User Researcher

📍 Job Overview

Job Title: User Researcher

Company: Ayvens

Location: Madrid, Spain (Majadahonda Norias)

Job Type: Full-Time

Category: User Experience Research / Product Operations

Date Posted: 2026-06-11

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive user-centered decision-making across digital products through comprehensive research planning and execution.

• Translate complex qualitative and quantitative research findings into clear, actionable insights for product and design teams.

• Foster a user-centric mindset across the organization by advocating for user needs and supporting lightweight research initiatives.

• Collaborate closely with product managers, designers, and engineers to influence product direction and strategy.

• Manage and maintain research documentation, repositories, and insight tracking systems to ensure knowledge accessibility.

📝 Enhancement Note: This role is positioned as a Medior User Researcher, indicating an expectation for independent execution of research projects and the ability to influence product strategy, rather than solely supporting senior researchers. The emphasis on translating findings into actionable insights and advocating for user needs highlights a strategic component beyond basic data collection.

📈 Primary Responsibilities

• Plan and execute a variety of qualitative and quantitative user research studies throughout the entire product lifecycle, from ideation to post-launch analysis.

• Conduct user interviews, usability testing, surveys, focus groups, diary studies, and leverage analytics data to gather comprehensive user insights.

• Synthesize research data from multiple sources to identify key user pain points, needs, and behaviors, and articulate these findings effectively.

• Develop clear, concise, and actionable research reports, presentations, and workshops tailored to diverse audiences, including C-level stakeholders.

• Collaborate with product managers, designers, engineers, and marketing teams to define research objectives, interpret findings, and integrate user insights into product roadmaps and design iterations.

• Select and apply appropriate research methodologies based on project goals, timelines, and available resources, ensuring research rigor and validity.

• Establish and maintain a centralized research repository and knowledge management system to democratize user insights and best practices across the organization.

• Mentor and guide product and design team members in conducting basic user research activities to foster a broader user-centered culture.

• Stay abreast of emerging user research trends, tools, and methodologies to continuously improve research practices and impact.

• Advocate for user privacy and ethical research practices in all research activities.

📝 Enhancement Note: The responsibilities emphasize a full spectrum of user research activities, from strategic planning to execution and dissemination of insights. The mention of "supporting and mentoring designers and product teams" suggests a role that not only conducts research but also builds research capability within other functions.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Design, Sociology, Anthropology, or a closely related field.

Experience: 3-5 years of progressive experience in user research within a multi-domain digital product environment.

Required Skills:

• Proven expertise in planning and executing both qualitative research methods (e.g., user interviews, usability testing, ethnographic studies) and quantitative research methods (e.g., surveys, A/B testing analysis, statistical analysis of user data).

• Strong ability to translate complex research findings into clear, concise, and actionable insights and recommendations that directly inform product strategy and design decisions.

• Demonstrated experience in collaborating effectively with cross-functional product teams, including product managers, UX/UI designers, engineers, and data analysts.

• Proficiency in selecting appropriate research methodologies based on specific research questions, project objectives, and constraints.

• Experience in creating and managing research documentation, including research plans, reports, personas, user journey maps, and insight repositories.

• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, including senior leadership (up to C-level).

• Familiarity with common user research tools and platforms such as UserTesting, Hotjar, Matomo, and Google Analytics.

• Strong organizational skills with the ability to manage multiple research projects concurrently, prioritize tasks, and meet deadlines.

• Fluency in English, both written and spoken. Preferred Skills:

• Experience with advanced statistical analysis and data visualization tools.

• Knowledge of accessibility standards and inclusive design principles.

• Experience working in an international, fast-paced, and collaborative environment.

• Familiarity with agile development methodologies and their impact on research cycles.

• Experience in creating user personas, journey maps, and other artifacts to communicate user understanding.

📝 Enhancement Note: The "medior" designation, combined with the 3-5 year experience requirement, suggests a need for candidates who can operate with a degree of autonomy, demonstrate strategic thinking in research design, and effectively communicate insights to influence product direction. The requirement for influencing "up to C-level" underscores the importance of strong communication and strategic impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable examples of research projects that clearly outline the research problem, methodology, execution, key findings, and the impact of those findings on product decisions and outcomes.

• Case studies showcasing the successful application of both qualitative and quantitative research methods to solve complex user problems or inform product strategy.

• Evidence of translating research insights into actionable recommendations that led to measurable improvements in user experience, engagement, or business metrics.

• Documentation of how research findings were communicated and socialized with cross-functional teams and stakeholders.

• Examples of research documentation, such as research plans, discussion guides, survey instruments, and final reports, demonstrating clarity and thoroughness. Process Documentation:

• Ability to document research processes, including planning, recruitment, data collection, analysis, and reporting, for knowledge sharing and consistency.

• Experience in creating and maintaining research repositories or knowledge management systems to organize and disseminate research insights effectively.

• Examples of how research findings were integrated into product development workflows and decision-making processes.

• Demonstrations of how research was used to validate hypotheses, inform feature prioritization, and iterate on product designs.

📝 Enhancement Note: For a User Researcher, a portfolio is critical. The emphasis should be on showcasing the impact of their research, not just the activities. Candidates should be prepared to walk through their process, highlight their analytical thinking, and demonstrate how their work directly influenced product outcomes, particularly for a Medior role where strategic contribution is expected.

💵 Compensation & Benefits

Salary Range: Based on regional market research for User Researchers with 3-5 years of experience in Madrid, Spain, the estimated annual salary range is €40,000 - €55,000. This estimate considers factors such as cost of living in Madrid, industry benchmarks for user research roles, and the typical salary progression for a medior level.

Benefits:

• Comprehensive rewards and recognition programs.

• Competitive benefits package, likely including health insurance, dental, and vision coverage.

• Rich professional development and training opportunities.

• Support for work-life balance, potentially including flexible working arrangements where feasible.

• Opportunities for career advancement within a global organization.

• Potential for bonuses or performance-based incentives.

• Pension scheme contributions.

• Paid time off (vacation, holidays, sick leave).

Working Hours: Typically 40 hours per week, with potential for flexibility depending on project needs and team agreements. Standard business hours in Spain, generally aligning with CET (Central European Time).

📝 Enhancement Note: Salary estimates are based on general market data for User Researchers in Spain. Ayvens, as a large international company, likely offers a robust benefits package. The "medior" level and specific location in Madrid were key factors in estimating the salary range.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sustainable Mobility, Automotive Leasing & Fleet Management, Digital Transformation. Ayvens is a significant player in the evolving automotive sector, focusing on sustainable mobility solutions, full-service leasing, and fleet management. This industry context implies a dynamic environment driven by technological advancements, environmental concerns, and changing consumer behaviors.

Company Size: Ayvens operates with over 3.4 million vehicles managed across more than 42 countries, indicating a large, global enterprise with a substantial employee base. This size suggests established processes, diverse teams, and opportunities for cross-border collaboration.

Founded: While the founding date isn't explicitly stated, Ayvens is positioned as a global leader with a long history in the leasing and mobility sector, now focusing on accelerating the transition to electric and digital transformation. This heritage provides a stable foundation for innovation.

Team Structure:

• The User Research function is likely part of a broader Product or UX team, with potential for embedded researchers within specific product squads or a centralized research team serving multiple product areas.

• Reporting structure will likely be to a Head of UX, Director of Product, or a dedicated Research Lead, with close collaboration with Product Managers and Lead Designers.

• Cross-functional collaboration is a core expectation, involving close partnerships with engineering, product management, design, marketing, and potentially business intelligence/analytics teams. Methodology:

• Data-driven decision-making is emphasized, with a focus on leveraging both qualitative user insights and quantitative data analytics to inform product development.

• Agile and iterative product development methodologies are likely in practice, requiring user research to be integrated seamlessly into these cycles.

• A strong user-centered design approach is a core tenet, aiming to place the user at the heart of all product development efforts.

• Emphasis on collaboration and knowledge sharing to foster a collective understanding of user needs across the organization.

Company Website: https://www.ayvens.com/

📝 Enhancement Note: Ayvens' focus on sustainable mobility and digital transformation suggests a company culture that values innovation, forward-thinking, and adaptability. The global presence implies a diverse workforce and opportunities to engage with users and colleagues from various cultural backgrounds.

📈 Career & Growth Analysis

Operations Career Level: This role is a Medior User Researcher, indicating an individual contributor position with a solid foundation of experience (3-5 years). The role requires the ability to independently plan and execute research, synthesize findings, and communicate insights to influence product and design decisions. It sits between an entry-level junior role and a senior or lead researcher position, expecting a degree of autonomy and strategic contribution.

Reporting Structure: The User Researcher will likely report to a UX Research Manager, Head of UX, or Director of Product. They will work closely with Product Managers, Designers, and Engineers within specific product teams or across several product initiatives, fostering a collaborative, matrixed environment.

Operations Impact: The User Researcher's primary impact is on the product development lifecycle, ensuring that user needs and behaviors are understood and incorporated into product design and strategy. This directly influences product adoption, user satisfaction, engagement, and ultimately, business outcomes like customer retention and market competitiveness in the sustainable mobility space. By advocating for the user, they help reduce product development risks and ensure solutions are relevant and valuable.

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies (e.g., advanced quantitative analysis, generative research, service design research) or product domains within Ayvens.

• Leadership: Progress to a Senior User Researcher role, taking on more complex projects, mentoring junior researchers, and contributing to research strategy.

• Management: Transition into a UX Research Lead or Manager role, overseeing a team of researchers, defining research operations, and setting strategic research direction for the organization.

• Cross-functional Mobility: Explore roles in Product Management, UX Design, or Product Strategy, leveraging their deep understanding of user needs.

• Industry Expertise: Become a subject matter expert in user research for the sustainable mobility and digital transformation sectors.

📝 Enhancement Note: The growth path for a Medior User Researcher in a company like Ayvens is typically focused on increasing autonomy, strategic influence, and mentorship. The opportunity to specialize within a growing industry like sustainable mobility is a significant draw.

🌐 Work Environment

Office Type: The role is based in Madrid, Spain (Majadahonda Norias), and is designated as "On-site." This suggests a traditional office environment where collaboration and in-person interaction are valued. Ayvens likely provides modern office spaces designed to foster productivity and collaboration.

Office Location(s): The primary location is Madrid, Spain, specifically in the Majadahonda Norias area. This location within the Community of Madrid offers access to a major European capital's infrastructure and talent pool.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for face-to-face interactions with product managers, designers, engineers, and other stakeholders.

• Access to necessary research tools and technologies (e.g., Usability testing platforms, survey tools, analytics software) will be provided.

• The environment is likely dynamic, reflecting Ayvens' focus on digital transformation and sustainable mobility, encouraging innovation and continuous learning.

• Opportunities for informal as well as formal collaboration through team meetings, workshops, and brainstorming sessions.

Work Schedule: Standard full-time work schedule, likely around 40 hours per week, with core working hours in line with Spanish business practices. While on-site, there might be some flexibility for meetings or personal needs, subject to team and company policy.

📝 Enhancement Note: For an on-site role, the emphasis will be on the collaborative aspects of the workspace and the company's commitment to fostering a positive and productive work atmosphere. Ayvens' mention of a "healthy, positive work atmosphere" and "shared sense of belonging" suggests an environment that values employee well-being and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Review of CV and portfolio to assess alignment with the role's requirements, experience level, and research methodologies.

• Initial Interview: A screening call with HR or a hiring manager to discuss background, motivation, and basic qualifications.

• Technical Interview/Portfolio Review: A dedicated session with one or more senior members of the UX or Product team. Candidates will present 1-2 key research case studies from their portfolio, detailing their process, insights, and impact. This is where they will be assessed on their research skills, analytical thinking, and communication abilities.

• Cross-functional Interview: An interview with product managers, designers, or engineers to assess collaboration skills, ability to integrate into product teams, and understanding of product development processes.

• Final Interview: Potentially a meeting with a senior leader (e.g., Head of Product, VP of UX) to discuss strategic thinking, cultural fit, and overall alignment with Ayvens' vision.

Portfolio Review Tips:

• Focus on Impact: Select case studies that clearly demonstrate the business or product value derived from your research.

Quantify impact where possible (e.g., "led to a 15% increase in conversion," "reduced task completion time by 20%").

• Structure Your Narrative: For each case study, clearly articulate:

  • The Business/Product Problem
  • Your Research Objectives
  • The Methodology Chosen (and why)
  • Your Role and Responsibilities
  • Key Findings and Insights
  • Recommendations and Actions Taken
  • The Outcome/Impact

• Showcase Methodological Breadth: Include examples that highlight your proficiency in both qualitative and quantitative research.

• Highlight Collaboration: Explain how you worked with cross-functional teams and how your insights were integrated into their work.

• Be Prepared for Deep Dives: Anticipate questions about your decision-making process, how you handled challenges, and alternative approaches you might have considered.

• Visual Clarity: Use clear visuals (screenshots, charts, diagrams) to support your presentation.

Challenge Preparation:

• Be ready for a practical exercise or a detailed discussion about how you would approach a hypothetical research problem relevant to Ayvens' business (e.g., understanding user needs for EV charging solutions, improving the digital leasing experience).

• Demonstrate your understanding of Ayvens' mission in sustainable mobility and digital transformation.

• Articulate how you would advocate for user needs within a large, international organization.

📝 Enhancement Note: The interview process is designed to thoroughly assess not only research skills but also strategic thinking, communication, and collaborative capabilities, crucial for a Medior User Researcher influencing product direction. A strong, impact-driven portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: UserTesting.com, Lookback, Maze, UserZoom (for moderated/unmoderated usability testing, remote research, and surveys).

• Survey Tools: SurveyMonkey, Typeform, Qualtrics (for designing and distributing user surveys).

• Analytics Platforms: Google Analytics, Matomo, Hotjar (for analyzing user behavior on digital platforms, tracking website traffic, and understanding user engagement patterns).

• Data Analysis & Visualization: Excel, Google Sheets, potentially R or Python for statistical analysis; tools like Tableau or Power BI for creating dashboards and visualizing data.

• Collaboration & Documentation: Confluence, Notion, Miro, Figma (for documenting research findings, creating personas/journey maps, and collaborating with design/product teams).

Analytics & Reporting:

• Proficiency in interpreting data from Google Analytics and similar tools to understand user flows, conversion rates, and drop-off points.

• Experience in using tools like Hotjar to analyze heatmaps, session recordings, and understand on-page user behavior.

• Ability to synthesize quantitative data with qualitative findings for a holistic user understanding. CRM & Automation:

• While not directly a CRM role, understanding how user data might be captured and used within CRM systems (like Salesforce, if applicable) or customer data platforms can be beneficial.

• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) might be helpful in understanding the broader customer journey.

• Experience with project management tools like Jira or Asana for tracking research tasks and sprints.

📝 Enhancement Note: The listed tools indicate Ayvens relies on a modern suite of user research and analytics platforms. Candidates should be prepared to discuss their experience with these specific tools and demonstrate how they leverage them to gain actionable insights.

👥 Team Culture & Values

Operations Values: Ayvens emphasizes authenticity, curiosity, commitment, and collaboration.

• Authenticity: Encouraging employees to be their genuine selves, fostering an inclusive environment where diverse perspectives are valued.

• Curiosity: Promoting a mindset of continuous learning, exploration, and questioning to drive innovation and problem-solving.

• Commitment: Dedication to the company's mission of sustainable mobility and digital transformation, and to delivering high-quality work.

• Collaboration: Fostering teamwork and cross-functional partnerships to achieve shared goals and collective success.

Collaboration Style:

• Ayvens promotes a collaborative environment where cross-functional teams work closely together. For a User Researcher, this means actively engaging with Product Managers, Designers, Engineers, and potentially Marketing and Sales teams.

• Expect a culture that values open communication, constructive feedback, and shared ownership of product development outcomes.

• Knowledge sharing is likely encouraged, with opportunities to present research findings and best practices to broader teams.

• The company's global presence suggests an adaptive collaboration style to accommodate different time zones and cultural nuances.

📝 Enhancement Note: The company values are directly relevant to a User Researcher's role, particularly "curiosity" for investigative research and "collaboration" for working with product teams. Authenticity is key to fostering an inclusive research environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Insights into Action: A common challenge in user research is ensuring that insights are understood, adopted, and acted upon by product teams, especially in large organizations with competing priorities.

• Balancing Qualitative Depth with Quantitative Scale: Effectively integrating diverse research methods to provide both rich qualitative understanding and statistically significant quantitative data.

• Navigating Global Stakeholders: Collaborating with and influencing diverse stakeholders across different countries and cultures, requiring strong cross-cultural communication skills.

• Keeping Pace with Technological Advancements: Staying current with rapidly evolving mobility technologies, user behaviors, and digital tools.

• Driving a User-Centric Culture: Embedding a deep user-centric mindset across an entire organization, especially in a traditional industry undergoing digital transformation.

Learning & Development Opportunities:

• Specialized Research Training: Opportunities to attend workshops, conferences, or pursue certifications in advanced qualitative or quantitative research methodologies.

• Industry Immersion: Deepen understanding of the sustainable mobility sector, electric vehicles, fleet management, and multi-mobility solutions.

• Cross-functional Skill Development: Gain exposure to product management, UX design principles, and data analytics to broaden skill sets.

• Mentorship: Access to senior researchers or product leaders for guidance and career advice.

• Leadership Development: Potential pathways to lead research projects, mentor junior staff, or take on management responsibilities.

📝 Enhancement Note: The challenges highlight the strategic and interpersonal aspects of the role, emphasizing the need for strong communication and influence skills. The growth opportunities are geared towards deepening expertise and expanding career horizons within Ayvens.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence a product decision with research findings when there was resistance from stakeholders. What was your approach?" (Tests influence, stakeholder management, and strategic communication.)

• "How would you approach researching user needs for a new sustainable mobility service that Ayvens is considering launching?" (Tests strategic research planning, methodology selection, and understanding of the business domain.)

• "Imagine you've identified a significant usability issue affecting a core feature. How would you prioritize and communicate this finding to the engineering and product teams?" (Tests problem-solving, prioritization, and cross-functional communication.) Company & Culture Questions:

• "What interests you about Ayvens' mission in sustainable mobility and digital transformation?" (Assesses alignment with company vision and motivation.)

• "How do you embody Ayvens' values of authenticity, curiosity, commitment, and collaboration in your work?" (Evaluates cultural fit and alignment with company principles.)

• "How do you ensure your research methodology is inclusive and accounts for diverse user needs?" (Tests understanding of DEI principles in research.) Portfolio Presentation Strategy:

• Structure: Use a clear narrative arc for each case study: Problem -> Research -> Insights -> Recommendations -> Impact.

• Quantify Impact: Wherever possible, use metrics to demonstrate the positive outcomes of your research (e.g., conversion rates, task success, satisfaction scores).

• Highlight Collaboration: Explain how you partnered with designers, PMs, and engineers, and how your findings were integrated into their workflows.

• Be Concise and Engaging: Focus on the most critical aspects of each project and be prepared to answer probing questions.

• Demonstrate Your Process: Clearly articulate why you chose specific methodologies and how you adapted them to project constraints.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, impact-driven research, and strong collaborative skills, all tailored to Ayvens' mission and values.

📌 Application Steps

To apply for this User Researcher position:

• Submit your application through the provided link on the Ayvens careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 3-5 years of experience in user research, emphasizing your expertise in both qualitative and quantitative methods, and your ability to translate insights into actionable product improvements. Showcase specific examples that align with Ayvens' industry (sustainable mobility, digital transformation).

• Resume Optimization: Ensure your resume clearly lists your experience with relevant research tools (UserTesting, Hotjar, Google Analytics, etc.) and your ability to influence stakeholders up to the C-level. Use keywords from the job description such as "user-centered," "product strategy," "qualitative research," and "quantitative research."

• Portfolio Preparation: Select 1-2 of your strongest research case studies to present. Ensure they clearly demonstrate the problem, your methodology, key insights, and the tangible impact on product development or business outcomes. Be ready to articulate your process and decision-making.

• Company Research: Familiarize yourself with Ayvens' mission, values, and recent initiatives, particularly their focus on sustainable mobility and digital transformation. Understand their product offerings and target customer segments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.