Staff Product Designer, Client Experience

📍 Job Overview

Job Title: Staff Product Designer, Client Experience

Company: Boulevard

Location: Remote - USA

Job Type: Full-Time

Category: Product Design / Client Experience Operations

Date Posted: 2026-05-13T21:14:47

Experience Level: 10+ years (Senior/Staff Level)

Remote Status: Fully Remote (USA)

🚀 Role Summary

• Lead strategic design initiatives for the end-to-end client experience, focusing on optimizing booking, self-management, and communication touchpoints within the self-care industry.

• Drive the evolution of client-facing ecosystems by defining scalable, personalized, and conversion-focused design patterns and frameworks.

• Champion user empathy and a deep understanding of human behavior to translate complex needs into intuitive and trustworthy client interactions.

• Collaborate closely with Product and Engineering teams to guide implementation, ensuring design intent is maintained and driving high-quality production outcomes.

• Influence design culture, standards, and best practices, acting as a design leader and multiplier within the organization.

📝 Enhancement Note: This role is positioned as a "Staff" level designer, indicating a high degree of autonomy, strategic influence, and mentorship responsibility. The focus on "Client Experience Operations" is inferred from the emphasis on client journeys, conversion, retention, and the operational impact of design decisions on business outcomes within the self-care industry. The role requires a blend of deep UX strategy, hands-on design execution, and leadership.

📈 Primary Responsibilities

• Define and lead the client experience design strategy in close partnership with Product Management and Engineering leadership, establishing key success metrics that align with long-term company objectives.

• Design comprehensive, end-to-end client journeys, reusable patterns, and scalable frameworks that support personalized and engaging interactions across Boulevard's platform ecosystem.

• Develop and refine client-facing experiences for critical areas including seamless online booking flows to maximize conversion, robust client self-management portals (profiles, appointments, preferences, loyalty), and effective communication touchpoints (confirmations, reminders, marketing, direct messaging).

• Translate user research insights and business requirements into clear, compelling, and intuitive client-facing designs that foster trust and drive desired actions.

• Partner with engineering teams throughout the development lifecycle to ensure accurate implementation of design specifications, providing necessary guidance and support to preserve design integrity.

• Act as a design leader and mentor, elevating the overall quality of design work, influencing peers, and actively contributing to the growth of design culture, standards, and best practices within the team.

• Collaborate with other product designers to evolve and maintain Boulevard's design system, ensuring it effectively supports the increasing complexity and future growth of client-facing features.

• Explore and conceptualize the integration of AI technologies to enhance the client experience, focusing on areas like intelligent booking, personalized recommendations, and maintaining trust and clarity.

📝 Enhancement Note: The responsibilities highlight a strategic, high-impact role focused on the entire client journey, not just isolated features. The emphasis on "scalable, personalized, and conversion-focused" design patterns, along with AI integration, points towards a need for sophisticated problem-solving and a forward-thinking approach to user experience design within a SaaS context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience are prioritized over formal education. A Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often beneficial.

Experience: A minimum of 10 years of progressive experience in Product Design, with a significant focus on client-facing experiences, SaaS platforms, and conversion-driven design. Proven experience operating at a Staff or Senior level, leading design strategy and influencing product direction.

Required Skills:

• Deep empathy for end-users and a strong understanding of human behavior to craft effortless and trustworthy experiences.

• Mastery of the full, iterative design process: user research, journey mapping, content design, wireframing, prototyping, user testing, and high-fidelity visual design.

• Proven ability to design for measurable business outcomes, including conversion rate optimization, user retention, and engagement.

• Demonstrated success in balancing business objectives with delivering a high-quality client experience.

• Comfort and proficiency in navigating ambiguity and driving clarity in evolving product landscapes.

• A strong, well-articulated design point of view, coupled with an openness to feedback and collaborative iteration.

• Ability to focus on achieving desired outcomes rather than just delivering outputs, shipping thoughtfully and maintaining a high quality bar.

• Proficiency with modern design tools such as Figma.

Preferred Skills:

• Experience designing for appointment-based businesses or the broader self-care industry (salons, spas, medspa, barbershops).

• Experience in designing for franchise or multi-location businesses.

• Familiarity with internationalization and localization considerations in design.

• Experience contributing to or leading the evolution of a design system.

• Experience with AI-driven design or product features.

📝 Enhancement Note: The "10+" years of experience and "Staff" title strongly suggest a need for seasoned professionals who can operate independently, mentor others, and influence strategic decisions. The inclusion of specific AI tools like Claude and Cursor indicates a forward-looking approach and a desire for candidates who are already exploring or comfortable with these emerging technologies in a design context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 significant end-to-end product design projects.

• Clearly articulate your role and contribution within each project, especially highlighting strategic design leadership and decision-making.

• Demonstrate a deep understanding of the full design process, from initial research and problem definition to final execution and iteration.

• Feature projects that showcase your ability to design for business outcomes, specifically conversion, retention, and user engagement.

• Include examples of complex client journeys, booking flows, or self-management features if possible.

• Present wireframes, user flows, prototypes, and high-fidelity mockups, with clear explanations for design choices.

Process Documentation:

• Detail your approach to user research and how it informs design strategy.

• Illustrate your methods for journey mapping and identifying key pain points and opportunities.

• Showcase examples of how you have translated business goals into user-centric design solutions.

• Document your collaboration process with Product Managers and Engineers.

• Provide examples of how you have iterated on designs based on user feedback and performance data.

📝 Enhancement Note: For a Staff Product Designer role, the portfolio is paramount. It must go beyond showcasing aesthetics and demonstrate strategic thinking, problem-solving skills, and a measurable impact on business objectives. The emphasis on "process" means candidates need to articulate how they arrived at their solutions, not just what the solutions are.

💵 Compensation & Benefits

Salary Range:

• For U.S. Locations (excluding NYC, SF Bay Area, Seattle): $139,500 - $179,800 per year

• For NYC, SF Bay Area, Seattle: $158,000 - $197,500 per year These ranges are subject to change and depend on factors like experience, location, and final leveling.

Benefits:

• Comprehensive health coverage: Dental, Medical, and Vision Insurance.

• Life Insurance for added security.

• Generous 401(k) match to support retirement savings.

• Flexible vacation day policy for work-life balance.

• Monthly work-from-home stipend to support remote work setup.

• Family planning resources and specialized support programs.

• Equity: opportunity to gain ownership and grow with Boulevard.

• Boulevard Bucks Learning and Development program for professional growth and exploration of the industry.

Working Hours: Full-time (approximately 40 hours per week) with flexibility inherent to a remote role, allowing for focused work time and effective collaboration across time zones.

📝 Enhancement Note: The salary ranges provided are specific and tiered by location, reflecting common practices for tech roles in high-cost-of-living areas. The "Boulevard Bucks" program is a unique perk specifically tied to the company's industry, offering a tangible benefit for professional development relevant to the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS, Technology, Software (specifically for the appointment-based self-care industry). Boulevard is a modern disruptor in a traditionally underserved market.

Company Size: Based on general knowledge of companies using Greenhouse.io as an ATS, Boulevard is likely a growing mid-stage company, employing between 50-250 individuals, indicating a dynamic environment with established processes but still room for agility and individual impact.

Founded: 2016. This indicates a company with a solid track record, having navigated early-stage growth and now focusing on scaling and expanding its market reach.

Team Structure:

• The Client Experience pod is a dedicated cross-functional team focused on the entirety of the client's interaction with Boulevard's platform.

• This pod likely includes Product Managers, Product Designers (including this Staff role), Software Engineers, and potentially QA specialists.

• The Staff Product Designer will report into a Design Lead or Head of Product/Design, and will collaborate closely with a Product Manager and Engineering counterparts within the pod.

Methodology:

• Data-Driven Design: Emphasis on using data and metrics to inform design decisions and measure success, particularly concerning conversion, retention, and client satisfaction.

• Iterative Development: A strong focus on agile methodologies, rapid prototyping, user testing, and continuous improvement based on feedback and performance.

• Human-Centered Design: Deep empathy for understanding client needs and translating them into elegant, user-friendly solutions.

• Experimentation: The company culture embraces experimentation, suggesting an environment where new ideas are encouraged and tested.

Company Website: https://www.joinblvd.com/

📝 Enhancement Note: The company's founding year and focus on the self-care industry suggest a mission-driven culture. The "Client Experience pod" structure implies a product-centric organization that prioritizes user journeys. The mention of moving "upmarket" and supporting "complex franchise businesses" indicates a growing sophistication in their platform and customer base, requiring a strategic design approach.

📈 Career & Growth Analysis

Operations Career Level: Staff Product Designer. This level signifies a senior individual contributor with significant autonomy and influence. It implies mastery of core design skills, strategic thinking, and the ability to lead complex projects, mentor junior designers, and contribute to the overall design vision and strategy. The role is critical for scaling the client-facing platform and ensuring a consistent, high-quality user experience across diverse business needs.

Reporting Structure: This role likely reports to a Design Manager, Director of Product Design, or potentially the VP of Product. They will work within a cross-functional "Client Experience pod," collaborating daily with Product Managers and Engineering leads for that pod.

Operations Impact: The impact of this role is direct and profound. The designs developed will shape how millions of clients discover, book, and manage services, directly influencing the success and growth of businesses on the Boulevard platform. It bridges the gap between business objectives (conversion, retention, revenue) and the user's journey, making it a critical function for operational efficiency and client satisfaction at scale.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers, lead design initiatives, and influence the broader design strategy and team growth.

• Specialization: Deepen expertise in client experience design, AI-driven UX, or specific areas of the self-care industry.

• Strategic Influence: Contribute to product vision and roadmap development, shaping the future of Boulevard's platform.

• Cross-functional Exposure: Gain experience working across various departments (Product, Engineering, Marketing, Sales) to understand the broader business operations.

• Career Advancement: Potential to move into Principal Designer, Design Lead, or Management roles within Boulevard as the company and design team scale.

📝 Enhancement Note: The "Staff" designation is key here, signaling a role that demands strategic leadership and deep expertise. The "Operations Impact" section emphasizes how design directly contributes to the operational success of Boulevard's clients and the company itself, a crucial point for candidates focused on business outcomes.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility in terms of location within the USA.

Office Location(s): Remote within the United States. Candidates can work from any location within the US, benefiting from the company's remote-first approach.

Workspace Context:

• Collaborative Environment: Although remote, Boulevard fosters collaboration through digital tools (e.g., Slack, Figma, video conferencing). Expect regular virtual stand-ups, design critiques, and cross-functional meetings.

• Tools & Technology: Access to modern design and AI tools (Figma, Claude, Cursor) is provided and expected. The company likely utilizes a suite of collaboration and project management software.

• Team Interaction: Opportunities for interaction will be through scheduled meetings, asynchronous communication channels, and potentially virtual team-building events. The focus is on effective communication and collaboration regardless of physical location.

Work Schedule: While the core work week is approximately 40 hours, the remote nature allows for flexibility in structuring the workday. However, candidates must be available for synchronous collaboration during core business hours for effective teamwork with colleagues across different US time zones.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline, proactive communication, and comfort with asynchronous workflows. The mention of specific AI tools hints at a tech-forward environment where digital collaboration is paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Design Challenge: A session with design and/or product leadership to present your portfolio, discuss your design process, and potentially tackle a design exercise. This may involve a take-home challenge or a live whiteboarding session focusing on problem-solving and strategic thinking.

• Cross-Functional Interviews: Meetings with Product Managers and Engineering Leads from the Client Experience pod to assess collaboration skills, technical understanding, and alignment with team workflows.

• Leadership Interview: A final conversation with a senior leader (e.g., Head of Design, VP of Product) to discuss strategic vision, leadership potential, and overall fit within the company culture.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio around compelling narratives for each project, highlighting the problem, your process, your specific contributions, and the measurable outcomes.

• Focus on Strategy: As a Staff designer, emphasize your strategic thinking, how you identified opportunities, and how your design decisions drove business objectives (conversion, retention, client satisfaction).

• Showcase Process: Detail your research, ideation, prototyping, and testing methodologies. Explain why you made certain choices.

• Highlight Collaboration: Demonstrate how you effectively partnered with Product, Engineering, and other stakeholders.

• Quantify Impact: Whenever possible, use data and metrics to showcase the success of your designs.

• Tailor to the Role: Emphasize projects that align with client experience, booking flows, self-management, or AI integration in user interfaces.

Challenge Preparation:

• Understand the Business: Research Boulevard, its mission, its target audience (self-care businesses), and its competitors. Understand the pain points of salon/spa owners and their clients.

• Practice Problem-Solving: Be prepared to deconstruct a design problem, ask clarifying questions, and outline a strategic approach. Think about how to balance user needs with business goals.

• Articulate Your Process: Clearly explain your thought process, including research methods, ideation techniques, and how you would validate solutions.

• Consider AI: Think about how AI could genuinely enhance the client experience in the self-care industry, focusing on practical applications that add real value and build trust.

• Present Clearly: Practice presenting your ideas concisely and persuasively, as if you were presenting to stakeholders.

📝 Enhancement Note: The interview process is designed to assess not only design craft but also strategic thinking, leadership potential, and collaborative skills. The emphasis on portfolio presentation and design challenges is typical for senior design roles and requires candidates to demonstrate their problem-solving approach and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, essential for collaboration, design system management, and high-fidelity mockups.

• AI Tools (Claude, Cursor): Proficiency or demonstrated interest in using AI-powered tools for design assistance, content generation, coding support, or enhancing user interfaces. Cursor, being an AI-first code editor, suggests potential for collaboration with engineers on implementation details or understanding of integrated AI functionalities.

• Prototyping Tools: Likely integrated within Figma, but may also include specialized tools for more complex interactive prototypes if needed.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Amplitude, Mixpanel, or Pendo for understanding user behavior, tracking key metrics (conversion rates, engagement), and identifying areas for optimization.

• Reporting Dashboards: Experience interpreting data from BI tools (e.g., Tableau, Looker) or internal dashboards to inform design decisions and measure impact.

CRM & Automation:

• CRM Systems: Familiarity with CRM concepts and how client data is managed, even if not directly using one daily (e.g., Salesforce, HubSpot). Understanding how client profiles and interactions are tracked is beneficial.

• Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with engineering and product teams.

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication and collaboration.

📝 Enhancement Note: The explicit mention of Figma, Claude, and Cursor highlights the company's current technology stack and expectations for candidates. This indicates a need for designers who are not only skilled in traditional UX/UI but are also exploring or adept at leveraging AI tools in their workflow.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value focused on deeply understanding and serving the needs of both the end-clients and the businesses using Boulevard. This translates to designing experiences that are intuitive, valuable, and enhance client satisfaction.

• Simplicity through Sophistication: The belief that elegant, simple solutions require deep thought and complex underlying systems. This encourages designers to find elegant ways to solve complex problems.

• Curiosity & Experimentation: An environment where team members are encouraged to explore new ideas, test hypotheses, and learn from both successes and failures.

• Impact & Outcomes: A strong focus on delivering tangible results and business value, rather than just completing tasks. Decisions are driven by their potential impact.

• Empathy & Inclusivity: Values diversity of background and experience, fostering an environment where all team members feel valued and can do their best work.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration between Design, Product, and Engineering is crucial, with shared ownership of product outcomes.

• Open Feedback: A culture that encourages constructive feedback and iteration, with design critiques being a regular part of the process.

• Transparent Communication: Utilizing tools like Slack and regular meetings to maintain open lines of communication and ensure alignment across remote teams.

• Knowledge Sharing: Encouraging team members to share learnings, best practices, and insights, contributing to collective growth and improved processes.

📝 Enhancement Note: The company's stated values—"insatiable curiosity," "embrace experimentation," "simple solutions require the most sophistication"—directly inform the expected work style and approach to problem-solving. The emphasis on "client experience" suggests that understanding the end-user's journey is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Client Experience: Designing for a rapidly growing and diversifying client base, supporting increasingly complex franchise businesses and international expansion requires scalable, flexible design solutions.

• Balancing Business Needs with User Experience: Continuously optimizing for conversion and business outcomes while maintaining a high-quality, empathetic, and trustworthy client experience.

• Integrating AI Ethically and Effectively: Exploring and implementing AI features that genuinely add value to the client experience without compromising trust or clarity, navigating the complexities of AI in user-facing products.

• Maintaining Design Consistency in a Remote Environment: Ensuring a cohesive and high-quality design output across a distributed team and evolving product lines.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in user research, journey mapping, and strategic design thinking for complex SaaS products.

• AI in Design: Gain hands-on experience and develop a strong point of view on leveraging AI tools and features to enhance user experiences.

• Industry Immersion: The "Boulevard Bucks" program offers unique opportunities to learn directly from businesses in the self-care market, providing invaluable context and inspiration.

• Leadership Development: Opportunities to mentor junior designers and influence product strategy, preparing for future leadership roles.

• Design System Evolution: Contribute to the growth and refinement of a critical design asset, impacting product consistency and development efficiency.

📝 Enhancement Note: The challenges highlight the dynamic nature of scaling a SaaS product and integrating emerging technologies like AI. The growth opportunities are directly tied to tackling these challenges and developing specialized skills relevant to modern product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design strategy for a complex, end-to-end client journey. What was your process, what were the key challenges, and what were the measurable outcomes?" (Focus on your strategic approach, user empathy, and business impact).

• "How would you approach designing a new AI-powered feature for client booking that aims to increase conversion while maintaining user trust and clarity?" (Demonstrate your understanding of AI's role in UX, ethical considerations, and balance between automation and user control).

Company & Culture Questions:

• "Based on what you know about Boulevard and the self-care industry, what do you see as the biggest design opportunity or challenge for our client experience?" (Research the company, its mission, and the industry to provide insightful answers).

• "How do you contribute to a positive and productive design culture, especially within a remote team?" (Highlight your collaborative style, feedback approach, and mentorship qualities).

Portfolio Presentation Strategy:

• Structure is Key: Dedicate specific slides or sections to each project, clearly outlining the problem, your role, process, solutions, and outcomes.

• Focus on "Why": Explain the rationale behind your design decisions. Why this pattern? Why this approach? Why this AI integration?

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) effectively to illustrate your points.

• Quantify Impact: Use numbers and data to demonstrate the success of your projects.

• Be Prepared for Q&A: Anticipate questions about your process, your decisions, and your collaboration style.

📝 Enhancement Note: These questions are designed to probe the candidate's strategic thinking, problem-solving abilities, and understanding of the intersection between design, business, and emerging technologies like AI. They require candidates to draw upon their experience and articulate their value proposition clearly.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application through Boulevard's Greenhouse portal via the provided job link.

• Tailor your Resume: Highlight your extensive experience (10+ years) in product design, specifically focusing on client experience, SaaS, conversion optimization, and any relevant AI tool proficiency. Quantify achievements wherever possible.

• Curate Your Portfolio: Select projects that best showcase your strategic design leadership, end-to-end process, ability to drive business outcomes (conversion, retention), and experience with complex user journeys. Ensure it clearly articulates your role and impact.

• Prepare for the Interview: Research Boulevard's mission, values, and the self-care industry. Practice articulating your design process and strategic thinking for common interview questions, especially those related to client experience and AI.

• Understand the Role: Be ready to discuss how your skills and experience align with the specific responsibilities of a Staff Product Designer focused on client experience and how you can contribute to Boulevard's growth and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.