Primary Responsibilities

• Conduct in-depth analysis of user behavior, customer feedback, and website analytics to identify pain points and opportunities for enhancing the customer experience across digital touchpoints.

• Design and prototype user-centric solutions that align with the company's "Steeds verrassend, altijd voordelig" (Always surprising, always affordable) brand promise, focusing on delighting customers and fostering loyalty.

• Develop and validate design hypotheses through rigorous experimentation (A/B testing, usability testing) to ensure data-driven decision-making and measure the impact of proposed improvements on key performance indicators (KPIs) such as conversion rate, average order value, and customer satisfaction.

• Contribute to the evolution and maintenance of the design system, creating reusable components, patterns, and guidelines to promote consistency, efficiency, and scalability for product development teams.

• Actively explore and integrate Artificial Intelligence (AI) tools and techniques throughout the design process, from user research and concept generation to content creation and user experience personalization.

• Collaborate closely with cross-functional teams, including marketing, product management, engineering, and data analytics, to ensure seamless implementation of design solutions and alignment with business objectives.

• Stay abreast of emerging UX trends, design technologies, and retail industry best practices, particularly those related to AI and e-commerce, to continuously elevate the user experience.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (optimizing customer journeys, brand promise) and tactical execution (designing, prototyping, testing). The emphasis on AI integration suggests the company is looking for a designer who can not only use AI but also understand its implications for UX. The mention of international collaboration implies a need for strong communication skills and adaptability to different market needs.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 4 years of progressive experience in UX Design or Product Design, preferably within a complex, high-volume digital environment such as e-commerce or retail.

Required Skills:

• User-Centered Design (UCD): Deep understanding of UCD principles and methodologies, with the ability to advocate for the user throughout the design process.

• Data-Driven Design & Experimentation: Proficiency in leveraging analytics, user research, and A/B testing to inform design decisions and measure impact on conversion rate optimization (CRO).

• Design Systems: Experience in contributing to, or building, design systems for scalability, consistency, and efficiency across multiple products and teams.

• AI Integration in Design: Demonstrated ability to actively use AI tools for research, concepting, ideation, and content generation, with an understanding of how AI can transform the user experience.

• Customer Journey Mapping & Analysis: Skill in mapping and analyzing complex customer journeys to identify friction points and opportunities for improvement.

• Prototyping & Wireframing: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD) to create low-fidelity wireframes and high-fidelity interactive prototypes.

Preferred Skills:

• Experience working with international teams and understanding diverse market needs.

• Familiarity with agile development methodologies.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineering teams.

• Experience with user research methodologies beyond analytics, such as usability testing, interviews, and surveys.

• Understanding of SEO best practices and their impact on UX.

📝 Enhancement Note: The "minimum of 4 years" and explicit mention of "complex digital environment" signals this is not an entry-level role. The emphasis on data-driven decision-making and AI integration suggests a requirement for a designer who is analytical and forward-thinking, rather than purely aesthetic. The blend of required and preferred skills indicates a desire for a well-rounded candidate who can contribute immediately while also growing with the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating Impact: Showcase at least 2-3 detailed case studies that highlight your process from problem identification to solution implementation and measurable results. Focus on projects that involved significant customer journey optimization or e-commerce improvements.

• Data-Driven Decision Making: Clearly articulate how data (analytics, user research, A/B test results) informed your design decisions within each case study.

• Design System Contribution: If applicable, include examples of your involvement in design systems, showcasing your ability to create scalable, reusable components and patterns.

• AI Integration Examples: Provide specific examples of how you've leveraged AI tools in your design workflow, demonstrating practical application and understanding of its benefits.

• Problem-Solving Approach: Illustrate your problem-solving methodology, detailing how you broke down complex challenges and arrived at innovative solutions.

Process Documentation:

• User Research & Analysis: Document your approach to understanding user needs, pain points, and behaviors, including methods used and insights derived.

• Design & Iteration: Detail your design process, including ideation, wireframing, prototyping, and iterative refinement based on feedback and testing.

• Collaboration & Stakeholder Management: Provide examples of how you collaborated with cross-functional teams (e.g., developers, product managers, marketers) and managed stakeholder expectations throughout the project lifecycle.

• Measuring Success: Outline how you define and measure the success of your designs, using relevant KPIs and analytical tools.

📝 Enhancement Note: For a UX role, especially one emphasizing data and AI, the portfolio is critical. Candidates should prioritize case studies that not only show beautiful design but also demonstrate a strategic, data-informed, and iterative process. Explicitly showing AI usage in the portfolio will be a significant differentiator. The requirement for "scalable solutions" and "design systems" suggests a need for candidates to demonstrate an understanding of how their work impacts larger product ecosystems.

💵 Compensation & Benefits

Salary Range: €4,100 - €6,000 gross per month (based on 40-hour workweek)

Benefits:

• Generous Paid Time Off: 24 vacation days and 19.5 Additional Time Off (ATV) days per year on a full-time basis.

• Flexible Time Off Options: Ability to buy or sell vacation days, and the option to cash out a portion of ATV days for additional flexibility and financial benefit.

• Hybrid Work Model: Flexible hybrid working arrangements, allowing for a balance between remote work and office presence, determined through mutual agreement.

• Continuous Learning & Development: Extensive opportunities for professional growth through the internal AS Watson Academy, offering a wide range of training programs.

• Employee Discounts: Significant staff discounts at popular retail brands within the A.S. Watson group, including Kruidvat, Trekpleister, and ICI PARIS XL.

• Additional Perks: Access to the "Benefits at Work" platform, providing exclusive offers and discounts from various retailers, webshops, and entertainment venues.

Working Hours: 40 hours per week, with flexibility for hybrid working arrangements.

📝 Enhancement Note: The provided salary range of €4,100 - €6,000 gross per month for a UX Designer with 4+ years of experience in the Netherlands is competitive and aligns with industry benchmarks for mid-level roles in this sector. The extensive benefits package, particularly the generous PTO and flexible working options, offers significant value beyond base compensation, catering to work-life balance and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Beauty Retail (E-commerce focus)

Company Size: Large (Part of A.S. Watson