SERVICE DESIGNER

📍 Job Overview

Job Title: SERVICE DESIGNER

Company: Alicorp S.A.A.

Location: Lima, Lima, Peru

Job Type: Full-time

Category: Service Design / Customer Experience Operations

Date Posted: 2026-08-22

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Orchestrate end-to-end service experiences by connecting customer needs with internal processes, capabilities, and teams.

• Drive innovation and continuous improvement through human-centered service design methodologies.

• Translate user and business insights into actionable design opportunities and comprehensive solutions.

• Facilitate cross-functional collaboration to ensure seamless service delivery and stakeholder alignment.

• Design and evolve services that are useful, effective, desirable, viable, and feasible for the organization.

📝 Enhancement Note: This role is firmly rooted in Service Design principles, focusing on the holistic customer journey and its internal operational underpinnings. While not a traditional Revenue or Sales Operations role, it heavily intersects with operational efficiency and business viability, making it highly relevant for operations professionals interested in a customer-centric transformation. The emphasis on connecting "visible customer experience with internal processes, capabilities, systems, teams, and decisions" highlights a strong operational component.

📈 Primary Responsibilities

• Conduct in-depth research into customer, user, and internal stakeholder needs, behaviors, expectations, and pain points.

• Analyze qualitative and quantitative data from research, business intelligence, channel feedback, operations, and customer input.

• Develop comprehensive service design artifacts, including customer journeys, service blueprints, ecosystem maps, and process flows.

• Identify friction points, unmet needs, and opportunities for continuous improvement and innovation within service offerings.

• Translate user, customer, and business insights into actionable design opportunities and value-generating solutions.

• Design service value propositions, concepts, workflows, interactions, and integrated experiences.

• Bridge the gap between the customer-facing experience and the internal operational processes, systems, teams, and decision-making structures that enable it.

• Facilitate co-creation sessions, workshops, and alignment dynamics with multidisciplinary teams.

• Prototype service solutions, experiences, processes, and interactions at various fidelity levels.

• Define design principles, guidelines, and criteria for service experience excellence.

• Collaborate closely with product, UX, technology, channel, business, and operations teams throughout the design and implementation phases.

• Clearly and actionably communicate research findings, opportunities, proposals, and recommendations.

• Support the evolution of existing services by identifying and implementing improvements in experience, processes, and delivery.

📝 Enhancement Note: The responsibilities clearly outline a strategic and tactical role focused on understanding the entire service lifecycle. For operations professionals, this means an opportunity to influence how internal processes directly impact customer experience and business outcomes. The emphasis on "connecting the visible customer experience with the internal processes, capabilities, systems, teams, and decisions" is a direct call for operational alignment and process optimization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Industrial Engineering, Industrial Design, or a related field such as Psychology, Anthropology, or Sociology.

• Completion of courses, specializations, or diplomas in Service Design. Experience:

• Minimum of 2 years of experience in Service Design or performing similar functions.

• Experience in designing digital product experiences. Required Skills:

• Service Design: Deep understanding and practical application of service design methodologies and principles.

• User Research: Proficiency in conducting qualitative and quantitative user research to uncover needs and behaviors.

• Customer Journey Mapping: Ability to create detailed and insightful customer journey maps.

• Service Blueprints: Skill in developing service blueprints to visualize front-stage and back-stage operations.

• Prototyping: Experience in creating prototypes for services, processes, and interactions.

• Figma: Intermediate proficiency in Figma for design and collaboration.

• Miro: Intermediate proficiency in Miro for collaborative ideation and visualization.

• Communication: Ability to clearly articulate findings, proposals, and recommendations to diverse stakeholders.

• Cross-functional Collaboration: Proven ability to work effectively with multidisciplinary teams (product, UX, tech, business, operations).

• Problem-Solving: Strong analytical and problem-solving skills to identify and address service design challenges.

Preferred Skills:

• Courses, specializations, or diplomas in Research, Behavioral Design, or Business Intelligence.

• Experience with qualitative data analysis tools (e.g., Condens or similar).

• Intermediate English language proficiency for communication and research.

📝 Enhancement Note: The required skills blend design thinking with strong analytical and collaboration capabilities, essential for operations roles. The preference for Business Intelligence and Data Analysis tools suggests a data-driven approach, crucial for operations professionals. The explicit mention of Figma and Miro indicates a need for proficiency in modern collaboration and design tools commonly used in agile and design-thinking environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Service Design Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating your end-to-end service design process, from research to implementation and impact.

• Customer Journey Maps & Service Blueprints: Include examples of detailed customer journey maps and service blueprints you have developed, highlighting how they informed design decisions.

• Research & Insight Translation: Provide examples of how you translated user research findings and data analysis into actionable design opportunities and service improvements.

• Prototyping & Concept Development: Showcase examples of prototypes, service concepts, or process designs that illustrate your ability to materialize ideas.

• Collaboration & Facilitation: Briefly describe your experience facilitating workshops or co-creation sessions, perhaps with visual artifacts from those sessions.

Process Documentation:

• Workflow Design & Optimization: Demonstrate how you have mapped, analyzed, and redesigned service workflows to improve efficiency and customer experience.

• Implementation & Automation: Provide examples of how your service designs were implemented, ideally with a focus on how they integrated with or automated existing operational processes.

• Measurement & Performance Analysis: Explain how you measured the success of your service designs, using metrics related to customer satisfaction, operational efficiency, or business outcomes.

📝 Enhancement Note: For operations professionals, this section emphasizes the need to demonstrate a structured approach to process improvement, data utilization, and tangible results. A portfolio that clearly links design thinking with operational efficiency and business impact will be highly valued. The ability to visualize complex processes (e.g., service blueprints) is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for Service Designers with 2-5 years of experience in Lima, Peru, the estimated annual salary range is between PEN 60,000 and PEN 90,000. This range can vary based on the candidate's specific qualifications, interview performance, and Alicorp's internal compensation structure. Benefits:

• Comprehensive health insurance package.

• Opportunities for professional development and continuous learning through courses and specialized training.

• Access to company-sponsored workshops and events focused on innovation and design.

• Potential for performance-based bonuses and incentives.

• Employee assistance programs.

• Standard Peruvian labor benefits (e.g., profit sharing, vacation, Christmas bonus). Working Hours:

• Standard 40-hour work week, typically Monday to Friday.

• Flexibility may be offered in terms of start and end times, subject to team coordination and operational needs.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in Lima, Peru, considering the listed experience level and company size. Alicorp is a large, established company in the consumer goods sector, which typically offers competitive compensation and benefits. The role's on-site nature in Lima means local market rates are most relevant.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (Food, Home Care, Personal Care, Animal Nutrition). Alicorp S.A.A. is a leading company in Latin America with a significant presence across multiple markets.

Company Size: Large Enterprise (over 10,000 employees globally). This indicates a structured environment with established processes but also opportunities for significant impact due to scale.

Founded: 1971. Alicorp has a long history of operations and innovation, suggesting a culture that balances tradition with forward-thinking initiatives.

Team Structure:

• The Service Designer will likely be part of a broader Innovation, Digital Transformation, or Customer Experience team.

• This team will collaborate closely with various business units, product development, marketing, sales, and operational departments across the organization.

• Reporting lines will likely be within a dedicated design or transformation function, with strong dotted lines to business stakeholders. Methodology:

• Alicorp emphasizes a data-driven approach to decision-making and continuous improvement.

• The company likely employs agile methodologies in product development and innovation, fostering a collaborative and iterative work environment.

• A strong focus on understanding consumer needs and market trends will drive service design initiatives.

Company Website: https://www.alicorp.com.pe/

📝 Enhancement Note: Alicorp's position as a large consumer goods company means operations are complex and span multiple product categories and geographies. A Service Designer here will have the opportunity to influence critical customer-facing processes and internal operational efficiencies that directly impact brand perception and market share. The company's long history suggests a stable yet evolving environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a specialization in Service Design, requiring 2-5 years of experience. It's a mid-level position focused on expert execution within a specific domain.

Reporting Structure: The Service Designer will likely report to a Manager or Director of Service Design, Digital Transformation, or Customer Experience. They will work closely with cross-functional teams, including Product Managers, UX Designers, Business Analysts, and Operations Leads.

Operations Impact: The Service Designer's work directly impacts customer satisfaction, operational efficiency, and business viability. By optimizing service delivery, they contribute to customer loyalty, reduced operational costs, and increased revenue through improved customer experience and adoption of new services.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of Service Design, such as research methodologies, journey mapping, or service blueprinting.

• Leadership: Progress to a Senior Service Designer role, leading more complex projects or mentoring junior designers.

• Cross-functional Mobility: Transition into related roles such as UX Design, Product Management, Digital Transformation Lead, or Customer Experience Strategy within Alicorp.

• Process Improvement Leadership: Take on roles with a greater focus on driving operational process improvements informed by service design insights.

📝 Enhancement Note: This role offers a unique blend of creative design and operational problem-solving. For professionals looking to move beyond traditional operations, this role provides a path to influence strategy by focusing on the human element of service delivery and its operational implications. The growth potential into leadership or strategic roles within a large organization like Alicorp is significant.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Alicorp's facilities in Lima. The workspace will likely be collaborative, designed to foster teamwork and innovation.

Office Location(s): Lima, Peru. Specific office details would be provided by the hiring team.

Workspace Context:

• Collaborative Environment: Expect an open or semi-open office layout designed for teamwork, brainstorming, and cross-functional interaction.

• Tools & Technology: Access to standard office technology, including high-speed internet, presentation equipment, and potentially specialized design software licenses. The role explicitly mentions Figma and Miro.

• Team Interaction: Frequent opportunities to interact with colleagues from diverse departments, fostering a dynamic and interconnected work experience.

Work Schedule:

• A standard 40-hour work week is expected, typically Monday to Friday.

• While on-site, there might be some flexibility in daily start/end times, contingent on team needs and project deadlines. The focus will be on delivering results and collaborating effectively within the team's schedule.

📝 Enhancement Note: The on-site nature suggests a strong emphasis on in-person collaboration, which is beneficial for design thinking workshops and team alignment. Operations professionals accustomed to structured work environments will find this familiar, with the added dimension of creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant experience and skills.

• Technical Interview: Expect a discussion focused on your understanding of Service Design principles, methodologies, and your approach to user research and problem-solving. You may be asked to walk through specific case studies.

• Portfolio Review: A dedicated session to present your portfolio. This is a critical stage where you will explain your process, the challenges you faced, your solutions, and the impact of your work.

• Cross-functional/Stakeholder Interview: You may meet with potential collaborators from product, UX, technology, or operations teams to assess your collaboration style and ability to integrate service design with business needs.

• Final Interview: A discussion with senior leadership to assess cultural fit, strategic thinking, and overall suitability for the role and Alicorp.

Portfolio Review Tips:

• Structure Your Narrative: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, testing), the solution, and the measurable outcomes or impact.

• Highlight Operations Connection: Emphasize how your service designs considered operational feasibility, internal processes, and business viability. Quantify impact whenever possible (e.g., efficiency gains, cost reduction, improved customer satisfaction scores).

• Showcase Collaboration: Mention how you worked with different teams and stakeholders, and how you facilitated workshops or co-creation sessions.

• Tool Proficiency: Be ready to discuss your experience with Figma and Miro, and how you leverage them for collaboration and design.

• Conciseness: Be prepared to present your portfolio within a set timeframe, focusing on the most impactful examples.

Challenge Preparation:

• Service Design Challenge: You might be given a hypothetical problem or asked to analyze an existing service. Prepare to outline your approach, research methods, and potential solutions.

• Process Mapping Exercise: Be ready to quickly map out a simple service process or identify pain points in a given scenario.

• Stakeholder Alignment: Practice articulating your design rationale and defending your recommendations to different stakeholder perspectives (e.g., business, tech, operations).

📝 Enhancement Note: The emphasis on portfolio review and case studies is paramount. Operations professionals should frame their experience through the lens of process improvement, efficiency gains, and measurable business impact, demonstrating how their analytical skills translate into user-centered solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design sessions. Intermediate proficiency is required.

• Miro: Crucial for collaborative whiteboarding, journey mapping, service blueprinting, and workshop facilitation. Intermediate proficiency is required.

• Qualitative Research Tools: Experience with tools like Condens or similar platforms for organizing and analyzing qualitative user research data is desirable.

Analytics & Reporting:

• While not explicitly listed as primary tools for this role, a strong understanding of data analysis is implied. Proficiency with general data analysis tools or platforms that Alicorp uses for business intelligence (e.g., Tableau, Power BI, or internal systems) would be beneficial for translating insights. CRM & Automation:

• Familiarity with how CRM systems and automation tools impact customer experience and internal operations is advantageous, though not a direct requirement for this role. Understanding how service designs integrate with these systems is key.

📝 Enhancement Note: Proficiency in Figma and Miro is explicitly stated and critical. For operations professionals, understanding how these design tools integrate with broader business systems and workflows is a key differentiator. The mention of qualitative research tools points to a need for strong research and analytical capabilities beyond standard operations metrics.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving customer needs as the primary driver for service design and operational improvements.

• Collaboration: Valuing teamwork and cross-functional partnerships to achieve holistic service solutions.

• Innovation: Encouraging creative problem-solving and the exploration of new ideas to enhance services and processes.

• Data-Driven Decision Making: Utilizing research, insights, and data to inform design choices and measure impact.

• Efficiency & Viability: Ensuring that designed services are not only desirable for users but also effective, viable for the business, and feasible for the organization to implement and maintain.

Collaboration Style:

• Co-creation: Actively involving stakeholders from various departments in the design process.

• Iterative Feedback: Embracing a culture of continuous feedback and refinement of designs and processes.

• Knowledge Sharing: Openly sharing insights, findings, and best practices across teams.

• Agile Mindset: Working in an agile, iterative manner to deliver value quickly and adapt to changing requirements.

📝 Enhancement Note: The values align well with modern GTM and operations philosophies, emphasizing collaboration, data, and customer focus. For operations professionals, demonstrating how they uphold these values through process optimization and efficient execution will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging the Gap: Effectively translating complex user needs and design concepts into actionable plans for diverse operational teams.

• Organizational Inertia: Navigating a large organization to gain buy-in and implement new service designs and processes.

• Data Integration: Synthesizing information from various disparate data sources (customer feedback, operational data, market research) into cohesive insights.

• Measuring Impact: Demonstrating the tangible business and operational value of service design initiatives.

Learning & Development Opportunities:

• Advanced Service Design Techniques: Opportunities to deepen expertise in specialized areas of service design.

• Cross-functional Exposure: Gaining exposure to product development, marketing, sales, and core operations functions within Alicorp.

• Leadership Development: Potential to grow into leadership roles within the design or transformation teams.

• Industry Trends: Staying abreast of evolving trends in customer experience, digital transformation, and service innovation.

📝 Enhancement Note: The challenges highlight the need for strong change management and communication skills, which are critical in operations. The growth opportunities offer a clear path for career advancement, moving towards strategic roles that leverage both design thinking and operational acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex user needs into operational requirements for another team. How did you ensure alignment and feasibility?" (Focus on your process, communication, and consideration of operational constraints).

• "How do you approach measuring the success of a service design initiative, particularly in terms of operational efficiency and business impact?" (Prepare to discuss KPIs, metrics, and how you'd track ROI).

• "Walk me through a service blueprint you created. What were the key insights, and how did it inform process improvements or system changes?" (Be ready to present a case study and explain the operational implications). Company & Culture Questions:

• "What do you know about Alicorp's business and its customer base? How might service design contribute to its success in the consumer goods industry?" (Research Alicorp's brands, market position, and strategic goals).

• "How do you foster collaboration with teams that may not be familiar with service design principles?" (Discuss your approach to stakeholder engagement and education).

• "Describe your experience working with data and research to inform design decisions. How do you balance qualitative insights with quantitative data?" (Highlight your analytical approach). Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your solution, and the quantifiable business or operational impact.

• Showcase Your Process: Visually present your journey maps, service blueprints, and prototypes. Explain your methodology and why you chose specific approaches.

• Highlight Collaboration: Discuss how you worked with cross-functional teams, including operations, and how you managed stakeholder expectations.

• Address Feasibility: Be prepared to discuss how your designs considered operational feasibility, technical constraints, and business viability.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your service design skills translate into tangible operational improvements and business value. Operations professionals should leverage their understanding of process, efficiency, and data to answer questions effectively.

📌 Application Steps

To apply for this Service Designer position:

• Submit your application through the provided link on the Alicorp Opportunities portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in end-to-end service design, with a strong emphasis on how you've connected user needs with operational processes and delivered measurable business outcomes.

• Resume Optimization: Ensure your resume clearly lists your proficiency in Service Design, User Research, Journey Mapping, Service Blueprints, Figma, and Miro. Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on case studies that demonstrate your ability to solve operational challenges through design thinking. Be ready to articulate your process and impact.

• Company Research: Thoroughly research Alicorp S.A.A., its brands, its market, and its strategic objectives to better align your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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