Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: DotYeti Design

Location: Manila, Metro Manila, Philippines

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: May 21, 2026

Experience Level: Mid to Senior Level (Estimated 5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design strategy and execution for high-impact web and application interfaces, focusing on user experience and conversion optimization.

• Develop visually compelling digital assets, including landing pages, email marketing templates, and app UI elements, to enhance customer engagement and growth.

• Provide expert guidance on design best practices, UX/UI principles, and conversion-focused strategies for digital campaigns.

• Collaborate closely with sales, marketing, and development teams to ensure seamless integration of design into Go-To-Market strategies and product development lifecycles.

• Drive iterative design processes, incorporating feedback to maintain design quality and achieve business objectives.

📝 Enhancement Note: While the title is "Senior Web Designer," the responsibilities and required skills strongly indicate a role that bridges design leadership with strategic Go-To-Market (GTM) and revenue enablement functions. The emphasis on conversion optimization, email marketing design for campaigns, and collaboration with sales and marketing teams suggests this role will significantly influence lead generation and customer acquisition efforts, aligning it with GTM operations principles.

📈 Primary Responsibilities

• Spearhead the conceptualization and design of innovative web and app interfaces, ensuring alignment with strategic business goals and user-centric principles.

• Craft high-converting landing pages, engaging email marketing templates, and persuasive digital graphics that support lead generation and customer acquisition campaigns.

• Offer strategic design direction, advising on UX/UI best practices, A/B testing methodologies for design elements, and conversion rate optimization (CRO) strategies.

• Articulate and present design concepts, strategies, and rationale to internal stakeholders, sales teams, and potentially clients, ensuring buy-in and alignment.

• Manage the iterative design process, incorporating feedback from cross-functional teams and stakeholders to refine designs and maximize their effectiveness.

• Facilitate seamless execution by closely partnering with development, marketing, and publishing teams, ensuring design integrity from concept to deployment.

• Contribute to the development and refinement of brand guidelines and design systems to ensure consistency across all digital touchpoints.

• Support diverse client needs, including MSMEs and large enterprises, by adapting design solutions to various business contexts and objectives.

📝 Enhancement Note: The responsibilities highlight a strategic role that goes beyond standard UI/UX design. The emphasis on "conversion-focused design," "strategic guidance," and collaboration with "sales and marketing teams" points to a need for the candidate to understand how design directly impacts revenue generation and GTM effectiveness. This requires a proactive approach to design strategy, not just execution.

🎓 Skills & Qualifications

Education:

Experience:

• Extensive professional experience (estimated 5-10 years) in web design, app design, and digital marketing asset creation.

• Proven track record of designing high-converting landing pages, email marketing campaigns, and user interfaces.

Required Skills:

• Design Software Proficiency: Expert-level command of industry-standard design tools, including Figma, Adobe Illustrator, and Adobe Photoshop.

• UX/UI Design Expertise: Deep understanding of user experience principles, user interface design patterns, and information architecture.

• Conversion Optimization: Strong grasp of conversion rate optimization (CRO) strategies and their application in web and email design.

• Email Marketing Design: Comprehensive knowledge of email marketing design best practices, including responsive layouts, deliverability considerations, and campaign performance analysis.

• Visual Aesthetics & Typography: A keen eye for visual design, including color theory, layout composition, and effective typography.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

• Time Management: Strong organizational and time management skills to handle multiple projects and meet deadlines efficiently.

• EST Working Hours Alignment: Ability to consistently work during Eastern Standard Time (EST) business hours.

Preferred Skills:

• HTML/CSS for Email: Familiarity or proficiency with HTML/CSS for the customization and troubleshooting of email templates.

• Startup/Agency Experience: Prior experience in a startup or design agency environment, demonstrating adaptability and a broad range of client exposure.

• Client Design Handling: Experience designing for a diverse clientele, including Small and Medium-sized Businesses (MSMEs) and large enterprises.

• Illustration Skills: Ability to create custom illustrations for digital assets.

• Web Analytics: Basic understanding of web analytics tools to inform design decisions.

📝 Enhancement Note: The "EST working hours" requirement is critical and implies a need for strong asynchronous communication skills and a proactive approach to collaboration across time zones. The preference for HTML/CSS for email indicates a desire for a designer who understands the technical constraints and possibilities of email platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of relevant projects, including:
  • High-converting landing page designs with clear explanations of design choices and impact.
  • Sophisticated email marketing templates, highlighting responsive design and campaign effectiveness.
  • User interface (UI) designs for web and mobile applications, demonstrating UX/UI principles.
  • Examples of graphic design and illustration work that align with brand aesthetics.

Process Documentation:

• Demonstrate a clear and repeatable design process within your portfolio, outlining phases such as:
  • Discovery & Research: How you gather requirements, understand target audiences, and conduct competitive analysis.
  • Ideation & Wireframing: Methods for brainstorming concepts and creating low-fidelity layouts.
  • Prototyping & User Testing: Experience with creating interactive prototypes and incorporating user feedback.
  • Visual Design & Iteration: The process of applying visual elements and refining designs based on feedback and performance data.
  • Handoff & Collaboration: How you prepare assets and collaborate with development teams for seamless implementation.

📝 Enhancement Note: For a Senior role, especially one with GTM implications, the portfolio must showcase not just aesthetic skill but also strategic thinking and a results-oriented approach. Candidates should be prepared to articulate how their design decisions directly contributed to business objectives like lead generation or customer conversion.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from any location.

• Paid Time Off (PTO): Generous allocation of paid leave days for rest and personal time.

• Mental Health Leave: Dedicated leave days to support employee well-being and mental health.

• Comprehensive Health Coverage: Medical insurance benefits to ensure access to healthcare services.

• Equipment Allowance: Financial support provided to equip a home office setup with necessary tools and technology.

• Competitive Compensation: A competitive base salary with potential for yearly and surprise salary increases, indicating a performance-driven reward system.

• Professional Growth Opportunities: Access to learning and development initiatives within a collaborative team environment.

Working Hours:

• Standard full-time commitment (40 hours per week).

• Crucially, the role requires the ability to work during Eastern Standard Time (EST) working hours. This implies a need for flexibility and strong self-management to align with a different time zone's business operations.

📝 Enhancement Note: The "EST working hours" requirement is a significant factor that often commands a higher salary or specific compensation adjustments due to the inconvenience and potential impact on work-life balance. The salary estimation considers this factor, local market rates for skilled professionals in the Philippines, and the competitive nature of remote tech roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Design Services / Technology / Marketing Solutions

Company Size: DotYeti Design appears to be a growing company, likely falling into the small to medium-sized business (SMB) category based on typical startup and agency growth trajectories. This size often fosters a dynamic, agile, and collaborative environment where individual contributions are highly visible and impactful.

Founded: Information not provided, but the company's focus on modern web and app design suggests a relatively recent establishment or a strong commitment to staying current with industry trends.

Team Structure:

• The Senior Web Designer will be part of a cross-functional team that includes design, sales, and marketing. This suggests a collaborative structure where design is integrated early in Go-To-Market (GTM) strategy development, not just an afterthought.

• The role implies collaboration with design leadership, marketing campaign managers, sales enablement professionals, and potentially product managers.

Methodology:

• Data-Driven Design: Emphasis on "conversion-focused design" and "UX/UI optimization" indicates a data-driven approach, where design decisions are informed by analytics, user behavior, and performance metrics.

• Agile & Iterative Processes: The mention of "implement feedback and iterate on designs" points to an agile methodology, allowing for quick adjustments and continuous improvement.

• Collaborative Workflows: Close work with development, marketing, and publishing teams suggests a workflow that prioritizes communication and shared understanding to ensure seamless execution of design projects.

Company Website: DotYeti Design (URL not provided, but inferred from domain_derived: dotyeti.com)

📝 Enhancement Note: The company's focus on "design, sales, and marketing teams" collaboration is a strong indicator of a GTM-centric culture. This means the design team is expected to contribute directly to revenue generation and customer acquisition efforts, making this role critical for overall business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a need for significant experience, a strong portfolio, and the ability to work independently and provide leadership in design strategy. It's a position that requires not just execution but also strategic input and mentorship potential.

Reporting Structure: The Senior Web Designer will likely report to a Design Manager, Head of Design, or potentially a GTM Operations Lead, depending on how the design function is integrated within DotYeti's structure. Collaboration will be key with Sales, Marketing, and Development teams.

Operations Impact: The Senior Web Designer's impact on operations is direct and significant. By creating high-converting landing pages and email campaigns, they directly influence lead generation, customer acquisition, and ultimately, revenue. Their work in optimizing UX/UI also contributes to customer satisfaction and retention, key operational metrics.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Art Director role, managing a team and setting design strategy for the company.

• Specialization: Opportunity to deepen expertise in specific areas like CRO, email marketing design, or product design within a growing company.

• Cross-functional Expertise: Develop a strong understanding of sales and marketing operations, enabling a transition into GTM strategy or operations roles if desired.

• Client Management: With experience handling diverse clients, there's potential to move into client-facing roles or account management within a design agency context.

• Skill Development: Continuous learning encouraged through collaboration with talented teams and potentially access to professional development resources.

📝 Enhancement Note: The "Senior" title and the emphasis on strategic contribution suggest this role is a stepping stone for individuals aiming for leadership positions within design, marketing operations, or GTM strategy. The requirement to work EST hours also signals a global talent search, offering exposure to international business practices.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where employees work from their own home offices.

Office Location(s): While the job is remote, the primary hiring location is Manila, Metro Manila, Philippines. This suggests the company has a presence or administrative base there, even if the employees are distributed. The EST working hours requirement means candidates from other time zones might be considered if they can reliably adhere to EST schedules.

Workspace Context:

• Autonomy & Flexibility: Employees are expected to manage their own workspace and schedule, provided they meet the core working hours and deliver results.

• Digital Collaboration: The primary mode of interaction will be through digital tools (e.g., Slack, Zoom, project management software), emphasizing the need for strong online communication and collaboration skills.

• Equipment Support: The provision of an "Equipment Allowance" ensures that remote employees have the necessary tools and technology to perform their jobs effectively.

• Cross-functional Interaction: Opportunities to collaborate with a global or distributed team, enriching the work experience and exposing individuals to diverse perspectives.

Work Schedule:

• Full-time, 40 hours per week.

• The critical requirement is adherence to EST working hours. This means candidates must be prepared to work a schedule that aligns with the East Coast of North America, which will likely involve late nights or early mornings for someone based in Manila.

📝 Enhancement Note: The fully remote nature combined with specific EST working hours creates a unique work environment. Success in this role depends heavily on self-discipline, excellent time management, and proactive communication to bridge the geographical and temporal gaps.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: A screening call to assess basic qualifications, experience, and cultural fit. Expect questions about your background, interest in the role, and understanding of DotYeti's work.

• Assessment: A practical test or design challenge to evaluate your skills in Figma, Illustrator, Photoshop, and your ability to create conversion-focused designs. This might involve designing a landing page or an email template based on a brief.

• Final Interview: A more in-depth discussion, likely with senior team members or hiring managers, to delve deeper into your portfolio, strategic thinking, problem-solving abilities, and how you'd approach specific challenges at DotYeti. This is also where you can learn more about the team and company culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in web design, app design, landing pages, and email marketing, with a strong emphasis on conversion optimization.

• Showcase Process: For each project, clearly articulate your design process, the problem you were solving, your rationale for key design decisions, and the quantifiable results achieved. Use case study format.

• Highlight Impact: Quantify achievements wherever possible. Use metrics like conversion rate increases, engagement improvements, or user satisfaction scores.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly indicates the tools used (Figma, Illustrator, Photoshop) and your level of expertise.

• Tailor to DotYeti: If possible, research DotYeti's existing work and client base, and subtly tailor your presentation to align with their aesthetic and business goals.

• Prepare for EST Context: Be ready to discuss how you manage collaboration and deliver results within EST working hours, especially if you are not in that time zone.

Challenge Preparation:

• Design Brief Analysis: Practice dissecting design briefs quickly to identify key objectives, target audiences, and constraints.

• Rapid Prototyping: Be prepared for tasks that require quick ideation and the creation of low-fidelity or high-fidelity mockups under time pressure.

• Conversion-Focused Solutions: Frame your solutions around driving conversions and achieving business outcomes, not just aesthetic appeal.

• Tool Fluency: Ensure you are highly proficient in Figma, Illustrator, and Photoshop for quick execution during assessments.

• Communication Clarity: Practice presenting your design thinking and solutions concisely and effectively, as if presenting to stakeholders or clients.

📝 Enhancement Note: The assessment stage is crucial. Candidates should prepare a "design challenge" portfolio or be ready to present specific case studies that directly address the requirements of conversion optimization and email marketing design. Demonstrating an understanding of working within EST hours will be a differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expect to use it extensively for wireframing, mockups, and interactive prototypes.

• Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and illustrations that require scalability and precision.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating detailed raster graphics for web and marketing assets.

Analytics & Reporting:

CRM & Automation:

• Email Marketing Platforms: Proficiency with or understanding of how designs integrate with platforms like Mailchimp, HubSpot, SendGrid, or similar is important for creating effective email templates.

• Project Management Tools: Experience with tools like Asana, Trello, Jira, or Monday.com is likely expected for managing tasks, tracking progress, and collaborating with teams.

📝 Enhancement Note: The explicit mention of Figma, Illustrator, and Photoshop underscores the technical requirements for this role. Candidates should be prepared to demonstrate mastery of these tools during the assessment phase. Understanding how design impacts CRM and marketing automation platforms is a significant plus.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental belief that design should prioritize the user's needs and experience to drive satisfaction and engagement.

• Data-Driven Decision Making: Valuing insights derived from analytics and user feedback to inform design choices and optimize performance.

• Collaboration & Communication: Fostering an environment where open communication, feedback exchange, and teamwork are paramount for achieving shared goals.

• Efficiency & Optimization: A commitment to finding streamlined processes and effective design solutions that maximize impact and minimize waste.

• Innovation & Adaptability: Embracing new design trends, technologies, and methodologies to continuously improve and stay ahead in a dynamic digital landscape.

Collaboration Style:

• Cross-Functional Integration: The role emphasizes working closely with sales, marketing, and development, suggesting a highly integrated collaboration style where design is a partner in GTM strategy.

• Feedback-Rich Environment: Expect a culture where constructive feedback is regularly exchanged to refine designs and processes.

• Shared Ownership: Team members likely share ownership of project success, contributing their expertise to achieve collective outcomes.

• Remote Collaboration Tools: Proficiency in using digital collaboration tools is essential for maintaining effective communication and teamwork in a distributed setting.

📝 Enhancement Note: The emphasis on collaboration with sales and marketing, alongside the remote EST working hours, suggests a culture that values proactive communication, clear documentation, and a results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Consistently working during EST hours while based in Manila presents a significant challenge, requiring strong self-discipline and potential adjustments to personal schedules.

• Remote Collaboration Nuances: Effectively communicating design intent, gathering feedback, and ensuring project alignment without direct face-to-face interaction requires advanced communication skills.

• Balancing Design Aesthetics with Conversion Goals: Successfully merging visually appealing design with the technical demands of conversion optimization and email deliverability can be complex.

• Managing Diverse Client Needs: Adapting design strategies and execution for a wide range of clients (MSMEs to large enterprises) requires flexibility and a broad understanding of different business contexts.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization through practical application and exposure to high-impact campaigns.

• Email Marketing Strategy: Gain insights into advanced email marketing strategies, A/B testing, and performance analytics.

• Product Design & UX: Enhance skills in user experience design, user research, and product development lifecycles.

• Cross-functional Acumen: Develop a stronger understanding of sales and marketing operations, potentially opening doors to GTM strategy or operations roles.

• Leadership Development: Opportunities to mentor junior designers and lead design initiatives as a senior member of the team.

📝 Enhancement Note: The primary challenge is managing the EST work hours from a distant time zone. Candidates should be prepared to articulate their strategies for managing this effectively. The growth opportunities lean towards specialization in revenue-driving design areas and potential leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly increased conversion rates. What was your process, and what were the key design elements that contributed to its success?" (Focus on quantifiable results and process.)

• "How do you approach designing email marketing campaigns to ensure high engagement and deliverability across different email clients and devices?" (Highlight understanding of responsive design, A/B testing, and technical considerations.)

• "Given that this role requires working EST hours from Manila, how will you proactively manage your schedule, communication, and collaboration with teams in a different time zone?" (Demonstrate self-management and proactive communication strategies.)

Company & Culture Questions:

• "What interests you about DotYeti Design, and how do you see your skills contributing to our mission of creating visually stunning and effective web/app designs?" (Research DotYeti's work and tailor your response.)

• "How do you stay updated on the latest design trends, UX/UI best practices, and conversion optimization techniques?" (Showcase continuous learning and passion for the field.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest, most relevant projects first. For each case study, follow a clear narrative: Problem -> Solution -> Results.

• Quantify Everything: For every project, present specific metrics (e.g., X% increase in conversion rate, Y% reduction in bounce rate, Z% improvement in click-through rate).

• Explain Your "Why": Clearly articulate the rationale behind your design decisions. How did user research, business goals, or conversion principles influence your choices?

• Demonstrate Tool Fluency: Be ready to briefly explain how you used Figma, Illustrator, or Photoshop to achieve specific design outcomes.

• Prepare for Live Design Tasks: Be ready for a live design assessment where you might need to create mockups or iterate on designs under time constraints. Practice using your primary design tools efficiently.

• Address the EST Requirement: Be prepared to discuss your experience, if any, working across significant time zone differences and how you ensure effective communication.

📝 Enhancement Note: The interview process will likely test both creative skills and operational awareness. Candidates should be ready to demonstrate not just design talent but also strategic thinking, problem-solving abilities, and a clear understanding of how design contributes to business objectives.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided job ad link.

• Customize your Resume: Tailor your resume to highlight experience in web design, app design, landing pages, email marketing, UX/UI optimization, and conversion rate optimization. Use keywords from the job description.

• Prepare a Powerful Portfolio: Curate your best work, focusing on case studies that demonstrate your design process, problem-solving skills, and quantifiable results. Ensure it's easily accessible online.

• Practice Design Assessments: Be ready for a practical design test. Familiarize yourself with Figma, Illustrator, and Photoshop for quick execution. Practice creating landing pages or email templates based on hypothetical briefs.

• Research DotYeti Design: Understand their current work, client base, and company values to tailor your application and interview responses effectively.

• Prepare for EST Working Hours: Be ready to discuss your ability and strategy for working within EST business hours.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.