Showroom Design Consultant

📍 Job Overview

Job Title: Showroom Design Consultant

Company: Mohawk Industries (Dal-Tile)

Location: Nashville, TN 37204

Job Type: Full-Time

Category: Sales & Design Operations

Date Posted: 2026-08-10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive sales and specifications by providing expert interior design advice and product selection guidance within a dynamic showroom environment.

• Cultivate new business opportunities through proactive prospecting, focusing on custom builders and residential designers, and nurturing client relationships.

• Maintain showroom excellence by managing samples, merchandising displays, and ensuring a compelling customer experience that influences purchasing decisions.

• Leverage a customer relationship management (CRM) tool to meticulously log client interactions, preferences, and sales progress, ensuring effective follow-up and conversion.

• Serve as a brand ambassador, enhancing brand awareness through showroom events, trade participation, and exceptional customer engagement.

📝 Enhancement Note: This role sits at the intersection of sales, customer service, and interior design, requiring a blend of creative flair and business acumen. The emphasis on "Showroom as a selling tool" and "driving specifications" indicates a proactive, consultative sales approach rather than passive order-taking.

📈 Primary Responsibilities

• Provide expert interior design advice and product selection assistance for tile and natural stone, guiding customers through project development to facilitate sales closure.

• Meticulously log all client showroom visits, contact information, detailed preferences, and selection notes within the CMT (Customer Management Tool) for effective lead tracking and follow-up.

• Proactively prospect for new business opportunities, with a strategic focus on custom builders and residential designers, and conduct outside sales calls as necessary to expand the customer base.

• Maintain and update showroom samples, models, and displays according to Marketing standards, ensuring a visually appealing and informative presentation of products.

• Plan, organize, and host showroom tours and events for industry trades to foster relationships, drive customer engagement, and increase brand awareness.

• Ship customer examples as needed to support sales efforts and maintain contact with suppliers and local vendors to stay abreast of current design trends and product offerings.

• Collaborate with internal teams and customers to ensure seamless project progression and timely sales closure, reporting sales figures monthly.

📝 Enhancement Note: The responsibilities highlight a need for strong organizational skills, particularly in managing customer data within the CMT. The requirement to "use the showroom as a selling tool" implies that candidates should be adept at visual merchandising and creating an inspiring customer environment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a related field (e.g., Interior Design, Architecture, Marketing, Business).

• OR Associate's degree with a minimum of two years of relevant experience. Experience:

• Minimum of two to four years of experience in a sales, design, or customer-facing role, preferably within the building materials, home furnishings, or interior design industries.

• Demonstrated experience in customer engagement, relationship building, and consultative selling. Required Skills:

• Interior Design Acumen: Strong understanding of interior design principles, color coordination, space planning, and current design trends.

• Product Expertise: Ability to quickly learn and articulate product features, benefits, and applications for tile and natural stone.

• Sales & Prospecting: Proven ability to identify, engage, and convert leads, with a focus on B2B sales (custom builders, designers).

• Customer Relationship Management (CRM): Proficiency in using CRM systems (like CMT) for data entry, lead tracking, and sales management.

• Microsoft Office Suite: Competency in MS Word, Excel, and PowerPoint for reporting, presentations, and general business communication.

• Communication & Interpersonal Skills: Excellent oral, written, listening, and interpersonal communication skills to build rapport and collaborate effectively with diverse stakeholders.

• Creative Problem-Solving: Ability to approach unfamiliar situations and conceptualize innovative solutions for clients.

Preferred Skills:

• Experience with visual merchandising and showroom management.

• Familiarity with reading blueprints or architectural plans.

• Experience hosting client events or trade shows.

• Knowledge of customer buying habits and sales psychology.

📝 Enhancement Note: The "Competencies" section in the original description directly translates to required skills. The experience requirement suggests a mid-level role, demanding both foundational knowledge and practical application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Sales Case Studies: Documented examples of successful sales engagements, showcasing how design consultation led to customer satisfaction and revenue generation. Quantify results where possible (e.g., average sale value, conversion rate improvements).

• Design Project Examples: Visual documentation of interior design projects, highlighting product selection rationale, color palettes, and creative solutions for various client needs.

• CRM Utilization: Evidence of experience using CRM systems for lead management, customer tracking, and sales forecasting, ideally with examples of how data was leveraged for business insights.

• Client Engagement Strategies: Examples of how you have proactively prospected, built relationships with custom builders and designers, and managed client expectations.

Process Documentation:

• Sales Process Mapping: Ability to outline or describe a typical sales process from initial client contact through to closing the sale, including key touchpoints and follow-up strategies.

• Showroom Management Workflow: Experience in managing showroom inventory, merchandising, and sample requests, demonstrating efficiency and attention to detail.

• Event Planning & Execution: Examples of planning and executing successful client events or trade engagements, detailing objectives, logistics, and outcomes.

📝 Enhancement Note: While a formal portfolio isn't explicitly requested, candidates should be prepared to discuss their experience through the lens of these processes and systems. The emphasis on CMT usage and sales reporting implies a need for candidates who can demonstrate structured work habits.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Showroom Design Consultants with 2-5 years of experience in a major metropolitan area like Nashville, TN, a competitive salary range would be approximately $50,000 - $70,000 annually, plus commission or performance-based bonuses.

📝 Enhancement Note: This estimate is derived from national averages for similar roles in the interior design and retail sales sectors, adjusted for the cost of living in Nashville, TN. The role is commission-eligible, which can significantly increase total compensation.

Benefits:

• Health Insurance: Comprehensive medical and dental coverage.

• Retirement Savings: 401k plan with company match.

• Employee Discounts: Significant purchase discounts on company products.

• Professional Development: Tuition reimbursement for continued education.

• Work-Life Balance: Family-friendly environment and a commitment to promoting from within.

• Paid Time Off: (Assumed, standard for full-time roles).

Working Hours:

• Full-time, approximately 40 hours per week.

• Requires Saturday availability. Evening hours may also be required.

📝 Enhancement Note: The "family-friendly work environment" and "productive life outside of work" statements suggest a company culture that values employee well-being, despite the weekend requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials Manufacturing (specifically Tile & Natural Stone)

Company Size: Mohawk Industries is a large, global manufacturer. Dal-Tile, as a subsidiary, is a significant player within this structure, indicating a robust corporate environment with established processes. The "close-knit team" comment suggests a more localized, supportive team dynamic within the larger organization.

Founded: Dal-Tile was founded in 1947, and Mohawk Industries in 1920, signifying a long history of industry leadership and stability.

Team Structure:

• The Showroom Design Consultant likely reports to a Showroom Manager or Sales Manager.

• The role involves close collaboration with other sales consultants, showroom staff, and potentially marketing and customer service departments.

• Cross-functional collaboration is expected with internal teams to ensure customer satisfaction and drive sales. Methodology:

• Data-Driven Sales: Emphasis on using the CMT to track customer interactions, preferences, and sales progress, indicating a focus on data for sales forecasting and performance analysis.

• Customer-Centric Approach: The core of the role is providing personalized design advice and ensuring a positive customer experience to drive sales.

• Proactive Business Development: A methodology that includes outside sales calls and event hosting to actively seek and generate new business.

Company Website: https://www.mohawkind.com/ & https://www.dal-tile.com/

📝 Enhancement Note: Dal-Tile's branding as a "family-friendly" company, combined with Mohawk's global presence, suggests a culture that balances corporate structure with employee support. The "Drugs Don't Work" and "proud supporter of our U.S. military" statements highlight specific company values.

📈 Career & Growth Analysis

Operations Career Level: This role is typically considered an individual contributor role within the Sales and Design spectrum, often categorized as an entry-to-mid-level position. It requires specialized skills in design and sales but is foundational to developing broader sales or management capabilities within the company.

Reporting Structure: The Showroom Design Consultant likely reports to a Showroom Manager or Regional Sales Manager. This provides direct oversight and mentorship opportunities.

Operations Impact: The Showroom Design Consultant directly impacts revenue by influencing customer purchasing decisions and driving sales through expert product selection and design consultation. They are crucial in translating customer needs into profitable sales and increasing brand visibility within their territory.

Growth Opportunities:

• Senior Design Consultant/Specialist: Progress to handling more complex projects, larger clients, or specializing in specific product lines.

• Sales Management: Transition into roles like Showroom Manager or Sales Manager, overseeing a team and driving overall sales performance.

• Business Development: Move into a dedicated business development role, focusing on expanding market share with specific customer segments.

• Training & Development: Potential to become a trainer for new showroom staff, sharing expertise in design and sales techniques.

📝 Enhancement Note: The company's stated commitment to "promoting from within" is a key indicator of potential career progression. Candidates should focus on demonstrating their ability to not only sell but also to mentor and represent the brand effectively.

🌐 Work Environment

Office Type: This is an on-site role requiring the consultant to work primarily within a Dal-Tile showroom. The showroom serves as both a sales tool and a workspace.

Office Location(s): Nashville, TN 37204. This location is likely a dedicated retail showroom designed to showcase tile and natural stone products.

Workspace Context:

• Showroom Environment: A visually stimulating and customer-facing workspace, requiring excellent presentation and organization skills.

• Product Interaction: Constant hands-on interaction with tile and stone samples, requiring attention to detail and product knowledge.

• Customer-Facing: The primary interaction will be with customers, builders, and designers, necessitating strong interpersonal and communication skills in a retail/consultative setting.

• Collaborative Team: While customer-facing, there will be interaction with colleagues for support, training, and team-based events.

Work Schedule:

• Standard full-time hours, with a mandatory requirement for Saturdays. Evening hours may also be expected. This schedule is typical for retail and showroom environments that cater to customer availability.

📝 Enhancement Note: The requirement for Saturday work is a critical consideration for potential applicants. The environment is dynamic, requiring adaptability to customer needs and showroom events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter conducts a preliminary phone screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the Showroom Manager or Sales Manager, focusing on sales experience, design knowledge, customer service philosophy, and understanding of the role's responsibilities. Expect behavioral questions.

• Showroom Assessment/Presentation: Candidates may be asked to present a design concept, walk through a simulated sales scenario, or showcase their portfolio to demonstrate practical skills and creative thinking. This might involve selecting products for a hypothetical project.

• Team/Peer Interview: Opportunity to meet with other team members to assess cultural fit and collaboration potential.

• Final Interview: May involve a higher-level manager or HR for final approval.

Portfolio Review Tips:

• Quantifiable Achievements: Highlight sales figures, customer retention rates, or successful project outcomes. Use numbers to demonstrate impact.

• Design Rationale: Clearly articulate the thought process behind design choices, explaining how products were selected to meet client needs and aesthetic goals.

• Showroom Experience: Showcase examples of how you've used product knowledge and design skills to influence purchasing decisions.

• CMT/CRM Proficiency: Be prepared to discuss your experience with CRM tools, emphasizing how you use them to manage leads and track sales effectively.

• Tailor to Dal-Tile: Research Dal-Tile's product lines, target markets (custom builders, residential designers), and brand aesthetic to tailor your portfolio and presentation.

Challenge Preparation:

• Design Challenge: Prepare to select products for a hypothetical project (e.g., a kitchen remodel, a bathroom design) based on a given brief, budget, and style. Be ready to justify your choices.

• Sales Scenario: Practice handling common customer objections or requests, demonstrating consultative selling techniques and problem-solving skills.

• Product Knowledge: Familiarize yourself with types of tile and stone, their applications, and benefits to answer product-specific questions confidently.

📝 Enhancement Note: The interview process will likely assess both hard skills (design, sales) and soft skills (communication, problem-solving, customer service). A strong understanding of consultative sales within a design context is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): This is a critical system for logging client visits, preferences, and sales notes. Proficiency or quick learning ability is essential.

• Microsoft Office Suite:

  • MS Word: For creating proposals, client communications, and reports.
  • MS Excel: For tracking sales data, managing leads, and potentially basic reporting.
  • MS PowerPoint: For presentations to clients or internal teams, and potentially for showcasing design concepts.

Analytics & Reporting:

• CMT Reporting: Likely has built-in reporting features for sales figures, lead status, and customer activity.

• Sales Performance Dashboards: May use internal dashboards to track individual and team sales performance against targets.

CRM & Automation:

• CMT: Serves as the primary CRM for this role.

• Email & Calendar Tools: Standard professional tools for communication and scheduling (e.g., Outlook, Gmail).

📝 Enhancement Note: While specific CRM names aren't listed beyond "CMT," candidates should highlight any experience with CRM systems (e.g., Salesforce, HubSpot) as transferable skills. The focus is on data entry, lead tracking, and sales management.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on providing exceptional customer service and design consultation to meet client needs and drive satisfaction.

• Sales Driven: A results-oriented culture that values achieving and exceeding sales targets through proactive engagement and expert product knowledge.

• Collaboration: Working effectively within a team environment, sharing knowledge, and supporting colleagues to achieve collective showroom success.

• Integrity & Professionalism: Upholding high standards in customer interactions, product representation, and business dealings.

• Continuous Improvement: A willingness to learn about new products, design trends, and sales techniques to enhance performance.

Collaboration Style:

• Team-Oriented: Working collaboratively with showroom staff, managers, and potentially marketing/customer service teams to ensure a seamless customer journey.

• Consultative: Engaging with customers in a supportive, advisory capacity, acting as a trusted design partner.

• Proactive Communication: Regularly updating customers and internal teams on project status, sales progress, and any potential issues.

• Feedback Integration: Openness to receiving and providing feedback to improve individual and team performance.

📝 Enhancement Note: The company's emphasis on being "family-friendly" and "promoting from within" suggests a culture that values loyalty, support, and employee development, alongside performance expectations.

⚡ Challenges & Growth Opportunities

Challenges:

• Weekend Work: The mandatory Saturday requirement can be a challenge for work-life balance.

• Sales Pressure: Meeting and exceeding sales targets in a competitive market requires consistent effort and effective sales strategies.

• Product Complexity: Mastering extensive product lines (tile and stone) and staying updated on new offerings requires ongoing learning.

• Diverse Customer Needs: Catering to a wide range of customer preferences, budgets, and project types demands adaptability and creative problem-solving.

• Showroom Maintenance: Keeping a showroom pristine and well-merchandised requires constant attention to detail.

Learning & Development Opportunities:

• Product Training: Regular training sessions on new products, materials, and installation techniques.

• Sales Skills Development: Opportunities to enhance consultative selling, negotiation, and closing techniques.

• Design Trends: Access to industry publications, trade shows, and internal resources to stay current on design trends.

• Career Advancement: Clear pathways for promotion within Dal-Tile and Mohawk Industries, supported by internal development programs and a commitment to promoting from within.

• Mentorship: Potential to learn from experienced sales managers and senior design consultants.

📝 Enhancement Note: Candidates should view challenges as opportunities for skill development. The company's structure provides a solid framework for learning and growth within the building materials and design sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to consultative selling in a design-focused retail environment. How do you uncover a client's needs and preferences?" (Focus on active listening, open-ended questions, and building rapport).

• "Walk me through a time you successfully handled a difficult customer or objection. What was the situation, your action, and the result?" (Use the STAR method: Situation, Task, Action, Result).

• "How do you stay current with interior design trends, and how do you apply that knowledge to product selection for clients?" (Highlight research methods, industry engagement, and creative application).

• "Imagine a client is undecided between two tile options for their kitchen backsplash. How would you guide them to a decision?" (Demonstrate product knowledge, understanding of aesthetics, and customer-centric decision-making). Company & Culture Questions:

• "Why Dal-Tile and Mohawk Industries? What interests you about our products and company culture?" (Research company values, products, and recent news. Align your interests with their mission).

• "This role requires working Saturdays. How do you manage your work-life balance with this requirement?" (Show flexibility and a positive attitude towards the schedule, perhaps by explaining how you structure your week).

• "How do you contribute to a positive team environment, especially in a customer-facing role?" (Emphasize collaboration, support for colleagues, and a shared commitment to customer satisfaction). Portfolio Presentation Strategy:

• Showcase Impact: For each project, clearly state the objective, your role, the challenge, your solution (design choices, product recommendations), and the outcome (sale closed, satisfied client, specific metrics if possible).

• Visual Appeal: Use high-quality images of your design work. If showcasing sales success, use charts or graphs to illustrate growth or conversion rates.

• Process Explanation: Be ready to discuss your process for client engagement, product selection, and how you use tools like CMT.

• Conciseness: Keep your presentation focused and relevant to the role's requirements. Aim for clarity and impact over excessive detail.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate their design sensibility, sales acumen, and customer service skills. Understanding the consultative nature of the role is key to answering effectively.

📌 Application Steps

To apply for this Showroom Design Consultant position:

• Submit Your Application: Apply directly through the Dal-Tile careers portal via the provided URL.

• Tailor Your Resume: Highlight experience in interior design, sales, customer service, and CRM usage. Quantify achievements (e.g., sales targets met, customer satisfaction scores) and use keywords from the job description (e.g., "product selection," "interior design advice," "prospecting," "CMT").

• Prepare Your Portfolio: Assemble examples of design projects, sales success stories, and any experience with showroom management or client events. Be ready to discuss your design process and sales strategies.

• Research Dal-Tile: Familiarize yourself with Dal-Tile's product lines, target markets (custom builders, residential designers), and company values. Understand their brand aesthetic and market position.

• Practice Interview Responses: Prepare for common interview questions related to sales, design, customer service, and handling objections. Practice articulating your experience using the STAR method.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.