Senior UX Designer, DTC Web

📍 Job Overview

Job Title: Senior UX Designer, DTC Web

Company: Life360

Location: Remote, USA & Canada

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-07-24T16:05:06

Experience Level: 5-8 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping the Direct-to-Consumer (DTC) web experience for Life360, focusing on user acquisition and retention through exceptional UX/UI design.

• You will be responsible for end-to-end design execution, from initial concept to final implementation, ensuring a seamless and conversion-optimized customer journey.

• This position requires a strong blend of design craft and scientific rigor, emphasizing data-driven decision-making through qualitative research and behavioral analytics.

• You will play a key role in maintaining and evolving the web design system, ensuring consistency, accessibility, and brand adherence across all digital touchpoints.

📝 Enhancement Note: While the title is "Senior UX Designer", the responsibilities and experience requirements suggest a role deeply embedded in GTM (Go-To-Market) operations, specifically within the e-commerce and subscription revenue streams. The focus on conversion, LTV, and customer journey optimization aligns with the strategic objectives of revenue and sales operations, even though the primary discipline is design.

📈 Primary Responsibilities

• Own the UX/UI design execution for Life360's DTC web surfaces, including subscription plan selectors, checkout flows, feature enhancements, core page experiences, and onboarding flows.

• Advocate for members and champion high design standards and best practices across the organization, influencing product and engineering teams.

• Prototype and design A/B and multivariate tests in close partnership with the Site Optimization Manager, translating hypotheses into testable design variants with clear rationale.

• Map the full customer journey across web surfaces, identifying friction points, drop-off areas, and moments of delight to inform optimizations and roadmap decisions.

• Lead qualitative research operations, including planning and moderating user interviews, usability sessions, and concept tests, synthesizing findings into actionable design recommendations.

• Synthesize qualitative signals (session recordings, heatmap analysis, user interviews) with quantitative funnel data to build a comprehensive understanding of customer behavior and prioritize design backlog.

• Design with Lifetime Value (LTV) in mind by creating compelling trial experiences, reducing attachment friction, and providing feedback across onboarding and re-engagement flows to drive long-term subscription retention.

• Maintain and evolve the web design system and pattern library, ensuring component consistency, accessibility standards, and visual coherence across web and app surfaces.

• Create detailed design specifications and collaborate directly with Product and Engineering to ensure faithful implementation, reviewing builds and iterating as needed.

• Partner with Merchandising and Creative on Homepage, Product Detail Page (PDP), Product Listing Page (PLP), and Landing Page (LP) designs, wayfinding improvements, comparison tools, and buying guide UX.

• Contribute to the information architecture and taxonomy of the site, optimizing navigation, filtering, and search experiences for efficient customer progression from awareness to purchase.

• Conduct regular competitive design audits and track emerging UX patterns in DTC, subscription commerce, and consumer tech, proactively bringing relevant trends and ideas to the team.

📝 Enhancement Note: The responsibilities highlight a strategic influence on revenue generation through UX optimization, directly impacting conversion rates and customer lifetime value. This role requires a deep understanding of the sales funnel, from initial touchpoint to long-term customer engagement.

🎓 Skills & Qualifications

Education: Bachelor’s degree in User-Centered Design, Interaction Design, Visual Design, or equivalent practical experience.

Experience: 5-8 years of UX/UI design experience.

Required Skills:

• Proven experience designing for eCommerce or DTC web environments, including subscription flows, checkout optimization, and commerce-specific UX patterns.

• Hands-on qualitative research experience: planning and moderating user interviews and usability tests, synthesizing findings, and connecting them directly to design decisions.

• Proficiency with Figma for design, prototyping, and handoff; experience maintaining a shared design system or component library.

• Familiarity with session recording and heatmap tools (e.g., Noibu, Hotjar, FullStory) and the ability to extract design insights from behavioral data.

• Working knowledge of A/B testing and experimentation, including designing clean variants and scoping changes to isolate variables.

• Strong systems thinker: ability to design components, not just screens, and hold the full customer journey in mind.

• Excellent communicator capable of presenting design rationale clearly to non-designers, explaining research influences and tradeoffs.

• Native eCommerce web designer with deep expertise in responsive and mobile-first design across multiple viewports.

• Collaborative mindset, with the ability to give and receive feedback generously and work fluidly across disciplines.

• Experience working in a remote-first environment. Preferred Skills:

• Comfort using AI-assisted prototyping tools for rapid building and testing of working prototypes.

• Familiarity with how web experiences translate across regional markets.

• Experience with product presentation layers that are visually compelling and conversion-optimized.

• Understanding of information architecture and taxonomy for site navigation, filtering, and search.

📝 Enhancement Note: The explicit mention of "AI-assisted prototyping tools" and the company's "AI Native" approach indicates a forward-thinking environment where proficiency in leveraging AI for design efficiency and innovation is highly valued. This is a critical keyword for candidates interested in cutting-edge design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a minimum of 5-8 years of UX/UI design work.

• Demonstrations of design craft, including pixel-perfect execution, intuitive UI, and visually appealing interfaces.

• Evidence of research rigor, detailing the process, methodologies used, and insights gained.

• Case studies that clearly illustrate the problem, your design process, research findings, solutions, and measurable results.

• Specific examples of work on eCommerce or DTC web environments, including subscription flows, checkout optimization, and commerce-specific UX patterns.

• Examples of contributions to or management of design systems and component libraries. Process Documentation:

• Case studies that detail the full customer journey mapping process for web surfaces, highlighting identified friction points and implemented solutions.

• Documentation of qualitative research operations, including sample interview guides, usability test plans, and synthesized insight reports with actionable recommendations.

• Examples of A/B or multivariate test designs, clearly outlining hypotheses, design variants, and the rationale behind each change.

• Demonstrations of how behavioral data (session recordings, heatmaps) and quantitative funnel data were synthesized to inform design decisions and prioritize a backlog.

• Portfolio pieces that showcase the design of components and how they fit into a larger system and customer journey.

• Evidence of collaboration with Product and Engineering, including examples of design specifications and interaction with development teams.

📝 Enhancement Note: The emphasis on "process, not just the final screens" and the requirement to show "research rigor" and "measurable results" indicates that candidates should prepare detailed case studies that highlight their analytical skills, problem-solving approach, and impact on business metrics, particularly conversion rates and LTV.

💵 Compensation & Benefits

Salary Range:

• US Candidates: $129,000 to $190,000 USD per year.

• Canadian Candidates: $149,500 to $176,000 CAD per year.

Explanation of Range: The salary range reflects the experience level, the strategic importance of the role in driving DTC revenue, and regional cost of living adjustments between the US and Canada. Base pay will be determined by individual factors such as geographic location, job-related knowledge, skills, and experience.

Benefits:

• Comprehensive Health: Medical, dental, and vision insurance plans. (100% paid for US employees; supplemental plans for Canadian employees).

• Financial Security: 401(k) plan with company matching program (US); RRSP with DPSP plan (Canada).

• Employee Well-being: Employee Assistance Program (EAP) for mental wellness support.

• Time Off: Flexible Paid Time Off (PTO) and 12 company-wide paid holidays.

• Unique Perks: Winter and Summer weeklong synchronized company shutdowns.

• Professional Development: Learning & Development programs.

• Remote Work Support: Equipment, tools, and reimbursement support for a productive remote environment.

• Exclusive Life360 Benefits: Free Life360 Platinum Membership for your preferred circle and free Tile Products.

• Equity: Compensation package includes equity.

Working Hours: Standard 40 hours per week, with flexibility expected to meet project deadlines and collaborate effectively across time zones.

📝 Enhancement Note: The salary ranges provided are specific and differentiated by region, which is crucial for candidates in both the US and Canada. The inclusion of equity and unique company shutdown benefits are significant differentiators for attracting top talent. The mention of "LTV" and "subscription retention" in the responsibilities further ties this role to revenue generation, a key operational focus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology - Mobile Applications, IoT (Internet of Things), Family Safety, and Consumer Electronics (tracking devices). Life360 operates in a unique space that intersects family connectivity, personal safety, and smart device ecosystems.

Company Size: Over 500 remote-first employees. This size indicates a company with established processes but still agile enough for significant growth and impact.

Founded: Information on founding date is not explicitly provided, but the company's current user base of ~97.8 million MAU (as of March 31, 2026) suggests significant growth and a mature product offering.

Team Structure:

• The role sits within the "eCommerce team," specifically under "Journey Marketing."

• This team is a cross-functional mix of merchandisers, marketers, data analysts, and designers.

• The Senior UX Designer will report to a manager within this team, likely the Site Optimization Manager or a lead within Journey Marketing.

• They will collaborate closely with Product, Creative, Engineering, and Merchandising teams. Methodology:

• AI Native Approach: Life360 is building an AI-native company, integrating AI into how they build and operate. This implies a culture of innovation and leveraging cutting-edge technology.

• Data-Driven Design: Strong emphasis on synthesizing qualitative and quantitative data to inform design decisions and optimize user experiences.

• Customer-Centricity: The mission "to keep people close to the ones they love" and the value "Members Before Metrics" highlight a deep focus on user needs and delivering exceptional member experiences.

• Agile Collaboration: The description "moves fast and takes the member experience seriously" suggests an agile, iterative approach to product development and design.

Company Website: http://life360.com/

📝 Enhancement Note: The "AI Native" philosophy is a significant differentiator and signals a company culture that embraces technological advancement. For operations professionals, this implies an environment where data analysis, automation, and efficiency are likely core tenets, even within design functions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It demands a high degree of autonomy, strategic thinking, and the ability to influence cross-functional teams. The role is designed for someone who can own significant areas of the digital experience and research operations.

Reporting Structure: The Senior UX Designer will report into the eCommerce team, likely within Journey Marketing. They will work closely with a Site Optimization Manager and collaborate extensively with Product Managers, Engineers, and Creative teams. This structure allows for direct impact on business outcomes.

Operations Impact: The role has a direct and substantial impact on Life360's revenue through optimizing the DTC web experience. By improving conversion rates on subscription plans, checkout flows, and device purchases, and by driving long-term subscription retention (LTV), this role directly contributes to the company's financial growth and market position. The focus on "turning interest into purchase" and "long-term loyalty" underscores its strategic importance in the Go-To-Market (GTM) strategy.

Growth Opportunities:

• Deepening UX Expertise: Opportunity to lead complex design challenges within a rapidly growing, mission-driven company.

• Specialization in DTC/Subscription Commerce: Gaining in-depth experience in a high-growth sector of the technology market.

• Research Leadership: Developing and refining qualitative research programs, potentially leading to broader research strategy development.

• Cross-Functional Influence: Enhancing skills in stakeholder management, influencing product roadmaps, and collaborating with diverse teams.

• AI Integration: Becoming proficient in leveraging AI tools for design and research, aligning with the company's "AI Native" strategy.

• Potential for Team Lead/Management: As the team grows, there could be opportunities to mentor junior designers or lead specific design initiatives.

📝 Enhancement Note: This role offers significant operational impact by directly influencing revenue through conversion optimization and LTV enhancement. The growth opportunities highlight a path for specialization and leadership within the design and GTM functions, particularly in the context of an AI-driven strategy.

🌐 Work Environment

Office Type: Life360 operates as a "Remote First" company. This means the primary experience for all employees is remote, regardless of any specified location. This is not a hybrid role where remote is an option; it is the default and intended mode of work.

Office Location(s): While the job is listed as "Remote, USA" and "Remote, Canada," indicating eligibility for employees residing in these countries, there are no physical office requirements. The company may have offices, but the role is not tied to them.

Workspace Context:

• Autonomy and Flexibility: As a remote-first company, employees are expected to manage their own work environment and schedules to ensure productivity.

• Digital Collaboration Tools: Heavy reliance on digital collaboration tools for communication, project management, and design work (e.g., Figma, Slack, video conferencing).

• Team Interaction: While remote, the team structure within Journey Marketing emphasizes collaboration through regular meetings, design reviews, and shared project spaces within design tools.

• Operations Tools: Access to and use of various design, research, analytics, and project management tools will be standard.

Work Schedule: The standard working hours are 40 hours per week. However, given the remote nature and global user base, some flexibility may be required to accommodate cross-functional meetings with teams in different time zones. The emphasis is on output and impact rather than strict adherence to time.

📝 Enhancement Note: The "Remote First" designation is critical. It signifies a company culture and infrastructure built around distributed work, which requires a high degree of self-discipline, proactive communication, and proficiency with remote collaboration tools – all essential for operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's remote nature.

• Portfolio Review & Design Challenge: A dedicated session where candidates present their portfolio, focusing on case studies that demonstrate their process, research skills, and impact on business metrics (especially conversion and LTV). This may include a take-home design challenge or an in-session exercise related to optimizing a DTC web flow.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, Marketing, and potentially Merchandising to assess collaboration skills, technical understanding, and ability to articulate design rationale to diverse audiences.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into experience, strategic thinking, and alignment with team goals and company values.

Portfolio Review Tips:

• Structure Your Case Studies: For each case study, clearly articulate the problem, your role and responsibilities, the research methodology, design solutions, rationale for key decisions (especially those informed by data), and measurable outcomes (e.g., conversion rate increase, LTV improvement).

• Highlight Process, Not Just Polish: Emphasize your thought process, how you approached problem-solving, your iteration cycles, and how you incorporated feedback and data. Show wireframes, user flows, research synthesis, and prototypes.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs. Focus on conversion rates, A/B test results, user satisfaction scores, or LTV impact.

• Showcase DTC/E-commerce Expertise: Feature examples specifically related to subscription models, checkout optimization, product discovery, and onboarding flows.

• Demonstrate Research Rigor: Clearly explain how you conducted user interviews, usability tests, and synthesized qualitative and quantitative data. Show how research directly influenced your design decisions.

• Address AI Integration: Be prepared to discuss how you have used or would use AI-assisted tools in your design and research process.

Challenge Preparation:

• DTC Web Optimization: Be ready to analyze a given DTC web page or flow and propose UX improvements focused on conversion, retention, or user engagement.

• Research Synthesis: You might be asked to interpret user feedback or behavioral data and outline design recommendations.

• Design System Thinking: Prepare to discuss how you would contribute to or maintain a design system for a web-based e-commerce platform.

• Communication & Rationale: Practice articulating your design decisions and research findings clearly and concisely to a non-design audience, explaining the "why" behind your choices.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just design skills but also the ability to drive business outcomes through UX strategy and research. The "AI Native" company context means being ready to discuss AI tool usage.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for design, prototyping, and handoff; experience maintaining a shared design system/component library required).

• AI-Assisted Prototyping: Proficiency with AI tools for quick prototype building and testing is preferred.

• Collaboration: Tools like Slack, Zoom, Google Workspace (or similar) for day-to-day communication and collaboration in a remote environment.

Analytics & Reporting:

• Session Recording & Heatmaps: Familiarity with tools like Noibu, Hotjar, FullStory, or equivalents for analyzing user behavior on web surfaces.

• Quantitative Data Analysis: Ability to work with funnel data, conversion metrics, and potentially CRM data to understand user behavior alongside qualitative insights.

• A/B Testing Platforms: Understanding of how to design test variants and interpret experiment results.

CRM & Automation:

• While not directly managing CRM or automation systems, understanding how UX design impacts these areas (e.g., lead capture forms, onboarding sequences) is beneficial. Knowledge of how web experiences integrate with broader marketing automation and CRM strategies would be a plus.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of AI-assisted prototyping tools and behavioral analytics tools (heatmaps, session recordings) highlights the data-driven and technologically advanced nature of the design team's operations.

👥 Team Culture & Values

Operations Values:

• Be a Good Person: Emphasizes integrity, trust, and ethical conduct within the team and in user interactions. This translates to user-centric design that respects privacy and builds trust.

• Be Direct With Respect: Encourages open, honest, and constructive communication, even when delivering difficult feedback. This fosters a culture of continuous improvement and psychological safety within the design and product teams.

• Members Before Metrics: Prioritizes creating an exceptional member experience above all else. While metrics are important, the ultimate goal is to serve the user's needs and build lasting loyalty. This means design decisions should always consider the user's perspective and benefit.

• High Intensity, High Impact: Reflects a driven, results-oriented environment where team members are committed to achieving significant outcomes. This means expecting a proactive, dedicated approach to design challenges and a focus on delivering impactful solutions that drive business goals.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with Product Managers, Engineers, Marketers, and Merchandisers.

• Feedback-Driven Iteration: A culture that values generous feedback exchange, both giving and receiving, to refine designs and strategies.

• Problem-Solving Orientation: Constraints (technical, business, or resource) are viewed as design problems to be solved creatively, rather than obstacles.

• Shared Ownership: The team likely shares ownership of outcomes, working together to achieve the common goal of creating successful DTC web experiences that drive user acquisition and retention.

📝 Enhancement Note: The company values are deeply integrated into the user experience and team dynamics. "Members Before Metrics" and "High Intensity, High Impact" are key drivers for operations-focused roles, indicating a culture that values both user advocacy and direct contribution to business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex user needs and business objectives (like LTV, conversion rates, subscription growth) into cohesive and user-friendly web experiences.

• Maintaining Design Consistency Across Platforms: Ensuring a unified brand and user experience between web and app surfaces, especially with a growing product suite and regional variations.

• Driving Innovation in a Remote-First Environment: Continuously finding ways to foster creativity, collaboration, and rapid iteration within a distributed team structure.

• Leveraging AI Effectively: Staying ahead of the curve in integrating AI tools and methodologies into the design and research workflow to enhance efficiency and outcomes.

• Data Synthesis Complexity: Effectively synthesizing diverse qualitative and quantitative data streams to derive actionable insights and prioritize design efforts.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to refine skills in areas like advanced prototyping, interaction design, and accessibility standards.

• DTC & Subscription Commerce Mastery: Deepening expertise in the nuances of direct-to-consumer models, subscription lifecycle management, and e-commerce conversion optimization.

• Research Methodology Expansion: Gaining experience in a wider range of qualitative and quantitative research methods and potentially contributing to research strategy.

• AI in Design Exploration: Participating in the company's "AI Native" initiatives, exploring and implementing AI tools for design and research.

• Cross-Functional Strategy: Developing a stronger understanding of marketing, merchandising, and product strategy through close collaboration with these teams.

• Mentorship: Potential to mentor junior designers as the team grows, or to be mentored by senior leaders within the product and marketing organizations.

📝 Enhancement Note: The challenges highlight the strategic nature of the role, requiring a blend of creative problem-solving, analytical rigor, and cross-functional leadership. The growth opportunities are geared towards specialization in high-demand areas like DTC e-commerce and AI-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a DTC e-commerce conversion funnel or subscription flow. What was the problem, your approach, the results, and what did you learn?"

• "How do you balance the needs of the business (e.g., LTV, revenue targets) with the needs of the user in your design process? Provide an example."

• "Walk us through your process for conducting user interviews and synthesizing findings to inform a design decision. How do you ensure your insights are actionable for the broader team?"

• "How would you approach designing a new feature or optimizing an existing flow for a remote-first company with a global user base?" Company & Culture Questions:

• "What interests you about Life360's mission and our 'AI Native' approach?"

• "How do you align with our company values, particularly 'Members Before Metrics' and 'High Intensity, High Impact'?"

• "Describe your experience working in a remote-first environment. What strategies do you use to stay productive and collaborate effectively?"

• "How do you stay updated on emerging UX trends, particularly in DTC and subscription commerce?" Portfolio Presentation Strategy:

• Lead with Impact: Start by highlighting 1-2 key projects that best demonstrate your expertise in DTC e-commerce, research rigor, and measurable results.

• Tell a Story: For each case study, weave a narrative that clearly outlines the challenge, your process, the insights gained, your design solutions, and the ultimate business impact.

• Show, Don't Just Tell: Use visuals effectively – wireframes, user flows, prototypes, research synthesis artifacts, and clearly labeled metrics.

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, research methodologies, and why you chose particular solutions over others.

• Articulate the "Why": Clearly explain the rationale behind your design choices, referencing user research, data, and business objectives.

• Discuss AI Integration: Be ready to discuss how you have used or would use AI tools in your design workflow.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a data-driven, user-centric approach with a clear understanding of business objectives, especially conversion optimization and LTV. Candidates should prepare to articulate their process and impact using specific examples and metrics.

📌 Application Steps

To apply for this Senior UX Designer, DTC Web position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your online portfolio is prominently linked at the top of your resume and showcases relevant case studies from DTC e-commerce and subscription commerce environments, highlighting both design craft and research rigor.

• Resume Optimization: Tailor your resume to emphasize 5-8 years of UX/UI experience, specific skills in Figma, qualitative research, A/B testing, and experience with e-commerce/DTC web design. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, research methodologies, and impact using case studies. Be ready to discuss your experience with AI-assisted tools and your understanding of Life360's mission and values.

• Company Research: Familiarize yourself with Life360's products, target audience, and the "AI Native" company philosophy. Understand their DTC web presence and any recent product announcements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.