UI / UX Designer

📍 Job Overview

Job Title: UI / UX Designer

Company: Javvy Coffee Company

Location: United States

Job Type: FULL_TIME

Category: UI/UX Design, E-commerce Operations, Growth Marketing

Date Posted: 2026-07-30

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize high-converting e-commerce experiences, focusing on landing pages, product pages, and customer journeys to directly impact revenue and average order value.

• Leverage Conversion Rate Optimization (CRO) principles and data analysis (heatmaps, session recordings, A/B tests) to identify friction points and enhance user engagement and conversion rates.

• Collaborate closely with Growth Marketing, Brand, and Development teams to translate business objectives and user insights into intuitive, visually appealing, and effective digital interfaces.

• Contribute to and evolve a shared design system, ensuring consistency, scalability, and efficient execution of design across campaigns and platforms.

📝 Enhancement Note: This role sits at the critical intersection of design, marketing, and e-commerce operations. The emphasis on CRO and measurable business impact indicates a need for a designer who understands how design directly influences sales funnels and revenue generation, aligning with core revenue operations principles.

📈 Primary Responsibilities

• Design and iterate on high-performing e-commerce user interfaces for landing pages, product pages, collection pages, bundles, interactive quizzes, and promotional campaigns.

• Partner with Growth Marketing to conceptualize and execute A/B tests, translating CRO strategies into tangible design solutions that drive measurable improvements.

• Analyze user behavior data from tools like heatmaps, session recordings, and website analytics to identify usability issues and opportunities for conversion rate optimization.

• Develop wireframes, prototypes, and high-fidelity mockups in Figma, ensuring pixel-perfect execution and adherence to brand guidelines and mobile-first principles.

• Optimize key customer journeys, including navigation, product discovery, cart functionality, checkout process, upsell/cross-sell flows, and post-purchase experiences.

• Maintain and expand the company's design system, creating reusable components and ensuring design consistency across all digital touchpoints.

• Collaborate effectively with front-end developers to ensure accurate implementation of designs and a seamless user experience.

• Continuously refine designs based on performance metrics, customer feedback, and evolving business objectives to drive ongoing optimization.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design and continuous improvement, which are hallmarks of effective GTM operations and e-commerce strategy. The expectation to "design with experimentation in mind" is key for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Human-Computer Interaction (HCI), Digital Media, or a related field is highly beneficial. Equivalent practical experience will also be strongly considered.

Experience: 2-5 years of professional experience in UI/UX design, with a significant focus on e-commerce platforms and conversion rate optimization.

Required Skills:

• Exceptional design craft with a strong portfolio showcasing modern e-commerce design, typography, spacing, hierarchy, and color theory.

• Deep experience in designing for e-commerce, including landing pages, product pages, and customer journeys that have demonstrated measurable business results.

• Proficiency in Conversion Rate Optimization (CRO) principles and practical application, including experience with A/B testing methodologies and interpreting user behavior data.

• High proficiency in Figma for creating production-ready designs, interactive prototypes, scalable design systems, and reusable components.

• Strong understanding of UI/UX fundamentals, including visual hierarchy, layout principles, accessibility standards (WCAG), interaction design, and mobile-first design strategies.

• Ability to design with clear outcomes in mind, balancing aesthetics with usability, clarity, engagement, and conversion goals.

• Experience working in a fast-paced startup environment, demonstrating the ability to move quickly, own projects, and collaborate effectively. Preferred Skills:

• Experience with e-commerce platforms such as Shopify, Webflow, or headless e-commerce solutions.

• Knowledge of performance optimization techniques and understanding of Core Web Vitals.

• Experience with UX writing or close collaboration with copywriters to ensure cohesive messaging.

• Background in CPG, food & beverage, or other Direct-to-Consumer (DTC) industries.

📝 Enhancement Note: The experience level is defined as Mid-Level, suggesting the company is looking for someone who can operate with autonomy but also contribute significantly to team efforts. The emphasis on a portfolio with measurable results is crucial for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio that clearly showcases substantial e-commerce design work.

• Case studies demonstrating the design process, including problem definition, ideation, design execution, and iteration based on data.

• Examples that highlight measurable performance improvements (e.g., conversion rate increases, AOV growth) resulting from design changes.

• Before-and-after redesigns that effectively illustrate the impact of design interventions.

• Prototypes that demonstrate user flows and interaction design capabilities. Process Documentation:

• Documented approach to user research and behavior analysis (e.g., how you use heatmaps, session recordings, analytics).

• Examples of how CRO hypotheses are translated into design concepts and test variations.

• Evidence of contribution to or creation of design systems and reusable components.

• Workflow outlining how designs are developed, iterated upon, and handed off to development.

📝 Enhancement Note: This section is critical for a UI/UX role with a CRO focus. Candidates must be prepared to show not just aesthetic skill but also a systematic, data-driven approach to design that demonstrably impacts business goals.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Mid-Level UI/UX Designer with CRO expertise in the United States, a competitive annual salary range is estimated between $85,000 and $115,000. This estimate accounts for the specialized CRO skills, e-commerce focus, and the fully remote nature of the position, reflecting market rates for similar roles in the US.

Benefits:

• Competitive Salary

• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees

• Family coverage available at employee cost

• 401(k) Retirement Plan

• Parental Leave

• Free Access to Javvy Products

• Career Growth Opportunities

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for flexibility given the fully remote nature. Operations-focused roles often require adaptability and responsiveness, especially within a fast-paced startup environment.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a Mid-Level UI/UX Designer in the United States with specialized CRO skills. Factors considered include the company's stated benefits package, the remote work arrangement, and the company's growth stage as a DTC brand expanding into retail.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically CPG/DTC focusing on better-for-you café favorites). Javvy Coffee Company operates at the intersection of café culture, convenience, and functional nutrition, aiming to disrupt traditional beverage markets with healthier alternatives.

Company Size: The description implies a growing startup that has successfully scaled from DTC to an omnichannel business, now expanding into major retail. This suggests a dynamic environment with a team likely ranging from 50-200 employees.

Founded: While the founding date isn't specified, the journey from a cult-favorite DTC brand to omnichannel expansion indicates a company that has navigated initial growth phases and is now entering a significant scaling period.

Team Structure:

• The Design team is growing, with this role being a key addition.

• Close collaboration is expected with Growth Marketing, Brand, Development, and fellow designers, indicating a cross-functional and integrated approach.

• The role reports into a Design leadership position, likely a Design Manager or Head of Design, within a structure that supports direct interaction with marketing and product teams. Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on Conversion Rate Optimization (CRO) and analyzing user behavior to inform design.

• A/B testing and continuous experimentation are core to the design and optimization process.

• Design is viewed as a critical growth engine for the e-commerce business.

• Agile or iterative design processes are likely employed to facilitate rapid testing and deployment.

Company Website: https://javvycoffee.com/

📝 Enhancement Note: The company's mission and product focus suggest a culture that values innovation, quality ingredients, and consumer well-being. The growth trajectory implies an opportunity to shape processes and contribute significantly to market expansion.

📈 Career & Growth Analysis

Operations Career Level: This UI/UX Designer role is positioned at a Mid-Level. It requires independent contribution, ownership of specific design projects within the e-commerce funnel, and the ability to mentor or guide junior designers if the team grows. The role is strategic in that it directly impacts revenue, making it a crucial part of the Go-To-Market (GTM) operations.

Reporting Structure: The designer will likely report to a Design Lead or Manager, working closely with Growth Marketing leads, Brand Managers, and Development teams. This structure facilitates direct input into growth strategies and e-commerce optimization efforts.

Operations Impact: The role's primary impact is on driving revenue through enhanced e-commerce conversion rates, improved average order value, and a more seamless customer journey. This is a direct contribution to the company's top-line growth and overall GTM success.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce CRO, user research, and advanced A/B testing methodologies.

• Leadership: Potential to grow into a Senior UI/UX Designer role, leading design initiatives, mentoring junior designers, and contributing to design strategy.

• Cross-functional Exposure: Gain valuable experience working across marketing, product development, and brand teams, understanding the broader business operations and GTM strategies.

• System Development: Play a significant role in evolving and scaling the company's design system and e-commerce platform capabilities.

📝 Enhancement Note: The "Career Growth Opportunities" listed in the original job description are directly applicable. The role offers a path to specialize in a high-demand area of e-commerce and digital product development, with potential for leadership as the company scales.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for employees to work from anywhere within the United States.

Office Location(s): While fully remote, the company's timezone alignment (America/Chicago mentioned) suggests potential for stronger collaboration with team members operating within similar time zones.

Workspace Context:

• A fully remote setup means the workspace is defined by the employee's home office environment.

• Collaboration will primarily occur through digital tools (Slack, Zoom, Figma, etc.), requiring strong asynchronous communication skills.

• The company fosters a "Collaborative, Fast-Paced Start-Up Environment," implying a culture of teamwork, quick iteration, and adaptability.

• Access to Javvy products is a perk, offering a tangible connection to the brand.

Work Schedule: Standard full-time hours (around 40 per week) are expected, but the remote nature often allows for some flexibility in structuring the workday, provided deadlines and collaboration needs are met. This flexibility is crucial for roles that involve deep focus work and iterative testing.

📝 Enhancement Note: The fully remote nature is a significant aspect of the work environment, demanding strong self-discipline and communication skills. The "fast-paced start-up environment" is a common descriptor for companies in growth phases, indicating a dynamic and potentially demanding but rewarding atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications and cultural fit. A strong resume and portfolio link are essential here.

• Portfolio Review & Design Challenge: Expect a deeper dive into your portfolio, focusing on e-commerce case studies, CRO impact, and your design process. A practical design challenge or take-home assignment may be given to assess skills in Figma, CRO thinking, and problem-solving for e-commerce scenarios.

• Team Interviews: Interviews with fellow designers and key stakeholders (e.g., Growth Marketing Manager, Product Manager) to evaluate collaboration style, technical skills, and strategic thinking.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and final offer details.

Portfolio Review Tips:

• Curate for Relevance: Prioritize e-commerce projects that demonstrate your ability to drive conversions and improve user experience.

• Showcase CRO Impact: Clearly articulate the problem, your design solution, and the measurable results achieved (e.g., percentage increase in conversion, AOV uplift). Use data visualization where possible.

• Detail Your Process: Explain your thought process, research methods, design iterations, and how you used data (analytics, heatmaps, A/B tests) to inform your decisions.

• Highlight Figma Proficiency: Demonstrate your ability to create comprehensive prototypes, design systems, and production-ready assets within Figma.

• Mobile-First Emphasis: Ensure your portfolio includes examples of strong mobile design and responsive strategies.

Challenge Preparation:

• Understand Javvy's Brand: Review their website, product offerings, and marketing to grasp their aesthetic and target audience.

• Anticipate CRO Scenarios: Prepare to address common e-commerce conversion bottlenecks (e.g., product page effectiveness, checkout friction, landing page performance).

• Practice Figma Skills: Be ready to quickly create mockups, prototypes, or design system components under timed conditions.

• Articulate Design Rationale: Be prepared to clearly explain why you made specific design choices, linking them to user needs and business objectives.

📝 Enhancement Note: The emphasis on CRO and measurable results in the portfolio review and challenge preparation is paramount. Candidates should prepare to quantify their impact and demonstrate a data-driven design methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary design tool for creating wireframes, high-fidelity mockups, interactive prototypes, and design systems. Proficiency is a strict requirement.

Analytics & Reporting:

• Website Analytics Tools: Experience with tools like Google Analytics is expected for understanding user behavior and tracking conversion metrics.

• User Behavior Tools: Familiarity with heatmaps and session recording tools (e.g., Hotjar, FullStory, Crazy Egg) is crucial for identifying usability issues and optimization opportunities.

CRM & Automation:

• E-commerce Platforms: Experience with platforms such as Shopify, Webflow, or headless e-commerce solutions is highly desirable for understanding the technical constraints and capabilities of the selling environment.

Other Potential Tools:

• Project Management Software: Tools like Asana, Trello, or Jira for managing design tasks and workflows.

• Communication Platforms: Slack, Zoom, Google Meet for team collaboration.

📝 Enhancement Note: Figma proficiency is explicitly called out as a core requirement. Familiarity with e-commerce platforms and user behavior analytics tools is essential for contributing effectively to CRO efforts.

👥 Team Culture & Values

Operations Values:

• Data-Driven Optimization: A core value likely driving decision-making, where design choices are validated through data and experimentation to achieve measurable business outcomes.

• Customer-Centricity: Designing experiences that meet user needs, enhance usability, and create a positive journey from discovery to post-purchase.

• Collaboration & Transparency: Working effectively across teams (Marketing, Brand, Development) and maintaining open communication channels in a remote setting.

• Speed & Agility: Embracing a fast-paced environment, iterating quickly, and adapting to changing business needs and market trends.

• Quality & Craftsmanship: Maintaining high standards for visual design, typography, and user experience, even under tight deadlines.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and project discussions involving Growth Marketing, Brand, and Development to ensure design aligns with broader business objectives.

• Asynchronous Communication: Proficient in using tools like Slack and email for effective communication in a remote setting, ensuring clarity and timely responses.

• Feedback Loop: Openness to receiving and providing constructive feedback on designs and processes to foster continuous improvement.

• Shared Ownership: A sense of collective responsibility for the success of e-commerce initiatives, where design plays a vital role in achieving shared goals.

📝 Enhancement Note: The company's culture is described as a "fast-paced start-up environment" with a focus on growth and measurable impact. This suggests a team that is proactive, results-oriented, and values collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to create visually appealing designs that also demonstrably improve conversion rates and user engagement, requiring a constant interplay between creative intuition and data analysis.

• Rapid Iteration in a Fast-Paced Environment: Navigating the demands of a startup that requires quick turnarounds on design projects while maintaining high quality and strategic thinking.

• Remote Collaboration: Ensuring effective communication and seamless collaboration with cross-functional teams and fellow designers in a fully remote setting.

• Evolving E-commerce Landscape: Staying abreast of emerging e-commerce trends, design best practices, and new technologies to keep Javvy's digital presence competitive.

Learning & Development Opportunities:

• Deep Dive into CRO: Opportunities to gain extensive hands-on experience in Conversion Rate Optimization, becoming a subject matter expert in e-commerce performance improvement.

• Evolving Design Systems: Contributing to and expanding a growing design system, which is a valuable skill for long-term career development in UI/UX.

• Cross-Functional Skill Building: Gaining exposure to marketing strategy, brand management, and e-commerce operations, broadening your understanding of business drivers.

• Industry Exposure: Potential to work with cutting-edge DTC and CPG brands, understanding the unique challenges and opportunities in these sectors.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities and the company's growth stage. The learning opportunities focus on skill enhancement in high-demand areas of digital product design and e-commerce strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing data to significantly improve a conversion rate on an e-commerce page. What was your process, and what were the key learnings?" (Focus on demonstrating analytical thinking, hypothesis generation, and impact).

• "How would you approach optimizing the product page for Javvy Coffee's best-selling product? Walk me through your process from identifying opportunities to proposing solutions." (Prepare to discuss user behavior analysis, design principles, and potential tests).

• "Given our brand's focus on 'better-for-you' and 'craveable,' how would you ensure our website design communicates both quality and desirability effectively?" (Focus on brand alignment and visual storytelling). Company & Culture Questions:

• "What excites you about Javvy Coffee's mission and products? How do you see your design skills contributing to our growth?" (Show genuine interest and connect your skills to their business goals).

• "Describe your experience working in a fast-paced startup. How do you manage multiple projects and prioritize tasks when deadlines are tight?" (Highlight adaptability, time management, and proactivity).

• "How do you stay updated on the latest UI/UX trends and CRO best practices, especially in the e-commerce and DTC space?" (Demonstrate a commitment to continuous learning). Portfolio Presentation Strategy:

• Structure with Impact: For each case study, clearly define the problem, your role, the solution, the process, and the measurable results (quantify whenever possible).

• Focus on Data: Emphasize how data (analytics, user feedback, A/B test results) informed your design decisions and led to positive outcomes.

• Showcase Figma Skills: Be prepared to briefly walk through your Figma files to show your organization, prototyping capabilities, and design system components.

• Tell a Story: Frame your projects as narratives that highlight your problem-solving abilities and strategic thinking, not just aesthetic execution.

• Tailor to Javvy: Highlight relevant e-commerce or DTC projects and explain how your skills align with Javvy's specific needs and brand.

📝 Enhancement Note: Interview preparation should heavily emphasize the CRO aspect and the ability to quantify design impact. Candidates should be ready to demonstrate strategic thinking beyond just visual design.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the provided link on Ashby. Ensure your resume is up-to-date and clearly highlights your relevant e-commerce and CRO experience.

• Portfolio Customization: Tailor your portfolio to prominently feature e-commerce projects, case studies demonstrating measurable conversion improvements, and examples of your Figma proficiency. Ensure it’s easily accessible and well-organized.

• Resume Optimization: Incorporate keywords from the job description such as "UI/UX Designer," "e-commerce," "CRO," "Figma," "A/B testing," "conversion rate optimization," and "customer journeys." Quantify achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, your approach to CRO, and how you use data to inform your decisions. Prepare specific examples from your portfolio that showcase your impact.

• Company Research: Thoroughly review Javvy Coffee's website, mission, and product offerings. Understand their target audience and brand messaging to demonstrate cultural fit and strategic understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.