UI UX Associate Specialist (60356)

📍 Job Overview

Job Title: UI UX Associate Specialist (60356)

Company: AAA Northeast

Location: Providence, RI

Job Type: Full Time

Category: Digital Services / Marketing Operations

Date Posted: 2026-09-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Execute and optimize email marketing campaigns, leveraging industry-leading tools for production, A/B testing, and performance analysis.

• Collaborate with marketing and business line partners to develop and implement strategic email marketing approaches aligned with best practices and business objectives.

• Analyze campaign results, distilling key insights into actionable recommendations for continuous improvement and ROI optimization.

• Develop and maintain responsive HTML email templates, ensuring adherence to CAN-Spam regulations and internal Club practices.

• Create and update process documentation (SOPs) for email marketing workflows, adapting to evolving business needs and technological advancements.

📝 Enhancement Note: While the title suggests UI/UX, the core responsibilities and required skills heavily lean into Email Marketing Operations, Campaign Management, and Digital Content Execution. The role focuses on the implementation and optimization of digital communication channels rather than pure user interface or user experience design. This is a critical distinction for operations professionals.

📈 Primary Responsibilities

• Execute end-to-end email marketing campaigns, including content scheduling, deployment, and quality assurance testing across various devices and browsers.

• Design, develop, and test responsive HTML email templates, ensuring cross-platform compatibility and optimal rendering.

• Conduct rigorous A/B testing on subject lines, content, calls-to-action, and send times to identify performance drivers and optimize engagement metrics.

• Perform routine database maintenance and data entry for email subscriber lists, ensuring accuracy and compliance with CAN-Spam regulations.

• Analyze campaign performance data (open rates, click-through rates, conversion rates, etc.) and generate comprehensive reports with data-driven recommendations for stakeholders.

• Collaborate with cross-functional teams, including marketing, IT, and business line representatives, to align email strategies with broader GTM initiatives and ensure seamless content integration.

• Develop and maintain detailed Process Documentation and Standard Operating Procedures (SOPs) for all email marketing activities, ensuring knowledge transfer and operational consistency.

• Manage vendor relationships and leverage Club software solutions such as Adobe Journey Optimizer, Adobe Campaign, and Atlassian Jira for campaign execution and project management.

• Monitor and ensure adherence to all Service Level Agreements (SLAs) and departmental deadlines, proactively identifying and mitigating potential risks.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on execution, data analysis, and process management within the digital marketing domain, aligning with a Marketing Operations or Digital Operations specialist role rather than a pure UI/UX designer.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, or a related field is typically expected for roles of this nature, especially with a focus on technical skills and strategic analysis.

Experience: 2-5 years of progressive experience in digital marketing, with a significant focus on email marketing campaign execution, optimization, and analysis. Experience in a role involving process documentation and workflow management is highly beneficial.

Required Skills:

• Demonstrated proficiency in email marketing best practices, demand generation strategies, and online marketing principles.

• Strong understanding of HTML and CSS for email template development and modification.

• Experience with email marketing platforms (e.g., Adobe Campaign, Adobe Journey Optimizer, or similar enterprise-level solutions).

• Proven ability to analyze campaign performance data, extract actionable insights, and present findings clearly and concisely.

• Excellent organizational and project management skills, with a strong ability to manage multiple tasks and deadlines in a fast-paced environment.

• Strong written and verbal communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.

• Experience with data entry, database maintenance, and spreadsheet management (e.g., Microsoft Excel, Google Sheets).

• Familiarity with email compliance regulations such as CAN-Spam. Preferred Skills:

• Knowledge of responsive design methodology and its application in email development.

• Experience with graphics software such as Photoshop, Illustrator, or InDesign for asset creation or modification.

• Familiarity with browser and device rendering testing services to ensure cross-platform compatibility.

• Experience working with project management and collaboration tools like Atlassian Jira.

• Understanding of A/B testing methodologies and experience in developing and executing test plans.

• Experience in developing content for tightly defined target audiences.

📝 Enhancement Note: The "Preferred Skills" section, particularly mentioning Adobe Journey Optimizer and Adobe Campaign, strongly suggests that candidates with direct experience in these specific enterprise-level marketing automation and campaign management tools will have a significant advantage. The emphasis on HTML/CSS and responsive design points towards a need for technical execution capabilities within the email marketing domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of executed email marketing campaigns, detailing the objectives, strategy, execution, and quantifiable results achieved.

• Include case studies demonstrating A/B testing initiatives, highlighting the hypotheses, methodologies, and impact on key metrics.

• Provide examples of HTML email templates developed, showcasing technical proficiency, responsiveness, and adherence to design best practices.

• Present examples of process documentation or SOPs created, illustrating clarity, comprehensiveness, and utility in standardizing operations.

• Demonstrate experience in data analysis, including sample reports or dashboards that visualize campaign performance and derive actionable insights. Process Documentation:

• Ability to create clear, concise, and actionable process documentation (SOPs) for email campaign workflows, from planning and development to execution and reporting.

• Experience in documenting database maintenance procedures, ensuring data integrity and compliance with regulations.

• Capability to document testing protocols for email quality assurance, A/B testing, and rendering across different platforms.

• Proficiency in updating and refining existing process documentation to reflect new technologies, evolving business needs, and industry best practices.

📝 Enhancement Note: For this role, a portfolio should emphasize practical application and measurable impact. Candidates should be prepared to walk through their contributions to specific campaigns, explain their optimization strategies, and articulate how their process documentation has improved efficiency or compliance.

💵 Compensation & Benefits

Salary Range: $66,500 - $83,500 annually. This range is competitive for an Associate Specialist role with 2-5 years of experience in the Providence, RI area, considering the required technical skills and responsibilities.

Benefits:

• Comprehensive Medical Coverage: Employer contributes up to 93% of premium costs.

• Dental and Vision Options: Additional coverage plans available.

• 401(k) Retirement Plan: Generous 6% company match, fully vested with contributions made every pay period.

• Paid Time Off: 3 weeks of vacation, 12 paid holidays, and 8 sick days annually.

• Volunteer Time: 48 hours of paid time off for volunteering annually.

• Additional Perks: Free AAA membership, insurance discounts, travel commission refund, up to $625 in Wellness Incentives, and up to $6,000 in tuition reimbursement.

• Compensation Structure: Includes competitive base pay, annual bonus opportunities, and potentially additional monthly or quarterly incentive compensation depending on the role.

Working Hours: Standard full-time position, likely 40 hours per week, with the possibility of flexibility depending on project needs and team collaboration requirements. The company emphasizes a "cameras on" approach during virtual meetings, indicating an expectation of active engagement during core working hours.

📝 Enhancement Note: The salary range is explicitly provided and falls within typical market rates for a digital marketing specialist with operational responsibilities in a mid-sized metropolitan area. The benefits package is robust, highlighting AAA Northeast's commitment to employee well-being and long-term financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Automotive, Travel, and Insurance. AAA Northeast operates as a diversified service provider, offering a wide array of member benefits and services. This multi-faceted industry context means the digital marketing efforts support a broad range of products and initiatives.

Company Size: AAA Northeast is a large organization, likely employing thousands of individuals across various departments and locations. This scale suggests well-established processes and potential for structured career progression, but also a need for clear communication and efficient operations to navigate complexity.

Founded: AAA Northeast has a long and rich history, founded over 120 years ago. This legacy provides a stable foundation and a trusted brand reputation, while the company's focus on "Future-Focused" initiatives and increasing digital presence indicates a commitment to innovation and adaptation.

Team Structure:

• The Digital Services department likely comprises specialists in various digital marketing disciplines, including email marketing, content creation, SEO/SEM, social media, and analytics.

• This role will report into a Digital Marketing Manager or a Head of Digital Services, with close collaboration expected with marketing strategists, content writers, and potentially broader GTM teams.

• Cross-functional collaboration is a key aspect, requiring strong partnerships with product marketing, IT, legal, and compliance teams to ensure campaigns are effective, compliant, and aligned with business goals. Methodology:

• Data-driven decision-making is central, with an emphasis on empirical data to inform marketing strategies and measure campaign effectiveness.

• Workflow planning and optimization are critical, particularly in managing the lifecycle of email campaigns and ensuring efficient execution through established processes.

• Automation and efficiency practices are likely employed through the use of sophisticated marketing technology stacks to streamline campaign deployment and analysis.

Company Website: https://www.northeast.aaa.com/

📝 Enhancement Note: AAA Northeast's long history combined with its forward-looking approach suggests a company that values both tradition and innovation. For operations professionals, this can translate to a stable work environment with opportunities to implement modern digital strategies and technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Associate Specialist," indicating a mid-level position suitable for individuals with 2-5 years of experience. It represents a step beyond entry-level roles, offering significant responsibility in executing and optimizing core digital operations. The focus is on hands-on execution and analysis within a specialized area of digital marketing.

Reporting Structure: The Associate Specialist will likely report to a Marketing Manager or a Senior Specialist within the Digital Services team. This provides a clear reporting line and opportunities for mentorship from experienced professionals. Collaboration with broader marketing and GTM teams is also a key aspect of the role.

Operations Impact: The role has a direct impact on member engagement, lead generation, and customer retention through the effective execution of email marketing campaigns. Optimizing these campaigns contributes to driving revenue, increasing brand loyalty, and supporting the overall business objectives of AAA Northeast across its diverse service offerings.

Growth Opportunities:

• Specialization: Develop deep expertise in email marketing automation, advanced analytics, and specific marketing technology platforms like Adobe Journey Optimizer, potentially leading to Senior Specialist or Managerial roles in Email Marketing or Digital Operations.

• Skill Development: Opportunities for world-class training and career path development within AAA Northeast, focusing on expanding knowledge in areas such as digital strategy, content optimization, and cross-functional project management.

• Leadership Potential: Through successful project execution, process improvement initiatives, and strong collaboration, individuals can demonstrate leadership potential for future advancement into team lead or management positions within the Digital Services department or related GTM functions.

📝 Enhancement Note: The "Associate Specialist" title suggests a role focused on executing defined processes and contributing to operational efficiency. Growth opportunities would likely involve taking on more complex projects, mentoring junior team members, and potentially moving into strategic planning or management roles within the operations or digital marketing functions.

🌐 Work Environment

Office Type: This is a hybrid role, indicating a blend of in-office and remote work. AAA Northeast emphasizes a "cameras on" approach during virtual meetings, suggesting a culture that values presence and engagement regardless of location.

Office Location(s): The primary office location is Providence, RI. This suggests a physical workspace equipped for collaboration and focused work, with access to necessary office resources.

Workspace Context:

• Collaborative Environment: The hybrid model and "cameras on" policy foster a collaborative spirit, encouraging active participation and connection among team members, whether in person or remote.

• Operations Tools & Technology: Access to industry-standard operations tools and marketing technology, including Adobe Campaign, Adobe Journey Optimizer, and Atlassian Jira, will be integral to daily tasks and project management.

• Team Interaction: Opportunities for regular interaction with colleagues through team meetings, project discussions, and cross-functional collaborations, both in scheduled virtual sessions and ad-hoc communications.

Work Schedule: The role is Full Time, likely adhering to a standard 40-hour work week. While hybrid, the expectation of active participation in virtual meetings suggests core hours where team members are generally available and engaged.

📝 Enhancement Note: The hybrid nature of the role, coupled with the emphasis on virtual meeting engagement, indicates a modern work environment that balances flexibility with the need for team cohesion and productive collaboration. Operations professionals should be comfortable with both independent remote work and in-office collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess alignment with the core requirements, particularly experience with email marketing, HTML/CSS, and relevant platforms.

• Technical/Skills Assessment: Likely includes a discussion or practical exercise focused on HTML/CSS coding for email, A/B testing strategy, or data analysis of campaign results. Be prepared to discuss your approach to optimizing email performance.

• Behavioral Interview: Questions will assess your soft skills, including organizational abilities, project management approach, communication style, and ability to work in a fast-paced, collaborative, and potentially remote team environment. Focus on examples demonstrating problem-solving and adaptability.

• Portfolio Review: A crucial stage where you will present selected examples from your portfolio. This is an opportunity to showcase your campaign execution, optimization strategies, process documentation, and data analysis skills.

• Final Interview: May involve meeting with a hiring manager or senior leadership to discuss your overall fit, career aspirations, and understanding of AAA Northeast's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong examples that best represent your capabilities in email campaign execution, A/B testing, and data-driven optimization.

• Quantify Impact: For each example, clearly state the objective, your specific role and contributions, the strategies implemented, and the measurable results (e.g., increased open rates by X%, improved CTR by Y%, generated Z leads).

• Showcase Process: Include a sample of your process documentation (SOP) or a description of how you approach workflow standardization. Highlight its benefits.

• Explain Technical Choices: Be ready to discuss your HTML/CSS choices, responsive design considerations, and why you opted for specific A/B testing approaches.

• Company Relevance: Briefly explain how your past experiences and skills can directly benefit AAA Northeast's digital marketing efforts and address their specific needs.

Challenge Preparation:

• HTML/CSS Coding Challenge: You might be asked to create or modify an email template within a given timeframe, testing your ability to write clean, efficient, and responsive code.

• Campaign Analysis Exercise: You could be given sample campaign data and asked to analyze it, identify key trends, and propose optimization strategies.

• Process Documentation Task: A hypothetical scenario might be presented, requiring you to outline the steps for a new email campaign process or to improve an existing one.

📝 Enhancement Note: The emphasis on a portfolio review and potential practical exercises underscores the hands-on nature of this role. Candidates should prepare to demonstrate their technical skills, analytical capabilities, and ability to articulate their process and results effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Email Marketing Platforms: Adobe Campaign / Adobe Journey Optimizer (large plus, experience with similar enterprise platforms like Salesforce Marketing Cloud, HubSpot Marketing Hub, Mailchimp Enterprise is valuable).

• Project Management & Collaboration: Atlassian Jira (primary tool mentioned, experience with Asana, Trello, Monday.com also beneficial).

• Coding & Development: HTML, CSS (essential), JavaScript (beneficial for dynamic content).

• Graphics Software: Adobe Photoshop, Illustrator, InDesign (preferred, for asset creation/modification).

Analytics & Reporting:

• Email Analytics: In-platform reporting from Adobe Campaign/Journey Optimizer, Google Analytics (for website traffic and conversion tracking post-click).

• Data Analysis Tools: Microsoft Excel / Google Sheets (for data manipulation and basic analysis), potentially SQL for more advanced data extraction if available.

• Dashboarding Tools: Experience with creating or interpreting dashboards (e.g., Tableau, Power BI, Looker) is a plus for visualizing campaign performance.

CRM & Automation:

• CRM: Familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) is helpful for understanding customer data integration and segmentation, though not explicitly listed as a primary tool.

• Automation: Experience with marketing automation workflows within platforms like Adobe Journey Optimizer.

📝 Enhancement Note: Proficiency with Adobe Campaign and Adobe Journey Optimizer is a significant differentiator and likely a key technical requirement. Candidates should be prepared to discuss their experience with these or comparable enterprise-level marketing automation and CRM systems.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: Emphasis on using empirical data and analytics to inform all marketing decisions, measure campaign success, and drive continuous improvement.

• Efficiency & Optimization: A strong focus on streamlining workflows, automating tasks where possible, and optimizing processes to maximize ROI and achieve business objectives.

• Collaboration & Transparency: AAA Northeast promotes a highly collaborative environment, valuing connection, transparency, and trust. The "cameras on" policy for virtual meetings underscores the importance of active engagement and shared accountability.

• Customer Focus: Maintaining strong internal customer service skills and understanding the needs of business lines to deliver effective email marketing solutions that serve members and drive business growth.

• Adaptability & Innovation: Embracing change, responding to various situations in a fast-paced environment, and contributing to new business offerings and an increasing digital presence.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, IT, product, and other business units to ensure alignment and successful execution of campaigns.

• Process Review & Feedback: A culture that likely encourages feedback loops to refine processes, improve campaign performance, and share best practices.

• Knowledge Sharing: Encouraging the sharing of insights, learnings from A/B tests, and effective strategies to build collective expertise within the team.

📝 Enhancement Note: The emphasis on "cameras on" and active participation highlights a culture that values engagement and team cohesion, even in a hybrid environment. Operations professionals who thrive in collaborative settings and are comfortable contributing actively in meetings will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Execution & Strategy: Effectively managing day-to-day campaign execution while also contributing to strategic email marketing initiatives and optimization recommendations.

• Technical Complexity: Navigating the intricacies of email platform functionalities, HTML/CSS coding for diverse email clients, and ensuring consistent rendering across various devices and browsers.

• Data Interpretation: Gleaning meaningful intelligence and behavioral inferences from campaign data to drive significant improvements in marketing performance and profitability.

• Regulatory Compliance: Staying current with and adhering to evolving email marketing regulations (e.g., CAN-Spam, GDPR if applicable) and internal Club practices.

Learning & Development Opportunities:

• Platform Expertise: Deepening knowledge and mastery of Adobe Journey Optimizer and Adobe Campaign, potentially leading to certifications or advanced usage skills.

• Data Analytics & Insights: Developing advanced data analysis techniques to uncover deeper customer insights and predict campaign performance.

• Digital Marketing Strategy: Expanding understanding of broader digital marketing disciplines and how email marketing integrates into the overall GTM strategy.

• Process Improvement: Leading initiatives to further optimize email marketing workflows, implement new automation strategies, and enhance documentation standards.

📝 Enhancement Note: This role presents an opportunity to become a specialist in a critical digital marketing channel, leveraging sophisticated tools. The challenges lie in mastering these tools, translating data into actionable strategies, and ensuring operational excellence in a regulated environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a successful email marketing campaign you managed from conception to completion. What were the key objectives, your strategy, and the measurable results? How did you optimize performance?" (Focus on campaign lifecycle, strategic thinking, and quantifiable outcomes.)

• "Walk me through your process for developing and testing a new HTML email template. What considerations do you make for responsiveness and cross-client compatibility?" (Demonstrate technical proficiency and attention to detail.)

• "How do you approach analyzing campaign data to identify areas for optimization? Provide an example of a time you used data to significantly improve email performance." (Highlight analytical skills and data-driven decision-making.)

• "Imagine we need to create a new SOP for managing our subscriber database for compliance. What key steps would you include in this process documentation?" (Showcase understanding of process documentation and regulatory awareness.) Company & Culture Questions:

• "Based on your research, what do you see as AAA Northeast's biggest opportunities or challenges in digital marketing, and how can email marketing contribute?" (Demonstrate research and strategic alignment.)

• "How do you prefer to collaborate with cross-functional teams, such as marketing strategists or IT? How do you ensure clear communication and alignment?" (Assess collaboration and communication skills.)

• "Describe a time you had to adapt to a rapidly changing situation or a new technology in a previous role. How did you handle it?" (Evaluate adaptability and problem-solving in a dynamic environment.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the problem, your solution (strategy/execution), and the result (quantified impact).

• Highlight Your Role: Be specific about your contributions, especially in terms of campaign management, optimization, and process development.

• Showcase Technical Skills: Be prepared to discuss your HTML/CSS code, A/B testing rationale, and data analysis methodology.

• Demonstrate Process Acumen: Explain how your process documentation or workflow improvements contributed to efficiency, compliance, or better outcomes.

• Engage Your Audience: Make eye contact, speak clearly, and be ready to answer questions thoughtfully.

📝 Enhancement Note: Interview preparation should focus on bridging your past experience with the specific requirements of this role, particularly regarding email marketing operations, technical skills (HTML/CSS, Adobe platforms), and data analysis for optimization.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Paycom portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with email marketing campaigns, HTML/CSS coding, A/B testing, data analysis, and proficiency with platforms like Adobe Campaign/Journey Optimizer.

• Resume Optimization: Ensure your resume clearly articulates achievements using quantifiable metrics. Use keywords from the job description such as "email marketing," "campaign execution," "optimization," "HTML," "CSS," "data analysis," and "Adobe Campaign/Journey Optimizer."

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result), especially for behavioral questions. Prepare to present your portfolio with clear explanations of your contributions and impact.

• Company Research: Familiarize yourself with AAA Northeast's services, recent initiatives, and their digital presence. Understand their brand values and how your role contributes to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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