UI Designer – Brand UI team

📍 Job Overview

Job Title: UI Designer – Brand UI team

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Product Design / UI Design / Brand Design

Date Posted: October 04, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the evolution of Wix's core product visual language and scalable UI solutions through expert UI and Brand Design.

• Create and refine UI components, patterns, and layouts, ensuring consistency across Wix's broader design systems.

• Collaborate closely with Product Designers, UX teams, and Brand/Marketing to integrate brand principles seamlessly into product experiences.

• Design a wide spectrum of visual product elements, including complex UI, motion graphics, interactions, and AI-driven interfaces.

• Impact millions of users globally by bridging the gap between Wix's product functionality and its distinct brand identity.

📝 Enhancement Note: While the raw input specifies "UI Designer – Brand UI team," this role clearly operates at the intersection of Product Design, Visual Design, and Brand Design, with a strong emphasis on systems thinking and scalability. The "Brand UI team" designation suggests a horizontal function focusing on overarching visual consistency and brand integration across multiple product lines, rather than a feature-specific role. This requires a candidate who can manage complexity and ambiguity, making it a strategic role within Wix's design organization.

📈 Primary Responsibilities

• Design and evolve comprehensive visual UI languages and scalable design solutions that span across various Wix products.

• Develop and refine UI components, patterns, layouts, and product experiences, with a keen awareness of their impact on broader design systems and user journeys.

• Engage in the design of diverse visual product experiences, including intricate product UIs, engaging motion graphics, interactive elements, loading animations, illustration systems, and emerging AI experiences.

• Foster strong collaborative relationships with Product Designers, UX teams, Product Managers, developers, Design System teams, and Brand and Marketing designers throughout the entire design lifecycle.

• Translate product requirements, core brand principles, and existing visual foundations into clear, well-considered, and scalable product experiences that resonate with users.

• Proactively identify opportunities to meaningfully and functionally integrate Wix's brand identity into the product experience, thereby strengthening the connection between product and brand.

• Navigate and resolve complex, often ambiguous design challenges by bringing clarity, consistency, and a distinct visual perspective to cross-product initiatives.

📝 Enhancement Note: The responsibilities highlight a "systems thinking" approach, emphasizing the need for designers to consider the broader impact of their work across multiple products and the design system. The mention of "AI experiences," "motion," and "illustration systems" indicates a forward-looking role that requires versatility and adaptability to new design modalities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design principles, Visual Communication, or a related field is implied by the nature of the role.

Experience: 2+ years of hands-on experience in Product Design, UI Design, or a comparable digital product design capacity, preferably within a high-tech company, a fast-paced startup, or a reputable design agency.

Required Skills:

• Exceptional visual craft and meticulous attention to detail, demonstrably showcased in a strong portfolio of polished digital interfaces.

• Profound understanding of design systems, including UI patterns, components, visual hierarchy, typography, layout principles, and interaction design.

• Robust systems-thinking capabilities, enabling the ability to comprehend and manage the interconnectedness of individual design decisions with larger products, user experiences, and visual ecosystems.

• High proficiency in Figma, with proven experience working within and contributing to complex design systems and component libraries.

• Confidence and practical experience utilizing AI tools as an integral part of the design workflow and process.

• Excellent collaboration and communication skills, characterized by curiosity, flexibility, and the capacity to thrive in dynamic, fast-moving environments where solutions may not always be pre-defined. Preferred Skills:

• Experience designing AI-powered product experiences.

• Familiarity with motion design principles and their application in digital interfaces.

• Experience in developing or working with illustration systems.

• Background in interaction design, with a focus on creating engaging user flows.

📝 Enhancement Note: The requirement for "2+ years of experience" suggests an intermediate level, where candidates are expected to operate with a degree of autonomy and contribute strategically. The emphasis on "complex design systems" and "AI tools" indicates a need for advanced technical skills and a forward-thinking mindset. The preference for motion, interaction, and illustration design points towards a role that values a holistic approach to visual product design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2 years of professional design work, with a strong emphasis on UI and Brand Design projects.

• Demonstrations of exceptional visual craft, meticulous attention to detail, and the ability to deliver polished, high-fidelity digital interfaces.

• Case studies that clearly articulate your systems-thinking approach, detailing how you've considered the impact of design decisions across broader products and design systems.

• Examples of UI component design, pattern creation, and layout solutions, highlighting scalability and consistency.

• Evidence of proficiency in Figma, including contributions to or utilization of complex design systems and component libraries.

• Specific projects or examples demonstrating the integration of brand identity within product interfaces.

• (If applicable) Examples of work involving AI tools in the design process, motion design, interaction design, or illustration systems. Process Documentation:

• For each portfolio piece, clearly outline the design process followed, from initial concept and research to final implementation.

• Detail the problem statement, design challenges, and the specific objectives you aimed to achieve.

• Explain your rationale behind key design decisions, particularly those related to visual language, component design, and brand integration.

• Showcase iterative design processes, including user feedback incorporation and design refinement stages.

• Quantify impact where possible, using metrics related to user engagement, consistency improvements, or brand alignment.

📝 Enhancement Note: For a role focused on brand UI and design systems, the portfolio must go beyond aesthetics. It needs to demonstrate a deep understanding of design systems, component-based design, and the ability to translate brand guidelines into functional product elements. Case studies should explicitly detail how the candidate approached scalability, consistency, and cross-product impact.

💵 Compensation & Benefits

Salary Range: For a UI Designer with 2-5 years of experience in Tel Aviv, Israel, the estimated annual salary range is typically between ₪160,000 and ₪240,000 (approximately $43,000 - $65,000 USD, subject to currency fluctuations). This estimate is based on industry benchmarks for similar roles in Tel Aviv's tech sector, considering the cost of living and demand for skilled design professionals.

Benefits:

• Comprehensive health insurance, including medical, dental, and vision coverage.

• Generous paid time off, including vacation days, sick leave, and public holidays.

• Professional development opportunities, such as workshops, conferences, and access to learning resources to enhance design skills.

• Potential for stock options or bonuses, reflecting company performance and individual contribution.

• Employee assistance programs and wellness initiatives.

• Commuting assistance or subsidized public transport options.

• Access to Wix's internal design community and knowledge-sharing sessions.

Working Hours: The standard working hours are typically 40 hours per week, with flexibility often provided for specific tasks and project needs, aligning with a full-time, on-site work arrangement.

📝 Enhancement Note: Salary ranges for Tel Aviv can vary significantly based on the specific company's compensation philosophy, the candidate's exact experience, and the negotiation outcome. The provided range is a general estimate for a mid-level UI Designer in a reputable tech company. Benefits are standard for the Israeli tech industry, with a strong emphasis on health and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wix operates within the highly competitive Software & Technology sector, specifically focusing on web development and online presence solutions for small and medium-sized businesses. This industry context means a constant drive for innovation, user-centric design, and scalable solutions to cater to a massive, diverse user base.

Company Size: Wix is a large, publicly traded company with thousands of employees globally. This scale implies established processes, significant resources, and opportunities for impact across a broad user base, while also requiring adaptability within specialized teams.

Founded: Wix was founded in 2006. With a history spanning nearly two decades, it has evolved from a startup into a global technology leader, indicating a culture that balances innovation with sustained growth and product evolution.

Team Structure:

• The Brand UI team is described as a small, cross-functional design unit with a horizontal reach across Wix.

• It collaborates closely with multiple Product and UX teams, the central Design System team, and Brand and Marketing departments.

• The team's work sits at the intersection of Product Design, Visual Design, Design Systems, and Brand, suggesting a collaborative environment where diverse design disciplines converge. Methodology:

• Data-Driven Design: While not explicitly stated for this team, Wix as a whole emphasizes data-driven product development, suggesting insights from user behavior and performance metrics likely inform design decisions.

• Systems Thinking & Scalability: A core methodology for this team involves creating and evolving visual systems and scalable UI patterns that can be applied consistently across numerous products.

• Brand Integration: A key methodology is actively seeking and implementing ways to weave Wix's brand identity meaningfully into the product experience, moving beyond superficial branding.

Company Website: https://www.wix.com/

📝 Enhancement Note: The "Design Guild" description provides additional context about Wix's broader design organization, highlighting a commitment to visual quality, brand strategy, and diversity. This suggests that the Brand UI team operates within a supportive, design-focused ecosystem.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UI Designer with a specialization in Brand UI. It requires 2-5 years of experience, indicating a level beyond entry-level where individuals are expected to contribute independently to design solutions, understand complex systems, and collaborate effectively with cross-functional teams. The scope of work across multiple products suggests potential for significant impact and visibility.

Reporting Structure: The Brand UI team is described as a "small, cross-functional design team working horizontally across Wix." While the direct reporting manager isn't specified, it's likely the UI Designer reports to a Design Lead or Manager within the Brand UI team, who in turn may report to a Director or VP of Design. The horizontal nature of the team means significant interaction with leads and stakeholders from various Product and UX teams.

Operations Impact: The UI Designer's impact is substantial, directly influencing the visual quality, consistency, and brand perception of Wix's core products. By creating scalable UI solutions and integrating brand identity, this role helps millions of users connect with Wix on a deeper visual and emotional level, contributing to user engagement, product adoption, and overall brand strength.

Growth Opportunities:

• Specialization: Deepen expertise in areas like advanced design systems, motion design, AI-driven design interfaces, or illustration systems.

• Leadership: Progress to a Senior UI Designer or Lead UI Designer role, potentially managing projects or mentoring junior designers.

• Cross-Functional Mobility: Transition into roles within specific Product Design teams, Design System teams, or Brand Strategy departments, leveraging acquired cross-product experience.

• Skill Expansion: Develop skills in areas such as UX research, product strategy, or even brand management, given the role's proximity to brand initiatives.

📝 Enhancement Note: The role's horizontal nature and focus on core products suggest that success here can provide a broad understanding of Wix's ecosystem, which is a strong foundation for future growth into more senior or specialized design leadership positions.

🌐 Work Environment

Office Type: Wix operates with an on-site work arrangement. This typically means working from a physical Wix office location, fostering in-person collaboration, spontaneous idea exchange, and a strong team presence.

Office Location(s): The primary location for this role is Tel Aviv, Israel. Wix has a significant presence in Tel Aviv, with modern office spaces designed to facilitate collaboration and innovation.

Workspace Context:

• Collaborative Environment: The office setup likely encourages interaction, with open-plan areas, meeting rooms, and common spaces designed for team discussions and brainstorming sessions.

• Tools & Technology: Designers will have access to industry-standard design software (e.g., Figma), high-performance workstations, and potentially specialized hardware for motion or interaction design.

• Team Interaction: Close proximity to colleagues within the Brand UI team, as well as regular interaction with Product Designers, UX researchers, developers, and brand strategists, will be a daily occurrence.

Work Schedule: The standard work schedule is likely aligned with typical business hours (e.g., 9 AM to 6 PM), with a 40-hour work week. However, the fast-paced tech environment may offer some flexibility for task completion and project deadlines, especially for on-site roles.

📝 Enhancement Note: An on-site role in a major tech hub like Tel Aviv implies a dynamic and potentially fast-paced work environment. The emphasis on collaboration suggests that the office space is designed to support team-based design processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and alignment with the role.

• Portfolio Presentation & Design Challenge: You will likely be asked to present your portfolio, discussing specific projects, your design process, and how you approach systems thinking and brand integration. A design challenge, either take-home or live, may be given to assess your problem-solving skills, visual craft, and ability to work within Wix's design principles.

• Hiring Manager/Team Interview: A discussion with the hiring manager and potentially other senior designers or product stakeholders to delve deeper into your experience, collaboration style, and cultural fit.

• Final Interview: Potentially with a design lead or director to discuss strategic thinking, career aspirations, and overall fit within the Wix design organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UI design, brand integration, and systems thinking skills relevant to this role.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, and the impact of your design solutions. Use visuals effectively to support your narrative.

• Highlight Systems Thinking: Explicitly demonstrate how you considered scalability, consistency, and the broader design system in your projects. Show examples of components, patterns, or guidelines you developed or worked with.

• Showcase Brand Integration: If possible, include projects where you successfully integrated brand identity into product interfaces. Explain your rationale and the outcome.

• Figma Proficiency: Be prepared to discuss your workflow in Figma, how you leverage its features for complex systems, and your experience with component libraries.

• AI Tool Usage: If you have experience using AI tools in your design process, be ready to share specific examples and how they enhanced your workflow or outcomes.

Challenge Preparation:

• Understand Wix's Products: Familiarize yourself with Wix's platform, its various products, and its overall brand aesthetic.

• Practice Design System Thinking: Be ready to discuss how you would approach designing a new component or pattern for a system, considering its impact across multiple products.

• Brand Application: Consider how you would apply brand principles to a new feature or product within Wix.

• Time Management: If given a take-home challenge, manage your time effectively to deliver a polished and well-reasoned solution. For live challenges, focus on articulating your thought process clearly.

📝 Enhancement Note: The emphasis on a "Brand UI team" means the portfolio review will likely scrutinize not just UI execution but also the candidate's ability to think holistically about brand consistency across a large product ecosystem. Demonstrating an understanding of design systems and brand strategy will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill and is the primary tool for UI design, prototyping, and collaboration within design systems. Proficiency is expected for creating and refining components, layouts, and user interfaces.

• AI Design Tools: Experience with AI tools as part of the design process is a preferred skill, suggesting their integration into workflows for tasks like ideation, content generation, or design exploration.

Analytics & Reporting: While not explicitly listed for this role, UI Designers at Wix likely interact with:

• Product Analytics Platforms: Tools like Amplitude or Mixpanel might be used to understand user behavior and the impact of design changes on key metrics.

• A/B Testing Tools: Platforms that facilitate testing different design variations to optimize user experience and conversion rates.

CRM & Automation: This is less directly relevant to the UI Designer's core function but understanding how design impacts user journeys within CRM or marketing automation tools could be beneficial.

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the technical stack expected for this role. A strong UI Designer in this context must be adept at leveraging these tools for efficient and effective design system management and brand integration.

👥 Team Culture & Values

Operations Values:

• Visual Excellence & Craftsmanship: A strong emphasis on high-quality visual design, meticulous attention to detail, and polished execution is fundamental to the Brand UI team's mission.

• Systems Thinking & Consistency: Valuing the ability to see the bigger picture, ensuring that design solutions are scalable, consistent across products, and contribute to a cohesive overall experience.

• Brand Integration & Identity: A core value is the meaningful incorporation of Wix's brand identity into product experiences, fostering a stronger connection between users and the brand.

• Collaboration & Cross-Functional Partnership: Embracing teamwork and effective communication with Product Designers, UX, Developers, and Brand/Marketing teams to achieve shared goals.

• Innovation & Adaptability: A willingness to explore new design modalities like AI, motion, and illustration, and adapt to evolving design challenges in a fast-paced environment.

Collaboration Style:

• Horizontal Collaboration: The team's function requires extensive collaboration with numerous product teams, acting as a central resource for brand UI consistency and best practices.

• Partnership with Design Systems: Close working relationships with the core Design System team are essential for aligning on components, patterns, and evolving the visual language.

• Feedback Integration: An open approach to receiving and providing constructive feedback to improve designs and foster collective learning.

📝 Enhancement Note: The values emphasize a blend of aesthetic rigor, strategic thinking about systems and brand, and strong interpersonal skills. This indicates a team that is both creatively driven and highly collaborative.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Product Needs: Effectively merging Wix's brand identity with the functional requirements and user experience goals of diverse product lines.

• Maintaining Consistency at Scale: Ensuring visual consistency across a vast and evolving product suite, which requires robust design systems and meticulous execution.

• Navigating Ambiguity: Working on cross-product initiatives where solutions are not always clearly defined, requiring proactive problem-solving and a strong point of view.

• Keeping Pace with Innovation: Integrating new design modalities like AI-powered experiences, motion, and advanced illustration into product UIs while maintaining brand coherence.

Learning & Development Opportunities:

• Advanced Design System Expertise: Deepen knowledge in managing, contributing to, and evolving complex design systems.

• Exploration of New Design Mediums: Gain hands-on experience with motion design, interaction design, illustration systems, and AI-driven design tools.

• Cross-Product Exposure: Develop a comprehensive understanding of Wix's product ecosystem and how design contributes to different user journeys.

• Brand Strategy Insights: Learn more about brand development and how visual elements translate into a strong, cohesive brand identity across digital products.

📝 Enhancement Note: The challenges presented are inherent to a role that operates horizontally across a large organization. Successfully navigating these challenges offers significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with specific product requirements. How did you approach it, and what was the outcome?" (Focus on demonstrating your ability to integrate brand and product needs seamlessly.)

• "How do you approach designing scalable UI components for a large design system? Walk us through your process and considerations." (Highlight your systems thinking, understanding of component libraries, and Figma proficiency.)

• "Imagine Wix is launching a new AI-powered feature. How would you approach designing the UI for this feature, considering both user experience and brand consistency?" (Showcase your forward-thinking approach, understanding of AI interfaces, and brand integration skills.)

• "Describe a complex or ambiguous design problem you faced in a previous role. How did you bring clarity and structure to it?" (Emphasize your problem-solving methodology, collaboration, and ability to deliver clear solutions.) Company & Culture Questions:

• "What interests you about Wix's Brand UI team specifically, and how do you see your skills contributing to our mission?" (Research the team's focus and articulate your alignment.)

• "How do you stay updated on the latest UI design trends, design systems, and AI tools in the industry?" (Demonstrate your commitment to continuous learning.)

• "How do you approach collaboration with product managers, developers, and other designers?" (Highlight your teamwork and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your specific role and contributions, your design process, key decisions, and the final outcome/impact.

• Emphasize Systems & Brand: Explicitly point out how your work demonstrates an understanding of design systems, scalability, and brand integration. Use visual cues in your slides to highlight these aspects.

• Showcase Figma Mastery: Be prepared to discuss your Figma workflow, how you use components, variants, auto-layout, and prototyping to create efficient and robust designs. Mention any experience with design system tooling.

• Discuss AI Integration: If applicable, clearly articulate how you used AI tools in your process and the benefits derived.

• Be Ready for Q&A: Anticipate questions about your design choices, alternative solutions you considered, and how you handle feedback.

📝 Enhancement Note: The interview process will likely test not only your design skills but also your strategic thinking, collaborative abilities, and understanding of how design contributes to both product success and brand strength at a company like Wix.

📌 Application Steps

To apply for this UI Designer position:

• Submit your application through the provided link on the Wix jobs portal.

• Tailor your Resume: Highlight your 2-5 years of relevant UI Design and Product Design experience, specifically mentioning your work with design systems, Figma, and any experience with AI tools, motion, or illustration. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating exceptional visual craft, systems thinking, brand integration, and proficiency in Figma. Select your strongest work that aligns with the role's requirements.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on clear storytelling, the rationale behind your design decisions, and how you address scalability, consistency, and brand impact.

• Research Wix: Familiarize yourself with Wix's products, brand identity, and their approach to design. Understand the "Brand UI team's" specific role and mission within the company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.