Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: twoday Denmark

Location: Copenhagen, Aarhus, Denmark

Job Type: Full-time

Category: User Experience (UX) Design / Digital Transformation

Date Posted: 2026-08-25

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This Senior UX Designer role focuses on driving digital transformation initiatives by leveraging user-centered design principles and advanced methodologies.

• The position requires a strategic thinker adept at translating complex business and user needs into innovative digital solutions.

• Candidates will be instrumental in shaping design processes, facilitating collaborative workshops, and integrating cutting-edge AI tools for enhanced insights and ideation.

• Success in this role hinges on strong stakeholder management, cross-functional collaboration, and the ability to deliver high-quality digital experiences from concept to execution.

📝 Enhancement Note: While the original job title is "Senior UX Designer," the description heavily emphasizes "digital transformation," "business applications," and "data & AI," positioning this role within a broader GTM and operations-adjacent context. The focus on driving "concepts and solutions that create real value" and working at the "intersection of business, design, and technology" suggests a strategic operational impact. The requirement to use AI tools for analysis, synthesis, and hypothesis development is a key differentiator.

📈 Primary Responsibilities

• Lead and facilitate comprehensive design processes, including user research, ideation workshops, and concept development, to uncover critical user and business needs.

• Actively leverage Artificial Intelligence (AI) tools for data analysis, pattern recognition, synthesis of insights, exploration of design possibilities, and hypothesis generation.

• Map intricate customer journeys, service flows, and touchpoints across diverse channels and systems to identify areas for improvement and innovation.

• Define strategic direction and conceptualize digital solutions by facilitating ideation sessions and translating insights into actionable plans.

• Develop user flows, wireframes, interactive prototypes, and detailed design deliverables using Figma to bring concepts to life for validation and development.

• Confidently utilize Figma, including design systems, reusable components, and established design patterns, to ensure consistency and efficiency in design output.

• Employ specialized tools such as Figma Make, Lovable, or Cursor for rapid prototyping to accelerate learning cycles, validate assumptions, and expedite decision-making processes.

• Foster close collaboration with clients, internal design teams, developers, product managers, and other specialists throughout the entire design and delivery lifecycle to ensure alignment and successful project outcomes.

📝 Enhancement Note: The responsibilities clearly outline a senior-level role that goes beyond typical UI design. The emphasis on "actively use AI," "map customer journeys and service flows across channels, touchpoints, and systems," and "facilitate ideation and help define strategic direction" points to a strategic operations function within the design process, impacting how solutions are conceived and implemented.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, Computer Science, or a related field is typically expected for senior roles in this domain.

Experience: A minimum of 5 years of progressive experience in UX design, preferably within an agency, consultancy, or a fast-paced digital product development environment.

Required Skills:

• UX Design Methodologies: Deep understanding and practical application of user research (qualitative and quantitative), usability testing, information architecture, and interaction design principles.

• Figma Proficiency: Expert-level command of Figma for wireframing, prototyping, and creating high-fidelity designs, including effective use of design systems and component libraries.

• Prototyping Tools: Experience with advanced prototyping tools like Figma Make, Lovable, or Cursor for rapid iteration and validation.

• Workshop Facilitation: Proven ability to plan, lead, and facilitate engaging and productive workshops with diverse stakeholder groups.

• AI Integration: Demonstrated experience or strong aptitude for utilizing AI tools within the UX design process for analysis, synthesis, and ideation.

• Customer Journey & Service Design: Expertise in mapping and designing end-to-end customer journeys and service ecosystems.

• Stakeholder Management: Excellent ability to communicate with, influence, and manage expectations of multiple stakeholders across different disciplines and levels.

• Strategic Thinking: Capacity to translate business objectives, user needs, and technical constraints into effective design strategies and solutions.

• Collaboration & Communication: Strong interpersonal skills for effective teamwork and clear articulation of design decisions and rationale.

Preferred Skills:

• Experience with data analysis and leveraging quantitative data to inform design decisions.

• Familiarity with agile development methodologies (Scrum, Kanban) and working within cross-functional agile teams.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with developers.

• Experience with broader service design or business process mapping.

• Knowledge of design system governance and maintenance.

📝 Enhancement Note: The requirement to "actively use AI" and the mention of specific tools like "Figma Make, Lovable, or Cursor" highlight a forward-thinking approach. The emphasis on "translating strategy, insights, business needs, and technical requirements into clear recommendations and design decisions" underscores the strategic and consultative nature of this senior role, aligning it with GTM and operational strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 detailed case studies demonstrating your end-to-end UX design process, from initial problem definition and research to final solution and impact.

• Process Documentation: Clearly articulate the UX methodologies, tools, and techniques employed in each project, highlighting your role and contributions.

• Problem/Solution Framing: For each case study, clearly define the business problem, user needs identified, and how your design solution addressed these challenges.

• Impact & Metrics: Quantify the impact of your designs wherever possible, using metrics related to user engagement, conversion rates, task completion, user satisfaction, or business outcomes. Highlight any ROI achieved.

• System Integration Context: Include examples where your designs considered or integrated with existing or new technological systems, demonstrating an understanding of technical feasibility and implementation.

Process Documentation:

• Workflow Design: Demonstrate your ability to map and optimize user workflows and service blueprints, showing improvements in efficiency or user experience.

• Ideation & Prototyping: Provide examples of your ideation techniques and how prototypes were used for validation, testing, and stakeholder alignment.

• AI Integration Examples: If possible, include examples where AI tools were used to enhance research, analysis, or ideation, detailing the process and outcomes.

• Cross-functional Collaboration: Illustrate how you collaborated with developers, product managers, and business stakeholders throughout the design and development lifecycle.

📝 Enhancement Note: For a Senior UX Designer role with a strong emphasis on "digital transformation" and "AI," the portfolio should go beyond just visual design. It needs to showcase strategic thinking, process leadership, and the ability to integrate complex requirements. Highlighting projects where AI was used to drive insights or efficiency would be a significant advantage. Demonstrating experience in consultative settings or with complex stakeholder environments is also crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX Designers with 5-10 years of experience in major Danish cities like Copenhagen and Aarhus, the estimated salary range is DKK 45,000 - 65,000 per month. This translates to an approximate annual salary of DKK 540,000 - 780,000.

• This estimate considers the cost of living in Denmark, the specialized skills required (including AI integration and strategic design), and the consultative nature of the role within a leading digital transformation partner. Benefits:

• Professional Development: Opportunities for continuous learning through knowledge sharing, sparring sessions, and inspiration events to stay at the forefront of UX and AI trends.

• Flexible Working Environment: A focus on work-life balance with the possibility of hybrid work arrangements, allowing for flexibility in daily routines.

• Attractive Lunch Scheme: A subsidized or provided lunch program to support employee well-being.

• Competitive Salary: Compensation commensurate with qualifications and experience, reflecting the senior level of the role.

• Social Environment: Access to a strong, engaged, and unique social environment within a large international group.

• Modern Offices: Work from well-equipped offices in 30 locations across Northern Europe, with options to work from Copenhagen, Aarhus, or Herning.

Working Hours:

• The standard working hours are approximately 40 hours per week. The company emphasizes a flexible working environment, allowing for arrangements that balance operational needs with individual work-life balance, particularly within hybrid work models.

📝 Enhancement Note: The salary range is estimated based on typical Danish market rates for senior roles in tech/consulting and the specific skill set. Benefits are curated from the provided text, emphasizing professional growth and flexibility, which are key attractors for senior operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, IT Services, Digital Transformation, Software Development, Data & AI, Consulting. twoday operates as a leading partner for digital transformation across Northern Europe, serving a diverse range of private and public organizations.

Company Size: Approximately 3,000 technologists globally, with a significant presence in the Nordics and Lithuania. This indicates a large, established organization with substantial resources and a broad client base, offering opportunities for diverse project exposure and career growth.

Founded: While the founding year is not explicitly stated, the company's scale and presence suggest a mature organization with a history of growth and consolidation in the IT services sector.

Team Structure:

• Multidisciplinary Environment: You will be part of a strong, multidisciplinary team composed of designers, developers, data scientists, AI specialists, and business consultants.

• Project-Based Collaboration: Teams are typically formed around specific client projects, fostering close collaboration with diverse skill sets to achieve project goals.

• Reporting Lines: Senior UX Designers likely report to a Design Lead, Head of Design, or a Practice Lead within the consulting or digital experiences division, with direct client interaction and project management responsibilities.

Methodology:

• Agile & Iterative: twoday likely employs agile and iterative methodologies, emphasizing rapid development cycles, continuous feedback, and adaptability.

• Data-Driven & AI-Enhanced: A strong focus on leveraging data analytics and AI tools to inform strategic decisions, optimize processes, and enhance user experiences.

• Consultative Approach: The company operates as a partner to its clients, requiring a consultative mindset focused on understanding business challenges and delivering tailored digital solutions.

• User-Centricity: A core principle is placing the user at the center of the design process, ensuring solutions are valuable, usable, and desirable.

Company Website: https://twodaydenmark.teamtailor.com

📝 Enhancement Note: The company description highlights its role as a "leading digital transformation partner" with "deep industry expertise." This implies a strong focus on delivering strategic, often business-critical, solutions for clients, which directly impacts the operational effectiveness and strategic goals of those clients. The emphasis on "Data & AI" and "digital experiences" is central to their offering.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level signifies a seasoned professional expected to lead design initiatives, mentor junior designers, and contribute significantly to strategic decision-making within projects. The role demands not just execution but also process ownership, strategic input, and client advisory.

Reporting Structure: Typically, a Senior UX Designer would report to a Design Manager, Head of UX/Design, or a Director of Digital Experiences within the organization. They will work closely with Project Managers, Product Owners, and development teams, as well as directly with client stakeholders.

Operations Impact: The impact of this role extends beyond creating user interfaces. By shaping digital experiences and driving digital transformation, the Senior UX Designer directly influences client operational efficiency, customer acquisition and retention, market competitiveness, and overall business outcomes. Their work is critical to the successful implementation of technology solutions that drive business value.

Growth Opportunities:

• Leadership Tracks: Potential to move into Lead UX Designer roles, manage design teams, or transition into Product Management or Digital Strategy consulting roles.

• Specialization: Deepen expertise in specific areas like AI-driven design, service design, accessibility, or user research leadership.

• Cross-functional Development: Opportunities to gain broader business acumen and understanding of different industries through diverse client projects, potentially leading to roles in client advisory or business development.

• Mentorship: Opportunity to mentor junior designers, fostering leadership skills and contributing to the growth of the design practice within twoday.

📝 Enhancement Note: The "Senior" title, coupled with responsibilities like "defining direction, ambitions, and opportunities" and "turning insights into concepts and solutions that create real value," positions this role as a strategic contributor, not just an executor. The emphasis on "digital transformation" and "AI" suggests a career path that is at the cutting edge of technology and business strategy.

🌐 Work Environment

Office Type: twoday operates modern offices designed to foster collaboration and innovation. These spaces are equipped to support both individual focused work and team-based activities, including workshops and client presentations.

Office Location(s): The role offers flexibility to work primarily from offices located in Copenhagen, Aarhus, or Herning, Denmark. The company also has a broader presence across 30 locations in Northern Europe, suggesting potential for cross-office collaboration or even short-term assignments if desired.

Workspace Context:

• Collaborative Spaces: Offices are likely equipped with meeting rooms, brainstorming areas, and open-plan workspaces designed to encourage interaction among colleagues from different disciplines.

• Technology & Tools: Access to industry-standard design and collaboration tools, including high-performance workstations, software licenses (Figma, etc.), and potentially specialized hardware for prototyping or research.

• Team Interaction: Opportunities for regular interaction with a diverse team of designers, developers, consultants, and project managers, fostering a dynamic and knowledge-rich work environment.

Work Schedule: A flexible working environment with a strong focus on work-life balance is promoted. While standard hours are around 40 per week, the hybrid model allows for adaptation based on assignment needs and customer collaboration, facilitating effective management of design processes and data analysis alongside personal commitments.

📝 Enhancement Note: The description of modern offices and flexible work arrangements is standard for tech/consulting firms. The key aspect for a UX designer is the environment's support for collaboration, ideation, and access to necessary technology, which is implied by the company's profile as a leading digital transformation partner.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role requirements, particularly focusing on Figma proficiency and AI integration experience.

• First Interview: Typically with a hiring manager or a senior member of the design/operations team. This stage will likely explore your background, motivations, approach to UX challenges, and experience with complex projects and stakeholders. Be prepared to discuss your portfolio.

• Design Challenge/Workshop: You may be asked to complete a take-home design exercise or participate in a live workshop simulation. This assesses your practical skills in problem-solving, ideation, prototyping, and collaboration, potentially including how you'd use AI tools.

• Final Interview: Often involves meeting with additional team members or leadership to discuss cultural fit, strategic thinking, and long-term career aspirations. Expect questions about your leadership potential and how you contribute to team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your end-to-end UX process, strategic thinking, and ability to deliver value. Prioritize projects that involved complex problem-solving, cross-functional collaboration, or the use of AI.

• Tell a Story: For each project, clearly articulate the problem, your role, the process followed (highlighting research, ideation, prototyping, and testing), the solutions developed, and the quantifiable impact or outcomes.

• Showcase Process, Not Just Pixels: Demonstrate your thinking and decision-making. Explain why you made certain choices, how you navigated challenges, and how you used data or AI to inform your process.

• Highlight AI Integration: If you have projects where you utilized AI tools for research, analysis, or ideation, make this a focal point. Explain the tool, the process, and the benefits gained.

• Be Prepared to Discuss: Anticipate questions about your design choices, challenges faced, and how you collaborated with others.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the problem statement, target users, and business objectives. Ask clarifying questions if needed.

• Structure Your Approach: Outline your plan for tackling the challenge, including research methods, ideation techniques, and prototyping approach. Consider how AI might accelerate parts of your process.

• Focus on Process & Rationale: Your thinking process and the rationale behind your decisions are often more important than a perfect, polished final output.

• Time Management: Allocate your time wisely across research, ideation, prototyping, and presentation preparation.

• Practice Presentation: Rehearse presenting your work clearly and concisely, focusing on the impact and value delivered.

📝 Enhancement Note: The interview process for a senior role, especially in a consultancy, will heavily scrutinize not just design skills but also strategic thinking, problem-solving, and client-facing abilities. The emphasis on AI integration means candidates should be ready to discuss practical applications of these tools in their design workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Expertise in its advanced features, design systems, components, and collaboration capabilities is essential.

• AI-Powered Design Tools: Experience or willingness to learn and utilize tools like Figma Make, Lovable, Cursor, or similar AI assistants for research synthesis, ideation, content generation, or code assistance.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools (e.g., InVision, Adobe XD) may be beneficial, though Figma is highlighted.

• User Research Tools: Tools for usability testing, surveys, and user interviews (e.g., UserTesting.com, SurveyMonkey, Lookback).

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track performance.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Looker for analyzing and presenting quantitative insights.

• Heatmapping & Session Recording: Tools like Hotjar or Crazy Egg to visualize user interactions on websites.

CRM & Automation:

• CRM Systems: While not a primary focus, understanding how UX design integrates with CRM platforms (e.g., Salesforce, HubSpot) can be advantageous for business application projects.

• Project Management Tools: Proficiency in tools like Jira, Asana, Trello for managing workflows and collaborating with development teams.

📝 Enhancement Note: The specific mention of "Figma Make, Lovable, or Cursor" indicates a strong emphasis on leveraging AI to accelerate the design process. This is a key differentiator and suggests that candidates should be prepared to discuss their experience or eagerness to adopt these technologies.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to understanding and solving client and end-user problems, ensuring that digital solutions deliver tangible value and positive experiences.

• Collaboration: Strong emphasis on teamwork, cross-functional cooperation, and open communication to achieve shared goals.

• Innovation & Curiosity: Encouraging experimentation with new technologies (especially AI), methodologies, and approaches to drive forward-thinking solutions.

• Professionalism & Ownership: Taking responsibility for one's work, delivering high-quality results, and contributing to the professional development of oneself and the team.

• Data-Driven Decision Making: Utilizing insights from data, user research, and AI to inform strategic and design decisions.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with developers, business analysts, project managers, and client stakeholders, requiring clear communication and a shared understanding of project objectives.

• Consultative Partnership: Engaging with clients as a trusted advisor, facilitating discussions, and co-creating solutions.

• Feedback Culture: An environment that encourages constructive feedback to continuously improve processes, designs, and team performance.

• Knowledge Sharing: Active participation in internal knowledge-sharing sessions, workshops, and communities of practice to disseminate best practices and learnings.

📝 Enhancement Note: The company's positioning as a "leading digital transformation partner" implies a culture that values strategic problem-solving, client success, and continuous innovation. The emphasis on "AI-powered tools" and "digital experiences" suggests a forward-looking and technologically adept team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Stakeholder Environments: Navigating diverse client needs, priorities, and perspectives to achieve consensus and drive projects forward.

• Balancing Innovation with Feasibility: Integrating cutting-edge technologies like AI while ensuring solutions are practical, scalable, and meet business objectives within client constraints.

• Rapid Technological Evolution: Staying current with the fast pace of change in AI, UX tools, and digital technologies requires continuous learning and adaptation.

• Translating Ambiguity into Clarity: Taking complex, often ill-defined client challenges and transforming them into clear design problems and actionable solutions.

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in applying AI tools and methodologies to UX research, ideation, and design processes.

• Leadership Development: Opportunities to take on project leadership roles, mentor junior designers, and potentially move into management positions.

• Industry Exposure: Work on a wide array of projects across different industries, broadening your understanding of business challenges and digital solutions.

• Professional Certifications & Training: Access to ongoing training, workshops, and potentially support for industry certifications relevant to UX, AI, or digital strategy.

📝 Enhancement Note: The challenges highlight the senior and strategic nature of the role, requiring more than just design execution. Growth opportunities are tied to leveraging new technologies like AI and developing leadership and strategic consulting skills, aligning with the company's focus on digital transformation.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex project where you had to define the strategic direction and digital concept from scratch. How did you approach it, and what was the outcome?" (Focus on your process, stakeholder management, and strategic rationale.)

• "How have you used AI tools in your UX design process? Provide a specific example of how AI helped you uncover insights or accelerate ideation." (Be ready to discuss tools, methods, and tangible benefits.)

• "Walk me through a customer journey mapping exercise you led. What were the key challenges, and how did your design recommendations address them?" (Emphasize your analytical skills and ability to translate journeys into actionable strategies.) Company & Culture Questions:

• "What interests you most about twoday's focus on digital transformation and AI-powered solutions?" (Research the company's case studies and recent news.)

• "How do you approach collaboration within a multidisciplinary team, especially when working with developers or business stakeholders who may have different priorities?" (Highlight your communication and negotiation skills.)

• "How do you ensure your design decisions are data-driven and have a measurable impact on business objectives?" (Prepare examples of metrics and ROI.) Portfolio Presentation Strategy:

• Structure: For each case study, clearly present: Problem -> Your Role -> Process (Research, Ideation, Prototyping, Testing, AI Use) -> Solution -> Impact/Outcome.

• Highlight Strategic Contribution: Emphasize how you influenced strategy, defined direction, and solved complex business problems, not just aesthetic design.

• Showcase AI Integration: Clearly articulate where and how AI tools were used, what value they added, and what you learned.

• Quantify Impact: Use metrics to demonstrate the success of your designs. If quantitative data is unavailable, discuss qualitative feedback and anticipated business value.

• Engage Your Audience: Be ready to answer in-depth questions about your decisions, challenges, and learnings. Treat it as a collaborative discussion.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical application of advanced tools (especially AI), and a consultative approach. Candidates need to showcase not just design ability but also business acumen and leadership potential.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the twoday Denmark Teamtailor platform.

• Tailor your CV: Highlight your 5+ years of agency/consultancy experience, specific UX methodologies, proficiency in Figma, and any experience or demonstrated interest in using AI tools for design. Use keywords like "digital transformation," "user research," "prototyping," "stakeholder management," and "AI."

• Curate Your Portfolio: Select 3-5 strong case studies that showcase your end-to-end process, strategic thinking, and impact. Explicitly detail your approach to problem-solving, collaboration, and any use of AI in your workflow. Prepare to present these in detail.

• Prepare for Interview Questions: Practice articulating your experience with strategic design, complex stakeholder management, and AI integration. Be ready to discuss your portfolio and how you approach challenges in a consultative environment.

• Research twoday: Understand their position as a digital transformation partner, their focus areas (Data & AI, software development, digital experiences), and their company culture to articulate your fit and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.