Senior UX Manager til Schibsted: Led mennesker gjennom AI-transformasjonen av UX

📍 Job Overview

Job Title: Senior UX Manager til Schibsted: Led mennesker gjennom AI-transformasjonen av UX

Company: Schibsted Media

Location: Oslo, Norway

Job Type: Full-time

Category: UX Management & Leadership / Product Operations

Date Posted: 2026-06-02

Experience Level: Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead and develop a team of designers integrated within product teams across Content Development, focusing on AI-driven workflows and modern product development.

• Drive the evolution of UX practices within Schibsted Media, specifically addressing the impact of Artificial Intelligence on design processes and team collaboration.

• Foster a culture of psychological safety, continuous learning, and experimentation to navigate complex changes and ensure practical implementation of new frameworks.

• Act as a key member of the UX Leadership Team, contributing to strategic direction and organizational development in the evolving media landscape.

📝 Enhancement Note: This role is positioned as a leadership position focused on people development and strategic adaptation to AI, rather than a hands-on design role. The emphasis is on guiding teams through transformation, requiring strong change management and coaching skills.

📈 Primary Responsibilities

• Team Leadership & Development: Coach and develop designers through regular 1:1s, feedback sessions, and personalized career development plans, fostering psychological safety, clarity, and ownership within the team.

• UX Quality & Collaboration Enhancement: Ensure high UX quality across diverse products and brands, strengthening collaboration between design, product, tech, data, and editorial teams, and promoting effective design processes and critiques.

• AI & Workflow Transformation: Guide teams in adopting AI-driven workflows and tools, translating new frameworks into practical working methods, identifying competency gaps, and supporting individuals through the emotional and practical aspects of change.

• Strategic Contribution: Contribute to the UX Leadership Team's efforts to evolve the UX practice, support the hiring and onboarding of new talent, and foster a culture of experimentation and continuous improvement across the organization.

• Product & Brand Alignment: Help teams balance the development of scalable solutions with the maintenance of strong, distinct brand experiences, ensuring user-centricity remains at the forefront of all product initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of people management, strategic initiative leadership, and operational process improvement, particularly in the context of technological change (AI).

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a background in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for UX leadership roles. Advanced degrees or certifications in leadership or AI could be beneficial.

Experience: A minimum of 5-10 years of experience in a UX Management or similar leadership role is required, demonstrating a proven track record in coaching, systemic thinking, and managing teams through complex organizational shifts.

Required Skills:

• UX Management: Proven experience leading and managing UX/Design teams.

• People Leadership & Coaching: Strong ability to develop, mentor, and support individuals, fostering growth and performance.

• AI Transformation: Genuine curiosity and understanding of how AI is impacting design processes and workflows, with the ability to guide teams through this transition.

• Change Management: Experience in navigating and leading organizational change, supporting individuals through uncertainty and adaptation.

• Product Design Processes: Deep understanding of design methodologies, critiques, and ensuring high-quality user experiences.

• Cross-functional Collaboration: Ability to foster strong working relationships and collaboration across Design, Product, Tech, Data, and Editorial departments.

• Strategic & Systemic Thinking: Capacity to think at an organizational level, understanding complex systems and interdependencies.

Preferred Skills:

• Design Systems: Experience with or understanding of design systems and their role in scaling design efforts.

• Agile Methodologies: Familiarity with agile development environments and how UX integrates within them.

• Media Industry Experience: Understanding of the unique challenges and opportunities within the news and media sector.

• AI Tool Proficiency: While not the primary requirement, familiarity with emerging AI tools for design and content creation would be advantageous.

• Stakeholder Management: Skill in managing expectations and communicating effectively with various stakeholders at different levels.

📝 Enhancement Note: The emphasis on AI transformation implies a need for candidates who are forward-thinking and adaptable, rather than solely focused on traditional UX management. The "5-10 years" experience level suggests a role with significant responsibility and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Leadership Case Studies: Demonstrations of how you've led teams to successfully implement new processes, improve UX quality, or navigate significant organizational changes, particularly those involving technology adoption.

• Team Development Examples: Evidence of coaching and career development initiatives that have led to tangible improvements in team performance, skill acquisition, or employee satisfaction.

• Process Improvement Documentation: Examples of how you've analyzed existing design or product development workflows, identified bottlenecks (especially with AI integration), and implemented optimized processes.

• Cross-functional Collaboration Frameworks: Portfolios showcasing how you've facilitated collaboration between design and other departments, highlighting successful project outcomes.

Process Documentation:

• Workflow Design & Optimization: Showcase your ability to map out current workflows, identify areas for improvement (e.g., AI tool integration, efficiency gains), and design streamlined processes.

• Implementation & Automation: Provide examples of how you've overseen the implementation of new tools, methodologies, or automation strategies within a design or product development context.

• Measurement & Analysis: Demonstrate how you've defined metrics to track the success of process changes, team development initiatives, or AI adoption, and how you’ve analyzed this data to inform future decisions.

📝 Enhancement Note: Given the role's focus on transformation and people leadership, a portfolio should emphasize strategic thinking, leadership impact, and process evolution rather than solely individual design contributions.

💵 Compensation & Benefits

Salary Range: Based on Schibsted's presence in Oslo, Norway, and the senior leadership level of this UX Manager role, with an estimated 5-10 years of experience, the annual salary range is likely between 800,000 NOK and 1,200,000 NOK. This estimate accounts for the high cost of living in Oslo, the demanding nature of leading transformation in a major media organization, and industry benchmarks for senior management positions in Norway.

Benefits:

• Comprehensive Health & Wellness: Including robust medical coverage, potential for mental health support, and wellness programs.

• Generous Paid Time Off: Competitive vacation days and public holidays, typical for Norwegian employment standards.

• Pension Scheme: Employer-contributed pension plan to ensure long-term financial security.

• Professional Development Fund: Resources allocated for training, conferences, and continuous learning in UX, AI, and leadership.

• Hybrid Work Flexibility: Support for a balanced work-life arrangement with a mix of in-office and remote work.

• Employee Stock Options/Bonus Programs: Potential for participation in company performance-based incentives.

• Modern Office Environment: Access to well-equipped facilities in Oslo designed for collaboration and productivity.

Working Hours: The standard working hours are likely around 40 hours per week, with flexibility offered to accommodate the hybrid work arrangement and the demands of a leadership role. This often includes core working hours for team synchronization and collaboration.

📝 Enhancement Note: Salary is an estimation based on Oslo's market rates for senior management roles in tech/media and the specified experience level. Benefits are inferred from standard practices for large, reputable Scandinavian companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Technology. Schibsted Media operates at the intersection of traditional journalism and digital innovation, leveraging technology to deliver news and digital experiences to millions across Scandinavia. This dual focus requires a culture that values both journalistic integrity and rapid technological adaptation.

Company Size: Schibsted is a large, established media conglomerate. The specific team within Content Development might be a sizable department, but the overall organization has thousands of employees. This size offers stability and resources while potentially presenting challenges in agility and cross-departmental communication.

Founded: Schibsted was founded in 1839, indicating a long history and deep roots in the media industry. This legacy informs its brand strength and market position, while its ongoing investment in digital transformation and AI signifies a commitment to future relevance.

Team Structure:

• The UX Manager will lead a team of designers integrated within various product teams across the Content Development domain. This structure implies a matrixed organization where designers report to the UX Manager for people development and UX quality, but also work closely with product managers and engineering leads day-to-day.

• The UX Manager will be part of the UX Leadership Team, collaborating with other UX managers and leads to define and evolve the overall UX strategy and practice within Schibsted Media.

Methodology:

• Data-Driven Decision Making: Schibsted emphasizes using data and insights to inform product development and user experience strategies.

• Agile & Iterative Development: Teams likely operate within agile frameworks, focusing on iterative development, continuous improvement, and rapid prototyping.

• AI Integration: A significant focus on integrating AI into workflows, product features, and operational processes, requiring a methodology that embraces experimentation and learning.

• User-Centricity: A commitment to understanding and serving user needs through design, research, and product development.

Company Website: https://www.schibsted.com/

📝 Enhancement Note: The company culture is characterized by a blend of legacy media values and a forward-looking embrace of technology and AI. This duality is crucial for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Management position, specifically a Senior UX Manager. It signifies a leadership role responsible for a team of designers and a significant impact on the organization's UX strategy and operational processes, particularly concerning technological transformation. The scope extends beyond direct team management to influencing broader organizational practices in AI adoption and workflow optimization.

Reporting Structure: The Senior UX Manager will report into a higher-level UX leadership role, likely a Head of UX, VP of Design, or a similar executive. They will also work closely with Product Directors/VPs and potentially CTOs or Heads of Content Development, forming a strong cross-functional leadership nexus.

Operations Impact: The role has a direct impact on the quality and effectiveness of user experiences across Schibsted's major media brands, influencing user engagement, retention, and ultimately, revenue. By leading the AI transformation within UX, this role will shape how Schibsted innovates and remains competitive in the evolving digital media landscape, impacting operational efficiency and the future of content creation and consumption.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to move into broader leadership roles within Schibsted's product or technology organization, overseeing larger teams or more strategic initiatives.

• Specialization in AI & Future of UX: Opportunity to become a recognized expert within Schibsted and the wider industry on AI's impact on design and media, potentially leading dedicated AI strategy teams.

• Cross-Brand Leadership: Opportunity to influence UX strategy and operations across multiple, distinct media brands within the Schibsted portfolio.

• Mentorship & Executive Development: Access to executive mentorship programs and leadership training to further develop strategic and organizational capabilities.

📝 Enhancement Note: The "Senior" title and the focus on AI transformation indicate a role with substantial strategic weight and significant potential for professional growth within a large, dynamic organization.

🌐 Work Environment

Office Type: Schibsted Media operates with a hybrid work model. This means the office environment in Oslo is designed to be a hub for collaboration, team meetings, brainstorming sessions, and in-person strategic discussions. It will likely feature modern, flexible workspaces that support both individual focus and group interaction.

Office Location(s): The primary office is located at Akersgata 55, Oslo, 0180, Norway. This is a central location within Oslo, likely offering good public transport access and proximity to amenities.

Workspace Context:

• Collaborative Spaces: The office will likely include meeting rooms, breakout areas, and open-plan zones conducive to teamwork and knowledge sharing among designers, product managers, and engineers.

• Technology & Tools: Expect access to state-of-the-art technology and the necessary tools for design, collaboration, and communication, including those supporting AI-driven workflows.

• Team Interaction: The hybrid model means opportunities for both focused remote work and engaging in-person collaboration with direct reports and cross-functional colleagues during designated office days.

Work Schedule: The role adheres to a hybrid work schedule, requiring a balance between remote work and in-office presence. Specific days in the office will likely be coordinated with the team and leadership to maximize collaboration opportunities. The standard work week is approximately 40 hours but may require flexibility due to the nature of leadership and transformation initiatives.

📝 Enhancement Note: The hybrid nature of the work environment is a key aspect, requiring candidates to be comfortable with both remote and in-office collaboration and to manage their teams effectively across these settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (HR/Recruiter): A conversation to assess basic qualifications, cultural fit, and interest in the role and Schibsted.

• Hiring Manager Interview (Jonas Olofsson): A deep dive into your leadership experience, coaching philosophy, strategic thinking regarding AI transformation, and how you handle complex organizational challenges. Be prepared to discuss specific examples.

• Team/Peer Interviews: Meetings with other UX Managers, leads, and potentially senior designers or product managers. These interviews will focus on collaboration style, team development approach, and your ability to integrate into the existing UX leadership structure.

• Case Study Presentation: You will likely be asked to present a portfolio piece or a prepared case study related to leading a team through significant change, implementing new processes, or driving UX quality improvements, with a specific focus on how you would approach AI integration.

• Final Interview (Senior Leadership): A discussion with a more senior executive (e.g., Head of Product, Chief Product Officer) to assess strategic alignment, vision for UX at Schibsted, and overall fit for the company's direction.

Portfolio Review Tips:

• Focus on Leadership & Impact: Showcase your ability to lead, develop, and inspire teams. Highlight how your leadership has driven tangible improvements in UX quality, team performance, or process efficiency.

• AI Transformation Narrative: Clearly articulate your understanding of AI's impact on UX and present examples of how you've guided teams or processes through technological shifts. Discuss your approach to fostering learning and experimentation around AI tools.

• Process Optimization Examples: Detail specific instances where you've analyzed, redesigned, and implemented improved workflows. Quantify outcomes where possible (e.g., efficiency gains, reduced friction).

• Storytelling: Frame your experiences as compelling narratives. Explain the challenge, your approach, the actions you took, and the results achieved, emphasizing your role and decision-making.

• Tailor to Schibsted: Research Schibsted's brands and current initiatives. Be prepared to discuss how your experience aligns with their specific challenges and opportunities, particularly in the media and AI space.

Challenge Preparation:

• AI Adoption Strategy: Be ready to discuss how you would approach integrating AI tools and workflows into a design team that may have varying levels of comfort or expertise.

• Managing Change Resistance: Prepare to discuss strategies for supporting individuals and teams who may be hesitant or anxious about AI-driven changes.

• Balancing Brand & Scalability: Consider how you would guide designers to maintain strong, unique brand identities while leveraging scalable design systems and AI efficiencies.

• Measuring UX Impact in a Transforming Environment: Think about how you would define and measure success for UX in a rapidly evolving landscape influenced by AI.

📝 Enhancement Note: The interview process is designed to assess leadership capabilities, strategic thinking, and adaptability in the face of technological change, with a strong emphasis on practical application and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP. Proficiency in at least one major design tool is expected.

• Collaboration Platforms: Slack, Microsoft Teams for daily communication and team coordination.

• Project Management Tools: Jira, Asana, Trello for task tracking, sprint planning, and workflow management.

• User Research Tools: Tools for usability testing, surveys, and feedback collection (e.g., UserTesting.com, SurveyMonkey, Hotjar).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for understanding user behavior on Schibsted's digital platforms.

• Product Analytics: Tools like Amplitude, Mixpanel for in-depth product usage analysis.

• Dashboarding Tools: Tableau, Power BI, or internal BI tools for creating and presenting performance metrics to stakeholders.

CRM & Automation:

• While not a direct CRM role, understanding how CRM data might influence user experience or how product teams interact with customer data is beneficial.

• Automation Tools: Familiarity with workflow automation concepts, potentially within design tools or broader organizational systems, will be advantageous for driving efficiency.

• Content Management Systems (CMS): Understanding of CMS platforms, as the role specifically mentions designers working with these solutions.

📝 Enhancement Note: The technology stack reflects a modern digital product development environment. While the role is leadership-focused, a strong understanding of the tools and platforms designers use, and how they integrate with analytics and AI, is crucial.

👥 Team Culture & Values

Operations Values:

• Curiosity & Learning: A deep-seated value for continuous learning, especially regarding new technologies like AI, and fostering an environment where experimentation is encouraged.

• Collaboration & Transparency: Emphasizing open communication, shared ownership, and strong cross-functional partnerships between design, product, tech, and editorial.

• User-Centricity & Empathy: A commitment to understanding and advocating for user needs, ensuring that all product decisions are grounded in user insights and empathy.

• Impact & Ownership: A focus on delivering measurable results and taking ownership of outcomes, driving high-quality UX and operational efficiency.

• Adaptability & Resilience: Valuing the ability to navigate change, embrace uncertainty, and remain effective in a dynamic and evolving industry.

Collaboration Style:

• Integrated Teams: Designers are embedded within product teams, fostering close, day-to-day collaboration with product managers and engineers.

• Cross-Functional Partnership: A strong emphasis on building bridges and fostering mutual respect and understanding between different departments (Design, Product, Tech, Data, Editorial, Marketing).

• Feedback-Rich Environment: Encouraging constructive critique and open feedback loops for both design work and team processes.

• Knowledge Sharing: Promoting practices where team members share learnings, best practices, and insights, particularly around new tools and methodologies like AI.

📝 Enhancement Note: The culture at Schibsted Media appears to champion innovation, collaboration, and a proactive approach to industry changes, particularly the integration of AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating AI Uncertainty: Guiding teams through the rapid evolution of AI in design, addressing potential job displacement fears, and identifying genuine opportunities for enhancement rather than disruption.

• Balancing Centralization & Decentralization: Managing a team integrated into various product squads while maintaining a cohesive UX vision, quality standards, and fostering a strong sense of community within the broader UX team.

• Bridging Legacy & Innovation: Integrating new AI-driven workflows and modern product development practices within a large, established media organization with existing processes and a strong journalistic heritage.

• Measuring Impact of Transformation: Defining and tracking metrics that demonstrate the value and success of AI adoption and UX practice evolution in a complex, fast-paced environment.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunities to deeply explore and become an expert in AI's application within UX, potentially leading to internal workshops or external speaking engagements.

• Advanced Leadership Training: Access to executive coaching and leadership development programs tailored for managing complex organizational change and driving innovation.

• Cross-Industry Insights: Exposure to diverse media brands and their unique operational challenges, broadening strategic perspective.

• Mentorship from Senior Leaders: Guidance from experienced leaders within Schibsted on strategic planning, organizational design, and navigating large-scale transformations.

📝 Enhancement Note: The role presents significant challenges related to managing technological change and organizational evolution, which are also framed as substantial growth opportunities for ambitious leaders.

💡 Interview Preparation

Strategy Questions:

• "Describe your philosophy on leading and developing design teams, particularly in times of rapid technological change like AI adoption." (Focus on coaching, psychological safety, and adaptability.)

• "How would you approach integrating AI-driven tools and workflows into a design team that has varying levels of comfort and experience? What are the key considerations for a media organization like Schibsted?" (Discuss phased approaches, training, ethical considerations, and balancing AI with human creativity.)

• "Walk me through a time you successfully led a team or organization through a significant process or technological transformation. What were the biggest challenges, and how did you overcome them?" (Prepare a STAR method story with clear metrics and lessons learned.)

Company & Culture Questions:

• "Based on your understanding of Schibsted Media, what do you see as the biggest opportunities and challenges for UX in the coming years, particularly with AI?" (Show your research on Schibsted's brands, market position, and recent tech initiatives.)

• "How would you contribute to fostering a culture of experimentation and continuous learning within the UX team and across Schibsted?" (Discuss creating safe spaces for failure, knowledge sharing, and feedback loops.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the problem, your role, the steps you took (emphasizing leadership and process), the outcomes (quantified where possible), and your key learnings.

• Highlight AI Integration: If you have relevant experience, explicitly discuss how you approached AI or similar disruptive technologies in past roles, even if it was conceptual or experimental.

• Focus on People & Process: Emphasize your ability to develop talent, foster collaboration, and optimize workflows, rather than just showcasing final designs.

• Prepare for Q&A: Anticipate questions about your decision-making process, how you handle conflict, and how you measure success. Be ready to discuss your vision for UX at Schibsted.

📝 Enhancement Note: Interviews will heavily probe leadership capabilities, strategic thinking regarding AI, and the ability to manage complex organizational dynamics within a media context.

📌 Application Steps

To apply for this Senior UX Manager position at Schibsted:

• Submit your application through the provided link on the Schibsted Teamtailor careers page.

• Curate Your Portfolio: Select 2-3 key projects that best demonstrate your leadership in team development, process optimization, and navigating technological change (specifically AI, if applicable). Ensure these showcase your impact and strategic thinking.

• Tailor Your Resume: Highlight keywords from the job description such as "UX Management," "People Leadership," "AI Transformation," "Change Management," and "Cross-functional Collaboration." Quantify achievements and leadership responsibilities.

• Prepare Your Case Study: Develop a concise presentation or narrative for a significant leadership challenge or transformation you've managed. Focus on your role, the process, and the measurable outcomes.

• Research Schibsted Media: Understand their various brands (Aftenposten, VG, etc.), their current digital strategies, and any public statements or news regarding their AI initiatives. This will inform your interview responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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