[SO] UX/UI – BA Expert

📍 Job Overview

Job Title: [SO] UX/UI – BA Expert

Company: Bosch Group

Location: Ho Chi Minh City, Ho Chi Minh, Vietnam

Job Type: Full-time

Category: UX/UI Design, Business Analysis, Product Development

Date Posted: August 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Focus on designing intuitive, user-centered digital experiences for web and mobile applications, encompassing wireframing, mockups, and prototyping.

• Bridge business needs and user expectations through structured business analysis, translating requirements into actionable user stories and functional specifications.

• Drive the definition and improvement of user journeys, interaction models, and overall user flows to enhance product usability.

• Ensure design consistency across UI components and champion the adoption and maintenance of design systems for scalable solutions.

• Collaborate effectively within Agile/Scrum frameworks, working closely with Product Owners, Developers, and stakeholders to deliver high-quality user experiences.

📝 Enhancement Note: This role is a hybrid of UX/UI Design and Business Analysis, with a clear emphasis on UX/UI as the primary focus. The Business Analysis component is crucial for requirement gathering and translating them into design solutions, making it a vital support function for successful product development within an operations context.

📈 Primary Responsibilities

• Design user-centered interfaces for web and/or mobile applications, creating wireframes, mockups, prototypes, and detailed design specifications.

• Define and refine user journeys, interaction models, and user flows to optimize the overall user experience and product intuitiveness.

• Ensure design consistency across all UI components and actively contribute to the development and maintenance of design systems.

• Conduct user research and usability testing sessions, iterating on designs based on qualitative and quantitative feedback to improve user satisfaction.

• Collaborate closely with software developers to ensure the accurate and efficient implementation of UI/UX designs, maintaining design integrity.

• Gather and clarify business and user requirements from various stakeholders, facilitating clear communication and alignment.

• Translate gathered requirements into clear user stories, use cases, and functional specifications to guide development efforts.

• Align design solutions with overarching business goals, product strategy, and key performance indicators (KPIs) for revenue operations.

• Facilitate productive discussions between business stakeholders, technical teams, and end-users to resolve design and requirement-related issues.

• Support Product Owners in backlog refinement, prioritization, and sprint planning activities from a design and user experience perspective.

📝 Enhancement Note: The responsibilities highlight a dual focus. The UX/UI responsibilities are hands-on design tasks. The Business Analysis responsibilities are more about facilitating communication, translating needs, and ensuring alignment with business objectives, which is critical for successful GTM (Go-To-Market) operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), Business, Information Technology, or a closely related field.

Experience: 2–5 years of progressive experience in UX/UI design, with demonstrated exposure to business analysis principles and practices.

Required Skills:

• Proven expertise in UX/UI design methodologies, including user research, wireframing, prototyping, and user testing.

• Proficiency with industry-standard design tools such as Figma, Adobe XD, Sketch, or similar platforms.

• Ability to create detailed design specifications, user flows, and journey maps.

• Experience in requirements gathering and documentation, including user stories and functional specifications.

• Strong understanding of user-centered design principles and best practices.

• Excellent communication and stakeholder management skills, with the ability to articulate design decisions effectively.

• Experience working within Agile/Scrum development environments, participating in ceremonies and contributing to sprint goals.

• Solid understanding of design systems and their application in maintaining UI consistency and scalability. Preferred Skills:

• Experience conducting formal user research and usability testing, analyzing results to drive design improvements.

• Familiarity with design systems and knowledge of accessibility standards (e.g., WCAG).

• Basic understanding of front-end development technologies (HTML, CSS, JavaScript) to facilitate better collaboration with developers.

• Ability to use data and analytics tools (e.g., Google Analytics, Mixpanel) to inform design decisions and measure impact.

• Experience with backlog refinement and product prioritization from a UX perspective.

📝 Enhancement Note: The experience requirement of 2-5 years positions this role as a mid-level contributor, capable of independent work but also requiring guidance. The "some BA exposure" suggests that deep BA expertise isn't mandatory, but the ability to bridge the gap between design and business is key. This blend is common in product development roles that support GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct UX/UI design projects, demonstrating the full design process from discovery to delivery.

• Projects should clearly illustrate problem definition, user research findings, ideation, wireframing, prototyping, UI design, and outcomes/impact.

• Showcase experience with at least one major design tool (Figma, Adobe XD, Sketch) and provide examples of design system components or style guides.

• Include examples of how user feedback or business requirements were incorporated into the design iterations, demonstrating adaptability and a user-centric approach.

• For any Business Analysis aspects, include examples of user stories, functional specifications, or process flow diagrams created to support design efforts. Process Documentation:

• Demonstrate understanding of how to document design processes, including user flows, interaction models, and design specifications for developer handoff.

• Provide examples of how design decisions were linked to business objectives and user needs, showcasing a structured approach to problem-solving.

• Showcase experience with iterative design processes, including usability testing and feedback incorporation, and how these were documented.

📝 Enhancement Note: For a role combining UX/UI and BA, the portfolio is paramount. It needs to prove not just aesthetic design skills, but also the ability to understand and translate business needs into user-centric solutions and document these processes effectively, which is a core requirement for any operations-adjacent role.

💵 Compensation & Benefits

Salary Range: The estimated annual salary for a UX/UI Designer with Business Analysis expertise in Ho Chi Minh City, Vietnam, with 2-5 years of experience, typically ranges from VND 400,000,000 to VND 750,000,000. This range is based on industry benchmarks for similar roles in Vietnam, considering the cost of living, demand for skilled professionals in technology and design, and Bosch's standing as a global employer. Factors such as specific skill sets, interview performance, and detailed experience will influence the final offer.

Benefits:

• 13th-month salary bonus and an attractive performance bonus package.

• Annual performance appraisal with potential salary adjustments.

• Full salary and mandatory social insurances during the 2-month probation period.

• Meal, Commuting, and Parking allowances to support daily work.

• Premium health insurance for the employee and up to 02 family members.

• 15+ days of annual leave plus an additional birthday leave.

• Flexible working time arrangements to promote work-life balance.

• Access to free in-house entertainment facilities and various sport activities.

• Opportunities to participate in diverse training programs for personal and professional development.

• Engagement in a vibrant culture through team-building events, company trips, year-end parties, tech talks, and CSR initiatives.

• Potential for onsite opportunities (short-term and long-term assignments).

Working Hours: The standard working hours are approximately 40 hours per week, with a commitment to flexible working time arrangements to support a healthy work-life balance.

📝 Enhancement Note: Salary estimation is based on market data for mid-level UX/UI and BA roles in Vietnam, adjusted for a multinational tech company like Bosch. The benefits listed are comprehensive and align with attractive compensation packages for skilled professionals in the region, particularly in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology & Services (Global Supplier of Technology and Services) - Bosch operates across Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. Bosch Global Software Technologies (BGSV) specifically focuses on Engineering, IT, and Business Solutions, enabling digital transformation.

Company Size: Bosch Global Software Technologies (BGSV) has over 4,000 associates, making it a large and established entity within the global Bosch Group. This size offers stability, extensive resources, and broad career development paths.

Founded: Robert Bosch GmbH was founded in 1886. Bosch Global Software Technologies Company Limited (BGSV) began its operations in HCMC in 2010.

Team Structure:

• The role is within Bosch Global Software Technologies (BGSV), a significant software development hub for Bosch in Southeast Asia.

• While specific team size isn't detailed, BGSV's large associate base suggests specialized teams within engineering, IT, and business solutions. This role likely sits within a product development or digital solutions team.

• Reporting structure is likely within a product or engineering department, with potential collaboration across various business units and geographies. Methodology:

• BGSV focuses on end-to-end solutions connecting sensors, software, and services, driving digital transformation for businesses.

• The company emphasizes innovation and enabling businesses to improve products and processes through digital integration.

• Agile/Scrum methodologies are actively utilized, as indicated by the job description's mention of Agile/Scrum ceremonies.

Company Website: https://www.bosch.com/ (Global) and implied local presence for BGSV.

📝 Enhancement Note: Bosch is a reputable, long-standing global company with a strong focus on innovation and technology. BGSV's growth and scale in Vietnam indicate a dynamic environment with opportunities for professionals to engage in cutting-edge digital solutions and contribute to global projects, aligning with GTM strategies that leverage technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Expert, specifically within the UX/UI and Business Analysis domain supporting product development. It requires 2-5 years of experience, indicating a level where individuals are expected to contribute independently to projects, mentor junior members, and take ownership of design and analysis tasks. The "Expert" in the title suggests a specialization within this domain.

Reporting Structure: The role will likely report to a UX/UI Lead, Product Manager, or Engineering Manager within BGSV. Collaboration will be extensive with Product Owners, Developers, QA engineers, and potentially business stakeholders from various Bosch divisions.

Operations Impact: This role directly impacts product success by ensuring user-centered design and clear requirement translation, which are critical for user adoption, customer satisfaction, and ultimately, revenue generation. Well-designed products and clear specifications reduce development rework, accelerate time-to-market, and enhance the overall customer experience, all of which are vital for GTM and sales operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design, user research, or business analysis, potentially leading to Senior UX/UI Designer, Lead UX Designer, or Senior Business Analyst roles.

• Leadership Development: Progress into a Lead or Managerial position, overseeing design teams, product initiatives, or specific business analysis functions.

• Cross-Functional Exposure: Gain experience in different Bosch business sectors or product lines, broadening understanding of diverse market needs and operational challenges.

• Process Improvement: Lead initiatives to enhance design and analysis processes, implement new tools, or contribute to the evolution of BGSV's digital transformation capabilities.

• International Mobility: Potential for onsite assignments or collaboration with Bosch teams globally, offering exposure to international markets and diverse work cultures.

📝 Enhancement Note: The combination of UX/UI and BA skills is highly valuable in product development, especially in companies focused on digital transformation. The growth path suggests opportunities to either specialize deeply or move into leadership roles, which are key considerations for operations professionals looking for career advancement.

🌐 Work Environment

Office Type: The job description indicates a hybrid work arrangement, suggesting a blend of on-site and remote work. Bosch's presence in modern office buildings (Etown, OfficeHaus, Capital Place) implies a professional, well-equipped workspace.

Office Location(s): The primary office for this role is the OfficeHaus Building, located at 32 Tan Thang Street, Son Ky Ward, Tan Phu District, Ho Chi Minh City, Vietnam. Other BGSV offices are in Etown Building (Tan Binh District, HCMC) and Capital Place Building (Ba Dinh District, Hanoi).

Workspace Context:

• Collaborative Environment: The hybrid nature and emphasis on teamwork with Product Owners, Developers, and stakeholders foster a collaborative workspace. Expect cross-functional team interactions and discussions.

• Tools and Technology: Access to industry-standard design tools (Figma, Adobe XD, Sketch) and potentially other collaboration and project management software. Bosch's global IT infrastructure likely ensures robust technical support.

• Team Interaction: Opportunities for regular team meetings, design critiques, brainstorming sessions, and knowledge-sharing within the BGSV digital solutions or product teams.

Work Schedule: The role offers flexible working time and is based on approximately 40 hours per week. This flexibility allows for better work-life integration, which is beneficial for deep work phases required in design and analysis.

📝 Enhancement Note: The hybrid model and flexible hours are attractive benefits, aligning with modern work expectations. The focus on collaboration within a large tech organization suggests a dynamic, engaged work environment where operational efficiency is supported by effective tools and processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team will review applications and portfolios for basic qualifications and fit.

• Technical Interview (UX/UI & BA): This will likely involve a deep dive into your portfolio, discussing your design process, problem-solving approaches, and how you translate business requirements into design solutions. Expect questions on specific projects, tools used, and challenges faced.

• Case Study/Design Challenge: You may be asked to complete a take-home assignment or an in-interview design exercise to assess your practical skills in UI/UX design and potentially business analysis. This could involve creating wireframes, mockups, or outlining requirements for a given scenario.

• Team/Stakeholder Interview: An opportunity to meet with potential team members (Developers, Product Owners) and hiring managers to assess cultural fit, collaboration style, and communication skills.

• Final Interview: Potentially with senior management to discuss strategic alignment, career aspirations, and overall fit within the Bosch organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UX/UI design skills AND your ability to bridge business needs with user-centric solutions. Prioritize projects that demonstrate impact and measurable results.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role, the process you followed (research, ideation, design, testing), the key decisions you made, and the final outcome/impact. Use visuals to support your narrative.

• Highlight BA Skills: Explicitly point out where you gathered requirements, translated them into user stories or functional specs, and how this influenced your design decisions. If you have specific BA artifacts (user stories, flow charts), include them.

• Showcase Tools & Systems: Mention the specific tools used (Figma, Adobe XD, etc.) and demonstrate your understanding of design systems, accessibility, and potentially front-end technologies if applicable.

• Be Prepared to Discuss: Be ready to answer in-depth questions about your design choices, challenges, and how you collaborated with cross-functional teams.

Challenge Preparation:

• Understand the Scenario: For any design challenge, thoroughly understand the problem statement, target users, and business objectives.

• Structure Your Approach: Outline your steps before diving in – e.g., quick research, defining key user flows, sketching initial ideas, then moving to wireframes/mockups.

• Focus on Process: Interviewers are often more interested in how you approach a problem than the perfect final solution. Explain your thought process clearly.

• Consider Business Impact: Relate your design decisions back to business goals and user needs, demonstrating an understanding of the commercial context.

• Time Management: Be mindful of time constraints. If it's an in-interview challenge, prioritize the most critical aspects.

📝 Enhancement Note: The interview process is designed to thoroughly assess both the technical UX/UI skills and the analytical/communication capabilities of a Business Analyst. The portfolio review is critical, and candidates must be prepared to demonstrate how their design work directly supports business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Figma, Adobe XD, Sketch (proficiency in at least one is mandatory).

• Prototyping Tools: InVision, Marvel, or built-in features of design software.

• Wireframing Tools: Balsamiq, Miro, or features within primary design software.

• Collaboration Tools: Jira, Confluence, Slack, Microsoft Teams, Miro for team communication and project management.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior on live products.

• Product Analytics: Mixpanel, Amplitude, or similar for in-depth user interaction analysis.

• Dashboarding Tools: Tableau, Power BI, or internal Bosch tools for visualizing data and reporting on product performance.

CRM & Automation:

• While not a direct focus for this role, familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms can provide context for user journeys and data integration points relevant to GTM operations.

📝 Enhancement Note: Proficiency in Figma, Adobe XD, or Sketch is explicitly required. Experience with collaboration tools like Jira and Confluence is highly beneficial, as is familiarity with analytics platforms, which aids in data-informed design decisions and understanding product performance in a market context.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user's needs and experience in every design and analysis decision.

• Innovation: Encouraging new ideas and approaches to solve complex problems, driving digital transformation within Bosch.

• Quality & Excellence: Maintaining high standards in design execution, documentation, and implementation, reflecting Bosch's global reputation.

• Collaboration: Fostering a team-oriented environment where open communication, feedback, and shared problem-solving are paramount.

• Efficiency: Striving for streamlined processes, effective tool utilization, and optimized workflows to deliver value quickly and reliably.

Collaboration Style:

• Cross-Functional Integration: Working closely with Product Management, Engineering, QA, and potentially Marketing/Sales teams to ensure alignment and cohesive product development.

• Agile Principles: Embracing iterative development, continuous feedback loops, and adaptability to changing requirements and priorities.

• Knowledge Sharing: Actively participating in team discussions, design reviews, and knowledge-sharing sessions to elevate the collective expertise within the team.

• Data-Driven Decision Making: Utilizing user data, analytics, and stakeholder feedback to inform design choices and validate hypotheses.

📝 Enhancement Note: Bosch's culture emphasizes innovation and quality, which translates to a work environment where UX/UI and BA professionals are expected to contribute to high-impact projects. The collaborative and user-centric values are crucial for success in this hybrid role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing diverse and sometimes conflicting requirements from various business units and user groups while maintaining a cohesive user experience.

• Bridging Design & Development: Ensuring seamless handoff and clear communication with developers to maintain design integrity throughout the implementation phase.

• Rapid Technological Evolution: Staying current with the latest UX/UI trends, design tools, and emerging technologies in the digital space.

• Data Interpretation: Effectively translating complex data and user feedback into actionable design insights and business requirements.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to attend workshops, training, or conferences focused on advanced interaction design, user research methodologies, and emerging design patterns.

• Business Acumen Development: Deepening understanding of Bosch's business sectors, product strategies, and market dynamics through exposure to different projects.

• Tool Proficiency: Mastering advanced features of design and analytics tools, and potentially exploring new software relevant to the operations and product development lifecycle.

• Mentorship Programs: Access to mentorship from senior designers, business analysts, or product managers within Bosch to guide career growth and skill development.

📝 Enhancement Note: The challenges presented are typical for hybrid roles in dynamic tech environments. Bosch's commitment to training and development offers strong pathways for professionals to overcome these challenges and advance their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance conflicting stakeholder requirements. How did you approach it, and what was the outcome?" (Focus on communication, negotiation, and user advocacy).

• "Walk me through your process for translating complex business requirements into user stories and then into design solutions." (Highlight your BA skills and design thinking).

• "How do you ensure your UI designs are not only aesthetically pleasing but also highly functional and user-friendly for a diverse audience?" (Emphasize user-centered design principles and usability testing).

• "Describe a time you used data or user feedback to significantly change a design direction. What was the data, and how did you implement the change?" (Showcase your analytical and iterative approach). Company & Culture Questions:

• "What interests you about Bosch and BGSV specifically, given your UX/UI and BA background?" (Research Bosch's innovation, digital transformation efforts, and BGSV's role).

• "How do you see your role contributing to Bosch's overall business objectives and digital strategy?" (Connect your skills to business impact, efficiency, and user adoption).

• "How do you approach collaboration with developers and product managers in an Agile environment?" (Demonstrate teamwork, communication, and understanding of Agile ceremonies). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process -> Solution -> Impact.

• Quantify Achievements: Whenever possible, use metrics to demonstrate the impact of your designs (e.g., "increased conversion by X%", "reduced task completion time by Y%").

• Showcase Your Process: Explain why you made certain design decisions. Demonstrate your research, ideation, and testing phases.

• Highlight BA Contributions: Clearly articulate your role in requirements gathering, user story creation, and how that directly informed your design choices.

• Be Prepared for Live Design/Analysis: You might be asked to sketch out a quick solution or outline requirements for a hypothetical scenario.

📝 Enhancement Note: Preparing for these types of questions involves not just recalling past experiences but framing them to highlight the specific blend of UX/UI design and business analysis skills required for this role, emphasizing operational impact and efficiency.

📌 Application Steps

To apply for this operations-adjacent position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor your resume: Highlight experience in UX/UI design, business analysis, requirements gathering, user stories, and proficiency with design tools (Figma, Adobe XD, Sketch). Use keywords from the job description to ensure ATS compatibility.

• Curate your portfolio: Select 3-5 of your strongest projects that showcase your end-to-end design process, user-centered approach, and any contributions to requirements definition or user story creation. Ensure it clearly demonstrates your impact.

• Prepare for interview questions: Practice articulating your design process, how you bridge business needs with user experience, and your experience in Agile environments. Be ready to discuss your portfolio projects in detail.

• Research Bosch: Understand Bosch's business sectors, commitment to innovation, and BGSV's role in digital solutions. This will help you tailor your responses to align with company culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.