Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Web Hosting Canada (WHC)

Location: Hybrid (Montreal, QC, CA)

Job Type: Full-Time, Salaried

Category: Marketing Operations / Creative Operations

Date Posted: August 1, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• This is a hybrid role blending senior-level digital design expertise with AI-enabled creative systems to accelerate marketing campaign execution.

• The position focuses on designing high-performing digital assets, including landing pages, campaign visuals, and paid ad creative, directly impacting conversion rates.

• A key aspect is the development of repeatable workflows, AI-driven processes, and templates to enhance team output and speed up campaign deployment.

• The role requires direct hands-on experience with WordPress for landing page creation and a strong understanding of performance data, A/B testing, and user feedback for continuous iteration and improvement.

📝 Enhancement Note: While the title is "Senior Web Designer," the responsibilities and required skills clearly indicate a role within Marketing Operations or Creative Operations, specifically focused on the efficient execution and optimization of digital marketing campaigns through design and technology. The emphasis on AI, automation, and performance data integration points towards a GTM (Go-To-Market) enablement function.

📈 Primary Responsibilities

• Design and develop visually compelling, conversion-focused landing pages, digital assets, and campaign creatives for various marketing channels.

• Own and evolve WHC's visual identity across all digital marketing touchpoints, ensuring brand consistency and adherence to established guidelines.

• Leverage creative AI tools (image/video generation, design copilots) and automation techniques to accelerate the design and production process.

• Build and maintain reusable design systems, templates, components, and automated workflows to multiply the team's creative output and efficiency.

• Directly implement and publish landing pages within WordPress, utilizing Gutenberg, Elementor, or similar page-building tools.

• Translate marketing briefs and concepts into complete sets of on-brand variations and campaign assets, minimizing handoffs between teams.

• Utilize HTML, CSS, and basic JavaScript for implementing responsive, accessible, and performant web designs, ensuring alignment with SEO best practices.

• Continuously iterate on designs and campaign elements based on performance data, user feedback, heatmaps, A/B test results, and campaign analytics.

• Proactively identify and implement improvements that enhance creative quality, campaign performance, brand consistency, or execution speed.

• Collaborate closely with Marketing, Content, Product, and Development teams to ensure rapid launches and continuous optimization of digital initiatives.

📝 Enhancement Note: Responsibilities are framed to highlight the blend of creative execution and operational efficiency, emphasizing the "multiplier" effect of AI and systems. The focus is on ownership from concept to implementation and the iterative improvement based on data, aligning with Go-To-Market operations principles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, Marketing, or a related field is typically expected for a senior-level role.

Experience: 5+ years of professional experience in web design, digital design, graphic design, or a closely related field, with a strong emphasis on performance-driven creative.

Required Skills:

• Proven expertise in designing high-performing digital assets, landing pages, and campaign visuals.

• Advanced proficiency in professional design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, etc.), or comparable software.

• Hands-on experience designing, building, and publishing web pages directly within WordPress (Gutenberg, Elementor, or similar).

• Demonstrated ability to effectively utilize AI tools, automation, templates, and repeatable workflows to enhance creative output and execution speed.

• Solid working knowledge of HTML and CSS for web implementation.

• Strong understanding of UX fundamentals, responsive design principles, web accessibility standards, web performance optimization, and SEO basics.

• A performance-oriented mindset with a focus on conversion rates and measurable campaign results.

• Excellent communication skills in both English and French, enabling effective collaboration and stakeholder management.

• Demonstrated autonomy, sound judgment, curiosity, and a proactive bias towards shipping, testing, and improving creative work. Preferred Skills:

• Basic JavaScript knowledge for enhancing web designs and interactions.

• Experience with web hosting, SaaS, e-commerce, or other technology-related environments.

• Familiarity with analytics platforms like Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Experience with A/B testing tools, heatmap analysis, or user behavior tracking.

• Motion design or video editing capabilities.

• Experience in high-volume creative production within fast-paced growth, startup, e-commerce, or campaign-driven settings.

📝 Enhancement Note: The "Required Skills" section consolidates and clarifies the essential technical and soft skills mentioned in the job description. "Preferred Skills" are added based on common industry expectations for roles involving performance analysis and advanced creative execution. The emphasis on AI and performance aligns with modern GTM operations needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory and must showcase a range of work including:

  • High-performing web designs and landing pages with a clear focus on conversion optimization.
  • Digital campaign assets and creative work demonstrating brand consistency and effectiveness.
  • Examples of applying AI tools, automation, or repeatable workflows to improve creative output or execution speed.
  • Case studies or examples illustrating how performance data, A/B testing, or user feedback influenced design iterations and improvements.
  • Demonstrations of direct WordPress implementation or customization.

• The portfolio should clearly articulate the role played in each project, the challenges faced, the solutions implemented, and the measurable impact or results achieved. Process Documentation:

• While not explicitly a documentation role, the candidate is expected to create reusable workflows, prompts, templates, and components.

• This implies an ability to document the processes used for creating these assets, making them easily transferable and scalable for the team.

• The candidate should be prepared to explain their system-building methodology during the interview process.

📝 Enhancement Note: This section emphasizes the critical need for a portfolio that not only displays design skills but also demonstrates the candidate's ability to build efficient systems and drive performance, aligning with the operational aspects of the role. The "Process Documentation" aspect is inferred from the responsibility to "Build reusable workflows, prompts, templates, and automations."

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Web Designer with 5+ years of experience in Montreal, QC, Canada, a competitive salary range is estimated to be between CAD $75,000 and CAD $105,000 annually. This range accounts for the hybrid work model, the blend of design and operational responsibilities, and the specialized skills in AI and WordPress implementation.

Benefits:

• Competitive compensation package.

• Flexible hybrid work model, offering a balance between in-office collaboration and remote work.

• Access to comprehensive training and mentorship programs.

• Opportunities for career development and advancement within the organization.

• Active social club with frequent gatherings and events.

• Well-stocked office kitchen and recreational game room (ping-pong, foosball, Nintendo, etc.).

• Certified Great Place to Work® environment.

Working Hours: The role is full-time, likely structured around a standard 40-hour work week, with flexibility offered through the hybrid model.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a senior-level design role with specialized operational responsibilities in a major Canadian city. It includes a justification for the range and the methodology used, considering the hybrid aspect and the blend of creative and technical skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Web Hosting and Domain Services. WHC operates within the competitive technology and internet infrastructure sector, providing essential services for businesses and individuals to establish an online presence.

Company Size: While not specified, the mention of a "Marketing & Communications Manager," "Product, and Development teams," and being "Certified a Great Place to Work® for five years running" suggests a medium-sized company that values employee experience and has established departmental structures.

Founded: 2003. With over two decades of operation, WHC has a stable history and established presence in the Canadian market.

Team Structure:

• The role reports to the Marketing & Communications Manager, indicating a structured marketing department.

• Collaboration is expected with Content, Product, and Development teams, suggesting cross-functional integration is key.

• The emphasis on "team output" and "reducing handoffs" points to a culture that values efficiency and shared goals. Methodology:

• Data-driven decision-making is expected, with a focus on performance data, A/B testing, and user feedback for design iteration.

• A blend of creative judgment and system-driven efficiency is core to the role's methodology.

• The company promotes a culture of continuous improvement and proactive identification of enhancements.

Company Website: WHC.ca

📝 Enhancement Note: The company context is inferred from the job description's tone, the mention of specific teams, and the "Great Place to Work®" certification. This helps paint a picture of the work environment and operational priorities.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior specialist, expected to lead design initiatives, build systems, and drive performance improvements independently. It sits within the creative and marketing operations function, bridging the gap between creative execution and GTM strategy.

Reporting Structure: Reports directly to the Marketing & Communications Manager. This implies a clear line of communication and a degree of autonomy within the marketing department.

Operations Impact: The role has a direct impact on the company's online presence, conversion rates, and marketing campaign effectiveness. By optimizing designs and streamlining campaign execution, this role directly contributes to lead generation, customer acquisition, and revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative systems, advanced WordPress development for marketing, and conversion rate optimization (CRO).

• Leadership: Potential to lead design projects, mentor junior designers, or evolve into a Creative Operations Lead role as the team or company grows.

• Skill Expansion: Opportunity to gain deeper insights into performance marketing, SEO, and user experience research through cross-functional collaboration and data analysis.

• Industry Exposure: Gain valuable experience in the web hosting and SaaS industry, understanding the unique GTM challenges and opportunities within this sector.

📝 Enhancement Note: This analysis frames the role not just as a design position but as a strategic operations function with clear paths for growth tied to the unique blend of skills required. The emphasis is on how the role contributes to broader business objectives.

🌐 Work Environment

Office Type: Hybrid model, with a physical office located in Little Italy, Montreal. The office is described as bright, renovated, and equipped with amenities like a fully stocked kitchen and a game room.

Office Location(s): Montreal, QC, Canada. The specific location in Little Italy suggests a vibrant, accessible urban setting.

Workspace Context:

• Collaborative Environment: The hybrid model and mention of cross-functional teams suggest a balance between focused individual work and collaborative sessions. The office amenities (game room, stocked kitchen) foster a positive and engaging in-office experience.

• Operations Tools & Technology: Access to professional design software (Figma, Adobe Suite), WordPress CMS, and potentially AI tools and analytics platforms. The role is expected to build and leverage systems within this tech stack.

• Team Interaction: Regular interaction with the Marketing & Communications Manager, as well as members of the Content, Product, and Development teams, facilitating knowledge sharing and project alignment.

Work Schedule: Full-time, with a hybrid arrangement allowing for flexibility. This structure supports focused design work and in-person collaboration as needed.

📝 Enhancement Note: The description highlights the tangible aspects of the work environment, linking them to the operational needs of a hybrid role and the company's culture.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's core requirements.

2. Portfolio Presentation & Technical Interview: A crucial stage where candidates present their portfolio, discussing specific projects, design process, system-building efforts, and how they've used data and AI. Expect questions on WordPress implementation, HTML/CSS, and performance-driven design.

3. Cross-Functional Interviews: Meetings with the Marketing & Communications Manager and potentially members of the Product or Development teams to assess collaboration style, problem-solving abilities, and cultural fit.

4. Final Interview: May involve senior leadership to discuss strategic alignment and overall fit with WHC's vision.

Portfolio Review Tips:

• Show, Don't Just Tell: Select projects that best demonstrate your ability to design for conversion, build efficient workflows (especially with AI), and implement directly in WordPress.

• Quantify Impact: For each project, highlight specific metrics, A/B test results, or performance improvements achieved. Clearly state your contribution.

• Explain Your Process: Be ready to walk through your design thinking, your system-building methodology (e.g., how you created templates or AI prompts), and how you integrated performance data.

• Highlight AI & Efficiency: Explicitly showcase examples where you used AI tools or automation to speed up delivery or improve creative output.

• WordPress Proficiency: Be prepared to discuss your experience with WordPress page builders and custom implementations.

Challenge Preparation:

• Expect a practical design challenge or a scenario-based question related to creating campaign assets or a landing page quickly, potentially incorporating AI.

• Prepare to articulate how you would approach a campaign brief, optimize existing designs based on data, or build a reusable component.

• Practice explaining technical concepts (HTML/CSS, responsive design, SEO) clearly and concisely.

📝 Enhancement Note: This section provides actionable advice tailored to a role that emphasizes both design craft and operational efficiency, with a strong focus on portfolio content and interview strategy. The inclusion of AI and WordPress specifics is key.

🛠 Tools & Technology Stack

Primary Tools:

• Design: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

• CMS: WordPress (Gutenberg, Elementor, or similar page builders).

• AI & Automation: Creative AI tools (e.g., Midjourney, DALL-E, design copilots), workflow automation tools (potential).

Analytics & Reporting:

• Google Analytics 4 (GA4) (Preferred)

• Google Tag Manager (GTM) (Preferred)

• Heatmap and user behavior analysis tools (e.g., Hotjar, Crazy Egg) (Preferred)

• A/B testing platforms (e.g., Google Optimize, Optimizely) (Preferred) CRM & Automation:

• While not explicitly mentioned, understanding how marketing assets integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is beneficial. Web Technologies:

• HTML5, CSS3 (including preprocessors like Sass/LESS if applicable)

• Basic JavaScript

📝 Enhancement Note: This section lists the core tools and technologies mentioned or implied in the job description, categorizing them for clarity and indicating their importance.

👥 Team Culture & Values

Operations Values:

• Impact & Performance: A strong emphasis on creating work that not only looks good but also performs well, driving conversions and business growth.

• Efficiency & Speed: A drive to deliver high-quality creative assets and campaigns quickly by leveraging systems, automation, and AI.

• Collaboration: A belief in working closely with cross-functional teams to achieve shared goals and streamline processes.

• Continuous Improvement: A culture of learning, testing, and iterating based on data and feedback to constantly enhance creative output and operational effectiveness.

• Innovation: Openness to exploring and adopting new technologies, particularly AI, to gain a competitive edge.

Collaboration Style:

• Cross-functional Integration: Expected to work seamlessly with Marketing, Content, Product, and Development teams, minimizing silos and handoffs.

• Proactive Communication: Engaging stakeholders early and often to ensure alignment on briefs, designs, and campaign strategies.

• Feedback-Driven: Open to receiving and acting upon feedback from performance data, user insights, and team members to refine designs and processes.

📝 Enhancement Note: This section extrapolates the company's values and collaboration style from the job description's emphasis on impact, efficiency, AI, and cross-functional teamwork, framing them through an operations lens.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be to maintain high design quality and brand consistency while significantly increasing the speed of campaign execution using AI and automation.

• Adoption of New Technologies: Effectively integrating and leveraging emerging AI tools requires continuous learning and adaptation, potentially overcoming initial skepticism or technical hurdles.

• Performance Optimization: Consistently translating design efforts into measurable improvements in conversion rates and campaign ROI requires a deep understanding of analytics and testing methodologies.

• High-Volume Output: Meeting the demand for creative assets in a fast-paced environment while maintaining meticulous attention to detail and brand standards.

Learning & Development Opportunities:

• AI & Automation Mastery: Become an expert in leveraging AI for creative production and workflow automation, a highly sought-after skill.

• Performance Marketing Acumen: Develop a deeper understanding of conversion rate optimization (CRO), A/B testing, and analytics to directly impact business results.

• Technical Skill Enhancement: Further develop front-end implementation skills (HTML, CSS, JavaScript) within the WordPress ecosystem.

• System Design: Gain experience in building and scaling design systems and repeatable creative processes that benefit an entire marketing team.

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the unique demands of a role that combines creative execution with operational efficiency and technology adoption.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI or automation to significantly speed up your creative process. What was the outcome?"

• "Walk us through a campaign you designed that was specifically optimized for conversion. What were the key design decisions and how did you measure success?"

• "How do you approach building reusable design templates or workflows? Can you give an example of a system you've created and its impact?"

• "How would you use performance data (e.g., from GA4 or A/B tests) to iterate on an existing landing page design?"

• "Describe your experience designing and building pages directly in WordPress. What are the advantages and limitations of this approach?" Company & Culture Questions:

• "What excites you about Web Hosting Canada and our mission to help Canadians succeed online?"

• "How do you see your role contributing to WHC's growth objectives?"

• "Describe your preferred collaboration style when working with marketing, product, and development teams."

• "How do you stay current with the latest design trends and AI technologies?" Portfolio Presentation Strategy:

• Focus on Impact: Structure your presentation around projects that clearly demonstrate your ability to drive results (conversions, speed, efficiency).

• Highlight Systems Thinking: Dedicate time to explaining any systems, templates, or AI-driven processes you've developed. Show the "before and after" of implementing these efficiencies.

• Demonstrate WordPress Skills: Be ready to show examples of pages you built directly in WordPress and discuss your approach to customization and implementation.

• Quantify Everything: Use numbers and data points to back up your claims about performance improvements and efficiency gains.

• Tell a Story: For each key project, frame it as a problem, your solution, and the measurable outcome.

📝 Enhancement Note: Interview preparation is tailored to the specific requirements of this role, emphasizing the integration of design, AI, WordPress, and performance metrics, as well as the candidate's ability to articulate their operational contributions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate your expertise in conversion-focused design, direct WordPress implementation, and the application of AI or automation for efficiency. Prepare specific case studies highlighting performance metrics and system-building efforts.

• Resume Optimization: Tailor your resume to highlight keywords such as "Web Design," "Digital Design," "WordPress," "Figma," "AI Tools," "Conversion Optimization," "Landing Page Design," "HTML/CSS," and "Performance Marketing." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, your approach to building efficient creative workflows, and how you leverage performance data. Be ready to present your portfolio and discuss specific examples of your work.

• Company Research: Familiarize yourself with Web Hosting Canada (WHC), their services, their market position, and their company culture as highlighted in the job description (e.g., "Great Place to Work®" status, focus on Canadian success). Understand their online presence and marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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