UX and Global Web Strategy Manager, LHH CTM (Remote)

📍 Job Overview

Job Title: UX and Global Web Strategy Manager, LHH CTM

Company: LHH (Global)

Location: Remote (Based in Spain)

Job Type: Full-time, Permanent

Category: Digital Marketing & Web Strategy Operations

Date Posted: July 12, 2026

Experience Level: 5-10 years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic direction, continuous optimization, and governance of LHH CTM's global web presence to enhance user engagement and drive lead generation.

• Own the end-to-end digital customer experience across all company websites, ensuring a seamless and high-performing user journey.

• Drive data-informed decision-making for website improvements by analyzing user behavior and web analytics to identify key opportunities for enhancement.

• Collaborate closely with cross-functional teams including Content, Product Marketing, UX, Demand Generation, and IT to ensure cohesive digital strategies and high-impact digital experiences.

• Manage and implement initiatives focused on SEO, GEO, website personalization, conversion rate optimization (CRO), accessibility, and overall site performance.

📝 Enhancement Note: This role bridges strategic web management with operational execution, focusing on driving measurable business outcomes through digital channels. While not a traditional "Revenue Operations" or "Sales Operations" role, it sits within the broader GTM (Go-To-Market) operations umbrella, directly impacting lead acquisition and conversion rates. The emphasis on data, optimization, and cross-functional collaboration aligns closely with operations principles.

📈 Primary Responsibilities

• Develop and execute a comprehensive global website strategy aligned with LHH CTM's marketing, sales, and customer experience objectives.

• Manage the website roadmap, including prioritization of features, updates, and ongoing optimizations, ensuring effective governance and content publishing workflows.

• Drive key digital experience initiatives such as Search Engine Optimization (SEO), Geolocation (GEO) strategies, website personalization, Conversion Rate Optimization (CRO), and accessibility compliance.

• Utilize website analytics platforms (e.g., Google Analytics, Adobe Analytics) to analyze user behavior, identify trends, and pinpoint areas for strategic improvement in engagement and conversion.

• Oversee Content Management System (CMS) governance, ensuring efficient content publishing processes and robust website quality assurance protocols.

• Leverage Artificial Intelligence (AI) powered tools to enhance content optimization, A/B testing, personalization efforts, and overall customer experience delivery.

• Partner with Marketing Operations and IT to ensure seamless integration of website platforms with core systems like CRM, marketing automation platforms, and reporting tools.

• Ensure all web properties adhere to brand consistency guidelines, privacy regulations (e.g., GDPR, CCPA), accessibility standards, and other compliance requirements.

• Manage relationships and performance of external web development agencies and technology vendors, ensuring timely delivery and quality output.

📝 Enhancement Note: The responsibilities highlight a strategic and operational focus on digital platforms. The emphasis on SEO, CRO, personalization, and analytics indicates a strong need for data-driven optimization, which is a core tenet of operations roles. Managing vendor relationships and ensuring cross-functional alignment also points to operational project management skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a closely related field. Experience:

• 5-8 years of progressive experience managing enterprise-level websites and digital customer experiences. Required Skills:

• Proven expertise in developing and executing global website strategies.

• In-depth knowledge of Content Management Systems (CMS) platforms (e.g., Sitecore, Adobe Experience Manager, WordPress Enterprise).

• Strong command of Search Engine Optimization (SEO) principles and best practices for organic search visibility.

• Proficiency in Search Engine Geolocation (GEO) strategies to optimize local search presence.

• Demonstrated experience in Conversion Rate Optimization (CRO) techniques and A/B testing methodologies.

• Expertise in User Experience (UX) best practices and implementing user-centric design principles.

• Strong analytical skills with hands-on experience using web analytics tools such as Google Analytics, Adobe Analytics, or similar.

• Experience managing website accessibility standards and initiatives (e.g., WCAG compliance).

• Proven ability to collaborate effectively with cross-functional teams, including developers, designers, content creators, and marketing stakeholders.

• Familiarity with AI-powered tools for website optimization, personalization, and testing.

• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.

• Strong communication and stakeholder management abilities, adept at presenting strategies and insights to diverse audiences. Preferred Skills:

• Experience with website personalization platforms.

• Knowledge of website performance optimization techniques.

• Familiarity with CRM and marketing automation platform integrations (e.g., Salesforce, HubSpot, Marketo).

• Experience managing external agency relationships and vendor contracts.

• Additional languages beyond English are a plus.

📝 Enhancement Note: The required skills heavily emphasize data analysis, technical proficiency in web platforms, and strategic execution, all crucial for driving operational efficiency and effectiveness in digital GTM efforts. The mention of AI tools also indicates a forward-thinking approach to optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Website Strategy Case Studies: Examples demonstrating the development and execution of successful global website strategies, including objective setting, tactical planning, and outcome measurement.

• Optimization Projects: Detailed documentation of website optimization initiatives (SEO, CRO, UX enhancements) showcasing the process from analysis to implementation and quantifiable results (e.g., improved conversion rates, reduced bounce rates, increased engagement).

• Analytics and Reporting Examples: Demonstrations of how you've used web analytics data (Google Analytics, Adobe Analytics) to derive actionable insights and inform strategic decisions, potentially including dashboard mockups or sample reports.

• Cross-Functional Collaboration Projects: Evidence of successful collaboration with diverse teams (e.g., UX, Content, IT, Marketing) to deliver integrated digital experiences, highlighting your role in facilitating communication and alignment.

Process Documentation:

• Website Strategy & Roadmap Development: Documented processes for strategic planning, including market research, competitive analysis, goal setting, and roadmap creation for website initiatives.

• Optimization Workflow: Defined processes for identifying optimization opportunities, conducting A/B tests, implementing changes, and measuring impact.

• Content Governance & QA: Established workflows for content creation, review, publishing, and ongoing quality assurance to maintain website integrity and brand consistency.

• Performance Monitoring & Reporting: Standardized procedures for tracking key website performance indicators (KPIs), generating regular reports, and communicating insights to stakeholders.

📝 Enhancement Note: Candidates are expected to showcase tangible results and structured approaches to website management and optimization. The emphasis on process documentation implies a need for candidates who can not only execute but also define and refine operational workflows for digital platforms.

💵 Compensation & Benefits

Salary Range:

• Based on LHH's global operations and the specified experience level (5-8 years) and the remote nature of the role within Spain, a competitive annual salary range is estimated between €55,000 - €75,000.

• This estimate considers the cost of living in Spain, the senior level of the role, and typical compensation benchmarks for similar positions in international remote environments. Benefits:

• Growth opportunities within a global leader in human resources services.

• Emphasis on continuous learning and development to stay agile in a competitive business environment.

• Fostering an open-minded environment that encourages new ideas and exploration of alternatives.

• Comprehensive health and wellness programs (specifics to be confirmed by LHH).

• Generous paid time off and holiday schedule.

• Potential for performance-based bonuses or incentives.

• Access to LHH's internal career development resources and platforms. Working Hours:

• Full-time, standard 40-hour work week.

• Flexibility may be offered, with core hours likely aligned with European business operations to facilitate collaboration with global teams.

📝 Enhancement Note: Salary is estimated based on the role's seniority, geographic location (Spain), and remote work arrangement. Benefits are inferred from the "What we offer" section and common offerings for full-time roles in global organizations, with an emphasis on career growth and learning, which is highly relevant for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Human Resources Services, Talent Management, Career Transition, and Workforce Mobility.

Company Size: LHH is part of The Adecco Group, a global leader with over 12,000 professionals across 60+ countries. This indicates a large, established, and globally integrated organization.

Founded: LHH has over 50 years of experience in the industry.

Team Structure:

• Reporting: The role reports to the Global Head of Digital Marketing, LHH CTM.

• Direct Reports: This is an individual contributor role with no direct reports.

• Cross-Functional Collaboration: The role requires close partnership with Content, Product Marketing, UX, Demand Generation, IT, and Marketing Operations teams. This highlights a highly collaborative environment focused on integrated digital GTM strategies.

Methodology:

• Data-Driven Optimization: A strong emphasis on analyzing user behavior and web analytics to drive improvements and strategic decisions.

• Agile Development: The company prioritizes learning and staying agile, suggesting an iterative approach to website development and strategy.

• User-Centric Design: Focus on delivering exceptional user experiences across digital platforms.

• AI Integration: Leveraging AI-powered tools for optimization and personalization is a key operational methodology.

Company Website: www.lhh.com

📝 Enhancement Note: LHH operates in a dynamic HR services sector, requiring its digital platforms to be sophisticated and effective in supporting both B2B (organizational clients) and B2C (individual candidates) needs. The culture appears to value continuous learning, innovation (AI integration), and collaborative problem-solving, which are critical for operations roles focused on GTM efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Managerial/Lead Individual Contributor. It requires significant strategic oversight and operational execution for a critical GTM asset (the global website), but does not involve direct team management. The 5-8 years of experience requirement places it at a mid-to-senior level.

Reporting Structure: Reporting to the Global Head of Digital Marketing provides visibility to senior leadership within the digital marketing function. This allows for direct influence on global digital strategy and operations.

Operations Impact: The role directly impacts lead generation and conversion rates, which are fundamental to revenue growth. By optimizing the global web presence, this manager will significantly influence the top of the sales funnel and the overall digital customer acquisition strategy. Effective website management is a crucial operational component of the GTM engine.

Growth Opportunities:

• Strategic Advancement: Potential to grow into a Senior Manager or Director role overseeing broader digital marketing operations or a larger portfolio of digital products.

• Skill Specialization: Opportunity to deepen expertise in areas like AI-driven optimization, advanced analytics, or global web governance.

• Leadership Potential: While not managing direct reports initially, successful performance could lead to opportunities managing teams in the future, particularly within a growing global organization.

• Cross-Functional Mobility: Experience gained in this role can be transferable to other GTM operations, digital marketing, or product management functions within LHH or The Adecco Group.

📝 Enhancement Note: The career path is clearly defined for a specialist individual contributor who can demonstrate strategic impact and operational excellence in a critical digital function. Growth is likely to come from expanding scope, deepening expertise, or moving into leadership roles within the digital operations or marketing functions.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce model, requiring strong asynchronous communication skills and self-discipline.

Office Location(s): While remote, the role is targeted towards individuals based in Spain, suggesting a time zone alignment for potential team interactions.

Workspace Context:

• Collaborative Digital Environment: The role necessitates extensive collaboration with remote and potentially hybrid teams across different regions. Proficiency with collaboration tools (e.g., Slack, Microsoft Teams, Asana, Jira) is essential.

• Technology-Rich: Access to and proficient use of a suite of digital marketing and analytics tools is expected. This includes CMS, analytics platforms, SEO tools, and potentially AI optimization software.

• Independent Work: The remote nature demands a high degree of autonomy, self-motivation, and proactive communication to ensure alignment and project progress.

Work Schedule:

• A standard 40-hour work week is expected.

• While remote, maintaining availability during core European business hours will be crucial for effective collaboration with global marketing and IT teams. Flexibility may be available, but operational needs and team syncs will dictate specific working times.

📝 Enhancement Note: The remote work environment for a global role demands strong organizational skills, excellent digital communication, and the ability to manage projects independently. The focus on collaboration tools and digital platforms is paramount.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will conduct an initial review to assess basic qualifications, experience, and cultural fit.

2. Hiring Manager Interview: In-depth discussion with the Global Head of Digital Marketing to evaluate strategic thinking, operational approach, technical skills, and alignment with role responsibilities. Expect questions on website strategy, optimization methodologies, and stakeholder management.

3. Cross-Functional Interviews: Interviews with key stakeholders from Content, UX, Product Marketing, or IT to assess collaboration style, communication effectiveness, and ability to work within a matrixed organization.

4. Portfolio Presentation/Case Study: A critical stage where candidates will likely present a portfolio showcasing their work, focusing on specific website strategy and optimization projects. This may involve a prepared presentation or a live demonstration of problem-solving.

5. Final Interview: Potentially with a more senior leader or HR to finalize assessment of fit and offer details.

Portfolio Review Tips:

• Showcase Strategic Impact: Clearly articulate the business objectives behind your website strategies and how they were achieved. Quantify results whenever possible.

• Detail Your Process: For optimization projects, clearly outline your analytical approach, hypothesis, testing methodology, implementation steps, and measured outcomes. Use visual aids like wireframes, analytics dashboards, or A/B test results.

• Highlight Collaboration: Provide examples of how you've successfully partnered with diverse teams. Explain your communication strategies and how you navigated challenges.

• Demonstrate Tool Proficiency: If possible, show examples of your work with specific CMS, analytics, SEO, or personalization tools mentioned in the requirements.

• Focus on Global Perspective: Since this is a global role, highlight any experience managing international websites, localization, or cross-cultural user considerations.

Challenge Preparation:

• Website Strategy Scenario: Be prepared to discuss how you would approach developing a global website strategy for a company like LHH, considering their services and target audiences.

• Optimization Problem: Expect a scenario where you need to identify and propose solutions for a common website performance issue (e.g., low conversion rate, high bounce rate on a key page).

• Stakeholder Alignment: Practice articulating how you would gain buy-in for a new website initiative from different departments with potentially competing priorities.

📝 Enhancement Note: The interview process heavily emphasizes practical application and strategic thinking, with a strong focus on the candidate's portfolio. Candidates should prepare to demonstrate not just their knowledge but their ability to execute and drive results through data-driven web operations.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms is crucial. Examples include Sitecore, Adobe Experience Manager (AEM), WordPress VIP, or similar robust systems for managing global web content.

• Web Analytics: Advanced proficiency with Google Analytics (GA4) and/or Adobe Analytics for in-depth user behavior analysis, conversion tracking, and performance reporting.

• SEO Tools: Familiarity with tools like SEMrush, Ahrefs, Moz, or Google Search Console for keyword research, site audits, and performance tracking.

• CRO Tools: Experience with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) and user behavior analysis tools (e.g., Hotjar, Crazy Egg).

• AI Optimization Tools: Knowledge of or experience with AI-powered solutions for content optimization, personalization, and testing.

Analytics & Reporting:

• Data Visualization Tools: Ability to create clear and impactful reports and dashboards, potentially using tools like Tableau, Power BI, or built-in CMS/analytics reporting features.

• Tag Management Systems: Familiarity with Google Tag Manager (GTM) for efficient implementation and management of tracking codes.

CRM & Automation:

• CRM Integration: Understanding of how website data integrates with CRM systems (e.g., Salesforce) for lead management and customer journey tracking.

• Marketing Automation Integration: Knowledge of how website forms, lead capture, and user behavior data connect with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) for campaign execution and nurturing.

📝 Enhancement Note: Proficiency with a broad range of digital marketing technology is expected. The emphasis on analytics, CMS, SEO, CRO, and AI tools indicates a need for a technically adept individual who can manage and optimize complex web operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value where insights from web analytics and user behavior data are paramount in shaping strategy and tactical execution.

• Continuous Improvement & Agility: Embracing a mindset of constant learning, iteration, and adaptation to evolving digital landscapes and business needs.

• User-Centricity: Prioritizing the creation of exceptional and seamless digital experiences for all website visitors.

• Collaboration & Partnership: Fostering strong working relationships with cross-functional teams to achieve shared GTM objectives.

• Accountability & Ownership: Taking responsibility for the global web presence, its performance, and its contribution to business goals.

Collaboration Style:

• Cross-Functional Integration: Actively working with Content, UX, Product Marketing, Demand Generation, and IT to ensure cohesive digital strategies and execution.

• Proactive Communication: Essential for a remote role, involving regular updates, clear articulation of needs and progress, and active participation in virtual meetings.

• Feedback-Driven: Open to constructive feedback from peers and stakeholders to refine strategies and processes.

• Solution-Oriented: A collaborative approach focused on finding effective solutions to web challenges and opportunities.

📝 Enhancement Note: The company culture emphasizes a blend of analytical rigor, forward-thinking innovation, and strong teamwork, which are all critical components for successful operations professionals in a global, remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Website Complexity: Managing a diverse range of global websites with varying regional needs, languages, and compliance requirements.

• Balancing Stakeholder Needs: Aligning the strategies and priorities of multiple internal departments (marketing, sales, product, IT) with the overarching website goals.

• Rapid Technological Evolution: Keeping pace with advancements in AI, web technologies, SEO algorithms, and user behavior trends to maintain a competitive edge.

• Driving Conversion in a Competitive Market: Continuously optimizing the website to outperform competitors and meet evolving customer expectations in the HR services industry.

• Remote Collaboration Effectiveness: Ensuring seamless communication, project alignment, and productivity across time zones and distributed teams.

Learning & Development Opportunities:

• Advanced Analytics & AI: Opportunities to gain deeper expertise in AI-powered optimization tools and advanced web analytics techniques.

• Global Digital Strategy: Developing a nuanced understanding of international digital marketing landscapes and best practices.

• Cross-Functional Leadership: Gaining experience in leading initiatives that span multiple departments, enhancing leadership and influence skills.

• Industry Certifications: Potential to pursue certifications in areas like advanced SEO, CRO, or specific CMS platforms.

• Mentorship: Access to senior digital leaders within LHH and The Adecco Group for guidance and career development.

📝 Enhancement Note: The challenges presented are typical for a senior role managing a critical global digital asset. The growth opportunities are well-aligned with career progression in digital marketing operations and strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a global website strategy for LHH CTM, considering our diverse service offerings and target audiences across different regions?" (Focus on market analysis, goal setting, prioritization, and KPIs.)

• "Describe your process for identifying and prioritizing website optimization opportunities. What metrics would you track to measure success?" (Emphasize data analysis, A/B testing methodologies, and ROI.)

• "How do you ensure alignment and buy-in from various stakeholders (e.g., Product Marketing, IT, Sales) when implementing significant website changes or new strategies?" (Highlight communication, negotiation, and collaboration skills.) Company & Culture Questions:

• "Based on your understanding of LHH CTM, what do you see as the biggest opportunities and challenges for our global web presence?" (Demonstrate research and strategic thinking about the company's digital footprint.)

• "How do you foster a collaborative environment, especially in a remote setting, and how do you ensure effective communication with teams across different time zones?" (Focus on proactive communication strategies and team-building in a distributed work model.)

• "How do you measure the ROI of your website initiatives, and how would you report on the impact of your work to senior leadership?" (Prepare to discuss key performance indicators and reporting frameworks relevant to website performance and business outcomes.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your approach/solution, the execution steps, and the quantifiable results. Use the STAR method (Situation, Task, Action, Result).

• Visualize Your Data: Use charts, graphs, and screenshots to illustrate your points, especially when presenting analytics data or user journey maps.

• Highlight Your Role: Be clear about your specific contributions, especially in collaborative projects.

• Connect to LHH's Goals: Where possible, tailor your examples to demonstrate how your skills and experience can directly benefit LHH CTM's objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational execution, data literacy, and strong collaboration skills, all within the context of global web strategy and digital experience optimization.

📌 Application Steps

To apply for this UX and Global Web Strategy Manager position:

• Submit your application through the provided jobvite link.

• Portfolio Customization: Curate your portfolio to prominently feature examples of global website strategy development, SEO/CRO initiatives, analytics-driven optimization projects, and cross-functional collaboration. Tailor your presentation to LHH's industry and global presence.

• Resume Optimization: Ensure your resume clearly highlights your experience with enterprise websites, CMS platforms, analytics tools, SEO, CRO, and AI-powered optimization. Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your strategic approach to website management, your process for data analysis and optimization, and your methods for stakeholder management. Prepare your portfolio presentation thoroughly, focusing on clear communication and demonstrable results.

• Company Research: Thoroughly research LHH CTM and The Adecco Group. Understand their service offerings, target markets, and any recent digital initiatives or news. Consider how your expertise can contribute to their growth and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.