Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Trackier

Location: Noida, Uttar Pradesh, India

Job Type: FULL_TIME

Category: Visual Design / Brand Design / Marketing Operations Support

Date Posted: 2026-06-22

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Elevate Trackier's brand presence and visual communication across all digital and product touchpoints through expert visual design.

• Drive impactful marketing and product initiatives by creating compelling visual assets for diverse channels, including web, social media, presentations, and B2B marketing collateral.

• Foster a cohesive and scalable visual identity by developing and maintaining design systems and asset libraries in collaboration with cross-functional teams.

• Contribute to design excellence and innovation by staying abreast of industry trends, including AI-powered design tools, and mentoring junior designers.

• Support the growth of a leading SaaS platform by translating complex product offerings and business messages into clear, engaging, and consistent visual storytelling.

📝 Enhancement Note: This role, while titled "Senior Visual Designer," has significant implications for marketing operations and brand consistency. The emphasis on creating assets for marketing campaigns, demand generation, and B2B collateral suggests a strong alignment with operational efficiency in creative production and brand governance. The "Why This Role Exists" section highlights the need for "impactful visual experiences across product, marketing, and digital channels," directly linking visual design to business growth and customer engagement, which are core to revenue operations.

📈 Primary Responsibilities

• Develop high-quality visual assets for websites, landing pages, social media platforms, email campaigns, and digital advertising initiatives, ensuring brand consistency and impact.

• Design engaging illustrations, graphics, infographics, and comprehensive marketing collateral that align with established brand guidelines and campaign objectives.

• Create visually compelling assets for product launches, marketing campaigns, webinars, events, and performance marketing activities to drive engagement and conversions.

• Produce essential B2B marketing assets such as case studies, whitepapers, eBooks, and sales enablement materials that effectively communicate Trackier's value proposition.

• Collaborate closely with Product, Marketing, and Design teams to ensure cohesive user experiences and a unified brand identity across all customer-facing touchpoints.

• Build and maintain scalable design systems, templates, and asset libraries to streamline creative processes, ensure brand consistency, and enhance design operational efficiency.

• Participate actively in design reviews, providing constructive feedback and upholding rigorous quality standards for all visual outputs.

• Stay informed about the latest industry trends, emerging technologies, and AI-powered design tools to enhance creative output and process efficiency.

• Identify and propose opportunities for improving creative workflows, design processes, and overall design operational effectiveness.

• Mentor junior designers, sharing expertise in visual design principles and best practices to foster a culture of design excellence and continuous learning.

📝 Enhancement Note: The responsibilities emphasize not just creative output but also the operational aspects of design: building and maintaining design systems, contributing to design reviews, and improving creative processes. This indicates a need for a designer who can think strategically about scalability and efficiency in design production, which is crucial for supporting a growing SaaS company's marketing and product needs.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Communication, Fine Arts, Multimedia Design, or a closely related field.

Experience: 2+ years of professional experience in Visual Design, Graphic Design, Brand Design, or a similar discipline, with a preference for candidates who have worked within SaaS, technology, or B2B organizations.

Required Skills:

• Proven expertise in creating high-quality visual assets for web, social media, presentations, and digital advertising.

• Strong portfolio showcasing a breadth of work in visual design, brand identity development, marketing collateral, UI/UX graphics, and digital communication projects.

• Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Deep understanding of core design principles including typography, color theory, layout composition, visual hierarchy, and branding.

• Experience in developing and implementing design systems and adhering to brand guidelines.

• Ability to create engaging B2B marketing assets such as case studies, whitepapers, and sales enablement materials.

• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment, maintaining high standards of creativity and meticulous attention to detail.

• Excellent collaboration, communication, and problem-solving skills, with a proven track record of working effectively across cross-functional teams. Preferred Skills:

• Experience working within a product-led SaaS company environment.

• Familiarity with motion graphics and video editing techniques.

• Exposure to and understanding of AI-powered design tools and creative automation workflows.

📝 Enhancement Note: The requirement for a strong portfolio, proficiency in Figma and Adobe Creative Suite, and understanding of design systems are critical for operational efficiency in a design role. The preference for SaaS/B2B experience suggests an understanding of the specific design needs and workflows within that sector, including demand generation and sales enablement assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong foundation in visual design principles, including typography, color theory, and composition.

• Showcase examples of brand identity development and how it has been applied consistently across various marketing and digital channels.

• Include case studies of digital marketing campaigns or B2B collateral creation, highlighting the design process from concept to execution and the impact achieved.

• Present examples of UI/UX graphics or assets that complement product design, illustrating an understanding of user experience integration.

• Demonstrate proficiency with design tools by including projects created in Figma and Adobe Creative Suite, showcasing complex layouts and detailed asset creation.

• Highlight experience with design systems, including examples of how they were built, maintained, or utilized to ensure brand consistency and scalability. Process Documentation:

• Showcase examples of how you have contributed to or maintained design systems, documenting their structure, components, and usage guidelines.

• Provide insights into your workflow for creating marketing collateral, demonstrating how you manage multiple projects, gather requirements, and iterate on designs.

• Illustrate your approach to ensuring brand consistency across diverse platforms and assets, detailing any processes or checks you implement.

• If applicable, include examples of how you have used or explored AI design tools to enhance creative output or streamline workflows.

📝 Enhancement Note: For a Senior Visual Designer role, the portfolio is paramount. It needs to go beyond just aesthetics to showcase an understanding of design operations, scalability through design systems, and the ability to translate business objectives into effective visual communication. Demonstrating a structured approach to process and system design is key for this senior-level position.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Visual Designer in Noida, Uttar Pradesh, India, with 2-5 years of experience, the estimated annual salary range is ₹800,000 to ₹1,400,000. This range accounts for the cost of living in Noida, the experience level required, and the demand for skilled designers in the SaaS sector.

Benefits:

• Comprehensive Medical Insurance Coverage: Providing peace of mind and financial security for health needs.

• Professional Development Reimbursement: Support for continuous learning, including courses, certifications, and conferences relevant to design and technology.

• Attractive Reimbursement Policies: Covering expenses that support professional growth and personal well-being.

• Work-Life Balance: A 5-day working week is structured to promote a healthy balance between professional responsibilities and personal life.

• Opportunity for High Ownership and Visibility: Meaningful impact on business-critical initiatives.

• Exposure to Modern Design Technologies: Including AI-powered creative workflows and cutting-edge practices.

Working Hours: The standard working hours are 40 hours per week, typically aligned with business needs in the Indian market, with a 5-day work week to encourage work-life balance.

📝 Enhancement Note: The estimated salary range is derived from data for similar roles in India, considering the specified experience level and location. It's important to note that actual compensation may vary based on the candidate's specific skills, portfolio, and negotiation. The benefits listed are directly from the job description and are tailored to appeal to professionals seeking growth and stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically Performance Marketing and Mobile Marketing technology. Trackier operates in a competitive global market, providing advanced solutions for brands, advertisers, agencies, and ad networks. The industry demands innovation, data-driven strategies, and a strong focus on customer success and privacy.

Company Size: Trackier serves businesses in over 20 countries, indicating a significant global reach and a growth-oriented environment. While the exact employee count isn't specified here, their international presence suggests a medium to large-sized organization with established operational processes and cross-functional teams.

Founded: Trackier has been empowering marketers for "over a decade," establishing itself as a seasoned player in the performance marketing technology space. This longevity suggests a stable company with a proven product and a deep understanding of its market.

Team Structure:

• The Senior Visual Designer will likely be part of or closely collaborate with a broader Design team, which may include UI/UX designers, product designers, and potentially other visual designers.

• Close partnerships are expected with Product Management, Marketing (including demand generation, content, and brand teams), and potentially Sales Enablement teams.

• This role requires seamless integration into cross-functional workflows, contributing to both product development and marketing execution. Methodology:

• Data-Driven Insights: Trackier emphasizes using data as a tool to make teams smarter and more effective, suggesting a culture that values data analysis in decision-making, including design impact.

• Customer-First Approach: A core tenet is empowering marketers with advanced technology and a customer-first approach, implying that design solutions should prioritize user experience and business outcomes.

• Innovation and Growth: The company's global expansion and focus on advanced solutions point to a culture that encourages innovation, experimentation, and continuous improvement to drive business growth.

Company Website: https://trackier.com/

📝 Enhancement Note: Understanding Trackier's position in the performance marketing SaaS industry is key. This implies a fast-paced, results-oriented environment where visual design directly impacts conversion rates, brand perception, and customer acquisition. The company's decade-long presence suggests a mature operational framework, but its global expansion hints at ongoing scaling and evolution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Visual Designer," indicating a mid-to-senior level position. It requires a solid foundation of experience (2+ years) and the ability to work independently, mentor junior colleagues, and contribute to strategic design initiatives. The scope includes not just individual contribution but also process improvement and team mentorship.

Reporting Structure: While not explicitly stated, a Senior Visual Designer typically reports to a Design Lead, Creative Director, Head of Design, or potentially a Marketing Director, depending on the team's organizational structure within Trackier. They will collaborate extensively with various departments, making cross-functional communication a key aspect of their role.

Operations Impact: The Senior Visual Designer's work directly impacts Trackier's brand perception, customer acquisition efforts, and user engagement. By creating compelling visual assets for marketing campaigns and product interfaces, they contribute to:

• Lead Generation: Through effective landing pages, ads, and marketing collateral.

• Brand Recognition and Trust: By ensuring a consistent and professional visual identity.

• Conversion Rates: By creating intuitive and attractive user interfaces and marketing materials.

• Sales Enablement: By providing sales teams with persuasive visual tools.

This role is integral to the GTM (Go-To-Market) strategy by ensuring visual communication effectively supports business objectives.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Art Director role, managing design projects and teams.

• Specialization: Opportunity to deepen expertise in areas like motion graphics, AI-driven design, or product design systems.

• Cross-Functional Expertise: Gaining broader experience in marketing strategy, product development, and GTM operations through close collaboration.

• Mentorship: Developing leadership and coaching skills by guiding junior designers.

• Industry Exposure: Working with cutting-edge design technologies and practices in a globally scaling SaaS environment.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and strategic contribution beyond execution. It suggests the candidate will be expected to influence design direction and mentor others, aligning with a growth trajectory within the operations and marketing support functions of a SaaS company.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Noida, Uttar Pradesh, India. This suggests a traditional office environment where in-person collaboration, team interaction, and access to office resources are prioritized.

Office Location(s): Noida, Uttar Pradesh, India. This location is a major business and IT hub in India, offering accessibility and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: The on-site nature implies opportunities for spontaneous collaboration, idea-sharing, and direct feedback with colleagues from Design, Product, and Marketing teams.

• Access to Tools & Technology: The office setting likely provides access to necessary hardware, software, and potentially specialized creative equipment required for visual design work.

• Team Interaction: Being on-site facilitates stronger team cohesion and engagement, crucial for maintaining a consistent brand voice and executing complex creative projects collectively.

Work Schedule: A standard 5-day working week is in place, designed to promote work-life balance. While the specific daily hours may vary, they typically align with standard business operations in the region, likely around 9 AM to 6 PM IST, with a focus on delivering results within the designated weekly hours.

📝 Enhancement Note: The on-site requirement is significant for a visual design role. It suggests a preference for hands-on collaboration, team synergy, and a structured work environment conducive to creative output and operational efficiency within a physical office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation: A dedicated session where you'll present your portfolio, discussing key projects, your design process, decision-making rationale, and the impact of your work. Be prepared to articulate how your designs have supported business objectives.

• Technical/Skills Assessment: This may involve a design challenge or a discussion about your proficiency with Figma, Adobe Creative Suite, and design systems. You might be asked to critique existing designs or propose solutions for hypothetical scenarios.

• Cross-Functional Interviews: Meetings with potential collaborators from Marketing, Product, and Design teams to assess your communication, collaboration skills, and cultural fit.

• Final Interview: A discussion with a senior leader to evaluate strategic thinking, leadership potential, and overall alignment with Trackier's vision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in visual design, brand identity, marketing collateral, and ideally, SaaS/B2B contexts.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role, your design process, the tools you used, key decisions you made, and the measurable results or impact.

• Highlight Operations: Emphasize any work related to design systems, brand guideline adherence, process optimization, or scalable asset creation. Demonstrate how you ensure efficiency and consistency.

• Showcase Versatility: Include a range of work that demonstrates your ability to adapt to different styles and project types, from digital ads to B2B whitepapers.

• Technical Proficiency: Ensure your portfolio clearly shows your command over Figma and Adobe Creative Suite. If you have experience with AI design tools, highlight those projects.

Challenge Preparation:

• Understand Trackier's Brand: Research their current website, marketing materials, and product interface to understand their existing visual identity.

• Anticipate Design Scenarios: Be ready for challenges that might involve creating a graphic for a new feature announcement, designing a social media ad, or proposing improvements to an existing landing page based on brand guidelines.

• Focus on Process and Rationale: For any challenge, focus on explaining why you made certain design choices, linking them to brand objectives, user needs, or operational efficiency.

• Time Management: Practice working within time constraints, as design challenges are often timed. Prioritize core elements and clear communication.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, execution-oriented nature of this role. Candidates should be prepared to demonstrate not just creative talent but also a structured, process-driven approach to design that supports business goals and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and developing scalable design systems. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop for image manipulation and digital asset creation, Illustrator for vector graphics and illustrations, and After Effects for motion graphics and animations.

• AI Design Tools: Familiarity is preferred, suggesting an openness to integrating AI into workflows for tasks like asset generation, ideation, or optimization.

Analytics & Reporting: While not directly responsible for analytics, the designer should understand how their work impacts metrics. Familiarity with how visual assets perform on websites, landing pages, and ad campaigns would be beneficial.

CRM & Automation: The designer will likely create assets for marketing automation platforms and CRM-related communications (e.g., email campaigns, sales collateral), requiring an understanding of how these assets are deployed.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and AI design tools indicates the core technical requirements. A Senior Visual Designer is expected to be proficient in industry-standard tools and open to exploring newer technologies that can enhance design operations and creative output.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: Trackier emphasizes using data to become smarter and more effective, suggesting that designs should be informed by performance metrics and user behavior where possible.

• Customer-Centricity: A core value is a customer-first approach, meaning designs should prioritize user experience, clarity, and value for the marketer.

• Innovation and Experimentation: The company's focus on advanced technology and global expansion implies a culture that encourages trying new things, experimenting with creative solutions, and embracing emerging design trends.

• Efficiency and Scalability: As a SaaS provider, there's an implicit value placed on creating solutions that are efficient to produce and scale, which extends to design processes and asset management.

• Collaboration and Communication: Working across Product, Marketing, and Design demands strong teamwork and clear communication to achieve cohesive outcomes.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with non-design teams, requiring the ability to translate design concepts into understandable terms and integrate feedback effectively.

• Feedback Exchange: A culture that likely involves regular design reviews and constructive feedback loops to ensure quality and alignment.

• Knowledge Sharing: Opportunities to share design expertise and learn from other disciplines within the company.

📝 Enhancement Note: The values highlight an operational mindset within a creative role. The Senior Visual Designer will need to balance creative vision with the practical needs of a growing SaaS business, focusing on impact, efficiency, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring all visual assets align with Trackier's established brand while also being tailored and effective for specific marketing campaigns and product features.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of a growing SaaS company, which may involve frequent updates, new feature launches, and a high volume of creative requests.

• Leveraging AI Tools Effectively: Integrating new AI design tools into existing workflows in a way that genuinely enhances creativity and efficiency, rather than just being a novelty.

• Communicating Design Rationale to Non-Designers: Clearly explaining design choices and their business impact to stakeholders in Product and Marketing who may not have a design background.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in motion graphics, interactive design, or UI/UX principles relevant to SaaS products.

• Industry Trends & AI: Staying at the forefront of design technology, particularly AI-powered creative tools and their applications in marketing and product design.

• Design Operations & Systems Thinking: Contributing to and potentially leading the development and maintenance of design systems, enhancing operational efficiency for the entire team.

• Mentorship and Leadership: Developing coaching skills and taking on leadership responsibilities by mentoring junior designers.

• Cross-Disciplinary Exposure: Gaining a broader understanding of marketing strategies, product development lifecycles, and GTM operations within a global SaaS context.

📝 Enhancement Note: The challenges and growth opportunities are framed to provide a realistic outlook for a Senior Visual Designer in a dynamic SaaS environment. They highlight the need for adaptability, continuous learning, and strategic thinking beyond pure execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with the need for a creative, impactful marketing campaign. How did you achieve both?" (Focus on process, compromise, and results).

• "Walk us through your process for creating a design system or contributing to an existing one. What are the key components and benefits from an operational perspective?" (Highlight scalability, consistency, and efficiency).

• "How do you approach a design challenge where the brief is vague or has conflicting requirements? How do you ensure clarity and drive towards a solution?" (Demonstrate problem-solving and communication skills). Company & Culture Questions:

• "What interests you about Trackier, and how do you see your visual design skills contributing to our growth in the performance marketing SaaS space?" (Show research and alignment with business goals).

• "How do you stay updated on design trends, particularly in the SaaS and B2B marketing landscape, and how have you incorporated new technologies (like AI) into your work?" (Demonstrate proactivity and innovation).

• "Describe your experience working with cross-functional teams (e.g., Product, Marketing). How do you ensure effective collaboration and manage feedback?" (Highlight communication and teamwork). Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant project that showcases your ability to drive business results through design.

• Structure Your Narrative: For each project, clearly outline the objective, your role, the problem, your solution (design process), the tools used, and the outcome/impact (quantify if possible).

• Emphasize Operational Aspects: Point out how your designs were scalable, how you maintained brand consistency, or how you improved efficiency through your process or use of design systems.

• Be Ready for Critiques: Be open to discussing your work critically and explaining your rationale. It shows confidence and a willingness to learn.

• Technical Depth: Be prepared to discuss your proficiency with Figma and Adobe Creative Suite, and any experience with AI design tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and an understanding of operational efficiency, brand governance, and business impact. Candidates need to articulate their design process, decision-making, and how their work contributes to Trackier's success.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to SaaS, B2B marketing, brand identity, and digital asset creation. Showcase your proficiency in Figma and Adobe Creative Suite, and include examples of design systems or scalable design work if possible.

• Resume Optimization: Ensure your resume clearly outlines your 2+ years of experience, emphasizing achievements in visual design, brand development, and marketing collateral creation. Integrate keywords like "SaaS," "B2B Marketing," "Figma," "Adobe Creative Suite," and "Design Systems."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, rationale, and the business impact of your work. Prepare to discuss your experience with cross-functional collaboration and your understanding of Trackier's industry and brand.

• Company Research: Thoroughly research Trackier, its products, its target audience (marketers), and its current visual branding. Understand their mission and how visual design plays a role in their Go-To-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.