Social Media & Marketing Designer

📍 Job Overview

Job Title: Social Media & Marketing Designer

Company: SPREEAI

Location: New York, NY

Job Type: Salaried Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: June 03, 2026

Experience Level: 2-4 Years

Remote Status: On-site

🚀 Role Summary

• Design scroll-stopping, platform-native content for major social media channels, including Instagram, TikTok, Pinterest, LinkedIn, X, and Threads, focusing on static posts, carousels, Stories, and Reels covers.

• Develop engaging motion graphics, text animations, and video overlays to enhance short-form video content and maintain a high level of visual appeal.

• Create a consistent pipeline of digital marketing assets, such as email headers, paid ad creatives, and landing page graphics, ensuring brand cohesion across all campaigns.

• Collaborate closely with the Social Media Manager and marketing team to translate creative briefs into visually compelling designs that align with SPREEAI's brand identity and current digital culture.

• Contribute to production support, including on-set assistance for social shoots, editing and retouching photo/video assets, and organizing a digital asset library for efficient access.

📝 Enhancement Note: This role is positioned within the Marketing Operations and Creative Operations sphere, requiring a blend of design expertise and an understanding of how creative assets integrate into broader marketing workflows and campaign execution. The emphasis on "scroll-stopping content" and "digital culture" suggests a need for a designer who is not only technically proficient but also culturally attuned to current online trends.

📈 Primary Responsibilities

• Design and iterate on platform-native social media content for Instagram, TikTok, Pinterest, LinkedIn, X, and Threads, including static posts, carousels, Stories, and Reels covers.

• Create dynamic motion graphics, text animations, and video overlays to elevate short-form video content and ensure it is visually engaging and impossible to ignore.

• Adapt single visual assets into platform-specific formats, resizing, reformatting, and optimizing for each channel without compromising visual quality or brand consistency.

• Develop and maintain a reliable pipeline of designed assets to support the social team’s content calendar, ensuring timely delivery aligned with marketing campaign schedules.

• Integrate and apply visual trends from platforms like TikTok, Instagram, and Pinterest into SPREEAI's aesthetic, proposing fresh design ideas that resonate with current digital culture.

• Concept, design, and edit short-form video content for Instagram Reels, TikTok, and YouTube Shorts, bringing the SPREEAI brand to life in formats optimized for each platform.

• Design digital marketing assets, including email headers, paid ad creatives, landing page graphics, and broader campaign visuals.

• Produce presentation decks and partner-facing materials that consistently reflect SPREEAI's elevated brand aesthetic.

• Assist with on-set production for social shoots, focusing on framing shots, managing props, and ensuring final footage is edit-ready.

• Edit and retouch photo and video assets for optimal use across social and marketing channels.

• Organize and manage a shared asset library, ensuring files, exports, and versions are kept clean, accessible, and easily retrievable for the wider team.

📝 Enhancement Note: The responsibilities highlight a dual focus on both social media content creation and broader marketing collateral design. The inclusion of "Production Support" and "asset library management" indicates a need for a candidate who can handle the end-to-end creative process, from ideation to asset organization, demonstrating an understanding of operational efficiency within a creative function.

🎓 Skills & Qualifications

Education:

Experience:

• 2–4 years of dedicated experience in digital design, with a robust portfolio showcasing social media content and marketing assets.

Required Skills:

• Proficiency with core creative tools: Adobe Photoshop, Adobe Illustrator, and Figma.

• Fluency in Figma for design systems, template creation, and collaborative asset management.

• Strong motion graphics skills, with the ability to animate type, build transitions, and add visual energy to video content.

• Sharp design sensibility with a strong understanding of color theory, layout principles, and visual hierarchy.

• Understanding of digital specifications and export requirements for various social platforms (e.g., aspect ratios, file formats, resolution).

• Ability to adapt single assets into platform-specific formats efficiently and effectively.

• Detail-oriented approach with a keen eye for accuracy in typography, color, and alignment.

• Fast-paced, self-directed work ethic with the ability to manage priorities in a high-output environment.

• Collaborative spirit and strong interpersonal skills for effective teamwork with social, marketing, and brand teams.

Preferred Skills:

• Experience with AI image generation tools such as Midjourney, Adobe Firefly, or similar for concept exploration and asset creation.

• Basic photography skills or comfort assisting on social media shoots.

• Familiarity with HTML/CSS for basic email or web asset production.

• A personal online portfolio or design presence that showcases a distinct visual point of view.

• Experience with Canva and Claude Design, as listed in the job description.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, platform-specific knowledge, and a cultural understanding of digital trends. The inclusion of "Claude Design" and "Canva" alongside industry-standard tools like Photoshop and Figma suggests a need for adaptability across various creative platforms. The "Nice to Have" section points towards a forward-thinking approach to design tools and a proactive attitude towards learning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, showcasing a minimum of 2-4 years of professional design experience.

• The portfolio must prominently feature examples of social media content designed for various platforms (Instagram, TikTok, etc.), demonstrating versatility and platform-specific understanding.

• Include case studies or examples of marketing collateral, such as ad creatives, email headers, or landing page graphics, to demonstrate breadth of skill.

• Showcase examples of motion graphics, text animations, or video overlays to highlight video editing and animation capabilities.

Process Documentation:

• Applicants should be prepared to discuss their design process, from receiving a brief to final asset delivery, emphasizing workflow efficiency and collaboration.

• Be ready to explain how you manage asset versions, organize files, and maintain a consistent brand aesthetic across diverse project requirements.

• Articulate your approach to staying updated on digital culture and visual trends and how these insights inform your design process.

• Ability to demonstrate understanding of digital specifications and export requirements for various social platforms as part of your design process.

📝 Enhancement Note: For a design role, the portfolio is the primary "process document." The emphasis should be on demonstrating not just the final output but also the thought process and execution efficiency behind it. Applicants should be prepared to walk through their workflow and how they ensure brand consistency and platform optimization.

💵 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Retirement Plan: 401(k) or similar retirement savings plan, potentially with company match.

• Professional Development: Opportunities for learning and growth, potentially including workshops, courses, or conference attendance relevant to design and marketing trends.

• Creative Environment: Access to a dynamic and collaborative work environment with opportunities for creative ownership.

Working Hours:

• Standard 40-hour work week, likely with some flexibility depending on project deadlines and team needs.

📝 Enhancement Note: The salary range provided is a strong indicator of the experience level and market value for a designer with this skillset in New York City. Benefits are standard for full-time salaried positions but can be further detailed by the company. The "Why Join SPREEAI" section hints at significant growth opportunities and exposure, which can be considered part of the overall compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically AI, as indicated by "SPREEAI") and likely Fashion/Lifestyle, given the design focus.

Company Size: Start-up environment, implied by "building from the ground up" and "no layers, no bottlenecks." Likely small to medium-sized.

Founded: Not specified, but the context suggests a relatively young company focused on innovation.

Team Structure:

• The designer will be embedded within the social and marketing team.

• Reporting structure likely involves a direct report to a Social Media Manager or Marketing Lead.

Methodology:

• Data-driven content creation, with an emphasis on understanding what "works on the internet."

• Agile and fast-paced approach to design and content production, reflecting a startup environment.

• Focus on visual storytelling and brand consistency across all digital touchpoints.

• Embraces current digital culture and visual trends to create relevant and engaging content.

Company Website: spreeai.com

📝 Enhancement Note: SPREEAI appears to be a tech company with a strong focus on aesthetics and brand presentation, possibly in a sector like AI-powered fashion or lifestyle. This suggests a culture that values both innovation and strong visual identity, requiring a designer who can bridge technical and creative domains.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position, suitable for a designer with 2-4 years of experience. It represents an early-to-mid-stage career opportunity in creative operations and marketing design.

Reporting Structure: The designer will report to the Social Media Manager or a similar marketing leadership role, working closely with the marketing and brand teams.

Operations Impact: The role has a direct impact on SPREEAI's brand perception and market presence. The designs created will be the primary visual touchpoint for potential customers and partners across social media and marketing campaigns, influencing brand awareness and engagement.

Growth Opportunities:

• Senior Design Role: Potential to grow into a Senior Social Media & Marketing Designer or Art Director role as the brand and design function scales.

• Skill Specialization: Opportunity to deepen expertise in areas like motion graphics, video editing, or AI-driven design tools.

• Brand Development: Contribute to the evolution of SPREEAI's visual identity and brand guidelines.

• Cross-functional Exposure: Gain experience working with product, marketing, and potentially engineering teams, understanding the broader business context of design.

📝 Enhancement Note: The job description explicitly mentions "Room to Grow: Join a design function being built from the ground up — with real scope to grow into a senior role as the brand and team scale." This signals a significant growth trajectory for the right candidate, moving beyond execution to potential leadership within the design team.

🌐 Work Environment

Office Type: On-site in New York, NY, suggesting a collaborative office setting.

Office Location(s): New York, New York, United States. Specific office details are not provided but likely in a vibrant urban area conducive to creative industries.

Workspace Context:

• A dynamic, fast-moving startup environment where collaboration is key.

• Access to essential design tools and technology, including industry-standard software and potentially emerging AI tools.

• Opportunities for direct interaction with social media, marketing, and founding teams, fostering a connected and communicative atmosphere.

Work Schedule:

• A standard 40-hour work week is expected, with the understanding that creative roles in startups may occasionally require flexibility to meet project deadlines and campaign launches.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which is typical for creative roles where spontaneous brainstorming and direct feedback are valuable. The New York City location places the role within a major hub for creative and tech industries.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and cultural fit.

• Portfolio Presentation: A presentation of the candidate's portfolio, focusing on key projects relevant to social media and marketing design. Be prepared to discuss design rationale, process, and impact.

• Skills Assessment/Challenge: Potential for a design challenge or exercise to evaluate practical skills in a timed setting, simulating real-world tasks.

• Team/Hiring Manager Interviews: Discussions to assess collaboration style, understanding of digital culture, and alignment with SPREEAI's values and vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to create engaging social media content and effective marketing assets. Prioritize work that aligns with fashion, lifestyle, or tech brands.

• Showcase Versatility: Include examples of static graphics, motion graphics, short-form video editing, and campaign-level collateral.

• Highlight Process: For key projects, explain your design process, the problem you were solving, your creative approach, and the outcomes or impact of your work.

• Platform Specificity: Clearly label which platforms each social media asset was designed for and why.

• Visual Storytelling: Ensure your portfolio itself is well-designed, visually appealing, and easy to navigate, reflecting your own design sensibility.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating social media assets, adapting existing creative, or developing a concept based on a brief.

• Focus on speed, creativity, and adherence to brand guidelines (if provided).

• Practice articulating your design decisions clearly and concisely under pressure.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should be ready to not only present their work but also to articulate their design process, their understanding of digital culture, and how their skills can directly contribute to SPREEAI's brand objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Photoshop, Adobe Illustrator, Figma (core proficiency required).

• Motion Graphics/Video: Tools for animating type, building transitions, and adding visual overlays (specific software not detailed, but likely Adobe After Effects or similar).

• Prototyping/Collaboration: Figma for design systems, templates, and collaborative asset management.

• Content Creation Support: Canva, Claude Design.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Image Tools: Midjourney, Adobe Firefly, or similar (nice to have, for concept exploration and asset generation).

📝 Enhancement Note: The emphasis on Figma for collaborative asset management and design systems indicates a need for modern design workflow practices. Proficiency in both static and motion graphics tools is essential, with a growing importance placed on AI tools for creative exploration.

👥 Team Culture & Values

Operations Values:

• Design Craft & Cultural Relevance: A strong emphasis on creating visually appealing, on-trend content that resonates with current digital culture.

• Speed & Efficiency: Operating in a fast-paced startup environment requires quick turnaround times and efficient workflows.

• Ownership & Impact: Designers are expected to take ownership of their work and understand its direct contribution to the brand's perception.

• Collaboration: Working effectively within the social, marketing, and brand teams to achieve shared goals.

• Detail-Orientation: A commitment to high standards and meticulous execution in all design work.

Collaboration Style:

• Highly collaborative, with daily interaction expected with the Social Media Manager and marketing team.

• Open to feedback and iterative design processes.

• Proactive communication to ensure alignment and timely delivery of assets.

• Willingness to assist with production tasks and asset management to support the broader team's objectives.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence, cultural awareness, and operational efficiency. Candidates who can demonstrate a proactive, collaborative, and detail-oriented approach will likely thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: Keeping up with the fast-moving nature of social media trends and startup demands. Requires agility and efficient time management.

• Brand Evolution: Contributing to the development and consistent application of a brand identity for a potentially emerging company.

• Platform Nuances: Mastering the specific design requirements and best practices for multiple social media platforms simultaneously.

• Balancing Creativity and Production: Effectively balancing innovative design concepts with the need for high-volume asset production and timely delivery.

Learning & Development Opportunities:

• Skill Advancement: Deepen expertise in motion graphics, video editing, and potentially AI-driven design tools.

• Industry Exposure: Gain experience working with a fast-growing tech/fashion brand and collaborate with experienced marketing leaders.

• Career Progression: Opportunity to grow into a senior design role as the company scales, potentially shaping the future of the design function.

• Trend Integration: Continuously learn and apply current digital culture and visual trends to create impactful campaigns.

📝 Enhancement Note: The role offers a significant opportunity for growth within a developing design function. The challenges are typical of a startup environment, emphasizing adaptability and a proactive learning mindset.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a social media campaign from concept to final delivery. How do you ensure brand consistency across different platforms?"

• Trend Awareness: "How do you stay current with visual trends on platforms like TikTok and Instagram? Can you give an example of a recent trend you've incorporated into your work?"

• Problem-Solving: "Imagine we need to create a series of ads for a new product launch with a tight deadline. How would you approach this, and what are potential challenges you foresee?"

• Collaboration: "Describe a time you collaborated with a marketing or social media team on a project. How did you handle feedback and ensure the final output met everyone's needs?"

Company & Culture Questions:

• "What excites you about SPREEAI's brand and mission?"

• "How do you see your design style fitting with our brand aesthetic?"

• "Describe your ideal work environment in a startup setting."

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the objective, your role, your process, the challenges, and the outcome.

• Highlight Impact: Where possible, quantify the impact of your designs (e.g., engagement rates, click-through rates) or describe qualitative success.

• Focus on Relevance: Prioritize projects that directly align with the requirements of this role (social media, marketing collateral, motion graphics).

• Be Prepared for Questions: Anticipate questions about your tool choices, design decisions, and how you adapt to different project needs.

📝 Enhancement Note: Candidates should prepare to not only showcase their portfolio but also to articulate their strategic thinking, their understanding of the SPREEAI brand, and their ability to thrive in a dynamic, collaborative, and results-oriented environment.

📌 Application Steps

To apply for this Social Media & Marketing Designer position:

• Submit your application through the provided link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature social media content, motion graphics, and marketing collateral that aligns with SPREEAI's brand and industry (fashion, lifestyle, tech). Highlight platform-specific examples and your design process.

• Resume Optimization: Ensure your resume clearly outlines your 2-4 years of relevant design experience, technical proficiencies (Figma, Photoshop, Illustrator, video editing), and any experience with fashion, lifestyle, or tech brands. Use keywords from the job description.

• Interview Preparation: Practice your portfolio presentation, focusing on storytelling, design rationale, and impact. Prepare to discuss your design process, how you stay current with digital trends, and your collaborative approach.

• Company Research: Thoroughly research SPREEAI, its mission, its current social media presence, and its brand aesthetic. Understand their target audience and how your design skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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