Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: Transport for NSW

Location: Sydney, NSW, Australia

Job Type: Full-Time

Category: User Experience (UX) / User Interface (UI) Design

Date Posted: June 10, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the design and delivery of user-centric digital experiences for Transport for NSW's customer-facing platforms, including web, iOS, and Android applications.

• Contribute significantly to the organization's design system, focusing on creating reusable patterns, components, and comprehensive documentation.

• Collaborate closely with product managers, engineers, and stakeholders to translate complex user needs, business objectives, and technical constraints into effective design solutions.

• Drive the evolution of digital services by analyzing qualitative and quantitative data, user feedback, and analytics to inform design iterations and reduce decision-making risks.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Designer within a large public sector organization, Transport for NSW. The emphasis on "grand scale," "grand impact," and serving "more people than you've imagined" indicates a significant scope of influence. The role requires not just design execution but also strategic contribution to the design system and data-informed decision-making, aligning with senior-level responsibilities in UX/UI operations.

📈 Primary Responsibilities

• Deliver high-quality UX/UI designs, including detailed wireframes, compelling visual designs, and interactive prototypes for digital products.

• Actively contribute to the enhancement and documentation of the organization's design system, including the creation of new patterns and components.

• Partner with product managers, engineers, and stakeholders to deeply understand user needs, define design requirements, and navigate technical limitations.

• Plan, execute, and analyze user research activities, such as usability testing and feedback sessions, to validate design concepts and identify areas for improvement.

• Facilitate and participate in design workshops and ideation sessions to refine and validate user-centered design concepts.

• Ensure all design solutions adhere to accessibility standards (WCAG), are fully responsive, and maintain consistency across web, iOS, and Android platforms.

• Translate business goals, user analytics, and customer feedback into clear user stories and measurable design outcomes that align with strategic objectives.

• Work collaboratively within agile delivery teams, supporting product and engineering counterparts throughout the development lifecycle.

• Analyze qualitative and quantitative data to iterate on designs and mitigate risks in product development and decision-making processes.

• Provide expert UX guidance on information architecture and content structure to optimize user journeys and information discoverability.

• Design across Transport for NSW's core customer-facing digital products, influencing how users plan journeys, check departures, and navigate the transport network.

• Contribute hands-on to the Design System, including the development of components, patterns, documentation, and governance practices.

• Deliver design outcomes that form the central element of the end-to-end digital customer experience.

• Engage in a cross-functional environment, collaborating with other designers, product managers, engineers, and content specialists.

• Contribute design expertise across the full product lifecycle, from initial problem definition through to delivery and ongoing iteration.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design work and strategic system contribution. The emphasis on "end-to-end digital customer experience" and "full lifecycle" indicates a need for a designer who can own features and ensure cohesive user journeys. The mention of "governance practices" for the design system suggests a mature design operation requiring leadership and standardization.

🎓 Skills & Qualifications

Education:

• Tertiary qualifications in a relevant discipline (e.g., Human-Computer Interaction, Interaction Design, Graphic Design, Computer Science with a design focus), or equivalent practical experience. Experience:

• Proven experience in delivering end-to-end UX/UI design for complex digital products and services.

• Demonstrated experience contributing to and evolving design systems, including pattern libraries and component documentation.

• Experience working within agile development methodologies and cross-functional teams.

• Experience in planning and conducting user research, including usability testing and analyzing results. Required Skills:

• UX/UI Design: Expertise in crafting intuitive and engaging user experiences and high-fidelity interfaces.

• Figma Proficiency: Advanced skills in using Figma for wireframing, visual design, prototyping, and collaboration.

• Prototyping: Ability to create interactive prototypes to effectively communicate design concepts and user flows.

• Design Systems: Strong understanding and practical experience in contributing to, maintaining, and utilizing design systems.

• Accessibility Standards: Deep knowledge of accessibility principles and guidelines, specifically WCAG (Web Content Accessibility Guidelines).

• Responsive & Adaptive Design: Proficiency in designing for various screen sizes and devices, ensuring consistent experiences across web, iOS, and Android.

• User Research & Usability Testing: Experience in planning, conducting, and analyzing user research to inform design decisions.

• Information Architecture (IA): Ability to structure content and navigation logically to enhance usability and discoverability.

• Design Thinking: Application of design thinking methodologies to solve complex user problems.

• User Stories: Skill in translating user needs and business requirements into actionable user stories for development teams.

Preferred Skills:

• Familiarity with other design and prototyping tools (e.g., Sketch, Adobe Creative Suite).

• Experience with analytics tools (e.g., Google Analytics, Adobe Analytics) to interpret user behavior data.

• Knowledge of platform-specific design guidelines for iOS and Android.

• Experience in the public sector or transportation industry.

• Content strategy and information design principles.

📝 Enhancement Note: The "About You" section clearly outlines the core technical and soft skills required. Emphasis on Figma, WCAG, Design Systems, and Agile collaboration points to modern UX/UI practices. The requirement for "equivalent experience" for tertiary qualifications is a common consideration for senior roles, valuing practical application over formal education alone.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing end-to-end UX/UI design projects for complex digital products, highlighting your role and contributions.

• Include case studies that detail your process from problem definition, user research, ideation, wireframing, prototyping, visual design, to final implementation.

• Showcase examples of your contribution to design systems, including component design, pattern documentation, and governance.

• Present designs that clearly adhere to accessibility standards (WCAG) and responsive design principles across multiple platforms.

• Provide evidence of how you translated user needs, business goals, and technical constraints into successful design solutions. Process Documentation:

• Illustrate your ability to document design processes, including user flows, wireframes, and interaction specifications.

• Show examples of how you have contributed to or developed design system documentation, including style guides and component libraries.

• Demonstrate how you use research findings and data analysis to inform and iterate on design processes.

📝 Enhancement Note: For a Senior UX/UI Designer role, a comprehensive portfolio is critical. The emphasis here is not just on the final visual output but on the demonstrated process, strategic thinking, and systemic contributions. Highlighting design system work and accessibility compliance is particularly important for this role.

💵 Compensation & Benefits

Salary Range:

• Based on the Senior UX/UI Designer role and location in Sydney, NSW, Australia, a typical salary range would be AUD $120,000 - $160,000 per annum. This estimate considers the seniority of the role, the responsibilities involved in designing for a large public transport organization, and market rates for experienced UX/UI designers in Sydney. Specific compensation will be determined by the candidate's experience, qualifications, and alignment with the role's requirements. Benefits:

• Flexible Work Options: May include hybrid work arrangements, allowing for a balance between office-based collaboration and remote work.

• Career Development: Opportunities for professional growth, skill enhancement, and participation in industry events or training.

• Public Sector Benefits: Potential for defined benefit superannuation, generous leave entitlements, and a stable working environment.

• Impactful Work: The opportunity to contribute to services that significantly impact the daily lives of millions of people in New South Wales.

• Design System Contribution: The chance to shape and influence a large-scale design system used across a major public organization.

Working Hours:

• Standard full-time working hours are typically 35-40 hours per week. Flexible work arrangements may be available, subject to team and operational needs, offering flexibility in daily start and end times or hybrid work schedules.

📝 Enhancement Note: Salary is estimated based on publicly available data for Senior UX/UI Designers in Sydney, Australia, considering the public sector context of Transport for NSW which often has structured salary bands. The "Flexible Work Options" are explicitly mentioned, indicating a key benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector (Transportation)

Company Size: Large Enterprise (Transport for NSW is a major government agency with tens of thousands of employees)

Founded: Transport for NSW was formed in 2011, consolidating various transport agencies to create a unified system.

Team Structure:

• The UX/UI design team likely operates within a larger digital or technology division, with designers embedded in cross-functional product teams.

• Designers will report to a Design Lead or Head of Design, with individual contributors focusing on specific product areas or platform features.

• Expect close collaboration with Product Management, Engineering, Content Strategy, User Research, and potentially Data Analytics teams. Methodology:

• The organization embraces agile methodologies for product development, requiring designers to be adaptable and integrated into sprint cycles.

• A strong emphasis is placed on user-centered design principles, validated through research and data analysis.

• The development and maintenance of a comprehensive design system are central to ensuring consistency, efficiency, and scalability across digital products.

Company Website: https://transport.nsw.gov.au/

📝 Enhancement Note: Transport for NSW is a significant government entity. The culture likely balances public service values with modern digital practices. The scale implies complex challenges and opportunities for impact. The explicit mention of "agile delivery" and a "design system" points to a structured, modern approach to digital product development.

📈 Career & Growth Analysis

Operations Career Level: Senior UX/UI Designer – This role signifies a mid-to-senior level position requiring a strong foundation in UX/UI principles, a proven track record of delivering complex projects, and the ability to contribute strategically to design systems and processes.

Reporting Structure: The Senior UX/UI Designer will likely report to a Design Manager or Head of UX/UI, with day-to-day collaboration occurring within cross-functional product teams. This structure allows for both dedicated design leadership and agile project integration.

Operations Impact: This role has a direct impact on the customer experience of millions of commuters and travelers across New South Wales. By designing intuitive, accessible, and efficient digital tools for journey planning, real-time information, and navigation, the designer influences public perception, operational efficiency, and user satisfaction with the transport network. Contributions to the design system also have a broad impact, standardizing quality and efficiency across all digital products.

Growth Opportunities:

• Design Leadership: Potential to move into Lead Designer roles, managing a team or a specific product area, and taking on greater strategic responsibility.

• Specialization: Opportunity to deepen expertise in areas like accessibility, interaction design, or design system management.

• Cross-Functional Advancement: Potential to move into Product Management or related strategic roles within the digital product space, leveraging a strong understanding of user needs and product development.

• Mentorship: As a senior member, opportunities to mentor junior designers and contribute to the overall growth of the design practice within Transport for NSW.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and strategic input. Growth opportunities are framed within both design leadership and broader product development roles, common for experienced designers.

🌐 Work Environment

Office Type: The role is described as Hybrid, suggesting a mix of remote work and in-office collaboration. The office environment in Sydney is likely modern and equipped to support collaborative work for government employees.

Office Location(s): Mascot, Sydney, NSW, Australia. This location is a hub for Transport for NSW operations.

Workspace Context:

• Expect a collaborative workspace designed to foster teamwork between designers, product managers, engineers, and content specialists.

• Access to standard design tools and technology will be provided, with potential for specialized software for research, prototyping, and analytics.

• Regular opportunities for face-to-face collaboration and knowledge sharing with other designers and project teams.

Work Schedule: Standard full-time hours, with flexibility offered through hybrid work arrangements. This allows designers to manage their time effectively while ensuring presence for key team activities and collaboration sessions.

📝 Enhancement Note: The "Hybrid" work arrangement is a key aspect of the work environment, offering flexibility. The specific location in Mascot, Sydney, is important for candidates to consider for commuting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess suitability against the core requirements.

• Technical Interview/Portfolio Review: A session where you will present your portfolio, discuss your design process, and answer questions about your experience with specific tools (e.g., Figma), methodologies (e.g., agile, user-centered design), and challenges overcome. Expect to delve into case studies.

• Design Challenge: A practical exercise, potentially a take-home assignment or an in-person/virtual workshop, to assess your problem-solving skills, design thinking, and ability to apply principles to a Transport for NSW-related scenario.

• Stakeholder/Team Interview: An opportunity to meet with potential colleagues, including product managers, engineers, and other designers, to assess cultural fit, collaboration style, and communication skills.

• Final Interview: Potentially with a senior leader (e.g., Head of Design or Digital Director) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that demonstrate your end-to-end UX/UI process, especially those involving complex digital products, design systems, or accessibility.

• Tell a Story: For each project, clearly outline the problem, your role, the process you followed, the challenges you faced, your solutions, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Systemic Contributions: If you have significant design system experience, dedicate specific slides or sections to showcase your contributions, principles, and impact.

• Emphasize Accessibility: Clearly articulate your understanding and application of WCAG standards and how you ensure designs are inclusive.

• Prepare for Questions: Be ready to discuss your design decisions, trade-offs made, and how you collaborated with stakeholders and development teams.

Challenge Preparation:

• Understand the Context: Research Transport for NSW's mission, services, and current digital offerings. Consider the unique challenges of designing for public transport users (diverse needs, accessibility, real-time information).

• Focus on Process: For any design challenge, demonstrate your thought process. It's often more about how you approach a problem than the final pixel-perfect solution.

• Consider Constraints: Be mindful of potential technical, budgetary, and timeline constraints that are common in large organizations.

• User-Centricity: Always bring the focus back to the user and their needs.

📝 Enhancement Note: The application process is typical for senior design roles, emphasizing portfolio demonstration and practical problem-solving. The advice focuses on showcasing process, impact, and strategic thinking relevant to a large public sector organization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required proficiency and will be the primary tool for wireframing, visual design, prototyping, and collaboration.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial.

• Design System Tools: Platforms or methodologies for documenting and managing design system components and patterns.

Analytics & Reporting:

• User Research Tools: Experience with tools for usability testing (e.g., UserTesting.com, Lookback) and qualitative data collection.

• Analytics Platforms: Familiarity with tools like Google Analytics or Adobe Analytics to interpret user behavior and track design impact.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from various touchpoints into systems that might inform product decisions is relevant.

📝 Enhancement Note: Figma is the standout tool requirement. The emphasis on user research and analytics tools points to a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value that drives all design decisions, ensuring the needs and experiences of Transport for NSW customers are paramount.

• Efficiency & Effectiveness: Designing services that are not only user-friendly but also contribute to the efficient operation of the transport network.

• Accessibility & Inclusivity: A commitment to designing for all users, regardless of ability, ensuring equitable access to transport information and services.

• Collaboration: A strong emphasis on teamwork and cross-functional partnership to achieve shared goals.

• Innovation: Encouraging new ideas and approaches to improve the customer experience and operational performance.

Collaboration Style:

• Expect a collaborative, cross-functional environment where designers work closely with product managers, engineers, content strategists, and researchers.

• Regular design critiques and feedback sessions are likely to foster continuous improvement and knowledge sharing.

• A proactive approach to communication and stakeholder management is essential for navigating complex projects within a large organization.

📝 Enhancement Note: The values align with a public service organization focused on user impact, efficiency, and inclusivity. The collaborative style is a necessity for large-scale digital projects.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale of Impact: Designing for millions of users with diverse needs, backgrounds, and abilities presents a significant challenge in ensuring all requirements are met.

• Legacy Systems & Constraints: Navigating potential integration challenges with existing transport infrastructure and IT systems.

• Balancing Stakeholder Needs: Effectively managing the expectations and requirements of various internal stakeholders alongside user needs and technical feasibility.

• Evolving Technology: Keeping pace with advancements in UX/UI design, mobile technologies, and accessibility standards.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to attend workshops, conferences, or online courses to deepen expertise in specialized areas.

• Design System Leadership: For ambitious individuals, the chance to take a leading role in the evolution and governance of a large-scale design system.

• Industry Exposure: Working within a major public transport authority provides unique insights into system design and large-scale operational challenges.

• Mentorship Programs: Access to senior design leaders for guidance and career development.

📝 Enhancement Note: The challenges are inherent to working in a large public sector organization, particularly in transportation. Growth opportunities are framed around deepening expertise and taking on leadership responsibilities within design.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital product you designed from concept to launch. What were the key challenges, and how did you overcome them?" (Focus on your process, decision-making, and outcomes).

• "How do you approach designing for accessibility, particularly in line with WCAG standards? Can you provide an example?" (Demonstrate your knowledge and application of accessibility principles).

• "Walk us through your experience with design systems. What makes a design system successful, and how have you contributed to one?" (Highlight your system thinking and contribution to reusable components/patterns).

• "How do you balance user needs, business goals, and technical constraints in your design process?" (Showcase your ability to find pragmatic solutions).

• "Describe a time you had to influence stakeholders or team members to adopt your design recommendations." (Focus on communication, persuasion, and collaboration skills). Company & Culture Questions:

• "What interests you about Transport for NSW and this specific role?" (Research the company's mission, values, and recent projects).

• "How do you see your skills contributing to designing for public transport users?" (Connect your experience to the specific context of transport and its diverse user base).

• "How do you approach collaboration within a cross-functional, agile team?" (Emphasize your teamwork and communication style). Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your strongest projects, dedicating 5-7 minutes per project. Clearly articulate the problem, your role, your process, key decisions, and the impact/outcomes.

• Be Specific: Use concrete examples and data where possible to illustrate the impact of your designs.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to support your narrative.

• Highlight Your Process: Explain why you made certain design choices. This demonstrates your critical thinking and problem-solving abilities.

• Prepare for Q&A: Anticipate questions about your design decisions, challenges, and how you handle feedback.

📝 Enhancement Note: Interview preparation focuses on demonstrating a strong design process, strategic thinking, and the ability to work within the specific constraints and context of a large public sector organization.

📌 Application Steps

To apply for this Senior UX/UI Designer position at Transport for NSW:

• Submit your application through the official Transport for NSW jobs portal link provided.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate end-to-end UX/UI design for complex digital products, specifically mentioning contributions to design systems and adherence to accessibility standards (WCAG).

• Resume Optimization: Ensure your resume clearly articulates your experience with Figma, design systems, user research, and agile methodologies, using keywords from the job description. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio and preparing answers to common UX/UI interview questions, focusing on demonstrating your problem-solving process and strategic thinking. Research Transport for NSW's digital presence and recent initiatives.

• Company Research: Understand Transport for NSW's mission, values, and the broader context of public transport in NSW. Consider how your design philosophy aligns with their goals of efficiency, accessibility, and customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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