UX and Global Web Strategy Manager, LHH CTM (Remote)

📍 Job Overview

Job Title: UX and Global Web Strategy Manager

Company: LHH (Global)

Location: France (Remote)

Job Type: Full-time

Category: Digital Marketing / Web Operations / GTM Operations

Date Posted: July 12, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive global web strategy, optimization, and governance to enhance digital presence and achieve business objectives.

• Oversee and improve user experience (UX) across all company websites to maximize engagement, lead generation, and conversion rates.

• Leverage data analytics and AI-driven insights to inform web strategy, personalize user journeys, and optimize site performance.

• Collaborate cross-functionally with Content, Product Marketing, UX, Demand Generation, and IT teams to deliver cohesive and effective digital experiences.

• Manage the content management system (CMS) and ensure seamless integration with CRM, marketing automation, and reporting platforms.

📝 Enhancement Note: While the title includes "UX and Global Web Strategy Manager," the core responsibilities and required skills lean heavily into a strategic digital operations role, focusing on performance, optimization, and data-driven decision-making for the company's web presence. This role is crucial for the GTM (Go-To-Market) strategy by ensuring the digital storefront effectively attracts and converts leads.

📈 Primary Responsibilities

• Develop and execute a comprehensive global web strategy aligned with marketing, sales, and customer experience objectives.

• Own and manage the website roadmap, including prioritization, governance, and continuous optimization initiatives.

• Drive SEO, GEO, web personalization, conversion rate optimization (CRO), accessibility, and site performance strategies.

• Analyze user behavior and website analytics (e.g., Google Analytics, Adobe Analytics) to identify opportunities for enhancing engagement and conversions.

• Oversee CMS governance, content publishing workflows, and ensure rigorous quality assurance for all web content and functionality.

• Implement and leverage AI-powered tools for content optimization, A/B testing, personalization, and overall customer experience enhancement.

• Partner with Marketing Operations to ensure seamless integration of the website with CRM, marketing automation platforms, and reporting dashboards.

• Ensure website compliance with relevant regulations, accessibility standards (e.g., WCAG), privacy policies, and brand guidelines.

• Manage relationships with external web development agencies and technology vendors, ensuring project delivery and performance.

• Champion best practices in digital experience, user-centric design, and data-informed decision-making across the web estate.

📝 Enhancement Note: The responsibilities highlight a strong need for strategic thinking, data analysis, and cross-functional leadership, typical of a senior operations role focused on digital GTM acceleration. The emphasis on AI and integration with CRM/Marketing Automation points towards a modern revenue operations or digital operations function.

🎓 Skills & Qualifications

Education: Bachelor's degree (Licence - Bac+3) in Marketing, Digital Media, Business, or a related field.

Experience: 5 to 8 years of experience in corporate website management and digital experience strategy.

Required Skills:

• Proven experience in developing and executing global web strategies.

• Deep understanding of User Experience (UX) principles and best practices.

• Expertise in Search Engine Optimization (SEO) and local search (GEO) strategies.

• Proficiency in Conversion Rate Optimization (CRO) techniques and A/B testing methodologies.

• Hands-on experience with Content Management Systems (CMS) governance and administration.

• Strong analytical skills with demonstrated experience using web analytics platforms such as Google Analytics and/or Adobe Analytics.

• Experience collaborating effectively with cross-functional teams including developers, designers, content creators, and marketers.

• Familiarity with AI-based website optimization, personalization, and customer experience technologies.

• Excellent project management and organizational skills.

• Strong stakeholder management and communication abilities, with the capacity to articulate complex strategies to diverse audiences.

• Fluency in English (written and spoken) is mandatory. Preferred Skills:

• Experience with CRM and Marketing Automation platforms integration with web properties.

• Knowledge of web accessibility standards (e.g., WCAG).

• Experience managing external agency relationships and vendor performance.

• Familiarity with AI tools for content generation or optimization.

• Proficiency in additional languages.

📝 Enhancement Note: The experience requirement of 5-8 years aligns with a mid-to-senior level role. The emphasis on data, analytics, SEO, CRO, and cross-functional collaboration is typical for roles that support GTM efforts by optimizing the digital funnel. The mention of AI tools indicates a forward-thinking approach to digital strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a track record of successful web strategy development and execution, showcasing measurable improvements in engagement, lead generation, or conversion rates.

• Provide case studies detailing specific UX enhancements or website optimizations that led to tangible business outcomes.

• Showcase experience in managing website roadmaps, prioritizing features, and implementing governance frameworks for digital assets.

• Present examples of cross-functional collaboration and successful integration of web initiatives with broader marketing and sales operations. Process Documentation:

• Outline methodologies used for user journey mapping and experience design.

• Detail processes for SEO audits, content optimization, and performance monitoring.

• Illustrate workflows for A/B testing, CRO implementation, and data analysis for continuous improvement.

• Document experience with CMS workflows, content governance, and quality assurance processes.

📝 Enhancement Note: For a role focused on web strategy and UX, a portfolio that visually demonstrates impact through data and case studies is crucial. This includes showcasing strategic thinking, process implementation, and measurable results, particularly in areas like CRO and user engagement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Managerial role in Digital Web Strategy and UX in France, with remote work considerations, a competitive annual salary range would typically fall between €60,000 and €85,000 gross per year. This estimate accounts for the required experience level (5-8 years), the strategic nature of the role, and the global scope, while also considering the cost of living and market rates in France.

Benefits:

• Opportunities for professional development and career advancement within LHH, a global leader in HR services.

• A learning-focused environment that encourages staying agile and adapting to competitive business landscapes.

• An open and innovative culture that fosters new ideas and exploration of alternative solutions.

• Standard benefits package typically includes health insurance, paid time off, and retirement savings plans, commensurate with French employment law for CDI contracts.

Working Hours: Full-time, approximately 40 hours per week, with flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The salary range is an estimate based on common practices for similar roles in France, considering the experience level and remote nature. Actual compensation may vary based on specific qualifications, experience, and negotiation. The listed benefits are derived from the "What we offer" section of the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Human Resources Services, Talent Management, Career Transition & Mobility. LHH operates within a dynamic sector focused on helping individuals navigate career changes and organizations manage their talent effectively.

Company Size: Part of The Adecco Group, which is a global leader with over 12,000 professionals in over 60 countries, indicating a large, established corporate structure with significant resources and global reach.

Founded: LHH has over 50 years of experience, highlighting a long-standing reputation and deep expertise in the HR and talent solutions market.

Team Structure:

• This role reports to the Global Digital Marketing Manager, indicating a position within the broader digital marketing or GTM function.

• There are no direct reports for this specific role, suggesting an individual contributor with significant influence and strategic responsibility.

• Close collaboration is expected with Content, Product Marketing, UX, Demand Generation, IT, and Marketing Operations teams, emphasizing a matrixed and cross-functional operational environment. Methodology:

• Data-driven decision-making is a core methodology, emphasized by the requirement for strong analytical skills and the use of web analytics and AI tools.

• Process optimization and continuous improvement are key, as seen in the responsibility for managing the website roadmap and CRO initiatives.

• Cross-functional collaboration is essential for integrating web strategy with other GTM functions.

Company Website: www.lhh.com

📝 Enhancement Note: LHH's position as a global HR leader, part of The Adecco Group, suggests a stable yet innovative environment. The emphasis on career transition and mobility implies a culture that values employee development and adaptability, which should resonate with operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Managerial level, focusing on specialized digital operations and strategy. It requires significant experience (5-8 years) and the ability to independently drive global initiatives. The scope includes strategy, execution, and performance optimization for a critical GTM channel.

Reporting Structure: The role reports to the Global Digital Marketing Manager, placing it within the marketing function but with a strong operational and technical focus. This structure allows for strategic alignment with marketing goals while maintaining autonomy in web strategy execution.

Operations Impact: This role has a direct impact on lead generation, customer acquisition, and brand perception through the optimization of LHH's global web presence. Effective web strategy and UX directly contribute to revenue growth by improving the digital customer journey and conversion rates.

Growth Opportunities:

• Specialization: Deepen expertise in advanced web analytics, AI-driven personalization, or CRO.

• Leadership: Potential to move into a Senior Manager or Director role within Digital Marketing or GTM Operations, potentially leading a team in the future.

• Cross-functional Mobility: Opportunities to transition into broader Digital Marketing, Product Marketing, or even Sales Operations roles, leveraging a strong understanding of the digital GTM funnel.

📝 Enhancement Note: The role offers a clear path for growth within digital strategy and operations, emphasizing continuous learning and adaptation to new technologies like AI. Its strategic importance for lead generation and conversion makes it a high-impact position within the organization.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility. The company culture, as described, promotes an open environment and values learning, suggesting a supportive remote work setting.

Office Location(s): While the role is remote and based in France (Europe/Paris timezone), LHH operates globally, meaning interaction with international teams is expected.

Workspace Context:

• The remote nature requires self-discipline and strong communication skills to maintain collaboration and productivity.

• Access to digital collaboration tools and platforms will be essential for seamless team interaction.

• The role requires a dedicated home office setup conducive to focused work and virtual meetings.

Work Schedule: Full-time, with approximately 40 hours per week. The remote nature allows for some flexibility in daily scheduling, provided work is completed and collaboration with global teams is managed effectively across time zones.

📝 Enhancement Note: The remote aspect is a key feature, appealing to professionals seeking work-life balance. However, it necessitates strong self-management and communication skills to navigate global collaboration and maintain operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit. Be prepared to articulate your experience with global web strategy, UX fundamentals, and data-driven optimization.

• Hiring Manager Interview: A deeper dive into your strategic thinking, problem-solving abilities, and specific experience with SEO, CRO, analytics, and CMS management. Expect questions about how you've driven results in previous roles.

• Cross-functional Stakeholder Interviews: Discussions with individuals from Content, Product Marketing, IT, or Marketing Operations. Focus on your collaboration style, ability to communicate technical concepts to non-technical audiences, and how you'd integrate web efforts with their functions.

• Potential Case Study/Portfolio Review: A presentation of your portfolio, focusing on a specific web strategy or optimization project. Be ready to discuss your process, the challenges faced, the solutions implemented, and the measurable impact (ROI, engagement metrics, conversion rates).

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objectives, your role, actions taken, and quantifiable results (e.g., X% increase in conversion rate, Y% reduction in bounce rate, Z leads generated).

• Showcase Strategy: Highlight your strategic thinking – how you identified problems, developed solutions, and aligned them with business goals.

• Demonstrate Process: Clearly explain your methodology for research, analysis, implementation, and iteration.

• UX Focus: Include examples where you've improved user journeys, site navigation, or overall user satisfaction.

• Data-Driven Approach: Emphasize how you used data (analytics, A/B testing) to inform your decisions and measure success.

Challenge Preparation:

• Prepare to discuss how you would approach developing a global web strategy for LHH, considering its diverse service offerings and international presence.

• Be ready to analyze a hypothetical website scenario and propose optimization strategies.

• Practice articulating how you would collaborate with different departments to achieve web goals.

📝 Enhancement Note: Given the strategic and data-intensive nature of this role, applicants should be prepared to demonstrate not just their experience, but their strategic thinking, analytical capabilities, and ability to drive measurable business outcomes through web optimization.

🛠 Tools & Technology Stack

Primary Tools:

• CMS Platforms: Experience with enterprise-level Content Management Systems (e.g., Adobe Experience Manager, Sitecore, WordPress Enterprise, Drupal) is essential for managing content and site structure.

• Web Analytics: Google Analytics (GA4) and/or Adobe Analytics are critical for performance measurement, user behavior analysis, and identifying optimization opportunities.

• SEO Tools: Familiarity with tools like SEMrush, Ahrefs, Moz, or Google Search Console for SEO analysis and strategy.

• CRO/A/B Testing Tools: Experience with platforms such as Optimizely, VWO, Google Optimize, or Adobe Target for testing and personalization.

Analytics & Reporting:

• Data Visualization: Tools like Tableau, Power BI, or Looker for creating dashboards and reporting on web performance metrics.

• CRM Integration: Understanding how web data flows into CRM systems (e.g., Salesforce) and the importance of data hygiene.

• Marketing Automation Integration: Knowledge of how website interactions trigger campaigns in platforms like Marketo, HubSpot, or Pardot.

CRM & Automation:

• CRM: Familiarity with enterprise CRM systems (e.g., Salesforce) is beneficial for understanding lead flow and customer journeys.

• AI/Personalization Tools: Experience with AI-driven personalization engines or content optimization platforms.

📝 Enhancement Note: Proficiency in web analytics, CMS, and CRO tools is paramount. The mention of AI tools indicates a need for candidates who are forward-thinking and adept at leveraging emerging technologies for web optimization.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong emphasis on using data and analytics to inform all strategic decisions and measure success.

• Customer-Centric: Prioritizing exceptional user experience and ensuring the website effectively serves customer needs and drives engagement.

• Collaborative: Working effectively across diverse teams (Marketing, IT, Sales, Content) to achieve shared goals.

• Innovative: Openness to exploring new technologies (like AI) and methodologies to enhance web performance and user experience.

• Results-Oriented: A focus on achieving measurable outcomes, particularly in lead generation, conversion rates, and overall site performance.

Collaboration Style:

• Cross-functional Integration: Requires proactive engagement with various departments to ensure web strategy aligns with and supports their objectives.

• Communication Excellence: Clear, concise, and persuasive communication is vital, especially when presenting strategies and results to diverse stakeholders.

• Feedback Culture: An environment where continuous feedback is shared and acted upon to drive iterative improvements in web performance and user experience.

📝 Enhancement Note: The culture at LHH appears to value innovation, continuous learning, and a data-driven approach, which are all hallmarks of a strong GTM or operations environment. Collaboration is key, given the cross-functional nature of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Scalability: Developing and implementing a unified web strategy that caters to diverse international markets, languages, and cultural nuances.

• Cross-functional Alignment: Ensuring consistent buy-in and collaboration from various departments with potentially competing priorities.

• Rapid Technological Evolution: Staying abreast of and integrating new web technologies, AI advancements, and platform changes to maintain a competitive edge.

• Data Integration Complexity: Seamlessly integrating web data with CRM, marketing automation, and reporting tools to create a holistic view of the customer journey.

Learning & Development Opportunities:

• Advanced Digital Strategy: Opportunities to deepen expertise in areas like AI-driven personalization, advanced analytics, and global SEO strategies.

• Industry Certifications: Pursuing certifications in web analytics, UX design, or digital marketing from recognized bodies.

• Leadership Development: Exposure to global marketing leadership and potential for mentorship within The Adecco Group's broader talent development programs.

📝 Enhancement Note: The challenges are typical for a global digital strategy role, requiring adaptability, strong problem-solving skills, and a proactive approach to learning and stakeholder management. The growth opportunities are substantial given the company's size and industry focus.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a global web strategy for LHH, considering our diverse service offerings and international presence?" (Prepare to discuss market segmentation, localization, and goal setting.)

• "Describe a time you significantly improved a website's conversion rate. What was your process, and what were the key metrics you tracked?" (Focus on your CRO methodology, A/B testing experience, and data analysis.)

• "How do you ensure a seamless integration between a company's website, CRM, and marketing automation platforms?" (Discuss data flow, lead scoring, and conversion tracking.) Company & Culture Questions:

• "What do you know about LHH and The Adecco Group, and how does our mission align with your career aspirations?" (Research LHH's services, values, and recent news.)

• "How do you foster collaboration with remote teams and stakeholders across different departments and time zones?" (Highlight your communication and relationship-building skills.)

• "How do you measure the success of your web strategy initiatives beyond just traffic, focusing on business impact like lead quality or revenue contribution?" (Prepare to discuss ROI, MQLs, SQLs, and customer lifetime value.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key achievements or strategic areas (e.g., UX Improvement, CRO Success, SEO Strategy).

• Storytelling: For each case study, tell a compelling story: the challenge, your approach, the execution, and the impactful results. Use data to support your narrative.

• Visuals: Include screenshots, wireframes, or dashboards to illustrate your work and its impact.

• Conciseness: Be prepared to present your key projects within a limited timeframe, focusing on the most relevant and impactful examples.

📝 Enhancement Note: Interviewers will be looking for a blend of strategic vision, analytical rigor, technical proficiency, and strong collaboration skills. Your ability to connect your past successes to LHH's specific business goals and challenges will be critical.

📌 Application Steps

To apply for this UX and Global Web Strategy Manager position:

• Submit your application through the provided job portal link.

• Tailor your Resume: Highlight keywords from the job description, such as "Web Strategy," "UX," "SEO," "CRO," "CMS Governance," "Google Analytics," "AI," and "Stakeholder Management." Quantify your achievements with specific numbers and percentages.

• Prepare Your Portfolio: Curate 2-3 of your most impactful projects that demonstrate your strategic thinking, analytical skills, UX improvements, and measurable results in web optimization. Be ready to present these during the interview process.

• Research LHH: Familiarize yourself with LHH's services, target audience, global presence, and company values. Understand their current web presence and identify potential areas for improvement.

• Practice Interview Responses: Prepare answers for common interview questions related to web strategy, UX, data analysis, cross-functional collaboration, and remote work management.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---