Sr. UX Designer, Acquisition & Growth, Prime Video

📍 Job Overview

Job Title: Sr. UX Designer, Acquisition & Growth, Prime Video

Company: Amazon

Location: Culver City, California, United States; San Francisco, California, United States; Seattle, Washington, United States

Job Type: Full-time

Category: User Experience (UX) Design / Product Design

Date Posted: April 29, 2026

Experience Level: 8+ years (Senior Level)

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic design direction for Prime Video's customer acquisition and growth initiatives, focusing on simplifying access to entertainment and live events.

• Execute hands-on UX design, including concept generation, user flow mapping, wireframing, and high-fidelity prototyping, to deliver impactful customer experiences.

• Collaborate closely with cross-functional teams, including Product, Engineering, and Business counterparts, leveraging lean and agile methodologies to bring innovative solutions to market.

• Champion user-centered design principles and customer empathy throughout the product development lifecycle, ensuring designs meet customer needs and business objectives.

• Contribute to the evolution of design practices within an AI-accelerated, rapid-prototyping environment, influencing how design operates at scale.

📝 Enhancement Note: While the title is "Sr. UX Designer," the responsibilities and experience requirements (8+ years) position this role firmly within a senior or lead UX capacity, emphasizing strategic impact and thought leadership rather than just execution. The focus on "Acquisition & Growth" implies a strong connection to revenue operations and GTM strategies, requiring designers to understand conversion funnels and customer lifecycle optimization.

📈 Primary Responsibilities

• Strategic Design Leadership: Lead the design strategy for high-impact initiatives within the Prime Video customer acquisition space, with a sharp focus on simplifying how customers discover, rent, buy, and subscribe to content.

• Customer-Centric Innovation: Conduct in-depth analysis of customer problems, identify critical gaps across the customer lifecycle, and design delightful, impactful solutions that drive measurable business outcomes.

• Hands-On Design Execution: Rapidly generate concepts, user flows, wireframes, mock-ups, and interactive prototypes to visualize design direction and drive critical decision-making, balancing speed with high craft standards.

• Cross-Functional Collaboration: Work iteratively within a multi-disciplinary team (Business, Product Management, Engineering, User Research) using lean and agile methodologies to explore, test, and ship innovative user experiences.

• Influence and Advocacy: Clearly and persuasively present and defend design recommendations to peers, partners, and senior stakeholders through compelling storytelling and data-driven insights.

• Systems Thinking & Scalability: Partner closely with technology and product teams to build scalable design solutions that maintain core experience principles across various platforms and devices.

• Design Process Evolution: Contribute to shaping and improving design operations and practices within an AI-accelerated, rapid-prototyping environment, fostering innovation and efficiency.

• Measuring Impact: Define and track key UX metrics to measure the success of design innovations, ensuring a continuous feedback loop for optimization and improvement.

📝 Enhancement Note: The emphasis on "Acquisition & Growth" and "simplifying how customers access their favorite entertainment" strongly suggests that this role will interface directly with revenue enablement and GTM strategies. Responsibilities will likely involve optimizing conversion funnels, improving customer onboarding, and driving user engagement metrics that directly impact revenue and customer lifetime value.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, or a related field is typically expected for this level of experience.

Experience: Minimum of 8 years of professional design experience, with a demonstrated track record of launching complex, large-scope design solutions.

Required Skills:

• User Experience Design: Deep understanding and practical application of user-centered design principles, interaction design, and information architecture.

• Prototyping & Wireframing: Proficiency in creating low-fidelity wireframes, high-fidelity mock-ups, and interactive prototypes to effectively communicate design concepts and user flows.

• Design Tools Proficiency: Expert-level skills in industry-standard design and prototyping tools such as Figma, Adobe Creative Cloud (Photoshop, Illustrator, XD), or similar.

• Strategic Design Thinking: Ability to define strategic design direction for complex initiatives and translate business goals into user-centric solutions.

• Cross-Functional Collaboration: Proven ability to work effectively in multi-disciplinary teams, fostering strong partnerships with Product Management, Engineering, and Business stakeholders.

• Communication & Presentation: Excellent verbal, written, and visual communication skills, with the ability to articulate design concepts, defend recommendations, and influence diverse audiences.

• Systems Design: Experience in designing scalable solutions that adhere to established design systems and principles.

• Agile & Lean Methodologies: Familiarity with and practical experience in applying agile and lean development processes.

Preferred Skills:

• Customer-Facing Retail Product Design: Experience designing user experiences for e-commerce or retail platforms, with a focus on conversion and customer acquisition.

• Entertainment Industry Experience: Familiarity with the nuances of the entertainment or media industry, including content discovery, subscription models, and digital media consumption.

• AI/Automation Integration: Proficiency in integrating AI or automation tools into design workflows and practices to enhance efficiency and user experience.

• User Research & Analysis: Experience with user research methodologies, data analysis, and translating insights into actionable design improvements.

• Visual Design & Branding: Strong aesthetic sensibility and a keen eye for visual design details that align with brand identity.

📝 Enhancement Note: The "8+ years of design experience" and emphasis on "delivering design solutions for projects of large scope and complexity" indicate a senior-level role. The preference for "customer facing retail products" and "entertainment industry" experience suggests a need to understand conversion funnels, subscription models, and digital media consumption patterns, which are critical for GTM and revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Launched Work Demonstrating Impact: A comprehensive portfolio showcasing launched products or features that clearly demonstrate a strong command of user-centered design principles and, crucially, measurable impact on key business metrics (e.g., conversion rates, customer acquisition, engagement, retention).

• Problem-Solution Framing: Case studies that articulate complex customer problems, the design process undertaken, the rationale behind design decisions, and the resulting solutions.

• Process & Methodology: Evidence of applying a robust design process, including research, ideation, prototyping, testing, and iteration, with a clear explanation of the methodologies used (e.g., agile, lean).

• Collaboration & Influence: Examples that illustrate successful collaboration with cross-functional teams (Product, Engineering, Business) and how design recommendations were effectively communicated and advocated for.

• Systems Thinking: Demonstrations of designing for scale, consistency, and maintainability within a larger product ecosystem or design system.

Process Documentation:

• Workflow Design & Optimization: Showcase examples of designing and optimizing user workflows to improve efficiency, reduce friction, and enhance the customer journey, particularly in acquisition and onboarding processes.

• System Implementation & Standards: Illustrate experience in applying design standards and contributing to or leveraging design systems for consistent and scalable solutions.

• Metrics & ROI Demonstration: Clearly present how design solutions led to quantifiable business outcomes, demonstrating an understanding of ROI and the ability to measure design's contribution to revenue and growth objectives.

📝 Enhancement Note: For a Sr. UX Designer role focused on Acquisition & Growth, the portfolio must emphasize measurable business impact. Candidates should be prepared to showcase how their designs directly influenced conversion rates, customer acquisition cost (CAC), customer lifetime value (CLTV), or subscription growth. Demonstrating an understanding of A/B testing and data-driven design iterations will be crucial.

💵 Compensation & Benefits

Salary Range:

• Culver City, California: $137,800 - $186,400 USD annually

• San Francisco, California: $156,400 - $211,600 USD annually

• Seattle, Washington: $137,800 - $186,400 USD annually

Benefits:

• Comprehensive Health Coverage: Includes medical, dental, vision insurance, prescription coverage, Basic Life & AD&D insurance with options for supplemental life plans.

• Wellness & Support: Employee Assistance Program (EAP), Mental Health Support, Medical Advice Line.

• Financial Planning: Flexible Spending Accounts (FSAs) for healthcare and dependent care, 401(k) matching program.

• Family Support: Adoption and Surrogacy Reimbursement coverage, paid parental leave.

• Time Off: Generous paid time off (PTO) policy.

• Equity & Incentives: Restricted Stock Units (RSUs) and potential sign-on payments, reflecting Amazon's performance-based compensation structure.

Working Hours: Standard full-time work schedule, typically around 40 hours per week, with an expectation of flexibility to meet project deadlines and deliver on key initiatives.

📝 Enhancement Note: The salary ranges provided are specific to the listed US locations. The inclusion of Restricted Stock Units (RSUs) and sign-on bonuses is typical for senior roles at large tech companies like Amazon, indicating a total compensation package that extends beyond base salary. The benefits package is extensive, covering health, financial, and family needs, which is standard for large enterprises.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Digital Streaming, Cloud Computing, Artificial Intelligence, Entertainment. Amazon operates across a vast spectrum of industries, with Prime Video being a key player in the digital entertainment and streaming market.

Company Size: Extremely Large (Over 10,000 employees, likely hundreds of thousands globally). This scale implies robust processes, extensive resources, and a potentially complex organizational structure.

Founded: 1994. Amazon has a long history of innovation and disruption, fostering a culture that values long-term thinking, customer obsession, and continuous improvement.

Team Structure:

• UX Design Team: Part of the broader Prime Video organization, this team likely comprises various UX specialists (UX Designers, Researchers, Content Strategists, etc.) who collaborate closely with Product Managers, Engineers, and Business Analysts.

• Reporting Structure: The Sr. UX Designer will report to a Design Manager or Director within Prime Video, with dotted-line responsibilities to project leads for specific initiatives.

• Cross-Functional Collaboration: Expect intensive collaboration with Product Management (defining requirements and strategy), Engineering (implementing designs), User Research (validating concepts), and Business Development/Marketing (understanding acquisition drivers).

Methodology:

• Customer Obsession: A core Amazon principle, driving all design and product decisions.

• Data-Driven Decisions: Heavy reliance on data analytics, A/B testing, and customer feedback to inform design choices and measure impact.

• Lean & Agile Development: Rapid iteration, cross-functional teamwork, and adaptive planning are standard practices.

• Innovation & Experimentation: A culture that encourages exploring new ideas and technologies, including AI, to enhance customer experiences.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's "Customer Obsession" leadership principle is paramount. For a UX role in Acquisition & Growth, this means deeply understanding customer needs, pain points, and motivations related to discovering and subscribing to entertainment. The scale of Amazon also means designs must be scalable, accessible, and performant globally.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC). This role is for an experienced designer who can operate with significant autonomy, lead design initiatives, and mentor junior team members, but is not a people management role. The focus is on design craft, strategic thinking, and driving product outcomes.

Reporting Structure: The Sr. UX Designer will report to a Design Manager or Director within the Prime Video organization. They will work closely with Product Managers and Engineering Leads on specific project teams, fostering a collaborative, matrixed environment.

Operations Impact: This role has a direct impact on revenue and GTM strategies by optimizing the customer journey for acquisition and subscription. Successful designs will lead to increased customer conversion, higher average revenue per user (ARPU), and improved customer lifetime value (CLTV). The designer will be instrumental in shaping how millions of customers worldwide access and engage with Prime Video content.

Growth Opportunities:

• Specialization & Depth: Deepen expertise in areas like subscription design, digital commerce UX, or AI-driven personalization within the entertainment space.

• Leadership & Mentorship: Opportunity to mentor junior designers, lead design critiques, and influence design best practices across the team.

• Cross-Product/Org Mobility: Potential to move into design roles on other Amazon product teams or explore adjacent areas like product management or design operations, leveraging acquired domain expertise.

• Strategic Influence: Grow influence by leading larger, more complex initiatives that have a significant impact on Prime Video's business objectives and customer base.

📝 Enhancement Note: The "Acquisition & Growth" focus means this role is deeply integrated with commercial objectives. Career growth will be tied not only to design excellence but also to the ability to drive business results. This is a strong position for someone looking to bridge the gap between pure design and business strategy within a large tech organization.

🌐 Work Environment

Office Type: Hybrid work environment. Employees are expected to work from a designated Amazon office location for a portion of the week, balancing on-site collaboration with remote flexibility.

Office Location(s): Positions are available in Culver City (California), San Francisco (California), and Seattle (Washington). These are major tech hubs with well-equipped Amazon offices.

Workspace Context:

• Collaborative Spaces: Offices are designed with collaborative workspaces, meeting rooms, and common areas to facilitate team interaction and brainstorming.

• Tools & Technology: Access to state-of-the-art design software, hardware, and internal Amazon tools, including AI-accelerated prototyping environments.

• Team Interaction: Regular opportunities for in-person design critiques, working sessions, and team-building activities with UX peers and cross-functional partners.

Work Schedule: Standard 40-hour work week, with flexibility often available. However, the nature of product launches and project deadlines may require occasional extended hours or weekend work, particularly in the lead-up to major releases or campaigns. The hybrid model allows for some autonomy in structuring the work week.

📝 Enhancement Note: The hybrid nature of the role necessitates strong self-management and communication skills. While collaboration is encouraged in the office, the ability to effectively communicate and collaborate remotely is equally important. The focus on "Acquisition & Growth" might mean working closely with teams that operate on faster cadences, requiring adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio for initial fit. Be prepared to highlight your most relevant acquisition/growth-focused projects.

• Hiring Manager Interview: A 1:1 conversation focusing on your experience, design philosophy, approach to problem-solving, and cultural fit with Amazon's leadership principles.

• Design Crit / Portfolio Review: A session where you present 2-3 key case studies from your portfolio to a panel of UX designers and potentially product/engineering leads. This is where you demonstrate your process, strategic thinking, and impact.

• Cross-Functional Interview: An interview with partners from Product Management and/or Engineering to assess your collaboration skills, ability to influence, and understanding of technical constraints.

• Final Round (Leadership Principles Interview): A behavioral interview focused on Amazon's 16 Leadership Principles, assessing how you've applied them in past roles. Prepare specific examples using the STAR method.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that demonstrate measurable business impact related to acquisition, conversion, subscriptions, or growth. Quantify success wherever possible.

• Show, Don't Just Tell: Clearly articulate the problem, your role, your process, key decisions, and the final outcome. Use visuals effectively.

• Highlight Collaboration: Showcase how you worked with cross-functional teams and managed stakeholder expectations.

• Demonstrate Strategic Thinking: Explain the "why" behind your design decisions, linking them to business objectives and user needs.

• Tailor to Acquisition & Growth: Emphasize projects related to user onboarding, conversion funnels, subscription models, or driving user engagement.

Challenge Preparation:

• Design Challenge: You may be given a take-home design challenge or a live whiteboard exercise focused on a relevant acquisition or growth problem. Focus on articulating your thought process, assumptions, and user-centered approach.

• Leadership Principles: Prepare specific, STAR-method (Situation, Task, Action, Result) examples for each of Amazon's 16 Leadership Principles. Common ones to focus on for this role include Customer Obsession, Bias for Action, Dive Deep, Ownership, Invent and Simplify, and Earn Trust.

• System Design: Be ready to discuss how you approach designing scalable systems and working within established design systems.

📝 Enhancement Note: The interview process at Amazon is rigorous and heavily focused on their Leadership Principles. For a UX role in Acquisition & Growth, expect questions that probe your understanding of conversion optimization, customer lifecycle management, and data-driven decision-making. Portfolio presentations should directly address how your work influenced business metrics.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: The primary tool for wireframing, prototyping, UI design, and collaboration. Expertise is essential.

• Adobe Creative Cloud: Proficiency in tools like Photoshop and Illustrator for asset creation and manipulation.

• Prototyping Tools: Experience with tools like InVision, ProtoPie, or built-in Figma prototyping capabilities for creating interactive user flows.

Analytics & Reporting:

• Internal Amazon Analytics Tools: Familiarity with Amazon's proprietary analytics platforms for tracking user behavior, A/B test results, and key performance indicators (KPIs).

• Data Visualization Tools: Exposure to tools that help interpret data and present insights, potentially including Tableau or internal equivalents.

CRM & Automation (Indirect Relevance):

• Understanding of CRM principles: While not directly using CRM tools for design, understanding how customer data is managed and leveraged for personalization and targeted campaigns is beneficial.

• Exposure to Marketing Automation: Awareness of how automated customer journeys and communication impact acquisition and retention.

• Integration Concepts: Understanding how different systems (e.g., CRM, analytics, content platforms) integrate to create a cohesive customer experience.

📝 Enhancement Note: While this is a design role, a strong understanding of the underlying technology, data analytics, and how the product interfaces with business systems (like CRM and marketing automation for acquisition) is highly valued. Proficiency in Figma is paramount.

👥 Team Culture & Values

Operations Values (Reflecting Amazon's Leadership Principles):

• Customer Obsession: Designs are driven by a deep understanding of customer needs and a commitment to delivering exceptional value and delight in their entertainment experience.

• Bias for Action: A proactive approach to problem-solving, iterating quickly, and making decisions even with incomplete information to drive progress in acquisition and growth.

• Invent and Simplify: Constantly seeking innovative solutions that simplify complex user journeys for accessing content and improving efficiency in the design process.

• Ownership: Taking full responsibility for design outcomes, from conception through launch and iteration, ensuring successful business results.

• Dive Deep: Thoroughly analyzing customer data, business requirements, and technical constraints to ensure designs are well-informed and effective.

• Earn Trust: Building strong relationships with cross-functional partners through clear communication, transparency, and delivering on commitments.

Collaboration Style:

• Cross-Functional Integration: Highly collaborative, working hand-in-hand with Product, Engineering, and Business teams to ensure alignment and shared ownership of customer outcomes.

• Design Critiques: A culture of constructive feedback and peer review is integral to elevating design quality and innovation.

• Data-Informed Dialogue: Discussions and decisions are heavily informed by user data, A/B test results, and market insights, fostering a pragmatic and evidence-based approach.

📝 Enhancement Note: Amazon's culture is known for being fast-paced and data-driven, with a strong emphasis on its Leadership Principles. For this role, success will hinge on how well a designer can embody "Customer Obsession" and "Bias for Action" while driving measurable results in acquisition and growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Designing for a global audience with diverse needs and preferences across multiple platforms (web, mobile, TV) presents significant scale and complexity challenges.

• Balancing Innovation with Execution: The need to innovate while also delivering rapidly in an agile environment requires adept prioritization and trade-off management.

• Navigating Ambiguity: Working in a rapidly evolving market and a large organization can involve ambiguity; the ability to self-start and drive clarity is crucial.

• Data Interpretation: Effectively translating large volumes of user data and A/B test results into actionable design improvements for acquisition funnels.

• AI Integration: Staying ahead of and effectively integrating emerging AI capabilities into design workflows and product experiences.

Learning & Development Opportunities:

• Cutting-Edge Technology: Opportunity to work with advanced AI tools and explore their application in UX design.

• Industry Best Practices: Exposure to best-in-class design processes, tools, and methodologies within a leading tech company.

• Mentorship: Access to experienced design leaders and peers for guidance and skill development.

• Career Pathing: Clear pathways for growth into senior/principal design roles, design management, or specialized UX areas within Amazon.

• Industry Exposure: Working on a product with immense global reach provides unparalleled experience in designing for mass-market entertainment.

📝 Enhancement Note: The challenges are inherent to working at scale in a dynamic industry. Growth opportunities are tied to Amazon's commitment to developing talent and its position at the forefront of technology and entertainment. The "Acquisition & Growth" focus provides a direct line of sight to business impact, which is a significant motivator for many operations and GTM-minded professionals.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you simplified a complex customer acquisition or onboarding process. What was the problem, your solution, and the impact?" (Focus on demonstrating Bias for Action, Invent and Simplify, Customer Obsession)

• "How would you approach designing a new feature to increase subscription conversion rates for Prime Video?" (Demonstrate Dive Deep, Ownership, and strategic thinking)

Company & Culture Questions:

• "How do Amazon's Leadership Principles align with your own work philosophy?" (Be ready to connect your experiences directly to principles like Customer Obsession, Ownership, Invent & Simplify.)

• "Describe a time you worked through ambiguity. What was the situation and how did you find clarity?" (Assess comfort with uncertainty and ability to drive forward.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline: Problem, Your Role, Research/Discovery, Design Process (Ideation, Wireframing, Prototyping, Testing), Solution, and Impact (Quantified Metrics).

• Narrative: Tell a compelling story about the customer and the problem you solved. Emphasize your thought process and the rationale behind your decisions.

• Visuals: Use high-quality mockups and prototypes. Show variations and iterations if they illustrate key learning.

• Impact Focus: Clearly articulate the business outcomes and user benefits achieved. If exact numbers aren't available, discuss hypotheses and expected impact.

• Acquisition/Growth Relevance: Prioritize case studies that directly relate to user acquisition, conversion funnels, subscription models, or driving engagement that leads to growth.

📝 Enhancement Note: Amazon interviews are known for their depth and focus on behavioral questions tied to Leadership Principles. For this role, expect scenarios that test your ability to drive measurable results in acquisition and growth, collaborate effectively, and apply a customer-obsessed, data-driven approach.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit Your Application: Complete the online application form through the Amazon Jobs portal.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that specifically highlight experience in customer acquisition, growth initiatives, subscription design, or improving conversion funnels. Ensure they demonstrate measurable impact.

• Optimize Your Resume: Tailor your resume to emphasize the required skills and experience, using keywords from the job description such as "user-centered design," "prototyping," "Figma," "acquisition," "growth," "cross-functional collaboration," and "strategic design." Quantify achievements whenever possible.

• Prepare for Leadership Principles: Familiarize yourself with Amazon's 16 Leadership Principles and prepare specific behavioral examples using the STAR method for the most relevant ones.

• Research Prime Video Growth: Understand Prime Video's current acquisition strategies, target audience, and competitive landscape. Think about potential areas for improvement and innovation in the user journey.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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