Senior Visual Designer - Marketing

📍 Job Overview

Job Title: Senior Visual Designer - Marketing

Company: Truelogic

Location: Mexico (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: 5-10 years

Remote Status: 100% Remote

🚀 Role Summary

• Drive the creation of high-impact visual assets for a leading global brand in the travel and hospitality sector, focusing on social media, email, web, and digital campaigns.

• Translate complex creative direction and overarching brand strategy into polished, production-ready visual executions that resonate with target audiences.

• Apply advanced principles of visual hierarchy, typography, composition, spacing, and balance to ensure sophisticated and modern digital experiences.

• Collaborate intimately with creative, marketing, content, and cross-functional teams to ensure seamless integration of visual elements across all marketing touchpoints.

• Maintain rigorous visual consistency and adherence to established brand guidelines across diverse formats and platforms, ensuring a unified brand narrative.

📝 Enhancement Note: While the title is "Senior Visual Designer - Marketing," the core responsibilities and required skills strongly align with a Creative Operations or Marketing Operations function, specifically focusing on the execution and consistency of visual brand elements across digital channels. The role emphasizes production-readiness and adherence to brand strategy, which are key operational concerns.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of compelling visual designs for social media, email campaigns, website interfaces, and broader digital marketing initiatives, ensuring alignment with campaign objectives.

• Masterfully translate creative briefs, brand strategies, and strategic marketing direction into visually stunning and effective digital assets, demonstrating a keen understanding of the client's brand identity.

• Develop and refine layouts, compositions, typography, imagery selection, and all other visual elements to create polished, modern, and sophisticated aesthetic outcomes.

• Diligently apply and uphold established principles of visual hierarchy, typography, composition, spacing, and balance to ensure optimal user experience and aesthetic appeal across all digital touchpoints.

• Ensure unwavering visual consistency across a multitude of digital channels and platforms, strictly adhering to established brand guidelines and visual systems to maintain a cohesive brand presence.

• Manage the end-to-end design lifecycle of projects, from initial concept ideation and creative exploration through to final asset delivery and production, ensuring quality at every stage.

• Adapt and develop creative assets across various formats, screen sizes, platforms, and digital channels, demonstrating flexibility and technical proficiency in design production.

• Foster strong, collaborative relationships with creative directors, marketing managers, content strategists, and other cross-functional stakeholders, facilitating clear communication and efficient project workflows.

• Articulate and present design concepts effectively, clearly communicating the rationale and strategic thinking behind visual decisions to stakeholders and team members.

• Proactively incorporate stakeholder feedback and revisions into design work, balancing constructive critique with the imperative to maintain high design quality and brand integrity.

• Efficiently manage a portfolio of multiple projects and competing priorities within a dynamic, fast-paced creative agency environment, employing effective time management and organizational skills.

• Uphold and consistently deliver an exceptionally high standard of visual quality, craftsmanship, and meticulous attention to detail in all creative outputs.

📝 Enhancement Note: The responsibilities listed are highly detailed and cover the full spectrum of a senior visual design role within a marketing context. The emphasis on "production-ready executions," "maintaining a consistently high visual standard," and "adapting creative assets across different formats" points to a need for strong operational execution alongside creative talent.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Visual Designer role.

Experience: 5+ years of progressive experience in Visual Design, Digital Design, Graphic Design, or a closely related discipline, with a demonstrable track record of successful project delivery.

Required Skills:

• Proven experience as a Senior Visual Designer, Digital Designer, or Graphic Designer with a strong focus on digital marketing assets.

• Based in Latin America (LATAM) with the ability to work remotely and independently.

• Advanced English proficiency, both written and verbal, enabling clear communication with U.S.-based teams and stakeholders.

• A compelling and high-quality digital visual design portfolio showcasing excellent craftsmanship, modern aesthetics, and successful project outcomes across various digital channels.

• Advanced proficiency and hands-on expertise in Figma for creating digital assets, complex layouts, and interactive prototypes.

• Demonstrable experience in designing for key marketing channels including social media platforms, email marketing campaigns, web interfaces, and broader digital advertising campaigns.

• Solid understanding and practical application of core design principles: visual hierarchy, typography, layout composition, spacing, balance, and color theory.

• A sophisticated, modern, clean, and balanced visual aesthetic that aligns with premium brand standards.

• Proven ability to manage the entire design process, from initial concept development and creative exploration to final asset delivery and production-ready execution.

• Ability to effectively interpret and work within established creative direction, brand guidelines, and visual systems.

• Exceptional attention to detail and an unwavering commitment to maintaining a high standard of visual quality in all deliverables.

• Strong presentation skills, with the ability to articulate design rationale, present concepts clearly, and respond constructively to feedback from stakeholders.

• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment. Preferred Skills:

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) for asset manipulation and creation.

• Experience working with global, premium consumer brands, particularly within the technology, lifestyle, travel, or hospitality sectors.

• In-depth experience in developing and maintaining brand guidelines and comprehensive visual systems.

• Previous hands-on experience working within a creative agency environment, understanding agency workflows and client demands.

• Proven ability to conceptualize and design integrated digital campaigns that span multiple channels and touchpoints.

• Experience designing for global audiences, with an understanding of cultural nuances and localization considerations for international markets.

📝 Enhancement Note: The experience requirement is specifically called out as "5+ years," and the AI analysis suggests "5-10 years," which provides a clearer target. The requirement for LATAM-based candidates is crucial for Truelogic's nearshore model. The emphasis on Figma is a critical technical skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio that clearly showcases a range of visual design projects across social media, email, web, and digital campaigns.

• Demonstrations of the candidate's ability to translate brand strategy and creative direction into tangible, high-quality visual executions.

• Examples of design problem-solving, illustrating how visual elements were used to achieve specific marketing or communication objectives.

• Case studies or project breakdowns that highlight the candidate's process from concept to final production-ready asset.

• Visual examples that exemplify a modern, clean, and sophisticated aesthetic, with strong application of design principles like typography, hierarchy, and composition. Process Documentation:

• Ability to articulate the design process for creating digital assets, from initial brief interpretation to final handover.

• Understanding of how to manage feedback loops and incorporate revisions from creative directors, marketing teams, and other stakeholders.

• Familiarity with adapting designs across various digital formats and platforms, demonstrating an understanding of technical requirements for different channels.

• Evidence of maintaining brand consistency and adhering to visual systems throughout the design lifecycle.

📝 Enhancement Note: The focus here is on demonstrating practical application of design skills within an operational framework – taking projects from concept to execution, managing feedback, and ensuring brand consistency. This is critical for a role focused on delivering production-ready assets.

💵 Compensation & Benefits

Salary Range: For a Senior Visual Designer with 5-10 years of experience, based in Mexico, working remotely for a U.S.-based company, a competitive annual salary in USD would typically range from $50,000 to $75,000 USD. This estimate considers the high demand for skilled design professionals, the remote nature of the work, the client's premium brand positioning, and the general compensation standards for nearshore talent working with U.S. firms.

Benefits:

• 100% Remote Work: Full flexibility to work from any location within Mexico, requiring only a laptop and reliable internet connection.

• Highly Competitive USD Pay: Receive market-leading compensation paid in U.S. Dollars, reflecting the value of specialized skills and the global market for design talent.

• Paid Time Off: Access to paid time off to ensure personal well-being, with policies designed for rest and recharge.

• Work with Autonomy: Freedom to manage your own schedule and workflow, with a focus on delivering results rather than adhering to strict clock-in/clock-out times.

• Work with Top American Companies: Opportunity to collaborate on high-impact projects with industry-leading U.S. companies, enhancing professional experience and portfolio.

• Engagement Activities: Participation in company-wide engagement activities aimed at fostering well-being and professional connection.

Working Hours: 40 hours per week, with flexibility in scheduling as long as work is completed effectively, aligning with the "focus on results, not the clock" philosophy. The timezone alignment with U.S. teams (likely EST or CST) will be a key consideration for collaborative meetings.

📝 Enhancement Note: Salary range is estimated based on the role's seniority, required skills (Figma, advanced English), location (Mexico), and the fact that Truelogic offers USD compensation for nearshore talent. The benefits are directly pulled from the "What We Offer" section and framed for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Truelogic operates within the Technology and Staff Augmentation sectors, specializing in providing nearshore tech talent to U.S. companies. The client is a Global Creative Agency in the Marketing & Advertising sector, focusing on brand development, digital experiences, and creative content for well-known brands. This dual context means the role operates within a professional services environment (Truelogic) serving a creative client.

Company Size: Truelogic has over 600 highly skilled tech professionals. The client is described as a "global creative agency," implying a significant but unspecified size, likely with multiple offices and a substantial creative workforce.

Founded: Truelogic has been in operation for over two decades. The client is also described as having a long-standing presence ("partners with well-known brands"). This suggests a stable, established environment.

Team Structure:

• The Senior Visual Designer will be part of a creative team within the client agency, likely reporting to a Creative Director or Art Director.

• Within Truelogic, the designer will be part of a larger pool of 600+ tech professionals, potentially with a dedicated LATAM operations or HR support team.

• The role requires close collaboration with various internal teams: marketing, content, and other cross-functional departments within the client agency. Methodology:

• Data Analysis & Insights: While not directly responsible for data analysis, the designer must understand how visual assets contribute to marketing KPIs and campaign performance.

• Workflow Planning & Optimization: The role demands efficient project management and workflow execution to deliver assets on time and to a high standard.

• Automation & Efficiency: While design itself isn't automated, efficient use of tools like Figma and adherence to established workflows contribute to overall operational efficiency.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The context is a blend: Truelogic as the employer providing the talent, and a global creative agency as the client where the work is performed. This distinction is important for understanding the operational environment and reporting lines.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of expertise and autonomy beyond junior or mid-level designers. It signifies a capacity to lead visual execution, mentor others implicitly through example, and contribute strategically to brand consistency. It’s a key individual contributor role focused on high-quality output and operational efficiency within the creative process.

Reporting Structure: The Senior Visual Designer will report to a lead within the client's creative agency (e.g., Creative Director, Art Director) for project-specific guidance and feedback. They will also be employed by Truelogic, which manages their contract, payroll, and HR aspects.

Operations Impact: The Senior Visual Designer's impact is directly tied to the effectiveness and brand integrity of marketing campaigns. High-quality, on-brand visual assets are crucial for driving engagement, conveying brand messaging, and ultimately supporting sales and marketing objectives. Their work ensures the client's brand is presented professionally and consistently across all digital touchpoints, directly influencing brand perception and campaign success.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in managing design workflows, collaborating with diverse teams, and optimizing asset production for various digital channels.

• Client Exposure: Gain invaluable experience working with high-profile global brands in the travel and hospitality sector, expanding industry knowledge and portfolio diversity.

• Leadership Potential: Progress into roles with greater creative oversight, potential team leadership, or specialization in areas like brand systems management or integrated campaign design.

• Tool Proficiency: Further master advanced features of Figma and potentially explore other design or project management tools relevant to creative operations.

📝 Enhancement Note: The "Senior" designation implies a focus on execution excellence and operational efficiency within the design process, rather than pure strategic development. Growth opportunities are framed around deepening operational design skills and gaining exposure to high-caliber clients and projects.

🌐 Work Environment

Office Type: This is a 100% remote position. Candidates are expected to have their own workspace with a reliable internet connection and a functional laptop. This aligns with Truelogic's nearshore model, offering flexibility.

Office Location(s): The role is open to candidates based anywhere in Mexico. While not tied to a physical office, collaboration will likely occur across various time zones within Latin America and with U.S. counterparts.

Workspace Context:

• Collaborative Environment: While remote, the role requires active participation in virtual team meetings, design critiques, and collaborative brainstorming sessions, necessitating strong digital communication tools.

• Operations Tools & Technology: Access to and proficient use of Figma is mandatory. Experience with Adobe Creative Suite is a plus. Project management and communication platforms (e.g., Slack, Asana, Jira) will be integral to daily operations.

• Team Interaction: Regular interaction with creative directors, marketing teams, and content specialists through virtual channels, fostering a connected, albeit distributed, team dynamic.

Work Schedule: The standard work schedule is approximately 40 hours per week. While there's a focus on autonomy and results over strict hours, alignment with U.S. business hours for key meetings and collaborative sessions will be expected. This requires proactive time management and clear communication regarding availability.

📝 Enhancement Note: The remote nature is central. The "workspace context" emphasizes the digital tools and communication methods essential for effective remote collaboration in a creative operations setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements, particularly Figma proficiency and digital design experience.

• Portfolio Presentation & Technical Interview: Expect a session where you will present your portfolio, walking through key projects, explaining your design process, rationale, and the impact of your work. This will likely include technical questions about Figma usage and design principles.

• Creative/Client Brief Exercise (Potential): You may be given a small design challenge or asked to conceptualize a solution for a hypothetical brief relevant to the client's industry to assess your creative thinking and execution skills under pressure.

• Cross-Functional Team Interview: An opportunity to meet with potential collaborators (e.g., marketing managers, content specialists) to assess communication style, teamwork, and cultural fit.

• Final Interview: A discussion with a hiring manager or senior leader to confirm overall fit, discuss compensation, and outline the onboarding process.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the job description's requirements: social media, email, web, digital campaigns, and demonstrate a modern, sophisticated aesthetic.

• Highlight Process & Rationale: For each project, clearly explain the brief, your design process, the tools used (especially Figma), the challenges faced, your solutions, and the resulting impact or outcome.

• Quantify Impact: Wherever possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, click-through rates, brand recognition).

• Showcase Figma Mastery: Ensure your portfolio includes examples of work created primarily in Figma, and be prepared to discuss your workflow and advanced techniques within the tool.

• Brand Consistency Examples: Include projects where you successfully worked within or developed brand guidelines, demonstrating your ability to maintain visual integrity.

Challenge Preparation:

• Understand the Client: Research the client's industry (travel/hospitality) and their existing brand aesthetic. Familiarize yourself with their current marketing efforts.

• Design Principles Refresher: Brush up on visual hierarchy, typography, composition, and color theory. Be ready to articulate how these apply to your design decisions.

• Figma Workflow: Practice creating quick mockups or iterating on designs in Figma. Be prepared to discuss your preferred workflows and shortcuts.

• Communication Clarity: Prepare to articulate your design choices concisely and persuasively, focusing on how your visuals support business objectives.

📝 Enhancement Note: This section focuses on preparing candidates for a visual design role, emphasizing the portfolio's importance and the need to demonstrate practical skills and strategic thinking in design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced, hands-on experience is a mandatory requirement. This includes proficiency in creating complex layouts, components, prototyping, and collaborative workflows.

• Adobe Creative Suite: Experience with Photoshop, Illustrator, and InDesign is a "Nice to Have" and highly beneficial for asset manipulation, illustration, and layout tasks, especially for print or more complex graphic elements.

Analytics & Reporting:

• While not a primary responsibility, a Senior Visual Designer should understand how their work contributes to analytics. Familiarity with how design impacts metrics like engagement rates, click-through rates (CTRs), and conversion rates is advantageous. CRM & Automation:

• Not directly applicable to this role's core functions, but understanding how visual assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns can be a plus.

📝 Enhancement Note: Figma is highlighted as the central, mandatory tool. Adobe Creative Suite is noted as a valuable, but not essential, addition. The connection to analytics and CRM is framed as an understanding of impact rather than direct responsibility.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: A commitment to producing visually stunning, high-quality work with meticulous attention to detail, reflecting the premium nature of the client's brands.

• Brand Integrity: A deep respect for and ability to uphold established brand guidelines, ensuring consistency and a cohesive brand narrative across all touchpoints.

• Collaboration & Communication: Valuing open, clear, and constructive communication with cross-functional teams and stakeholders, fostering a productive working environment.

• Efficiency & Timeliness: A focus on delivering high-quality work within established timelines, managing projects effectively to meet deadlines in a fast-paced agency setting.

• Adaptability & Growth: An openness to feedback, a willingness to adapt designs based on strategic direction, and a drive for continuous learning and improvement in design skills and industry trends.

Collaboration Style:

• Cross-Functional Integration: Proactively engaging with marketing, content, and other teams to ensure visual designs are integrated seamlessly with overall campaign strategies and messaging.

• Feedback-Driven Improvement: A receptiveness to constructive criticism and an ability to iterate on designs based on stakeholder input, maintaining a positive and collaborative approach to revisions.

• Knowledge Sharing: While not explicitly stated, a senior role often implies sharing best practices and insights with junior team members or contributing to team knowledge bases.

📝 Enhancement Note: The values are inferred from the job description's emphasis on quality, brand consistency, collaboration, and efficiency, common in creative and marketing operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within strict brand guidelines and strategic objectives for a global brand.

• Managing Diverse Stakeholder Feedback: Navigating and incorporating feedback from multiple stakeholders with potentially differing priorities, while maintaining design integrity.

• Adapting to Evolving Digital Trends: Staying current with rapid changes in digital design, social media trends, and platform requirements to ensure assets remain modern and effective.

• Remote Collaboration Dynamics: Ensuring seamless communication and project execution while working remotely across different time zones with U.S. and LATAM-based teams.

Learning & Development Opportunities:

• Advanced Digital Design Specialization: Deepen expertise in specific digital channels like social media advertising, email marketing design systems, or interactive web elements.

• Brand System Mastery: Gain extensive experience working with and potentially contributing to complex brand guidelines and visual systems for global brands.

• Client-Specific Industry Knowledge: Develop a nuanced understanding of the travel and hospitality industry, its marketing challenges, and consumer behaviors.

• Creative Agency Workflow Exposure: Learn from the operational methodologies of a global creative agency, enhancing project management and client service skills.

📝 Enhancement Note: Challenges are framed around common issues in senior design roles within marketing and agency environments. Growth opportunities focus on skill deepening, industry exposure, and operational workflow enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a high-level brand strategy into concrete visual assets for a digital campaign. Can you walk us through an example from your portfolio?" (Focus on process, strategy, and portfolio demonstration).

• "How do you ensure visual consistency across multiple digital touchpoints (social, email, web) while maintaining a fresh and modern aesthetic?" (Focus on brand adherence and creative execution).

• "Imagine you receive conflicting feedback from a marketing manager and a brand director on a design. How would you navigate this situation to reach a resolution?" (Focus on stakeholder management and problem-solving). Company & Culture Questions:

• "What interests you about working with global brands in the travel and hospitality sector?" (Assess industry interest and research).

• "How do you approach collaborating with remote teams and stakeholders across different time zones?" (Assess remote work aptitude and communication style).

• "Based on what you know about Truelogic and our client, how do you see your visual design skills contributing to their success?" (Assess understanding of the role and company context). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically. For each project, clearly state the objective, your role, the challenge, your solution (process and design), and the outcome.

• Figma Demonstration: Be prepared to share your screen and walk through specific Figma files, showcasing your file organization, component usage, and workflow efficiency.

• Visual Rationale: For every design choice, be ready to explain the "why" – how it supports the brand, strategy, or user experience.

• Conciseness is Key: Present your strongest, most relevant work efficiently, respecting the interviewer's time. Aim for 3-5 key projects that best represent your senior-level capabilities.

📝 Enhancement Note: Questions are tailored to assess strategic thinking, operational execution, and collaboration skills relevant to a senior visual designer in a remote, client-facing role.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating expertise in social media, email, web, and digital campaign design, highlighting your Figma proficiency and modern aesthetic.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of relevant experience, advanced English skills, and any experience with global brands or agency environments, using keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process and rationale, and preparing answers to strategic and behavioral questions, especially those related to remote collaboration and brand consistency.

• Company Research: Thoroughly research Truelogic's nearshore model and the client's industry (travel/hospitality) and brand to demonstrate genuine interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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