Senior Web Designer (Incogni)

📍 Job Overview

Job Title: Senior Web Designer (Incogni)

Company: Surfshark

Location: Vilnius, Lithuania

Job Type: FULL_TIME

Category: Product Design / Growth Operations

Date Posted: July 28, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (up to 2 remote days per week)

🚀 Role Summary

• Lead the design and continuous optimization of Incogni's critical conversion touchpoints, including landing pages and onboarding flows, through rigorous A/B testing and experimentation.

• Translate complex user research insights, behavioral data, and analytics into actionable, testable design hypotheses that drive measurable improvements in user acquisition and activation.

• Foster cross-functional collaboration with marketing, development, and analytics teams to strategically plan, execute, and analyze growth experiments, ensuring alignment with business objectives.

• Develop and maintain scalable design systems and workflows that enable rapid iteration and efficient evaluation of design variations, accelerating the pace of experimentation.

• Champion the integration and structured utilization of AI in design processes to enhance efficiency, speed up iteration cycles, and explore novel design solutions.

• Drive a data-informed design culture by sharing experiment learnings and best practices across teams, promoting evidence-based decision-making.

📝 Enhancement Note: This role is positioned within the "Experience Design team" but has a strong focus on growth operations and conversion rate optimization (CRO). The emphasis on A/B testing, user acquisition, activation, and collaboration with marketing and analytics teams indicates a GTM (Go-To-Market) operations alignment, specifically within a product-led growth (PLG) or performance marketing context. The integration of AI in design also points to a forward-thinking approach to operational efficiency within the design function.

📈 Primary Responsibilities

• Spearhead the end-to-end design process for Incogni's primary conversion funnels, including landing pages, signup flows, and onboarding experiences, focusing on continuous improvement through A/B testing and data analysis.

• Develop and articulate clear, data-driven design hypotheses based on quantitative (analytics, A/B test results) and qualitative (user research, feedback) insights to inform experimentation strategy.

• Partner closely with marketing teams to align landing page performance with campaign objectives and with development teams to ensure seamless implementation and technical feasibility of design changes and experiments.

• Analyze experiment outcomes, interpret key performance indicators (KPIs) related to user acquisition, activation, and retention, and communicate findings and recommendations to stakeholders.

• Design, document, and maintain a robust and scalable design system within Figma, ensuring consistency, reusability, and efficiency for rapid prototyping and ongoing experimentation.

• Explore and integrate emerging AI design tools and methodologies into the existing design workflow to enhance productivity, automate repetitive tasks, and unlock new creative possibilities.

• Facilitate knowledge sharing sessions and contribute to building a strong culture of experimentation, data literacy, and continuous learning within the broader product and marketing teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and tactical execution within a growth-oriented environment. The emphasis on "scalable design systems and workflows for rapid iteration" and "using AI in design work" suggests a need for operational efficiency and a proactive approach to adopting new technologies to improve GTM processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Marketing, or a related field, or equivalent practical experience, is highly beneficial for understanding design principles and user psychology.

Experience: 5-10 years of progressive experience in product design, growth design, or web design, with a demonstrable track record of driving measurable improvements in user acquisition, conversion rates, and engagement metrics.

Required Skills:

• Proven experience in product, growth, or web design with a strong portfolio showcasing measurable impact on conversion or engagement metrics.

• Deep understanding of Conversion Rate Optimization (CRO) principles and methodologies.

• Expertise in translating research insights, behavioral data, and analytics into clear, testable design hypotheses.

• Strong proficiency in Figma, including advanced use of components, variables, and comprehensive design system management.

• Familiarity with experimentation platforms and analytics tools such as Hotjar, Neurons, Clarity, or similar for user behavior analysis and A/B testing.

• Excellent UI design skills with a keen eye for visual detail, aesthetics, and polish.

• Ability to clearly present hypotheses, design rationale, and test outcomes to diverse stakeholders, including non-design audiences.

• Curiosity about user behavior and a data-informed mindset that effectively blends creative problem-solving with analytical rigor. Preferred Skills:

• Experience in the privacy-tech or SaaS industry, understanding unique user acquisition and retention challenges.

• Proficiency with AI design tools and demonstrable ability to integrate them with production-ready design systems and workflows for accelerated iteration.

• Experience collaborating within Agile/Scrum development environments.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to better inform design feasibility.

• Experience in building and scaling design systems across multiple products or teams.

📝 Enhancement Note: The requirement for a "strong portfolio showing measurable impact on conversion or engagement metrics" is critical. Candidates should prepare case studies that clearly articulate the problem, their design process, the implemented solution, and, most importantly, the quantifiable results achieved through A/B testing or other experimentation. The emphasis on AI design tools suggests a forward-looking requirement, and candidates with prior experience or a strong demonstrable interest in this area will have an advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating significant contributions to product growth, conversion rate optimization, or user acquisition initiatives.

• Each case study must clearly outline the business problem or opportunity, the design hypothesis, the specific design solutions implemented, the experimentation methodology (e.g., A/B testing details), and the quantifiable impact on key metrics (e.g., conversion rate uplift, engagement increase).

• Evidence of experience working with design systems, including examples of component creation, usage, and the benefits derived from system standardization.

• Demonstrations of how user research, analytics, and behavioral data were leveraged to inform design decisions and drive experimentation.

• Examples showcasing proficiency with Figma, including complex component structures, variables, and design system management. Process Documentation:

• Examples of documented design workflows, particularly those focused on rapid iteration, experimentation, and cross-functional collaboration with marketing and analytics.

• Showcases how design processes were adapted or created to facilitate efficient A/B testing and analysis of results.

• Documentation or descriptions of how design systems were implemented and maintained to ensure scalability and consistency across multiple experiments or product areas.

• Evidence of establishing or contributing to structured processes for evaluating and integrating AI tools into the design workflow.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary tool for demonstrating impact. Operations candidates should focus on showcasing their ability to connect design work directly to business outcomes and operational efficiency. This means articulating not just the "what" but the "how" and "why" behind their design decisions, backed by data and clear process documentation.

💵 Compensation & Benefits

Salary Range: 4500 - 5500 Eur/month (Gross)

Benefits:

• Professional Development: Dedicated time for learning, access to conferences, online learning platforms, and a budget for books to support continuous professional growth.

• Health & Wellness: Comprehensive well-being support including online workouts, a physical coach, health insurance, and regular mental health check-ins.

• Work Tools: Freedom to choose and utilize the technical equipment and tools necessary for optimal performance.

• Company Culture & Community: Opportunities to connect through yearly workations, regular Friday get-togethers, team-building events, and company-wide celebrations.

• Work-Life Balance: Encouragement to work from the office with flexibility for up to two remote days per week. Additionally, a Work From Anywhere (WFA) policy is in place, allowing for remote work from various global locations.

• Additional Leave: Increased vacation days based on tenure with the company.

• Company Perks: Premium Surfshark accounts for personal use and sharing with family and friends.

Working Hours: Standard 40 hours per week, with flexibility offered through hybrid and WFA policies.

📝 Enhancement Note: The salary range provided is in Euros gross per month. For Vilnius, Lithuania, this range is competitive for a Senior Web Designer with significant experience in CRO and growth operations. The benefits package is robust, emphasizing professional development, employee well-being, and work-life balance, which are attractive to operations professionals seeking a supportive and growth-oriented environment. The hybrid model with WFA offers significant flexibility, appealing to those who value autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Privacy-Tech / Cybersecurity. Surfshark operates in the competitive digital privacy and security market, with Incogni focusing on data privacy management. This industry demands innovation, a strong user-centric approach, and continuous adaptation to evolving threats and user needs.

Company Size: Surfshark is a growing mid-sized company, likely employing several hundred to a few thousand individuals globally. This size typically allows for a balance between established processes and agility, offering opportunities for significant individual impact without being lost in a large corporate structure.

Founded: Surfshark was founded in 2018. Its relatively recent founding suggests a dynamic, fast-paced environment with a culture that is still evolving, often characterized by entrepreneurial spirit and a willingness to experiment with new strategies and technologies.

Team Structure:

• The role is within the "Experience Design team," which likely comprises UX/UI designers, product designers, and potentially researchers focused on improving user journeys.

• This design team collaborates closely with dedicated Growth Marketing, Product Management, Data Analytics, and Engineering teams, forming cross-functional pods or squads focused on specific product areas or growth initiatives.

• Reporting likely goes up through a Head of Design or similar leadership role within the product organization, with direct operational collaboration extending across multiple departments. Methodology:

• Data-Driven Experimentation: A core methodology involves continuous A/B testing and experimentation, driven by data analytics and user research insights to optimize conversion funnels and user acquisition.

• Agile Development: Likely employs agile methodologies for product development and design iteration, enabling rapid prototyping, feedback loops, and iterative improvements.

• Design Thinking & User-Centricity: Emphasizes understanding user needs and behaviors to inform design decisions, ensuring that solutions are both effective and user-friendly.

• AI Integration: A proactive approach to exploring and integrating AI tools to enhance design efficiency, automate tasks, and accelerate the pace of innovation.

Company Website: https://surfshark.com/

📝 Enhancement Note: The company's focus on privacy and security, coupled with its growth trajectory, suggests an environment that values innovation, user trust, and performance. For an operations-minded designer, this means opportunities to directly influence user acquisition and retention through data-backed design choices, contributing significantly to the company's GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, signifying a role that requires significant autonomy, strategic thinking, and the ability to mentor junior team members. The focus on leading design initiatives, translating complex data into actionable strategies, and driving measurable impact places this role at a critical junction for career progression within the design and operations field. It bridges the gap between pure design execution and strategic growth operations.

Reporting Structure: The Senior Web Designer will likely report to a Head of Design, Design Lead, or Product Lead. However, their day-to-day work involves deep collaboration and reporting on experiment outcomes to cross-functional teams, including Growth Marketing Managers, Product Managers, and Data Analysts, effectively making them a key player in the GTM operations.

Operations Impact: This role has a direct and measurable impact on Incogni's revenue and growth objectives. By optimizing conversion funnels, improving user acquisition rates, and enhancing user activation through data-informed design, the Senior Web Designer directly contributes to the company's top-line growth and customer base expansion. Their work is crucial for the efficiency and effectiveness of the company's customer acquisition engine.

Growth Opportunities:

• Specialization: Deepen expertise in Growth Design, Conversion Rate Optimization (CRO), and AI-driven design methodologies.

• Leadership: Potential to move into a Lead Product Designer, Design Manager, or Head of Growth Design role, with respons