Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Signify Netherlands B.V.

Location: Peachtree City, Georgia, United States

Job Type: FULL_TIME

Category: Creative & Media / Marketing Operations

Date Posted: 2026-04-27

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the execution and enhancement of brand guidelines across diverse print and digital platforms, ensuring consistent brand representation for Cooper Lighting Solutions.

• Drive the end-to-end design process for critical product and brand assets, including brochures, packaging, social media content, specification sheets, instruction manuals, and website visuals.

• Lead the strategic creation and management of CGI assets through external vendors, aligning with brand storytelling objectives and visual design principles.

• Collaborate closely with Project Managers to effectively plan, supervise, and deliver marketing support materials, managing timelines, copy formatting, and final file preparation for both print and web production.

📝 Enhancement Note: This role is classified under Creative & Media and Marketing Operations due to its focus on brand asset creation, execution of marketing collateral, and the need for strong project management within a corporate marketing context. The emphasis on brand guidelines, print/digital production, and vendor management points towards operational aspects of creative execution.

📈 Primary Responsibilities

• Maintain and elevate brand identity across all assigned brands by meticulously executing and enhancing established brand guidelines.

• Develop and manage the creation of a wide array of marketing and product assets, including but not limited to brochures, product packaging, social media graphics, technical specification sheets, user instruction manuals, and website imagery.

• Lead the initiative for CGI asset creation by directing external vendors, ensuring strategic alignment with brand narratives and visual communication goals.

• Oversee the preparation of marketing support materials, ensuring adherence to brand standards, proper layout, copy formatting, and final file preparation for both print and web deliverables.

• Partner effectively with Project Managers to meticulously plan, schedule, and supervise projects, ensuring timely delivery of high-quality marketing collateral.

• Manage multiple projects simultaneously, adeptly navigating tight deadlines, multiple proofing rounds, and overlapping project timelines, while also supporting team members to balance workload.

• Conduct photography edits and manage image pathing as required for various digital and print applications.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational project management. The emphasis on "end-to-end design," "leader of specific CGI asset creation," and "partner with the Project Manager effectively planning and supervising projects" indicates a need for proactive workflow management and vendor oversight, typical in operations-focused creative roles.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Interaction Design, or an equivalent design-related field.

Experience: Minimum of 5+ years of experience in a professional graphic design role, with a proven track record in corporate environments.

Required Skills:

• Expert proficiency in the Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and Acrobat, for all design and production tasks.

• Demonstrated experience in managing and executing brand guidelines for both print and digital media.

• Strong understanding of visual design principles, including typography, composition, color balance, layout, and overall aesthetics.

• Proven ability to lead the entire creative process for branding, marketing, and advertising campaigns from concept to completion.

• Solid experience in project management, encompassing planning, execution, oversight, and stakeholder expectation management.

Preferred Skills:

• Experience with digital design tools such as Canva, Figma, and UI/UX design principles.

• Familiarity with project management software like Workfront.

• Skills in video editing and motion graphics for dynamic content creation.

• Understanding of marketing strategies and consumer psychology to inform design decisions.

• Experience in leading creative vision and directing vendors for CGI asset creation and video storyboarding.

📝 Enhancement Note: The requirement for "5+ years of experience" and the emphasis on professional design tools and project management suggest a role that requires not just creative talent but also operational efficiency and the ability to manage complex workflows and external resources, aligning with senior-level operations expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-10 diverse projects demonstrating end-to-end creative execution across print and digital mediums.

• Include examples of strong brand guideline adherence and creative interpretation for various brands.

• Present case studies detailing the project lifecycle, from initial brief through final delivery, highlighting problem-solving and design rationale.

• Demonstrate proficiency in packaging design, brochure layouts, social media campaigns, and technical document design.

Process Documentation:

• Provide evidence of process mapping or workflow optimization in previous design projects, especially concerning managing multiple revisions or tight deadlines.

• Illustrate how you have managed project scope, timelines, and stakeholder expectations effectively.

• Show examples of file preparation and optimization for both print production (e.g., pre-press checks) and digital deployment (e.g., web optimization, asset management).

• Highlight any experience with digital asset management (DAM) systems or similar organizational workflows for creative assets.

📝 Enhancement Note: Given the Sr. level and the mention of project management and vendor leadership, a portfolio that clearly articulates process, project management skills, and workflow efficiency will be crucial. Demonstrating an understanding of the operational aspects of design production is key.

💵 Compensation & Benefits

Salary Range: $92,000 - $100,000 annually, commensurate with experience.

Benefits:

• Comprehensive health benefits package including Medical, Dental, and Vision insurance.

• Health Savings Account (HSA) for tax-advantaged medical expenses.

• Generous 401K retirement plan with company match to support long-term financial planning.

• Employee Stock Purchase Plan (ESPP) for opportunities to invest in Signify.

• Paid Time Off (PTO), including vacation, holidays, and personal days, ensuring work-life balance.

• Tuition reimbursement to support continuous learning and professional development.

• Exclusive product discounts on Signify lighting solutions.

• Opportunities to purchase supplemental benefits such as supplemental life insurance and Accidental Death & Dismemberment (AD&D) insurance.

• Health Care Flexible Spending Account (FSA) and Dependent Care Flexible Spending Account (FSA) for additional tax savings.

Working Hours: Typically 40 hours per week, with potential for flexibility depending on project needs and deadlines, common in a full-time corporate design role.

📝 Enhancement Note: The salary range is provided directly in the job description. The benefits package is extensive and typical for a large, established corporation like Signify, offering strong support for employee well-being and financial security, which are key considerations for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lighting and connected technologies; specifically, the Cooper Lighting Solutions business unit focuses on luminaires, controls, and related smart home/building solutions. Signify is a global leader in lighting, leveraging data analytics, AI, and IoT for smart solutions.

Company Size: Signify employs over 27,000 people globally, operating in 70+ countries. This indicates a large, established corporate structure with robust operational frameworks.

Founded: Signify has a legacy of over 125 years, suggesting a stable company with a rich history and established operational processes.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team within Cooper Lighting Solutions, potentially a unit focused on specific product lines or regions.

• The reporting structure will likely be to a Marketing Manager or Creative Director, with close collaboration with Project Managers and other marketing specialists.

Methodology:

• Data-driven decision-making, leveraging insights from analytics and consumer psychology to inform design strategies.

• Emphasis on continuous learning, creativity, and innovation, encouraging exploration of new design approaches and technologies.

• Commitment to diversity and inclusion, fostering an environment where diverse perspectives contribute to creative output.

• Structured project management methodologies to ensure efficient workflow and timely delivery of high-quality marketing materials.

Company Website: https://www.careers.signify.com/global/en

📝 Enhancement Note: The company's global reach and long history suggest a mature operational environment. The emphasis on innovation, sustainability, and diversity in Signify's culture provides context for the type of collaborative and forward-thinking approach expected from team members.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position within the creative function. It requires significant independent work, leadership in specific creative areas (like CGI asset creation), and the ability to manage complex projects and vendor relationships, aligning with the operational expectations of a senior role.

Reporting Structure: The role likely reports to a Marketing Manager or Creative Director, with direct collaboration with Project Managers and other marketing specialists. This structure emphasizes the need for clear communication and effective stakeholder management, crucial in operations.

Operations Impact: The Sr. Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, and product launch success. High-quality visual assets and consistent branding are critical for driving sales, customer engagement, and market positioning, all of which are key operational outcomes.

Growth Opportunities:

• Operations Skill Advancement: Potential to move into roles with broader project management responsibilities, team lead positions, or specialized areas like digital asset management or marketing operations coordination.

• Skill Development: Opportunities to deepen expertise in emerging design technologies (e.g., advanced CGI, AR/VR applications in marketing), expand into UI/UX, or develop motion graphics and video editing skills, supported by tuition reimbursement.

• Leadership Potential: The role offers opportunities to lead creative vision for specific projects, manage external vendors, and mentor junior designers, laying the groundwork for future creative leadership or management roles within the operations framework of the marketing department.

📝 Enhancement Note: The "Sr." title, coupled with responsibilities like leading vendor creation and managing complex projects, suggests this role is pivotal in executing marketing operations. Growth opportunities would likely involve greater strategic input, process ownership, or even a transition into a marketing operations management path.

🌐 Work Environment

Office Type: This position is based on-site in Peachtree City, GA, or Denver, CO, indicating a traditional office environment within Signify's corporate facilities.

Office Location(s): Peachtree City, Georgia, United States. The Denver, CO location is also mentioned as an alternative. These are established corporate hubs for Signify's operations.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with marketing teams, project managers, and potentially other creative professionals.

• Access to standard corporate office technology, including high-performance workstations equipped with the Adobe Creative Suite and other relevant design software, is expected.

• The environment likely fosters teamwork, with shared project goals and collaborative problem-solving sessions to ensure cohesive marketing campaigns and efficient asset delivery.

Work Schedule: The standard work schedule is 40 hours per week. While the role is on-site, Signify's culture of continuous learning and adaptability may offer some degree of flexibility in managing daily tasks and project timelines, within the bounds of on-site requirements.

📝 Enhancement Note: The on-site requirement and corporate office setting suggest a structured work environment where adherence to established processes and collaborative workflows is paramount, typical for operations-centric roles in larger organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Technical/Creative Assessment: Likely an interview focusing on design principles, software proficiency, and a deep dive into your portfolio. This may include specific questions about your process for handling complex projects or managing revisions.

• Hiring Manager Interview: A discussion with the hiring manager to evaluate your experience, project management approach, and alignment with team dynamics and company culture.

• Cross-Functional Interview: Potentially an interview with a Project Manager or a member of the marketing team to assess collaboration skills and understanding of marketing operations workflows.

Portfolio Review Tips:

• Curate Strategically: Select 5-10 of your strongest projects that best represent your skills in brand guideline execution, print and digital asset creation, and project management.

• Showcase Process: For each project, clearly articulate your role, the problem you solved, your design process, the tools used, and the outcome. Highlight how you managed timelines, revisions, and stakeholder feedback.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, successful product launches, improved brand consistency).

• Highlight Vendor Management: If you have experience directing external vendors (e.g., for CGI), clearly outline your process for briefing, managing expectations, and ensuring quality deliverables.

• Prepare a Walkthrough: Be ready to present your portfolio digitally and speak confidently about each project, focusing on your operational contributions and problem-solving abilities.

Challenge Preparation:

• Be prepared for potential design challenges that simulate real-world tasks, such as creating a marketing collateral piece or redesigning an existing asset to meet new brand standards.

• Practice articulating your design decisions and rationale under pressure, focusing on efficiency, brand alignment, and target audience.

• Consider how you would manage a project with multiple stakeholders and tight deadlines, as this is a key aspect of the role's operational demands.

📝 Enhancement Note: The interview and portfolio review process will likely scrutinize not only creative talent but also the candidate's ability to manage projects, adhere to processes, and deliver results efficiently, which are core competencies for operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat (essential, expert-level proficiency required).

• Microsoft Office 360: Word, PowerPoint (for document formatting, presentations, and collaboration).

Analytics & Reporting:

• Experience with website analytics tools (e.g., Google Analytics) to understand user behavior and optimize web assets.

CRM & Automation:

• While not a primary CRM role, understanding how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns, social media scheduling) is beneficial.

Other Tools (Preferred):

• Canva, Figma: For collaborative design and rapid prototyping.

• UI/UX Design Software: For understanding user interface and user experience principles.

• Workfront: A project management tool that may be used for workflow tracking and team collaboration.

• Video Editing Software: (e.g., Adobe Premiere Pro, After Effects) for motion graphics and video asset creation.

📝 Enhancement Note: The emphasis on specific Adobe Suite programs and preferred tools like Workfront suggests a need for candidates who are not only proficient designers but also adept at using industry-standard operational tools for creative production and project management.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-quality, polished design assets that meet stringent brand standards and marketing objectives.

• Efficiency & Timeliness: A focus on delivering projects on time and within scope, demonstrating strong project management and workflow optimization.

• Collaboration & Teamwork: A willingness to work closely with cross-functional teams, share feedback constructively, and support team members to achieve collective goals.

• Innovation & Adaptability: Embracing new design techniques, technologies, and adapting to evolving brand strategies and market trends.

• Data-Informed Creativity: Using insights from marketing analytics and consumer psychology to guide design decisions and enhance campaign effectiveness.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with Project Managers, marketing specialists, and potentially product teams to ensure design aligns with broader business objectives.

• Feedback & Iteration: Openness to receiving and providing constructive feedback throughout the design process to refine assets and improve outcomes.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and lessons learned to elevate the entire team's capabilities.

📝 Enhancement Note: Signify's emphasis on continuous learning, creativity, and diversity translates into a collaborative and forward-thinking team culture. For this role, strong communication and an operations-minded approach to collaboration are essential for ensuring smooth project execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Effectively managing a demanding workload with overlapping deadlines and diverse creative requirements for different brands and asset types.

• Vendor Management: Successfully directing and managing external CGI vendors to ensure deliverables meet quality, brand, and strategic expectations within budget and timeline constraints.

• Evolving Brand Standards: Staying current with and effectively implementing potentially evolving brand guidelines across a wide range of marketing materials.

• Technical Skill Expansion: Keeping pace with advancements in design software, digital platforms, and emerging technologies (e.g., AI in design, AR/VR) to maintain a competitive edge.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to gain deeper experience in project management, digital asset management, and workflow optimization within a corporate marketing setting.

• Industry Certifications & Training: Access to tuition reimbursement and potential company-sponsored training for advanced software skills, UI/UX design, motion graphics, or project management methodologies.

• Mentorship & Leadership: Potential for mentorship from senior creative leaders or managers, with opportunities to lead creative projects and develop leadership capabilities.

📝 Enhancement Note: The challenges highlight the operational aspects of a senior creative role, requiring strategic thinking, resource management, and continuous adaptation. Growth opportunities are geared towards enhancing both creative expertise and operational management skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed a complex design project with multiple stakeholders and tight deadlines. What was your process, and how did you ensure successful delivery?" (Focus on project management, communication, and problem-solving).

• "How do you approach translating brand guidelines into compelling visual assets for different media (print vs. digital vs. packaging)?" (Focus on strategic application and versatility).

Company & Culture Questions:

• "What do you know about Signify and Cooper Lighting Solutions' brand identity? How would you ensure your designs align with our brand values and market position?" (Research the company and its products).

• "How do you stay updated on design trends and new technologies, and how do you integrate them into your work?" (Demonstrate a commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills. Start with your strongest, most relevant pieces.

• Storytelling: For each project, tell a story. Explain the objective, your role, the challenges, your creative process, the tools you used, and the results achieved. Emphasize the operational aspects of execution.

• Visuals: Ensure your presentation is visually clean and professional. Use high-resolution images and clear mockups.

• Conciseness: Be prepared to present your key projects within a given timeframe, highlighting your most impactful contributions and operational efficiency.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative prowess but also strategic thinking, project management capabilities, and an understanding of how design contributes to broader business and operational objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Signify Careers website.

• Tailor your resume: Highlight specific achievements related to brand guideline execution, project management, vendor collaboration, and proficiency in Adobe Creative Suite and other relevant tools. Quantify your accomplishments whenever possible.

• Prepare your portfolio: Ensure it showcases your best work with clear explanations of your process, role, and impact. Focus on projects that demonstrate your ability to manage end-to-end creative execution and meet operational demands.

• Research Signify and Cooper Lighting Solutions: Understand their brand, products, and market position. Prepare to discuss how your design philosophy aligns with their values and strategic goals.

• Practice your interview responses: Prepare to articulate your experience with specific examples, focusing on problem-solving, collaboration, and your operational approach to design projects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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