UI - App Builder

📍 Job Overview

Job Title: UI - App Builder

Company: VML

Location: Noida, India

Job Type: Full-Time

Category: Technology / Software Development / Enterprise Solutions

Date Posted: August 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and deploy custom applications and extensions leveraging Adobe App Builder, a key component of the Adobe Experience Cloud.

• Build responsive and intuitive user interfaces (UI) using modern JavaScript frameworks like React.js and Adobe's Spectrum design system.

• Engineer scalable backend services and event-driven integrations utilizing Node.js and Adobe I/O Runtime for seamless workflow automation.

• Integrate enterprise-level customer data platforms, specifically Adobe Experience Platform (AEP), with various systems to enhance customer experiences and drive business growth.

📝 Enhancement Note: While the title is "UI - App Builder," the responsibilities and required qualifications clearly indicate a full-stack development role with a strong emphasis on backend services, API integrations, and platform development within the Adobe ecosystem, rather than solely front-end UI design. This role is positioned within VML's "Enterprise Solutions" division, suggesting a focus on client-facing solutions and strategic technology implementation for large organizations.

📈 Primary Responsibilities

• Design, develop, and deploy custom applications and extensions using Adobe App Builder, ensuring robust functionality and adherence to best practices.

• Construct reusable, responsive, and user-friendly UI components and custom interfaces utilizing React.js and the React Spectrum library.

• Develop sophisticated event-driven integrations using Adobe I/O Events, Adobe I/O Runtime Actions, and Webhooks to orchestrate complex workflows.

• Build scalable and high-performance backend services and serverless functions using Node.js, integrating with various data sources and APIs.

• Extensively utilize Adobe Experience Platform (AEP) APIs and services, including Real-Time Customer Profile, Segmentation, Datasets, Streaming Ingestion, and Destinations, to manage and leverage customer data effectively.

• Implement secure authentication and authorization mechanisms, including OAuth, JWT, and Adobe I/O security protocols, to protect applications and data.

• Design and implement scalable, high-performance, and secure cloud-native applications, adhering to industry-standard development and deployment practices.

• Collaborate closely with product owners, solution architects, UI/UX designers, fellow developers, and QA teams to deliver high-quality, integrated solutions.

• Troubleshoot and resolve complex application, integration, and deployment issues across Development, Staging, and Production environments.

• Maintain comprehensive technical documentation, manage source code repositories, optimize CI/CD pipelines, and ensure efficient deployment processes.

• Ensure all developed solutions meet stringent standards for performance, scalability, accessibility, security, and maintainability.

📝 Enhancement Note: The responsibilities highlight a need for a developer who can manage the entire application lifecycle, from design and development to deployment and maintenance, with a strong focus on integration within the Adobe ecosystem. The emphasis on security, performance, and scalability suggests the applications will be critical for enterprise clients.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's degree in Computer Science, Engineering, Information Technology, or a related field, or equivalent practical experience, is generally expected for roles of this nature in enterprise solutions. Experience:

• 2-5 years of professional experience in software development, with a significant focus on UI and backend development, particularly within enterprise environments.

• Demonstrated experience in building and deploying applications within cloud-based infrastructures and CI/CD pipelines. Required Skills:

• Adobe Experience Platform (AEP): Strong hands-on experience with AEP, including its core capabilities and APIs.

• Adobe App Builder: Proven experience developing custom applications and extensions using Adobe App Builder.

• React.js: Strong UI development experience with React.js, including building complex components and managing application state.

• React Spectrum & Spectrum Design System: Proficiency in using React Spectrum components and understanding Adobe's Spectrum design principles for consistent UI development.

• JavaScript / TypeScript: High proficiency in modern JavaScript (ES6+) and TypeScript for robust and scalable application development.

• Node.js: Strong experience in developing backend services and serverless functions using Node.js.

• REST APIs: Expertise in designing, developing, and consuming RESTful APIs, working with JSON data formats, and implementing asynchronous programming patterns.

• Adobe I/O: Hands-on knowledge of Adobe I/O Runtime, Actions, Events, and Webhooks for building event-driven integrations.

• API Security & Authentication: Strong understanding of OAuth, JWT, API security best practices, and secure application development principles.

• Version Control: Experience with Git for source code management.

• CI/CD: Familiarity with Continuous Integration and Continuous Deployment pipelines for automated software delivery.

• Cloud-Native Development: Understanding of cloud-native architectures and deployment strategies.

• Problem-Solving: Excellent analytical and troubleshooting skills, with the ability to diagnose and resolve issues across distributed systems.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to work effectively with diverse, cross-functional teams.

Preferred Skills:

• Experience integrating AEP with CRM systems (e.g., Salesforce), CMS platforms (e.g., Adobe Experience Manager), data platforms, and other external APIs.

• Familiarity with AEP capabilities beyond core ingestion, such as Journey Optimizer, Personalization, or Analytics.

• Experience with containerization technologies like Docker.

• Knowledge of other Adobe Experience Cloud products and their integration points.

• Experience with cloud platforms such as AWS, Azure, or GCP.

📝 Enhancement Note: The required skills are highly specific to the Adobe ecosystem and modern web development practices. Candidates are expected to have a deep understanding of AEP and App Builder, coupled with strong React and Node.js expertise. The "preferred skills" offer opportunities for candidates to differentiate themselves by showcasing broader enterprise integration and cloud platform experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated AEP & App Builder Projects: Showcase at least one significant project where you designed, developed, and deployed a custom application or extension using Adobe App Builder, ideally integrated with AEP.

• UI Component Library/Examples: Provide examples of reusable UI components built with React.js and React Spectrum, demonstrating your ability to create intuitive and responsive interfaces.

• API Integration Case Studies: Detail projects involving the design and consumption of REST APIs, highlighting your proficiency in data exchange and asynchronous programming patterns.

• Event-Driven Architecture Examples: Include examples of implementations using Adobe I/O Events, Actions, or Webhooks to illustrate your capability in building event-driven integrations.

• Security Implementation Evidence: Clearly articulate your role in implementing security measures like OAuth or JWT in past projects.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you've designed workflows that leverage AEP data and how you've optimized them for efficiency and scalability.

• System Integration Methodologies: Describe your approach to integrating disparate systems (e.g., AEP with CRM/CMS) and the challenges you've overcome.

• Performance & Scalability Analysis: Present examples of how you've ensured applications are performant and scalable, including any load testing or optimization efforts.

• CI/CD & Deployment Processes: Document your experience with setting up and managing CI/CD pipelines and automating deployments for enterprise applications.

📝 Enhancement Note: For a role focused on building applications within a specific enterprise platform like Adobe, a portfolio is crucial. Candidates should curate examples that directly map to the required skills, especially those involving AEP, App Builder, React, Node.js, and API integrations. Demonstrating an understanding of the full development lifecycle, including deployment and security, is key.

💵 Compensation & Benefits

Salary Range:

• Given the location (Noida, India), the experience level (2-5 years), and the specialized skill set in Adobe technologies and full-stack development, a competitive salary range would typically fall between ₹8,00,000 to ₹15,00,000 per annum. This estimate is based on industry benchmarks for mid-level software developers in major Indian tech hubs, adjusted for the high demand for Adobe Experience Cloud expertise. Benefits:

• Professional Development: Opportunities for skill enhancement, training, and certifications, particularly within the Adobe ecosystem.

• Career Growth: Clear pathways for advancement within VML's Enterprise Solutions division and the broader WPP network.

• Health & Wellness: Comprehensive health insurance, potentially including medical, dental, and vision coverage.

• Work-Life Balance: Support for hybrid work arrangements, encouraging a balance between professional responsibilities and personal life.

• Employee Assistance Programs: Access to resources for mental, financial, and legal support.

• Paid Time Off: Generous leave policies, including vacation, sick leave, and public holidays.

• Retirement Savings Plan: Contributions towards employee provident funds or similar retirement schemes.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. The hybrid work arrangement allows for 4 days in the office, providing flexibility for remote work on the remaining day. Core working hours will likely align with Indian Standard Time (IST).

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Noida, India, considering the specialized nature of Adobe technology skills. The benefits listed are standard for large multinational corporations like WPP/VML and are tailored to attract and retain talent in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising Technology / Digital Transformation Services. VML operates at the intersection of marketing, technology, and commerce, helping global brands enhance their digital presence and customer experiences.

Company Size: VML is a part of WPP, a massive global network of agencies. VML itself boasts 26,000+ employees across 55+ markets. This implies a large, well-resourced organization with diverse opportunities and established processes.

Founded: VML was formed through the merger of WPP agencies VML and Y&R in 2018. WPP itself was founded in 1982. This history signifies a stable, experienced, and globally recognized entity.

Team Structure:

• Enterprise Solutions Division: This role sits within a specialized division focused on delivering digital transformation and commerce solutions for large enterprises.

• Cross-functional Teams: Developers will work in agile, cross-functional teams comprising product owners, solution architects, UI/UX designers, fellow developers, and QA engineers.

• Global Network: While based in Noida, the team is part of a global network, allowing for collaboration with international colleagues and exposure to diverse projects and best practices.

Methodology:

• Agile Development: Expect methodologies like Scrum or Kanban for project management and iterative development.

• Human-First Innovation: VML emphasizes a "human-first" approach, integrating creativity, technology, and data to solve client challenges.

• Data-Driven Strategy: Solutions are built to leverage data for insights, personalization, and measurable business impact.

• Connected Brands: The overarching goal is to create seamless and connected brand experiences across all customer touchpoints.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's culture is shaped by its scale and its focus on integrated brand experiences. The "Enterprise Solutions" division suggests a more technical and strategic focus compared to pure creative agencies. The mention of "Heart, Brains, and Courage" as core values indicates an emphasis on empathy, intelligence, and bold problem-solving.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Developer. This role is for an individual contributor with 2-5 years of experience, expected to execute tasks independently and contribute to team problem-solving, but not yet in a leadership or architectural capacity. The focus is on hands-on development and technical contribution.

Reporting Structure: The "UI - App Builder" will likely report to a Technical Lead or Engineering Manager within the Enterprise Solutions division. They will collaborate closely with Solution Architects and Product Owners.

Operations Impact: This role directly impacts the success of VML's enterprise clients by building critical digital platforms and integrations. The effectiveness of these solutions directly influences client satisfaction, revenue generation for the client, and VML's reputation as a technology partner. The developer's work contributes to enhancing customer experiences, optimizing digital commerce, and driving measurable business growth for clients.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Adobe Experience Cloud products (AEP, App Builder, etc.), becoming a go-to specialist.

• Solution Architecture: Progress towards a Solution Architect role, designing end-to-end technical solutions for clients.

• Team Leadership: Move into a Lead Developer or Technical Lead position, mentoring junior developers and guiding project execution.

• Cross-Functional Exposure: Gain experience across various client projects and industries, broadening understanding of different business needs and technology applications.

• Global Mobility: Potential to work on international projects or collaborate with global teams within VML/WPP.

📝 Enhancement Note: The growth path for this role is clearly defined, moving from a hands-on developer to potentially more senior technical or leadership positions. The emphasis on the Adobe ecosystem provides a specialized career track within a high-demand area of digital transformation.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to be in the office an average of four days a week. This suggests a collaborative office setting designed to foster teamwork, innovation, and knowledge sharing, balanced with the flexibility of remote work.

Office Location(s): Noida, India. This location is a major technology and business hub in India, offering access to talent and infrastructure.

Workspace Context:

• Collaborative Spaces: The office environment likely includes meeting rooms, breakout areas, and open-plan spaces conducive to team collaboration and brainstorming sessions.

• Technology Access: Developers will have access to the necessary hardware, software, and network infrastructure to perform their duties, including development tools and access to cloud environments.

• Team Interaction: The hybrid model encourages regular face-to-face interaction with team members, fostering a strong team dynamic and facilitating quick problem resolution and knowledge transfer.

Work Schedule:

• The standard work schedule will likely be Monday to Friday, aligning with the 40-hour work week. The hybrid arrangement provides flexibility in terms of where work is done, but core hours for team collaboration and client engagement will need to be observed.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a company that values both in-person collaboration and employee flexibility. The office in Noida suggests a dynamic, modern workspace within a significant Indian business center.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial call to assess basic qualifications, interest, and cultural fit.

• Technical Assessment: Expect a technical interview or coding challenge focusing on JavaScript, React, Node.js, and potentially specific Adobe platform concepts. This may involve a live coding session or a take-home assignment.

• Technical Deep Dive: Interviews with hiring managers and senior team members to discuss your experience in detail, focusing on AEP, App Builder, API integrations, and problem-solving scenarios. This is where your portfolio will be reviewed.

• Behavioral & Cultural Fit: Interviews designed to assess your alignment with VML's values (Heart, Brains, Courage), teamwork, communication skills, and ability to thrive in a hybrid environment.

• Final Round: Potentially a discussion with a senior leader or architect to finalize the decision.

Portfolio Review Tips:

• Highlight AEP & App Builder: Ensure your portfolio prominently features projects that demonstrate your expertise with Adobe Experience Platform and Adobe App Builder. Quantify the impact of these projects where possible (e.g., efficiency gains, improved customer engagement).

• Showcase React & UI Skills: Include examples of complex UI components, responsive designs, and user-centric interfaces built with React.js and React Spectrum.

• Detail API Integrations: For API-related projects, clearly outline the APIs consumed or developed, the data exchanged, and the business problem solved.

• Explain Your Role: Be prepared to articulate your specific contributions to each project, especially in team-based work.

• Focus on Process & Security: Be ready to discuss the development processes you followed (e.g., CI/CD, testing) and how you ensured the security and scalability of your solutions.

Challenge Preparation:

• JavaScript Fundamentals: Refresh your knowledge of core JavaScript concepts, including asynchronous programming, closures, promises, and ES6+ features.

• React Best Practices: Prepare for questions on React component lifecycle, state management (e.g., hooks, Context API), performance optimization, and common patterns.

• Node.js & API Design: Review Node.js concepts, Express.js framework, RESTful API design principles, and error handling.

• Adobe I/O Concepts: Understand how Adobe I/O Runtime, Actions, Events, and Webhooks function and their use cases for integration.

• Problem-Solving Scenarios: Practice breaking down complex technical problems and devising logical, efficient solutions. Be ready to whiteboard or explain your thought process.

📝 Enhancement Note: The interview process is structured to thoroughly assess technical proficiency and cultural fit. A strong portfolio showcasing direct experience with the required technologies is paramount. Candidates should prepare to discuss their projects in detail, emphasizing problem-solving, process, and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Experience Platform (AEP): Core platform for data ingestion, profile management, segmentation, and activation.

• Adobe App Builder: Development framework for creating custom applications and extensions within the Adobe Experience Cloud.

• React.js: Primary JavaScript library for building user interfaces.

• React Spectrum: UI component library from Adobe, aligned with their Spectrum design system.

• Node.js: Runtime environment for server-side JavaScript development, used for backend services and serverless functions.

• Git: Version control system for managing source code.

Analytics & Reporting:

• Adobe Analytics: Likely used for tracking user behavior and performance on applications built.

• Custom Dashboards: Potential need to develop or integrate with custom dashboards for monitoring application performance and business metrics.

CRM & Automation:

• Adobe I/O Runtime/Actions/Webhooks: For building event-driven integrations and serverless logic.

• REST APIs: For connecting AEP and custom applications with other enterprise systems (CRM, CMS, marketing automation platforms).

• OAuth/JWT: For secure API authentication and authorization.

• CI/CD Tools: Jenkins, GitLab CI, GitHub Actions, or similar for automated build, test, and deployment pipelines.

📝 Enhancement Note: The technology stack is heavily centered around the Adobe Experience Cloud ecosystem. Proficiency in React and Node.js is essential for building applications and integrations within this environment. Familiarity with CI/CD and cloud-native practices is also critical for enterprise-grade development.

👥 Team Culture & Values

Operations Values:

• Heart: Empathy and trust are foundational. The team fosters genuine connections, leading to human-centric solutions for clients. This means understanding user needs and client business objectives deeply.

• Brains: Relentless curiosity and collaborative intelligence are valued for solving complex challenges. Expect a culture of continuous learning, knowledge sharing, and analytical problem-solving.

• Courage: This value encourages speaking up, embracing experimentation, and advocating for bold, innovative solutions. It implies a willingness to take calculated risks and push boundaries.

• Impact-Driven: The "Enterprise Solutions" division is focused on delivering measurable business outcomes for clients. Solutions are expected to drive growth, efficiency, and improved customer experiences.

• Collaboration: Working in cross-functional teams is standard. Success relies on effective communication and cooperation across diverse roles and skill sets.

Collaboration Style:

• Agile & Iterative: Teams work in sprints, with regular feedback loops and adaptation based on learnings and client needs.

• Cross-Functional Integration: Developers are expected to actively engage with designers, product owners, and architects, contributing to a holistic solution rather than working in silos.

• Knowledge Sharing: A culture that encourages sharing best practices, code reviews, and lessons learned, often facilitated through internal forums, code repositories, and team meetings.

• Client-Centric: All efforts are ultimately geared towards meeting client objectives and delivering exceptional value.

📝 Enhancement Note: VML's "Heart, Brains, Courage" framework provides a clear lens into their desired culture. For an operations/technology role, "Brains" and "Courage" are particularly relevant, highlighting the need for intelligent problem-solving and innovative thinking. The emphasis on collaboration ensures that technical contributions are integrated with broader strategic goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Adobe Ecosystem: Mastering the intricacies of AEP, App Builder, and their integration points requires continuous learning and deep technical understanding.

• Client-Specific Requirements: Adapting solutions to meet the unique needs and existing technology stacks of diverse enterprise clients.

• Integration with Legacy Systems: Often, enterprise solutions need to integrate with older, complex systems, posing technical hurdles and requiring careful planning.

• Maintaining Performance & Scalability: Ensuring applications perform optimally and scale effectively as client data volumes and user loads increase.

• Rapid Technological Evolution: Staying current with updates and new features within the Adobe Experience Cloud and broader web development landscape.

Learning & Development Opportunities:

• Adobe Certifications: Opportunities to gain official Adobe certifications in AEP, App Builder, and other relevant products.

• Internal Training & Workshops: Access to VML's internal learning resources, workshops, and knowledge-sharing sessions focused on emerging technologies and best practices.

• Mentorship Programs: Potential to be mentored by senior architects or technical leads, guiding career development and skill enhancement.

• Industry Conferences: Exposure to industry events and conferences related to digital marketing, customer experience, and Adobe technologies.

• Exposure to Diverse Projects: Working on a variety of client projects offers broad experience across different industries and business challenges, fostering rapid skill development.

📝 Enhancement Note: The challenges are typical for roles in enterprise-level technology implementation, particularly within complex platforms like Adobe. The growth opportunities are well-defined, offering clear paths for specialization and advancement within a leading digital transformation agency.

💡 Interview Preparation

Strategy Questions:

• AEP & App Builder Use Cases: "Describe a complex problem you solved using Adobe App Builder and AEP. What was your approach, and what was the outcome?" Prepare to walk through your portfolio projects in detail, emphasizing your technical decisions and their impact.

• API Integration Design: "How would you design an integration between AEP and a custom CRM system to sync customer profile data in real-time? What security considerations would you prioritize?" Focus on your understanding of RESTful principles, data mapping, and security protocols like OAuth.

• UI/UX Principles with React: "How do you ensure your React components are reusable, performant, and accessible? Discuss your experience with React Spectrum." Be ready to talk about component-based architecture, state management, and adherence to design systems.

Company & Culture Questions:

• VML Values: "How do you embody 'Heart, Brains, and Courage' in your daily work?" Prepare specific examples from your experience that demonstrate these qualities, especially in technical problem-solving or team collaboration.

• Hybrid Work: "How do you contribute to a collaborative team environment in a hybrid work setting?" Discuss your strategies for effective communication, knowledge sharing, and proactive engagement with colleagues.

• Client Impact: "How do you ensure your technical contributions directly support client business objectives?" Connect your work to tangible business outcomes like improved customer experience, increased efficiency, or revenue growth.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution, your specific role and contributions, the technologies used, and the measurable results.

• Focus on Technical Depth: Be prepared to dive deep into the technical aspects of your projects, explaining design choices, challenges overcome, and lessons learned.

• Showcase the Adobe Stack: Explicitly highlight your experience with AEP, App Builder, and related Adobe tools.

• Demonstrate Problem-Solving: Use your projects to illustrate your ability to tackle complex technical challenges and deliver effective solutions.

• Quantify Impact: Whenever possible, use metrics to demonstrate the value and success of your work.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical experience with the specified Adobe technologies and modern development practices. Candidates should be ready to articulate their thought process, problem-solving skills, and the business impact of their work, using their portfolio as evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the VML careers portal via the provided link.

• Tailor Your Resume: Optimize your resume to highlight keywords directly from the job description, such as "Adobe Experience Platform," "Adobe App Builder," "React.js," "Node.js," "REST APIs," and "Adobe I/O." Clearly list your years of experience with each relevant technology.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features projects that align with the requirements. Prepare a concise summary or presentation for each relevant project, ready to discuss during interviews.

• Prepare for Technical Assessments: Practice coding challenges in JavaScript and React. Review concepts related to Node.js, API development, and asynchronous programming. Familiarize yourself with Adobe I/O concepts.

• Research VML & Adobe: Understand VML's company culture, values, and the types of enterprise solutions they offer. Research recent Adobe Experience Cloud updates and trends to demonstrate industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.