UX & Ecommerce Manager

<div><body><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Summary</strong></b><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">:</strong></b></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.26;letter-spacing:0.25px;margin:0pt 0px 3pt;padding:0px;'><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">As our UX &amp; Ecommerce Manager, you will own the day-to-day strategy, performance, design, testing, and continued improvement of Pressed Floral’s digital experiences across our ecommerce website and internal applications. This role combines digital product ownership, UX/UI design, analytics, experimentation, SEO collaboration, and emerging technology. You will proactively identify opportunities, determine priorities, develop solutions, coordinate or implement changes, test functionality, and measure results. This role reports to the Director of Product &amp; Client Experience and will work closely with Marketing, Client Care, Operations, Development, and external partners.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.26;letter-spacing:0.25px;margin:0pt 0px 3pt;padding:0px;'><i><em style="color:rgb(31,31,31);font-size:12pt;white-space:pre-wrap;">Digital Product Strategy &amp; Ownership</em></i></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Own the day-to-day strategy, optimization, and performance of Pressed Floral’s customer-facing website and internal digital applications.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Develop and maintain a prioritized digital roadmap based on company goals, user needs, analytics, feedback, and business impact.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Proactively identify friction points, performance opportunities, and areas for improvement rather than relying solely on requested changes.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Translate broader Product and Client Experience goals into clear digital priorities and actionable projects.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Own digital initiatives from initial problem identification through design, implementation, testing, measurement, and iteration.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Regularly communicate priorities, findings, recommendations, and results to the Director of Product &amp; Client Experience.</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.26;letter-spacing:0.25px;margin:0pt 0px 3pt;padding:0px;'><i><em style="color:rgb(31,31,31);font-size:12pt;white-space:pre-wrap;">Website, UX &amp; Conversion</em></i></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Own the UX/UI experience across the Pressed Floral ecommerce website, from initial discovery through purchase.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Monitor website and search performance using GA4, Shopify Analytics, Google Search Console, heat maps, testing platforms, client feedback, and other available data.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify trends, conversion opportunities, organic search opportunities, performance changes, and areas of friction within the customer journey.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Determine testing priorities and manage an ongoing A/B and multivariate testing roadmap.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Develop test hypotheses, design variations, coordinate implementation, monitor performance, and interpret results.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Design and iterate on website pages, navigation, product experiences, landing pages, and features that balance brand, usability, customer experience, conversion, and organic search.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Evaluate and improve website structure, internal linking, page hierarchy, crawlability, indexation, and other on-page or technical SEO elements that impact site performance.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Conduct keyword and search-intent research to identify opportunities for existing pages, new landing pages, collections, and website content.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Implement or coordinate structured data/schema and other technical SEO optimizations where appropriate.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify SEO-driven content opportunities and partner with Marketing to develop briefs, priorities, and optimization recommendations for new and existing content.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Partner closely with Marketing on campaigns, product launches, merchandising, landing pages, and other website initiatives.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Stay informed on ecommerce, SEO, DTC, and AI-powered search best practices, including emerging search experiences such as Google AI Overviews, ChatGPT, and other generative platforms.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify and implement opportunities to improve how Pressed Floral and its content are understood and surfaced across both traditional and AI-powered search.</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.26;letter-spacing:0.25px;margin:0pt 0px 3pt;padding:0px;'><i><em style="color:rgb(31,31,31);font-size:12pt;white-space:pre-wrap;">Internal Applications &amp; Technology</em></i></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Own the UX and continued improvement of Pressed Floral’s internal applications and digital tools.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Work directly with internal teams to understand workflows, pain points, and opportunities for improvement.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Translate employee and business needs into thoughtful digital workflows, features, and solutions.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Design new application features and functionality in Figma when appropriate and gather feedback from internal users before and after launch.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Use Claude and other AI-assisted development tools to understand, troubleshoot, prototype, and implement lower-risk changes within internal applications.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Thoroughly test changes before release and recognize when deeper engineering support is needed.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Stay current on emerging AI and technology tools that could improve Pressed Floral’s digital products or internal workflows.</span><br><br><br></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.26;letter-spacing:0.25px;margin:0pt 0px 3pt;padding:0px;'><i><em style="color:rgb(31,31,31);font-size:12pt;white-space:pre-wrap;">Development Collaboration &amp; QA</em></i></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Translate product requirements and designs into clear, actionable specifications for developers.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Work closely with development partners throughout implementation to ensure functionality aligns with product and design intent.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Review builds for design accuracy, responsiveness, functionality, and usability.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Own QA testing for website and internal application updates, including common user scenarios and edge cases.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Identify, document, prioritize, and follow through on bugs and digital experience inconsistencies.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Determine when an issue can be resolved independently versus when developer support is required.</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Minimum Qualifications </strong></b></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">2+ years of experience in UX/UI, product design, ecommerce, digital product, conversion optimization, or a related field.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Strong understanding of user experience and user-centered product design.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Proficiency in Figma or similar design and prototyping tools.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience using analytics, behavioral data, testing, or customer feedback to inform decisions.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Demonstrated ability to independently own projects and move work from initial idea through execution.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Strong analytical, organizational, and problem-solving skills with excellent attention to detail.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience collaborating with developers, cross-functional teams, or technical partners.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Comfortable learning new technology and using AI tools to improve workflows and solve problems.</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Preferred Qualifications </strong></b></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(31,31,31);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience with Shopify or Shopify Plus.</span></li><li style="color:rgb(31,31,31);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience working within ecommerce or a DTC consumer brand.</span></li><li style="color:rgb(31,31,31);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience with GA4, Shopify Analytics, heat mapping tools, A/B testing platforms, or conversion rate optimization.</span></li><li style="color:rgb(31,31,31);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Familiarity with SEO fundamentals and collaborating with SEO specialists or agencies.</span></li><li style="color:rgb(31,31,31);margin:0pt 0px;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience using AI development tools such as Claude, Cursor, GitHub Copilot, or similar platforms.</span></li><li style="color:rgb(31,31,31);margin:0pt 0px 3pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Familiarity with GitHub, Vercel, APIs, or modern web application workflows.</span></li><li style="color:rgb(31,31,31);margin:0pt 0px 3pt;font-size:11pt;line-height:1.26;letter-spacing:0.25px;"><span style="color:rgb(31,31,31);font-size:11pt;white-space:pre-wrap;">Experience designing or improving internal tools, operational software, or custom applications.</span></li></ul></body></div>