Staff Product Designer, Growth

📍 Job Overview

Job Title: Staff Product Designer, Growth

Company: Kin Insurance

Location: St. Petersburg, Florida, United States (Remote OK)

Job Type: FULL_TIME

Category: Product Design / Growth Operations

Date Posted: 2026-08-06

Experience Level: 10+ Years

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the product design vision for Kin's growth initiatives, focusing on customer acquisition and product attachment strategies.

• Lead the end-to-end redesign of the sales agent UI, a critical component for driving agent efficiency and closing more effectively.

• Shape the customer journey to foster seamless attachment and cross-sell moments between Kin's diverse product offerings.

• Act as a senior individual contributor, influencing product strategy, roadmap prioritization, and key business decisions within the growth domain.

• Leverage AI tools as a core enabler for accelerated exploration, rapid prototyping, and elevated craft in design work.

📝 Enhancement Note: This role is positioned within the Growth Product Design function, which directly impacts revenue through customer acquisition (CAC) and revenue per customer (attachment lifts). The emphasis on "Growth" and "Sales Agent UI" indicates a strong connection to Sales Operations and Revenue Operations, requiring a deep understanding of sales processes, funnel optimization, and customer lifetime value. The "Staff" level implies a significant scope of influence and autonomy, requiring strategic thinking and the ability to drive outcomes independently.

📈 Primary Responsibilities

• Frame and lead the highest-stakes, most ambiguous growth problems that span multiple products and require independent problem definition.

• Design seamless attachment and cross-sell experiences that make customers feel they are moving within a unified Kin ecosystem, rather than starting over with a new company.

• Define and own the product design vision for the sales agent UI, ensuring it measurably improves agent speed and effectiveness.

• Establish and elevate the design craft standard for all growth-related work, clearly defining what constitutes "good" design in this domain.

• Proactively integrate the design perspective into strategy, roadmap, and prioritization discussions, influencing decisions from the outset.

• Enhance the growth team's testing and learning methodologies to ensure wins compound and are not solely dependent on individual efforts.

• Collaborate closely with product, engineering, and data teams to ensure design solutions are technically feasible, data-informed, and aligned with business objectives.

• Drive the strategic use of AI tools to enhance design exploration, prototyping speed, and overall creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on design execution. The emphasis on "framing ambiguous problems" and "influencing strategy" points towards a role that requires significant proactive engagement and strategic thinking beyond typical design tasks. This aligns with the needs of a senior operations-focused role where understanding business impact and driving strategic initiatives are paramount.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in product design is essential.

Experience: A minimum of 10+ years of progressive experience in product design, with a significant focus on growth-related initiatives, user experience, and driving measurable business outcomes.

Required Skills:

• A proven track record of owning ambiguous, cross-cutting problems end-to-end and setting strategic design direction.

• Deep expertise in user interface (UI) and user experience (UX) design principles, with a portfolio showcasing impactful growth initiatives.

• Business fluency: Ability to connect design decisions directly to leadership-focused outcomes such as revenue growth, customer acquisition cost (CAC), and profitability.

• Strong influencing skills: Ability to gain buy-in and drive adoption of design solutions without direct authority over cross-functional partners.

• Data-driven decision-making: Strong instincts for data analysis and measurement; ability to define key metrics, instrument tracking, and interpret funnel data to validate design impact.

• Proficiency in problem framing, customer journey mapping, and identifying user needs within complex domains.

• Experience utilizing AI tools to accelerate design processes, including exploration, prototyping, and craft enhancement. Preferred Skills:

• Experience designing tools for internal or expert users (e.g., agents, operations teams, sales personnel) where speed, accuracy, and efficiency are paramount.

• Background in the insurance, fintech, or another regulated industry, demonstrating an understanding of compliance and complex workflows.

• Experience with design systems and their application to ensure consistency and scalability across product surfaces.

• Familiarity with A/B testing methodologies and iterative design processes for continuous optimization.

📝 Enhancement Note: The "10+ Years" experience level, combined with "Staff" title and responsibilities like "framing ambiguous problems" and "influencing strategy," suggests a need for seasoned professionals who can operate with a high degree of autonomy and strategic foresight, akin to senior operations leaders. The emphasis on business fluency and data measurement is critical for roles impacting revenue and operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 2-3 significant growth initiatives where you owned the problem end-to-end, from initial framing to measurable impact.

• Clearly articulate the business problem and your strategic approach to solving it, demonstrating how design decisions tied to business outcomes (e.g., increased attachment, reduced CAC, improved conversion rates).

• Include detailed case studies of redesigning complex user interfaces, particularly those for internal users like sales agents, emphasizing efficiency gains and user adoption.

• Demonstrate your process for hypothesis generation, experimentation (e.g., A/B testing), and data analysis to validate design effectiveness and iterate on solutions.

• Provide examples of how you collaborated with cross-functional teams (product, engineering, data) and influenced product strategy and roadmap decisions. Process Documentation:

• For each case study, detail your design process, including problem definition, user research, ideation, prototyping, user testing, and implementation.

• Clearly outline the metrics used to measure success and present the quantitative results achieved, focusing on ROI and business impact.

• Explain how you leveraged data and AI tools within your workflow to drive efficiency and inform design decisions.

• Document your approach to influencing stakeholders and driving alignment on design direction and strategic priorities.

📝 Enhancement Note: For a role focused on growth and agent tools, a portfolio must strongly emphasize quantifiable business impact and process optimization. Demonstrating the ability to translate design work into tangible revenue improvements or efficiency gains is crucial. The inclusion of AI tool usage in process documentation is also a key differentiator.

💵 Compensation & Benefits

Salary Range: $186,000 - $201,000 USD per year.

Benefits:

• Competitive salary and company equity through Restricted Stock Units (RSUs).

• 401(k) with a company match up to 4% of eligible earnings.

• Comprehensive health coverage, including multiple medical plan options, dental, and vision insurance.

• Company-funded Health Savings Account (HSA) contributions, dependent on medical plan selection.

• Company-paid life insurance and short-term disability coverage.

• A variety of supplemental benefit options: long-term disability, critical illness, accident, legal, and pet insurance.

• Access to mental health support and confidential counseling resources.

• Flexible Paid Time Off (PTO) for exempt employees, typically 15-20 days per year, plus 8 company-observed holidays.

• Generous paid parental leave: up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents.

• Professional development budgets for certifications, conferences, and learning opportunities, subject to management approval.

Working Hours: Standard 40-hour work week, with flexibility afforded by the remote-first nature of the company, allowing for effective integration of design processes and data analysis.

📝 Enhancement Note: The provided salary range falls within the mid-to-senior level for Staff Product Designers in major US tech hubs, especially for roles with a strong growth or operations focus. The comprehensive benefits package, including equity and professional development funds, is standard for a well-funded, growth-oriented tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance Technology (Insurtech), Fintech. Kin Insurance leverages technology and data to provide more affordable and accessible homeowners insurance, disrupting a traditional industry.

Company Size: The description implies a rapidly growing company with significant investor backing, likely falling into the mid-to-large size category (500-1000+ employees), indicated by its multiple accolades and expansion efforts.

Founded: 2016. Kin was founded with the mission to simplify and improve the homeowners insurance experience through technology and a customer-centric approach.

Team Structure:

• The Growth Product Design team operates as a senior individual contributor unit, focusing on high-impact areas without direct reports.

• Collaboration is deeply cross-functional, involving close partnerships with Product Management, Engineering, Data Science, Marketing, and Sales teams.

• Reporting likely rolls up through a Head of Product Design or VP of Product, with direct reporting lines for strategic alignment and mentorship. Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on metrics, funnel analysis, and A/B testing to validate growth strategies.

• AI tools are integrated into workflows to enhance efficiency and speed in exploration and execution.

• A philosophy of "Run through walls, together," "Raise the bar. Drop the ego," "Act like an owner," "Operate lean. Deliver more," and "Keep asking ‘What if?’" emphasizes high performance, collaboration, accountability, efficiency, and continuous learning and innovation.

Company Website: https://www.kin.com/

📝 Enhancement Note: Kin's culture emphasizes aggressive growth, operational efficiency, and innovation, aligning perfectly with the demands of a growth-focused operations role. The "remote-first" model and emphasis on data and AI suggest a modern, tech-forward environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Staff" level position, signifying a senior individual contributor role. It demands a high level of autonomy, strategic thinking, and the ability to influence without direct authority. It's a critical position for driving growth initiatives and shaping product strategy, often a precursor to principal-level or management roles.

Reporting Structure: The role is likely part of the Product Design team, reporting to a Director or VP of Product Design. However, the day-to-day work will involve deep collaboration and integration with Growth Product Managers, Engineering Leads, and Data Scientists, reflecting a matrixed, project-oriented operational structure.

Operations Impact: The Staff Product Designer, Growth, has a direct and significant impact on Kin's revenue and profitability. By improving customer attachment rates, optimizing the sales agent UI, and enhancing customer acquisition strategies, this role directly influences key business metrics like customer lifetime value (CLTV), customer acquisition cost (CAC), and overall revenue growth. The focus on cross-sell and attachment moments is a core revenue operations lever.

Growth Opportunities:

• Strategic Leadership: Opportunity to define and lead the design strategy for critical growth areas, setting the direction for future product development and customer acquisition efforts.

• Skill Development: Deepen expertise in growth hacking, conversion rate optimization, and designing for internal user efficiency. Advanced training and application of AI tools in design.

• Cross-Functional Influence: Develop strong relationships and influence across Product, Engineering, Data, and Sales teams, building a reputation for strategic impact and reliable execution.

• Career Advancement: Potential to move into Principal Product Designer roles, Lead Product Designer positions, or transition into Product Management or Operations leadership roles, leveraging deep understanding of growth mechanics.

📝 Enhancement Note: The "Staff" title and focus on ambiguous problems suggest a path towards leadership or principal-level individual contributor roles. The emphasis on business impact and cross-functional influence is key for career progression in operations-adjacent design roles.

🌐 Work Environment

Office Type: Kin operates as a "remote-first" company. While there are physical offices in Chicago, IL, and St. Petersburg, FL, these are primarily for optional collaboration and team gatherings rather than mandatory daily attendance. This setup is ideal for operations professionals who value flexibility and autonomy.

Office Location(s): While the role is remote, physical hubs exist in Chicago, IL, and St. Petersburg, FL. The specific remote work eligibility extends to 40 states in the US and Ontario, Canada, for technical roles, indicating a broad geographic reach for talent.

Workspace Context:

• The remote-first environment fosters a culture of asynchronous communication and autonomous work, requiring strong self-management skills critical for operations roles.

• Access to modern collaboration tools and potentially advanced design software, including AI-powered design assistants, is expected.

• Opportunities for virtual team interaction, collaboration sessions, and potentially in-person meetups for strategic alignment and team building.

Work Schedule: A standard 40-hour work week is expected, but the remote nature offers flexibility in how and when work is accomplished, provided deadlines are met and collaboration needs are satisfied. This flexibility is beneficial for deep work required in process optimization and data analysis.

📝 Enhancement Note: The remote-first nature aligns with modern operational flexibility. The emphasis on asynchronous communication and self-management is crucial for candidates accustomed to structured operational environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: A recruiter will review applications, likely using AI tools for initial screening, followed by a human review for cultural fit and experience alignment.

• Hiring Manager Interview: Discussion focused on experience, strategic thinking, problem-solving approach, and alignment with the "Staff" level expectations, particularly regarding ambiguous problems and business impact.

• Portfolio Presentation & Design Challenge: A critical stage where candidates present their portfolio, showcasing growth initiatives and detailing their process, impact, and collaboration. This may be followed by a design exercise or case study focused on a growth-related problem, assessing problem framing, strategic thinking, and solution design.

• Cross-functional Interviews: Meetings with peers from Product, Engineering, and Data Science to assess collaboration style, technical understanding, and ability to influence across disciplines.

• Leadership Interview: Final discussion with senior leadership, likely focusing on strategic vision, leadership potential, cultural alignment, and long-term impact.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business problem, your specific role, the design solutions implemented, and most importantly, the measurable outcomes (e.g., % increase in attachment, % reduction in CAC, improvement in agent efficiency metrics).

• Showcase Process & Strategy: Detail your thought process, how you framed the problem, your user research methods, how you collaborated, and how you leveraged data and AI. Focus on the "why" behind your decisions.

• Highlight Ambiguity and Ownership: Select projects that demonstrate your ability to tackle ill-defined problems and drive them to a successful resolution with minimal guidance.

• Tailor to Growth: Emphasize projects directly related to user acquisition, conversion optimization, cross-selling, upselling, or improving user engagement within a growth context.

• Internal User Design: If you have experience designing tools for internal users (sales agents, operations), highlight the unique challenges and solutions involved in optimizing for speed, accuracy, and workflow efficiency.

Challenge Preparation:

• Growth Strategy Frameworks: Be prepared to discuss common growth frameworks (e.g., AARRR, HEART) and how you've applied them.

• Problem Framing: Practice breaking down ambiguous business problems into actionable design challenges, identifying key stakeholders, and defining success metrics.

• Data Interpretation: Be ready to discuss how you use data to inform design decisions and measure impact, and how you would approach instrumenting new features for measurement.

• AI in Design: Articulate how you integrate AI tools into your workflow for efficiency and creativity, and how you see AI shaping the future of product design.

📝 Enhancement Note: The interview process emphasizes a blend of strategic thinking, execution capability, and cross-functional influence, typical for senior operations-focused roles. A strong portfolio demonstrating quantifiable results and a clear process is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator). Experience with rapid prototyping tools is essential.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello (or similar tools used by cross-functional teams).

• AI Design Tools: Exposure to or proficiency in AI-powered design assistants for ideation, content generation, image creation, or code assistance.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude, or similar platforms for tracking user behavior, funnel analysis, and conversion rates.

• Data Visualization: Tableau, Looker, or internal BI tools for interpreting data and presenting insights.

• A/B Testing Platforms: Optimizely, VWO, or similar tools for experimentation.

CRM & Automation:

• While not a direct tool for the designer, understanding the principles and data flow from CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: Proficiency with industry-standard design tools is expected. The emphasis on analytics, A/B testing platforms, and AI tools underscores the data-driven and efficiency-focused nature of this role, aligning with operational best practices.

👥 Team Culture & Values

Operations Values:

• Run through walls, together: Emphasizes high performance, collaboration, and mutual respect. In operations, this translates to proactive problem-solving and supporting team goals even when challenging.

• Raise the bar. Drop the ego: Focus on continuous improvement and excellence while maintaining humility. For operations, this means always seeking better processes and efficiencies without personal attachment to existing methods.

• Act like an owner: Taking accountability for outcomes beyond one's direct responsibilities. In operations, this means thinking about the broader business impact of process changes and solutions.

• Operate lean. Deliver more: A core operations principle of maximizing efficiency and impact through smart prioritization and technology. This value directly aligns with optimizing workflows and resources.

• Keep asking ‘What if?’: Fostering curiosity, experimentation, and data-informed decision-making. Essential for operational innovation and continuous improvement.

Collaboration Style:

• Cross-functional Integration: Deeply embedded with Product, Engineering, and Data teams to ensure cohesive strategy and execution. This requires strong communication and stakeholder management skills.

• Data-Informed Dialogue: Discussions are grounded in data and metrics, fostering objective decision-making and a shared understanding of success.

• Iterative & Experimental: A culture that encourages hypothesis testing, learning from failures, and iterating quickly to find optimal solutions, mirroring agile operations methodologies.

📝 Enhancement Note: Kin's values are highly aligned with operational excellence – emphasizing efficiency, data-driven decisions, ownership, and continuous improvement. Understanding and embodying these values will be key for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in Growth: Tackling complex, ill-defined growth problems that require significant strategic thinking and independent problem-framing.

• Balancing Speed and Quality: Ensuring rapid iteration and testing for growth initiatives while maintaining a high standard of design craft and user experience, especially for internal tools where efficiency is paramount.

• Influencing without Authority: Effectively driving design decisions and strategic alignment across multiple teams and stakeholders who may have competing priorities.

• Measuring Impact: Developing robust metrics and tracking mechanisms to accurately attribute growth outcomes to design interventions.

• AI Integration: Effectively leveraging and evolving the use of AI tools to enhance design processes without compromising quality or user trust.

Learning & Development Opportunities:

• Growth Strategy Specialization: Deepen expertise in product-led growth, conversion rate optimization, and customer lifecycle marketing from a design perspective.

• AI in Design: Become an expert in applying cutting-edge AI tools for design exploration, prototyping, and efficiency gains.

• Cross-Functional Acumen: Enhance skills in business strategy, data analysis, and product management through close collaboration.

• Mentorship: Opportunities to mentor junior designers (if they join the team) and learn from experienced leaders across the organization.

• Industry Exposure: Potential to attend industry conferences focused on design, growth, and insurtech to stay abreast of emerging trends and best practices.

📝 Enhancement Note: The challenges presented are typical for senior growth-focused roles and require a proactive, strategic, and data-oriented mindset, common in advanced operations positions. The growth opportunities focus on specialization and cross-functional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took on a highly ambiguous problem that spanned multiple product areas. How did you frame it, what was your process, and what was the outcome?" (Focus on problem framing, strategic thinking, and measurable impact.)

• "How do you balance the need for speed in growth experimentation with the desire for high-quality, polished design? Can you provide an example?" (Assess understanding of trade-offs and iterative processes.)

• "Imagine we want to increase the attachment rate for our homeowners insurance product by 15% in the next year. How would you approach designing solutions for this goal, and what metrics would you track?" (Evaluate strategic approach to growth targets, funnel optimization, and metrics definition.)

• "How have you used AI tools in your design process to accelerate your work or achieve better outcomes? What are your thoughts on the future of AI in product design?" (Gauge adoption of new technologies and forward-thinking perspective.) Company & Culture Questions:

• "Based on our values (Run through walls, Operate lean, etc.), how would you approach a project where you needed to influence a team without direct authority?" (Assess cultural alignment and influencing skills.)

• "How do you ensure your design decisions are tied to business outcomes that leadership cares about, like revenue or profitability?" (Probe business fluency and impact orientation.)

• "Kin is a remote-first company. How do you ensure effective collaboration and communication in a distributed environment?" (Evaluate remote work capabilities and collaboration style.) Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the problem, your role, the solution, and the measurable business impact (e.g., "Increased agent closing rate by 8%", "Reduced customer onboarding time by 20%", "Lifted attachment rate by X%").

• Storytelling with Data: Frame your projects as compelling narratives. Start with the business challenge, walk through your strategic approach and design process, highlight key decisions (especially those informed by data or AI), and conclude with the quantifiable results and key learnings.

• Focus on Growth & Efficiency: For this role, prioritize projects that demonstrate success in driving growth metrics (acquisition, conversion, attachment) or improving efficiency for internal users (sales agents, ops).

• Showcase Collaboration: Be ready to discuss how you partnered with Product, Engineering, and Data Science, and how you navigated differing opinions or priorities.

• Prepare for Q&A: Anticipate questions about your process, trade-offs made, challenges encountered, and how you would apply learnings to Kin's specific context.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, quantifiable impact, and a deep understanding of growth mechanics and operational efficiency, aligning with the core requirements of a senior role impacting business outcomes.

📌 Application Steps

To apply for this Staff Product Designer, Growth position:

• Submit your application through the provided link on Ashby HQ.

• Curate Your Portfolio: Select 2-3 projects that best showcase your experience in tackling ambiguous growth problems, designing for internal users (like sales agents), and driving measurable business outcomes. Ensure each project clearly articulates the problem, your process, your strategic thinking, and quantifiable results.

• Optimize Your Resume: Tailor your resume to highlight keywords related to growth design, UI/UX, cross-functional collaboration, data analysis, AI tools, and experience in regulated industries or with internal tools. Emphasize achievements with specific metrics.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, quantifying impact, and demonstrating your strategic approach. Be ready to discuss your process, decision-making rationale, and how you leveraged data and AI.

• Research Kin Insurance: Understand their mission, product offerings, values, and recent achievements. Prepare thoughtful questions that demonstrate your engagement and interest in contributing to their specific growth challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.