Sr UX Designer

📍 Job Overview

Job Title: Sr UX Designer

Company: Electrolux Group

Location: Curitiba, Paraná, Brazil

Job Type: Full time

Category: UX/Product Design

Date Posted: 2026-09-03

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead User Experience (UX) design initiatives for web-based products, focusing on end-to-end solution creation.

• Drive UX research, including discovery, qualitative research, and competitive benchmarking to inform design decisions.

• Develop comprehensive user journeys, task flows, wireframes, and high-fidelity prototypes, primarily using Figma.

• Champion user-centered design principles, accessibility standards, and best practices across product development cycles.

• Collaborate closely with Product Management, Engineering, and Quality Assurance teams within an Agile framework.

📝 Enhancement Note: This role is positioned as a Senior UX Designer, indicating a need for independent leadership in UX initiatives and significant contribution to product strategy. The emphasis on "end-to-end digital solutions" and "driving discovery" suggests a hands-on role with strategic input, requiring a candidate who can manage projects from ideation through to implementation and iteration. The mention of "Lean Thinking (EMS / EAI)" points to a company culture that values continuous improvement and process optimization, which is a key area for operations professionals.

📈 Primary Responsibilities

• Lead UX Research initiatives, encompassing discovery phases, qualitative user studies, competitive analysis, and benchmarking to identify user needs and market opportunities.

• Facilitate stakeholder workshops and alignment sessions, ensuring a cohesive, user-centric vision across product development.

• Design comprehensive user journeys, map out task flows, create detailed wireframes, and develop high-fidelity prototypes, with a strong preference for Figma.

• Plan, execute, and moderate usability testing sessions, including the preparation of scripts and recruitment of participants.

• Engage in collaborative teamwork with Product, Development, and QA teams, operating within Agile methodologies such as Scrum or Kanban.

• Utilize and contribute to established Design Systems, ensuring consistency, scalability, and efficient implementation of web components.

• Actively support the evangelization of UX best practices, accessibility standards, and user research methodologies throughout the organization.

• Translate complex business requirements and user insights into impactful, user-friendly digital solutions.

• Participate in Lean Thinking projects and activities (EMS / EAI) to foster a culture of continuous improvement and process optimization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "evangelization of UX best practices" and "Lean Thinking" indicates that the candidate will not only be a designer but also an advocate for user-centricity and process efficiency within the company. This suggests the role requires strong influencing and communication skills to drive adoption of new methodologies.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a closely related field. Experience:

• Minimum of 5-10 years of progressive experience in UX Design, with a significant focus on web-based platforms and digital product development.

• Proven track record of successfully leading discovery processes, defining complex problems, and identifying actionable opportunities. Required Skills:

• UX Design: Comprehensive expertise in user experience design principles and methodologies.

• UX Research: Demonstrated ability to conduct various forms of user research, including discovery, qualitative studies, and competitive analysis.

• Figma Proficiency: Advanced skills in using Figma for wireframing, prototyping, and collaborative design.

• Prototyping & Wireframing: Mastery in creating interactive prototypes and detailed wireframes to communicate design concepts effectively.

• User Journeys & Task Flows: Ability to map complex user journeys and define clear task flows for intuitive user experiences.

• Design Systems: Experience with developing, maintaining, or actively contributing to Design Systems and component libraries.

• Usability Testing: Proficiency in planning, executing, and analyzing usability tests and other user research methods.

• Stakeholder Management: Strong capabilities in communicating with and aligning diverse stakeholders on design strategies and outcomes.

• Agile Methodologies: Hands-on experience working within Agile frameworks such as Scrum or Kanban.

• Advanced English: Fluency in English for effective communication in a global organization.

Preferred Skills:

• AI Tools for Automation: Familiarity with AI tools that can automate design or research processes.

• Accessibility Standards: Knowledge of WCAG guidelines and experience implementing accessible design solutions.

• Lean Thinking/EMS/EAI: Experience with or understanding of Lean Thinking principles and their application in process improvement.

• Cross-functional Collaboration: Demonstrated success in working effectively with product managers, engineers, and QA.

📝 Enhancement Note: The requirement for "AI Tools for automation" is a strong indicator of the company's forward-thinking approach and potential investment in AI-driven design processes. This aligns with the broader trend in operations to leverage technology for efficiency gains. The advanced English requirement is critical for a multinational corporation like Electrolux.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A portfolio showcasing 3-5 detailed case studies that demonstrate end-to-end UX design process from problem identification to solution implementation for web platforms.

• Process Visualization: Examples of how you have mapped user journeys, task flows, and information architecture.

• Prototyping Examples: Interactive prototypes (preferably Figma links) that illustrate user interactions and flow.

• Research & Testing Documentation: Evidence of UX research methodologies employed, including discovery findings, usability test plans, and analysis reports.

• Design System Contribution: Examples of contributions to or utilization of design systems, highlighting consistency and scalability.

Process Documentation:

• Discovery & Research Documentation: Showcase how you document initial research findings, user needs, and competitive analyses to set project direction.

• Design Iteration Documentation: Illustrate how you iterate on designs based on feedback, testing, and evolving requirements, providing clear rationale for changes.

• Collaboration Documentation: Provide examples of how you document alignment with stakeholders and cross-functional teams, ensuring shared understanding and buy-in.

📝 Enhancement Note: For a Senior UX Designer role, the portfolio is paramount. It should not just display finished products but critically, the process behind them. The emphasis on "process documentation" and "design iteration" suggests that interviewers will scrutinize how candidates approach problem-solving and adapt their strategies, a key aspect valued in operations roles.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX Designers in Curitiba, Brazil, with 5-10 years of experience, a competitive salary range would be estimated between R$ 8,000 to R$ 13,000 per month. This estimate accounts for the cost of living in Curitiba, the specialized skills required, and the seniority of the role within a global organization. Benefits:

• Product & Service Discounts: Opportunities to purchase Electrolux products and services at discounted rates.

• Comprehensive Health Coverage: Access to robust health insurance plans.

• Life Insurance: Provision of life insurance coverage for peace of mind.

• Annual Profit Sharing: Participation in the company's annual profit-sharing program (PLR - Participação nos Lucros e Resultados).

• Wellness Program: Access to Gympass for fitness and well-being.

• Continuous Learning: Ample opportunities for professional development and skill enhancement.

• Career Flexibility: Pathways for career progression and internal mobility within the Electrolux Group.

• Extended Parental Leave: 6 months of maternity leave and a minimum of 4 weeks of paternity leave, reflecting a commitment to work-life balance and family support.

Working Hours:

• Standard full-time working hours, typically 40 hours per week. The role is described as hybrid, suggesting a balance between remote work and on-site presence at the Curitiba facility.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Brazil's tech and design sectors. The benefits package is generous, particularly the extended parental leave, which indicates a strong focus on employee well-being and diversity, aligning with modern corporate values. The hybrid nature of the work arrangement implies a need for effective self-management and communication, common in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Appliances & Consumer Goods Manufacturing: Electrolux Group is a global leader in household appliances, serving millions of consumers worldwide. This industry context means the UX Designer will work on products that directly impact daily life, requiring a focus on usability, durability, and user satisfaction. The company's focus on sustainability and improving life for consumers and the planet is a key cultural driver.

Company Size:

• Large Global Enterprise: Electrolux Group is a significant employer with operations spanning over 100 countries and employing thousands of individuals. This scale implies robust processes, opportunities for international collaboration, and a structured career path, but also potentially more complex decision-making processes.

Founded:

• 1919: With a long history, Electrolux has established a strong brand presence and deep expertise in appliance manufacturing. This legacy suggests a company that values tradition while embracing innovation to stay competitive.

Team Structure:

• Product-Centric & Cross-Functional: The UX team operates within a product-centric environment, likely embedded within or closely aligned with specific product development squads.

• Collaborative & Agile: The team works in an Agile (Scrum/Kanban) environment, necessitating close collaboration with Product Managers, Developers, QA, and potentially Marketing and Engineering.

• User-Focused Evangelism: There's an emphasis on evangelizing UX best practices and research, suggesting the UX team plays a crucial role in shaping the company's understanding and application of user-centered design.

Methodology:

• User-Centered Design: The core methodology revolves around understanding and designing for the user, integrating research, prototyping, and testing.

• Agile Development: Projects are managed using Agile frameworks, promoting iterative development and flexibility.

• Lean Thinking (EMS / EAI): The company actively pursues continuous improvement and efficiency through Lean methodologies, influencing how processes are designed and executed.

Company Website:

• https://www.electroluxgroup.com/

📝 Enhancement Note: The company's long history combined with its global scale and focus on innovation provides a unique environment. The integration of Lean Thinking into the operational culture is particularly relevant for operations professionals, as it indicates a company-wide commitment to efficiency and process refinement.

📈 Career & Growth Analysis

Operations Career Level:

• This role is classified as a Senior UX Designer. This level signifies a professional who is expected to operate with a high degree of autonomy, lead complex projects, mentor junior designers, and significantly influence product strategy and design direction. They are key contributors to the UX discipline within the organization, driving best practices and innovation. Reporting Structure:

• The Senior UX Designer likely reports to a UX Lead, Design Manager, or Head of Product Design. They will work closely with Product Managers and Engineering Leads within specific product teams or squads. Operations Impact:

• The UX Designer's impact is critical for enhancing user satisfaction, driving product adoption, and ultimately contributing to Electrolux's market competitiveness and revenue growth. By creating intuitive and engaging digital experiences, they directly influence customer loyalty and brand perception, which are key drivers of long-term business success. Their work on web platforms can also streamline customer support, sales processes, and post-purchase engagement. Growth Opportunities:

• Specialization & Leadership: Potential to specialize in areas like UX Research, Interaction Design, or Design Systems, or to move into leadership roles such as UX Lead or Design Manager.

• Cross-functional Expertise: Opportunities to deepen understanding of product management, software development, and business strategy through close collaboration.

• Global Exposure: As part of a multinational corporation, there are possibilities for international project involvement and exposure to diverse markets and design challenges.

• Continuous Learning: Electrolux's commitment to learning and career flexibility provides access to training, workshops, and potentially certifications relevant to UX and design innovation.

📝 Enhancement Note: The "Senior" title suggests a clear career progression path, likely involving leadership in project execution and potentially team management. The emphasis on "impact on revenue growth" and "customer loyalty" underscores the strategic importance of the UX function, mirroring the goals of revenue and sales operations.

🌐 Work Environment

Office Type:

• Hybrid Work Environment: The role is based in Curitiba and operates under a hybrid model, allowing for a blend of remote work and on-site collaboration. This setup is designed to offer flexibility while maintaining the benefits of in-person teamwork and interaction.

Office Location(s):

• Guabirotuba, Curitiba: The primary work location is the Guabirotuba plant in Curitiba, which is a significant operational hub for Electrolux in Latin America, hosting over 3200 employees. This suggests a large, established facility with comprehensive amenities.

Workspace Context:

• Collaborative Spaces: The office environment is likely equipped with modern collaborative spaces designed to foster teamwork and idea sharing among designers, product managers, and engineers.

• Technology-Rich: Access to standard design software (Figma), hardware, and potentially specialized tools for research and prototyping will be available.

• Cross-Functional Interaction: The workspace facilitates regular interaction with diverse teams, promoting a dynamic and integrated approach to product development.

Work Schedule:

• The standard work schedule is full-time (approximately 40 hours per week), with flexibility inherent in the hybrid model. This allows for efficient time management, balancing project deadlines with personal commitments.

📝 Enhancement Note: The hybrid nature of the role requires strong self-discipline and communication skills, similar to remote operations roles. The description of the Guabirotuba plant as a major hub implies a well-resourced and established work environment, which can be attractive for professionals seeking stability and professional infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application and portfolio to assess qualifications and alignment with role requirements.

• Hiring Manager/Team Interview: An interview with the hiring manager and potentially other senior UX designers to discuss experience, approach to UX challenges, and cultural fit.

• Portfolio Presentation: A dedicated session where candidates present selected case studies from their portfolio, detailing their process, rationale, and outcomes. This is a critical step to evaluate problem-solving skills and communication.

• Technical/Skills Assessment: Potentially a design exercise or a more in-depth discussion on specific UX methodologies, tools, or agile practices.

• Final Interview: A conversation with higher-level management or cross-functional leads to assess strategic thinking and overall fit within the organization.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design process for each case study, emphasizing discovery, ideation, iteration, and validation.

• Quantify Impact: Where possible, use data and metrics to demonstrate the impact of your designs on user behavior, business goals, or key performance indicators.

• Storytelling: Structure your case studies as compelling narratives that highlight the problem, your role, the challenges faced, your solutions, and the results achieved.

• Tool Proficiency: Be ready to discuss your proficiency with Figma and other relevant design and research tools.

• Stakeholder Collaboration: Provide examples of how you managed stakeholder expectations and collaborated with diverse teams.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home or live design challenge that simulates a real-world problem. Focus on demonstrating your problem-solving approach, user-centricity, and ability to deliver a well-reasoned solution within constraints.

• Whiteboarding/Ideation: Practice articulating your thought process and generating ideas collaboratively.

• Agile Scenario: Be ready to discuss how you would approach UX within an Agile framework, including collaboration with developers and product owners.

📝 Enhancement Note: The emphasis on portfolio presentation and case studies is common for design roles but also highly relevant for operations professionals who often need to present process improvements and data-driven insights. Understanding how to "quantify impact" and tell a "compelling narrative" are essential skills for both UX designers and operations specialists.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, and collaborative design. Proficiency is essential.

• AI Tools for Automation: The job description specifically mentions "Domínio de ferramentas de IAs focadas em automatização de processos." This indicates an expectation for familiarity with AI applications that can streamline design workflows, research analysis, or content generation.

Analytics & Reporting:

• While not explicitly listed, familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) would be beneficial for understanding user behavior data and informing design decisions. CRM & Automation:

• Experience with or understanding of how UX designs integrate with CRM systems and customer engagement platforms would be advantageous, though not a primary requirement for this role.

📝 Enhancement Note: The explicit mention of "AI Tools for automation" is a significant differentiator and aligns with the broader push in operations for technological efficiency. Candidates should be prepared to discuss their experience or understanding of how AI can be leveraged in the design process.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all design and product decisions.

• Collaboration: A strong belief in teamwork and cross-functional partnerships to achieve shared goals.

• Innovation & Continuous Improvement: A drive to explore new ideas, embrace new technologies (like AI), and constantly refine processes and products (Lean Thinking).

• Inclusivity & Diversity: Valuing diverse perspectives and ensuring designs are accessible and considerate of all users.

• Sustainability: Aligning product development with the company's broader commitment to environmental and social responsibility.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product, Engineering, and QA, participating actively in Agile ceremonies and contributing to a shared understanding of project goals.

• Open Communication: Encouraging open dialogue, feedback exchange, and constructive critique to foster a high-performing team environment.

• Knowledge Sharing: A culture that promotes sharing insights, best practices, and learnings across teams and disciplines.

📝 Enhancement Note: The values emphasize a proactive, collaborative, and improvement-oriented mindset, which is highly congruent with the ethos of revenue and sales operations. The mention of "sustainability" as a value is also becoming increasingly important across all business functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user insights into solutions that also meet business objectives and technical constraints.

• Global Design Consistency: Ensuring a cohesive user experience across a diverse range of products and markets within a large global organization.

• Integrating AI in Design: Navigating the adoption and effective use of new AI tools within existing design workflows and ensuring ethical considerations are met.

• Driving UX Adoption: Continuously evangelizing and embedding UX best practices in an organization that may have varying levels of design maturity.

Learning & Development Opportunities:

• Advanced UX Specialization: Deepening expertise in specific UX domains or emerging areas like AI-driven design.

• Leadership Development: Opportunities to hone leadership skills through project leadership, mentoring, and potential management roles.

• Cross-Disciplinary Knowledge: Gaining insights into product strategy, engineering processes, and global business operations.

• Industry Engagement: Potential for participation in design conferences, workshops, and professional development programs to stay abreast of industry trends.

📝 Enhancement Note: The challenge of "Integrating AI in Design" is a forward-looking aspect of this role. For operations professionals, similar challenges arise in adopting new automation or analytics tools. The growth opportunities highlight a clear path for career advancement and skill enhancement within a structured corporate environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex web product you designed from discovery to launch. What were the key challenges, and how did you overcome them using user research and design methodologies?"

• "How would you approach designing a new feature for a smart appliance that requires balancing advanced functionality with simplicity for a broad user base?"

• "Discuss your experience with Design Systems. How do you ensure consistency and scalability across a large product ecosystem?"

• "How do you leverage user research to inform business decisions and translate them into actionable design solutions?" Company & Culture Questions:

• "What interests you about Electrolux Group and our mission to create the future home?"

• "How do you contribute to a collaborative and inclusive team environment?"

• "Describe your experience working with Agile methodologies. How do you ensure UX is effectively integrated into Scrum or Kanban sprints?"

• "How do you stay updated on the latest UX trends and technologies, especially concerning AI in design?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem statement, your role, the discovery process, design solutions, key iterations, testing outcomes, and measurable results.

• Highlight Collaboration: Emphasize how you worked with stakeholders and cross-functional teams, showcasing your communication and alignment skills.

• Demonstrate Process: Show the evolution of your designs, from early wireframes to high-fidelity prototypes, and explain the rationale behind key decisions.

• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If direct metrics are unavailable, discuss anticipated impact or proxy metrics.

• Be Prepared for Q&A: Anticipate questions about your decision-making process, alternative solutions considered, and how you handle constructive criticism.

📝 Enhancement Note: The strategy questions are designed to probe your problem-solving abilities, strategic thinking, and understanding of the end-to-end design process. Practicing articulating your experience using the STAR method (Situation, Task, Action, Result) will be beneficial. For operations professionals, framing your experience in terms of process improvement and quantifiable outcomes will be key.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application: Navigate to the Electrolux Group careers portal and submit your application through the provided link.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best showcase your end-to-end UX design process for web platforms, highlighting discovery, research, prototyping, and measurable impact. Ensure your portfolio is easily accessible (e.g., via a personal website or dedicated platform).

• Tailor Your Resume: Update your resume to clearly highlight your experience in UX design, UX research, Figma proficiency, Design Systems, Agile methodologies, and any experience with AI tools for automation. Quantify your achievements with specific metrics where possible.

• Prepare Your Presentation: Practice presenting your selected portfolio case studies, focusing on clear storytelling, process explanation, and demonstrating your problem-solving approach. Be ready to discuss your contributions and the impact of your work.

• Research Electrolux Group: Familiarize yourself with Electrolux's mission, values, product lines, and recent innovations. Understand their commitment to sustainability and user-centricity, and consider how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.