UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: [Partner Company of Jobgether]

Location: United Kingdom

Job Type: Part-time, Freelance (Contractor)

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (UK-based preferred)

🚀 Role Summary

• This freelance role focuses on enhancing the user experience and brand presentation for Direct-to-Consumer (DTC) e-commerce brands, specifically within the UK market.

• The primary objective is to translate performance-driven, copy-heavy digital assets into visually compelling, brand-aligned experiences that drive conversion and user engagement.

• Requires a strong blend of creative UX/UI design, brand storytelling, and an understanding of conversion rate optimization (CRO) principles in an e-commerce context.

• Collaboration with growth, performance marketing, and acquisition teams is crucial to ensure design decisions align with measurable business outcomes and user acquisition metrics.

📝 Enhancement Note: The role is described as "freelance" and "project-based," indicating a contractor engagement rather than a permanent employee. The preference for UK-based candidates and alignment with European working hours suggests a need for timezone compatibility for effective collaboration with the partner company, which is likely based in or heavily operating within the UK/European market.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, improve UX flow, and strengthen brand presentation without compromising conversion rates.

• Transform text-heavy, direct-response marketing content into visually engaging, brand-aligned digital experiences that resonate with the target DTC audience.

• Collaborate closely with growth and performance marketing teams to ensure all design initiatives support experimentation strategies, conversion goals, and key user acquisition metrics.

• Develop and refine UX structures that improve content readability, user engagement, and clarity across customer journeys on web pages.

• Contribute to the evolution and consistent application of brand identity across various digital touchpoints, including web pages and email marketing assets.

• Effectively balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to create a cohesive customer experience.

• Utilize Figma for the end-to-end design process, from ideation and iteration to delivering production-ready design assets for implementation.

📝 Enhancement Note: The responsibilities highlight a dual focus on both performance (conversion, user acquisition) and brand (visuals, storytelling), which is characteristic of successful DTC operations. The emphasis on translating "copy-heavy" to "visual" suggests a need for designers who can distill complex information into digestible, appealing formats.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in design principles, user-centered design, and digital branding is implied.

Experience: Mid-level experience (2-5 years) in UX and visual/brand design, with a significant portion focused on DTC or e-commerce environments.

Required Skills:

• Demonstrated expertise in UX and visual/brand design, with a portfolio showcasing successful projects in DTC or e-commerce.

• Proven ability to balance conversion-focused design strategies with strong visual aesthetics and compelling brand storytelling.

• High proficiency in Figma for wireframing, prototyping, UI design, and delivering production-ready assets.

• Experience collaborating effectively with growth, performance marketing, or acquisition-focused teams.

• Solid understanding of direct-response marketing principles and their impact on conversion rates.

• Ability to work independently and manage projects effectively within a remote, project-based freelance setup.

• Keen attention to detail, with the capacity to enhance existing design systems while preserving performance intent.

Preferred Skills:

• Experience with A/B testing design variations to optimize conversion rates.

• Knowledge of basic HTML/CSS to understand implementation constraints and possibilities.

• Understanding of e-commerce platforms and their design limitations/opportunities.

• Experience in developing or adhering to digital design systems for consistency.

• Familiarity with user research methodologies and incorporating user feedback into design iterations.

📝 Enhancement Note: The requirement for a portfolio specifically demonstrating work for consumer-facing brands, particularly in wellness, supplements, or premium lifestyle, is a key differentiator. This suggests the hiring company operates within one of these niches and seeks a designer who understands the aesthetic and emotional drivers relevant to these markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features DTC and e-commerce projects, showcasing a clear understanding of conversion-driven design.

• Demonstrate the ability to translate complex, copy-heavy content into visually appealing and user-friendly interfaces that maintain or improve conversion performance.

• Include case studies that highlight the design process, from initial concept and wireframing to final visual design and the rationale behind key decisions.

• Showcase examples of how design has directly impacted key performance indicators (KPIs) such as conversion rates, engagement, or user acquisition metrics.

Process Documentation:

• Evidence of a systematic approach to UX and brand design, including wireframing, prototyping, and user flow mapping.

• Demonstrate experience in iterating on designs based on performance data, A/B test results, or feedback from growth and marketing teams.

• Showcase the ability to manage design projects efficiently, from brief to final asset delivery, within project timelines.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate a tangible impact on business metrics. Candidates should be prepared to articulate the "why" behind their design choices and quantify the results achieved.

💵 Compensation & Benefits

Salary Range: As a part-time, freelance, project-based role in the UK, compensation will likely be on an hourly or project basis. Based on industry standards for a mid-level UX & Brand Designer with e-commerce/DTC experience in the UK, an estimated range could be:

• Hourly Rate: £35 - £65 per hour, depending on experience, portfolio strength, and project scope.

• Project-Based: Project fees will vary significantly.

Benefits:

• Fully remote, freelance project-based engagement, offering flexibility.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space.

• Flexible working structure with autonomy over execution and project management.

• High-impact design work directly tied to growth and conversion performance.

• Collaboration with experienced growth and marketing teams.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment.

• Opportunity to influence both brand identity and customer experience at scale.

Working Hours: Part-time, project-based. While specific hours are not defined, availability aligned with European working hours is preferred for effective collaboration. The role demands flexibility to meet project deadlines and collaboration needs.

📝 Enhancement Note: The compensation is project-based, which requires candidates to be adept at scoping projects and negotiating rates. The benefits are primarily related to flexibility and impact, common for freelance roles in growing companies. Salary estimation is based on UK freelance design rates for mid-level professionals in similar sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates in the Direct-to-Consumer (DTC) e-commerce sector, with a specific focus on wellness, supplements, or premium lifestyle products. This industry is characterized by rapid growth, data-driven decision-making, and a strong emphasis on brand building and customer acquisition.

Company Size: While not explicitly stated, the mention of a "fast-growing DTC brand" and the project-based nature of the role suggest a dynamic, potentially lean, and agile organization. This often means a culture that values speed, adaptability, and direct impact.

Founded: The founding date is not provided, but the context implies a relatively established DTC brand that is scaling its operations and marketing efforts.

Team Structure:

• The designer will likely be part of or closely collaborate with a Growth Marketing team, Acquisition team, or a dedicated Brand/Creative department.

• Reporting will be to a Marketing Manager, Growth Lead, or Creative Director, depending on the partner company’s structure.

Methodology:

• Data-Driven Design: Decisions are informed by performance metrics, conversion data, and A/B testing results.

• Agile Iteration: Design processes are likely iterative, allowing for rapid adjustments based on campaign performance and market feedback.

• Brand-Centric Growth: A core methodology is to integrate strong brand storytelling into performance marketing efforts to drive sustainable growth.

Company Website: The partner company's website is not directly provided, but it can be inferred to be an e-commerce platform selling wellness, supplement, or premium lifestyle products.

📝 Enhancement Note: The emphasis on "wellness, supplements, or premium lifestyle" is a critical clue for candidates. Understanding the visual language, target audience psychology, and competitive landscape within these niches will be vital for success.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level specialization within the broader design and marketing operations spectrum of a DTC company. It's a focused role for designers who excel at bridging the gap between creative branding and performance marketing outcomes.

Reporting Structure: As a freelance contractor, the designer will report to a designated point person within the partner company, likely a Marketing Manager, Growth Lead, or Creative Director, for project-specific direction and feedback.

Operations Impact: The designer’s work directly impacts crucial business operations by influencing customer acquisition costs (CAC), conversion rates, average order value (AOV), and overall brand perception. High-quality, conversion-optimized designs are fundamental to the revenue generation engine of a DTC business.

Growth Opportunities:

• Specialization: Deepen expertise in DTC e-commerce UX/UI and performance-driven brand design.

• Portfolio Expansion: Build a strong track record with a growing brand, potentially leading to longer-term engagements or referral opportunities.

• Industry Exposure: Gain extensive experience in the highly competitive and innovative wellness/supplements/premium lifestyle e-commerce sectors.

• Cross-functional Learning: Understand the intricacies of performance marketing, user acquisition strategies, and e-commerce operations from a design perspective.

📝 Enhancement Note: While this is a freelance role, the opportunity to "influence both brand identity and customer experience at scale" can be a significant career differentiator. Candidates should view this as a chance to hone specialized skills that are in high demand within the booming DTC market.

🌐 Work Environment

Office Type: Fully remote. This role is designed for a distributed workforce.

Office Location(s): While the role is remote, preference is given to candidates based in the UK, and availability aligned with European working hours is preferred. This facilitates real-time collaboration and communication with the partner company's core team.

Workspace Context:

• Collaborative Digital Space: Interaction will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.

• Tools & Technology: Access to and proficiency with Figma is essential. The partner company likely uses a suite of digital marketing and collaboration tools.

• Autonomy & Flexibility: The environment is described as having "flexible working structure with autonomy over execution," allowing the designer to manage their workload and schedule effectively, provided project deadlines and collaboration needs are met.

Work Schedule: Part-time and project-based, requiring flexibility. While core hours aren't specified, alignment with European working hours is preferred for seamless collaboration and faster feedback loops. The ability to manage time effectively to meet project milestones is critical.

📝 Enhancement Note: The preference for UK-based candidates and European working hours suggests the partner company has a primary operational base or key stakeholders in that region, making timezone alignment important for immediate feedback and synchronous collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether to assess basic fit and eligibility.

• Portfolio Review: The primary focus will be on your portfolio. Be prepared to walk through 2-3 key projects, explaining your role, process, design rationale, and the impact you achieved.

• Skills Assessment: Potential for a small design challenge or a detailed discussion about your approach to specific e-commerce UX/brand challenges.

• Stakeholder Interview: Discussion with the hiring manager or a member of the growth/marketing team to assess cultural fit, collaboration style, and understanding of DTC/e-commerce goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to blend brand aesthetics with conversion optimization in a DTC/e-commerce context. Prioritize work related to wellness, supplements, or premium lifestyle if possible.

• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Increased landing page conversion rate by 15%," "Improved user engagement by 20%").

• Highlight Process: Detail your design thinking – how you approach a brief, conduct research, ideate, iterate, and collaborate. Show your Figma workflow.

• Brand Alignment: Explain how you ensured brand consistency and storytelling while meeting performance objectives.

• Be Concise: Clearly articulate your contributions, especially if it was a collaborative project.

Challenge Preparation:

• If a design challenge is issued, focus on understanding the brief quickly.

• Prioritize elements that directly address conversion and brand goals.

• Use Figma efficiently to present a clear, well-reasoned solution.

• Be prepared to articulate your design choices and how they align with DTC best practices.

📝 Enhancement Note: The emphasis on "performance impact" and the specific industry focus (wellness/supplements/lifestyle) means candidates should tailor their portfolio and preparation to highlight relevant experience and demonstrate an understanding of these niche markets.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, from wireframing to final asset delivery. Proficiency is a core requirement.

• Design Collaboration Tools: Familiarity with platforms like Miro, Slack, or similar for remote collaboration, brainstorming, and feedback exchange.

Analytics & Reporting:

• While direct responsibility may lie with the marketing team, a strong understanding of analytics tools is beneficial. This includes familiarity with:
  • Google Analytics: To understand user behavior and traffic sources.
  • Hotjar/Crazy Egg: For heatmaps and user session recordings to identify UX friction points.
  • A/B Testing Platforms (e.g., Google Optimize, Optimizely): To understand how designs are tested and iterated upon.

CRM & Automation:

• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and their design capabilities.

• Understanding of email marketing platforms (e.g., Klaviyo, Mailchimp) for designing email assets.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. While direct use of analytics tools might not be required, understanding how design influences metrics tracked by these tools is crucial for demonstrating performance-driven design capability.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong drive to achieve measurable results, with a focus on conversion rates and user acquisition.

• Brand-Centric: Commitment to building and maintaining a strong, consistent brand identity that resonates with the target audience.

• Data-Informed: Decisions are guided by data analysis, user insights, and performance metrics.

• Agile & Adaptable: Willingness to iterate quickly, embrace change, and respond to market dynamics.

• Collaborative: Openness to working closely with marketing and growth teams to achieve shared objectives.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing specialists, copywriters, and potentially e-commerce managers. Communication should be clear, concise, and focused on shared goals.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement of both designs and processes.

• Proactive Communication: Given the remote and freelance nature, proactive updates and clear communication are essential for maintaining alignment and project momentum.

📝 Enhancement Note: The values emphasize a blend of creative execution and business acumen. Candidates who can demonstrate an understanding of how design contributes directly to business growth will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge is to create visually stunning and on-brand designs that simultaneously drive high conversion rates – a delicate balance in DTC marketing.

• Remote Collaboration: Effectively collaborating and receiving feedback in a remote, project-based setting requires strong communication and organizational skills.

• Rapid Iteration: The fast-paced DTC environment often requires quick turnarounds and frequent design adjustments based on performance data.

• Niche Market Understanding: Deeply understanding the specific aesthetic and psychological drivers for consumers in the wellness, supplements, or premium lifestyle sectors.

Learning & Development Opportunities:

• Specialized Skill Development: Gain deep expertise in conversion-rate optimization (CRO) through design in a real-world e-commerce setting.

• Industry Insight: Exposure to the cutting edge of DTC marketing and e-commerce strategies.

• Portfolio Building: Develop a robust portfolio with demonstrable results for a growing brand, enhancing future career prospects.

• Networking: Build connections with professionals in the DTC and e-commerce space.

📝 Enhancement Note: Candidates should view the "challenges" as opportunities to showcase their problem-solving skills and adaptability, which are highly valued in operations and growth-focused roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with direct-response marketing goals. How did you approach it, and what was the outcome?" (Focus on your process, decision-making, and quantifiable results).

• "How do you approach translating dense, copy-heavy content into visually engaging and user-friendly web pages for a DTC audience?" (Demonstrate your UX thinking and visual hierarchy skills).

Company & Culture Questions:

• "What interests you about working with DTC brands, particularly in the wellness or supplement space?" (Research the partner company's niche and articulate your connection).

• "How do you ensure brand consistency across different digital touchpoints, especially when working on performance-focused assets?" (Highlight your understanding of brand systems and guidelines).

Portfolio Presentation Strategy:

• Structure: For each project, clearly outline: The Challenge, Your Role, The Solution (showcasing design process and Figma work), and The Results (quantified impact).

• Storytelling: Weave a narrative around each project that highlights your problem-solving skills and strategic thinking.

• Metrics Focus: Be ready to discuss specific KPIs and how your design directly influenced them. Use percentages, numbers, and clear comparisons.

• Brand Connection: Explain how your design choices reinforced the brand's identity and resonated with its target audience.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Be prepared to defend your design choices with data and strategic reasoning, aligning them with the specific needs of a DTC e-commerce business.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link.

• Portfolio Customization: Ensure your portfolio prominently features relevant DTC/e-commerce projects. Tailor your case studies to highlight conversion optimization and brand storytelling, especially if you have experience in wellness, supplements, or premium lifestyle sectors.

• Resume Optimization: Update your resume to emphasize keywords related to UX design, brand design, Figma, DTC, e-commerce, conversion rate optimization, and performance marketing. Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on clear articulation of your design process, rationale, and measurable results. Prepare to discuss how your design work directly impacts business outcomes like conversion rates and user acquisition.

• Company Research: If the partner company is identifiable, research their brand, products, and current marketing efforts to demonstrate genuine interest and an understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.