Senior Visual Designer - Marketing

📍 Job Overview

Job Title: Senior Visual Designer - Marketing

Company: Truelogic (for a global creative agency client)

Location: São Paulo, Brazil

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Develop and execute high-quality visual concepts and digital assets for a leading global brand in the travel and hospitality sector.

• Drive sophisticated visual design across social media, email, web, and digital marketing campaigns, ensuring brand consistency and modern aesthetic.

• Collaborate closely with creative, marketing, and cross-functional teams to translate brand strategy into compelling, production-ready creative executions.

• Leverage advanced Figma skills and a strong understanding of visual principles to deliver polished, impactful marketing materials.

• Maintain exceptional visual quality and attention to detail throughout the entire design lifecycle, from concept to final delivery.

📝 Enhancement Note: This role, while titled "Senior Visual Designer - Marketing," has significant implications for Marketing Operations and Creative Operations by focusing on the execution and standardization of creative assets across various digital channels. The emphasis on brand guidelines, production-ready assets, and cross-functional collaboration aligns it with operational efficiency and brand governance within a marketing context. The "Senior" designation suggests a need for strategic thinking beyond pure execution, including contributing to the optimization of creative workflows and asset management.

📈 Primary Responsibilities

• Conceptualize and design compelling visual assets for social media posts, email campaigns, website elements, and broader digital marketing initiatives.

• Translate creative briefs, brand strategy, and established brand guidelines into aesthetically pleasing and effective visual designs.

• Apply expert knowledge of typography, layout, composition, visual hierarchy, and spacing to create balanced and sophisticated digital experiences.

• Ensure seamless visual consistency and adherence to brand identity across all digital touchpoints and campaign materials.

• Manage the end-to-end design process for assigned projects, from initial ideation and exploration to final asset delivery and production.

• Adapt and optimize creative assets for diverse formats, digital platforms, and specific channel requirements.

• Actively participate in cross-functional team meetings, collaborating with creative directors, marketing managers, content creators, and other stakeholders.

• Articulate and present design concepts clearly, providing strong rationale for visual decisions and effectively incorporating feedback.

• Proactively manage multiple design projects simultaneously within a fast-paced, deadline-driven creative agency environment.

• Uphold and elevate the overall visual quality, craftsmanship, and meticulous attention to detail in all design outputs.

📝 Enhancement Note: The responsibilities highlight a need for not just creative talent but also operational rigor. The emphasis on "production-ready executions," "adapting assets across different formats," and "managing multiple projects" points to the operational aspects of creative delivery. This role requires an individual who can efficiently produce high-volume, high-quality creative assets while adhering to strict brand and project management standards, indicating a strong alignment with Creative Operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field is typically expected for a Senior Visual Designer role. Equivalent practical experience will also be considered.

Experience:

• Minimum of 5 years of progressive experience in Visual Design, Digital Design, Graphic Design, or a closely related discipline.

• Demonstrated experience in creating digital assets for marketing channels such as social media, email, web, and digital campaigns.

• Proven track record of working within established creative direction and brand systems. Required Skills:

• Advanced Figma proficiency for digital asset creation, layout design, and prototyping.

• Strong command of visual design principles, including typography, layout, composition, visual hierarchy, and spacing.

• Expertise in developing creative assets for social media, email marketing, web design, and digital campaigns.

• Ability to translate brand strategy and creative direction into compelling visual executions.

• Modern, clean, balanced, and sophisticated visual aesthetic with a keen eye for detail.

• Proven ability to manage the design process from concept through final execution.

• Excellent English communication skills (verbal and written) for effective collaboration and presentation.

• Remote work capability from a Latin America (LATAM) location.

• Strong understanding of visual quality and craftsmanship standards.

• Ability to present design rationale and respond constructively to feedback.

• Skill in managing multiple projects and priorities in a fast-paced environment. Preferred Skills:

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience working with global, premium, consumer, technology, lifestyle, travel, or hospitality brands.

• Familiarity with brand guidelines and visual systems management.

• Prior experience in a creative agency environment.

• Experience developing integrated digital campaigns across multiple channels.

• Understanding of design principles for global audiences and international markets.

📝 Enhancement Note: The explicit mention of "Advanced Figma skills" and "strong, high-quality digital visual design portfolio" are critical. For a Senior Visual Designer, the portfolio is paramount and should showcase not just aesthetic appeal but also the ability to execute within brand constraints and across various digital marketing touchpoints. The emphasis on "production-ready executions" implies a need for organized Figma files and a clear understanding of asset export for different platforms, which are key Creative Operations skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, showcasing a minimum of 5 years of relevant design work.

• The portfolio must demonstrate advanced visual craftsmanship, a modern aesthetic, and a strong understanding of digital design principles.

• Include specific examples of work created for social media, email marketing, web design, and digital campaigns.

• Showcase projects where brand strategy and creative direction were translated into polished visual executions.

• Highlight your ability to maintain visual consistency across multiple digital touchpoints and adhere to brand guidelines.

• Demonstrate your end-to-end design process, from initial concept and exploration through to final production-ready assets. Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to articulate their design process during interviews and portfolio reviews.

• Be prepared to discuss how you manage multiple projects, collaborate with cross-functional teams, and incorporate feedback while maintaining design quality.

• Demonstrate an understanding of how your design work fits into broader marketing campaigns and contributes to overall business objectives.

• Showcase examples of adapting creative assets for different formats and platforms, indicating an awareness of production workflows.

📝 Enhancement Note: For a Senior Visual Designer, the "portfolio" serves as a direct representation of their operational capability in delivering creative assets. It's not just about aesthetics but about demonstrating a structured approach to design execution, understanding of digital channels, and ability to produce work that meets client and brand operational requirements. The portfolio should implicitly demonstrate efficiency and adherence to process.

💵 Compensation & Benefits

Salary Range:

Based on the role's seniority (Senior Visual Designer), location (São Paulo, Brazil), and the provision of highly competitive USD pay, a realistic estimated salary range would be $45,000 - $70,000 USD per year.

📝 Enhancement Note: This estimate is derived from:

1. Industry Benchmarks: Senior Visual Designer roles in major LATAM cities, particularly those offering USD compensation for US-based clients, typically fall within this range.

2. Experience Level: 5-10 years of experience justifies the mid to upper range.

3. USD Compensation: The explicit mention of "Highly Competitive USD Pay" suggests compensation significantly above local Brazilian market rates for equivalent roles, aligning with US market standards for remote contractors.

4. Company Context: Truelogic's model of nearshore staff augmentation for US companies often involves offering competitive US dollar salaries to attract top talent in LATAM.

This range is an estimate and actual compensation will depend on the candidate's specific experience, skills, and the client's budget.

Benefits:

• 100% Remote Work: Full flexibility to work from any location within Latin America, requiring only a laptop and reliable internet connection.

• Highly Competitive USD Pay: Receive market-leading compensation paid in US Dollars, offering significant financial advantages.

• Paid Time Off: Comprehensive paid time off policies to ensure work-life balance and opportunities for rest and rejuvenation.

• Work with Autonomy: Freedom to manage your own schedule and prioritize tasks, with a focus on results rather than strict adherence to clock-in/clock-out times.

• Work with Top American Companies: Opportunity to collaborate with industry-leading U.S. companies on impactful and innovative projects.

• Engagement Activities: Access to engagement activities designed to foster well-being and professional satisfaction.

Working Hours: 40 hours per week, with flexibility in scheduling to focus on achieving results.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation / Technology Services (Truelogic); Global Creative Agency (Client). Truelogic specializes in connecting Latin American tech talent with U.S. companies, emphasizing digital transformation. The client operates within the creative services sector, focusing on brand development, digital experiences, and creative asset production for major brands.

Company Size: Truelogic is a significant player with 600+ skilled tech professionals. The client is described as a "global creative agency," suggesting a substantial organization with multiple disciplines and potentially a large international footprint.

Founded: Truelogic has been operating for over two decades, indicating a stable and experienced company. The client's description as "global" and serving "well-known brands" implies a well-established presence in the market.

Team Structure:

• Operations Team: This role is part of a client's creative team, likely structured under a Creative Director or Design Lead. The team includes other designers, potentially copywriters, content strategists, and project managers.

• Cross-functional Collaboration: The Senior Visual Designer will collaborate extensively with marketing, content, and other cross-functional teams within the client agency. Truelogic acts as the employer of record, providing HR and administrative support.

• Reporting Structure: The Senior Visual Designer will report to a direct manager within the client's creative department, with administrative oversight from Truelogic.

Methodology:

• Data-Driven Design: While not explicitly stated, the client's focus on "digital experiences" and "brand strategy" suggests that design decisions will be informed by data, user insights, and performance metrics.

• Agile Creative Processes: The fast-paced environment and need to manage multiple projects imply agile or iterative creative workflows.

• Brand Governance: Strong emphasis on adhering to established brand guidelines and visual systems to ensure consistency across all client projects.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Understanding the dual nature of this employment is crucial: you are employed by Truelogic but work as an embedded team member for their client. This means navigating both Truelogic's HR policies and the client's creative and operational processes. The emphasis on "digital disruption" and "transformative projects" within Truelogic's description suggests a forward-thinking environment, while the client's focus on "brand identities and stories" points to a strong emphasis on creative excellence and strategic brand communication.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role within the creative operations and marketing execution domain. It requires a high degree of autonomy, technical skill, and the ability to mentor or guide junior designers implicitly through example and collaboration. The role is focused on delivering high-quality creative assets efficiently and consistently.

Reporting Structure: The Senior Visual Designer will report to a Creative Lead or Design Manager within the client's agency. They will work collaboratively with a broader marketing and creative team, acting as a key execution resource for brand-focused digital initiatives.

Operations Impact: The Senior Visual Designer's impact is directly tied to the effectiveness and visual appeal of marketing campaigns. High-quality, on-brand creative assets are crucial for brand perception, customer engagement, conversion rates, and overall campaign success. By ensuring consistency and executing with excellence, this role directly supports the client's ability to deliver impactful brand experiences and achieve their marketing objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific digital channels (e.g., advanced social media campaign design, interactive web elements, email marketing optimization).

• Creative Leadership: Transition into a Lead Designer or Art Director role within the client's agency or at Truelogic, potentially mentoring junior designers and overseeing creative projects.

• Cross-Functional Exposure: Gain experience working on a wider range of marketing initiatives and understanding the strategic underpinnings of integrated campaigns.

• Client Relationship Management: Develop stronger client-facing communication and presentation skills, potentially leading to more client-direct interactions.

• Industry Exposure: Working with leading U.S. companies provides exposure to diverse industries and best practices within the global creative and marketing landscape.

📝 Enhancement Note: The "Senior" title implies a trajectory beyond just executing tasks. Candidates should look for opportunities to influence design processes, contribute to the refinement of brand systems, and potentially take on more strategic responsibilities within the creative execution workflow. The growth here is about deepening expertise and expanding influence within the creative operations domain.

🌐 Work Environment

Office Type: This is a 100% remote position. This offers significant flexibility, allowing individuals to work from a home office or any location with a reliable internet connection within Latin America.

Office Location(s): While the role is remote, the work is performed for a client based in the U.S., with the designer located in Latin America (LATAM), specifically São Paulo, Brazil, for this listing.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration with creative, marketing, and content teams. This will likely involve frequent use of video conferencing, instant messaging, and collaborative design tools.

• Tools & Technology: The primary tool will be Figma, with potential use of Adobe Creative Suite. Access to a reliable computer and high-speed internet is essential.

• Team Interaction: Opportunities for interaction will be through scheduled virtual meetings, project-specific discussions, and informal virtual check-ins. The company culture aims to foster engagement despite the remote setup.

Work Schedule: The standard working hours are 40 hours per week. While there's flexibility in managing personal time, the need to collaborate with U.S.-based teams may necessitate some overlap with U.S. business hours, particularly for meetings and urgent requests.

📝 Enhancement Note: The "100% Remote Work" benefit is a core aspect of this role. Candidates should be comfortable with asynchronous communication and proactive engagement in a virtual setting. The emphasis on "engagement activities" and "dynamic teams" suggests an effort by Truelogic to build community and prevent isolation among its remote workforce.

📄 Application & Portfolio Review Process

Interview Process: The typical process for roles like this, managed by Truelogic for their clients, often involves multiple stages:

1. Initial Screening (Truelogic): A review of your application, resume, and portfolio to assess basic qualifications, experience, and English proficiency.

2. Technical Interview / Portfolio Review (Client Team): A deep dive into your portfolio with the client's creative leadership. This is where you'll present your work, explain your design process, and discuss your rationale behind specific projects. Expect questions on visual hierarchy, typography, and brand application.

3. Skills Assessment / Design Challenge (Client Team): You might be given a small design task or challenge to complete within a specific timeframe. This assesses your ability to apply your skills to a problem similar to those faced by the client.

4. Cultural Fit / Final Interview (Client/Truelogic): A discussion to assess your communication style, collaboration approach, and how well you'd fit into the client's team culture. This may also involve discussions about your career aspirations and understanding of the role.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Focus on projects that highlight your skills in digital marketing assets (social, email, web) and your ability to work within brand guidelines.

• Tell a Story: For each project, briefly explain the brief, your role, your process, the challenges, and the outcome. Use visuals effectively to support your narrative.

• Highlight Figma Proficiency: Demonstrate complex layouts, component usage, and efficient workflows within Figma.

• Showcase Brand Adherence: Include examples where you successfully applied or adapted existing brand guidelines.

• Quantify Impact (if possible): If you have data on how your designs performed (e.g., engagement rates, click-through rates), include it.

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, and how you manage your time.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge prompt. Identify key objectives and constraints.

• Time Management: Allocate your time wisely between concept, design, and refinement.

• Justify Your Decisions: Be ready to explain why you made specific design choices, linking them back to the brief and best practices.

• Professional Presentation: Ensure your final submission is clean, well-organized, and easy to understand.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to demonstrate not just artistic talent but also the operational capacity to produce high-quality, on-brand digital assets efficiently. The interview process will heavily scrutinize how well your portfolio aligns with the specific needs of a global creative agency working with premium brands.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all digital design work, including creating layouts, assets, and potentially prototypes. Advanced proficiency is required.

• Adobe Creative Suite: Preferred (Nice to Have), likely including Photoshop (image editing, asset creation), Illustrator (vector graphics, logos), and potentially InDesign (layout for certain digital collateral).

Analytics & Reporting: While not a primary focus for the designer, understanding how designs perform is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) to understand campaign performance is a plus.

CRM & Automation: Not directly relevant to this design role, but awareness of how creative assets are deployed through marketing automation platforms or CRM systems can be advantageous.

📝 Enhancement Note: The explicit requirement for "Advanced Figma skills" is a key technical qualification. Candidates should be prepared to demonstrate their expertise in Figma's features, including component libraries, auto-layout, and collaborative workflows. Proficiency in the Adobe Suite is a strong advantage, indicating a well-rounded designer capable of handling a wider range of creative tasks.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A commitment to producing visually stunning, high-quality work with meticulous attention to detail.

• Brand Stewardship: Upholding and enhancing brand integrity through consistent and sophisticated visual representation.

• Collaboration & Communication: Working effectively with diverse teams, articulating ideas clearly, and incorporating feedback constructively.

• Efficiency & Adaptability: Managing multiple projects, adapting to changing requirements, and delivering within fast-paced environments.

• Innovation & Modern Aesthetics: Staying current with design trends and applying modern, sophisticated visual approaches.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, content, and other creative disciplines to ensure cohesive campaign execution.

• Feedback-Driven Improvement: An open attitude towards receiving and incorporating feedback from creative leads, clients, and peers to refine designs.

• Knowledge Sharing: Contributing to a team environment by sharing insights, best practices, and creative solutions.

📝 Enhancement Note: The emphasis on "high-quality visual craftsmanship," "modern, clean, balanced, and sophisticated visual aesthetic," and "attention to detail" points to a culture that values precision and aesthetic excellence. For operations, this translates to a need for structured design processes that ensure these standards are consistently met across all deliverables.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating a strong personal design aesthetic while strictly adhering to established brand guidelines and client creative direction.

• Managing High-Volume Output: Consistently producing high-quality creative assets for multiple digital channels under tight deadlines.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration with a distributed team, ensuring alignment and clarity without in-person interaction.

• Adapting to Diverse Brand Needs: Quickly understanding and effectively designing for different brand personalities and target audiences within the travel and hospitality sector.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Opportunities to refine skills in areas like motion graphics, UI/UX principles for digital campaigns, or advanced asset optimization.

• Client-Specific Brand Expertise: Deepening knowledge of global brand strategies and visual systems for prominent companies.

• Creative Operations Best Practices: Gaining insights into efficient workflow management, asset organization, and project coordination within a leading creative agency.

• Exposure to Global Markets: Understanding design considerations for international audiences and diverse cultural contexts.

📝 Enhancement Note: The challenges presented are common in high-performing creative environments. Candidates who can proactively address these by demonstrating strong organizational skills, excellent communication, and a commitment to continuous learning will be well-positioned. The growth opportunities highlight a path toward greater strategic influence and specialization within the creative operations field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand strategy into a compelling visual concept for a digital campaign." (Focus on your structured approach, ideation techniques, and how you ensure brand alignment.)

• "How do you ensure visual consistency across multiple digital channels like social media, email, and web?" (Discuss your use of brand guidelines, asset libraries, and workflow processes.)

• "Walk us through a project in your portfolio where you had to adapt creative direction or incorporate significant feedback. How did you manage this process?" (Highlight your collaboration skills, problem-solving approach, and ability to maintain design integrity.)

• "How do you prioritize your workload when managing multiple design projects with competing deadlines?" (Demonstrate your organizational skills and time management strategies.) Company & Culture Questions:

• "What interests you about working with a global creative agency in the travel and hospitality sector?" (Show research into the industry and the client's work.)

• "How do you stay updated on the latest design trends and technologies, particularly in digital marketing?" (Demonstrate your commitment to continuous learning.)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Align your answers with the role's remote nature and team dynamics.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by demonstrating your end-to-end process.

• Focus on Relevance: Prioritize examples that directly match the job requirements (social, email, web, digital campaigns).

• Explain Your "Why": For each piece, clearly articulate the problem, your solution, your design choices (especially regarding typography, layout, color), and the outcome.

• Showcase Figma Mastery: Be prepared to discuss specific Figma features you used and how they contributed to efficiency or quality.

• Quantify Impact: If possible, present metrics that show the success of your designs (e.g., increased engagement, conversions).

• Be Concise and Engaging: Present your work with enthusiasm and clarity, allowing time for Q&A.

📝 Enhancement Note: The interview process will heavily focus on your ability to demonstrate not just creative talent but also the operational discipline required for a senior role in a fast-paced agency setting. Your portfolio presentation is your primary tool to showcase this blend of creativity and operational execution.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5+ years of experience in visual and digital design, specifically mentioning your work with social media, email, web, and digital campaigns. Emphasize your proficiency in Figma and advanced English communication skills.

• Curate Your Portfolio: Ensure your digital portfolio is up-to-date, showcases your best work relevant to the role, and clearly demonstrates your Figma skills and understanding of brand strategy and visual hierarchy. Be ready to present it.

• Prepare for the Design Challenge: If a design challenge is part of the process, practice creating assets under time constraints and be ready to articulate your design rationale.

• Research Truelogic and the Client: Understand Truelogic's nearshore model and the client's work in the travel and hospitality sector to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.