UX and Global Web Strategy Manager, LHH CTM (Remote)

📍 Job Overview

Job Title: UX and Global Web Strategy Manager

Company: LHH (Global)

Location: United Kingdom

Job Type: Full-time, Colleague (Salary)

Category: Digital Marketing Operations / Web Strategy

Date Posted: 2026-07-12

Experience Level: 5-10 years

Remote Status: Fully Remote (within UK)

🚀 Role Summary

• Drive the strategic vision, optimization, and governance of LHH's global web presence to enhance digital customer experience.

• Own the end-to-end digital customer journey across websites, focusing on engagement, lead generation, and conversion.

• Lead cross-functional initiatives in SEO, GEO, website personalization, conversion rate optimization (CRO), and site performance.

• Leverage advanced analytics and AI-powered tools to inform strategy and continuously improve user experience and business outcomes.

• Partner closely with Marketing Operations, IT, Content, Product Marketing, and UX teams to ensure seamless integration and high-performing digital assets.

📝 Enhancement Note: This role sits at the intersection of digital marketing strategy, operations, and user experience. While not a traditional "Revenue Operations" or "Sales Operations" role, it requires a strong operational mindset focused on website performance, lead generation efficiency, and data-driven decision-making, making it highly relevant to operations professionals seeking to leverage their skills in a digital strategy capacity. The emphasis on data, optimization, and cross-functional collaboration aligns directly with core operations principles.

📈 Primary Responsibilities

• Develop and execute a comprehensive global website strategy aligned with marketing, sales, and customer experience objectives.

• Manage the website roadmap, including prioritization, governance, and continuous optimization initiatives.

• Lead and implement SEO, GEO, website personalization, conversion rate optimization (CRO), and site performance improvement strategies.

• Analyze user behavior, website traffic, and conversion data using tools like Google Analytics and Adobe Analytics to identify actionable insights for engagement and lead generation.

• Oversee Content Management System (CMS) governance, content publishing workflows, and website quality assurance processes.

• Utilize AI-powered tools to optimize content, A/B testing, personalization efforts, and overall customer experiences.

• Collaborate with Marketing Operations to ensure seamless integration of the website with CRM, marketing automation platforms, and other key MarTech systems.

• Maintain website compliance with accessibility standards, privacy regulations (e.g., GDPR), and brand guidelines.

• Manage relationships and projects with external web development agencies and technology vendors.

• Partner with Content, Product Marketing, UX, Demand Generation, and IT teams to deliver cohesive and high-performing digital experiences.

📝 Enhancement Note: The responsibilities clearly indicate a focus on operationalizing digital strategy. The emphasis on "governance," "workflows," "optimization," and "integration with Marketing Operations" highlights the operational backbone required for this role, moving beyond pure marketing execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Digital Media, Business, Computer Science, or a closely related field. Experience:

• 5–8 years of progressive experience managing enterprise-level websites and digital experiences, with a strong focus on strategy, optimization, and user experience. Required Skills:

• Web Strategy Development: Proven ability to create and execute data-driven global web strategies that align with business objectives.

• User Experience (UX) Focus: Deep understanding of UX principles, user journey mapping, and delivering exceptional digital customer experiences.

• SEO & GEO Expertise: Strong knowledge and practical experience in Search Engine Optimization (SEO) and Geolocation (GEO) strategies for global websites.

• Conversion Rate Optimization (CRO): Demonstrated experience in A/B testing, multivariate testing, and implementing strategies to improve website conversion rates.

• Web Analytics Proficiency: Advanced skills in using Google Analytics, Adobe Analytics, or similar platforms to analyze website performance and user behavior.

• CMS Management: Experience with Content Management Systems (CMS) for content governance, publishing workflows, and site maintenance.

• Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects, priorities, and stakeholders simultaneously.

• Cross-functional Collaboration: Proven ability to partner effectively with diverse teams, including UX designers, content creators, developers, product marketers, demand generation specialists, and IT.

Preferred Skills:

• AI-Powered Tools: Familiarity with leveraging AI for content optimization, personalization, and testing.

• Accessibility Standards: Knowledge of WCAG guidelines and experience ensuring website accessibility.

• MarTech Integration: Understanding of how websites integrate with CRM (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), and other MarTech tools.

• Internationalization/Localization: Experience managing websites with a global audience, considering localization and international SEO.

• Vendor Management: Experience managing relationships with external agencies and technology vendors.

• Additional Languages: Proficiency in languages other than English.

📝 Enhancement Note: The required skills emphasize analytical capabilities, strategic thinking, and technical proficiency in web technologies and analytics platforms. The preference for AI and MarTech integration points towards a modern, data-centric approach, which is crucial for operations roles. The "5-8 years" experience aligns with a managerial or senior individual contributor role, requiring strategic oversight and execution capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Website Strategy Case Studies: Showcase examples of developing and implementing global or enterprise-level website strategies, detailing objectives, execution, and measurable outcomes.

• Optimization Projects: Present case studies demonstrating successful conversion rate optimization (CRO) initiatives, SEO improvements, or UX enhancements, including methodologies, tools used, and quantifiable results (e.g., increased conversion rates, improved engagement metrics, reduced bounce rates).

• Analytics & Reporting Examples: Include examples of website performance reports, dashboards, or analyses that highlight insights derived from tools like Google Analytics or Adobe Analytics, showcasing how data informed strategic decisions.

• Content Governance & Workflow Examples: If possible, illustrate experience with managing content publishing workflows, CMS governance, or website QA processes that ensure quality and consistency.

Process Documentation:

• Strategic Planning Documents: Samples of strategic plans, roadmaps, or project proposals for website development or optimization initiatives.

• Process Flow Diagrams: Visual representations of key website processes, such as content publishing workflows, lead capture mechanisms, or user journey mapping.

• Performance Measurement Frameworks: Examples of how KPIs and metrics were defined and tracked to measure website success and ROI.

📝 Enhancement Note: For this role, a portfolio is critical. It should not just list achievements but demonstrate the process behind them. Operations candidates should highlight their ability to structure, analyze, and optimize complex digital systems and workflows, similar to how they would approach sales or revenue processes. Emphasis on measurable results and strategic alignment is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Web Strategy Manager with 5-8 years of experience in the UK, the estimated salary range for this role is approximately £60,000 - £85,000 per annum. This estimate considers the seniority of the role, the strategic responsibilities, and the remote nature within the UK market. Benefits:

• Flexible working model, supporting work-life balance.

• Private medical insurance (PMI) for comprehensive healthcare coverage.

• Group personal pension plan to support long-term financial planning.

• Career support services for family and friends, reflecting LHH's core business.

• 25 working days paid holiday per year, with the option to purchase additional days.

• Opportunities for professional development and growth within a global organization.

• Access to LHH's extensive network and resources within the human resources and talent solutions sector. Working Hours:

• 37.5 hours per week, with a flexible approach to working hours to accommodate remote work and global collaboration.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in the United Kingdom, taking into account the specified experience level and the remote work arrangement. Benefits are directly extracted from the provided text, highlighting aspects beneficial to operations professionals such as flexibility and career support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Human Resources Services, Talent Management, Career Transition, and Mobility. LHH operates within a competitive landscape focused on enabling individual career growth and organizational talent optimization.

Company Size: LHH is part of The Adecco Group, a large global enterprise. LHH specifically has over 12,000 professionals across 60+ countries. This indicates a robust, well-established organization with significant resources and global reach.

Founded: LHH has over 50 years of experience, signifying deep expertise and a long-standing presence in the talent solutions market.

Team Structure:

• Reporting: Reports to the Global Head of Digital Marketing, LHH CTM. This places the role within the broader digital marketing function, but with a specialized focus on web strategy.

• Direct Reports: None. This is an individual contributor role at a senior level, emphasizing strategic ownership and execution rather than team management.

• Collaboration: The role requires extensive collaboration with various departments, including Marketing Operations, Content, Product Marketing, UX, Demand Generation, and IT. This highlights a matrixed, project-driven operational environment.

Methodology:

• Data-Driven Decision Making: The role emphasizes using data analytics (Google Analytics, Adobe Analytics) and AI-powered tools to drive strategy and optimization.

• Agile Optimization: Continuous optimization of the website based on user behavior, performance metrics, and market trends.

• Cross-Functional Partnership: A strong emphasis on working collaboratively with diverse teams to achieve integrated digital experiences.

• Process Governance: Maintaining clear processes for content publishing, website quality assurance, and compliance.

Company Website: www.lhh.com

📝 Enhancement Note: The company culture is framed around enabling individuals and organizations through talent solutions. For an operations-minded candidate, the emphasis on data, global reach, and cross-functional collaboration within a large, established organization like LHH (part of Adecco) is a significant draw. The lack of direct reports suggests a focus on deep functional expertise and strategic influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor, often referred to as a Manager or Senior Specialist in operations contexts. It requires strategic oversight of a critical digital asset (the global website) and demands a blend of strategic thinking, technical proficiency, and operational execution. The focus is on driving business outcomes through digital channels.

Reporting Structure: Reporting to the Global Head of Digital Marketing means this role is integral to the digital marketing strategy, with direct influence on how the company presents itself online and captures leads. The absence of direct reports means growth opportunities will likely involve expanding scope, taking on more complex projects, or potentially moving into a team lead or people management role in the future, rather than immediate hierarchical advancement.

Operations Impact: The role has a direct and significant impact on revenue generation through lead generation and conversion optimization, as well as on customer experience and brand perception. A well-executed global web strategy is foundational for many GTM (Go-To-Market) initiatives, making this role critical to overall business success. The emphasis on data analysis and performance metrics directly aligns with operational goals of efficiency and ROI.

Growth Opportunities:

• Strategic Scope Expansion: Opportunity to take on greater responsibility for other digital channels or global digital marketing initiatives as expertise is proven.

• Technical Skill Development: Deepen expertise in areas like AI-powered personalization, advanced analytics, and MarTech integrations.

• Cross-Functional Leadership: Develop leadership skills through managing complex, cross-departmental projects and influencing stakeholders across the organization.

• Industry Specialization: Grow within the specialized field of web strategy and digital experience management within the HR/Talent solutions sector.

📝 Enhancement Note: The growth analysis focuses on leveraging the operational and strategic skills developed in this role for future advancements within digital strategy, MarTech, or broader marketing leadership. The emphasis on "impact" and "influence" is key for operations professionals.

🌐 Work Environment

Office Type: This is a fully remote position within the United Kingdom. This implies a distributed team environment where collaboration and communication are primarily managed through digital tools.

Office Location(s): Remote within the UK. Candidates must have the right to work in the UK.

Workspace Context:

• Digital Collaboration: Expect extensive use of collaboration tools (e.g., Slack, Microsoft Teams, Zoom) for communication, meetings, and project management.

• Technology Stack: Access to a robust suite of digital marketing and analytics tools will be provided to support the role's responsibilities.

• Team Interaction: While remote, there will be opportunities for virtual team meetings, workshops, and potentially occasional in-person gatherings (up to 10% travel) for strategic planning or team building.

Work Schedule:

• Standard full-time hours (37.5 per week) with a flexible working model. This allows for autonomy in managing work hours, provided objectives are met and collaboration needs are fulfilled. This flexibility is often appreciated by operations professionals who value work-life balance and the ability to manage their time effectively.

📝 Enhancement Note: The remote nature and flexible working model are key aspects. For operations roles, this often means a focus on asynchronous communication, clear documentation, and results-driven performance rather than strict adherence to office hours or physical presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and potentially a brief introductory call to assess basic qualifications and fit.

• Hiring Manager Interview: A more in-depth discussion with the Global Head of Digital Marketing to explore your experience in web strategy, digital marketing operations, and leadership potential. Expect questions on your strategic approach, problem-solving skills, and understanding of the LHH business.

• Cross-Functional Panel Interview: You will likely meet with representatives from key stakeholder teams (e.g., UX, Content, Product Marketing, IT, Marketing Operations). This assesses your collaboration style, ability to influence, and understanding of how website strategy impacts different functions. Be prepared to discuss how you've partnered with these teams previously.

• Portfolio Presentation/Case Study: A critical stage where you present a selected case study from your portfolio, showcasing a successful website strategy or optimization project. Focus on the "how" and "why" behind your actions, and the measurable business impact.

• Final Interview: Potentially with a more senior leader to discuss overall fit and long-term potential within LHH.

Portfolio Review Tips:

• Select High-Impact Examples: Choose 2-3 projects that best demonstrate your strategic thinking, operational execution, and ability to drive measurable results (e.g., increased lead volume, improved conversion rates, enhanced user engagement).

• Structure Your Narrative: For each case study, clearly articulate the challenge, your strategic approach, the operational processes you implemented, the tools/technologies used, the results achieved (with metrics!), and the lessons learned.

• Highlight Operational Rigor: Emphasize your role in process definition, optimization, stakeholder management, and data analysis. Show how you brought structure and efficiency to complex web initiatives.

• Tailor to LHH: Research LHH's current website and business objectives. Frame your experience in a way that shows you understand their needs and how you can contribute to their global digital strategy.

• Be Prepared for Technical Deep Dives: Anticipate questions about specific SEO techniques, CRO methodologies, analytics platforms, and CMS functionalities.

Challenge Preparation:

• Strategic Scenario: You may be given a hypothetical challenge related to improving LHH's website performance or launching a new feature. Be ready to outline your approach, key considerations, and how you would measure success.

• Data Interpretation: Prepare to analyze a sample dataset or website analytics report and draw actionable conclusions.

• Stakeholder Communication: Practice articulating complex technical or strategic concepts clearly and concisely to a non-technical audience.

📝 Enhancement Note: The interview and portfolio advice is tailored to a role requiring strategic thinking, data analysis, and cross-functional collaboration, common in operations roles. The emphasis on demonstrating process and measurable impact is crucial for operations candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms (e.g., Sitecore, Adobe Experience Manager, WordPress VIP, Drupal) for managing global web content and workflows.

• Web Analytics Platforms: Advanced proficiency in Google Analytics (GA4) and/or Adobe Analytics for tracking, reporting, and analysis.

• SEO & GEO Tools: Familiarity with tools such as SEMrush, Ahrefs, Moz, Google Search Console for SEO analysis, keyword research, and performance tracking.

• CRO & A/B Testing Tools: Experience with platforms like Google Optimize (though sunsetting, the principles apply), Optimizely, VWO, or similar for experimentation and personalization.

Analytics & Reporting:

• Data Visualization Tools: Experience creating dashboards and reports using tools like Google Data Studio (Looker Studio), Tableau, or Power BI to communicate website performance and insights.

• Tag Management Systems: Proficiency with Google Tag Manager (GTM) or similar for managing website tracking codes and ensuring data accuracy.

CRM & Automation:

• CRM Integration: Understanding of how website data integrates with CRM systems, likely Salesforce, given LHH's enterprise focus.

• Marketing Automation Integration: Knowledge of integrating website forms and lead capture with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

Emerging Technologies:

• AI-Powered Tools: Familiarity with AI tools for content optimization, personalization engines, chatbots, or predictive analytics in a web context.

📝 Enhancement Note: Highlighting proficiency in these specific tools is vital. For operations candidates, showing familiarity with the MarTech stack and analytics tools demonstrates an understanding of the ecosystem required to manage and optimize digital operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A commitment to using data and analytics to inform all strategic decisions and operational improvements.

• Customer-Centricity: Prioritizing the user experience and ensuring the website effectively serves the needs of LHH's clients and candidates.

• Continuous Improvement: An ethos of constant learning, testing, and optimization to enhance website performance and efficiency.

• Collaboration & Transparency: Fostering an environment where teams work together openly, share insights, and support each other to achieve common goals.

• Global Mindset: Understanding and respecting the nuances of different markets while maintaining a cohesive global strategy.

Collaboration Style:

• Partnership-Oriented: Works closely with various departments, acting as a strategic partner to ensure the website aligns with and supports their objectives.

• Process-Focused: Emphasis on defining clear processes and workflows for website management, content publishing, and optimization initiatives.

• Feedback-Driven: Encourages constructive feedback from stakeholders and team members to refine strategies and enhance performance.

• Agile & Adaptable: Willingness to adapt strategies and approaches based on performance data, market changes, and evolving business needs.

📝 Enhancement Note: These values and collaboration styles are common in successful operations teams, emphasizing efficiency, data, and teamwork. Highlighting these can help candidates resonate with the company's operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Website Complexity: Managing a global web presence with diverse regional needs, languages, and compliance requirements can be complex.

• Balancing Stakeholder Needs: Effectively prioritizing and integrating requests from various departments (marketing, sales, IT, product) while maintaining strategic focus.

• Rapidly Evolving Digital Landscape: Keeping pace with new technologies, algorithm changes (SEO), and user behavior trends requires continuous learning.

• Measuring ROI of Digital Initiatives: Clearly attributing website performance and optimization efforts to tangible business outcomes and revenue.

Learning & Development Opportunities:

• Advanced Analytics & AI: Opportunities to deepen expertise in advanced web analytics, AI-driven personalization, and predictive modeling for web optimization.

• Global Digital Strategy: Exposure to developing and implementing strategies for diverse international markets.

• MarTech Ecosystem: Gaining a broader understanding of how the website integrates with a complex Marketing Technology stack.

• Cross-Functional Leadership: Developing strong influencing and stakeholder management skills by working across global teams.

• Industry Trends: Staying at the forefront of digital marketing, UX, and web technology trends through professional development and industry engagement.

📝 Enhancement Note: Identifying potential challenges and framing them as growth opportunities is a strong strategy for operations candidates, showing foresight and problem-solving skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a global website strategy. What key factors do you consider?" (Focus on data, user needs, business goals, and cross-functional input.)

• "How do you prioritize website roadmap initiatives when faced with competing demands from different departments?" (Highlight your prioritization framework, data-driven approach, and stakeholder management skills.)

• "Walk me through a successful conversion rate optimization (CRO) project you led. What was the hypothesis, your approach, the results, and what did you learn?" (Be ready to present a case study from your portfolio.)

• "How do you ensure a website remains compliant with accessibility standards and privacy regulations across different regions?" (Demonstrate knowledge of WCAG, GDPR, and global compliance best practices.) Company & Culture Questions:

• "What do you know about LHH and our mission? How do you see the global website supporting our goals?" (Research LHH's services, values, and target audience.)

• "Describe your experience working with cross-functional teams. How do you manage differing opinions or priorities?" (Provide examples of successful collaboration and conflict resolution.)

• "How do you stay updated on the latest trends in web strategy, UX, and digital marketing?" (Mention industry publications, conferences, online courses, etc.)

• "Given our focus on talent and career mobility, how would you ensure our website reflects that mission and serves both individuals and organizations effectively?" (Connect your UX and strategy skills to LHH's core business.) Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem or opportunity your project addressed.

• Detail Your Strategic Approach: Explain the thought process and strategic decisions that guided your actions.

• Showcase Operational Execution: Describe the specific steps, processes, and tools you used to implement your strategy.

• Quantify Results: Present clear, measurable outcomes supported by data. Use charts or graphs if possible.

• Discuss Key Learnings: Share insights gained, even from less successful experiments, to demonstrate a growth mindset.

• Connect to LHH: Briefly explain how the skills and successes demonstrated in your case study are relevant to the challenges and opportunities at LHH.

📝 Enhancement Note: These questions and portfolio tips are designed to probe for strategic thinking, operational execution, data literacy, and collaborative skills, which are paramount for success in this role and align with the expectations for operations professionals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Jobvite.

• Curate Your Portfolio: Select 2-3 strong case studies that highlight your experience in global web strategy, UX optimization, CRO, and data analysis. Ensure each case study clearly outlines the challenge, your strategic approach, operational execution, and quantifiable results.

• Tailor Your Resume: Update your resume to emphasize keywords related to web strategy, digital marketing operations, UX, SEO, CRO, analytics, and cross-functional collaboration. Quantify your achievements wherever possible.

• Prepare Your Presentation: Practice presenting your chosen portfolio case study, focusing on storytelling, clear articulation of processes, and demonstration of business impact. Be ready to answer in-depth questions about your methodology.

• Research LHH: Thoroughly understand LHH's services, target audience, current website, and overall mission. Consider how your skills can directly contribute to their global digital success and talent solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.