Sr UX Designer

📍 Job Overview

Job Title: Sr. UX Designer – Marketplace Experience

Company: HealthEquity

Location: Remote (United States)

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: August 18, 2026

Experience Level: 6-8+ Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on designing intuitive, trustworthy, and engaging commerce experiences within HealthEquity's Marketplace, specifically for product discovery, evaluation, purchase, and management of healthcare products and services.

• The Senior UX Designer will leverage human-centered design principles, combined with expertise in marketplace or e-commerce product design, to improve customer outcomes.

• Success will be measured by improvements in customer understanding, trust, engagement, conversion rates, and long-term business results, driven by data-informed design decisions.

• The position requires collaboration with Product, Engineering, Research, Content Design, Analytics, and business stakeholders to deliver exceptional, scalable user experiences across web and mobile platforms.

📝 Enhancement Note: While this role is for a UX Designer, it has significant implications for revenue operations and sales operations by directly influencing customer acquisition, engagement, and conversion within the HealthEquity marketplace. The emphasis on conversion, customer satisfaction, and business outcomes aligns directly with key performance indicators for operations teams.

📈 Primary Responsibilities

• Design comprehensive, end-to-end marketplace and commerce experiences for both web and mobile, encompassing product discovery, search functionality, comparison tools, checkout processes, user onboarding, and post-purchase customer journeys.

• Translate complex business strategies and product requirements into clear, user-friendly interaction models, detailed user flows, efficient wireframes, interactive prototypes, and polished high-fidelity designs.

• Foster strong collaborative partnerships with Product Management, Engineering, User Research, Content Design, Analytics teams, and key business stakeholders to ensure the delivery of impactful customer experiences that align with both member value and organizational objectives.

• Utilize customer research findings, product analytics data, and experimentation results (e.g., A/B testing) to identify user pain points, optimize user journeys, and enhance key metrics such as acquisition, conversion rates, user engagement, customer retention, and overall customer satisfaction.

• Develop and implement scalable UX patterns that effectively support merchandising strategies, personalized content delivery, product recommendation engines, promotional campaigns, partner integrations, and customer lifecycle management initiatives.

• Design user experiences that simplify complex healthcare and financial decisions for members, while concurrently building and reinforcing trust, transparency, and confidence at every stage of the customer journey.

• Champion accessibility best practices and advocate for high standards of usability and overall experience quality throughout the entire product development lifecycle, from initial concept and design through to final implementation.

• Leverage AI-enabled design tools to accelerate ideation cycles, streamline prototyping efforts, enhance documentation, and expand design exploration, all while maintaining a steadfast commitment to a human-centered design philosophy.

• Work closely with the Engineering team to ensure design intent is accurately translated into the final product and to establish mechanisms for continuous improvement based on real-world customer feedback and product performance analytics.

📝 Enhancement Note: The responsibilities clearly indicate a focus on revenue-generating aspects of the platform. The emphasis on conversion, acquisition, and engagement points to a direct impact on sales and marketing funnel efficiency, making this role crucial for GTM operations.

🎓 Skills & Qualifications

Education: While specific degree requirements are not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Graphic Design, Interaction Design, Psychology, or a related field is typically expected for a Senior UX Designer role. Equivalent practical experience will also be considered.

Experience: 6 to 8+ years of demonstrated experience in designing customer-facing digital products, with a proven track record of successful cross-functional collaboration with product managers and engineers to deliver impactful solutions.

Required Skills:

• Extensive experience in human-centered design methodologies and their application to digital product development.

• Proven ability to design intuitive, mobile-first applications and digital experiences.

• Strong portfolio showcasing end-to-end design of customer-facing digital products, with a focus on user flows, interaction models, wireframes, and prototypes.

• Proficiency in user research techniques, including the ability to synthesize insights from qualitative and quantitative data to inform design decisions.

• Experience utilizing product analytics tools and customer insights to identify friction points and optimize user journeys.

• Demonstrated experience in designing for accessibility and adhering to WCAG standards to create inclusive products.

• Excellent communication and presentation skills, with the ability to articulate design rationale and user insights effectively to diverse audiences, including leadership.

• Facilitation skills for collaborative workshops, discovery sessions, and design thinking exercises.

• Strong organizational skills, with the capacity to manage multiple priorities, work efficiently in fast-paced environments, and deliver high-quality design outputs.

• Curiosity and willingness to explore and integrate emerging technologies, including AI-assisted tools, into the design process. Preferred Skills:

• Specific experience designing marketplace, e-commerce, telehealth, or affiliate marketing platforms.

• Experience designing for partner ecosystems and their associated user journeys.

• Ability to translate complex product requirements into clear, scalable UI solutions.

• High standards for visual design, interaction quality, and cross-product consistency.

• Experience with data-informed design approaches and A/B testing methodologies.

• Familiarity with AI-enabled tools for design ideation, prototyping, and analysis.

📝 Enhancement Note: The requirement for 6-8+ years of experience and the emphasis on marketplace/e-commerce design suggest this is a senior-level role requiring strategic thinking and the ability to mentor junior designers. The inclusion of AI-assisted tools highlights a forward-thinking approach to design processes, which is increasingly relevant in operations for efficiency gains.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 6-8 years of UX design experience, with a strong emphasis on marketplace, e-commerce, or similar consumer-facing digital products.

• Showcase end-to-end design projects, detailing the problem statement, user research methodologies employed, design process (wireframes, user flows, prototypes), key design decisions, and final outcomes.

• Include case studies that highlight how design interventions directly improved user engagement, conversion rates, customer satisfaction, or other key business metrics.

• Demonstrate proficiency in translating complex business requirements and technical constraints into elegant and user-friendly design solutions.

• Present work that reflects a deep understanding of human-centered design principles and accessibility standards (WCAG). Process Documentation:

• For each portfolio project, clearly document the design process undertaken, including discovery phases, ideation techniques, user testing protocols, and iteration cycles.

• Detail how user research and product analytics were integrated into the design process to inform decisions and measure impact.

• Provide examples of how design solutions were implemented and how their effectiveness was tracked and improved post-launch.

• Showcase the ability to collaborate effectively with product managers and engineers, illustrating how design intent was communicated and preserved through development.

📝 Enhancement Note: For operations roles, a portfolio often includes process documentation, ROI analysis, and system implementation case studies. While this is a UX role, the expectation for demonstrating impact on conversion and business outcomes, and the use of data analytics, means a candidate should frame their UX portfolio to highlight these operational aspects of their work.

💵 Compensation & Benefits

Salary Range: $104,500.00 - $136,000.00 per year.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Health Savings Account (HSA) with employer contribution and match.

• Dependent Care Flexible Spending Account (FSA) with employer match.

• Generous uncapped Paid Time Off (PTO) policy.

• Paid parental leave to support new parents.

• 401(k) retirement savings plan with employer match.

• Access to personal and healthcare financial literacy programs.

• Ongoing education and tuition assistance for professional development.

• Gym and fitness reimbursement to support employee well-being.

• Wellness program incentives to encourage healthy lifestyles.

Working Hours: 40 hours per week. The role is fully remote, offering flexibility in how work is structured, though core collaboration hours may apply.

📝 Enhancement Note: The salary range is provided for a US-based remote role. For operations roles, understanding the total compensation package, including performance incentives and the breadth of benefits, is crucial for evaluating the overall value proposition. The uncapped PTO is a significant perk for maintaining work-life balance, which can be critical for demanding operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Financial Services (specifically Health Savings Accounts - HSAs). HealthEquity is a leader in providing solutions that connect health and wealth for consumers.

Company Size: HealthEquity is a publicly traded company with a significant employee base, likely falling into the 1,000-5,000+ employee range, indicating a structured corporate environment with established processes.

Founded: HealthEquity was founded with a vision to make HSAs as popular as retirement accounts by 2030, focusing on empowering healthcare consumers. This indicates a mission-driven organization with a long-term strategic outlook.

Team Structure:

• The Senior UX Designer will be part of the Experience Design team, which likely comprises other UX/UI designers, content designers, and potentially UX researchers.

• This team operates within a larger product or technology organization, requiring close collaboration with Product Management, Engineering, and Data Analytics.

• The reporting structure would likely be to a Director or VP of Design or Product Experience. Methodology:

• HealthEquity emphasizes a data-informed, human-centered design approach, utilizing customer research, analytics, and AI-assisted tools.

• The company culture values empowering consumers, connecting health and wealth, and fostering a sense of belonging.

• Processes are likely to be agile, with a focus on continuous improvement and iterative development, aligning with typical technology and operations best practices.

Company Website: https://healthequity.com/

📝 Enhancement Note: The company's mission to "SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS" and its vision for HSAs suggest a focus on long-term impact and member well-being, which can influence the types of projects and priorities within operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Senior" position, indicating a mid-to-senior level of experience (6-8+ years). A Senior UX Designer is expected to operate with a significant degree of autonomy, lead design initiatives, mentor junior team members, and contribute to strategic design discussions.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, Manager, or Director within the Experience Design team. They will collaborate extensively with Product Managers and Engineering Leads, forming a core triad for product development.

Operations Impact: While not a direct operations role, the Senior UX Designer's work has a substantial impact on operational efficiency and revenue generation by:

• Improving conversion rates, directly impacting sales targets.

• Enhancing customer satisfaction and retention, reducing churn and support costs.

• Streamlining user journeys, potentially reducing the need for manual intervention or complex support processes.

• Designing scalable solutions that can accommodate growth without proportional increases in operational overhead. Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in marketplace design, e-commerce strategies, AI-assisted design tools, and advanced user research techniques.

• Leadership Potential: Progression to Lead UX Designer, Design Manager, or specialization in areas like UX Research, Interaction Design, or Product Strategy.

• Cross-Functional Exposure: Gaining deeper insights into product management, engineering processes, data analytics, and the business drivers of HealthEquity, which can be valuable for transitioning into operations or product leadership roles.

• Mentorship: Opportunity to mentor junior designers, developing leadership and coaching skills.

📝 Enhancement Note: For candidates transitioning into or from operations, this role offers a strong foundation in customer journey optimization and data-driven decision-making, skills highly transferable to revenue operations, sales operations, and GTM strategy.

🌐 Work Environment

Office Type: This is a fully remote position. While there is a mandatory in-person onboarding component called "Trailhead" held quarterly at headquarters, the day-to-day work environment is remote.

Office Location(s): The "Trailhead" onboarding sessions are held at HealthEquity's headquarters. Specific location details for the headquarters are not provided in the job description but can be found on their corporate website. The remote work is specified as being within the United States.

Workspace Context:

• Collaborative Environment: Remote work necessitates strong digital collaboration tools and practices. Expect frequent video calls, asynchronous communication, and use of shared digital whiteboarding and design platforms.

• Operations Tools & Technology: Access to standard design software (e.g., Figma, Sketch, Adobe Creative Suite), prototyping tools, project management software (e.g., Jira, Asana), and communication platforms (e.g., Slack, Microsoft Teams). Exposure to analytics and AI tools is also expected.

• Team Interaction: Regular interaction with product managers, engineers, researchers, and other designers through virtual meetings, design reviews, and collaborative sessions.

Work Schedule: Standard 40-hour work week. Remote flexibility allows for potential adjustments to daily schedules, but availability for core team meetings and collaboration is essential. The mandatory "Trailhead" onboarding requires travel to headquarters quarterly.

📝 Enhancement Note: The remote nature of the role is a significant factor for many operations professionals seeking work-life balance. The emphasis on digital collaboration tools is standard for remote operations roles as well.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a Talent Partner to assess basic qualifications, cultural fit, and understanding of the role. Be prepared to discuss your experience with marketplace/e-commerce design and human-centered principles.

• Portfolio Review & Design Challenge: A more in-depth session where you will present your portfolio, discussing specific case studies that demonstrate your skills in marketplace design, user research, problem-solving, and driving business outcomes. A design challenge may be given, either pre-interview or as a live exercise, to assess your design process and problem-solving abilities.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers or stakeholders to evaluate collaboration skills, communication, and ability to integrate design into the product development lifecycle.

• Leadership Interview: A final interview with a senior leader (e.g., Director of Design) to assess strategic thinking, cultural alignment, and overall fit with HealthEquity's mission and values.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the solutions you designed, and crucially, the measurable impact (e.g., increased conversion, improved satisfaction scores, reduced friction). Quantify results whenever possible.

• Showcase Process: Walk through your design process, highlighting how you used research, data, and user feedback to arrive at your solutions. Emphasize iterative design and problem-solving.

• Highlight Marketplace/E-commerce Expertise: Given the role's focus, prominently feature projects related to product discovery, search, comparison, checkout, or other e-commerce functionalities.

• Explain AI Tool Usage: Be ready to discuss how you've incorporated AI-assisted tools into your workflow and how they enhanced your design process or outcomes, while still emphasizing your human-centered approach.

• Prepare for Collaboration: Be ready to discuss how you’ve worked with product and engineering teams, and how you handle design critiques and feedback.

Challenge Preparation:

• Understand HealthEquity's business and mission. Research their current marketplace offerings and identify potential areas for UX improvement.

• Practice articulating your design decisions clearly and concisely, explaining the "why" behind your choices.

• Be prepared to present your thoughts on a given design problem, outlining your approach to research, ideation, and solutioning, even if you don't have time to fully execute it.

• Focus on how your design solutions would drive key business metrics relevant to a marketplace (e.g., conversion, average order value, customer lifetime value).

📝 Enhancement Note: Operations candidates should emphasize their understanding of how UX design directly impacts business metrics such as conversion rates, customer acquisition cost (CAC), customer lifetime value (CLTV), and operational efficiency. Frame portfolio examples around these outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• User Research Platforms: Tools for conducting user interviews, surveys, usability testing (e.g., UserTesting.com, Lookback, Maze).

• Collaboration & Project Management: Jira, Asana, Trello for task tracking and workflow management. Slack or Microsoft Teams for communication. Confluence for documentation.

• AI-Assisted Design Tools: Mentioned explicitly, likely including tools for generative design, content creation, or data analysis assistance. Specific examples could range from AI-powered wireframing tools to AI assistants for summarizing research.

Analytics & Reporting:

• Product Analytics: Google Analytics, Adobe Analytics, Amplitude, Mixpanel for tracking user behavior, conversion funnels, and engagement metrics.

• Data Visualization: Tableau, Power BI, or internal dashboarding tools for reporting and presenting data insights.

CRM & Automation:

• While not a primary tool for UX designers, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms impact the user journey and data collection is beneficial.

📝 Enhancement Note: For operations professionals, familiarity with analytics platforms (Google Analytics, Amplitude) and project management tools (Jira) is fundamental. Highlighting experience with data visualization and understanding how CRM data informs user experience is a strong plus.

👥 Team Culture & Values

Operations Values:

• Empowerment: A core value is empowering healthcare consumers, which translates to designing user experiences that give users control and confidence in managing their health finances.

• Data-Driven: Decisions are informed by customer research, analytics, and AI-assisted tools, emphasizing a scientific and measurable approach to design and business strategy.

• Transparency & Trust: Designing experiences that build trust and transparency, especially crucial in healthcare and financial contexts.

• Continuous Improvement: A commitment to iterating and improving based on feedback and performance data, reflecting an agile and results-oriented mindset.

• Collaboration: Working effectively across diverse teams (Product, Engineering, Marketing, Analytics) to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: The role requires deep collaboration with Product Managers and Engineers, ensuring design solutions are technically feasible and strategically aligned.

• Iterative Feedback: Expect a culture of regular design reviews, critiques, and feedback sessions to refine designs and ensure alignment.

• Knowledge Sharing: Encouragement of sharing best practices, insights from research, and learnings from experiments across the design and product teams.

• Outcome-Oriented: Focus on delivering tangible results that benefit both the customer and the business, aligning with the company's mission.

📝 Enhancement Note: The emphasis on data-driven decision-making, continuous improvement, and measurable outcomes is highly aligned with the core tenets of revenue operations and sales operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: Designing intuitive interfaces for complex healthcare and financial products requires significant effort to abstract and simplify intricate information and processes for users.

• Balancing Stakeholder Needs: Effectively balancing the needs and priorities of various stakeholders (members, business units, product, engineering) while maintaining a user-centric approach.

• Driving Adoption of New Tools: Integrating and driving adoption of new AI-assisted tools and methodologies within a potentially established design workflow.

• Measuring Impact in a Regulated Industry: Demonstrating direct ROI and design impact within the healthcare industry, which can have regulatory constraints and longer sales cycles.

Learning & Development Opportunities:

• Specialization: Deepen expertise in designing for complex marketplaces, e-commerce, and financial/healthcare products.

• AI Integration: Become proficient in leveraging cutting-edge AI tools to enhance design productivity, ideation, and analysis.

• Strategic Impact: Contribute to higher-level product strategy and roadmap planning, influencing the direction of HealthEquity's marketplace offerings.

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into management roles.

• Industry Exposure: Gain in-depth knowledge of the Health Savings Account (HSA) market and the intersection of health and wealth management.

📝 Enhancement Note: For operations professionals, the challenge of simplifying complexity and measuring impact are directly relevant. The growth opportunities in strategic impact and leadership are also key considerations for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex marketplace or e-commerce experience. What were the key challenges, your approach, and the measurable outcomes?" (Focus on user flows, conversion optimization, and data-driven decisions.)

• "How do you leverage user research and product analytics to inform your design decisions, especially in a competitive market?" (Prepare to discuss specific tools and methodologies, and how you translate data into actionable design changes.)

• "Discuss your experience with accessibility standards (WCAG). How do you ensure inclusivity in your designs?" (Be ready to provide examples of accessible design patterns you've implemented.)

• "How do you approach designing for trust and transparency in a sensitive domain like healthcare and finance?" (Highlight strategies for clear communication, error prevention, and building confidence.)

• "Describe your experience using AI-assisted tools in your design process. How do they augment, rather than replace, human-centered design?" (Focus on efficiency gains, expanded exploration, and maintaining user focus.) Company & Culture Questions:

• "What interests you about HealthEquity's mission to empower healthcare consumers and connect health and wealth?" (Research their mission and values, and articulate how your design philosophy aligns.)

• "How do you collaborate with product managers and engineers to ensure design feasibility and successful implementation?" (Prepare examples of cross-functional teamwork and conflict resolution.)

• "How do you handle constructive criticism or differing opinions on your designs from stakeholders?" (Demonstrate a mature, collaborative approach to feedback.)

• "Given our focus on data-driven design, how would you measure the success of a new feature you designed for our marketplace?" (Connect design features to specific business KPIs like conversion rate, engagement, or customer satisfaction.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your role, your process, the solution, and the impact.

• Highlight Metrics: Quantify your achievements whenever possible. Use charts or graphs to visualize improvements in conversion rates, user engagement, task completion times, etc.

• Showcase Collaboration: Briefly mention how you worked with cross-functional teams and incorporated their feedback.

• Explain Your 'Why': Be prepared to articulate the rationale behind your design decisions, linking them back to user needs and business objectives.

• Demonstrate AI Integration: If applicable, clearly show how AI tools were used to enhance your process, perhaps in ideation, content generation, or analysis, while emphasizing your strategic oversight.

📝 Enhancement Note: For operations candidates, emphasize how UX design contributes to operational efficiency, reduces customer support burden, and drives revenue. Use operations-focused metrics (e.g., conversion rate, LTV, churn reduction) to frame your achievements.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit your application through the HealthEquity careers portal using the provided link.

• Tailor your Resume: Customize your resume to highlight your experience in marketplace/e-commerce design, human-centered design, user research, analytics, and AI-assisted tool usage. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your impact on conversion, engagement, and user satisfaction, particularly within e-commerce or marketplace contexts. Clearly articulate your design process and the measurable results.

• Prepare for Portfolio Presentation: Practice walking through your key case studies, focusing on the problem, your solution, and the quantifiable business impact. Be ready to discuss your collaboration style and your approach to data-driven design.

• Research HealthEquity: Familiarize yourself with HealthEquity's mission, products, and the healthcare/financial services industry. Understand their vision for HSAs and how UX design contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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