Sr. UI Developer, eCommerce, HOKA NA

📍 Job Overview

Job Title: Sr. UI Developer, eCommerce, HOKA NA

Company: Deckers Brands

Location: Goleta, California (Remote)

Job Type: Full-Time

Category: Technology / Software Development / eCommerce

Date Posted: April 6, 2026

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and development of cutting-edge, responsive user interfaces for the HOKA North America eCommerce platform, directly impacting customer engagement and brand perception.

• Drive the implementation of visually engaging, high-performing, and user-centric digital experiences that align with HOKA's brand identity and customer journey.

• Collaborate closely with cross-functional teams, including development, marketing, and design, to translate creative concepts into seamless, accessible, and technically sound web solutions.

• Champion best practices in front-end development, focusing on performance optimization, accessibility standards (WCAG/ADA), and cross-browser compatibility to ensure a superior user experience across all devices.

• Contribute actively to Agile development processes, participating in sprint planning, code reviews, and continuous integration to deliver impactful releases within defined timelines.

📝 Enhancement Note: This role is a Senior UI Developer position focused on eCommerce within the HOKA North America division of Deckers Brands. The emphasis is on hands-on development of the user interface for the HOKA website, requiring strong front-end coding skills and an understanding of e-commerce best practices. The "NA" in the title indicates a focus on the North American market.

📈 Primary Responsibilities

• Design, develop, and implement responsive and visually compelling web pages and interactive features for the HOKA North America eCommerce website.

• Hand-code clean, maintainable, and standards-compliant HTML, CSS, and JavaScript to build robust user interfaces.

• Collaborate with UX/UI designers to translate wireframes and mockups into functional, pixel-perfect web components.

• Optimize web interfaces for maximum speed, scalability, and search engine visibility.

• Ensure all developed interfaces meet accessibility standards (WCAG/ADA) and maintain cross-browser compatibility.

• Participate in Agile/Scrum ceremonies, including sprint planning, daily stand-ups, and retrospectives, contributing to a collaborative development environment.

• Utilize version control systems (e.g., Git) for code management and collaboration within the development team.

• Troubleshoot and debug front-end issues, identifying and implementing effective solutions to enhance user experience and site reliability.

• Stay current with emerging UI/UX trends, front-end technologies, and e-commerce best practices, proactively recommending improvements to the tech stack and development processes.

• Contribute to the technical documentation of UI components and front-end architecture.

📝 Enhancement Note: The core responsibilities highlight a hands-on development role with a strong emphasis on coding (HTML, CSS, JavaScript) and user-facing elements within an e-commerce context. The mention of "Agile development" and "collaboration tools" points towards a modern software development lifecycle.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of professional experience in front-end web development.

• Demonstrated experience in e-commerce or consumer-facing digital environments is highly preferred.

Required Skills:

• Expert proficiency in hand-coding HTML5, CSS3, and modern JavaScript (ES6+).

• Strong understanding of responsive design principles and mobile-first development techniques.

• Experience with front-end build tools and package managers (e.g., Webpack, npm, Yarn).

• Familiarity with performance optimization techniques for web applications.

• Knowledge of accessibility standards (WCAG 2.1 AA) and experience implementing accessible interfaces.

• Proficiency in using version control systems, specifically Git.

• Experience with collaboration and project management tools such as Jira and Confluence.

• Excellent problem-solving abilities and analytical skills.

• Strong communication and interpersonal skills, with the ability to articulate technical concepts clearly.

Preferred Skills:

• Experience with template engines like FreeMarker.

• Familiarity with Salesforce Commerce Cloud (SFCC), DemandWare, or similar enterprise e-commerce platforms.

• Experience with JavaScript frameworks/libraries (e.g., React, Vue, Angular) and their integration.

• Knowledge of server-side rendering (SSR) or static site generation (SSG) concepts.

• Experience with A/B testing frameworks and implementation.

• Exposure to CI/CD pipelines for front-end development.

• Familiarity with CoreMedia.

📝 Enhancement Note: The requirements emphasize deep technical skills in core front-end technologies (HTML, CSS, JS) and practical application in an e-commerce setting. The inclusion of specific platforms like Salesforce Commerce Cloud and template engines like FreeMarker suggests the potential use of these technologies. The emphasis on Agile and Git is standard for modern development roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant e-commerce website projects demonstrating responsive UI development and user-centric design.

• For each project, clearly articulate your specific role, the challenges faced, and the solutions implemented.

• Highlight examples of performance optimization techniques and their impact on site speed or user engagement metrics.

• Include demonstrations of accessibility best practices (e.g., ARIA attributes, semantic HTML) and how they were incorporated.

Process Documentation:

• Be prepared to discuss your personal workflow for developing UI components, from concept to deployment.

• Explain your approach to ensuring code quality, maintainability, and adherence to coding standards.

• Detail your experience with version control workflows (e.g., Git branching strategies) and collaborative development processes.

• Describe how you approach performance testing and optimization for web interfaces.

• Be ready to discuss your understanding and application of Agile methodologies in a development context.

📝 Enhancement Note: For a Senior UI Developer role, a portfolio is crucial. The focus should be on practical application, demonstrable skills in core front-end technologies, and experience within an e-commerce context. The ability to articulate process and problem-solving is key.

💵 Compensation & Benefits

Salary Range: $64,820.00 - $91,060.00 (USD) per year

Benefits:

• Competitive Pay and Bonuses: Structured compensation programs designed to foster career development and reward employee success.

• Financial Planning and Wellbeing: Resources and programs to support employees in achieving their financial goals, including income protection and investment opportunities.

• Time Away from Work: Comprehensive paid time off policies to support employees' needs for rest, family time, and personal well-being.

• Extras, Discounts, and Perks: A variety of employee benefits, including generous discounts on Deckers Brands products and community-focused initiatives.

• Growth and Development: Extensive opportunities and support for both personal and professional development, reflecting the company's foundation in pursuing passion.

Working Hours:

• Standard full-time work hours, estimated at 40 hours per week.

📝 Enhancement Note: The provided salary range is specific to Goleta, California (Remote). The actual salary may vary based on the candidate's specific remote location within the approved states, their skills, experience, and education. The benefits package is comprehensive and typical for a large, established company in the consumer goods sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Footwear, E-commerce, Retail

Company Size: 1,001-5,000 Employees (Based on LinkedIn data)

Founded: 1973

Company Description: Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. The company is home to iconic lifestyle brands including UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG. Deckers is committed to fostering an inclusive and equitable workplace where employees feel valued and supported.

Team Structure:

• The Sr. UI Developer will report to the Sr. Manager, Digital Technology, eCommerce, HOKA NA.

• This role is part of the HOKA North America eCommerce digital technology team, likely comprising other developers, project managers, and specialists.

Methodology:

• The team operates within an Agile/Scrum framework, emphasizing iterative development and continuous improvement.

• A data-driven approach is expected, with a focus on user experience metrics, performance, and conversion rates.

• Strong emphasis on cross-functional collaboration to ensure alignment across all digital initiatives.

Company Website: https://www.deckers.com/

📝 Enhancement Note: Deckers Brands is a well-established company with a portfolio of strong consumer brands. The HOKA brand specifically is known for its performance-focused footwear. The company culture emphasizes diversity, inclusion, and employee well-being. The operations context here is the digital commerce technology team supporting a specific brand's online presence.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Digital Technology function, specifically focused on front-end UI development for eCommerce. It requires a high degree of technical expertise and the ability to work independently and mentor junior team members.

Reporting Structure: The Sr. UI Developer reports directly to the Sr. Manager, Digital Technology, eCommerce, HOKA NA. This indicates a clear line of management within the e-commerce technology department.

Operations Impact: The work of the Sr. UI Developer directly impacts the customer's online experience, influencing brand perception, engagement, conversion rates, and overall revenue generated through the HOKA North America eCommerce platform. Optimizing the UI for performance, accessibility, and usability is critical to achieving business objectives.

Growth Opportunities:

• Technical Specialization: Deepen expertise in advanced front-end technologies, specific e-commerce platforms (like SFCC), or performance optimization techniques.

• Leadership Development: Potential to move into a Tech Lead role, guiding a team of UI developers, or a management track within Digital Technology.

• Cross-Functional Mobility: Opportunities to collaborate with or transition into related roles in UX design, product management, or other areas of digital marketing and technology.

• Brand Expansion: Potential to contribute to UI development efforts for other Deckers Brands as expertise grows.

• Continuous Learning: Access to training, conferences, and resources for staying current with industry trends and technologies.

📝 Enhancement Note: The Senior level implies a need for autonomy, problem-solving, and potentially mentoring. Growth paths would typically involve more complex technical challenges, team leadership, or broader strategic contributions within the digital commerce space.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as TELECOMMUTE, allowing employees to work from approved states within the United States.

Office Location(s): While the role is remote, the primary listed location is Goleta, California, and approved remote states include Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, and Wisconsin.

Workspace Context:

• Candidates will work from their home office, requiring a reliable internet connection and a conducive environment for focused development work.

• Collaboration will occur primarily through digital tools, including video conferencing, instant messaging, and project management platforms.

• The remote nature fosters flexibility but requires strong self-discipline and proactive communication to maintain team cohesion and project momentum.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected.

• Flexibility may be offered within the standard work week, but adherence to Agile sprint cadences and team meeting schedules is crucial.

• Occasional availability outside of standard hours may be required for critical deployments or urgent issue resolution, particularly given the e-commerce context where site uptime is paramount.

📝 Enhancement Note: The fully remote nature is a key aspect. Candidates must be comfortable with a distributed work environment and possess the self-management skills required for remote productivity. Communication and collaboration tools are central to this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess technical skills, experience, and alignment with the role's requirements.

• Technical Interview(s): Expect hands-on coding challenges (live coding or take-home assignments) focusing on HTML, CSS, JavaScript, and responsive design principles. You may also be asked to discuss your approach to specific UI/UX problems or performance optimization scenarios.

• Portfolio Presentation: A dedicated session where you will walk through selected projects from your portfolio, explaining your technical contributions, decision-making process, and the impact of your work. Be ready to discuss challenges and how you overcame them.

• Behavioral/Team Fit Interview: Questions designed to assess your problem-solving skills, collaboration style, communication abilities, and how you align with Deckers Brands' culture and values. Expect questions about working in Agile environments and handling constructive feedback.

• Hiring Manager Interview: A final discussion with the Sr. Manager, Digital Technology, to confirm your fit for the role, discuss career aspirations, and answer any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that best showcase your UI development skills, particularly in an e-commerce context. Prioritize projects with measurable outcomes or clear problem/solution narratives.

• Focus on Your Contribution: Clearly delineate your specific role and responsibilities within each project, especially if it was a team effort. Use "I" statements for your direct contributions.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your work. For example, "Implemented a new navigation component that resulted in a 15% increase in click-through rates" or "Optimized image loading, reducing page load time by 2 seconds."

• Showcase Problem-Solving: Be prepared to discuss the technical challenges you encountered and the creative or strategic solutions you devised. This demonstrates critical thinking and adaptability.

• Accessibility & Responsiveness: Explicitly highlight instances where you implemented accessibility features (WCAG/ADA) and ensured robust responsive design across various devices.

Challenge Preparation:

• Practice Live Coding: Familiarize yourself with common front-end coding challenges, focusing on core JavaScript, DOM manipulation, and CSS layout techniques. Tools like LeetCode, HackerRank, or similar platforms can be helpful.

• Review E-commerce UI Patterns: Refresh your knowledge of common e-commerce UI elements, user flows, and optimization strategies specific to online retail.

• Prepare Your Narrative: Craft clear, concise explanations for your portfolio projects and your approach to common development scenarios. Practice articulating technical concepts to both technical and non-technical audiences.

• Understand Agile: Be ready to discuss your experience working in Agile teams, including your understanding of sprint cycles, user stories, and backlog management.

📝 Enhancement Note: The interview process is typical for a senior development role. A strong portfolio demonstrating hands-on coding, e-commerce experience, and problem-solving is critical. Be ready for live coding and to present your work effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Core Web Technologies: HTML5, CSS3, JavaScript (ES6+).

• Version Control: Git.

• Project Management/Collaboration: Jira, Confluence.

• Build Tools: Webpack, npm/Yarn.

• Template Engine (Preferred): FreeMarker.

Analytics & Reporting:

• Web Analytics: Likely Google Analytics or similar platforms for tracking user behavior and site performance.

• Performance Monitoring Tools: Tools for analyzing page load times, identifying bottlenecks (e.g., Lighthouse, WebPageTest).

CRM & Automation:

• E-commerce Platform: Salesforce Commerce Cloud (SFCC) / DemandWare is a strong preference, indicating the core platform the UI will integrate with.

• Content Management System (Potential): CoreMedia is mentioned as a plus, suggesting potential integration with a CMS.

📝 Enhancement Note: The technology stack is heavily focused on front-end development. The mention of Salesforce Commerce Cloud (SFCC) is significant, as it implies the UI will be built for or integrated with this specific e-commerce platform. Understanding SFCC's front-end architecture (often using client-side controllers and template files like FreeMarker) will be a major advantage.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on creating exceptional digital experiences that delight and serve the HOKA customer.

• Innovation & Continuous Improvement: Encouraging new ideas and proactively seeking ways to enhance the website's functionality, performance, and user interface.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together, share knowledge, and contribute to collective success.

• Accountability & Ownership: Taking responsibility for one's work, delivering high-quality results, and driving projects to completion.

• Passion for the Brand: A genuine enthusiasm for the HOKA brand and its mission, reflected in the quality and dedication applied to the role.

Collaboration Style:

• Agile & Iterative: Working in sprints, with regular communication and feedback loops.

• Cross-Functional: Close partnership with marketing, design, and other e-commerce teams to ensure alignment and cohesive execution.

• Transparent Communication: Open sharing of progress, challenges, and ideas through tools like Slack, Jira, and virtual meetings.

• Constructive Feedback: A culture that values and encourages providing and receiving feedback to drive improvement.

📝 Enhancement Note: Deckers Brands emphasizes diversity and inclusion. The HOKA brand, being performance-oriented, likely fosters a culture of drive, innovation, and a focus on achieving results through collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Aesthetics: Ensuring a visually rich and engaging user interface while maintaining optimal loading speeds and responsiveness, especially on mobile devices.

• Cross-Browser/Device Compatibility: Addressing inconsistencies in how different browsers and devices render web content and ensuring a consistent experience.

• Integrating with E-commerce Platforms: Navigating the specific architectures and limitations of platforms like Salesforce Commerce Cloud (SFCC) to implement custom UI features effectively.

• Keeping Pace with Evolving Technologies: Continuously learning and adapting to new front-end frameworks, tools, and best practices in a rapidly changing digital landscape.

• Remote Collaboration: Maintaining effective communication and team synergy in a fully remote work environment.

Learning & Development Opportunities:

• Advanced E-commerce Platform Training: Deepening expertise in Salesforce Commerce Cloud (SFCC) or other relevant e-commerce platforms.

• Specialized Front-End Frameworks: Opportunities to gain proficiency in modern JavaScript frameworks (React, Vue, Angular) if they become part of the tech stack.

• Performance Optimization Certifications: Pursuing certifications or training in advanced web performance tuning.

• Accessibility Auditing & Best Practices: Developing expertise in comprehensive accessibility testing and implementation.

• Mentorship Programs: Potential to be mentored by senior leaders or to mentor junior developers, fostering skill development in both directions.

📝 Enhancement Note: The challenges are typical for a senior front-end role in e-commerce, with a specific nod to platform integration. Growth opportunities align with advancing technical expertise and potentially moving into leadership roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UI challenge you faced in an e-commerce project and how you solved it. What was the outcome?" (Focus on problem-solving, technical approach, and impact.)

• "How do you ensure your UI code is performant, accessible, and maintainable across different browsers and devices?" (Demonstrate knowledge of best practices and tools.)

• "Walk us through your process for translating a design mock-up into a fully functional web component. What tools and techniques do you use?" (Showcase your workflow and technical proficiency.)

• "Describe your experience working with template engines like FreeMarker and e-commerce platforms like Salesforce Commerce Cloud. What are some of their unique challenges or advantages?" (Highlight relevant platform experience.)

Company & Culture Questions:

• "What interests you about HOKA and Deckers Brands specifically?" (Research the brand, its mission, and its products.)

• "How do you approach collaboration within a remote, Agile team?" (Emphasize communication, proactivity, and teamwork.)

• "Describe a time you received constructive feedback on your code or design. How did you incorporate it?" (Showcase receptiveness to feedback and growth mindset.)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the problem, your solution, and the results.

• Technical Depth: Be ready to explain the "why" behind your technical decisions (e.g., why you chose a specific CSS technique, why you implemented a particular JavaScript pattern).

• Metrics-Driven: For each project, highlight any quantifiable improvements or successes. If exact numbers aren't available, discuss expected outcomes or qualitative benefits.

• Conciseness: Respect the interviewer's time. Be thorough but to the point. Practice your presentation to ensure it fits within the allotted time.

• Engagement: Be prepared to answer questions about your work and engage in a technical discussion, demonstrating your passion and expertise.

📝 Enhancement Note: Preparation should focus on demonstrating strong technical skills, e-commerce experience, problem-solving capabilities, and a good cultural fit. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Sr. UI Developer position:

• Submit your application through the provided link on the Deckers Brands careers portal.

• Customize Your Resume: Tailor your resume to highlight your most relevant experience in front-end development, e-commerce, and specific technologies mentioned (HTML, CSS, JavaScript, SFCC, FreeMarker). Use keywords from the job description.

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, showcases your best e-commerce UI projects, and clearly articulates your role and impact. Have specific projects ready to present in detail.

• Research Deckers Brands & HOKA: Understand the company's mission, values, brands (especially HOKA), and recent initiatives. This will help you tailor your answers and demonstrate genuine interest.

• Practice Your Narrative: Rehearse your responses to common interview questions and prepare a compelling walkthrough of your portfolio projects, focusing on your technical contributions and problem-solving skills.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.