Staff Product Manager, Experience Prototyping

📍 Job Overview

Job Title: Staff Product Manager, Experience Prototyping

Company: General Motors

Location: Warren, MI, United States / Mountain View, CA, United States

Job Type: FULL_TIME

Category: Product Management (GTM/Software Experience)

Date Posted: May 22, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end product lifecycle for early-stage customer experience prototypes, spanning web, mobile, and in-vehicle touchpoints, with a strong emphasis on de-risking significant product investments.

• Drive the strategic vision, roadmap development, and execution for prototype-based experiments, directly informing the future direction of core product teams within a dynamic automotive technology environment.

• Foster deep collaboration with cross-functional teams, including design, engineering, data analytics, legal/privacy, core product teams, and vehicle program managers, to transform ambiguous opportunities into validated prototypes and actionable recommendations.

• Champion a user-centered design process, leveraging data, customer feedback, and market insights to define user personas, scenarios, and success metrics, ensuring iterative improvements and informed product decisions.

📝 Enhancement Note: While the core job title is Product Manager, the emphasis on "Experience Prototyping," "de-risking big bets," and "informing the future roadmap" strongly aligns this role with Go-To-Market (GTM) strategy and the foundational elements of Revenue Operations by ensuring that new product experiences are validated and aligned with market needs before full-scale development, thereby optimizing resource allocation and market entry success. The role requires a blend of technical understanding, strategic foresight, and strong communication skills, typical of senior product roles influencing GTM strategies.

📈 Primary Responsibilities

• Own the complete product management lifecycle for dynamic prototype experience projects, from ideation and strategy definition through to validation and recommendation for scale.

• Partner closely with engineering, design, operations, marketing, product, business units, and external partners to establish a shared strategy, align priorities, and define critical success metrics for prototype initiatives.

• Develop and utilize comprehensive documentation, including vision documents, strategy narratives, and PRDs, as key alignment and execution tools for cross-functional teams.

• Proactively prioritize tasks, manage scope, and navigate tradeoffs to ensure project focus remains on high-impact areas, optimizing resource utilization and accelerating learning cycles.

• Define and track key performance indicators (KPIs) and success metrics for each prototype, ensuring objective measurement of project outcomes and providing clear data-driven insights.

• Manage project timelines, identify potential risks, and provide regular status updates to stakeholders, ensuring transparency and proactive issue resolution.

• Lead and facilitate regular team meetings, establishing clear agendas, driving discussions, and ensuring effective participation from all functional areas.

• Leverage data analytics, telemetry, customer feedback mechanisms, and market intelligence to inform product decisions, iterate on prototypes, and drive continuous improvement in user experience.

• Advocate for and implement user-centered design principles by defining user personas, developing detailed scenarios, and supporting user research activities to gather critical customer insights.

• Facilitate productive working sessions and design reviews, using written artifacts as the primary means of achieving clarity, establishing accountability, and driving execution across distributed teams.

• Provide hands-on support and guidance to engineering and design teams as needed, and lead product demonstrations across various functional groups to showcase progress and gather feedback.

📝 Enhancement Note: The responsibilities highlight a strong focus on "operations" in the broader sense of GTM and product development lifecycle management. This includes managing dependencies, defining metrics, facilitating cross-functional alignment, and ensuring efficient execution, all critical for successful product launches and revenue generation. The emphasis on "operations, marketing, product, business" indicates a direct link to GTM strategy formulation and execution.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Business, Engineering, Computer Science, Human-Machine Interaction, or a related technical or business field.

• Equivalent practical experience will be considered in lieu of a formal degree.

Experience:

• Minimum of 5 years of progressive product management experience, with a proven track record of shipping or prototyping digital experiences.

• Demonstrated experience in turning ambiguous problem spaces into clear strategies, actionable roadmaps, and executable plans, particularly within complex organizations.

• Experience in the automotive industry, embedded systems, or managing 0-1 product launches is highly preferred, offering deep domain expertise.

Required Skills:

• Proven ability to lead product initiatives from conception through validation, demonstrating end-to-end ownership and accountability.

• Strong expertise in developing and executing product strategies and roadmaps for digital experiences across mobile, web, and/or in-vehicle systems.

• Excellent collaboration and communication skills, with a demonstrated ability to work effectively with engineering, design, and cross-functional peers to define scope, manage tradeoffs, and align on technical approaches.

• Demonstrated excellence in written product communication, including the creation of product vision documents, product strategy narratives, Product Requirements Documents (PRDs), and executive-level briefs.

• Strong analytical and problem-solving skills, with a proficiency in using data, telemetry, and customer feedback to guide prioritization and measure product success.

• Experienced in conducting customer interviews, usability testing, clinics, and other methods of gathering customer insights to inform product decisions.

Preferred Skills:

• 10+ years of experience in automotive, embedded systems, or 0-1 product launches.

• Direct experience in Prototyping, Proof of Concepts (POCs), or Research & Development (R&D) environments.

• Familiarity with in-vehicle software ecosystems, infotainment systems, or connected vehicle platforms, including an understanding of underlying hardware architecture.

• Experience in managing customer-facing trade-offs and transition planning for early-stage products.

📝 Enhancement Note: The requirement for "equivalent practical experience" and the emphasis on "written product communication," "PRDs," and "customer insights" are critical for operations-focused roles. This indicates a need for candidates who can translate complex technical and strategic ideas into clear, actionable plans that drive execution, a core function in any GTM or Revenue Operations capacity. The preference for automotive/embedded systems experience suggests a need for domain-specific knowledge that impacts product strategy and market positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable examples of successfully leading product initiatives from ideation to validation, showcasing a structured approach to problem-solving and execution.

• Case studies detailing the development of digital prototypes (web, mobile, in-vehicle) and the methodologies used to gather customer insights and measure success.

• Documentation samples, such as PRDs, strategy documents, or executive briefs, that exemplify clarity, conciseness, and impact in written product communication.

• Evidence of driving cross-functional alignment and managing complex stakeholder relationships to achieve project objectives, particularly in ambiguous environments.

Process Documentation:

• Showcase a clear understanding of product development methodologies, including Agile and iterative prototyping