Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Veras

Location: Lehi, Utah, United States

Job Type: Full-time

Category: Design / User Experience

Date Posted: 2026-05-14

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead end-to-end product design ownership, from initial problem discovery and user research through to wireframing, high-fidelity design, and final shipped product.

• Drive the evolution and expansion of the design system, ensuring product consistency, scalability, and maintainability as Veras grows.

• Design across the entire Veras platform, focusing on both refining existing complex B2B workflows and conceptualizing entirely new product surfaces.

• Collaborate intimately with engineering and product management to ensure pixel-perfect implementation and maintain design integrity throughout the development lifecycle.

📝 Enhancement Note: The role is explicitly for a Senior UX Designer, indicating a need for significant experience in product design, particularly within complex B2B environments. The emphasis on "owning design end-to-end" and "shaping product direction" suggests a high degree of autonomy and strategic input expected from this individual, typical of senior roles within early-stage startups.

📈 Primary Responsibilities

• Lead the entire design lifecycle for new features and product enhancements, including user research, persona development, journey mapping, wireframing, prototyping, and high-fidelity visual design.

• Conduct user interviews and usability testing with customers, ranging from nurses to executives in senior care facilities, to deeply understand their needs and translate insights into intuitive design solutions.

• Develop and maintain a robust design system, ensuring a consistent and scalable user experience across all product touchpoints, and championing its adoption by design and engineering teams.

• Design complex, data-dense B2B workflows within the workforce management and scheduling domain, aiming to simplify and optimize user interactions for maximum efficiency.

• Partner closely with engineering teams to ensure accurate implementation of designs, providing clear specifications, interactive prototypes, and ongoing support throughout the development sprints.

• Contribute to the Veras brand identity through in-product experiences, marketing collateral, and other visual assets, working closely with marketing and executive teams.

• Actively participate in product strategy discussions with the founding team, bringing a strong design perspective to influence the product roadmap and future development.

• Leverage modern AI-powered design tools to enhance productivity, explore design variations, and accelerate the design process.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product input and hands-on design execution. The specific mention of "complex, data-dense B2B workflows" and "workforce management, scheduling, healthcare, logistics, fintech" as pluses points towards a need for designers who can handle intricate systems and domain-specific challenges, rather than just consumer-facing applications.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience, is generally expected for a Senior UX Designer role.

Experience: 6-7+ years of professional product design experience, with a proven track record of designing complex B2B or enterprise software solutions.

Required Skills:

• Product Design Expertise: Demonstrated ability to own the design process from problem discovery through to shipped product, with a strong portfolio showcasing complex B2B or enterprise work.

• Systems Thinking: Ability to design individual components and the overarching framework they inhabit, understanding concepts like component reuse, states, edge cases, and design scalability.

• Visual Craftsmanship: Excellent command of typography, spacing, hierarchy, and motion design, producing refined and opinionated visual designs.

• Figma Proficiency: Fluent in using Figma for design, wireframing, prototyping, and collaboration.

• Prototyping Skills: Comfortable creating and shipping interactive prototypes that effectively communicate design intent and user flows.

• User-Centricity: A product-minded approach focused on both user needs and business outcomes, not solely on aesthetics.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to articulate design decisions effectively within a small, collaborative team.

• Adaptability & Resourcefulness: Scrappy, self-directed, and resourceful; able to figure things out independently and take initiative.

• Fast Learning: Ability to quickly pick up new tools, understand new domains, and adapt to evolving industry trends.

• Comfort with Ambiguity: Capable of making sound decisions even with incomplete information in a fast-paced startup environment.

Preferred Skills:

• Experience designing for complex operational software such as workforce management, scheduling, healthcare, logistics, or fintech.

• Familiarity with coding or the ability to prototype in code, enabling deeper collaboration with engineering.

• Experience with modern AI design tools.

📝 Enhancement Note: The requirement for "6-7+ years of product design experience" with a focus on "complex B2B or enterprise work" is a critical differentiator. This implies that candidates with portfolios heavy on marketing pages or simple landing flows will likely not meet the core requirements. The mention of "systems thinker" and "visual craft" emphasizes the need for both strategic and aesthetic excellence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B/Enterprise Case Studies: A minimum of 2-3 in-depth case studies showcasing complex B2B or enterprise product design projects. These should detail the problem space, your role, the design process, key decisions, and measurable outcomes.

• Problem Discovery & Research: Evidence of your approach to understanding user needs and business problems, including examples of research methodologies (interviews, surveys, usability testing) and how findings informed design decisions.

• Systems Design: Examples demonstrating your ability to think in systems, design reusable components, and consider scalability, edge cases, and consistency across a product.

• Visual Design & Craft: High-quality visual examples that highlight your aesthetic sensibility, attention to detail in typography, spacing, hierarchy, and overall polish.

• Interactive Prototypes: Links or embedded prototypes (preferably from Figma) that effectively showcase user flows and interaction design for complex workflows.

Process Documentation:

• End-to-End Workflow: Clearly articulate the full design process followed in your case studies, from initial concept and research to final implementation and iteration.

• Design System Evolution: If applicable, demonstrate your experience in creating, extending, or contributing to a design system, showing how it facilitated consistency and scalability.

• Cross-Functional Collaboration: Illustrate how you partnered with product managers and engineers, detailing communication methods and how design decisions were defended and implemented.

• Impact Measurement: Showcase how you measured the success of your designs, including relevant metrics (e.g., task completion rates, efficiency gains, user satisfaction, adoption rates) and their impact on business goals.

📝 Enhancement Note: For a Senior UX Designer role, particularly in a startup like Veras, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate strategic thinking, problem-solving for complex B2B environments, and the ability to drive product impact. The emphasis on "systems thinking" and "design systems" is crucial.

💵 Compensation & Benefits

Salary Range: Based on the experience level (6-7+ years), location (Lehi, Utah), and the nature of a fast-growing healthtech startup, a competitive salary range is estimated between $120,000 - $160,000 annually. This range accounts for the senior nature of the role, the required specialized skills in B2B/enterprise UX design, and the cost of living in the Lehi/Salt Lake City metropolitan area.

Benefits:

• Competitive Salary: As indicated in the estimated range.

• Meaningful Equity: Significant stock options in an early-stage company with strong backing and momentum.

• Health Insurance: Comprehensive medical, dental, and vision coverage for employees and dependents.

• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.

• 401(k) Plan: Retirement savings plan with potential company matching.

• Professional Development: Opportunities for continued learning, including conferences, workshops, and access to design resources.

• Team Events: Regular team outings, hackathons, and celebrations that foster camaraderie and team bonding.

• Quality Swag: Branded merchandise and work-related gear.

Working Hours: The standard working hours are typically 40 hours per week, with flexibility often provided to accommodate project needs and individual work styles. The role requires consistent in-person presence in the Lehi, UT office.

📝 Enhancement Note: Salary is estimated based on Glassdoor, LinkedIn Salary, and industry benchmarks for Senior UX Designers in the Salt Lake City metropolitan area with 6-7+ years of experience in tech startups. Benefits are inferred from typical startup offerings and explicitly mentioned perks like equity and team events. The "on-site" requirement implies that benefits related to office presence (e.g., subsidized lunches, commuter benefits) might also be available, though not explicitly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech / SaaS (Software as a Service) in the long-term care and senior living sector. Veras is addressing a significant technological gap in a massive, underserved market.

Company Size: Early-stage startup, founded in April 2024. Currently small, with a "small, high-ownership team" and a founding team that is actively involved. This suggests a dynamic, fast-paced environment where individual contributions have a substantial impact.

Founded: April 2024. This indicates a very new company with a rapidly evolving product and culture.

Team Structure:

• Design Team: Likely a small, integrated design function, possibly with the Senior UX Designer being a foundational member or even the sole designer initially, working closely with product and engineering.

• Reporting Structure: The Senior UX Designer will likely report directly to a Head of Product, CTO, or one of the founders, given the early stage.

• Cross-functional Collaboration: High degree of collaboration is expected, especially with Product Managers and Engineers, to ensure seamless product development and implementation. The description emphasizes close partnership.

Methodology:

• Data-Driven Design: Emphasis on "turning customer reality into product" and using "modern AI design tools" suggests a data-informed and technologically advanced approach to design.

• Agile Development: The close partnership with engineering and focus on shipping implies an agile or lean development methodology.

• Iterative Improvement: The value "Seek Kaizen—never stop improving" underscores a commitment to continuous optimization and learning within all processes, including design.

Company Website: https://veras.com

📝 Enhancement Note: Veras is positioning itself as a disruptive force in a traditional industry. The culture is likely to be entrepreneurial, fast-paced, and focused on rapid growth and innovation, mirroring the "Be a Founder" value. The "Live Golden" and "Enjoy the Journey" values suggest a focus on both high performance and positive team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior UX Designer," indicating a mid-to-senior level of experience. It implies a high degree of autonomy, ownership, and the ability to influence product strategy, rather than just executing tasks. For a Senior UX Designer in an early-stage startup, this often means being a key player in shaping the product's user experience from its foundational stages.

Reporting Structure: The Senior UX Designer will likely report to a senior leader such as the Head of Product, CTO, or a Founder, given the company's early stage. This close proximity to leadership offers direct exposure to strategic decision-making.

Operations Impact: The impact of this role is significant. The Senior UX Designer will be instrumental in defining the user experience of a platform that aims to become the "operating system for long-term care." Their work will directly affect how tens of thousands of users manage their daily operations, influencing efficiency, user satisfaction, and ultimately, Veras's market adoption and success in a massive industry. The role is about improving complex operational workflows through design.

Growth Opportunities:

• Design Leadership: As Veras grows, there's a clear path to potentially leading the design team, hiring and mentoring junior designers, and establishing design best practices.

• Product Strategy Influence: Continuous opportunity to shape the product roadmap and contribute to strategic business decisions due to the early-stage nature and close collaboration with founders.

• Domain Expertise: Deepen expertise in the healthtech and long-term care industry, becoming a valuable specialist in designing for complex operational environments.

• Skill Expansion: Opportunity to broaden skills beyond core UX/UI, potentially into brand development, AI design tools, and even contributing to product management discussions.

• Entrepreneurial Experience: Gain invaluable experience in building a company from the ground up, understanding all facets of a startup's growth and operations.

📝 Enhancement Note: The "Senior" title in a startup context often means more than just years of experience; it signifies a level of responsibility and influence that can accelerate career growth significantly. The opportunity to "shape product direction" and be part of "building since April 2024" suggests this is a role for someone who wants to make a substantial mark and grow with the company.

🌐 Work Environment

Office Type: In-office, located in Lehi, Utah. The company emphasizes "thriving on face-to-face collaboration."

Office Location(s): Lehi, Utah. This is part of the "Silicon Slopes" tech hub in Utah, known for its growing startup ecosystem. The specific office location within Lehi would offer accessibility to local talent and amenities.

Workspace Context:

• Collaborative Environment: The emphasis on in-person work suggests a dynamic office space designed to foster interaction, brainstorming, and quick problem-solving sessions between design, product, and engineering teams.

• Modern Tools: The company is "all-in" on modern AI design tools, implying access to cutting-edge technology and software to enhance productivity and creativity.

• Startup Energy: Expect a fast-paced, energetic environment typical of early-stage startups, where close-knit teams work towards ambitious goals.

Work Schedule: While standard working hours are implied (40 hours/week), the "Enjoy the Journey" value suggests a culture that balances hard work with enjoying the process, potentially allowing for some flexibility as long as work and collaboration needs are met. However, the on-site requirement is firm.

📝 Enhancement Note: The "in-person in Lehi, UT" requirement is non-negotiable and central to the company's collaborative philosophy. This suggests that the office environment is designed to facilitate spontaneous interactions and quick feedback loops, which are crucial for rapid product development in a startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the requirements, particularly the B2B/enterprise experience and design craft.

• Portfolio Presentation & Discussion: You will likely present your portfolio, focusing on 1-2 key projects that demonstrate your skills in complex B2B workflows, systems thinking, and end-to-end design ownership. Expect in-depth questions about your process, decision-making, and contributions.

• Design Challenge/Exercise: A practical exercise or take-home challenge may be given to assess your problem-solving skills, design process, and ability to apply your craft to a specific Veras-like problem (e.g., designing a complex scheduling interface).

• Team & Founder Interviews: Meetings with engineering, product, and potentially the founders to assess cultural fit, communication style, and strategic thinking. This is where they evaluate if you're a "Founder" mindset and can "Enjoy the Journey."

• Reference Checks: Standard verification of your professional background.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that most strongly showcase your experience with complex B2B/enterprise workflows, data-dense interfaces, and systems design. Prioritize quality over quantity.

• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, the design process undertaken, key challenges and solutions, and the measurable impact of your work. Use visuals effectively to illustrate your points.

• Highlight Systems Thinking: Explicitly discuss how you approached designing scalable components, considering edge cases, and ensuring consistency within a larger product ecosystem.

• Demonstrate User Focus: Show how user research and feedback directly influenced your design decisions and led to improved user outcomes or business results.

• Be Ready for Deep Dives: Prepare to discuss every aspect of your chosen projects in detail, from initial research methods to final implementation challenges and your strategic rationale.

Challenge Preparation:

• Understand the Domain: Research Veras, the long-term care/senior living industry, and typical workforce management challenges. Familiarize yourself with common UX patterns in B2B SaaS.

• Focus on Process: For any design challenge, clearly articulate your thought process, assumptions, and how you would approach problem discovery, ideation, and solutioning within a limited timeframe.

• Prioritize and Justify: Demonstrate your ability to prioritize features or design elements based on impact and feasibility. Be ready to justify your decisions with clear reasoning.

• Consider Data & AI: Given Veras's emphasis, think about how data density and AI tools could be incorporated into potential solutions.

📝 Enhancement Note: The interview process will heavily scrutinize not just design execution but also strategic thinking, problem-solving capabilities for complex systems, and cultural alignment with Veras's values. The portfolio is the primary tool for demonstrating these attributes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and collaboration. Proficiency is essential.

• Prototyping Tools: While Figma is primary, familiarity with other advanced prototyping tools might be beneficial for specific use cases.

• User Research Platforms: Tools like UserTesting.com, Lookback, or similar platforms for conducting remote usability studies and gathering user feedback.

• AI Design Tools: Explicitly mentioned as being used company-wide. This could include tools for generating design variations, automating repetitive tasks, or creating design assets. Examples might include Midjourney (for asset ideation), Uizard, or AI features within Figma itself.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools like Amplitude, Mixpanel, or Pendo for understanding user behavior, tracking feature adoption, and measuring the impact of design changes.

• Data Visualization Tools: Experience with tools that help in presenting data insights, possibly Tableau or Looker, though this might be more on the Product/Data team's side.

CRM & Automation:

• CRM Systems: While not directly a design tool, understanding how designs integrate with CRM systems (like Salesforce, HubSpot) for B2B SaaS can be advantageous.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with engineering teams.

📝 Enhancement Note: The emphasis on Figma and AI design tools is critical. Candidates should be prepared to discuss their experience with these specific technologies and how they leverage them to improve the design process and outcomes.

👥 Team Culture & Values

Operations Values:

• Live Golden: Be the example you want to see. This implies integrity, professionalism, and setting a high standard in all work and interactions. For a designer, this means producing high-quality, well-reasoned work and acting as a role model for design excellence.

• Seek Kaizen: Never stop improving. This fosters a culture of continuous learning, iteration, and optimization. Designers are expected to constantly refine their skills, processes, and the product itself.

• Be a Founder: Take ownership, take risks. This encourages an entrepreneurial mindset where team members act like owners, are proactive, take initiative, and are comfortable with calculated risks. Designers should feel empowered to identify problems and propose solutions beyond their immediate scope.

• Enjoy the Journey: Work hard, play hard, celebrate the ride. This values a balanced approach to work, emphasizing passion, hard work, and a positive attitude, alongside team camaraderie and celebrating milestones.

Collaboration Style:

• High-Touch & Face-to-Face: The company prioritizes in-person collaboration, suggesting a dynamic, interactive, and communicative style. Expect frequent discussions, brainstorming sessions, and quick feedback loops.

• Direct & Transparent: In a small startup, communication tends to be direct and transparent, fostering an environment where ideas can be shared freely and constructively debated.

• Cross-functional Integration: Designers are expected to work very closely with product and engineering, acting as integrated members of product teams rather than isolated specialists.

📝 Enhancement Note: The values are deeply integrated into the description of the company and the role. Candidates should be prepared to articulate how their personal work style and philosophy align with "Live Golden," "Seek Kaizen," "Be a Founder," and "Enjoy the Journey."

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Tackling data-dense, complex B2B workflows in a domain (long-term care) that is technologically underserved requires significant analytical and problem-solving skills.

• Establishing Design Foundations: As a new company (founded April 2024), there's an opportunity but also a challenge in establishing robust design systems, processes, and best practices from the ground up.

• Balancing Innovation with Usability: Innovating with AI tools and new features while ensuring the platform remains intuitive and easy to use for a diverse user base (nurses to executives) is a key challenge.

• Rapid Growth Environment: Adapting to the fast-paced, evolving nature of an early-stage startup, where priorities can shift quickly and ambiguity is common.

Learning & Development Opportunities:

• Product Strategy Influence: Direct involvement in shaping the product roadmap and strategic direction of a company in a massive market.

• Design System Development: Opportunity to build and scale a design system from its early stages, a highly valuable experience for any designer.

• Domain Expertise: Becoming a specialist in healthtech and long-term care operations, a niche with significant growth potential.

• Leadership Potential: As the company scales, opportunities to grow into design leadership roles, mentor junior designers, and define the design culture.

• Exposure to AI in Design: Hands-on experience with cutting-edge AI design tools and their application in product development.

📝 Enhancement Note: The challenges presented are inherent to startup environments but are framed as opportunities for growth and impact. Candidates should view these as chances to develop new skills and make a significant contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex, data-dense workflow for a B2B application. What were the biggest challenges, and how did you approach them?" (Focus on problem discovery, user research, iterative design, and outcome.)

• "How would you approach designing a new feature for Veras, starting from a blank canvas, given our focus on workforce management for senior care facilities?" (Showcase your end-to-end process, research methods, and strategic thinking.)

• "Explain your philosophy on designing and evolving design systems. How do you ensure consistency and scalability while allowing for flexibility?" (Discuss component-based design, documentation, and collaboration with engineering.) Company & Culture Questions:

• "How do you embody the 'Be a Founder' mentality in your design work?" (Relate to taking ownership, initiative, and driving results.)

• "Describe how you 'Seek Kaizen' in your professional development and design practice." (Focus on continuous learning, feedback incorporation, and process improvement.)

• "What are your thoughts on the importance of in-person collaboration for design teams, especially in a startup environment?" (Align with Veras's stated values and work environment.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Veras and the role, then dive into 1-2 selected case studies. For each case study, clearly define the problem, your role, the process, key decisions, challenges, and outcomes.

• Highlight B2B/Enterprise: Explicitly point out elements in your portfolio that demonstrate experience with complex B2B/enterprise challenges, data density, and operational workflows.

• Showcase Systems Thinking: Use diagrams or visual aids to explain how your designs fit into a larger system, how components were reused, and how scalability was considered.

• Quantify Impact: Where possible, present metrics and data that demonstrate the positive impact of your designs on users and the business.

• Engage and Discuss: Be prepared for detailed questions about your work. Treat it as a collaborative discussion rather than a presentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, problem-solving for complex business needs, and a cultural fit with Veras's core values and startup environment.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant experience in complex B2B/enterprise product design, systems thinking, and end-to-end ownership. Ensure your portfolio showcases projects that align with Veras's domain and needs.

• Resume Optimization: Clearly articulate your years of experience (6-7+ years), specific skills (Figma, prototyping, systems thinking, user research), and achievements, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work, especially for B2B scenarios. Be ready to present your portfolio and discuss your alignment with Veras's values.

• Company Research: Thoroughly research Veras, its mission, the healthtech industry, and the challenges in long-term care operations. Understand their current product and market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---