Product Strategy & Performance Manager (Quản lý Chiến lược & Hiệu suất Sản phẩm)

📍 Job Overview

Job Title: Product Strategy & Performance Manager (Quản lý Chiến lược & Hiệu suất Sản phẩm)

Company: Prudential plc

Location: Ho Chi Minh City, Vietnam

Job Type: Full time

Category: Product Management / Strategy & Operations

Date Posted: 2026-07-28

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive Prudential Vietnam’s product portfolio strategy, roadmap planning, and business performance management, ensuring alignment with overarching business objectives and market opportunities.

• Act as a central coordination point across Product, Distribution, Marketing, Customer, Finance, Actuarial, Operations, and Group stakeholders to ensure successful product initiative delivery and achievement of targeted commercial outcomes.

• Support Prudential Vietnam's strategic transformation towards a stronger Health and Protection proposition, optimizing portfolio profitability, customer value, and distribution effectiveness.

• Own the product planning calendar, governance, and reporting for the product portfolio, ensuring alignment with both local priorities and Group Product requirements.

• Monitor and analyze key product portfolio performance metrics, recommending strategic interventions to enhance growth, profitability, and customer engagement.

📝 Enhancement Note: While the title includes "Product Strategy & Performance Manager," the responsibilities heavily lean into the strategic planning, performance analysis, and cross-functional coordination typical of a Senior Product Operations or GTM Strategy role within a financial services context. The emphasis on "operations" in the context of product delivery, performance, and stakeholder management suggests a strong operational component to this strategy role.

📈 Primary Responsibilities

• Product Strategy & Portfolio Management: Develop and maintain multi-year product roadmaps aligned with business priorities and market opportunities; conduct regular portfolio reviews to identify areas for growth, enhancement, rationalization, and repricing.

• Market Intelligence & Strategic Support: Monitor market trends, customer needs, and competitor developments to inform product strategy; support strategic initiatives, including Health & Protection expansion, affluent propositions, legacy planning, and customer lifetime value initiatives.

• Product Planning & Governance: Own the end-to-end product planning calendar and launch roadmap; coordinate cross-functional product delivery plans involving Product, Actuarial, Distribution, Marketing, Operations, and Technology teams.

• Performance Monitoring & Analysis: Own monthly product portfolio performance reviews, tracking key metrics such as Net Business Production (NBP), product mix, Health & Protection contribution, rider attachment rates, case size, conversion rates, persistency, and profitability.

• Intervention & Optimization: Recommend portfolio interventions including repricing, product enhancements, and marketing campaigns; partner with Distribution teams to optimize sales performance and product penetration.

• Customer Value Management: Drive maturity recapture initiatives, identify cross-sell, upsell, and repurchase opportunities, and support customer retention and lifetime value initiatives.

• Distribution Effectiveness: Monitor product performance by channel, partner with Agency and Banca teams to improve product penetration and conversion, and identify sales barriers for corrective actions.

• Executive Reporting & Stakeholder Engagement: Prepare comprehensive product strategy and performance updates for Executive Committee (ExCo), Board, and Group stakeholders; support annual business planning and budgeting processes.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product direction and operational execution oversight. The role requires deep engagement with performance metrics, cross-functional process coordination for product launches, and communication with senior leadership, indicating a strong need for operational rigor in strategy implementation.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Actuarial Science, Business, Economics, Finance, Marketing, or a related discipline. Experience:

• 5–7 years of progressive experience in the life insurance, bancassurance, consulting, or broader financial services industry.

• Proven experience in product strategy development, comprehensive portfolio management, or robust business performance management. Required Skills:

• Product Strategy & Roadmap Development: Ability to conceptualize, develop, and articulate multi-year product strategies and detailed roadmaps aligned with market dynamics and business goals.

• Portfolio Management & Analysis: Expertise in analyzing product performance across various metrics (NBP, profitability, persistency, etc.) and identifying strategic opportunities for growth, enhancement, or rationalization.

• Stakeholder Management & Cross-functional Coordination: Demonstrated ability to effectively manage relationships with diverse internal stakeholders (Product, Distribution, Marketing, Finance, Actuarial, Operations, Technology) and drive consensus-driven initiatives.

• Analytical & Commercial Acumen: Strong quantitative and qualitative analytical skills, with the ability to translate data-driven insights into actionable commercial strategies and recommendations.

• Financial Services & Insurance Product Knowledge: In-depth understanding of life insurance products, distribution channels (Agency, Bancassurance), and the financial services landscape.

• Presentation & Communication Skills: Proven experience in preparing and delivering impactful presentations to senior executives (ExCo, Board) and clearly articulating complex strategies and performance data.

Preferred Skills:

• Health & Protection Product Expertise: Specific experience or deep understanding of the Health and Protection product segment within life insurance.

• Customer Value Management (CVM) Experience: Familiarity with CVM strategies, including cross-selling, up-selling, and customer retention initiatives.

• Project Management Fundamentals: Basic understanding of project management principles to support the coordination of product launches and initiatives.

• Data Visualization & Reporting Tools: Proficiency in using tools to create dashboards and reports for performance tracking and executive communication.

📝 Enhancement Note: The emphasis on analytical, commercial, and stakeholder management skills, coupled with specific insurance product knowledge, points to a role that requires both strategic foresight and operational execution capabilities. The requirement to present to senior executives suggests a need for strong communication and strategic articulation skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Roadmaps: Demonstrated ability to develop and present comprehensive, multi-year product roadmaps that clearly articulate strategic objectives, key initiatives, and expected outcomes.

• Performance Dashboards & Reviews: Proven experience in creating and maintaining detailed product performance dashboards, including the ability to conduct insightful quarterly portfolio reviews and present findings effectively.

• Business Case Development: Track record of developing robust business cases and strategic assessments for new product initiatives, enhancements, or repricing actions, including financial projections and ROI analysis.

• Cross-functional Process Integration: Examples showcasing ability to coordinate and integrate product delivery plans across diverse functional areas (Actuarial, Marketing, Distribution, Operations, Technology), ensuring timely and successful product launches.

Process Documentation:

• Product Strategy Documentation: Experience in documenting product strategies, including market analysis, competitive landscape, target customer segments, and value propositions.

• Performance Reporting Frameworks: Ability to design and implement frameworks for tracking and reporting on key product performance indicators (KPIs), such as NBP, persistency, profitability, and channel effectiveness.

• Governance & Compliance Alignment: Understanding of product governance processes within financial services, demonstrating how to ensure product initiatives align with regulatory requirements and Group standards.

📝 Enhancement Note: Given the role's focus on strategy, performance, and cross-functional coordination, a portfolio showcasing strategic planning documents, performance analysis reports, business cases, and examples of process coordination for product launches would be highly valuable. The emphasis on "operations" within the role suggests that demonstrating an understanding of product delivery processes and performance management systems would be critical.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Product Strategy & Performance Manager roles with 5-7 years of experience in Ho Chi Minh City, Vietnam, the estimated annual salary range is approximately VND 700,000,000 to VND 1,200,000,000. This range can vary based on the candidate's specific experience, skillset, and the final negotiation. Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Life insurance benefits.

• Retirement savings plan (e.g., provident fund or pension scheme).

• Potential for professional development and training opportunities.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for career advancement within a global organization.

• Access to employee assistance programs. Working Hours:

• Standard full-time working hours, typically 40 hours per week, Monday to Friday. While the role is on-site, there may be occasional flexibility required to meet business needs, particularly around product launch timelines or critical reporting deadlines.

📝 Enhancement Note: Salary estimates are based on available data for similar roles in Ho Chi Minh City, Vietnam, considering the specified experience level and industry. Benefits are typical for large, multinational financial services organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Life Insurance)

Prudential plc is a leading international financial services group. In Vietnam, Prudential is a major player in the life insurance market, known for its commitment to customer protection and financial well-being. The company is undergoing a transformation to strengthen its Health and Protection offerings, indicating a dynamic and forward-looking environment.

Company Size: Large Enterprise (Prudential plc is a global entity with tens of thousands of employees worldwide, and Prudential Vietnam is a significant operation within the country).

A large company size implies structured processes, established hierarchies, and potential for diverse career paths and cross-functional exposure. For operations professionals, this often means working within established frameworks but with opportunities to influence and optimize within those structures.

Founded: 1848 (Prudential plc)

The long history of Prudential plc signifies stability, deep industry expertise, and a well-established reputation. This longevity suggests a culture that values long-term vision, reliability, and continuous adaptation to market changes.

Team Structure:

• The Product Strategy & Performance Manager will likely be part of a broader Product or Strategy department.

• This role requires close collaboration with various departments including Distribution (Agency, Bancassurance), Marketing, Customer Experience, Finance, Actuarial, Operations, and Technology.

• The reporting structure likely involves reporting to a Head of Product, Director of Strategy, or a similar senior leadership position within the product or commercial division. Methodology:

• Data-Driven Decision Making: The role emphasizes performance monitoring and analysis, indicating a strong reliance on data to inform strategy, identify opportunities, and measure success.

• Cross-Functional Collaboration: The nature of product development and launch necessitates a highly collaborative approach, working with diverse teams to achieve common goals.

• Strategic Planning & Execution: The role involves both developing long-term product roadmaps and overseeing the execution of product initiatives to meet commercial objectives.

Company Website: https://www.prudential.com.vn/

📝 Enhancement Note: Prudential's focus on transformation, particularly in Health and Protection, suggests an environment open to strategic evolution. The "partners for every life and protectors for every future" purpose points to a customer-centric and responsible corporate ethos, which is crucial for operations roles to align with.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-to-senior management level, bridging strategic product planning with operational performance oversight. It requires a candidate who can not only conceptualize strategy but also deeply understand and manage the operational execution and performance measurement aspects of a product portfolio. It is crucial for operations professionals to recognize this as a role that demands a strong understanding of business drivers and market dynamics, as well as the ability to translate strategy into actionable operational plans.

Reporting Structure: The role typically reports to a senior leader within the Product, Strategy, or Commercial divisions, such as a Head of Product, Director of Strategy, or Chief Commercial Officer. This position will have significant interaction with peers across various functions (Distribution, Marketing, Operations, Finance, Actuarial) and will be responsible for influencing their efforts related to product management and performance.

Operations Impact: The Product Strategy & Performance Manager plays a pivotal role in shaping Prudential Vietnam's product offerings, directly impacting revenue generation (NBP, profitability), customer acquisition and retention (lifetime value, persistency), and market positioning (Health & Protection expansion). Success in this role contributes significantly to the company's financial health and strategic growth objectives. Operations professionals will find that demonstrating how their contributions directly influence these key business outcomes is critical.

Growth Opportunities:

• Vertical Growth: Advancement to senior leadership roles such as Head of Product, Director of Strategy, or Chief Commercial Officer.

• Specialization: Deepening expertise in specific product lines (e.g., Health & Protection) or functional areas like customer value management or distribution strategy.

• Cross-Functional Moves: Opportunities to move into related roles within Distribution, Marketing, or even broader Strategy & Transformation functions within Prudential or the wider financial services industry.

• Global Mobility: Potential for international assignments within Prudential's global network.

📝 Enhancement Note: For operations professionals, this role represents an opportunity to move beyond purely execution-focused roles into a more strategic position that requires understanding business outcomes. Highlighting experience in performance management, process optimization for product launches, and data-driven strategic recommendations will be key for career progression.

🌐 Work Environment

Office Type: Prudential Vietnam operates from modern office spaces, including their Phu My Hung Tower location in Ho Chi Minh City. These environments are typically designed to foster collaboration and productivity, with dedicated workspaces for different functions.

Office Location(s):

• PVA | Ho Chi Minh - Phu My Hung Tower, Ho Chi Minh City, Vietnam. This location is a prime business district, offering accessibility and a professional setting. Workspace Context:

• Collaborative Spaces: Expect open-plan areas, meeting rooms, and potentially dedicated project spaces designed to facilitate teamwork and cross-functional discussions essential for product strategy and performance management.

• Technology & Tools: Access to standard office technology, including computers, communication platforms, and potentially specialized analytics and reporting software relevant to product performance.

• Team Interaction: Regular face-to-face interactions with team members, cross-functional colleagues, and potentially senior leadership, providing ample opportunities for knowledge sharing and collaborative problem-solving.

Work Schedule:

• The role is primarily on-site, requiring consistent presence in the Ho Chi Minh City office. Standard working hours are expected (approx. 40 hours/week), with potential for flexibility to accommodate critical deadlines, product launches, or urgent reporting needs. This structured environment supports consistent data analysis and performance tracking.

📝 Enhancement Note: The on-site nature of the role suggests a traditional corporate environment where direct collaboration and access to company resources are prioritized. Operations professionals should be prepared for a structured work setting that supports focused analysis and team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by HR or a recruitment specialist to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A deep dive into your experience with product strategy, portfolio management, performance analysis, and stakeholder management. Expect questions related to your approach to developing product roadmaps and driving business outcomes.

• Cross-functional Panel Interview: You may meet with representatives from key collaborating departments (e.g., Distribution, Marketing, Actuarial, Operations) to assess your ability to collaborate and understand their perspectives.

• Case Study / Presentation: A common step for strategy roles. You might be given a business challenge or asked to present on a past success related to product strategy, performance improvement, or a complex cross-functional initiative.

• Executive Interview: A final interview with a senior leader (e.g., Head of Product, CCO) to assess strategic thinking, leadership potential, and alignment with Prudential's vision.

Portfolio Review Tips:

• Strategic Impact: Showcase examples where your strategic input led to quantifiable improvements in product performance (e.g., increased NBP, enhanced profitability, improved persistency).

• Process & Performance Focus: Include case studies demonstrating your ability to manage product lifecycles, conduct portfolio reviews, and implement performance-driven interventions. Highlight how you've leveraged data and analytics.

• Cross-functional Coordination: Provide examples of successful product launches or strategic initiatives where you effectively coordinated across multiple departments, overcoming challenges and achieving timely delivery.

• Executive Communication: Prepare examples of reports, presentations, or summaries you've created for senior leadership, demonstrating your ability to condense complex information into actionable insights.

• Quantifiable Results: Always back your achievements with specific metrics and data. For instance, instead of saying "improved product performance," state "increased NBP by 15% in Q3 202X through strategic repricing and targeted campaign execution."

Challenge Preparation:

• Product Strategy Case: Be prepared to analyze a hypothetical market scenario, propose a product strategy, and outline a roadmap with key performance indicators.

• Performance Analysis Scenario: You might be presented with a product performance dashboard and asked to identify key issues, recommend solutions, and outline implementation steps.

• Stakeholder Alignment Exercise: Practice articulating how you would gain buy-in from different departments for a strategic product decision that might have conflicting impacts.

📝 Enhancement Note: The emphasis on a "Product Strategy & Performance Manager" role suggests that interviewers will be looking for a blend of strategic thinking and a strong understanding of operational metrics and execution. Demonstrating how your experience translates into tangible business results and effective cross-functional collaboration will be key.

🛠 Tools & Technology Stack

Primary Tools:

• CRM Systems: Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics) for understanding customer interactions, sales pipelines, and distribution channel performance.

• Product Lifecycle Management (PLM) Tools: While less common in insurance than manufacturing, familiarity with systems that support product development, version control, and launch coordination can be beneficial.

• Project Management Software: Proficiency in tools like Jira, Asana, Trello, or Microsoft Project for managing product roadmaps, launch timelines, and cross-functional project coordination.

Analytics & Reporting:

• Business Intelligence (BI) Tools: Strong experience with BI platforms such as Tableau, Power BI, QlikView, or Looker for data analysis, dashboard creation, and performance reporting.

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation, financial modeling, and detailed analysis.

• Statistical Software (Optional but beneficial): Familiarity with tools like R, Python (with libraries like Pandas, NumPy), or SPSS for advanced statistical analysis if required for deeper insights.

CRM & Automation:

• Salesforce: Widely used in financial services for managing customer relationships, sales processes, and distribution channel performance.

• Marketing Automation Platforms: Experience with tools like Marketo, HubSpot, or Pardot, particularly for understanding how marketing campaigns influence product uptake and customer engagement.

• Data Warehousing & ETL Tools: Understanding of data warehousing concepts and ETL (Extract, Transform, Load) processes is beneficial for ensuring data integrity and access for analysis.

📝 Enhancement Note: The role requires strong analytical capabilities, making proficiency in BI tools and advanced Excel skills critical. Familiarity with CRM systems is essential for understanding sales and customer data, which directly impacts product performance. The "Operations" aspect of the role implies an understanding of how these tools integrate to drive business processes.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value at Prudential, ensuring that all product strategies and performance management efforts are geared towards meeting customer needs and enhancing their experience.

• Integrity & Responsibility: Upholding the highest ethical standards in product development and performance management, reflecting Prudential's role as a protector of futures.

• Collaboration & Teamwork: Fostering an environment where cross-functional teams work cohesively to achieve shared product goals, breaking down silos between strategy and execution.

• Data-Driven Excellence: A commitment to leveraging data and analytics to inform strategic decisions, measure performance accurately, and drive continuous improvement in product offerings and operational efficiency.

• Innovation & Adaptability: Embracing change and proactively adapting product strategies and performance management approaches to evolving market conditions and customer expectations, especially in the Health and Protection space.

Collaboration Style:

• Proactive Engagement: Actively reaching out to stakeholders across departments to ensure alignment on product roadmaps, launch plans, and performance initiatives.

• Data-Informed Dialogue: Using performance data and analytical insights as the basis for discussions and decision-making with various teams.

• Solution-Oriented Approach: Focusing on collaboratively identifying challenges and developing practical, data-backed solutions that benefit the product portfolio and business objectives.

• Feedback Integration: Openness to receiving and integrating feedback from Distribution, Marketing, Operations, and other teams to refine product strategies and execution plans.

📝 Enhancement Note: Understanding Prudential's core values is key to demonstrating cultural fit. For operations professionals, aligning with values like "Data-Driven Excellence" and "Collaboration & Teamwork" will be crucial, as these directly relate to the core functions of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Operational Realities: Ensuring that ambitious product strategies are executable within Prudential Vietnam's operational capabilities and regulatory environment.

• Cross-Functional Alignment: Navigating diverse stakeholder priorities and securing buy-in for product initiatives across multiple departments, each with its own objectives.

• Data Integration & Quality: Ensuring access to reliable, integrated data across various systems for accurate performance monitoring and strategic analysis.

• Market Volatility & Competition: Adapting product strategies and performance targets to rapidly changing market conditions, new competitor offerings, and evolving customer needs, especially in the dynamic Health and Protection sector.

• Driving Transformation: Supporting the company's strategic shift towards Health and Protection while optimizing the existing portfolio, requiring careful resource allocation and change management.

Learning & Development Opportunities:

• Advanced Analytics & BI Training: Opportunities to deepen skills in data analysis, business intelligence tools, and potentially statistical modeling for more sophisticated performance insights.

• Product Management & Strategy Certifications: Pursuing industry-recognized certifications in product management or strategic planning to enhance professional credentials.

• Leadership Development Programs: Access to internal leadership training and development programs to hone management, communication, and strategic decision-making skills.

• Industry Conferences & Workshops: Participation in industry events focused on insurance, product development, digital transformation, and customer experience to stay abreast of emerging trends.

• Mentorship Programs: Opportunities to be mentored by senior leaders within Prudential, gaining insights into strategic thinking and career progression.

📝 Enhancement Note: The challenges highlight the complexity of the role, requiring strong problem-solving and strategic thinking. The growth opportunities emphasize continuous learning and development, crucial for operations professionals looking to advance their careers in strategic roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a multi-year product roadmap. How do you ensure it remains aligned with business strategy and market opportunities?" (Focus on your methodology, data sources, and stakeholder engagement.)

• "Walk me through a time you identified an opportunity to enhance a product portfolio's performance. What metrics did you track, what actions did you recommend, and what were the results?" (Prepare a case study with quantifiable outcomes and highlight your analytical process.)

• "How do you approach product rationalization or repricing? What factors do you consider, and how do you gain buy-in from distribution and actuarial teams?" (Demonstrate your commercial acumen and stakeholder management skills.) Company & Culture Questions:

• "Based on your understanding of Prudential's purpose and its focus on Health and Protection, how would you approach developing a new product strategy for this segment?" (Show you've researched the company and can connect strategy to specific business drivers.)

• "How do you ensure alignment between local product strategies and Group Product requirements?" (Highlight your understanding of corporate governance and reporting structures.)

• "Describe your experience working with cross-functional teams. How do you manage differing priorities and drive consensus?" (Provide examples of successful collaboration and conflict resolution.) Portfolio Presentation Strategy:

• Structure Your Case Studies: For any presented case study, follow a clear structure: Situation, Task, Action, Result (STAR method). Clearly articulate the problem, your role, the steps you took (especially data analysis and cross-functional coordination), and the quantifiable impact.

• Focus on Metrics & ROI: When presenting performance data, emphasize key metrics (NBP, profitability, persistency, conversion rates) and how your strategies contributed to positive financial outcomes or ROI.

• Visual Aids: Use clear, concise slides with charts and graphs to illustrate performance trends, strategic initiatives, and key findings. Avoid overly dense text.

• Demonstrate Operational Understanding: For product launch examples, briefly touch upon the operational coordination involved – how you worked with Operations, Technology, or Distribution to ensure a smooth rollout.

• Connect to Prudential: Whenever possible, tie your experience and examples back to Prudential's stated goals, such as strengthening Health and Protection or improving customer lifetime value.

📝 Enhancement Note: Interview preparation should emphasize not just strategic thinking but also the practical application of strategy through performance management and cross-functional operational coordination. Demonstrating a data-driven approach and the ability to communicate complex ideas effectively to senior stakeholders is paramount.

📌 Application Steps

To apply for this Product Strategy & Performance Manager position:

• Submit your application: Navigate to the provided Workday job portal link and complete the online application form.

• Tailor your Resume: Ensure your resume highlights quantifiable achievements in product strategy, portfolio management, performance analysis, and cross-functional coordination within the financial services or insurance sectors. Use keywords from the job description, such as "Product Roadmap," "Portfolio Review," "NBP," "Persistency," and "Stakeholder Management."

• Prepare Your Portfolio: Gather examples of strategic plans, performance dashboards, business cases, and case studies demonstrating your impact. Focus on showcasing your analytical rigor, commercial acumen, and ability to drive results through strategic initiatives and operational coordination.

• Research Prudential: Familiarize yourself with Prudential's purpose, recent strategic initiatives (especially in Health and Protection), and its market position in Vietnam. Understand their values and culture.

• Practice Interview Responses: Rehearse answers to common strategic and behavioral questions, focusing on providing specific examples supported by data and demonstrating your understanding of the insurance industry and the role's operational components.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview. Specific details regarding responsibilities, qualifications, and interview processes should be confirmed directly with Prudential during the application and interview stages.