Sr. UX Visual Designer, Prime Video Experience Design

📍 Job Overview

Job Title: Sr. UX Visual Designer, Prime Video Experience Design

Company: Amazon

Location: Culver City, California, United States; Seattle, Washington, United States

Job Type: Full-Time

Category: UX/UI Design, Visual Design, Product Design

Date Posted: 2026-07-30

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Strategic Visual Design Execution: Drive and evolve the visual design language for Prime Video's product experience across diverse platforms, including living room, mobile, web, and tablet interfaces for a global audience.

• Design System Contribution and Governance: Actively contribute to and extend the visual foundations of Prime Video's design system (Fable), ensuring scalability, consistency, and adoption of visual standards, tokens, and patterns.

• Advanced Prototyping and Visualization: Develop high-fidelity interactive prototypes to effectively communicate complex design concepts, validate ideas with stakeholders, and bridge the gap between static designs and production-ready experiences.

• Cross-Functional Collaboration and Influence: Partner closely with interaction designers, motion designers, design technologists, researchers, product managers, and engineering leaders to deliver cohesive, high-quality customer experiences and influence product direction.

📝 Enhancement Note: This role is situated within a centralized visual, motion, and artwork design studio, indicating a focus on specialized craft and the scalability of design solutions across a large product ecosystem. The emphasis on "not a traditional UI design role" suggests a deeper dive into brand expression, systems thinking, and the strategic application of visual design principles, rather than solely component-level UI implementation.

📈 Primary Responsibilities

• Execute on and refine the visual design language for Prime Video's product experience, encompassing layout systems, color palettes, typography, iconography, illustration, and imagery treatment.

• Contribute to and extend the visual foundations of Prime Video's design system (Fable), including working with design tokens, component visual standards, patterns, and guidelines that scale across multiple teams and platforms.

• Create high-fidelity prototypes to bring design concepts to life, communicate vision, validate ideas with stakeholders, and bridge the gap between static comps and production experiences.

• Address complex, multi-faceted design challenges requiring strong judgment, navigation of trade-offs, and the delivery of polished visual work that establishes or extends product patterns.

• Collaborate closely with motion designers to ensure visual and motion design work as a unified system, providing visual direction, reviewing motion work for brand and visual coherence, and defining integration strategies.

• Partner with engineering teams to ensure technical feasibility, performance, and fidelity of visual implementations at platform scale, creating detailed design specifications and participating in design QA.

• Drive design system adoption within your designated product area and participate in system-level design reviews to ensure the system evolves to meet organizational needs.

• Actively mentor peers and contribute to elevating the visual design craft bar across the studio, participating in design critiques and modeling strong craft in systematic visual thinking and brand expression.

• Contribute visual design perspectives that inform product direction and design review cycles, using prototypes and visual artifacts to drive alignment with partner teams.

• Advocate for accessible, inclusive visual design that meets global standards and serves diverse audiences, ensuring visual systems account for contrast, readability, and adaptability.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on design systems ("Fable"), indicating that candidates should be adept at working with and contributing to scalable design infrastructure. The requirement to collaborate with motion designers and provide visual direction suggests a need for understanding how visual elements integrate with animation and dynamic interfaces, a key aspect of modern media streaming experiences.

🎓 Skills & Qualifications

Education: Bachelor's degree or higher in Graphic Design, Interactive Design, or a related field, or equivalent practical experience.

Experience: Minimum of 7+ years of professional design experience, with a proven track record of delivering design solutions for projects of significant scope and complexity.

Required Skills:

• Visual Design Craft: Exceptional visual design skills with expertise in layout systems, color theory, typography, iconography, illustration, and imagery treatment.

• Design Systems Expertise: Strong proficiency in Figma, including deep understanding of component architecture, design tokens, and library management for scalable design systems.

• Prototyping Proficiency: Advanced prototyping skills using tools like ProtoPie, Principle, Figma prototyping, Rive, or equivalent to create high-fidelity interactive prototypes that effectively communicate design intent.

• Cross-Platform Design: Proven experience designing for entertainment, media, or content-rich consumer products across multiple platforms, including mobile, web, and TV/living room (10-foot UI) surfaces.

• Collaboration with Motion Design: Experience collaborating with motion designers, providing visual direction that informs motion behavior, and reviewing motion work for brand and visual coherence.

• Brand Translation: Demonstrated ability to translate brand identity into a cohesive product-level visual language and contribute to visual brand guidelines.

• Engineering Partnership: Experience directly working with engineering teams to ensure technical feasibility, performance, and fidelity of visual implementations.

• Systems Thinking: Ability to think systematically and contribute to scalable design solutions and patterns.

Preferred Skills:

• Experience in UX design of complex workflows.

• Experience in streaming, entertainment, or media product design.

• Experience contributing to a design system used by multiple teams across various locations.

• Understanding of motion design principles and how visual design decisions enable or constrain motion behavior.

• Experience designing for living room / 10-foot UI experiences.

📝 Enhancement Note: The requirement for 7+ years of experience, coupled with the mention of "large scope and complexity," suggests this role is for a senior individual contributor. The specific mention of Figma and advanced prototyping tools indicates a need for hands-on technical skills beyond conceptual design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating your end-to-end visual design process, from problem definition to final execution and impact.

• Visual Design Execution: Highlight examples of refined visual design language, including layout, color, typography, iconography, and imagery, applied to complex product surfaces.

• Design System Contributions: Include examples of how you have contributed to or utilized design systems, showcasing your understanding of component architecture, design tokens, and scalable patterns.

• Prototyping Demonstrations: Provide links to or interactive prototypes that clearly illustrate complex user flows, micro-interactions, and the overall user experience.

• Cross-Platform Application: Demonstrate experience designing for multiple platforms (mobile, web, living room/10-foot UI) and how you adapted visual strategies for each.

• Brand Integration: Showcase how you've translated brand identity into product visuals and ensured brand coherence across different touchpoints.

• Collaboration and Impact: Articulate your role within cross-functional teams and the impact of your visual design contributions on product success metrics.

Process Documentation:

• Workflow Design: Document your approach to defining visual design requirements, user flows, and interaction patterns within the context of a larger product experience.

• System Implementation: Illustrate how you implement and adhere to design system guidelines, contributing to pattern libraries and token management.

• Prototyping Methodology: Detail your process for creating and iterating on high-fidelity prototypes, explaining the tools and techniques used to validate design concepts.

• Collaboration and Handoff: Demonstrate your process for collaborating with engineers and other design disciplines, including creating detailed design specifications and participating in design QA.

📝 Enhancement Note: Candidates must have an online portfolio. The emphasis on "complex design challenges" and "scalable design systems" means portfolios should prioritize depth, strategic thinking, and demonstrable impact over a broad, shallow collection of work. Explicitly showing contributions to design systems and advanced prototyping is crucial.

💵 Compensation & Benefits

Salary Range:

• Culver City, California: $137,800 - $186,400 USD annually

• Seattle, Washington: $137,800 - $186,400 USD annually Benefits:

• Comprehensive health insurance package (medical, dental, vision, prescription).

• Basic Life & AD&D insurance with options for supplemental life plans.

• Employee Assistance Program (EAP) and Mental Health Support.

• Medical Advice Line.

• Flexible Spending Accounts (FSAs).

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) plan with employer matching.

• Generous paid time off (PTO).

• Paid parental leave.

• Sign-on payments.

• Restricted Stock Units (RSUs).

Working Hours: Standard full-time work hours, typically 40 hours per week.

📝 Enhancement Note: The salary range provided is for the specified US locations (Culver City, CA and Seattle, WA). The total compensation package includes base salary, sign-on payments, and Restricted Stock Units (RSUs), which is standard for senior roles at Amazon. The benefits listed are extensive and cover health, financial planning, family support, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Digital Streaming, Cloud Computing, Artificial Intelligence, Consumer Electronics. Amazon operates across a vast array of industries, with Prime Video being a key player in the entertainment and media sector.

Company Size: Extremely Large (Over 10,000 employees). Amazon is one of the world's largest corporations, offering extensive resources, global reach, and opportunities for impact at scale.

Founded: 1994. Amazon has a long history of innovation, customer obsession, and a culture of continuous improvement and invention.

Team Structure:

• PVXD Visual Design Studio: This is a centralized, specialized studio within Prime Video Experience Design (PVXD). It comprises dedicated motion designers, visual designers, and design technologists.

• Reporting Structure: The Sr. UX Visual Designer will likely report to a Design Manager or Lead within the PVXD Visual Design Studio.

• Cross-functional Collaboration: The role necessitates close partnerships with interaction designers, researchers, product managers, and engineering teams across different product areas within Prime Video.

Methodology:

• Data-Driven Decisions: Amazon emphasizes data analysis and customer insights to inform design and product decisions.

• Customer Obsession: A core principle guiding all work, focusing on delivering exceptional customer experiences.

• Bias for Action & Iteration: Encourages rapid prototyping, testing, and iteration to achieve goals.

• Design Systems as Infrastructure: Reliance on scalable design systems (like Fable) to ensure consistency and efficiency across a broad product portfolio.

Company Website: https://www.amazon.com

📝 Enhancement Note: The culture at Amazon is known for its fast pace, high standards, and focus on innovation and customer obsession. Being part of a centralized studio implies a focus on craft, consistency, and specialized expertise, while still requiring strong collaboration with product-focused teams.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC). This role is designed for experienced designers who can operate independently, tackle complex problems, and mentor others.

Reporting Structure: The Sr. UX Visual Designer will report to a Design Manager or Lead within the PVXD Visual Design Studio. They will collaborate extensively with peers and stakeholders across various product and engineering teams.

Operations Impact: The visual design work directly impacts the user experience, brand perception, and engagement with Prime Video content across all platforms. By contributing to scalable design systems and ensuring visual coherence, this role helps drive consistency, efficiency, and a premium feel for the Prime Video product, ultimately influencing customer satisfaction and retention.

Growth Opportunities:

• Leadership in Craft: Opportunities to become a subject matter expert in visual design and design systems, leading initiatives that elevate the team's craft and standards.

• Mentorship: Formal and informal opportunities to mentor junior designers, shaping the next generation of talent within PVXD.

• System Evolution: Contribute to the strategic direction and evolution of Prime Video's design system, influencing its future architecture and capabilities.

• Cross-Disciplinary Mastery: Deepen expertise by working closely with motion design, interaction design, and design technology, potentially leading to broader UX leadership roles.

• Impact on Global Products: Drive design initiatives that affect millions of users worldwide, providing significant career visibility and experience.

📝 Enhancement Note: This role offers a clear path for growth within Amazon's design organization, focusing on deepening expertise in visual design, design systems, and leadership through mentorship and strategic influence. The "Sr." title indicates a significant level of autonomy and expectation for contribution beyond execution.

🌐 Work Environment

Office Type: Primarily on-site, with potential for hybrid arrangements depending on team policies and specific roles. Amazon offices are typically modern, collaborative workspaces designed to support innovation and productivity.

Office Location(s):

• Culver City, California: A major hub for Amazon's entertainment and media operations, offering a vibrant creative environment.

• Seattle, Washington: Amazon's global headquarters, providing access to a vast network of resources and diverse teams. Workspace Context:

• Collaborative Spaces: Offices are equipped with meeting rooms, huddle spaces, and open areas designed to foster cross-functional collaboration and brainstorming sessions.

• Tools and Technology: Access to industry-standard design software, hardware, and internal Amazon tools necessary for high-fidelity design, prototyping, and system development.

• Team Interaction: Frequent opportunities for face-to-face interaction with design peers, product managers, researchers, and engineers, facilitating rapid feedback loops and alignment.

Work Schedule: The standard work schedule is typically 40 hours per week, with flexibility often available. However, given the on-site requirement and the nature of large-scale product development, consistent availability during core business hours is expected.

📝 Enhancement Note: The on-site requirement in Culver City and Seattle suggests a preference for in-person collaboration and access to physical resources, which is common for roles involving deep system work and cross-functional team integration in large tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Recruiter Screen: A brief call to assess overall fit, experience, and alignment with the role's core requirements.

• Hiring Manager/Design Lead Interview: Deeper dive into experience, design philosophy, and approach to complex problems.

• Portfolio Review & Design Challenge: A critical stage where candidates present their portfolio, often followed by a design exercise or a deep dive into specific case studies. This may include a presentation of a prior project where you influenced visual direction or contributed to a design system.

• Cross-Functional Interviews: Discussions with peers (e.g., Interaction Designers, Motion Designers, Product Managers, Engineers) to assess collaboration skills and cross-functional thinking.

• Final Round/Bar Raiser: A senior Amazonian (often outside the direct hiring team) evaluates the candidate against Amazon's Leadership Principles and ensures a high hiring bar.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your Sr. UX Visual Design skills, focusing on complexity, strategic thinking, and impact.

• Showcase Design Systems: Clearly articulate your contributions to design systems, including specific examples of component architecture, token usage, and pattern development.

• Highlight Prototyping: Include interactive prototypes that showcase sophisticated user flows and interactions. Be prepared to discuss your prototyping process and tools.

• Emphasize Visual Craft: Detail your process for developing visual language, color, typography, and iconography, and how these elements support the brand and user experience.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the impact of your design decisions on user engagement, conversion, or efficiency.

• Tell a Story: Structure your case studies to clearly articulate the problem, your role, your process, the solutions, and the outcomes.

Challenge Preparation:

• Anticipate Design System Questions: Be ready to discuss how you would extend or contribute to an existing design system like Fable.

• Prepare for Visual Problem-Solving: Practice articulating your approach to solving visual design challenges, considering brand, usability, accessibility, and technical constraints.

• Motion Design Collaboration: Think about how you would collaborate with motion designers, providing constructive feedback and visual direction.

• Leadership Principles: Familiarize yourself with Amazon's Leadership Principles and prepare specific examples from your experience that demonstrate them.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should be prepared to present detailed case studies that showcase not just aesthetic skill but also strategic thinking, systems-level contributions, and collaborative problem-solving. The interview process will heavily assess alignment with Amazon's Leadership Principles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, component architecture, design tokens, and library management. Deep proficiency is a requirement.

• Prototyping Tools: ProtoPie, Principle, Rive, or equivalent for creating high-fidelity interactive prototypes.

• Adobe Creative Suite: Photoshop, Illustrator for asset creation, illustration, and graphic design tasks.

Analytics & Reporting:

• Internal Amazon Analytics Tools: Candidates will learn and utilize Amazon's proprietary tools for understanding user behavior, performance metrics, and A/B testing results.

• Data Visualization Tools: Familiarity with tools that present data clearly to inform design decisions.

CRM & Automation:

• While not a direct CRM/automation role, understanding how design integrates with product management workflows and development pipelines is key. Familiarity with project management tools like Jira is common.

📝 Enhancement Note: Proficiency in Figma is explicitly stated as a requirement. Candidates should highlight their experience with design systems within Figma, including tokenization and component libraries. Exposure to prototyping tools beyond Figma is also a significant plus.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A foundational principle; all design decisions must prioritize the customer experience and deliver value.

• Ownership: Taking responsibility for projects and outcomes, driving them to completion with a proactive mindset.

• Bias for Action: Moving quickly and decisively, iterating and learning from experiments.

• Invent and Simplify: Seeking innovative solutions and simplifying complex problems.

• Deliver Results: Focusing on key metrics and achieving high-quality outcomes.

• High Standards: Consistently striving for excellence in craft and execution.

Collaboration Style:

• Cross-Disciplinary: Highly collaborative, working closely with various design disciplines (UX, Motion, Research), Product Management, and Engineering.

• Data-Informed: Decisions are backed by data, research, and customer insights.

• Feedback-Oriented: Openness to giving and receiving constructive feedback through design critiques and reviews.

• Systemic Approach: Emphasis on building and leveraging design systems to ensure consistency and efficiency across the organization.

📝 Enhancement Note: Amazon's culture is deeply ingrained with its Leadership Principles. Candidates should be prepared to discuss how they embody these principles in their daily work and design practice, particularly in areas like customer obsession, ownership, and delivering results.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design: Ensuring visual consistency and a cohesive brand experience across a vast and rapidly evolving product landscape like Prime Video.

• Balancing Brand and Product: Effectively merging strong brand expression with functional product design requirements across diverse platforms.

• Cross-Functional Alignment: Navigating complex stakeholder relationships and driving consensus among diverse teams with varying priorities.

• Technical Constraints: Working within the technical limitations and performance requirements of multiple platforms, especially for living room/10-foot UIs.

• Design System Adoption: Championing and driving the adoption of design system standards across a large organization with many contributing teams.

Learning & Development Opportunities:

• Design System Leadership: Opportunity to become a key contributor and leader in the evolution of Prime Video's design system.

• Advanced Craft Development: Access to resources and mentorship to deepen expertise in visual design, motion integration, and complex prototyping.

• Industry Exposure: Work on cutting-edge features for a globally recognized streaming service, gaining experience in a highly competitive and innovative industry.

• Mentorship Programs: Opportunities to mentor junior designers and learn from senior leaders within Amazon's extensive design community.

• Internal Mobility: Potential to move into related design roles or leadership positions within the broader Amazon ecosystem.

📝 Enhancement Note: The challenges presented are typical for senior roles at large tech companies, requiring strong problem-solving skills, strategic thinking, and the ability to influence stakeholders. The growth opportunities are focused on deepening specialized craft and expanding influence within the organization.

💡 Interview Preparation

Strategy Questions:

• Design System Contribution: "Describe a time you contributed to or significantly influenced a design system. What was your process, what challenges did you face, and what was the outcome?" Be ready to discuss your approach to design tokens, component architecture, and driving adoption.

• Visual Language Development: "Walk us through how you would develop or evolve the visual design language for a new feature on Prime Video. How would you ensure it aligns with the brand and scales across different platforms?" Prepare to discuss your process for defining layout, color, typography, and iconography