Stage UX Research / Klantonderzoek

📍 Job Overview

Job Title: Stage UX Research / Klantonderzoek

Company: 123inkt

Location: Nederhorst den Berg, North Holland, Netherlands

Job Type: INTERN

Category: UX Research / Customer Research (within Marketing Operations)

Date Posted: June 11, 2026

Experience Level: Entry-Level (Internship)

Remote Status: On-site

🚀 Role Summary

• Gain hands-on experience in UX Research and Customer Research within a dynamic e-commerce environment.

• Support the UX Researcher and Marketing team in various customer research initiatives and website improvement projects.

• Learn to collect, analyze, and interpret customer feedback and behavioral data to drive enhanced user experiences.

• Contribute to cross-functional teams focused on optimizing the customer journey and webshop performance.

• Develop a foundational understanding of UX principles, customer-centric strategies, and e-commerce operations.

📝 Enhancement Note: This role is specifically an internship ("Stage") focused on UX Research and Customer Research, directly supporting the Marketing department's website optimization efforts. While not a traditional Revenue Operations or Sales Operations role, the skills developed in understanding customer behavior and improving website effectiveness are highly relevant to GTM operations and customer lifecycle management. The "Klantonderzoek" (Customer Research) aspect directly ties into understanding the target audience for GTM strategies.

📈 Primary Responsibilities

• Assist in the design, setup, and execution of customer surveys and other quantitative research methods.

• Support the recruitment of participants for qualitative research, including user interviews and usability testing sessions.

• Observe and meticulously document user interactions during usability tests to identify pain points and areas for improvement.

• Collect and systematically analyze customer feedback from various channels, including surveys, reviews, and support interactions.

• Translate customer insights and behavioral data into actionable recommendations for website enhancements and improved customer experience.

• Collaborate with UX Designers, Web Analysts, and CRO Specialists to integrate research findings into ongoing projects.

• Contribute to the preparation and presentation of research findings and insights to the wider marketing team.

• Gain exposure to the end-to-end research process, from initial planning and participant recruitment to data analysis and reporting.

📝 Enhancement Note: The responsibilities are tailored to an intern level, focusing on support and assistance. However, the core activities of data collection, analysis, and recommendation generation are fundamental to operations roles that rely on understanding customer behavior to optimize processes and outcomes. The emphasis on "customer feedback and behavior" is a direct input for GTM strategy refinement.

🎓 Skills & Qualifications

Education: Currently pursuing an HBO (Higher Professional Education) degree, with a strong preference for majors in Marketing, Communication, Psychology, or a related field.

Experience: While no prior professional experience is strictly required for an internship, a demonstrated passion for and understanding of UX principles and customer research methodologies is highly valued. Previous project work or academic research in these areas is a plus.

Required Skills:

• Strong affinity for UX (User Experience) and customer research principles.

• Excellent curiosity, motivation, and a customer-centric mindset.

• Good social skills, with the ability to ask effective questions and engage with others.

• Meticulous attention to detail and a commitment to accurate data handling.

• Basic analytical skills for interpreting qualitative and quantitative data.

• Proficiency in Dutch (both written and spoken) due to the nature of the role and company. Preferred Skills:

• Familiarity with UX research tools (e.g., survey platforms, usability testing software).

• Previous exposure to UX research methods (e.g., surveys, interviews, usability testing).

• Understanding of e-commerce principles and customer journey mapping concepts.

• Basic knowledge of web analytics or CRO (Conversion Rate Optimization) principles.

📝 Enhancement Note: The "HBO-opleiding" requirement is a specific Dutch educational qualification level. The emphasis on "affinity" and "curiosity" suggests that the company is looking for individuals with a strong foundational interest and potential, rather than extensive prior experience, which is typical for an internship. The "no must" for UX tools indicates a willingness to train.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• While a formal portfolio is not explicitly required for an internship, candidates are encouraged to showcase relevant academic projects, personal research initiatives, or any work demonstrating an understanding of customer analysis and user experience.

• Examples could include: a research paper on consumer behavior, a mock user study, a survey design for a hypothetical product, or a brief analysis of a website's user interface.

• Focus should be on demonstrating analytical thinking, problem-solving skills, and an understanding of how customer insights can lead to actionable improvements. Process Documentation:

• The intern will be exposed to and assist with documenting processes related to:

• Survey design and deployment workflows.

• User interview and usability testing protocols.

• Customer feedback collection and categorization methods.

• Data analysis and insight generation procedures.

• Reporting on research findings and proposed improvements.

📝 Enhancement Note: For an internship, the "portfolio" is less about professional deliverables and more about showcasing academic potential and foundational understanding. The emphasis is on the process of research and how insights are derived, aligning with the operational aspect of understanding and improving customer interactions.

💵 Compensation & Benefits

Salary Range: As this is an internship, a "Stagevergoeding" (internship allowance) is provided. While not specified, typical Dutch internship allowances for HBO-level internships can range from €300 to €500 per month, depending on the company and responsibilities.

Benefits:

• Internship allowance (Stagevergoeding).

• Access to 100+ training courses via the company's Online Academy, enhancing professional development.

• Access to the Corporate Benefits platform, offering discounts on various products and services.

• Opportunity for bi-weekly massages to promote well-being.

• Employee discount on 123inkt products.

• Healthy catered lunches, dinners, and complimentary fruit in the company restaurant.

Working Hours: Full-time internship, typically around 40 hours per week, aligning with standard business operations.

📝 Enhancement Note: The salary is provided as an allowance, common for internships. The benefits listed are substantial and reflect a positive company culture, offering significant learning and well-being opportunities. The mention of "gezonde lunches, avondeten en gratis fruit" indicates a supportive on-site work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specifically office supplies, printing consumables, and related products. 123inkt is a significant player in the Dutch online retail market.

Company Size: 123inkt is a large and rapidly growing e-commerce company. While exact employee numbers aren't provided in the raw data, their extensive product range and market presence suggest a substantial team.

Founded: 123inkt was founded in 2000, indicating a well-established presence and significant experience in the online retail space.

Team Structure: The intern will join "Team Website" within the Marketing Department. This team is structured to foster collaboration among specialists in UX Design, UX Research, Web Analysis, CRO (Conversion Rate Optimization), and Customer Journey Management. This cross-functional setup is crucial for a holistic approach to website improvement and customer experience.

Methodology: The team's methodology is data-driven and customer-centric. They utilize a combination of quantitative analysis (web analytics, A/B testing) and qualitative research (user interviews, usability testing) to understand customer behavior and identify optimization opportunities. The focus is on continuous improvement and iterative development of the webshop.

Company Website: 123inkt.nl

📝 Enhancement Note: Understanding the company's e-commerce focus and its commitment to growth is key. The "Team Website" structure highlights a collaborative environment where UX research is integrated into broader marketing and web development efforts, directly impacting customer acquisition, retention, and conversion – core GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position, designed for individuals early in their academic journey. It serves as a foundational experience in UX research and customer understanding within a commercial context.

Reporting Structure: The intern will report to and be guided by an experienced UX Researcher within Team Website, who will provide direct mentorship and supervision for research tasks.

Operations Impact: While direct operational impact is limited due to the internship nature, the insights generated by the intern's work will contribute to data-informed decisions for website improvements. These improvements can lead to better customer conversion rates, increased customer satisfaction, and ultimately, enhanced revenue and operational efficiency for the e-commerce platform.

Growth Opportunities:

• Skill Development: Significant opportunity to develop core UX research skills, data analysis techniques, and an understanding of customer psychology in an e-commerce setting.

• Industry Exposure: Gain practical experience in the fast-paced e-commerce industry and learn from seasoned professionals in Marketing, UX, and Web Analysis.

• Networking: Build connections within the marketing and UX community at a reputable company.

• Learning Resources: Access to 100+ training modules in the Online Academy offers a broad spectrum of learning opportunities beyond the immediate internship scope.

📝 Enhancement Note: This section focuses on the learning and developmental aspects of the internship, framing it as a crucial starting point for a career in UX, marketing, or related operational fields focused on customer experience and GTM.

🌐 Work Environment

Office Type: The role is based on-site at 123inkt's office in Nederhorst den Berg. The description mentions a "gezellige bedrijfsrestaurant" (cozy company restaurant) and provides healthy lunches and dinners, suggesting a well-equipped and employee-focused workspace.

Office Location(s): Nieuw Walden 56, 1394 PC Nederhorst den Berg, North Holland, Netherlands.

Workspace Context:

• The workspace is within the "Team Website" which implies a collaborative and dynamic environment alongside UX Designers, Researchers, Web Analysts, and CRO Specialists.

• Access to relevant tools and technology for research and analysis will be provided.

• The environment is conducive to learning and practical application of research methodologies.

Work Schedule: A full-time schedule, typically 40 hours per week, is expected. This provides an immersive experience and allows for consistent contribution to ongoing projects.

📝 Enhancement Note: The on-site requirement is clearly stated. The mention of the company restaurant and provided meals indicates a supportive and integrated work environment, typical of larger organizations aiming to foster team cohesion.

📄 Application & Portfolio Review Process

Interview Process: (Inferred based on typical internship hiring processes)

• Initial Screening: Review of CV and motivation letter to assess academic background, affinity for UX/customer research, and overall suitability.

• First Interview: Likely a conversation with the UX Researcher or a Marketing Manager to discuss your motivation, academic projects, understanding of UX, and personality fit. This may include behavioral questions.

• Practical Assignment (Optional): A small research-related task or case study might be assigned to assess practical skills and analytical thinking.

• Final Interview: Potentially with a broader team member or HR representative to discuss logistics, expectations, and confirm cultural fit.

Portfolio Review Tips:

• Highlight Relevant Projects: If you have academic papers, group projects, or personal initiatives related to market research, user studies, or website analysis, be prepared to discuss them.

• Showcase Analytical Thinking: Even if the "portfolio" is just your CV and academic record, emphasize your ability to analyze information and draw conclusions.

• Demonstrate Curiosity: Express your eagerness to learn and understand customer behavior.

• Explain Your Motivation: Clearly articulate why you are interested in UX research and 123inkt specifically.

Challenge Preparation:

• Understand UX Fundamentals: Be prepared to discuss basic UX principles and why understanding the customer is vital for a website's success.

• Research 123inkt: Familiarize yourself with their website, product offerings, and target audience. Think about potential areas for UX improvement.

• Prepare Questions: Have thoughtful questions ready about the team, the research process, and learning opportunities.

📝 Enhancement Note: The interview process is inferred. For an internship, the focus is less on a polished professional portfolio and more on academic background, potential, and motivation. The emphasis is on understanding the candidate's foundational knowledge and eagerness to learn.

🛠 Tools & Technology Stack

Primary Tools:

• Survey Platforms: Likely tools such as SurveyMonkey, Typeform, or Google Forms for designing and distributing surveys.

• Usability Testing Tools: Potentially tools for remote or in-person usability testing (e.g., Lookback, UserTesting.com, or simpler screen recording methods).

• Data Analysis Tools: Excel or Google Sheets for basic quantitative data analysis. Qualitative data might be analyzed using thematic analysis techniques, possibly supported by tools like NVivo (though less likely for an intern).

• Collaboration Tools: Internal company tools for project management and communication (e.g., Jira, Slack, Microsoft Teams).

Analytics & Reporting:

• Web Analytics: Exposure to tools like Google Analytics for understanding website traffic and user behavior.

• CRO Tools: Potential exposure to A/B testing platforms (e.g., Optimizely, VWO) or heatmapping tools (e.g., Hotjar) could be part of the learning.

CRM & Automation:

• While not a primary focus for this UX role, understanding how customer data is managed within a CRM (Customer Relationship Management) system might be part of the broader marketing context.

📝 Enhancement Note: The tools mentioned are typical for UX research and web analysis. The emphasis is on foundational tools that an intern would likely use or be exposed to, supporting the learning aspect of the role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of and focus on customer needs and behaviors is paramount.

• Data-Driven Decision Making: Insights derived from research are used to inform strategic and tactical decisions.

• Continuous Improvement: A commitment to iteratively enhancing the user experience and website performance.

• Collaboration: Working effectively across different marketing disciplines to achieve common goals.

• Curiosity & Learning: An environment that encourages asking questions and seeking new knowledge.

Collaboration Style:

• Highly collaborative, with regular interaction between UX researchers, designers, analysts, and CRO specialists.

• Open communication and feedback exchange are encouraged to foster innovation and problem-solving.

• The team works collectively to understand the customer journey and identify optimization points.

📝 Enhancement Note: These values are inferred from the description of Team Website and the nature of UX research. The emphasis on customer-centricity and data-driven approaches is directly relevant to GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Theory and Practice: Translating academic knowledge of UX research into practical application on a live e-commerce site.

• Data Interpretation: Effectively analyzing and synthesizing both qualitative and quantitative data to derive meaningful insights.

• Stakeholder Communication: Clearly articulating research findings and recommendations to a diverse team with varying technical backgrounds.

• Pace of E-commerce: Adapting to the fast-paced and dynamic nature of the e-commerce industry, where trends and customer expectations can change rapidly.

Learning & Development Opportunities:

• Practical UX Skills: Gaining hands-on experience with various research methodologies and tools.

• E-commerce Insights: Deepening understanding of online consumer behavior, conversion optimization, and the e-commerce business model.

• Cross-Functional Exposure: Learning from specialists in web analytics, CRO, and customer journey management.

• Formal Training: Utilizing the extensive Online Academy to supplement practical learning with theoretical knowledge.

📝 Enhancement Note: This section frames the inherent challenges of an internship as growth opportunities, highlighting the learning potential within the role.

💡 Interview Preparation

Strategy Questions:

• Understanding Customer Motivation: "How would you approach understanding why a customer abandons their shopping cart on an e-commerce site?" (Focus on methodology and potential research methods).

• Research Design: "If we wanted to improve the checkout process, what steps would you take to gather customer feedback and identify issues?" (Assess understanding of research process).

• Interpreting Data: "Imagine you've conducted a survey and received mixed feedback on a new website feature. How would you analyze this data to make a recommendation?" (Focus on analytical approach).

Company & Culture Questions:

• "Why are you interested in an internship at 123inkt specifically, and what do you hope to learn here?" (Assess motivation and company research).

• "How do you approach working in a team, especially with people from different departments like marketing and design?" (Assess collaboration skills).

• "What does 'customer-centricity' mean to you in the context of an e-commerce business?" (Assess understanding of core values). Portfolio Presentation Strategy:

• Focus on Process: For any academic or personal projects, emphasize your research process, the methods you used, and how you arrived at your conclusions.

• Highlight Learnings: Discuss what you learned from each project, including any challenges you faced and how you overcame them.

• Demonstrate Enthusiasm: Show your passion for understanding people and improving user experiences.

• Ask Insightful Questions: Prepare questions about the team's current research projects, the tools they use, and the impact of UX research on business decisions at 123inkt.

📝 Enhancement Note: These questions are designed to assess an intern candidate's foundational knowledge, motivation, and potential for learning within a UX research context at an e-commerce company.

📌 Application Steps

To apply for this internship position:

• Submit your application through the provided link on the 123inkt careers page.

• Tailor your Motivation Letter: Clearly articulate your interest in UX Research and Customer Research, and explain why 123inkt is an appealing company for your internship. Connect your academic background and any relevant projects to the role.

• Optimize your CV: Highlight relevant coursework, academic achievements, and any projects or extracurricular activities that demonstrate analytical skills, curiosity, and a customer-focused mindset.

• Prepare for Interview: Be ready to discuss your understanding of UX principles, your motivation for pursuing this internship, and how you approach learning and teamwork. Research 123inkt's website and business.

• Showcase Potential: Since this is an internship, focus on demonstrating your eagerness to learn, your problem-solving aptitude, and your collaborative spirit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.