Senior UX Researcher

📍 Job Overview

Job Title: Senior UX Researcher

Company: Social Discovery Group

Location: Tbilisi, Georgia

Job Type: FULL_TIME

Category: Product & User Experience Research

Date Posted: 2026-05-08

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead and execute end-to-end UX research initiatives across a portfolio of B2C social discovery products, driving data-informed product strategy and decision-making.

• Employ mixed-method research approaches (qualitative and quantitative) to deeply understand user behaviors, needs, and pain points, translating these into actionable insights.

• Collaborate closely with Product Managers, Designers, Analytics, and ML teams to validate hypotheses and directly influence product development and optimization efforts.

• Focus on identifying opportunities to enhance key product metrics such as conversion rates, user retention (D1/D7/D30), engagement, and monetization drivers.

• Contribute to the development and scaling of research processes, frameworks, and tools to ensure efficient and impactful user research operations.

📝 Enhancement Note: The role of Senior UX Researcher at Social Discovery Group is deeply embedded within the product development lifecycle, with a strong emphasis on influencing product strategy and growth through user insights. The company's focus on B2C social discovery products and its "digital nomad" culture suggest a dynamic, fast-paced environment where rapid iteration and data-driven decisions are paramount. This role is crucial for the company's mission to combat loneliness and redefine online connections.

📈 Primary Responsibilities

• Own and manage the entire lifecycle of UX research projects, from initial problem framing and methodology selection to synthesis and delivery of actionable recommendations for multiple products and user segments.

• Design and conduct comprehensive mixed-method research studies, including in-depth user interviews, contextual inquiries, usability testing, surveys, Jobs-to-be-Done (JTBD) analysis, and behavioral data interpretation.

• Proactively identify key user pain points and unmet needs that present opportunities for product innovation, feature enhancement, or strategic pivots.

• Partner with Product Managers and Designers to define research objectives, generate hypotheses, and ensure research findings are effectively integrated into product roadmaps and design iterations.

• Collaborate with Data Analytics and Machine Learning teams to connect qualitative user insights with quantitative behavioral data, A/B testing results, and predictive modeling to validate hypotheses and measure impact.

• Present research findings and strategic recommendations clearly and persuasively to diverse stakeholders, including senior leadership, product teams, and engineering, using data-driven storytelling to influence decisions.

• Develop and refine scalable research processes, best practices, and documentation to build a robust and efficient user research function within the organization.

• Contribute to the strategic definition of product metrics and the establishment of measurement frameworks to track user experience quality and business impact.

• Actively participate in product discovery phases, providing user-centric input to guide the ideation and validation of new product features and improvements.

📝 Enhancement Note: The responsibilities highlight a strategic, end-to-end ownership of research. The emphasis on connecting qualitative insights with quantitative data, product metrics, and A/B testing indicates a strong focus on driving measurable business outcomes (conversion, retention, monetization), aligning this role closely with revenue and growth operations.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Statistics, Computer Science, or a related field is typically expected for a Senior UX Researcher. Equivalent practical experience will also be considered.

Experience: 3-6+ years of dedicated experience in UX research, product research, or a similar user-centered research role, with a proven track record of influencing product strategy and development.

Required Skills:

• Demonstrated expertise in designing and executing mixed-method research methodologies, including in-depth interviews, usability testing (moderated and unmoderated), surveys, Jobs-to-be-Done (JTBD), and behavioral analysis.

• Strong ability to frame research problems, select appropriate methodologies, conduct studies independently, synthesize findings, and deliver clear, actionable recommendations.

• Solid understanding of quantitative research principles, including experimental design, statistical analysis, and the ability to interpret product data, metrics, and validate hypotheses.

• Experience with experimentation and A/B testing, including understanding experiment design, metric selection, and result interpretation to drive product improvements.

• Proven ability to connect qualitative user insights with quantitative data and business metrics to build a holistic understanding of user behavior and impact.

• Deep knowledge of key product metrics relevant to B2C products, such as conversion rates, D1/D7/D30 retention, engagement metrics, funnel analysis, and monetization drivers.

• Experience working with large-scale B2C products and understanding complex user journeys and funnels.

• Proficiency with essential research tools, including survey platforms (e.g., Typeform, SurveyMonkey), usability testing software, and analytics tools (e.g., Amplitude, Google Analytics, Mixpanel) at an interpretation level.

• Excellent communication, presentation, and storytelling skills, with the ability to influence stakeholders at various levels using evidence-based insights.

Preferred Skills:

• Basic SQL or data querying skills for independent data exploration and analysis.

• Experience with advanced analytical techniques such as segmentation, cohort analysis, and behavioral clustering.

• Familiarity with growth frameworks (e.g., AARRR, HEART) and strategies for funnel optimization.

• Prior experience in social, dating, or entertainment product categories.

• Specific experience within growth teams or a strong focus on optimizing activation, retention, and monetization funnels.

• Familiarity with advanced product analytics tools and behavioral data platforms.

📝 Enhancement Note: The required skills emphasize a blend of deep qualitative understanding and robust quantitative analytical capabilities, crucial for a Senior role focused on impacting business metrics. The preferred skills, particularly SQL and growth frameworks, suggest a desire for a researcher who can operate with a degree of autonomy in data analysis and contribute directly to growth initiatives, bridging the gap between research and growth operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies demonstrating end-to-end UX research projects, showcasing your ability to define research questions, select appropriate methodologies, execute studies, and synthesize findings.

• Examples of how your research insights have directly influenced product design, strategy, and led to measurable improvements in key product metrics (e.g., conversion, retention, engagement).

• Evidence of your ability to integrate qualitative and quantitative data to create a comprehensive understanding of user behavior and inform decision-making.

• Documentation of research processes you have implemented or improved, highlighting efficiency gains or enhanced impact.

Process Documentation:

• Showcase your ability to document detailed research plans, including objectives, hypotheses, participant recruitment strategies, and methodological approaches.

• Provide examples of synthesized research reports that clearly articulate key findings, user pain points, and actionable recommendations in a digestible format.

• Demonstrate experience in creating user journey maps, personas, or other artifacts that effectively communicate user needs and behaviors to product teams.

• Evidence of contributing to or establishing scalable research processes that enhance the efficiency and impact of user research within a product development lifecycle.

📝 Enhancement Note: For a Senior UX Researcher, the portfolio is critical. It should not only showcase research projects but also quantify the impact of those projects on business outcomes. Demonstrating the ability to bridge research insights with business metrics (conversion, retention, monetization) and present this clearly is paramount, indicating the candidate's alignment with revenue and growth operations objectives.

💵 Compensation & Benefits

Salary Range: While not explicitly provided, for a Senior UX Researcher role with 3-6+ years of experience in a high-demand, remote-friendly tech environment like Social Discovery Group, and considering the location in Tbilisi, Georgia, a competitive salary range would typically fall between $60,000 - $100,000 USD per year. This estimate is based on industry benchmarks for senior research roles in tech, adjusted for the potential cost of living in Georgia while acknowledging the company's global remote workforce and the international nature of its operations.

Benefits:

• Fully Remote Opportunity: Enjoy the flexibility of working from anywhere within the company's approved remote locations.

• Generous Vacation: 28 calendar days of paid vacation per year to ensure work-life balance and prevent burnout.

• Wellness Days: 7 paid wellness days annually, offering flexibility for personal needs and recovery without requiring sick leave.

• Referral Bonuses: Significant bonuses of up to $5,000 for successfully referring new hires, encouraging internal networking and talent acquisition.

• Professional Development: 50% reimbursement for professional training, international conferences, and workshops, supporting continuous learning and skill enhancement.

• English Language Support: Corporate discount for English lessons, beneficial for a globally distributed team.

• Health Benefits: Up to $1,000 gross per year per employee as compensation for health insurance or medical expenses, providing financial support for personal and family healthcare.

• Workplace Organization Reimbursement: Up to $1,000 gross reimbursement every 3 years for setting up a home office or renting a co-working space, ensuring a productive and comfortable work environment.

• Internal Gratitude System: A unique gamified system for peer-to-peer recognition, allowing employees to exchange bonuses for merchandise, team-building activities, or wellness services.

Working Hours: The role is full-time, aligning with approximately 40 hours per week. The fully remote nature and global distribution of the team suggest flexibility in daily working hours, though core collaboration times may be established to facilitate effective teamwork across different time zones.

📝 Enhancement Note: The salary estimate is based on general market data for Senior UX Researchers in tech, factoring in the remote aspect and location. The benefits package is exceptionally comprehensive, particularly the reimbursement for workplace setup and health expenses, underscoring the company's commitment to supporting its global, remote workforce. The "Workplace organization" benefit is particularly relevant for a remote role and directly supports operational efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Discovery Group operates within the Social Networking and Online Dating sector, a highly competitive and rapidly evolving digital space. The company's mission to combat loneliness and redefine online connection positions it within the broader "social tech" and "digital intimacy" markets. This industry demands continuous innovation, a deep understanding of user psychology, and a data-driven approach to product development and growth.

Company Size: With over 1,000 professionals and digital nomads globally, Social Discovery Group is a large, established organization. This size implies a robust infrastructure, established processes, and opportunities for significant cross-functional collaboration, while also requiring clear communication channels to maintain agility.

Founded: While the founding date is not explicitly stated, the company's portfolio includes well-established brands like Dating.com, DateMyAge, and Dil Mil, suggesting a history of growth and successful product development in the social discovery space. This longevity indicates a stable yet dynamic company culture focused on long-term impact.

Team Structure:

• The UX Research team is likely integrated within product development units, working closely with Product Managers, Designers, and Data Analysts.

• Given the company's global footprint and "digital nomad" ethos, teams are highly distributed, emphasizing asynchronous communication and self-management.

Methodology:

• Data Analysis: A strong emphasis on leveraging product analytics (Amplitude, GA, Mixpanel) and behavioral data to understand user trends and validate hypotheses.

• Workflow Planning: Research is integrated into the product development lifecycle, from discovery and ideation to validation and post-launch evaluation, ensuring user insights drive continuous improvement.

• Automation & Efficiency: The focus on scalable research processes and tooling suggests an interest in optimizing research operations for maximum efficiency and impact across a large user base.

Company Website: https://social-discovery-ventures.breezy.hr/ (Note: This is the careers portal; the primary company website is likely socialdiscoverygroup.com, as linked in the description).

📝 Enhancement Note: Social Discovery Group's focus on social discovery and its "digital nomad" culture are key differentiators. The company's size and global presence mean the Senior UX Researcher will need to be adept at working with diverse teams across time zones and cultural backgrounds. The integration of research with product, analytics, and ML teams highlights a sophisticated, data-centric approach to product development, aligning closely with operational excellence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Researcher, indicating a level of autonomy, expertise, and responsibility beyond junior or mid-level positions. Senior researchers are expected to lead complex projects, mentor junior team members, and significantly influence product strategy and decision-making. In the context of Social Discovery Group, this seniority means playing a critical role in understanding and optimizing the user journey across their diverse B2C products, directly impacting growth and monetization.

Reporting Structure: While not explicitly stated, a Senior UX Researcher typically reports to a Head of UX, Director of Product, or a Senior Manager overseeing research operations. They will work closely with cross-functional teams, including Product Managers, Designers, and Data Analysts, forming collaborative pods focused on specific product areas or strategic initiatives.

Operations Impact: The UX Researcher's impact is directly tied to improving core business operations related to user acquisition, engagement, retention, and monetization. By providing actionable insights into user behavior and pain points, this role directly informs strategies that drive conversion rates, reduce churn, increase user lifetime value, and optimize the overall user experience, thereby contributing significantly to the company's revenue and growth objectives.

Growth Opportunities:

• Leadership Development: Opportunities to lead larger, more complex research initiatives, mentor junior researchers, and potentially shape the direction of UX research practices within the company.

• Skill Specialization: Deepen expertise in specific research methodologies, data analysis techniques (e.g., advanced SQL, segmentation), or product areas (e.g., growth funnels, AI-driven features).

• Cross-Functional Impact: Gain exposure to strategic decision-making across product, marketing, and data science, potentially leading to roles with broader product management or growth responsibilities.

• Industry Influence: Contribute to building a strong research culture and potentially present findings at industry conferences, enhancing personal and company reputation.

📝 Enhancement Note: The "Senior" title implies a strategic contribution beyond project execution. The emphasis on influencing product strategy and metrics suggests this role is integral to the operational success of the product teams, particularly in areas of user acquisition and retention, which are critical for revenue generation in a B2C subscription/engagement model.

🌐 Work Environment

Office Type: Social Discovery Group operates with a "work-from-anywhere" philosophy, emphasizing a fully remote work environment. While they maintain offices and co-working spaces in various global locations (Cyprus, Malta, USA, Armenia, Georgia, etc.), the primary mode of operation for this role is remote. This fosters a culture of autonomy, trust, and flexibility.

Office Location(s): The company has a presence in numerous countries, including Cyprus, Malta, USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, and Australia. This diverse geographical distribution supports the "digital nomad" lifestyle and allows employees to work from various locations globally.

Workspace Context:

• Collaborative Environment: Despite being remote, collaboration is key. Teams utilize digital tools for communication, project management, and knowledge sharing, fostering a sense of virtual co-location.

• Tools & Technology: Employees are equipped with necessary tools and technology, and the company provides reimbursement for home office setups or co-working spaces, ensuring a productive and professional remote workspace.

• Team Interaction: Interaction is facilitated through regular video calls, Slack channels, and internal gamified systems, promoting team cohesion and knowledge exchange among distributed colleagues.

Work Schedule: The role is full-time (approximately 40 hours/week). While core working hours might be established for team synchronization, the remote nature often allows for flexibility in scheduling daily tasks, accommodating individual work preferences and different time zones, which is crucial for effective cross-border operations.

📝 Enhancement Note: The "work-from-anywhere" model is a significant aspect of the company's culture and operational setup. The reimbursement for workplace setup is a practical benefit that directly supports the operational efficiency of a remote workforce, ensuring that remote employees have suitable environments for focused work and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial call to assess basic qualifications, experience, and cultural fit.

• Technical Interview / Portfolio Review: This is a critical stage where candidates present their portfolio. Expect to walk through 2-3 key case studies, detailing your research process, methodologies, insights, and importantly, the impact of your work on product decisions and business outcomes.

• Cross-Functional Interviews: You will likely meet with Product Managers, Designers, and potentially Data Analysts or ML specialists to discuss collaboration styles, problem-solving approaches, and how you integrate research into their workflows.

• Senior Leadership Interview: A final interview with a senior leader (e.g., Head of Product, VP of Engineering, or CEO) to assess strategic thinking, leadership potential, and alignment with company vision.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the business problem, the research you conducted, the key insights derived, and most importantly, the measurable impact of those insights on product metrics (e.g., increased conversion by X%, improved retention by Y%, reduced user frustration leading to Z fewer support tickets).

• Showcase Methodology: Detail your approach – why you chose specific qualitative or quantitative methods, how you synthesized findings, and how you translated them into actionable recommendations. Highlight your mixed-methods expertise.

• Tell a Story: Structure your portfolio presentations as compelling narratives. Start with the challenge, explain your journey of discovery, present the critical insights, and conclude with the resolution and impact.

• Tailor to SDG: Research Social Discovery Group's products and target audience. Frame your examples to highlight experience relevant to B2C social/dating platforms, growth funnels, and user engagement.

Challenge Preparation:

• Hypothetical Research Scenario: Be prepared for a hypothetical research challenge where you might be asked to outline a research plan for a new feature or a product problem. Focus on defining clear objectives, appropriate methodologies, and how you would measure success.

• Data Interpretation: You may be presented with sample data (qualitative quotes, quantitative metrics) and asked to interpret it and derive actionable insights.

• Stakeholder Communication: Practice articulating complex research findings in a concise and persuasive manner, considering different stakeholder perspectives.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates must demonstrate not just research skills but also the ability to translate those skills into tangible business value, particularly concerning conversion, retention, and monetization. This aligns the role with operational objectives focused on growth and revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Survey Platforms: Proficiency in tools like Typeform, SurveyMonkey, or Google Forms for designing and distributing user surveys.

• Usability Testing Tools: Experience with platforms for conducting moderated and unmoderated usability tests (e.g., Lookback, UserTesting.com, Maze).

• Qualitative Data Analysis Tools: Familiarity with tools for thematic analysis, affinity mapping, or qualitative data synthesis (e.g., Dovetail, Miro, Condens).

• Collaboration & Documentation: Tools such as Slack, Confluence, Google Workspace, and potentially project management software like Jira or Asana.

Analytics & Reporting:

• Product Analytics: Strong interpretation-level knowledge of tools like Amplitude, Google Analytics (GA4), and Mixpanel for analyzing user behavior, funnels, and conversion paths.

• Data Visualization: Ability to interpret dashboards and potentially create simple visualizations using tools integrated with analytics platforms.

• A/B Testing Platforms: Understanding of concepts and platforms for experimentation, even if not directly managing them.

CRM & Automation:

Advantageous Skills:

• Basic SQL: Ability to query databases directly for self-service data analysis.

• Behavioral Data Tools: Familiarity with tools that track user interactions (e.g., Hotjar, FullStory).

📝 Enhancement Note: The emphasis on analytics tools like Amplitude, GA, and Mixpanel, alongside survey and usability testing platforms, highlights the company's commitment to a data-driven approach. The "interpretation level" requirement for analytics tools suggests that while deep technical analysis might be handled by dedicated analysts, the researcher must be adept at drawing conclusions from this data. Proficiency here directly supports operational efficiency by ensuring research is grounded in real user behavior.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision-Making: A core value where decisions are backed by user research, analytics, and experimentation, rather than intuition alone. This aligns with operational efficiency and measurable outcomes.

• User-Centricity: A deep commitment to understanding and serving the user, ensuring that product development is focused on solving real user problems and meeting their needs.

• Collaboration & Transparency: Encouraging open communication and knowledge sharing across distributed teams, fostering a collective approach to problem-solving and innovation.

• Agility & Adaptability: Embracing change, iterating quickly based on feedback and data, and remaining responsive to market dynamics and user needs in the fast-paced social discovery industry.

• Impact & Ownership: Taking responsibility for driving meaningful outcomes, with a focus on the measurable impact of research on product success and business goals.

Collaboration Style:

• Cross-Functional Integration: Researchers work seamlessly with Product Managers, Designers, Engineers, and Data Analysts, forming integrated product teams that share a common goal.

• Process Improvement Culture: An environment where feedback on research processes and workflows is welcomed, encouraging continuous optimization for efficiency and effectiveness.

• Knowledge Sharing: Actively sharing insights, best practices, and learnings through internal presentations, documentation, and informal channels to elevate the entire team's understanding and capabilities.

📝 Enhancement Note: The emphasis on data-driven decision-making, user-centricity, and measurable impact directly aligns with the principles of effective revenue and sales operations. This culture fosters an environment where research is seen as a critical operational function that directly contributes to business growth and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Diverse Product Portfolio: Managing research across multiple distinct social discovery products, each with its own user base, goals, and challenges, requires strong organizational and prioritization skills.

• Balancing Qualitative Depth with Quantitative Scale: Effectively integrating rich qualitative insights with large-scale quantitative data analysis to provide holistic and actionable recommendations for B2C products with millions of users.

• Influencing Stakeholders in a Fast-Paced Environment: Presenting research findings persuasively and driving change within a dynamic company culture that values speed and data-driven decisions.

• Adapting to Evolving User Behaviors: Keeping pace with rapid shifts in online social interactions and user expectations to ensure research remains relevant and impactful.

Learning & Development Opportunities:

• Deep Dive into Growth Metrics: Opportunities to gain extensive experience in analyzing and optimizing conversion funnels, retention drivers, and monetization strategies for large-scale B2C platforms.

• Advanced Analytics & Data Skills: Potential to develop skills in SQL, advanced statistical analysis, and behavioral segmentation through collaboration with data science and analytics teams.

• Leadership and Mentorship: As a senior member, opportunities to guide and mentor junior researchers, and potentially shape the future of UX research within the organization.

• Industry Exposure: Engaging with cutting-edge research methodologies and contributing to the development of best practices in the social discovery and online dating tech space.

📝 Enhancement Note: The challenges highlight the strategic complexity of the role, requiring not just research execution but also strong influence and analytical skills. The growth opportunities point towards developing expertise in growth operations and data analysis, making this a valuable stepping stone for aspiring leaders in product and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used mixed-method research to solve a complex product problem. What was your approach, what were the key insights, and what was the impact on the product and business metrics?" (Focus on demonstrating end-to-end ownership, methodology, and quantifiable impact.)

• "How do you approach translating qualitative insights into actionable recommendations for product teams? Can you provide an example where your recommendations directly led to a significant improvement in conversion or retention?" (Highlight your ability to bridge user needs with business goals and drive operational improvements.)

Company & Culture Questions:

• "What interests you most about Social Discovery Group and our mission to combat loneliness through social discovery products?" (Demonstrate research into the company's mission and products.)

• "How do you approach collaboration with Product Managers, Designers, and Data Analysts, especially in a remote, distributed team environment?" (Emphasize communication, transparency, and cross-functional teamwork.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin each case study with a clear problem statement and business goal. Progress through your research process, highlighting key decisions and challenges. Conclude with your findings, recommendations, and, most importantly, the measurable outcomes and business impact.

• Quantify Everything Possible: Use numbers to demonstrate success. "Increased conversion by 15%", "Reduced churn by 10%", "Identified a key friction point leading to a 20% improvement in feature adoption."

• Visual Storytelling: Use visuals (screenshots, mockups, charts, personas) to illustrate your points and make your presentation engaging. Ensure your slides are clean, professional, and easy to follow.

• Be Prepared for Deep Dives: Anticipate questions about your methodology, data analysis, and the reasoning behind your recommendations. Be ready to discuss trade-offs and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your research directly contributes to operational efficiency, user acquisition, retention, and monetization. Quantifiable impact and cross-functional collaboration are key themes to emphasize, showcasing your ability to function as a strategic partner within the product and operations ecosystem.

📌 Application Steps

To apply for this Senior UX Researcher position:

• Submit your application through the provided link on the Social Discovery Group careers portal.

• Curate Your Portfolio: Select 2-3 of your most impactful UX research projects. For each, clearly articulate the business challenge, your research methodology, key insights, and, critically, the quantifiable impact on product metrics (e.g., conversion, retention, engagement). Tailor your examples to align with B2C social discovery products and growth objectives.

• Optimize Your Resume: Ensure your resume highlights your experience with mixed-method research, product analytics tools (Amplitude, GA, Mixpanel), A/B testing, and your ability to drive measurable business outcomes. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies. Focus on clear, concise storytelling that emphasizes your strategic thinking, problem-solving skills, and the business value of your research. Be ready to discuss your process for influencing stakeholders and integrating insights into product roadmaps.

• Research SDG: Thoroughly review Social Discovery Group's products, mission, and recent news. Understand their market position and the challenges and opportunities within the social discovery industry. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.