Sr UX Content Designer

📍 Job Overview

Job Title: Sr. Content Strategist & Engagement Writer

Company: HealthEquity

Location: Remote (United States)

Job Type: Full-Time

Category: Content Strategy / UX Content / Digital Engagement

Date Posted: September 02, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Develop and strategize engaging content experiences that educate, engage, and motivate members regarding healthcare and financial benefits, leveraging behavioral science and digital engagement principles.

• Translate complex financial and healthcare concepts (HSAs, FSAs, investing, saving, financial wellness) into clear, approachable, and actionable guidance across various digital channels.

• Design structured, progressive learning journeys and guided experiences that build member knowledge and encourage meaningful next steps.

• Utilize member research, engagement analytics, and experimentation to measure content effectiveness and continuously optimize engagement and behavioral outcomes.

• Partner with cross-functional teams including UX, Research, Product, Marketing, and Analytics to ensure content accuracy, relevance, and impact.

📝 Enhancement Note: While the title is "Sr. UX Content Designer," the description clearly indicates a stronger focus on content strategy, engagement, and behavioral science application rather than solely UX design. The role is positioned within a Digital Experience team, emphasizing the creation of connected content experiences.

📈 Primary Responsibilities

• Craft clear, compelling, and educational content on HSAs, FSAs, investing, saving, financial wellness, and healthcare benefits.

• Translate intricate financial and healthcare concepts into accessible and actionable content for diverse audiences with varying knowledge levels.

• Design and implement guided learning experiences, structured journeys, modules, challenges, or progressive formats to foster continuous member learning.

• Apply behavioral science, behavioral economics, and engagement principles to motivate action, reinforce positive behaviors, and guide members toward achieving their financial and healthcare goals.

• Develop and deploy contextual nudges and lifecycle communications across digital channels, including mobile, web, email, SMS, and push notifications.

• Strategize content that connects educational initiatives with critical moments in the member journey, clarifying the "why," "what," and "next steps."

• Explore and implement innovative learning approaches such as interactive content, progress-based experiences, challenges, and gamification to enhance engagement and understanding.

• Collaborate closely with UX designers, researchers, product managers, marketers, and subject matter experts to ensure content accuracy, relevance, and member-centricity.

• Build and maintain a scalable educational content library and reusable content frameworks for consistent application across products and channels.

• Leverage member research, engagement analytics, and A/B testing to assess content effectiveness and drive continuous improvement in engagement and behavioral outcomes.

• Utilize AI-assisted writing and research tools to expedite content development and exploration while upholding quality and brand voice.

📝 Enhancement Note: The responsibilities highlight a strategic approach to content, focusing on driving member behavior and outcomes, which is a key aspect of revenue and growth operations. The emphasis on translating complex topics and designing learning journeys is crucial for understanding member adoption and value realization.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Journalism, Marketing, Psychology, or a related field is typically expected for roles requiring this level of strategic writing and analysis.

Experience: 5+ years of experience in content strategy, content writing, digital education, engagement content, UX content, or a closely related discipline.

Required Skills:

• Exceptional writing, editing, and storytelling skills, adept at creating both long-form educational content and concise engagement messaging.

• Proven experience applying behavioral change, behavioral science, behavioral economics, or engagement principles to content or digital experiences.

• Demonstrated ability to design educational content or learning experiences that simplify complex topics and drive action.

• Experience developing personalized content strategies across multiple channels and stages of a customer or member journey.

• Proficiency in translating complex financial, healthcare, or regulated topics into clear, approachable, and actionable content.

• Experience utilizing A/B testing, experimentation, analytics, or other measurement approaches to evaluate content effectiveness and optimize engagement. Preferred Skills:

• Experience in healthcare, fintech, financial services, benefits, wellness, education, or other behavior/education-focused consumer environments.

• Familiarity with content management systems (CMS) and digital asset management (DAM) tools.

• Understanding of SEO principles as they apply to content discoverability.

• Experience with AI-assisted writing and research tools.

• Knowledge of UX principles and user-centered design methodologies.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with the emphasis on behavioral science and complex topic translation, indicates a mid-to-senior level role demanding strategic thinking and proven execution in driving member engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating expertise in developing clear, engaging educational content for complex topics.

• Case studies showcasing the application of behavioral science or engagement principles to drive desired member actions or outcomes.

• Examples of designed learning experiences, guided journeys, or progressive content formats.

• Documentation of content strategies developed for multi-channel member journeys.

• Evidence of using data, analytics, or A/B testing to measure and improve content effectiveness. Process Documentation:

• Showcase a structured approach to content ideation, development, and optimization.

• Highlight methodologies for translating complex information into accessible content.

• Demonstrate experience in collaborating with cross-functional teams (UX, Product, Research, Marketing) throughout the content lifecycle.

• Illustrate how member research and analytics inform content strategy and iterative improvements.

📝 Enhancement Note: For a role of this nature, a portfolio is critical. It should not just showcase writing samples but also strategic thinking behind the content, demonstrating how it was designed to achieve specific engagement or behavioral goals. The ability to articulate the process behind the work is as important as the final output.

💵 Compensation & Benefits

Salary Range: $99,500.00 - $129,500.00 per year

Benefits:

• Comprehensive medical, dental, and vision insurance.

• Health Savings Account (HSA) contribution and matching program.

• Dependent Care Flexible Spending Account (FSA) match.

• Uncapped paid time off (PTO) policy.

• Paid parental leave for new parents.

• 401(k) retirement plan with company match.

• Personal and healthcare financial literacy programs.

• Ongoing education and tuition assistance opportunities.

• Gym and fitness reimbursement program.

• Wellness program incentives to promote healthy lifestyles.

Working Hours: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility potentially available given the remote nature of the role. Onsite onboarding (Trailhead) will require travel.

📝 Enhancement Note: The salary range provided is competitive for a Senior Content Strategist/Writer role in the US, especially for a remote position within the fintech/healthtech sector. The extensive benefits package reflects HealthEquity's commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Insurance & Financial Services (specifically