Web Designer (6-month contract)

📍 Job Overview

Job Title: Web Designer (6-month contract)

Company: Stravito

Location: Remote (Within European Time Zones)

Job Type: FULL_TIME (Contract)

Category: Web Design & Development / Marketing Operations

Date Posted: 2026-10-04

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop key sections of Stravito's public website, including campaign landing pages, from concept to deployment.

• Implement and maintain the company's HubSpot theme, ensuring consistency, performance, and accessibility across all web properties.

• Collaborate closely with the marketing team to translate campaign briefs and positioning into high-converting web pages.

• Develop reusable modules and custom code (HTML, CSS, JavaScript) to support rapid campaign deployment and optimize user experience.

• Drive the technical and visual aspects of the website, ensuring it aligns with Stravito's brand identity and strategic goals.

📝 Enhancement Note: This role is a contract position focused on website design and development, with a strong emphasis on marketing campaign execution and conversion optimization within the B2B software sector. The ideal candidate will possess a dual skillset in visual design and front-end development.

📈 Primary Responsibilities

• Design and build new pages, campaign landing pages, and sections for stravito.com, managing the entire process from initial sketch to live deployment.

• Translate marketing briefs and strategic positioning into effective, user-centric web pages that drive engagement and conversions.

• Develop and maintain reusable modules within the HubSpot theme to empower the marketing team to launch campaigns efficiently.

• Write clean, hand-written HTML, CSS, and JavaScript for custom interactive elements and functionalities not covered by existing modules.

• Prioritize and implement performance optimization and accessibility best practices as integral parts of the design and development process.

• Document all built components and site structure thoroughly to ensure a seamless handover at the end of the contract period.

• Collaborate with the Creative Director for art direction and the Visual Designer for asset creation, while independently managing the execution of web design and development tasks.

📝 Enhancement Note: The core responsibilities highlight a need for a self-sufficient individual capable of end-to-end website development, with a clear focus on supporting marketing initiatives and ensuring a high-quality user experience. The emphasis on documentation and handover indicates a structured approach to project management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and skills is essential.

Experience: Several years of professional experience where visual design and front-end coding responsibilities were integrated on the same web projects.

Required Skills:

• Proficiency in visual and typographic design, with the ability to articulate design decisions based on aesthetic principles and user experience.

• Fluent in HTML and CSS, including modern layout techniques and responsive design.

• Competent in JavaScript for implementing interactive elements and dynamic features.

• Experience with React or a similar JavaScript framework, with the ability to become productive in a React codebase quickly.

• Ability to self-manage, prioritize tasks, and maintain clear communication with stakeholders without constant supervision.

• Experience building landing pages efficiently, utilizing reusable modules and custom solutions as appropriate. Preferred Skills:

• Experience with HubSpot and its theming language, HubL.

• Motion and interaction design skills, demonstrated through code or tools like After Effects.

• Prior experience with marketing websites for B2B software companies.

• A personal portfolio website showcasing your design and coding capabilities.

• Familiarity with AI tools and their application in design or development workflows.

📝 Enhancement Note: The qualifications emphasize a hybrid role requiring both strong design sensibilities and robust front-end development skills. React proficiency is highlighted as a key technical requirement, with HubSpot/HubL being a significant advantage due to the company's technology stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 2-3 live websites where you were responsible for both visual design and coding.

• For each site, provide specific details on your design contributions and the code you personally wrote.

• Demonstrate a clear understanding of how your design and development choices contributed to the site's objectives, particularly in campaign landing pages.

• Highlight examples of reusable modules or efficient development patterns employed. Process Documentation:

• Evidence of structured documentation practices for web development projects, ensuring clarity for future maintenance or handover.

• Examples of how you approach performance optimization and accessibility, treating them as integrated design challenges rather than afterthoughts.

• Demonstrated ability to work within an existing theme (HubSpot) and contribute to its structure and best practices.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing a hands-on approach and direct contribution to both the aesthetic and functional aspects of live websites. The focus is on tangible proof of combined design and coding skills, particularly in the context of marketing-driven web development.

💵 Compensation & Benefits

Salary Range: As this is a 6-month contract role, compensation will likely be structured as a competitive hourly rate or fixed project fee, commensurate with experience and location within European time zones. Given the required skills in React, HTML, CSS, JavaScript, and HubSpot, and the mid-level experience expectation, a typical range for a contractor in Western Europe could be €40-€65 per hour, or its equivalent in GBP or SEK.

Benefits:

• Contract position offering flexibility and project-based work.

• Fully remote work arrangement, allowing for work-life balance and geographic flexibility within specified time zones.

• Opportunity to work with a cutting-edge AI company focused on strategic intelligence.

• Collaboration with a dynamic marketing and creative team.

• Potential for significant impact on the company's public-facing brand presence.

Working Hours: Full-time (approximately 40 hours per week), with flexibility inherent in a remote contractor role, provided work is completed within European time zones.

📝 Enhancement Note: Salary is estimated based on typical contract rates for skilled web designers/developers in Europe, considering the required technical stack and the contract nature of the role. Benefits are typical for contract positions, emphasizing flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Enterprise Software, Consumer Insights, Strategic Intelligence. Stravito operates at the intersection of advanced AI and business intelligence, providing sophisticated solutions for market research and brand management. This industry context means a focus on innovation, data-driven strategies, and cutting-edge technology.

Company Size: Stravito is a growing company, likely falling into the "startup" to "scale-up" phase, indicated by its focus on building out core functions and its rapid growth trajectory. This size suggests a dynamic, agile environment where individual contributions have a significant impact.

Founded: Stravito was founded in 2014, giving it a decade of experience in developing its AI solutions and establishing its market presence. This history provides a foundation of expertise and stability, combined with the drive of a modern tech company.

Team Structure:

• The Web Designer will work closely with the Marketing team, reporting functionally to marketing leadership for project briefs and direction.

• Collaboration will also extend to the Creative Director for art direction and the Visual Designer for asset creation, forming a small, focused creative unit.

• Technical support will be available from an engineer for complex coding challenges.

• Cross-functional collaboration is key, ensuring the website aligns with product development and company positioning. Methodology:

• Data-driven decision-making is central, particularly in translating campaign briefs into high-converting landing pages.

• Agile development principles are likely employed, given the fast-paced nature of campaign work and the need for rapid iteration.

• Emphasis on clear documentation and knowledge transfer, ensuring project continuity.

• A focus on user experience and performance optimization as core tenets of web development.

Company Website: https://careers.stravito.com

📝 Enhancement Note: The company culture is described as fast-paced and collaborative, with a strong emphasis on AI and data-driven decision-making. The size and stage of Stravito suggest an environment where individual impact is highly visible and valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Contract Web Designer. It requires a solid foundation of experience in both design and development, with the ability to work autonomously on defined projects. It offers the opportunity to deepen expertise in B2B marketing website design and conversion optimization within a specialized AI company.

Reporting Structure: The Web Designer will report to the marketing team for project assignments and direction, with art direction provided by the Creative Director. While a contract role, clear lines of communication and collaboration are established.

Operations Impact: The Web Designer's work will have a direct and significant impact on Stravito's brand perception, lead generation efforts, and overall marketing effectiveness. By designing and building high-converting landing pages and maintaining a professional, performant website, this role directly contributes to business growth and market positioning.

Growth Opportunities:

• Deepen expertise in B2B SaaS marketing website design and conversion rate optimization (CRO).

• Gain hands-on experience with HubSpot's marketing platform and its associated workflows.

• Develop a stronger understanding of AI industry positioning and how to translate complex technical concepts into accessible web experiences.

• Enhance skills in performance optimization and web accessibility standards.

• Build a portfolio of impactful contract work for a recognized AI company.

📝 Enhancement Note: While a contract role, the position offers valuable experience in a high-growth tech sector and allows for specialization in marketing-focused web design and development. The primary growth is through skill enhancement and portfolio building within a specific, in-demand niche.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an autonomous work environment, requiring self-discipline and effective communication.

Office Location(s): While the role is remote, candidates must be based within two hours of Central European Time (CET). This ensures effective collaboration with the core European-based teams. Specific office locations mentioned (Amsterdam, London, Stockholm) are company hubs, but this role is not tied to a physical office.

Workspace Context:

• A fully remote setup requires a dedicated home office space conducive to focused design and development work.

• Access to necessary software and tools will be provided or expected to be maintained by the contractor.

• Collaboration will primarily occur through digital communication channels (e.g., Slack, video conferencing).

• The environment fosters independence but relies on strong communication to maintain team alignment.

Work Schedule: Full-time (approx. 40 hours/week). While remote, adherence to European time zones is crucial for synchronous communication and collaboration with the marketing and creative teams. This allows for flexibility in daily scheduling as long as core collaboration windows are met.

📝 Enhancement Note: The remote nature of the role requires strong self-management skills. The geographical constraint (within 2 hours of CET) is critical for ensuring seamless team integration and effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your CV and a portfolio that specifically addresses the requirements (2-3 live sites, detailing your design and coding contributions for each).

• Initial Screening: A review of your application and portfolio to assess suitability based on required skills and experience.

• Technical/Design Interview: A discussion focusing on your design philosophy, coding practices, and specific examples from your portfolio. This may involve a live coding or design exercise.

• Marketing/Team Collaboration Interview: An interview with the marketing team and potentially the Creative Director to assess your understanding of campaign goals, collaboration style, and ability to work within briefs.

• Final Review: A discussion to confirm fit, contract terms, and address any remaining questions.

Portfolio Review Tips:

• Specificity is Key: For each site, clearly delineate what you designed versus what you coded. Use phrases like "I designed the overall layout and user flow, and wrote all the HTML, CSS, and JavaScript for this page."

• Quantify Impact: If possible, mention the purpose of the landing page (e.g., "This page was part of a campaign driving X leads" or "The design focused on improving conversion rates by Y%").

• Showcase Technical Prowess: Highlight examples of custom JavaScript interactions, responsive design implementation, or efficient CSS architecture.

• Demonstrate Process: Briefly explain your thought process behind a design decision or a coding solution. Show your problem-solving approach.

• Highlight HubSpot/React: If you have relevant experience, ensure your portfolio or application clearly calls this out with examples.

Challenge Preparation:

• Be prepared to discuss your approach to designing and coding landing pages for B2B software, focusing on conversion optimization.

• Familiarize yourself with Stravito's current website and understand their product offering and target audience.

• Think about how you would approach translating a marketing brief into a tangible web page design and development plan.

• Be ready to discuss your experience with performance and accessibility and how you integrate them into your workflow.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must be prepared to thoroughly document their specific contributions to past projects, showcasing a blend of design creativity and coding capability.

🛠 Tools & Technology Stack

Primary Tools:

• HTML, CSS, JavaScript: Core languages for front-end development.

• React: A key JavaScript library for building user interfaces. Proficiency is required.

• HubSpot: The company's primary marketing automation and CMS platform. Experience with its theming and module development is highly advantageous.

• HubL: HubSpot's templating language, used for custom theme development.

• Version Control (e.g., Git): Essential for managing code changes, especially in a collaborative remote environment.

Analytics & Reporting:

• HubSpot Analytics: For tracking landing page performance, traffic sources, and conversion rates.

• Google Analytics (or similar): For broader website traffic analysis and user behavior tracking.

• Browser Developer Tools: For performance profiling, debugging, and accessibility checks.

CRM & Automation:

• HubSpot CRM: The underlying system that marketing campaigns will likely integrate with. Understanding its data flow is beneficial.

• AI Tools: As mentioned, Stravito is an AI company, so familiarity with how AI can assist in design or development workflows is a plus.

📝 Enhancement Note: The technology stack is centered around HubSpot for marketing and CMS, with React being the core front-end development framework. Understanding how these components integrate is crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decisions: A strong emphasis on using data and analytics to inform design choices and measure the effectiveness of web pages, particularly concerning conversion rates.

• Efficiency and Speed: The need to build and deploy campaign pages quickly without sacrificing quality, highlighting the value of reusable modules and streamlined processes.

• Collaboration and Communication: Working effectively within a team, sharing knowledge, and providing clear updates, especially in a remote setting.

• User-Centricity: Designing with the end-user in mind, ensuring a positive and effective experience on the website.

• Quality and Craftsmanship: A commitment to producing well-coded, performant, accessible, and visually appealing web experiences.

Collaboration Style:

• Brief-Driven: The marketing team provides the briefs and objectives, and the Web Designer executes the design and development.

• Iterative: Likely involves feedback loops with marketing and creative leads to refine designs and ensure campaign goals are met.

• Supportive: While autonomous, there's a clear support structure with engineers available for technical challenges and creative leads for direction.

• Knowledge Sharing: The emphasis on documentation suggests a culture that values sharing knowledge and best practices.

📝 Enhancement Note: The culture values individuals who can be both creative and analytical, efficient and thorough. The remote setup necessitates proactive communication and a collaborative spirit despite physical distance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, performant, and accessible web pages quickly to meet marketing campaign deadlines.

• Translating Complex Briefs: Effectively interpreting marketing objectives and translating them into compelling visual designs and functional web pages.

• Working Autonomously: Thriving in a remote contract role that requires significant self-management and initiative.

• Technical Integration: Navigating the HubSpot theme and potentially integrating with other systems, requiring adaptability to existing codebases and platforms.

• Documentation Handover: Ensuring comprehensive documentation for a smooth transition at the end of the 6-month contract.

Learning & Development Opportunities:

• Advanced HubSpot Skills: Gaining deep practical experience with HubSpot's theming and module development capabilities.

• B2B SaaS Marketing Expertise: Understanding the specific design and conversion strategies effective for B2B software products.

• AI Industry Insights: Exposure to the strategic intelligence domain and how to visually represent complex AI solutions.

• Performance & Accessibility Mastery: Becoming highly proficient in optimizing web performance and ensuring WCAG compliance.

• Contracting Experience: Developing skills in managing client relationships, project scope, and deliverables in a freelance capacity.

📝 Enhancement Note: The primary challenges revolve around autonomy, speed, and the effective translation of marketing needs into web solutions. Growth opportunities are focused on specialized skill development within the B2B SaaS and AI tech sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign brief and turning it into a high-converting landing page." (Focus on your design, development, and testing phases.)

• "How do you approach balancing design aesthetics with performance and accessibility requirements?" (Provide specific examples of trade-offs and solutions.)

• "Walk us through a challenging project where you were responsible for both visual design and front-end coding. What were the key challenges, and how did you overcome them?" (Use your portfolio examples.)

• "How do you ensure consistency and maintainability when building modules within a CMS like HubSpot?" (Discuss your approach to reusability, documentation, and clean code.) Company & Culture Questions:

• "What interests you about Stravito and our mission to provide strategic AI intelligence?" (Show you've researched the company and understand its value proposition.)

• "How do you prefer to receive feedback on your designs and code, especially from marketing and creative leads?" (Highlight your collaborative and receptive nature.)

• "Describe your experience working in a remote, contract-based role. What strategies do you use to stay organized and communicate effectively?" (Emphasize your self-management skills.)

• "How do you see your role contributing to Stravito's growth and market positioning?" (Connect your skills to business objectives.) Portfolio Presentation Strategy:

• Storytelling: For each site, tell a story: what was the objective? What was your role? What were the key design and technical decisions? What was the outcome (if known)?

• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality of your work. Use screenshots and live links effectively.

• Technical Deep Dive: Be prepared to explain specific code snippets or design patterns you used, especially if they demonstrate advanced techniques or problem-solving.

• Quantify: Whenever possible, use numbers to demonstrate impact (e.g., "This design led to a 15% increase in sign-ups").

• Focus on Collaboration: Mention how you worked with marketing or other stakeholders to achieve the project goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative vision, technical execution, and an understanding of marketing objectives. The portfolio is the central piece, so be ready to dissect it thoroughly.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Stravito careers portal, ensuring you include your CV and a link to your portfolio.

• Portfolio Customization: Select 2-3 live websites that best showcase your dual expertise in visual design and front-end coding. For each, prepare specific details about your role, design decisions, and the code you personally wrote.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "React," "HTML," "CSS," "JavaScript," "HubSpot," "landing page design," "performance optimization," and "accessibility." Quantify achievements where possible.

• Interview Preparation: Practice discussing your portfolio projects, your design process, and your approach to collaboration and problem-solving. Prepare thoughtful questions for the interviewer about the role, team, and Stravito's AI solutions.

• Company Research: Thoroughly research Stravito, its product, its mission, and its current website. Understand their target audience and how your design and development skills can directly contribute to their marketing objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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