Senior Visual Designer (w/m/d)

📍 Job Overview

Job Title: Senior Visual Designer (w/m/d)

Company: LIQID Investments GmbH

Location: Berlin, Germany

Job Type: Full-Time

Category: Visual Design / Brand Design / Digital Design

Date Posted: April 07, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (Remote work options available within Germany)

🚀 Role Summary

• Drive the evolution of LIQID's visual identity across all digital and physical touchpoints, ensuring a cohesive and high-caliber brand presence.

• Conceptualize and execute sophisticated visual designs for marketing campaigns, social media content, editorial pieces, and print materials.

• Develop and implement dynamic motion graphics and video assets, from intricate UI animations to engaging product demonstrations.

• Establish and maintain scalable visual systems, including comprehensive brand guidelines and reusable design components, to ensure efficiency and consistency.

• Foster a culture of creative excellence and continuous improvement within the Creative Studio, providing and receiving constructive feedback.

• Collaborate closely with cross-functional teams, including Product, Marketing, and Technology, to effectively integrate design within a regulated financial services environment.

📝 Enhancement Note: While the role is titled "Senior Visual Designer," the responsibilities and required experience level suggest a significant impact on brand strategy and visual system development, aligning with senior-level creative leadership. The integration of AI tools and the emphasis on developing scalable visual systems point towards a forward-thinking design role within a FinTech context.

📈 Primary Responsibilities

• Design high-quality visuals for a wide array of channels, including digital marketing campaigns, editorial content, social media platforms, and print collateral.

• Continuously evolve and refine LIQID's visual identity, ensuring the highest quality standards are maintained across all customer touchpoints.

• Conceptualize, design, and produce motion graphics for micro-interactions, animated UI states, social media assets, product demos, and short video formats.

• Develop comprehensive visual systems, including layouts, templates, motion approaches, brand assets, and reusable design components that promote scalability and efficiency.

• Set and uphold visual standards, elevate the creative output of the team, provide clear and constructive feedback, and actively contribute to the growth of the Creative Studio.

• Engage in close collaboration with Product, Marketing, and Technology departments to ensure design effectiveness within the financial sector's regulatory framework.

📝 Enhancement Note: The emphasis on "Design über alle Kanäle" and "Weiterentwicklung unserer Visual Identity" indicates a strategic role responsible for maintaining and growing the brand's visual equity. The mention of "visuelle Guidelines und wiederverwendbare Bausteine, die effizient skalieren" highlights a need for systemic thinking in design, crucial for operations within a growing FinTech company.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or a related field is typically expected for senior-level design roles.

Experience: A minimum of 5 years of professional experience in Visual Design, Brand Design, Digital Design, or a comparable creative field, preferably within a dynamic startup or fast-paced environment.

Required Skills:

• Demonstrated expertise in visual design principles and application across various media.

• Proven experience in developing and evolving brand visual identities.

• Strong proficiency in motion design tools such as Adobe After Effects, Jitter, or Rive.

• Competence in video editing for diverse formats and platforms.

• Solid understanding of print production processes, including formats, materials, color profiles, and print-ready file preparation.

• Experience integrating Artificial Intelligence (AI) tools creatively into design workflows for ideation, visualization, and analysis.

• Ability to design with clarity, intention, and a deep understanding of brand storytelling.

• Excellent aesthetic judgment and a keen eye for detail.

• Structured, self-sufficient work approach with end-to-end project ownership capabilities.

• Openness to feedback and a collaborative mindset.

Preferred Skills:

• Experience working within the FinTech or financial services industry.

• Familiarity with UI/UX design principles and their application in visual design.

• Experience developing and maintaining design systems.

• Experience in creating content for social media platforms and understanding their unique design requirements.

📝 Enhancement Note: The requirement for "5 Jahre Erfahrung" and the expectation of taking "Verantwortung end-to-end" and providing "klares, konstruktives Feedback" strongly suggest a senior-level individual contributor or a potential lead role within the Creative Studio. The explicit mention of AI integration indicates a need for candidates who are current with emerging design technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of visual design projects demonstrating expertise across digital campaigns, social media, editorial layouts, and print collateral.

• Include examples of brand identity development or evolution, highlighting strategic thinking and aesthetic refinement.

• Present case studies of motion design projects, detailing the conceptualization, execution, and impact of animations and video assets.

• Demonstrate the development of visual systems, brand assets, or reusable design components that emphasize scalability and efficiency.

Process Documentation:

• Evidence of developing and adhering to visual guidelines and brand standards.

• Examples of structured workflow for managing multiple design projects simultaneously, from concept to final delivery.

• Documentation of how feedback was incorporated and how design processes were iterated upon for improvement.

• Case studies that illustrate the application of AI tools within the design process and their contribution to efficiency or creative outcomes.

📝 Enhancement Note: For a Senior Visual Designer role, a portfolio is critical. The emphasis on "Visuelle Systeme," "Guidelines," and "wiederverwendbare Bausteine" implies that the company values systematic design approaches. The "AI als Werkzeug" requirement means portfolios should ideally showcase how AI was leveraged in the creative process, not just as a final output tool.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), location (Berlin, Germany), and the senior nature of the role within a FinTech company, a competitive annual gross salary range for a Senior Visual Designer in Berlin would typically fall between €55,000 and €75,000. This estimate is derived from industry benchmarks for senior design roles in major German tech hubs, considering the company's growth stage and the specialized skills required.

Benefits:

• Ownership & Impact: Significant influence on the visual identity of a leading European FinTech brand.

• Team Spirit: Integration into a diverse, international team with flat hierarchies and a collaborative culture.

• Flexibility: Flexible working models, adjustable working hours, and mobile working options to support work-life balance.

• Time Off: 28 days of annual leave, plus two additional days off on December 24th and 31st for festive breaks.

• Development: An annual development budget of €1,500 for personal and professional growth.

• Equipment: High-quality work equipment provided, including a MacBook, headphones, and a display.

• Financial Perks: Attractive conditions for LIQID investment strategies, a monthly lunch allowance, and exclusive discounts with various providers.

• Well-being: Access to regional organic products in the office, health initiatives, and a Health Assistance Program.

Working Hours: The standard working hours are typically 40 hours per week, with flexibility offered through various working models and mobile working arrangements.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Berlin and the specific requirements of this position. The benefits listed are directly extracted from the provided text, tailored to highlight aspects relevant to a creative professional seeking a supportive and growth-oriented environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), Wealth Management. LIQID operates at the intersection of finance and technology, providing exclusive investment access to high-net-worth individuals. This industry demands high levels of trust, security, and sophistication, which are reflected in the brand's visual presentation.

Company Size: LIQID is a fast-growing German FinTech, indicating a dynamic, potentially evolving organizational structure. With a significant managed asset volume, it suggests a company that has achieved substantial market traction and is likely scaling its operations and teams.

Founded: LIQID was founded with the mission to democratize access to investment strategies previously reserved for institutional investors. This entrepreneurial spirit likely permeates the company culture, encouraging innovation and proactive problem-solving.

Team Structure:

• The role is part of the "Creative Studio," suggesting a dedicated in-house creative team responsible for brand and design.

• Collaboration is highlighted with Product, Marketing, and Tech teams, indicating a cross-functional operational model where design is integrated early in product development and marketing initiatives.

Methodology:

• Design is approached with a clear vision, high aesthetic standards, and a focus on transforming complexity into clarity, particularly for digital products and investment strategies.

• The development of visual systems, brand assets, and guidelines points to a systematic and scalable approach to design execution.

• The integration of AI into the creative workflow suggests a commitment to leveraging modern technology for efficiency and innovation.

Company Website: https://www.liqid.de/

📝 Enhancement Note: The company's focus on FinTech and wealth management means design decisions must balance aesthetic appeal with the need for trust, clarity, and regulatory compliance. The "Creative Studio" structure implies a centralized design function that supports broader company goals.

📈 Career & Growth Analysis

Operations Career Level: Senior Visual Designer. This level implies a high degree of autonomy, strategic input, and expertise in visual design. The role is expected to not only execute designs but also to contribute to the strategic direction of the brand's visual identity and to mentor or guide junior designers.

Reporting Structure: The role reports into the Creative Studio, likely under a Head of Design or Creative Director, and collaborates closely with Product Managers, Marketing Leads, and Tech Leads. This structure allows for both focused creative development and broad cross-functional impact.

Operations Impact: The visual designer's work directly shapes the perception of LIQID's brand and products. High-quality, consistent visual design enhances user experience, builds trust with sophisticated clients, and supports marketing and sales efforts, thereby contributing to customer acquisition, retention, and overall business growth in the competitive FinTech landscape.

Growth Opportunities:

• Leadership Potential: Opportunity to take on more responsibility within the Creative Studio, potentially leading projects or mentoring junior designers, paving the way for a Lead Visual Designer or Art Director role.

• Skill Specialization: Deepen expertise in motion design, AI-driven creative processes, or brand system development.

• Cross-Functional Experience: Gain deeper insights into product development, marketing strategy, and technology implementation within the FinTech sector.

• Industry Exposure: Contribute to the visual narrative of a rapidly growing European FinTech company.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like "Weiterentwicklung unserer Visual Identity" and "trägt so maßgeblich zur Weiterentwicklung unserer Visual Identity bei," suggests that growth opportunities might include taking on more strategic design leadership, rather than just purely execution-based advancement.

🌐 Work Environment

Office Type: The company offers flexible working models, including mobile working, indicating a hybrid work environment. While an office is available in Berlin, the exact setup (e.g., open-plan, dedicated studios) is not specified, but it likely supports collaboration.

Office Location(s): The primary office location is Berlin, Germany, a major hub for tech and creative industries in Europe. This location offers access to a vibrant ecosystem of talent and resources.

Workspace Context:

• Collaborative Environment: The emphasis on interdisciplinary collaboration suggests a workspace designed to facilitate teamwork and communication between design, product, marketing, and tech teams.

• Tools & Technology: Access to high-quality equipment (MacBook, headphones, display) and likely modern design software and AI tools, supporting efficient and high-standard creative output.

• Team Interaction: Opportunities for regular interaction with the Creative Studio and other departments to share ideas, provide feedback, and align on project goals.

Work Schedule: While a standard 40-hour work week is implied, the company promotes flexible working models and adjustable hours, allowing professionals to manage their schedules effectively while ensuring project deadlines and collaborative needs are met.

📝 Enhancement Note: The hybrid nature of the role means candidates should be comfortable working both independently from a remote location and collaboratively in an office setting, likely in Berlin. The provision of high-quality equipment underscores the company's commitment to enabling efficient and effective work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, focusing on the portfolio and resume to assess relevant experience and skills.

• Creative/Technical Interview: Likely an interview with the hiring manager and potentially a senior member of the Creative Studio. This stage will heavily involve a review of the portfolio, discussing specific projects, design process, and rationale. Expect questions about your experience with motion design, brand systems, AI integration, and print.

• Cross-Functional Interview: An opportunity to meet with stakeholders from Product, Marketing, or Tech teams to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview/Presentation: Potentially a final round with senior leadership or a presentation of a small, hypothetical design challenge or a deeper dive into a portfolio case study, focusing on strategic thinking and impact.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in visual identity, digital campaigns, motion design, and ideally, brand system development or AI integration. Ensure a strong representation of your best work.

• Tell a Story: For each project, clearly articulate the problem, your role, the process, the tools used (especially AI), key decisions, and the resulting impact or outcome. Use visuals effectively to guide the narrative.

• Highlight Process & Strategy: Beyond aesthetics, demonstrate your thinking. Explain how you approached challenges, how you collaborated, and how your design decisions aligned with business or brand objectives.

• Prepare for AI Discussion: Be ready to discuss your experience using AI tools in your workflow – how you leverage them for ideation, asset creation, or efficiency, and your perspective on their role in design.

• Showcase Scalability: If possible, include examples of how your designs can be scaled or adapted across different platforms or formats.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a visual concept for a campaign or adapting existing brand elements for a new application.

• Focus on demonstrating your understanding of the LIQID brand, your creative problem-solving approach, and your ability to articulate your design decisions clearly and concisely.

• Practice presenting your work and thought process efficiently, as time will likely be a factor.

📝 Enhancement Note: The emphasis on "Visual Systems," "Guidelines," and "AI as a tool" means interviewers will be looking for more than just aesthetic talent; they'll be assessing a candidate's ability to think systematically, leverage modern tools, and contribute to a scalable brand presence.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a standard.

• Motion Design: Adobe After Effects, potentially Jitter or Rive as specified.

• Video Editing: Tools like Adobe Premiere Pro or Final Cut Pro.

• Prototyping/Interactive Tools: Figma, Sketch, or Adobe XD for UI/UX context, though not explicitly mentioned for this role, familiarity is beneficial.

• AI Tools: Various AI platforms for ideation, image generation, content enhancement, etc. (candidates are expected to have experience here).

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the visual designer's daily tasks, but awareness of how marketing automation platforms or CRMs are used to deliver visual content is beneficial.

📝 Enhancement Note: The explicit mention of After Effects, Jitter, and Rive for motion design, alongside the requirement to use AI tools, points to a modern and technically adept design environment. Proficiency in these areas will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Ownership & Impact: A strong sense of responsibility for one's work and a desire to make a tangible contribution to the company's success and brand perception.

• Team Spirit & Collaboration: Valuing open communication, mutual support, and cross-functional teamwork to achieve shared goals.

• Flexibility & Balance: Promoting a healthy work-life balance through flexible arrangements and respecting personal time.

• Appreciation & Development: Recognizing and valuing individual contributions and investing in employee growth and learning.

• Smartness & Efficiency: Encouraging intelligent solutions, efficient workflows, and a data-informed approach to design and business decisions.

• Well-being: Prioritizing the health and welfare of employees through various initiatives.

Collaboration Style:

• Interdisciplinary Integration: Working closely with Product, Marketing, and Tech teams, fostering a collaborative environment where design is seen as an integral part of the product development and marketing lifecycle.

• Constructive Feedback Culture: Openness to receiving and providing clear, constructive feedback to elevate the quality of creative work and drive continuous improvement.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and new techniques (e.g., AI in design) across teams to foster collective learning and innovation.

📝 Enhancement Note: The company culture seems to foster a blend of entrepreneurial drive ("Ownership & Impact"), collaborative spirit ("Teamgeist"), and support for individual well-being and professional growth. The emphasis on "flache Hierarchien" suggests a less bureaucratic and more agile operational style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Regulation: In the FinTech industry, designs must be visually appealing and modern while also conveying trustworthiness and adhering to strict financial regulations. This requires a sophisticated understanding of brand communication in a sensitive sector.

• Scalability of Visual Systems: Developing and maintaining a consistent visual identity across a growing range of products, channels, and markets requires robust systems and meticulous execution.

• Integrating AI Effectively: Leveraging AI tools in a creative workflow requires experimentation, critical evaluation, and ensuring ethical and brand-aligned usage, which can be a learning curve.

• Managing Multiple Stakeholders: Collaborating effectively with diverse teams (Product, Marketing, Tech) requires strong communication and negotiation skills to align different priorities and perspectives.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, animation, and potentially explore emerging areas like 3D design or interactive storytelling.

• Brand Strategy Involvement: Participating in strategic discussions about LIQID's brand evolution and its visual representation in the market.

• FinTech Industry Immersion: Gaining in-depth knowledge of the financial services sector, its client base, and regulatory landscape.

• AI in Design Workshops: Potential for dedicated training or self-directed learning on advanced AI applications for visual creation and workflow optimization, supported by the development budget.

📝 Enhancement Note: The challenges are framed around the specific industry context (FinTech regulation) and the modern demands of the design role (AI, scalability). The growth opportunities are geared towards advancing both creative and strategic capabilities within the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving LIQID's visual identity to reflect our growth and expansion into new markets, while maintaining our core brand values?" (Focus on strategic thinking, brand understanding, and systemic approach).

• "Describe a time you had to balance creative vision with strict brand guidelines or regulatory constraints. What was your process and outcome?" (Demonstrate problem-solving, adaptability, and adherence to standards).

Company & Culture Questions:

• "What do you find most compelling about LIQID's brand and mission, and how would your design approach contribute to our success?" (Research the company, understand its mission, and align your skills).

• "Describe your ideal collaborative relationship with Product, Marketing, and Tech teams. How do you ensure effective communication and alignment?" (Highlight teamwork, communication skills, and cross-functional understanding).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills. Start with your strongest, most relevant work.

• Narrative is Key: For each case study, clearly explain the "Why" (objective), the "What" (your role/solution), and the "How" (process, tools, collaboration), concluding with the "So What" (results/impact).

• Highlight AI Integration: Specifically call out projects where AI was used. Explain the tool, the purpose, and the benefit derived.

• Showcase Process & Systems: Demonstrate your ability to think beyond individual assets by presenting examples of brand systems, guidelines, or scalable templates.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, technical execution, and your rationale behind them.

📝 Enhancement Note: Tailoring responses to LIQID's FinTech context, emphasizing the importance of trust and clarity alongside aesthetics, will be crucial. Demonstrating a proactive approach to AI integration is a key differentiator for this role.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating visual identity development, digital campaign design, motion graphics, and any experience with AI in design. Ensure it aligns with LIQID's brand aesthetic and FinTech context.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience, specific design skills (especially motion and AI), and achievements relevant to brand building and visual systems. Use keywords like "Visual Design," "Brand Identity," "Motion Design," and "AI."

• Interview Preparation: Practice articulating your design process, strategic thinking, and collaboration style. Prepare to discuss specific portfolio projects in detail, focusing on your role, challenges, and outcomes, especially regarding AI integration and brand consistency.

• Company Research: Thoroughly research LIQID Investments GmbH. Understand their mission, target audience (high-net-worth individuals), market position, and recent activities to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.