Stagiaire Growth & Conversion (SEO & UX) F/H

📍 Job Overview

Job Title: Stagiaire Growth & Conversion (SEO & UX) F/H

Company: ESCP Business School

Location: Paris, Île-de-France, France

Job Type: FULL_TIME

Category: Growth Operations / Digital Marketing Operations

Date Posted: 2026-06-12T10:00:48

Experience Level: Entry-Level / Internship (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is a key contributor to the Brand and Communication Directorate, focusing on enhancing web page performance through a blend of SEO, UX, and conversion optimization strategies.

• You will be instrumental in improving website visibility, user engagement, and overall conversion rates by leveraging data analysis, user behavior insights, and continuous experimentation.

• The position involves a transverse function, bridging SEO, UX, data analysis, and conversion rate optimization to drive tangible business outcomes for web assets.

• You will actively participate in the strategic testing and optimization of web pages, directly impacting user journeys and the effectiveness of calls-to-action (CTAs).

📝 Enhancement Note: This role is structured as an internship ("Stagiaire") in France, typically for individuals pursuing higher education. While the job lists "FULL_TIME", it implies a full-time commitment during the internship period. The experience level is therefore considered entry-level. The focus on SEO, UX, and Conversion aligns with Growth Operations or Digital Marketing Operations functions, emphasizing data-driven optimization and user-centric improvements to drive business goals.

📈 Primary Responsibilities

• Performance Analysis & KPI Management: Monitor and analyze key performance indicators (KPIs) such as Click-Through Rate (CTR), internal click rates, and engagement metrics to gauge website effectiveness.

• User Journey Analysis: Utilize tools like Google Analytics 4 (GA4), Hotjar, and Clarity to deeply understand user navigation patterns, identify pain points, and uncover optimization opportunities on high-impact pages.

• A/B Testing & Experimentation: Contribute to the design, implementation, and analysis of A/B tests across various elements including CTAs, headlines, page structures, and layouts, aiming to drive measurable improvements.

• UX/UI Optimization: Propose and implement UX/UI enhancements to improve content readability, information hierarchy, and the impact of calls-to-action, ensuring a seamless and effective user experience.

• SEO for Conversion: Optimize content and page structures for search engines with a specific focus on enhancing business performance, increasing click-through rates, and improving conversion capabilities for strategic pages.

• Competitive Benchmarking: Conduct analyses of competitor websites to identify and adopt best practices in UX, SEO, and overall conversion strategies.

• Cross-functional Collaboration: Work closely with design and development teams to translate user insights and analytical findings into actionable website improvements and new features.

• Dashboard Creation & Reporting: Develop and maintain clear, concise dashboards using tools like Looker Studio, GA4, or similar platforms to visualize key performance data and facilitate data-driven decision-making.

• Actionable Insights Generation: Synthesize key learnings from data analysis and user behavior to formulate actionable recommendations for marketing and web teams.

📝 Enhancement Note: The responsibilities are heavily focused on data-driven optimization and experimentation, which are core tenets of Growth Operations. The emphasis on translating insights into actionable recommendations and collaborating with development teams highlights the operational nature of this role in driving performance improvements.

🎓 Skills & Qualifications

Education:

• Currently pursuing a degree in Marketing, Digital Marketing, Business Analytics, Information Technology, or a related field. A strong academic background with a focus on digital analytics and user experience is preferred. Experience:

• Prior internship or project experience in digital marketing, SEO, UX analysis, or web analytics is highly beneficial. Familiarity with website performance metrics and user behavior analysis tools is a plus. Required Skills:

• Web Analytics Proficiency: Demonstrated ability to use tools like Google Analytics 4 (GA4) and Google Search Console for performance tracking and analysis.

• User Behavior Analysis: Experience with tools such as Hotjar or Microsoft Clarity to understand user interactions, heatmaps, and session recordings.

• SEO Fundamentals: Solid understanding of Search Engine Optimization principles, including keyword research, on-page optimization, and content strategy for conversion.

• A/B Testing Principles: Familiarity with the concepts and execution of A/B testing for website optimization.

• Data Synthesis & Reporting: Ability to extract, analyze, and synthesize data from various sources to produce clear, actionable reports and dashboards.

• UX/UI Awareness: Understanding of user experience (UX) and user interface (UI) best practices for web design and content presentation.

• Spreadsheet Proficiency: Strong skills in Excel or Google Sheets for data manipulation and analysis.

Preferred Skills:

• Conversion Rate Optimization (CRO): Experience or strong interest in CRO methodologies and driving measurable improvements in conversion rates.

• Dashboarding Tools: Experience with Looker Studio (formerly Google Data Studio) for creating visualizations and performance dashboards.

• A/B Testing Platforms: Familiarity with specific A/B testing tools like AB Tasty.

• Content Optimization: Ability to write or refine web content for both SEO and user engagement.

• Competitive Analysis: Skills in conducting effective competitive benchmarking for digital assets.

• Project Management Basics: Understanding of project management principles for tracking and executing optimization initiatives.

• Notion: Familiarity with Notion for documentation and project management.

📝 Enhancement Note: Given this is an internship role, the emphasis is on foundational knowledge and a strong willingness to learn and apply principles of data analysis, SEO, and UX within a conversion-focused framework. The "0-2 years" experience level reflects the typical profile for an intern or recent graduate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data Analysis Case Studies: Examples of how you've analyzed user data (e.g., GA4, Hotjar) to identify problems or opportunities on a website or digital platform.

• Optimization Recommendations: Demonstrations of how you've translated data insights into specific, actionable recommendations for improving UX, SEO, or conversion rates.

• A/B Test Proposals/Analysis: If possible, examples of A/B tests you've proposed or analyzed, including the hypothesis, methodology, and observed results.

• Dashboard Mockups: Samples of dashboards you've created (or mockups) to visualize website performance metrics or user behavior data.

Process Documentation:

• Workflow Design: Ability to articulate how you would approach the process of analyzing web page performance, from data collection to insight generation.

• Experimentation Methodology: Understanding of how to document an A/B testing process, including hypothesis formulation, test setup, and result interpretation.

• Performance Measurement: Experience in defining and tracking key metrics relevant to SEO, UX, and conversion goals.

📝 Enhancement Note: For an internship role, the portfolio will likely focus on academic projects, personal projects, or contributions from previous internships. The emphasis is on demonstrating understanding of the processes and the ability to apply analytical thinking to web optimization challenges, rather than extensive professional experience.

💵 Compensation & Benefits

Salary Range:

• As this is an internship position ("Stagiaire") in France, compensation will typically be an allowance based on legal minimums and potentially supplemented by the institution. In Paris, for a full-time internship (e.g., 35 hours/week), the statutory minimum allowance is approximately €4.35 per hour (as of early 2024), totaling around €750 per month for a 35-hour week. This can be higher depending on ESCP Business School's internal policies and market rates for specialized internships. Benefits:

• Transverse Role Exposure: Gain hands-on experience at the intersection of SEO, UX, data analytics, and conversion rate optimization.

• Direct Impact: Contribute to concrete missions with a visible and direct impact on the performance of ESCP Business School's web pages and user experience.

• Stimulating Environment: Work within a dynamic, collaborative, and test-and-learn oriented environment that fosters continuous improvement and innovation.

• Professional Development: Opportunity to learn from experienced professionals in digital marketing and web project management.

• Meal Vouchers (Titres-restaurant): Often provided for interns in France, contributing to daily meal expenses.

• Partial Reimbursement of Public Transportation: Common for internships in Paris to offset commuting costs.

Working Hours:

• The role is described as FULL_TIME, implying a standard 35-40 hour work week, typical for internships in France. Specific daily hours will be confirmed by the hiring manager, but are generally within standard business hours (e.g., 9:00 AM to 5:00 PM, with a lunch break).

📝 Enhancement Note: Salary for internships in France is legally regulated and referred to as an "indemnité de stage" (internship allowance). The provided range is based on statutory minimums; actual compensation may vary based on the institution's policies and the specific demands of the role. Benefits are typical for French internships and focus on the learning and development aspects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Services / Higher Education Administration. ESCP Business School is a globally recognized institution with a strong reputation in business education.

Company Size: ESCP Business School is a large, established educational institution with multiple campuses internationally, employing a significant number of staff and faculty. This implies a structured organizational environment with established processes.

Founded: Founded in 1819, ESCP Business School is one of the oldest business schools in the world, with a rich history and a strong legacy in international business education.

Team Structure:

• Operations Team Context: You will be part of the Brand and Communication Directorate.

• Reporting Structure: You will report directly to the Head of Web Projects, indicating a clear line of management within the digital initiatives team.

• Cross-functional Collaboration: The role requires close collaboration with design and development teams, as well as potentially marketing and content specialists, to implement website improvements.

Methodology:

• Data-Driven Approach: The core methodology revolves around analyzing user behavior and website performance data to inform strategic decisions and optimization efforts.

• Experimentation Culture: A strong emphasis on a "test and learn" approach, encouraging continuous experimentation to identify and implement best practices.

• Iterative Improvement: The process involves an ongoing cycle of analysis, hypothesis generation, testing, and refinement to achieve continuous enhancement of web assets.

Company Website: https://www.escp.eu/

📝 Enhancement Note: As a large and reputable educational institution, ESCP Business School likely fosters a culture that values academic rigor, innovation in educational delivery, and international collaboration. The Brand and Communication Directorate would be focused on enhancing the school's global presence and student recruitment through effective digital strategies.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship role, designed to provide foundational experience in Growth Operations, Digital Marketing Operations, and Web Analytics. It serves as a stepping stone for individuals looking to enter the field of digital performance optimization.

Reporting Structure: You will report to the Head of Web Projects. This provides direct mentorship from a leader responsible for the school's digital presence, offering insights into web strategy and project management.

Operations Impact: Your work will directly contribute to improving the school's online presence, which is crucial for student recruitment, brand perception, and overall institutional success. Enhancing website visibility and conversion rates can lead to increased lead generation and better engagement with prospective students and stakeholders.

Growth Opportunities:

• Skill Specialization: Develop expertise in critical digital operations areas like SEO, UX analysis, conversion rate optimization (CRO), and web analytics (GA4, Hotjar).

• Cross-functional Exposure: Gain experience working with diverse teams (Design, Development, Marketing), understanding how different functions contribute to digital success.

• Strategic Project Involvement: Participate in projects that have a direct impact on business objectives, allowing you to build a portfolio of real-world accomplishments.

• Mentorship: Benefit from guidance from the Head of Web Projects and potentially other senior members of the Brand and Communication Directorate.

• Industry Understanding: Develop a deep understanding of the higher education sector's digital landscape and the unique challenges and opportunities within it.

📝 Enhancement Note: For an internship, growth is primarily focused on skill acquisition and exposure. The role provides a strong foundation for future careers in digital marketing, operations, analytics, or UX. The "0-2 years" experience level suggests the primary growth will be through learning and application rather than rapid advancement within the internship period.

🌐 Work Environment

Office Type: This is an on-site role located at ESCP Business School's Paris campus. The work environment will be that of a professional educational institution, likely featuring modern office spaces and collaborative areas.

Office Location(s): The office is situated in Paris, France (75017), a central and accessible location within the city. This provides access to public transportation networks.

Workspace Context:

• Collaborative Environment: Expect to work in a dynamic team setting within the Brand and Communication Directorate, with opportunities for interaction and knowledge sharing.

• Tools & Technology: You will have access to the necessary tools and technology stack, including analytics platforms (GA4, Search Console), user behavior tools (Hotjar, Clarity), A/B testing software, and productivity suites (Excel, Notion, Looker Studio).

• Team Interaction: Regular interaction with the Head of Web Projects and other team members will be integral to the role, fostering a supportive and learning-oriented atmosphere.

Work Schedule:

• The role is described as FULL_TIME, implying a standard work week of approximately 35-40 hours. The schedule will likely be during typical business hours (e.g., Monday to Friday, 9 AM to 5 PM), with flexibility to be discussed with the hiring manager.

📝 Enhancement Note: The on-site nature of the role in a major city like Paris offers a traditional professional experience, emphasizing in-person collaboration and immersion in the company's culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and potentially a cover letter to assess your qualifications and interest.

• First Interview (Hiring Manager): A discussion with the Head of Web Projects to evaluate your understanding of SEO, UX, and conversion principles, your analytical skills, and your motivation for the internship. Be prepared to discuss your academic projects or any relevant prior experience.

• Skills Assessment (Optional): You might be asked to complete a small practical exercise or case study related to data analysis, A/B testing ideas, or UX critique.

• Final Interview (Team/HR): Potentially an interview with other members of the Brand and Communication team or HR to assess cultural fit and confirm details.

Portfolio Review Tips:

• Focus on Process: For an internship, highlight the process you followed in your projects: how you identified a problem, what data you used, your analytical approach, and how you proposed or implemented a solution.

• Quantify Impact: Even for academic or personal projects, try to quantify results where possible (e.g., "identified a user flow issue that could have impacted X% of users," "proposed optimizations that could lead to Y% increase in engagement").

• Tool Familiarity: Clearly showcase your experience with the tools mentioned in the job description (GA4, Hotjar, Excel, etc.).

• Structure: Organize your portfolio logically, perhaps by project type (e.g., SEO Analysis, UX Audit, A/B Test Proposal). Use clear headings and concise descriptions.

• Tailor to the Role: Emphasize aspects of your work that directly align with the responsibilities of this internship, such as improving web performance, user experience, and conversion.

Challenge Preparation:

• Data Interpretation: Be ready to interpret basic web analytics data (e.g., from GA4 screenshots) and explain what it means and what actions could be taken.

• Hypothesis Generation: Practice formulating hypotheses for A/B tests based on specific user behavior observations or website metrics.

• UX Critique: Be prepared to offer constructive feedback on the UX of a given webpage, identifying potential issues and suggesting improvements.

• Tool Knowledge: Refresh your understanding of the core functionalities of GA4, Hotjar, and Search Console.

📝 Enhancement Note: The interview process for an internship will focus more on potential, learning agility, and foundational understanding rather than extensive professional experience. Demonstrating a proactive approach to learning and problem-solving will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Google Analytics 4 (GA4): Essential for tracking website traffic, user behavior, conversions, and understanding audience demographics. Proficiency in setting up custom reports and analyzing user flows is expected.

• Google Search Console: Used for monitoring website performance in Google Search results, identifying technical SEO issues, and understanding search queries.

• Hotjar / Microsoft Clarity: Behavioral analytics tools providing heatmaps, session recordings, and user feedback widgets to understand user interactions on pages.

• Excel / Google Sheets: For advanced data analysis, manipulation, cross-referencing data, and creating custom calculations.

• Notion: A versatile workspace tool for documentation, knowledge management, project tracking, and team collaboration.

Analytics & Reporting:

• Looker Studio (formerly Google Data Studio): A business intelligence tool for creating interactive dashboards and reports to visualize KPIs and performance trends.

• A/B Testing Tools (e.g., AB Tasty): Platforms used to design, run, and analyze experiments on website variations.

CRM & Automation:

• While not explicitly mentioned as primary tools for this role, understanding how website performance and user interactions feed into broader CRM strategies or marketing automation workflows can be beneficial context. The role focuses more on the front-end web performance aspect.

📝 Enhancement Note: Proficiency with these tools is critical. Candidates should be prepared to discuss their experience with each, highlighting specific use cases and analytical approaches. For an internship, demonstrating familiarity and a strong desire to deepen expertise in these areas is key.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is to base strategies and optimizations on empirical data and user insights rather than assumptions.

• Continuous Improvement: A commitment to an iterative process of testing, learning, and refining to achieve ongoing enhancements in web performance and user experience.

• User-Centricity: Prioritizing the user experience and ensuring that website design and functionality meet user needs and expectations.

• Collaboration & Teamwork: Fostering an environment where team members work together effectively, share knowledge, and support each other's contributions.

• Efficiency & Impact: Striving to optimize processes and outcomes to maximize the impact of digital initiatives.

Collaboration Style:

• Cross-functional Integration: Working closely with design, development, and marketing teams, requiring clear communication and a shared understanding of goals.

• Feedback Exchange: An open culture where constructive feedback is welcomed and used to improve strategies and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and relevant departments.

• Agile Mindset: Embracing flexibility and adaptability in response to data insights and evolving project requirements.

📝 Enhancement Note: The culture described emphasizes a modern, data-informed, and collaborative approach to digital operations, which is highly desirable for growth and conversion roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Data into Action: A common challenge is moving beyond simply reporting data to deriving truly actionable insights that lead to significant performance improvements.

• Balancing SEO, UX, and Conversion: Effectively optimizing for all three simultaneously can be complex, as improvements in one area may sometimes impact another.

• Experimentation Velocity: Maintaining a consistent pace of A/B testing and experimentation to drive continuous learning and optimization can be demanding.

• Cross-functional Alignment: Ensuring buy-in and effective collaboration from design and development teams for proposed optimizations requires strong communication and persuasive skills.

Learning & Development Opportunities:

• Deep Dive into Analytics: Gain hands-on expertise with industry-standard web analytics and behavioral tools.

• CRO Methodology Mastery: Develop a strong understanding of conversion rate optimization frameworks and techniques.

• Digital Strategy Exposure: Learn how SEO, UX, and conversion efforts contribute to broader digital marketing and institutional goals.

• Portfolio Building: The opportunity to work on tangible projects that will form a strong basis for future job applications.

• Industry Best Practices: Exposure to current trends and best practices in digital marketing and web optimization within the higher education sector.

📝 Enhancement Note: This role presents an excellent opportunity for an intern to tackle real-world digital challenges and develop a robust skill set in a high-demand area of operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach identifying the primary reasons for low conversion rates on a specific landing page?" (Focus on data sources, user journey mapping, and hypothesis generation.)

• "Describe a time you used data to recommend a change that improved a user experience or a performance metric." (Highlight your analytical process, the data used, your recommendation, and any observed results.)

• "What are the key differences between SEO and UX, and how do they both contribute to conversion?" (Demonstrate understanding of both disciplines and their interconnectedness.) Company & Culture Questions:

• "Why are you interested in an internship at ESCP Business School, specifically in this Growth & Conversion role?" (Connect your interests to the school's mission and the role's responsibilities.)

• "What do you understand by a 'test and learn' culture?" (Explain your perspective on experimentation and iterative improvement.)

• "How would you collaborate with design and development teams on a website optimization project?" (Discuss communication strategies, stakeholder management, and understanding different team perspectives.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as narratives: the challenge, your approach (data, tools used), the solution/recommendation, and the outcome/impact.

• Visual Aids: Use screenshots, mockups, or dashboard examples to illustrate your points and showcase your analytical and design skills.

• Conciseness: Be prepared to present key aspects of your projects efficiently, focusing on the most relevant details for the role.

• Tool Demonstration: If asked, be ready to briefly explain how you used specific tools (e.g., GA4, Hotjar) within a project.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only knowledgeable but also enthusiastic, eager to learn, and capable of applying their understanding to practical problems.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on careers.werecruit.io.

• Tailor Your CV: Customize your CV to highlight any experience or academic projects related to SEO, UX, web analytics (GA4, Hotjar), A/B testing, data analysis, or conversion optimization. Use keywords from the job description.

• Prepare Your Portfolio: Compile examples of relevant academic projects, personal projects, or previous internship work that demonstrate your skills in data analysis, reporting, UX critique, or optimization recommendations. Focus on process and potential impact.

• Research ESCP: Familiarize yourself with ESCP Business School's mission, values, target audience, and its current digital presence. Understand its strategic goals related to student recruitment and brand communication.

• Practice Interview Responses: Prepare answers to common interview questions focusing on your understanding of core concepts, your problem-solving approach, and your motivation for pursuing this internship. Be ready to discuss your portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.