Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Yodeck

Location: Athens, Attica, Greece

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-13

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and creative output for a rapidly growing B2B SaaS company in the digital signage industry.

• Develop compelling visual assets across a broad spectrum of marketing and digital touchpoints, from campaigns and social media to website visuals and motion graphics.

• Collaborate closely with design, marketing, and content teams to ensure brand consistency, clarity, and high-impact visual storytelling.

• Leverage expertise in both static and motion design to bring creative ideas to life and enhance customer experiences.

• Contribute to the evolution of design systems and production workflows, embracing modern creative and AI-assisted tools.

📝 Enhancement Note: This role is positioned within a fast-paced SaaS environment, emphasizing a blend of strong design craft, strategic brand thinking, and technical proficiency in both static and motion design. The focus is on creating visually impactful assets that drive marketing initiatives and enhance the overall customer journey for a B2B audience.

📈 Primary Responsibilities

• Conceptualize and create high-quality visual assets for web, digital campaigns, social media platforms, presentations, video content, and branded materials.

• Design and produce engaging motion graphics, animations, micro-interactions, and video-based content to elevate marketing efforts and digital experiences.

• Actively contribute to the development and refinement of Yodeck's visual identity, brand guidelines, and marketing design systems.

• Ensure unwavering brand consistency, visual clarity, and exceptional execution across all customer-facing touchpoints and communication channels.

• Partner with cross-functional teams on integrated campaigns, product launches, events, and creative initiatives, adapting designs across diverse formats.

• Provide strong visual design and creative direction for website and digital experience projects, aligning with user interaction and digital experience design principles.

• Develop clear and compelling mockups, concepts, and presentation-ready assets to effectively communicate creative ideas to stakeholders.

• Prepare production-ready files and optimize creative production workflows from initial concept through final delivery.

• Support comprehensive video and multimedia production processes, including pre-production planning, design for filming, post-production editing, motion graphics integration, and VFX.

• Participate actively in the ideation, production, and content creation processes, offering creative input and solutions.

• Effectively manage multiple design projects, prioritize tasks, and meet deadlines while maintaining high standards of quality and brand consistency.

• Contribute constructively to the design team through idea sharing, feedback, and collaborative problem-solving.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of executing across various mediums and stages of production. Emphasis on "thinking across formats" and supporting "video and multimedia production processes" suggests a role that requires both creative ideation and technical execution, particularly in motion and video.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, often acquired through formal education (e.g., Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or related field), is expected. Equivalent practical experience will be strongly considered.

Experience: Minimum of 5 years of professional experience in Visual Design, Graphic Design, Motion Design, Marketing Design, or closely related creative fields, with a demonstrated track record of successful project delivery.

Required Skills:

• Proven expertise in developing visual assets for diverse platforms including web, digital campaigns, social media, presentations, and video.

• Strong portfolio showcasing a breadth of work in branding, digital campaign design, motion graphics, video production, and visual storytelling across multiple formats.

• Deep understanding of branding principles, visual consistency, and digital design best practices.

• High proficiency in industry-standard design software, specifically Figma, and advanced creative tools such as Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator.

• Robust motion design capabilities, including a solid grasp of animation principles (timing, spacing, easing, anticipation) and skilled video editing capabilities, with functional knowledge of basic sound editing.

• Familiarity with compositing, visual effects (VFX), and multimedia production techniques, alongside an understanding of user interaction and digital experience design principles.

• Experience with production workflows, from pre-production and design planning to post-production and motion/video pipeline management.

• Practical experience utilizing modern creative tools and AI-assisted design tools to enhance design and content production efficiency.

Preferred Skills:

• Prior experience working within a B2B SaaS or technology company.

• Understanding of B2B SaaS digital marketing strategies and effective content-driven customer engagement tactics.

• Knowledge of conversion-focused principles for website and landing page design.

• Familiarity with node-based generative AI tools for video production.

• Experience with 3D design and animation software such as Blender or Cinema 4D.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing branding, digital campaigns, motion/video work" indicates that practical application and demonstrable skills are paramount. The inclusion of specific software like Figma and After Effects, alongside a preference for B2B SaaS experience, helps to define the operational context of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work demonstrating expertise in branding, visual identity development, and brand consistency across various mediums.

• Case studies showcasing successful digital campaign designs, highlighting strategic thinking, creative execution, and measurable impact.

• A robust section dedicated to motion design and video work, illustrating animation principles, storytelling capabilities, and technical proficiency in video editing and graphics.

• Examples of visual design for web and digital experiences, potentially including UI elements, landing pages, or interactive prototypes, emphasizing user interaction and conversion focus.

Process Documentation:

• Showcase examples of workflow design and optimization for creative projects, illustrating how processes were streamlined for efficiency and quality.

• Provide documentation or case studies on system implementation within design workflows, such as the integration of new tools or the establishment of design systems.

• Demonstrate methods for measuring and analyzing the performance of design assets, particularly in marketing and digital campaign contexts, linking design to business outcomes.

📝 Enhancement Note: For a Senior Visual Designer role, the portfolio is the primary assessment tool. It must clearly articulate not just aesthetic skill but also the strategic thinking, process knowledge, and problem-solving capabilities behind the work, particularly as it relates to marketing and B2B SaaS objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual Designers with 5-10 years of experience in Greece, and considering the hybrid work model and benefits offered by a growing SaaS company like Yodeck, a competitive annual salary range is estimated between €35,000 - €55,000. This range is subject to variation based on the candidate's specific qualifications, experience, and negotiation.

Benefits:

• Competitive salary package.

• Company-wide bonus scheme, rewarding collective success.

• Generous Stock Option plan, offering ownership and long-term incentive.

• Access to an on-site office gym for employee well-being.

• Nutritionist services and meal vouchers to support healthy lifestyles.

• Individual training budget for continuous professional development and skill enhancement.

• Comprehensive private medical insurance plan for health security.

• A dynamic and collaborative start-up environment, recognized as a Great Place to Work.

• Hybrid Work From Home policy, offering flexibility and work-life balance.

• Support for commuting expenses.

• Commitment to equal opportunity and workplace diversity.

Working Hours: Yodeck offers flexible working arrangements within a standard full-time capacity, likely around 40 hours per week. The hybrid model allows for a blend of in-office and remote work, accommodating individual needs and team collaboration requirements.

📝 Enhancement Note: The salary estimation is based on a combination of data from local Greek job boards for senior creative roles, general cost of living in Athens, and typical compensation structures for SaaS companies of Yodeck's reported growth and employee count. The benefits package is extensive, indicating a strong focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Yodeck operates within the Software-as-a-Service (SaaS) sector, specifically disrupting the digital signage market. This industry context implies a focus on product innovation, customer acquisition through digital channels, and scalable solutions. The digital signage market itself is substantial, indicating significant growth potential and competitive dynamics.

Company Size: Yodeck is described as a "fast-growing" company and is among the top 5 digital signage SaaS platforms globally, powering over 200,000 screens. While an exact employee count isn't provided, this suggests a scale beyond a nascent startup, likely numbering in the hundreds, with a significant international presence. This size offers opportunities for impact while maintaining a dynamic, agile culture.

Founded: Yodeck was launched in 2016. This relatively recent founding date places it in a modern tech landscape, likely embracing agile methodologies, continuous improvement, and a forward-thinking approach to product development and market strategy.

Team Structure:

• The design team is led by a Design Team Lead, indicating a structured approach to creative leadership.

• The Senior Visual Designer will collaborate extensively with designers, marketers, and content creators, suggesting a cross-functional, integrated team environment.

Methodology:

• Data-Driven Creativity: As a SaaS company, decisions are likely informed by data analytics regarding user engagement, campaign performance, and market trends.

• Agile Development: Fast growth often correlates with agile methodologies, encouraging iterative design, rapid prototyping, and continuous feedback loops.

• Customer-Centric Design: The focus on democratizing digital signage suggests a strong emphasis on user experience and creating accessible, impactful solutions for a wide range of businesses.

Company Website: https://www.yodeck.com/

📝 Enhancement Note: The company's focus on disrupting a large market with an accessible SaaS solution implies a culture that values innovation, user-friendliness, and rapid iteration. The "Great Place to Work" certification and emphasis on collaboration suggest a positive and supportive work environment for creative professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of expertise and autonomy beyond junior or mid-level positions. A Senior Visual Designer is expected to not only execute high-quality design work but also to contribute strategically, mentor junior team members (implicitly), and influence creative direction. The scope includes ownership of significant creative projects and a deep understanding of brand strategy.

Reporting Structure: The Senior Visual Designer reports to the Design Team Lead. This implies a clear chain of command within the design department, with opportunities for direct mentorship and guidance from a senior design leader. Collaboration will extend across marketing and content teams, fostering cross-departmental relationships.

Operations Impact: The visual design directly impacts Yodeck's market perception, brand recognition, and the effectiveness of its marketing and sales efforts. Strong visual assets are crucial for B2B SaaS companies to convey professionalism, innovation, and value. This role's output will influence lead generation, customer engagement, and overall brand equity by creating compelling marketing materials, website visuals, and digital experiences.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like advanced motion graphics, 3D design, or generative AI tools, aligning with industry trends.

• Leadership Development: Potential to grow into a Design Lead role, mentor junior designers, or specialize in product design, campaign strategy, or brand management within the creative team.

• Cross-Functional Exposure: Gaining deeper insights into B2B SaaS marketing, content strategy, and product development through close collaboration, potentially leading to broader GTM roles.

• Industry Contribution: Opportunities to attend industry conferences, contribute to design system evolution, and influence the creative direction of a leading SaaS platform.

📝 Enhancement Note: The "Senior" title coupled with reporting to a "Design Team Lead" signifies a role with significant responsibility and a clear path for continued growth within a specialized creative function. The impact on B2B marketing effectiveness is a key aspect of this role's contribution.

🌐 Work Environment

Office Type: Yodeck offers a "Hybrid Work From Home policy," indicating a blend of remote and in-office work. The "Amazing offices" suggest a well-equipped and potentially stimulating physical workspace designed for collaboration and employee comfort.

Office Location(s): The primary location is Athens, Attica, Greece. Specific details about office accessibility or amenities beyond the gym and nutritionist are not provided but are implied to be positive given the "Great Place to Work" certification.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on collaboration suggest that in-office days will be geared towards teamwork, brainstorming, and knowledge sharing sessions.

• Tools & Technology: Employees will have access to modern creative tools and technology, including AI-assisted design software, which supports efficient and innovative workflows.

• Team Interaction: Opportunities for direct interaction with fellow designers, marketers, and content creators will be facilitated during in-office days, fostering a strong team dynamic.

Work Schedule: The role is full-time, with flexible working arrangements within the hybrid model. This suggests a focus on results and output rather than strict adherence to hours, allowing for a balance between work and personal life. The standard working hours are likely around 40 per week, with flexibility for task completion and project needs.

📝 Enhancement Note: The hybrid nature of the role requires self-discipline and strong remote communication skills, while also valuing in-person collaboration. The "Great Place to Work" certification implies a supportive and well-resourced physical office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against the role requirements.

• Portfolio Presentation & Skill Assessment: A session where you'll present your portfolio, walk through key projects, and discuss your design process, rationale, and impact. This may include design challenges or practical exercises focused on visual design, motion graphics, or campaign ideation.

• Team & Cultural Fit Interview: Discussions with the Design Team Lead and potentially other team members (marketing, content) to evaluate collaboration style, communication skills, and alignment with Yodeck's company culture.

• Final Interview: Potentially with a senior leader to discuss strategic vision, long-term contributions, and overall fit within the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills and experience required for this Senior Visual Designer role (branding, digital campaigns, motion/video).

• Showcase Process: For each project, clearly outline the problem, your role, your design process, the tools used, challenges faced, and the final outcome. Emphasize strategic thinking behind your visual decisions.

• Highlight Impact: Quantify results where possible. For marketing assets, discuss engagement metrics, conversion rates, or brand recall. For motion/video, discuss viewer retention or message clarity.

• Demonstrate Versatility: Include examples across static and motion design, digital and print (if applicable), and different campaign types to showcase your breadth of capability.

• Technical Proficiency: Be ready to discuss your proficiency with Figma, After Effects, Premiere Pro, Photoshop, and Illustrator, and how you use them to achieve specific design outcomes.

Challenge Preparation:

• Motion Design Exercise: Be prepared for a task that might involve creating a short animation, designing a motion graphic sequence, or editing a short video clip with graphics. Focus on timing, easing, and storytelling.

• Campaign Ideation: You might be asked to brainstorm visual concepts for a hypothetical digital campaign, demonstrating your understanding of B2B SaaS marketing and visual storytelling.

• Brand Consistency Task: A challenge could involve applying existing brand guidelines to new assets or proposing minor evolutions to a visual system.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be ready to articulate their process and demonstrate not just design skill but also strategic thinking and an understanding of B2B SaaS marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management. Proficiency is critical for web and digital experience projects.

• Adobe After Effects: Key for motion graphics, animation, and creating dynamic visual content. Expected to be used extensively for marketing assets and video.

• Adobe Premiere Pro: The primary tool for video editing, post-production, and integrating motion graphics and VFX into video content.

• Adobe Photoshop: Standard for image manipulation, compositing, and creating static visual assets.

• Adobe Illustrator: Used for vector graphics, logo design, and creating scalable visual elements.

• Cavalry: A potential tool for advanced 2D animation and motion design, indicating a company that embraces cutting-edge creative software.

Analytics & Reporting:

CRM & Automation:

• Understanding of how design assets integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is advantageous for creating effective campaign materials.

📝 Enhancement Note: The specified tools heavily lean towards motion graphics and video production, alongside core UI/UX and graphic design software. This indicates a strong emphasis on dynamic visual content creation for marketing and digital experiences.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and explore new visual approaches, particularly utilizing modern and AI-assisted tools.

• Collaboration & Teamwork: A strong emphasis on working effectively with designers, marketers, and content creators, fostering a supportive and communicative team environment.

• Brand Consistency & Quality: A commitment to upholding and evolving Yodeck's visual identity, ensuring high standards of execution across all deliverables.

• Efficiency & Impact: A focus on creating visually compelling assets that drive business results, optimizing workflows for speed and effectiveness.

• Curiosity & Growth: An eagerness to learn, adapt to new trends, and contribute new ideas, supported by individual training budgets and a dynamic start-up culture.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing and content teams, requiring strong communication and understanding of different departmental goals.

• Feedback & Iteration: A culture that encourages constructive feedback and iterative design processes to refine creative output.

• Knowledge Sharing: Practices that promote the sharing of insights, techniques, and best practices within the design team and across departments.

📝 Enhancement Note: The "Great Place to Work" certification and hybrid model suggest a culture that values employee well-being, autonomy, and a results-oriented approach to collaboration. The emphasis on innovation and continuous learning is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Static and Motion Design Demands: Effectively managing projects that require expertise in both static visual design and complex motion graphics/video production.

• Keeping Pace with Evolving Tools: Continuously learning and integrating new creative technologies, including AI-assisted tools and potentially 3D software.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive visual identity across a wide array of marketing touchpoints, from social media to video content.

• Translating Technical Concepts into Visuals: Effectively communicating the value and features of a SaaS product through compelling visual storytelling for a B2B audience.

Learning & Development Opportunities:

• Advanced Motion & VFX Training: Pursuing specialized courses or workshops in advanced animation techniques, compositing, or emerging motion design software.

• B2B SaaS Marketing & Design Specialization: Developing a deeper understanding of conversion-focused design, digital marketing strategies, and content engagement within the SaaS industry.

• Leadership & Mentorship: Opportunities to mentor junior designers, lead creative initiatives, or develop expertise in design system management.

• Exposure to Emerging Technologies: Hands-on experience with generative AI tools for design and video production, positioning the candidate at the forefront of industry innovation.

📝 Enhancement Note: The challenges are directly tied to the evolving nature of digital design and the specific demands of a B2B SaaS marketing environment. Growth opportunities are geared towards specialization, leadership, and staying ahead of technological advancements in the creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple creative projects with competing deadlines. How did you prioritize and manage your workload?" (Focus on organizational skills, prioritization, and time management.)

• "Walk us through your process for developing a visual concept for a B2B SaaS product launch campaign." (Highlight strategic thinking, user understanding, and creative ideation.)

• "How do you ensure brand consistency across various digital touchpoints, especially when working with different teams or external partners?" (Emphasize brand guidelines, collaboration, and quality control.)

Company & Culture Questions:

• "What interests you about Yodeck and our mission in the digital signage industry?" (Research Yodeck's product, market position, and values.)

• "How do you approach collaboration within a hybrid work environment, and what's your experience working with marketing and content teams?" (Discuss communication strategies, teamwork, and cross-functional integration.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the solution (your design), and the outcome/impact. Use a consistent structure.

• Highlight Process & Rationale: Don't just show the final image; explain why you made certain design choices. Discuss your thought process, how you used specific tools, and how your design addressed the brief.

• Quantify Impact: Where possible, use data to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Showcase Motion Skills: If presenting motion work, ensure smooth playback and be ready to discuss the animation principles and technical execution involved.

• Tailor to Yodeck: Briefly explain how your skills and past projects align with Yodeck's needs and industry.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skills but also strategic thinking, problem-solving abilities, and a clear understanding of how design contributes to business objectives in a B2B SaaS context.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application directly through the provided Workable link.

• Customize Your Resume: Tailor your resume to highlight the specific skills and experience mentioned in the job description, particularly focusing on visual design, motion graphics, Figma, After Effects, and B2B SaaS experience. Use keywords from the listing to ensure ATS compatibility.

• Refine Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and prominently features projects demonstrating your expertise in branding, digital campaigns, and motion/video design. Prepare specific case studies that articulate your process and impact.

• Prepare Your Presentation: Practice presenting your portfolio with a clear narrative, focusing on your design process, rationale, and the measurable outcomes of your work. Be ready to discuss your technical proficiency and collaborative approach.

• Research Yodeck: Thoroughly explore Yodeck's website, product offerings, marketing materials, and any recent news to understand their brand, target audience, and competitive landscape. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.